* Yepme should use the digital marketing to

enhance the transactions and revenues.

* While social media should be used to increase

engagement of the customers.

* Off-line media should be used to generate

awareness in small towns and cities.

* Association with bollywood movies and actors

like Ranbir Kapoor and Deepika Padukone can give a strong uplift to the brand.

* Debit / Credit Card payment at Doorstep

should be incorporated. * One of the major problems most ecommerce sites face with COD orders is that customers may not carry cash at the time of delivery. Which can be overcome by delivery boys carry nifty GPRS enabled card reader, swiped your card and get the receipt! * Online reviews to engage customers and improve brand royality.