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Technology Trends: Impact on Travel Industry

Google Confidential and Proprietary

+15% of all

travel
searches

are on
mobile
devices
Google Confidential and Proprietary 2

More than

20% of
on Google
are related

searches
to location

Google Confidential and Proprietary

#1 online video site #2 search engine #3 most visited site

Almost 1m

travel
related videos

viewed
in the UK every day
Google Confidential and Proprietary 4

Chrome is poised to

become

the #2
browser

Google Confidential and Proprietary

Time to reach 50m users

88 days

Google+

1096 days 1325 days 2354 days


Google Confidential and Proprietary 6

has more than 90m

users
globally

No more need for

keys,

coins, cards,

coupons

Google Confidential and Proprietary

Travel

guide in
your pocket
Google Confidential and Proprietary 8

How does

all of
this fit

together?

Google Confidential and Proprietary

get
How do digital natives

inspired?

Google Confidential and Proprietary

10

How do digital natives

research?

Google Confidential and Proprietary

11

How do digital natives

book?

Google Confidential and Proprietary

12

How do digital natives

experience

travel?

Google Confidential and Proprietary

13

How do digital natives

share?

Google Confidential and Proprietary

14

dreaming

researching

sharing

Dreaming
Researching

Booking

Experiencing

Sharing

booking

experiencing

Google Confidential and Proprietary

15

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"'%,+%-*./0%

Google Confidential and Proprietary

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