PROJECT REPORT OF RESEARCH METHODOLOGY ON

COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA

SUBMITED TO SUBMITED BY

Prof. SANJEEV KUMAR

SHAH FAISAL
Roll No. 7116223117 MBA 2ND Semester

RIMT - IMCT (REGIONAL INSTITUTE OF MANAGEMENT AND COMPUTER TECHNOLOGY)

MANDI GOBINDGARH

CERTIFICATE
This is to certify that Mr. Shah Faisal has completed his project report title Comparative Stu ! o" Ba#a# V/S Hero Ho$ a u der my super!isio " To the #est of my $ o%led&e a d #elief this is his ori&i al %or$ a d this' %holly or partially' has ot #ee su#mitted for a y de&ree of this or a y other ( i!ersity"

Date) Resear&h

Mr. Sanjeev !"ar #Pr$%. O% Me'h$($l$)*+

Vs.

AC NO,LEDGEMENT
The research o -C$".ara'ive S'!(* /e'0een 1ajaj an( Her$

H$n(a has #ee &i!e to me as part of the curriculum i *,-ears Masters De&ree i Busi ess Admi istratio " I ha!e tried my #est to prese t this i formatio as clearly as possi#le usi & #asic terms that I hope %ill #e comprehe ded #y the %idest spectrum of researchers' a alysts a d stude ts for further studies" I ha!e completed this study u der the a#le &uida ce a d super!isio of .rof" Sanjeev !"ar% I %ill #e failed i my duty if I do ot ac$ o%led&e the esteemed scholarly &uida ce' assista ce a d $ o%led&e" I ha!e recei!ed from them to%ards fruitful a d timely completio of this %or$" Mere ac$ o%led&eme t may ot redeem the de#t I o%e to my pare ts for their direct/i direct support duri & the e tire course of this project" I also tha $ful to my frie d %ho helped me a lot i the completio of this project"

SHAH FAISAL

INDEX
Sr No. ". %. Particulars OBJE#TIVES &ISTORY O' BAJAJ - Profile - Key Perso - !"#"# I $ro - Co%&" y His$ory - Ti%eli e of e' rele"ses +" &ISTORY O' &ERO &ONDA - !o"r( of Dire)$ors - Co%&" y Profile RESEAR#& MET&ODO*O+Y - D"$" So*r)e - Rese"r)+ A&&ro")+ - S"%&li , * i$ - D"$" Co%&le$io " ( A "lysis - S)o&e *IMITATION O' RESEAR#& STUDY ANA*YSIS AND INTERPRETATION #ON#*USION RE#OMMENDATION BIB*IO+RAP&Y ANNEXURE %, Pag !o $ (

")

0"

1" 2" 3" 4" 5" 16"

%%( ,. )" ), )-

O1JECTI2ES34
1" To $ o% the mar$et share of Bajaj 7 Hero Ho da" *" To $ o% the perceptio of customers re&ardi & #i$es" +" To determi e the customers satisfactio re&ardi & #i$es"
0" To determi e the factors i flue ci & the choice of customers re&ardi &

#i$es"

!"#"# A*$o li%i$e( is o e of $+e l"r,es$ $'o '+eeler %" *f")$*ri , )o%&" y i I (i" "&"r$ fro% &ro(*)i , $'o '+eelers $+ey "lso %" *f")$*re $+ree '+eelersT+e )o%&" y +"( s$"r$e( '"y .")/ i 0123- I i$i"lly i$ *se( $o i%&or$ $+e $'o '+eelers fro% o*$si(e4 .*$ fro% 0131 i$ s$"r$e( %" *f")$*ri , of $'o '+eelers i $+e )o* $ry- !y $+e ye"r 0156 !"#"# A*$o +"( rolle( o*$ $+eir 0664666$+ 7e+i)le!"#"# s)oo$ers " ( %o$or )y)les +"7e .e)o%e " i $e,r"l &"r$ of $+e I (i" %ilie* " ( o7er $+e ye"rs +"7e )o%e $o re&rese $ $+e "s&ir"$io s of %o(er I (i"- !"#"# A*$o "lso +"s " $e)+ i)"l $ie *& 'i$+ K"'"s"/i +e"7y i (*s$ries of 8"&" $o &ro(*)e $+e l"$es$ %o$or)y)les i I (i" '+i)+ "re of 'orl( )l"ss 9*"li$y T+e !"#"# K"'"s"/i eli%i "$or +"s e%er,e( s$r"i,+$ o*$ of $+e (r"'i , .o"r( of K"'"s"/i +e"7y i (*s$ries- T+e )ore .r" ( 7"l*es of !"#"# A*$o li%i$e( i )l*(es Le"r i ,4 I o7"$io 4 Perfe)$io 4 S&ee( " ( Tr" s&"re )y!"#"# A*$o +"s $+ree %" *f")$*ri , * i$s i $+e )o* $ry "$ A/*r(i4 :"l*# " ( C+"/" i M"+"r"s+$r"4 'es$er I (i"4 '+i)+ &ro(*)e( ;4<0245=5 7e+i)les i ;663-6>- T+e s"les "re .")/e( .y " e$'or/ of "f$er s"les ser7i)e " ( %"i $e " )e 'or/ s+o&s "ll o7er $+e )o* $ry!"#"# A*$o +"s &ro(*)$s '+i)+ )"$er $o e7ery se,%e $ of $+e I (i" $'o '+eeler %"r/e$ !"#"# CT 066 Dl? offers " ,re"$ 7"l*e for %o ey "$ $+e e $ry le7elSi%il"rly !"#"# Dis)o7er 0;3 offers $+e )o s*%er " ,re"$ &erfor%" )e 'i$+o*$ %"/i , " .i, +ole i $+e &o)/e$-

PROFILE@
Fo* (er Ye"r of Es$".lis+%e $ I (*s$ry !*si ess Gro*& Lis$i ,s A i$s )o(es Prese )e 8"% "l"l !"#"# 01;> A*$o%o$i7e - T'o A T+ree :+eelers T+e !"#"# Gro*& !SE B Co(e@ 366216C NSE - Co(e@ !A8A8AUTO Dis$ri.*$io e$'or/ )o7ers 36 )o* $riesDo%i " $ &rese )e i Sri L" /"4 !" ,l"(es+4 Col*%.i"4 G*"$e%"l"4 Per*4 E,y&$4 Ir" " ( I (o esi"K"'"s"/i He"7y I (*s$ries of 8"&" A/*r(i P* e - 2006<3 I (i" Tel-@ E(10)-(;6)-;525;=30 F"?@ E(10)-(;6)-;525<<1=

8oi $ De $*re Re,is$ere( A He"( Offi)e

:or/s

A/*r(i4 P* e 2006<3 !"#"# N","r4 :"l*# A*r" ,"."( 2<00<> C+"/" I (*s$ri"l Are"4 C+"/" 4 P* e 200360

E-%"il :e.si$e

r"+*l."#"#F."#"#"*$o-)o-i '''-."#"#"*$o-)o%

KEY PERSONS@
Boar/ of Dir ctors R"+*l !"#"# M"(+*r !"#"# R"#i7 !"#"# S" #i7 !"#"# D-S- Me+$" K" $i/*%"r R- Po("r S+e/+"r !"#"# D-8- !"l"#i R"o 8-N- Go(re# S-H- K+" Mrs- S*%" Kirlos/"r N"res+ C+" (r" N" oo P"% " i M" is+ Ke#ri'"l P M*r"ri Nir"# !"#"# #o00itt s of t1 Boar/ Au/it #o00itt S-H- K+" D-8- !"l"#i R"o 8-N- Go(re# N"res+ C+" (r" N" oo P"% " i C+"ir%" Di)e C+"ir%" A :+ole-Ti%e Dire)$or M" ",i , Dire)$or E?e)*$i7e Dire)$or :+ole-Ti%e Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or Dire)$or

C+"ir%"

S1ar 1ol/ rs2 3 I!4 stors2 +ri 4a!c co00itt C+"ir%" D-8- !"l"#i R"o 8-N- Go(re# N"res+ C+" (r" S- H- K+" R 0u! ratio! co00itt D-8- !"l"#i R"o S-H- K+"

C+"ir%"

16

N"res+ C+" (r" Re,is$ere( * (er $+e I (i" Co%&" ies A)$4 DII of 010< REGISTERED OFFICE A/*r(i4 P* e 200 6<3 :ORKS A/*r(i4 P* e 200 6<3 !"#"# N","r4 :"l*# A*r" ,"."( 2<0 0<> C+"/" I (*s$ri"l Are"4 C+"/" 4 P* e 200 360

Bajaj Autos 8td"

1ajaj A!'$ Li"i'e(

T*.e F$!n(e( Hea(5!ar'ers e* .e$.le Reven!e Ne' in&$"e E".l$*ees ,e/si'e

.u#lic 1501 .u e' I dia Rahul Bajaj 9:hairma ; Rs" 1'61'62+ #illio 9*662; or (<D 1"43 #illio Rs" 13'612 #illio === %%%"#ajajauto"com

1ajaj A!'$ is a major I dia automo#ile ma ufacturer" It is I dia>s lar&est a d the %orld>s 0th lar&est t%o, a d three,%heeler ma$er" It is #ased i .u e' Maharashtra' %ith pla ts i ?aluj ear Aura &a#ad' A$urdi a d :ha$a ' ear .u e" Bajaj Auto ma$es motorscooters' motorcycles a d the auto ric$sha%"

C$n'en's

1 :ompa y>s history o 1"1 Timeli e of e% releases * <cooters + Motorcycles

11

0 (pcomi & Models 1 Ne% Ima&e 2 @or#es Glo#al *666 Ra $i & , *661 3 ABter al li $s 4 Refere ces

C$".an*6s his'$r*
Bajaj Auto came i to eBiste ce o No!em#er *5' 1501 as M/s Bachraj Tradi & :orporatio .ri!ate 8imited" It started off #y selli & imported t%o, a d three,%heelers i I dia" I 1515' it o#tai ed lice se from the Go!er me t of I dia to ma ufacture t%o, a d three,%heelers a d it %e t pu#lic i 1526" I 1536' it rolled out its 166'666th !ehicle" I 1533' it ma a&ed to produce a d sell 166'666 !ehicles i a si &le fi a cial year" I 1541' it started produci & at ?aluj i Aura &a#ad" I 1542' it ma a&ed to produce a d sell 166'666 !ehicles i a si &le fi a cial year" I 1551' it rolled out its te millio th !ehicle a d produced a d sold 1 millio !ehicles i a year"

Ti"eline $% ne0 releases

1531 , three,%heeler &oods carrier 153* , Bajaj :heta$ 1532 , Bajaj <uper 1533 , Rear e &i e Autoric$sha% 1541 , Bajaj M,16 1542 , Bajaj M,46' Ca%asa$i Bajaj CB166 1556 , Bajaj <u y 1550 , Bajaj :lassic 1551 , Bajaj <uper ABcel 1553 , Ca%asa$i Bajaj BoBer' Rear A &i e Diesel Autoric$sha% 1554 , Ca%asa$i Bajaj :ali#er' 8e&e d9I dia>s first four,stro$e scooter; *666 , Bajaj <affire *661 , Alimi ator' .ulsar *66+ , :ali#er111' Bajaj ?i d 1*1' Bajaj .ulsar *660 , Bajaj :T 166' Ne% Bajaj :heta$ 0,stro$e %ith ?o der Gear' Bajaj Disco!er DT<,i *661 , Bajaj ?a!e' Bajaj A!e &er' Bajaj Disco!er *662 , Bajaj .lati a *663 , Bajaj .ulsar,*66

<ome of the models that Bajaj ma$es 9or has made; are)

S&$$'ers
o

Bajaj <u

1*

o o o o o

Bajaj :heta$ Bajaj :u# Bajaj <uper Bajaj ?a!e Bajaj 8e&e d

M$'$r&*&les
o o o o o o o o o

Ca%asa$i Alimi ator Bajaj .ulsar Bajaj Ca%asa$i ?i d 1*1 Bajaj BoBer Bajaj :T 166 Bajaj .lati a Bajaj :ali#er Bajaj Disco!er Bajaj A!e &er

7.&$"in) M$(els

Bajaj .ulsar **6 DT<,@i Bajaj Crystal Bajaj Blade Bajaj <o ic

Ne0 I"a)e
The compa y' o!er the last decade has successfully cha &ed its ima&e from a scooter ma ufacturer to a t%o %heeler ma ufacturer' product ra &e ra &i & from <cooterettes to <cooters to Motorcycle" Its real &ro%th i um#ers has come i the last 0 years after successful i troductio of a fe% models i the motorcycle se&me t" The compa y is headed #y Rahul Bajaj %ho is %orth more tha (<D1"1 #illio "

1+

10

I dia has the lar&est um#er of t%o %heelers i the %orld %ith 01"2 millio !ehicles" I dia has a miB of +6 perce t automo#iles a d 36 perce t t%o %heelers i the cou try" I dia %as the seco d lar&est t%o %heeler ma ufacturer i the %orld starti & i the 1516Es %ith the #irth of Automo#ile .roducts of I dia 9A.I; that ma ufactured scooters" A.I ma ufactured the 8am#rettas #ut' a other compa y' Bajaj Auto 8td" surpassed A.I a d remai ed throu&h the tur of the ce tury from its associatio %ith .ia&&io of Italy 9ma ufacturer of Fespa;" The lice se raj that eBisted #et%ee the1506s to1546s i I dia' did ot allo% forei& compa ies to e ter the mar$et a d imports %ere ti&htly co trolled" This re&ulatory maGe' #efore the eco omic li#eraliGatio ' made #usi ess easier for local players to ha!e a sellerEs mar$et" :ustomers i I dia %ere forced to %ait 1* years to #uy a scooter from Bajaj" The :AO of Bajaj comme ted that he did ot eed a mar$eti & departme t' o ly a dispatch departme t" By the year 1556' Bajaj had a %aiti & list that %as t%e ty,siB times its a ual output for scooters" The motorcycle se&me t had the same lo & %ait times %ith three ma ufacturersH Royal A field' Ideal Ia%a' a d Ascorts" Royal A field made a +16cc Bullet %ith the o ly four, stro$e e &i e at that time a d too$ the hi&her e d of the mar$et #ut' there %as little competitio for their customers" Ideal Ia%a a d Ascorts too$ the middle a d lo%er e d of the mar$et respecti!ely" I the mid,1546s' the I dia &o!er me t re&ulatio s cha &ed a d permitted forei& compa ies to e ter the I dia mar$et throu&h mi ority joi t !e tures" The t%o,%heeler mar$et cha &ed %ith four I do,Iapa ese joi t !e tures) Hero Ho da' TF< <uGu$i' Bajaj Ca%asa$i a d Ci etic Ho da" The e try of these forei& compa ies cha &ed the I dia mar$et dy amics from the supply side to the dema d side" ?ith a lar&er selectio of t%o, %heelers o the I dia mar$et' co sumers started to &ai i flue ce o!er the products they #ou&ht a d raised hi&her customer eBpectatio s" The i dustry produced more models' styli & optio s' prices' a d differe t fuel efficie cies" The forei& compa ies e% tech olo&ies helped ma$e the products more relia#le a d %ith #etter Juality" I dia compa ies had to cha &e to $eep up %ith their &lo#al cou terparts"

1OARD OF DIRECTORS
No Name of the Directors Designation

11

. 1 2 3 # % + . / Mr. Brijmohan Lall Munjal Mr. Pawan Munjal Mr. Toshia i !a agawa Mr. Ta ao $guchi Mr. &at'anan( Munjal Mr. ,m Pra ash Munjal Mr. Tatsuhiro ,'ama Mr. Masahiro Ta e(agawa Mr. !arin(er !ath 0ohra Chairman & Whole-time Director Managing Director "t. Managing Director Whole-time Director !on-e)ecuti*e Director !on-e)ecuti*e Director !on-e)ecuti*e Director !on-e)ecuti*e Director !on-e)ecuti*e Director 13 Mr. Pra(ee2 Dino(ia 11 4en.56et(.7 Mali 12 Mr. 8naljit &ingh 13 Dr. Pritam &ingh 1# Ms. &ho9hana Bhartia 1% Dr. 0ija' La)man :el ar 0e( !on-e)ecuti*e Director Pra ash !on-e)ecuti*e Director !on-e)ecuti*e Director !on-e)ecuti*e Director !on-e)ecuti*e Director !on-e)ecuti*e Director & 1n(e2en(ent & 1n(e2en(ent & 1n(e2en(ent & 1n(e2en(ent & 1n(e2en(ent & 1n(e2en(ent & 1n(e2en(ent

Her$ H$n(a M$'$r&*&le L'(.

12

T*.e F$!n(e( Hea(5!ar'ers

.u#lic compa y B<A)HAROHONDA M Ia uary 15' 1540 i Gur&ao ' Harya a' I dia Harya a' I dia Om .ra$ash Mu jal' @ou der Mr" Brijmoha 8all Mu jal' :hairma Mr" Toshia$i Na$a&a%a' Ioi t Ma a&i & Director Mr" .a%a Mu jal' Ma a&i & Director Automoti!e Motorcycles' <cooters (D *"4 #illio http)//%%%"heroho da"com/site/home/home"asp

e* .e$.le

In(!s'r* Pr$(!&'s Reven!e ,e/si'e

HERO HONDA HEAD87ARTERS

Her$ H$n(a M$'$r&*&les Li"i'e( is a I dia ma ufacturer of motorcycles a d scooters" Hero Ho da is a joi t !e ture that #e&a i 1540 #et%ee the Hero &roup of I dia a d Ho da from Iapa " It has #ee the %orld>s #i&&est ma ufacturer of *,%heeled 13

motoriGed !ehicles si ce *661' %he it produced 1"+ millio motor#i$es i a si &le year" Hero Ho da>s <ple dor is the %orld>s lar&est selli & motorcycleKcitation neededL" Its * pla ts are i Dharuhera a d Gur&ao ' #oth i Harya a' I dia" It specialiGes i dual use motorcycles that are lo% po%ered #ut !ery fuel efficie t"

C$n'en's

1 Models o 1"1 Bi$es * :ompa y .rofile o *"1 Iust,i ,Time o *"* A cillarisatio o *"+ Dealer Net%or$ o *"0 @i a cial .la i & o *"1 Muality o *"2 Di!ersificatio + ABter al li $s

9 M$(els :
1i;es

Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho Hero Ho

da <ple dor .lus da .assio .lus da CariGma da :BN da <uper <ple dor da :D Da% da :D DeluBe da Achie!er da Glamour da Am#itio

14

Hero Ho da O<ple dorO Model

9 C$".an* Pr$%ile :
HeroP' is the #ra d ame used #y the Mu jal #rothers i the year 1512 %ith the fla&ship compa y Hero :ycles" The t%o,%heeler ma ufacturi & #usi ess of #icycle compo e ts had ori&i ally started i the 1506Es a d tur ed i to the %orldEs lar&est #icycle ma ufacturer today" Hero' is a ame sy o ymous %ith t%o,%heelers i I dia today" The Mu jals roll their o% steel' ma$e free %heel #icycle critical compo e ts a d ha!e di!ersified i to differe t !e tures li$e product desi& " The Hero Group philosophy is) To pro!ide eBcelle t tra sportatio to the commo ma at easily afforda#le prices a d to pro!ide total satisfactio i all its spheres of acti!ityP" The Hero &roup !isio is to #uild lo & lasti & relatio ships %ith e!eryo e 9customers' %or$ers' dealers a d !e dors;" The Hero Group has a passio for setti & hi&her sta dards a d A &i eeri & <atisfactio P is the prime moti!atio ' %ay of life a d %or$ culture of the Group" I the year 1540' Mr" Brijmoha 8al Mu jal' the :hairma a d Ma a&i & Director of Hero Ho da Motors 9HHM;' headed a allia ce #et%ee the Mu jal family a d Ho da Motor :ompa y 8td" 9HM:;" HHM Missio <tateme t is) ?e' at Hero Ho da' are co ti uously stri!i & for sy er&y #et%ee tech olo&y' systems' a d huma resources to pro!ide products a d ser!ices that meet the Juality' performa ce' a d price aspiratio s of our customers" ?hile doi & so' %e mai tai the hi&hest sta dards of ethics a d societal respo si#ilities' co sta tly i o!ate products a d processes' a d de!elop teams that $eep the mome tum &oi & to ta$e the compa y to eBcelle ce i the e% mille iumP" This allia ce #ecame o e of the most successful joi t !e tures i I dia' u til the year 1555 %he HM: had a ou ced a 166Q su#sidiary' Ho da Motorcycle 7 <cooter I dia 9HM<I;" This a ou ceme t caused the HHM stoc$ price to decrease #y +6 perce t that same day" Mu jal had to come up %ith some e% strate&ic decisio s as' HM<I a d other forei& e% e try compa ies %ere causi & i creased i te sity of ri!alry for HHM" << Gr$0'h << The #usi ess &ro%th of Hero Ho da has #ee phe ome al throu&hout its early days" The Mu jal family started a modest #usi ess of #icycle compo e ts" Hero Group eBpa ded so #i& that #y *66* they had sold 42 millio #icycles produci & 12666 #icycles a day" Today Hero Ho da has a assem#ly li e of 5 differe t models of motorcycles a!aila#le" It holds the record for most popular #i$e i the %orld #y sales for 15

Its <ple dor model" Hero Ho da Motors 8imited %as esta#lished i joi t !e ture %ith Ho da Motors of Iapa i 1540' to ma ufacture motorcycles" It is curre tly the lar&est producer of T%o ?heelers i the %orld" It sold + millio #i$es i the year *661,*662" Rece tly it has also e tered i scooter ma ufacturi &' %ith its model .8AA<(RA mai ly aimed at &irls" The Hero Group has do e #usi ess differe tly ri&ht from the start a d that is %hat has helped them to achie!e #rea$,throu&h i the competiti!e t%o,%heeler mar$et" The Group>s lo% $ey' #ut focused' style of ma a&eme t has ear ed the compa y plaudits amidst i !estors' employees' !e dors a d dealers' as also %orld%ide reco& itio " The &ro%th of the Group throu&h the years has #ee i flue ced #y a um#er of factors)

9 J!s'4in4Ti"e :
The Hero Group throu&h the Hero :ycles Di!isio %as the first to i troduce the co cept of just,i ,time i !e tory" The Group #oasts of super# operatio al efficie cies" A!ery assem#ly li e %or$er operates t%o machi es simulta eously to sa!e time a d impro!e producti!ity" The fact that most of the machi es are either de!eloped or fa#ricated i , house' has resulted i lo% i !e tory le!els" I Hero :ycles 8imited' the just,i ,time i !e tory pri ciple has #ee %or$i & si ce the #e&i i & of productio i the u it a d is fu ctio al e!e till date"" This is the Iapa ese style of productio a d i I diaH Hero is pro#a#ly the o ly compa y to ha!e mastered the art of the just,i ,time i !e tory pri ciple"

9 An&illarisa'i$n :
A i te&ral part of the Group strate&y of doi & #usi ess differe tly %as pro!idi & support to a cillary u its" There are o!er +66 a cillary u its today' %hose productio is dedicated to Hero>s reJuireme ts a d also a lar&e um#er of other !e dors' %hich i clude some of the #etter $ o% compa ies i the automoti!e se&me t" Amployee .olicy) A other <tri$i & feature %ithi the Hero Group is the commitme t a d dedicatio of its %or$ers" There is o or&a iGed la#or u io a d family mem#ers of employees fi d ready employme t %ithi Hero" The philosophy %ith re&ard to la#or ma a&eme t is OHero is &ro%i &' &ro% %ith Hero"O ?he it comes to %or$ers> #e efits' the Hero Group is $ o% for pro!idi & facilities' further ahead of the i dustry orms" 8o & #efore other compa ies did so' Hero %as &i!i & its employees a u iform allo%a ce' as %ell as House Re t Allo%a ce 9HRA; a d 8ea!e Tra!el Allo%a ce 98TA;" ABtra #e efits too$ the form of medical chec$,ups' ot just for %or$ers' #ut also for the immediate family mem#ers"

9 Dealer Ne'0$r; :
The relatio ship of Hero Group %ith their dealers is u iJue i its close ess" The dealers are co sidered a part of the Hero family" A atio ,%ide dealer et%or$ comprisi & of o!er 1'666 outlets' a d ha!e a formida#le distri#utio system i place" <ales a&e ts from *6

Hero tra!els to all the cor ers of the cou try' !isiti & dealers a d se d #ac$ daily postcards %ith i formatio o the stoc$ positio that day' tur o!er' fresh purchases' a ticipated dema d a d also competitor actio i the re&io " The ma ufacturi & u its ha!e a separate departme t to ha dle dealer complai ts a d pro#lems a d the first respo se is al%ays &i!e i *0 hours"

9 Finan&ial Plannin) :
The Hero Group #e efits from the Group :hairma >s fi a cial acume a d his &rasp o tech olo&y' ma ufacturi & a d mar$eti &" Group :ompa y' Hero :ycles 8imited has o e of the hi&hest la#or producti!ity rates i the %orld" I Hero Ho da Motors 8imited' the focus is o fi a cial a d ra% material ma a&eme t a d a lo% employee tur o!er"

9 8!ali'* :
Muality at Hero is attai ed ot just #y moder pla ts a d eJuipme t a d throu&h latest tech olo&y' #ut #y e forci & a strict discipli e" At the Group factories' attai i & Juality sta dards is a e!eryday practice , a strictly pursued discipli e" It comes from a amal&amatio of the latest tech olo&y %ith deep,rooted eBperie ce deri!ed from early four decades of hard la#or" It is a attitude that masters the challe &e of &ro%th a d cha &e , cha &e i co sumers> perceptio s a#out products a d e% aspiratio s arisi & from a e% &e eratio of #uyers" :o sta t tech olo&y up &radatio e sures that the Group stays i the &lo#al mai stream a d mai tai s its competiti!e ed&e" ?ith each of its forei& colla#oratio s' the Group &oes o to stre &the its Juality measures as per the #oo$" The Group also employs the ser!ices of i depe de t eBperts from arou d the %orld to assist i e% desi& a d productio processes"

9 Diversi%i&a'i$n :
Throu&hout the years of e ormous &ro%th' the Group :hairma ' Mr" 8all has acti!ely loo$ed at di!ersificatio " A co sidera#le le!el of #ac$%ard i te&ratio i its ma ufacturi & acti!ities has #ee ample i the Group>s &ro%th a d led to the esta#lishme t of the Hero :ycles :old Rolli & Di!isio ' Mu jal a d <u #eam :asti &s' Mu jal Auto :ompo e ts a d Mu jal <ho%a 8imited amo &st other compo e t, ma ufacturi & u its" The there %ere the eBpa sio i to the automoti!e se&me t %ith the setti & up of Majestic Auto 8imited' %here the first i di&e ously desi& ed moped' Hero Majestic' %e t i to commercial productio i 1534" The came Hero Motors %hich i troduced Hero .uch' i colla#oratio %ith &lo#al tech olo&y leader <teyr Daimler .uch of Austria" Hero Ho da Motors %as esta#lished i 1540 to ma ufacture 166 cc motorcycles" The Hero Group also too$ a !e ture i to other se&me ts li$e eBports' fi a cial ser!ices' i formatio tech olo&y' %hich i cludes customer respo se ser!ices a d soft%are *1

de!elopme t" @urther eBpa sio Telecommu icatio "

is eBpected i

the areas of I sura ce a d

The Hero Group>s phe ome al &ro%th is the result of co sta t i o!atio s' a close %atch o costs a d the dy amic leadership of the Group :hairma ' characteriGed #y a culture of e trepre eurship' of ri&ht attitudes a d #uildi & stro &er relatio ships %ith i !estors' part ers' !e dors a d dealers a d customers

**

RESEARCH METHODOLOGY
It is %ell $ o% fact that the most importa t step i mar$eti & research process is to defi e the pro#lem" :hoose for i !esti&atio #ecause a pro#lem %ell defi ed is half sol!ed" That %as the reaso that at most care %as ta$e %hile defi i & !arious *+

parameters of the pro#lem" After &i!i & throu&h #rai stormi & sessio ' o#jecti!es %ere selected a d the set o the #ase of these o#jecti!es" A Juestio aire %as desi& ed major emphasis of %hich %as &atheri & e% ideas or i si&ht so as to determi e a d #i d out solutio to the pro#lems" DATA SO7RCE Research i cluded &atheri & #oth .rimary a d <eco dary data" Pri"ar* (a'a is the first ha d data' %hich are selected a fresh a d thus happe to #e ori&i al i character" .rimary Data %as crucial to $ o% !arious customers a d past co sumer !ie%s a#out #i$es a d to calculate the mar$et share of this #ra d i re&ards to other #ra ds" Se&$n(ar* (a'a are those %hich has #ee collected #y some o e else a d %hich already ha!e #ee passed throu&h statistical process" <eco dary data has #ee ta$e from i ter et' e%spaper' ma&aGi es a d compa ies %e# sites" RESEARCH APPROACH The research approach %as used sur!ey method %hich is a %idely used method for data collectio a d #est suited for descripti!e type of research sur!ey i cludes research i strume t li$e Juestio aire %hich ca #e structured a d u structured" Tar&et populatio is %ell ide tified a d !arious methods li$e perso al i ter!ie%s a d telepho e i ter!ie%s are employed" SAMPLING 7NIT It &i!es the tar&et populatio that %ill #e sampled" This research %as carried i Mu$tsar 9Distt Mu$tsar; These %ere 166 respo de ts" DATA COMPLETION AND ANALYSIS After the data has #ee collected' it %as ta#ulated a d fi di &s of the project %ere prese ted follo%ed #y a alysis a d i terpretatio to reach certai co clusio s" SCOPE My project %as #ased o the C$".ara'ive S'!(* $% 1ajaj 2=S Her$ H$n(a a d data %as ta$e i the Ci'* M!;'sar o ly"

*0

LIMITATIONS
1" Research %or$ %as carried out i o e Distt of .u ja# 9M(CT<AR; o ly the fi di & may ot #e applica#le to the other parts of the cou try #ecause of social a d cultural differe ces"

*1

*" The sample %as collected usi & co i!a ce,sampli & tech iJues" As such result may ot &i!e a eBact represe tatio of the populatio " +" <horta&e of time is also reaso for i comprehe si!e ess" 0" The !ie%s of the people are #iased therefore it does Et reflect true picture"

*2

5"6 71ic1 8i9 /o :ou 1a4 ; 25

*3

Hero Ho (" !"#"# A y o$+er

<= 03

Hero +o (" !"#"# A y o$+er

5%6 71ic1 Mo/ l /o :ou &a4 ; & ro &o!/a S&le (er P"ssio K"riG%" ;0 0< 5 Ba<a< CT 066 Dis)o7er P*ls"r 5 0; 00

*4

A y o$+er

>

A y o$+er

;3 No of P rso!s ;6 03 06 3 6 0 Mo/ l Na0 Hero Ho (" S&le (er P"ssio K"riG%" A y o$+er

02 0; No of P rso!s 06 = > 2 ; 6 0 Mo/ l Na0 !"#"# CT 066 Dis)o7er P*ls"r A y o$+er

5,6 I! =1ic1 fa0il: I!co0 l 4 l /o :ou 'all; 066666-;66666 ;66666-<66666 <66666-266666 ".o7e 266666 ;; 23 ;< 06

*5

36 26 No of P rso!s <6 ;6 06 6 0 I! co 0 l 4 l 066666-;66666 ;66666-<66666 <66666-266666 ".o7 e 266666

5)6 'or 1o= lo!g /o :ou o=! a 8i9 ; 6-0 ye"r 0-; ye"r ;-< ye"r ".o7e < ye"r <2 ;1 ;> 00

+6

26 <6 No o f ;6 P rs o!s 06 6 0 No o f : ar s 6-0 y e"r 0-; y e"r ;-< y e"r ".o7 e < y e"r

5-6 'or =1at >ur>os /o :ou us :our Motor Bi9 ; Offi)e P*r&ose Perso "l &*r&ose 8oy P*r&ose O$+er & ro &o!/a 1 0< 01 > Ba<a< 2 03 0> < +1

;6 No of P rso!s 03 06 3 6 Of f i) e Pers o "l 8oy P*r&os e &*r&os e P*r&os e Pu r > o s O$+er Hero Ho (" !"#"#

5$6 &o= /o :ou co0 to 9!o= a8out t1is Motor Bi9 ; Ne's&"&er Tele7isio M","Gi e & ro &o!/a 2 ;< ; Ba<a< ; 0> 0 +*

Frie (s A Rel"$i7e

0=

01

;3 ;6 No of P rso!s 03 06 3 6 Hero Ho (" Na0 !"#"# of #o0 >a!: Ne' s &"&er Tele7is io M",Gi e Frie (s A Rel"$i7 e

5(6 Do s A/4 rtis 0 !t I!flu !c :our / cisio! i! c1oosi!g a Motor Bi9 ; Yes No C" $ s"y =5H 3H =H

++

Y es No C" $ s "y

5?6 Do :ou 1a4 full 9!o=l /g a8out Bi9 s 8 for 8u:i!g; & ro &o!/a Yes No ;3 ;; Ba<a< ;< 03

+0

<6 ;3 No of > rso!s ;6 03 06 3 6 Hero Ho (" #o0 >a!: Na0 !"#"# Y es No

5.6 71ic1 'actor 8 lo= I!flu !c :our / cisio!; & ro &o!/a Pri)e Mile",e I*"li$y Res"le D"l*e 5;H 5=H >3H 26H Ba<a< 5=H >2H 2=H ;=H

+1

S$"$*s sy%.ol

06H

5H

066H =6H No of P rso!s >6H 26H ;6H 6H Hero Ho (" !"#"# #o0 >a!: Na0 Pri)e Mile",e I*"li$y Res"le D "l*e S$"$*s s y%.ol

5"@6 &o= =oul/ :ou rat t1 follo=i!g factors of Bi9 s =it1 r s> ct to /iff r !t co0>a!:; & ro &o!/a Mile",e Pri)e 52H >=H Ba<a< 5;H >3H +2

Pi)/ *& M"i $e " )e Loo/ A S+"&e !r" ( I%",e

56H 3=H =3H 3<H

=6H >;H =6H 33H

066H No of P rso!s =6H >6H 26H ;6H 6H Hero Ho (" !"#"# #o0 >a!: Na0 Mile",e Pri)e Pi)/ *& M"i $e " ) e Loo/ A S+"&e !r" (e I%",e

5""6 If ! = Bi9 =it1 goo/ f atur s co0 s i!A t1 ! =oul/ :ou li9 to c1a!g :our 8i9 ; & ro &o!/a Yes No 01 05 Ba<a< ;0 02

+3

C" $ s"y

00

<

;3 ;6 No of P rso!s 03 06 3 6 Y es No Vi = s C" $ s "y Hero Ho (" !"#"#

+4

C$n&l!si$n

+5

1"

*" +" 0" 1"

Most of the .ulsar' :BN 7 CariGma are purchased #y you & &e eratio 14 to +6 #ecause they prefer stylish loo$s a d rest of the models of Hero Ho da are purchased more #y daily users %ho eeds more a!era&e of #i$es tha loo$s" Hero Ho da is co sidered to #e most fuel,efficie t #i$e o I dia roads" <er!ice 7 <pare parts are a!aila#le throu&hout I dia i local mar$ets also" ?hile #uyi & a motorcycle' eco omy is the mai co sideratio i form of mai te a ce cost' fuel efficie cy" Majority of the respo de t had #ou&ht their motorcycle more tha + years"

06

RECOMMENDATIONS
01

1" *"
+"

Bajaj should i troduce some more models ha!i & more e &i e po%er" Hero Ho da should thi $ a#out fuel efficie cy i case of upper se&me t #i$es" More ser!ice ce ters should #e ope ed" Mai te a ce cost a d the a!aila#ility of the spare parts should also #e &i!e due importa ce" They also i troduce some &ood fi a ce/discou t schemes for stude ts" The price should #e eco omic"

0" 1" 2"

0*

1I1LIOGRAPHY
0+

1" *" +" 0" 1"

000.her$h$n(a.&$" 000.)$$)le.&$" 000./ajaj.&$" 000.'0$0heeler.&$" 000.e>'re"e"a&hines.&$"

00

87ESTIONNAIRE
NAMA) , RRRRRRRRRRRRRRRRRR :ONTA:T NO RRRRRRRRRRRRRRR" 01

AGA),

11,*6 *1"+6

*6,*1 A#o!e +6 Amployee Other

O::(.ATION),

Busi essma <tude t

M1; ?hich Bi$e do you ha!e= Hero Ho da M*; ?hich Model do you ha!e= Hero Ho da) , <ple dor CariGma Bajaj) , :T 166 .ulsar M+; I %hich @amily I come do you @all= 166666,*66666 +66666,066666 M0; @or ho% lo & do you o% a Bi$e= 6,1 year *,+ year M1; @or %hat purpose do you use your Motor Bi$e= Office .urpose .erso al .urpose 1,* year a#o!e + years *66666,+66666 A#o!e 066666 .assio Other Disco!er Other Bajaj A y Other

Ioy .urpose Other M2; Ho% do you come to $ o% a#out this Motor Bi$e= Ne%spaper Ma&aGi es Tele!isio @rie ds/Relati!es

02

M3; Does Ad!ertiseme t I flue ce your decisio i choosi & a Motor Bi$e= -es No :a Et say

M4; Do you ha!e full $ o%led&e a#out Bi$es #efore #uyi &= -es M5; ?hich factor #elo% i flue ce your decisio = .rice Resale Falue Milea&e <tatus <ym#ol Muality No

M16; Ho% %ould you rate the follo%i & factors of #i$es %ith respect to differe t compa ies= Hero Ho da Bajaj Milea&e .rice .ic$ up Mai te a ce 8oo$/<hape Bra d Ima&e M11; I e% #i$e %ith &ood feature comes i ' the %ould you li$e to cha &e your #i$es= -es No :a Et say

M1*; A y <u&&estio s for :ompa y RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR RRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRRR RRR Date) 9<i& ature;

03