The Current Trends of Tourism Development

Introduction
Some trends are driven by customers and their desire for experiences different from
what we've previously seen as commonplace. Others are driven by the tourism industry
itself and its adoption of new technologies that improve their companies and the
experiences their customers have.

1 Business and Leisure = Bleisure Travel

The travel industry at the higher end of the market is increasingly focusing on business
clients. Many top companies are using travel and group vacations as ways of offering
bonding experiences and building a team ethic. The practice of mixing business and
leisure has become known as "bleisure" travel.

It's usually a more high-end form of travel and is taken advantage of by some of the
biggest companies in the world. Therefore, it has to be tailored to the needs of business
clients while offering the leisure aspect of the travel experience at the same time.

2 Local Cultural Experiences

These days, when people head to a location, they're less likely to want a simple and
sanitized experience that's detached from the reality of the place they're visiting. In the
social media age, authenticity is more important than ever, and it's what many tourists
are now demanding.

That's why lots of people are now prioritizing local cultural experiences over the
alternative ways of traveling. They want to see, feel, taste, and smell the local culture up
close for themselves rather than staying in an exclusive gated area that was designed
only for tourists.

3 Experience Simulation with Virtual Reality

We've already talked about how people want to have unique and exciting experiences
when they travel. However, it's also true that many people want to experience things
without actually experiencing them. That's where the power of virtual reality comes into
play.

People can experience simulations of all kinds of things via virtual reality, and it's
something that's becoming a more common experience in travel hubs and destinations.
VR can also be used to show a person a hotel room or part of a plane before they ever
even pack their bags.

4 Robots, Automation, and Artificial Intelligence

The idea of a robot serving you your drink in a hotel bar is no longer a sci-fi fantasy.
Instead, it's a reality in some parts of the world. Robots can now also man check-in
desks out of hours. Automation is also making the booking experience more
straightforward than ever.

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 Chatbots are increasingly used by travel companies to answer customer questions and
to offer tailored deals that meet customer needs. Smart chatbots are a big part of how
many travel and tourism companies are adopting artificial intelligence and everything it
can provide to the customer.

5 Train Travel
An increased interest in train travel and public transportation is another example of how
people's concern for the environmental impact of their travels. People want to get
around in cleaner and greener ways, and long-distance train travel allows them to do
precisely that.

Lots of people are interrailing across Europe and taking all kinds of long train journeys
rather than flying. Of course, plenty of people are still flying to their next vacation
destination, but train journeys are increasing in many parts of the world thanks to
tourists and travelers.

6 Ecotourism
Understandably, more people than ever before are concerned about the environment
and the impact their travel plans have on it. People care about the CO2 emissions
they're causing and how they can travel in greener ways. That's why ecotourism is now
such a big deal.

People are looking for ethical travel options, and this extends to all areas of the tourism
industry. One small example of this is the increased demand for electric-powered car
rentals. People's demands are changing, and travel companies now know that these
concerns have to be taken into account.

7 Internet of Things in Hotels

The Internet of Things is growing in prominence in the industry right now. It's particularly
essential in hotel rooms where there's now the option to control all sorts of things via an
app. These smart rooms allow people to change the temperature or connect to the
devices in the room very easily.

It's now even possible for flight passengers to locate their baggage via a link on their
boarding passes. This innovative feature is something that's been introduced recently
by Lufthansa, and it's something other airlines might look to adopt too. It offers
passengers peace of mind because they'll know precisely where their bags are at all
times.

Conclusion
The travel and tourism industry is certainly changing and developing in a wide variety of
ways. No one can predict the future, but the trends above are already starting to make
an impact, and you can expect them to continue growing in prominence in the years
ahead. On top of that, there'll no doubt be trends and tech that seemingly emerge from
nowhere and take us by surprise.

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