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- Opteur, systems analysis business and industrial problem solving, prentice hall, JWC, N.J,1965, p200.
3
- Ph Kotler et B Dubois, op cit, p137.
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- S.Martin et J.P. Vdrine, op cite, p59-60.
2
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- Guy Audigier, marketing pour lentreprise: Guide PRO, gualino diteur, paris, 1992, p78.
2 - Ibid, p78.
52
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- Yves Chirouze, le marketing : de ltude de march au lancement dun produit nouveau, OPN, tome1, 2e
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