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contents

cover STORY 50
1.71 lakh jobs in government
and public sector
+ Sectoral analysis of 14 major recruitment areas

Education Health Agriculture Engineering Support Staff Science & Technology

Banking Security Specialists Finance & Accounts Service Engineering Administration

From messengers to managers, from office assistants to


managing directors, positions are available for all those
eligible and for every conceivable qualification
Others Office Support

careers and
66 courses
first person Animation Industry 18
D.Purandeswari From Mickey Mouse to Stuart Little, animation characters
are legendary. Read on to learn how to become an expert,
creating tomorrow’s Tom & Jerry

Psychology  44
Though it won’t make you a mind reader, the
discipline offers diverse career opportunities. A thorough
review of the area and critical skill sets required to emerge
as a good professional and more

Nanotechnology 74
“Encouraging research is important for us. We are The cutting edge research area is pregnant with
spending about 0.3% of our GDP on research while possibilities. An overview of the area, best colleges
developed countries spend between 2-3%” and specialisations on offer

2 careers 360 september 2009


careers360
September 2009 l Volume I l Issue 6

Publisher
Maheshwer Peri

CEO SPEAK Editor


B Mahesh Sarma
Chanda Kochhar
Shekhar Gupta Special Correspondents
Urmila Rao
“ICICI has over Sumita Vaid Dixit
many years “Right now the Shalini Gupta

been success- media covers Design


ful in not losing only on politics Art Director
Anshul Sharma
the people we of education & Sr Visualiser
want to retain” policies” Rajesh Chawla
Jr Visualiser
Thomas Mampilly
16 42
Research
Dr. Nimesh Chandra
Bharti M Borah
advisory regulars Priya Naik
Shiphony Pavithran

Multitask and save your job 12 Letters 4 Business Office


As firms get obsessed with costs, it AB-12, 1st Floor, S.J. Enclave,
is your ability to do whatever is essential In the News 6 New Delhi — 110 029
Tel: 46002914
that becomes a crucial attribute to survive Ad sales
and grow Motivation 14 North
advt.north@pathfinder360.co.in
Acres of diamonds
Cracking Bank PO 24 West
advt.west@pathfinder360.co.in
Probationary officer is a gateway Teachers’ Talk  69 Bangalore
to a great banking career. Here is Regulation but not control advt.blr@pathfinder360.co.in
how to get it right Chennai
Book Review 77 advt.chn@pathfinder360.co.in

Cracking US Admissions  32 Assessing your career Hyderabad


advt.hyd@pathfinder360.co.in
A step-by-step guide to help you East
connect with the right US university Campus Review  78 advt.east@pathfinder360.co.in
for an MA/PhD Amrita Vishwa Vidyapeetham
Head Office
AB-12, 2nd Floor, S.J. Enclave,
Dressing up for an interview 70 Scholarship Review  80 New Delhi — 110 029
Tel: 40591800-807
The nuts and bolts of putting your Charles Wallace India Trust
best foot forward Circulation/Subscription
Ask Us 83 e-mail:
sales@pathfinder360.co.in
Career Guidance Delhi : Tel: 41650612

FEATURES Ready Reckoner 85


Mumbai : Tel: 67382222
Kolkata : Tel: 40085012
Chennai : Tel: 28582251/52
Bangalore : Tel: 25582806/07
CAT Coaching 26 Up Close 88 Hyderabad : Tel: 23375776
Is coaching the only way to enter the Rahul Dravid Printed and published by
hallowed portals of an IIM? Read on to find Maheshwer Peri on behalf of
out both sides of the argument Pathfinder Publishing Private

EXTRA
Limited. Editor: B Mahesh Sarma.
Printed at: International
Executive Education 36 89 Print-O-Pac Limited, C 4 — C 11,
Phase II, Noida and published
For many frontline executives, the best way from AB-12, S.J. Enclave,
to get a quantum career jump is to go back competition360 New Delhi — 110 029
to B-schools for a full-time programme September 2009

Distributed by Outlook Publishing


More than 30 pages of current
Data Speak 93
(India) Pvt. Ltd., AB-10, Safdurjung
The Librarians 72 affairs, in depth notes on issues
Enclave, New Delhi — 110029
Four IIM graduates find that helping people Global Warming 94

and solved papers ....


Cover Design
to read the right books is a good business Anshul Sharma
proposition International 96

CDSE
Model Paper
Politics 96

3
Solved
careers 360 september 2009
100 Business and
Finance 97
Letters
extra 24 pAGe CompetItIoN360 - exAm speCIAl
As per Government of Tamil careers 360 KApIl sIbAl
Minister, hrD
by those people who think
Nadu order, since Annamalai there is no career in the field
August 2009 Rs 40

University is recognized by of fashion designing.


eXcLusive
a careers360 - GfK mode
First ever cAreer
‘sAtisFAction’ survey

the UGC the degrees award- They Monica Krishna on web


ed by it are automatically rec- ruined
my
Competition360
ognized by the Government. Good job by careers360
Now my understanding is career is an apt team. I am a graduate of
addition
exeCutIve eduCAtIoN Bitter stories of how a few

that UGC has disqualified Unani system in medicine.


50 bEsT ManagEMEnT institutions used an indifferent
DEvElOpMEnT prOgraMMEs system to play with students’ lives

CRACKING
the PG Law offered under ‘Civils’ Mains ExaM INvestIGAtIoN
The college I studied got
n
n nDa ExaMinaTiOn iCFai- avOiD Till ThEy COME ClEan

Open University system. permission as Unani medi-


CAReeR RevIeW AdvIsoRy
n law sTuDying in ausTralia: priMEr
n b.pharM hOw TO gET a uK visa

The Supreme Court should up close


viswanathan
anand
campus review
symbiosis
university
scholarships
daad
fellowships
teachers’ talk
prof. bala
balachandran
cine college and is affiliated
first analyse the side effects to CCIM(Central Council
Also Jadavpur university n coping with failure n amateur astronomy

and give a remedy to the stu- of Indian Medicine) and not


Aug cover-F.indd 1 7/27/09 5:03:38 PM

dents who have completed We are grateful for the newly introduced supplement MCI. Their curriculum is of
the PG under Open Univer- called Competition 360, an absolute helping hand for Unani system of medicine
sity. Will the Chief Justice those preparing for competitive exams. I would like to but their pass out students
and Education Department give some suggestions to the editorial board of this are forced to work in small
come forward? supplement.It should have a separate page highlighting nursing homes as assistants
Ramachandran on web the examinations to be held in the coming month. It can to consultant doctors on
also have a separate section on how to handle a partic- not-so-good salaries. I am
I am a B.Tech Graduate ular exam within the supplement, so that the students also a victim of this insti-
interested in making a career get a ready-made picture. You could also think of tute. What they promise is
in sports administration and giving a calendar of important examinations that are a medical degree but as per
management. The article on 1961 Medical Council Act
held every year. The write-ups are good, but reduce
sports management in the only MBBS degree holders
their length and increase the number.
August issue had definite- are medical doctors. In 1996
ly made an impact on me. Sakshi, Bogal the Supreme Court passed
With cricket dominating the a judgment in a similar case
Indian market and the rise and stopped all graduates of
of many IPL teams, will an improvement techniques Prakash Iyer’s is a nice arti- alternative medicine from
MBA in sports management really rock. Offering you my cle. It teaches us to always using allopathic medicine
offer me a good career in the whole hearted compliment. fight for your belief and not in their practice. But these
cricket industry? Sumanth on web give up on your life. institutes are hiding these
Mathew Kurian on web Niraj on web facts from their students and
These so-called B-schools continue to charge money
In the article ‘Cracking Civil should not be considered The article on fashion is a from parents as donation at
Services Mains,’ I found as educational institutions, nice article to encourage the time of admission.
the author exaggerating the rather they are enterprises those who are discouraged Zainul Abideen on web
weight of the examination or business houses. The real-
- `like doing three PhDs at ity is that managers are not
the same time...” Please go made or created by giving
through the papers and com-
pare them with the 12th Class
them merely a degree. To
become a successful man-
ON SATISFACTION SURVEY
NCERT books - be it Pre- ager you need to have vast injury, they are overloaded
“My li fe’s ruined”
Cover Story

lims or the Mains. You will experience in the industry with work. They are not
Cover Story

find the standards matching. and must have successfully respected even by children
When students take admissions thinking they are now
starting a new life little do many of them know that there’s
only despair along the way

To be fair, we must say that faced all sorts of odds in the N now-a-days. Our colleges
by Sumita Vaid Dixit

eeta Ahuja breaks “When you come from a small city you
down just as she set- look for assurances. And my father was
tles in the sofa chair. concerned about safety.” Now when she
“I am tired.” She folds looks back there’s only bitterness in her
her hands and looks words. “They actually fooled my father with
up at the ceiling of her their glib talk.”

BA (Hon) is the level. To say business cycle. To be a suc- are run on capitation fees
rented accommodation, “I just want to be The course fee was Rs. 2 lakhs which Nee-
able to clear my exams and end the years of ta’s father paid by taking an education loan
misery.” Neeta is a final year management from Allahabad Bank. “My father’s a gov-
student in a Delhi institute. She had come ernment employee,” she adds to explain her
from Kanpur with big dreams. Bit by bit the father’s financial position. This fee amount
sweetness of her dreams turned sour. She was to be disbursed in equal amounts of Rs.
had never imagined her life would change 25,000 every quarter for two years.
in this manner when two years back she had Though disillusionment had set in within
excitedly torn open an envelope to find an six months of her admission, what caused

it is equal to three PhDs is cessful manager one doesn’t and employ lecturers with-
admission offer letter in it. her more despair was the harassment by the
Having lived in Kanpur she had little idea management over the college fees. Some
of Delhi and “I had no reason to disbelieve months back the institute told her that she
anybody,” she says. When she first saw the had not paid up her full fee and asked her
institute’s building she was disappointed. for the fee record. Since the fee install-
“It looked like a house with a library and ments were coming straight from the bank
some rooms in it.” There were doubts about she told the management that they should
the institute’s reputation but the manage- have the record.
ment assured her father that he didn’t have When her father hurriedly came from

nothing but magnifying the require any degree or diplo- out hands-on experience.
to worry about his daughter’s safety; she Kanpur to clarify the matter the institute
was now the institute’s responsibility. said the fee had gone up from Rs. 2 lakhs

role of the coaching centres. ma but just experience and How can they teach? No
“Institutes take advantage of our gullibility

360 360

Veeru on web skills to understand the limi- importance is given to


tations and the capabilities Indian children are knowl- research in core engineer-
I have been reading Prakash and work towards his one edgeable but that comes very ing/science and not much
Iyer’s articles from back- and only goal, that is, the late compared to the first institute-industry collabora-
issues. I must say these arti- consistent growth of his impression which is pathet- tion is going on. How can the
cles change the mindset we organization. ic. Our teachers are paid system be good?
have towards life. These self- Gautam Sharma on web pathetically. To add insult to Merryl Steep on web

4 careers 360 September 2009


careers NEWS CAMPUS NEWS NEW COURSES EVENTS

Delhi Technological University


IIM, Indore announces
management
programme for
into water management managers
Indian Institute of Management,
Indore announced a 12-week
intensive programme on
management, especially for
middle level managers, officers
and entrepreneurs. It would give
an overview of the latest concepts
and theories in management. The
programme would be conducted
from October 26, 2009 to
January 16, 2010.
For details of the programme visit
www.iimidr.ac.in

IIFT - Executive Post


Graduate Diploma in
International Business
Applications are invited from
working executives for admission to
EPGDIB (Executive Post Graduate
Diploma in International Business)
2009-10. The course is meant for
graduates/PG with 5 or 3 years
of work experience respectively.
Duration of the course is trimesters

W
spread over 12 months. There will
ater purification, water management and water recycling are set to be overhauled
be campus interaction of 3-6 days
by the Water Resource Management Centre set up at Delhi Technological Uni- in the beginning of each trimester.
versity (DTU). DTU vice-chancellor P B Sharma stated that the centre will offer The programme is available in 91
postgraduate and research programmes in water resource technology and management. cities through HughesNet Global
The centre will work in collaboration with United Nations Educational, Scientific and Education centres.
Cultural Organization (UNESCO) along with tie ups with department of civil engineer- For further details www.hnge.in
ing at DTU, focusing broadly on low-cost water re-cycling, re-use and water treatment
technologies, promoting awareness among the masses to conserve water, and research on
water resource management and issues related to water security. Sharma stated that the
Notifications
centre would operate in collaboration with major universities and institutes in India and Notifications
abroad, “The focus is on the impact of climate change on depletion of water resources.”
NIFT - Part-time Programmes
in Design Management and
Technology
Rural jobs website by International faculty at PT-PGPM part-time at MDI
monster.com and ITC Sharda University Tata Institute of Fundamental
Research - PhD/MSc
Monster.com and ITC Ltd will together Noida-based Sharda University claims
launch a website aimed at addressing the to have brought sixteen residential inter- MSME-Programme in Chemical
Analysis
rural job market called rozgarduniya.com. national faculty on board from Greece,
Tata Institute of Fundamental
Rural job seekers would gain access thor- UK, USA and France to teach and lead
Research - PhD/MSc
ough e-choupal, internet-enabled rural research projects. PK Gupta, Chancel-
National Productivity Council -
initiative that has been introduced by ITC. lor, Sharda University, stated, “Students
PG Certificate Programmes
Hindi and English will the languages avail- can have access to a pool of experts from
Board of Research in Nuclear
able at the moment. Other languages will across the world who will bring them new
Sciences - Dr KS Krishnan
be introduced later. Sanjay Modi, Manag- and fun ways of learning through a hybrid Research Fellowships
ing Director of monster.com hopes, “Rural system of western education.” The univer-
India has a huge untapped talent pool and sity will operate on a credit-based educa- only on
rozgarduniya.com will provide a platform tion system, with flexibility in opting from www.careers360.com
to bridge the demand and supply gap.” 30-odd subjects across disciplines.

6 careers 360 september 2009


careers NEWS CAMPUS NEWS NEW COURSES EVENTS

Warwick offers blended learning IGNOU Programme on


Sustainability Sciences

W
Admission is on for the Appreciation
arwick Business Programme on Sustainability
School is set to Science for October 2009 session.
offer a blended learning The programme is of one month
process in its Master’s in duration and will be conducted
Management programme online. The objective of the
programme is to provide theoretical
from April 2010. Already foundations and practical
offering a one-year pre- strategies.
experience Master’s Last date for submission of
degree for students want- application is 20-09-2009.
ing to learn business
before entering the job
market, the new degree ISRO Openings
would be an option for Indian Space Research Organisation
graduates who are unable invites applications for a range of
to get a job after complet- positions at Scientists/ Engineers/
ing their studies. Stu- Research fellow levels. Applications
will be received only online. For
dents with degrees from
details and application format visit
non-business disciplines www.isac.gov.in. Online registration
ranging from philoso- is open on the above wesite till
phy to physics can opt for the course. The are required. The cost of the programme 07.09.2009
programme would be available to people is a minimum of £4,500 a year, for details
around the world as no residential modules visit www.wbs.ac.uk.
Post Doctoral
Fellowship Courses
Blunder-free CV required Earn while you learn for at CMC,Vellore
TeamLease Services, India’s largest staff-
ITI students CMC invites applications for the
Post Doctoral Fellowship Courses
ing company conducted a study of ‘CV Delhi Cabinet has approved the scheme 2009 Maxillofacila surgery. Only
MDS in oral and maxillofacial
Blunders.’ More than 500 résumés were “Earn while you learn” where Industrial surgery from an Indian university
evaluated at different levels, job profiles Training Institute (ITI) students would recognized by the DCI can apply.
and industries spanning the month of July help maintain government buildings. Last date is 15-09-2009
2009. Results showed that 90% of CV’s Chief minister Sheila Dikshit is hopeful
had some kind of error such as gram- that the student involvement will pro-
matical, spelling or typo. Surabhi Mathur, vide effective and timely maintenance.
General Manager, Permanent Staffing, Under the collaboration of Delhi Knowl-
Job Alerts
TeamLease Services stated, “Candidates edge Development Foundation and Delhi Job Alerts
today are trying to make their résumés dif- Skills Mission, quality and cost effective-
Indian Air Force - Permanent/SSC
ferent and impressive, so that they stand ness will be ensured. Students from ITI officers in technical branches
out. In the process, they end up mak- Dheerpur, Arab Ki Sarai, Mayur Vihar,
Copy Editors/Proof Readers -
ing major blunders. It is often funny, but Jail Road and Pusa would participate, Archaeological Survey of India
the situation is sad.” Candidates need to undertaking civil works such as carpentry,
300 Medical and paramedical jobs
realize that CV’s are there to make a good plumbing, painting, welding, steel fabrica- in Army Medical Corps
first impression. tion and electrical works.
Indian Army - SSC Course for
Women Law Graduates

ESI Corporation to set up affordable medical colleges Combined Administrative Services


Examination - CSIR
The Indian Navy is recruiting
ESI Corporation has proposed to change the fee structure in the 10 medical colleges it is engineers
planning. Undergraduate medical students would be charged Rs. 24,000 per year. A bond
National Academy of Agricultural
of five years would have to be signed by the graduates, an exchange for the inexpensive fees Research Management - Research
offered. The entire cost would be recovered from those who leave during the bond period. Fellowship
With 130 affordable government colleges available and 136 private colleges that charge
hefty fees, many students would be able to fulfil their desire to get an MBBS degree from only on
these colleges. ESI has hospitals in all states and plans to have functional super speciality www.careers360.com
treatment available in all the colleges, making jobs and treatment accessible to many.

7 careers 360 september 2009


careers NEWS CAMPUS NEWS NEW COURSES EVENTS

Edexcel eyes education system IIT’s metro and remote


initiative
IIT Delhi has begun its diploma
T here is a growing concern, among coun-
tries, including India that the education
system is failing to develop an adequately
programme in Metro rail transport
technology and management,
sponsored by Delhi Metro Rail
skilled workforce to meet the demands of Corporation to first batch of 22
the workplace. A research done by Edexcel students. Another initiative by
IIT-D is remote classroom in four
and Pearson Education in 25 countries
engineering disciplines to students
states that there is a remarkable mismatch of Addis Ababa University in
between what is being taught in schools and Ethiopia at the postgraduation level.
colleges and what the skills businesses are It has set up two delivery rooms
looking for in new recruits. The study titled equipped with video-conferencing
‘Effective Education for Employment’ with facilities to serve as the venue.
a particular focus on India states that the
low profile of professional education in
India has led to a dearth of certified talent Custom-made courses
for Indian employers. Despite ‘promising on the upswing
initiatives like the National Skills Develop- XLRI Jamshedpur is the latest
ment Mission (NSDM), challenges shape to join the bandwagon. It has
up in the sheer magnitude of task,’ high- launched a programme tailor-made
to serve the needs expressed by
lights the report. Says Claire Stuart, Inter- Accenture India. A new course
national Marketing Manager, Edexcel, was started in human capital
“There is a complete disconnect between management, a 15-month
education and business.” The report also certificate course catering to the
underlines other issues that need redressal ones who just have academic capabilities,” company’s needs. Bhavan’s Centre
for Inter-Disciplinary Studies in
like lack of soft-skills, creativity to supple- says Stuart. “The right attitude, leader-
Mumbai, offers programmes run by
ment cognitive skills and development of ship ability, team work and creativity are companies such as ICICI Prudential
adaptive abilities. “Employers are now other key areas that employers look at,” Life Insurance Co. Ltd and Tata
looking for rounded individuals and not she added. Capital Ltd. Academic tie-ups are
now experiencing an upward trend.

GMAT test takers are on the ITI’s role in skill International Medical
upswing outside US development Center at IIT
GMAC, originator of the GMAT test in One of the areas where our economy needs IIT Kharagpur has signed an initial
agreement with the University
their recent research have indicated a rise a substantial level of catching up is the of California, San Diego Health
in popularity of the test in students residing skills development turf. Expressing her Sciences to develop an International
outside the US. Dave Wilson, president of concern on the paucity of Industrial Train- Medical Center (IMC). The plan
GMAC stated that China, Germany, Swit- ing Institutes (ITI’s), Planning Commis- includes a medical center, a 300-
zerland and the UK have seen the highest sion secretary Sudha Pillai said, there are bed facility and also a research and
growth. India on the other hand found a 3,600 blocks in the country where there development centre for training
health care providers. Students
28% drop while South Korea dropped by are no government institutes, funding, or a would be able to earn Bachelor’s,
30%. Wilson believes currency fluctuation mechanism to provide industrial training. Master’s, doctorates and post-
is the main reason behind the drop. For “ We have to achieve the target of provid- doctorate degrees from IMC.
more details refer to www.gmac.com. ing industrial training to over 50 crore
people by 2022,” Pillai said. She invited WatchoutFor !
suggestions and feedback from industry
to improve the Skill Development Policy. Research Fellowships in USA
Harish Rawat, Minister of State for Labour The East-West Center Washington is
offering South Asia Fellowship Program
and Employment invited the private sector
Fall 2010. Scholars & analysts willing to
to participate in the government’s initia- undertake policy-relevant research and
tive. “Of the 1,500 ITI’s and 500,000 skill writing in any one: International relations
development centres envisaged by the gov- in South Asia; Political change in South
Asia or US-South Asia relations are
ernment, the XIth plan has initiated action encouraged to apply. The monthly sti-
to set up 1,500 ITI’s and 5,000 such skill pend ranges from US$2,500 to $4,500.
development centres under public-private Visit http://www.eastwestcenter.org
partnership model.” Apply before 15-Oct-09

8 careers 360 september 2009


careers NEWS CAMPUS NEWS NEW COURSES EVENTS

Soft skills training from Akademia Wanted: Passionate


Contributors

T he skill sets that recruiters seek include:


communication skills, confidence, cor-
porate awareness, leadership training and
Careers360 is on a mission — to inform
and empower — which can only succeed if
personal grooming among others, and it is a collective endeavour. Now, we need
many graduates lack them. Elements Aka- people across India to join us.
demia which started in November, 2007, You may be an academic, student or a
professional. You could be a CEO, a man-
seeks to address these skills gap. Set up by ager or an executive. But, all you need to
IIM alumni, the institute is tying up with have is a flair for writing concisely, have a
visionary academic institutions to impart nose for data and numbers, be obsessed
with getting facts right, and above all,
training to MBA students. Says the CEO, have an abiding commitment to the youth
“We are primarily focusing on students of the country.
from tier II cities.” The institute has tied up What do we expect you to do?
with colleges in Bhopal, Chandigarh and is As a contributor, you would be the
expanding operations in Delhi-NCR. The primary contact for the magazine in your
geography. We will require you to occa-
six-month course which costs Rs. 15,000 sionally do full stories for us, assist our
has been designed and developed in con- editorial team in gathering information,
sultation with various industry experts like and be engaged with the idea to enable
the delivery of a better product.
Genpact, Accenture and HDFC Standard
Life. This is in a bid to ensure that the can- COMPENSATION
didates become employable. In addition to the sense of satisfaction
you will gain, we will compensate you
adequately for your efforts.
Write to: editor@pathfinder360.co.in
Incorporating financial Wall Street Journal with or call us at 011-46142503.

crisis into education Indian connection


Business schools have incorporated les- WSJIDEBATE, a forum to discuss mul-
sons learnt from the financial meltdown tiple topics will be led by a panel of stu-
into their programmes. Financial model- dents from Indian universities and col- FOR REGULAR UPDATES ON
ling is seen as the hot topic. Greg Hall- leges selected by none other than The Wall
man, senior lecturer at the University of Street Journal. The platform would allow
Texas aptly stated, “What’s missing is the chosen students to express their views and New course announcements,
thought process - what if I’m wrong?” Prof. facilitate comments and debate from their university/institute news,
Gabriel at UCLA uses real-world examples peers. Every week, the panel would select conferences,
to help develop students’ understanding and publish four items on a specific theme
summer schools,
of theories and testing them. Villanova triggered by a story that has appeared on
University’s School of Business is offering www. india.wsj.com. You can participate job announcements
‘Understanding the Global marketplace in by registering and adding your comments
a Post-Bailout Economy.’ Students need to the articles through the comment tabs. Log on to our website
to check out similar new courses that are Hopefully, this will encourage Indians
being offered, mostly in the USA to under- from all over the country to voice their own www.careers360.com
stand adapt to post meltdown world. debates and opinions.

Scholarships on offer from Deakin for specific courses


Australia’s Deakin University has come up with scholarships for specific courses. Any gradu- Campus newsletter: If your school,
ate who opts for an MBA (International) would be eligible to apply for the scholarship offering college, institute has one, send us a
5,000 Australian dollars (AUD) per annum. By choosing this course you would be able to copy. We will feature the best pieces
specialize in HRM, Marketing, Finance, International Business, Information Manage-
ment, Retail Management, Research, Business Law and Insurance. You can apply as a fresh If there is an event, seminar or
graduate with no work experience to secure admission. Other courses to avail of the schol- conference at your institute, mail us
arship includes Engineering, Biotechnology, Film and Video, which will give you a chance at: news@pathfinder360.co.in
to AUD 3000 per annum in scholarships. By opting for a Master’s by research you are
eligible for a scholarship worth AUD 100,000, with no application fee for candidates from Mail your letters to us at:
India. You can email to di-india@deakin.edu.au for further details. editor@pathfinder360.co.in

10 careers 360 september 2009


Advisory managing at your workplace

Multitask and
by Urmila Rao

F
or corporate employees, multi-
tasking bears a different mean-
ing today than it did histori-

save your job


cally. Primarily, the sheen is off
the label. Multitasking tag no longer
means that a cherry-picked employee
is assigned multiple tasks at his level or
above it, with the subtext: he is one of the
brightest staff in the organisation. The
global meltdown has stripped the cachet Ability to take on work beyond what is built into your
attached with the multitasking label.
“It is now two notches down from its job remit is the best way to survive recessionary times
perceived stand,” says Sunil Kalra, a
leading HR consultant. A post-slowdown
multi-tasker neither enjoys a greater role
responsibility, nor an attached author-
ity, or an envious pay packet. “Basically,
a manager now has to do work which he
did as a fresher,” sums up Kalra.
So, it is a small wonder that Jeet Singh,*
brand manager of a leading PR firm, has
to go on sales call, prepare quotations,
service the clients and collect outstand-
ing payments. “With my team size now
cut down to 4 from earlier 9, I have to
step out for the field work, which I have
not done in the last 5 years,” says the
32-year-old.
Smita,* a corporate manager with an
excellent track record of 11 years in a
leading global HR consultancy firm, quit
her job two months ago when she was
asked to take up sales and marketing
functions as additional responsibility.
Not keen, she tried to reason it out with
her employer and was met with “take-it
or leave-it” shrug. “Handling additional
responsibility is one of the most common
changes that people have been compelled
to make due to the recession,” states a
survey conducted in March this year by
TeamLease, a Banglaore-based staffing
company.
The survey titled ‘Changing Expec-
tations at Workplace’ in the wake of
the current slowdown revealed that 43
percent respondents have had to change
their role or department to keep their
employment safe, while a smaller 24
percent had to change their sector.
If you are faced with a situation which
requires multitasking what do you do?

SAVE YOUR JOB


●● Volunteer: “There are two ways to
look at the situation, either brush off or
Illustration: Gouri Nanda

12 careers 360 September 2009


volunteer to be an integral part of the His adaptability is cushioning his job. ●● Help generating revenues : Rev-
organisation and be a survivor,” sug- “I wasn’t aware that I will be asked to enue is what companies are interested in
gests Kalra. One of the key findings of this mundane stuff but my interest in tight financial situations, explains Kalra.
the survey was that around 80 percent writing actually saved me,” said Seth, “Suppose you are a banking executive,
employees believed in ‘survival of the conceding that he made the mistake of you can commit dedicating 30 hours a
fittest’ and felt that improving skill sets switching jobs at a time when the job month to meet 3 new clients to generate
was the best thing to do in the current market is at its worst. revenues for the company,” he says. It is
scenario. all about adapting and assuming a new
In shaky times, cross-function expo- ●● Smile, take up extra responsibility: role responsibility. From a teller, you
sure becomes the differentiating edge. An organisation wants the assurance that can turn to sales and marketing execu-
Companies will be all too willing to it has loyal employees who will stand by tive for your bank. This would mean
shed staff who are confined rigidly to it through thick and thin. So if you have adjusting your work- timings, may be
their work-roles and are unwilling to been assigned extra work, do it without arriving little early and putting in extra
move to other functional areas. Usu- grouse. In situations where you see that 1-2 hours.
ally, in stressed situations, duties are your extra labour will not be rewarded
clubbed. For instance, administrative monetarily, then create a situation where ●● Add one competency each year:
duties tend to get aligned with HR or the company is forced to recog ise your Irrespective of the mood and whims of
Finance role. efforts. For instance, if you have been the job market, an employee should,
given the extra work of designing a bro- even in boom times, add one new com-
●● Don’t test waters now: Despite the chure, then ask for a separate desk or a petency every year and work on the pro-
reverse tide, Samir Seth* left his cushy space where you can execute the design ficiency levels in an existing competency.
job of six years to join an international work. At the allocated time, move to the If an employee has nothing extra to add
advertising agency on a 100 percent sal- new workstation to conclude the work. in his résumé even after a year, it’s a sign
ary hike. Little did he know, that he will “This way an employee can not only that complacence is creeping in and the
be a one-man army department. A mar- emphasise the additional responsi- employee is risking falling out of favour
keting executive, he has to fulfil other bility, but can also ensure that his com- from the employment market.
responsibilities like drafting an internal mitment is seen,” says Kalra. ‘Ensure So, just take a few progressive steps to
communiqué, making official speeches visibility in the organisation’, advise keep ahead of boom and bust times.
for the CEO and preparing news letters. HR experts. *names have been changed.

careers 360 is looking for expert trainers


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We are looking to recruit expert trainers to advise students in the following areas of specialization:

FOREIGN STUDIES: GMAT/GRE/SAT etc.

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About you What do we look for?


You should either be trainer who has put in many years of training In addition to understanding the examination in depth, you should be
or a candidate, who has successfully cleared the examination and would able to write and explain concepts clearly, have the ability to provide
like to advise future aspirants. actionable and correct advice to students and above all a passion
You must have built up access to leading professors who teach and commitment to guide the youth.
in the domain and have a clear and in depth expertise in the We would like to build a core team of full-time experts ONLY. Candidates
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Compensation
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Postal address: ab 12, 2nd floor, Safdurjung Enclave, New Delhi-110029

13 careers 360 September 2009


Talk Point motivation

Acres of diamonds - right beneath your feet!

H
ave you heard of ‘Acres of Dia- another, and then some more. Diamonds all!
monds’? It was the title of a talk Yes, there were acres of diamonds in the plot
delivered by Russell Conwell. The of land which the farmer had sold and gone
inspirational talk became so popular away from, in his search for diamonds.
that Conwell ended up delivering it over 6000 It’s an old story, but the lessons are as valid
times. At the heart of the talk is a little story today.
that’s as relevant today as it was a hundred The goals we are looking for, the wealth
years ago. we are lusting after, they are all there, right
The story goes that many years ago there beneath our feet. It’s up to us to find them.
lived a farmer. He was a wealthy and con- We are all blessed with unique gifts and tal-
tented man, who would often play host to vis- ents. Some can sing, some are compassionate,
iting traders and explorers. And it was while some of us can build bridges and some can
Prakash Iyer
talking to one of them one fateful evening make the tastiest snacks. Yet, in our quest for
CEO-Cards, Future Group,
and executive coach that he learnt about their expeditions. They success and happiness, we all end up looking
were there in search of diamonds. Diamonds for skills we lack, or chase supposedly hot
that would make them rich, and make their careers, disregarding our talents. And so we
dreams come true. He was told of how if he all enrol for a computer class, or look for an
had a diamond the size of his thumb, he could MBA degree, completely ignoring our real
buy up the whole country. talents and interests. As someone once said,
The farmer couldn’t sleep that night. He kept the Lord made each of us with great care and
thinking of the diamonds, and how wealthy thought. Let’s not waste time trying to put in
they could make him. Sensing an opportunity, what He left out. Let’s just try and bring out
the farmer too decided to go out and join the all that He left in!
hunt for diamonds. He sold his farm, and set Why do we fail to recognize the diamonds in
out on his search. He went far and wide but, our own backyard? That’s probably because
unfortunately, even after spending six months diamonds usually appear in their rough, uncut
- and a lot of money - the farmer couldn’t find form. And polishing those uncut stones is
any diamond. He died soon after, broke and hard work. Rather than work on polishing
heartbroken. those diamonds and honing those precious
Meanwhile, back on the land the farmer had God-given talents, we join the bandwagon
sold, the new owner was watering the plants that moves from job to job, career to career. In
in his garden, when he suddenly saw some- search of those acres of diamonds.
Being happy and knowing your thing glistening. He picked up the stone - and Theo Roosevelt was right when he urged us
strengths is the mantra of success then as he put his hand in the sand, he found to “do what you can, with what you have, right
where you are.” That’s terrific advice.
There’s one little nugget in the story I just
love. Notice how the farmer is a wealthy and
contented man – until he hears about the
diamonds. He can’t sleep the night he hears
about them. Imagine! We all let our lives and
our joy be disturbed by a chance remark about
an illusory pot of gold that someone else is
chasing.
Learning to be happy with what you have can
make you wealthier than you’d ever imagine.
So what are your acres of diamonds? What
are your unique strengths? What can you get
to work on today, right where you are, that
could bring you happiness and prosperity?
Whatever it is, remember the secret to your
success lies inside you.
Your acres of diamonds are right beneath
your feet. Just look!

14 careers 360 September 2009


lim
Hu d er
ite off
rr per
y! io
d
is calling all Institutions to register and get a 1 year subscription

absolutely FREE!

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CEO Speak chanda kochhar

Meteoric rise
Q: Can you recount any defining
moments in your career?
A: One such would be when I was
assigned the responsibility setting up
and running the retail business in 2000.

of a banker
This entire retail thrust was new not
only for me but for the ICICI group and
even the country as a whole. And a few
years down the line the retail business
became the major contributor to the
growth of the bank’s balance sheet. I
believe that through my retail banking
For Chanda Kochhar, CEO and man- Q: What factors brought about this experience, I also learnt the importance
aging director of ICICI Bank, 2009 is a meteoric rise in your career? of identifying customer needs and con-
landmark year. She completed 25 years A: During my initial years in the bank, stantly striving to add value to our rela-
at the bank, becoming the first woman I was into pure project appraisal and tionship with them..
to head it. Forbes recently named her project finance. This was a good learning
as one of the top twenty most power- experience as it gave me great insight Q: Did the bank cut back on work
ful women in the world.“I was inclined into business risk analysis. Persistent force or salaries during recession? Is
towards finance and banking became the effort, a long innings across various there a revival in the sector now?
first preferred option,” she says adding divisions of the bank, strategic agility A: Even during recession, we did not cut
that the biggest support factor was her and emotional balance helped me rede- back on employees. Like many compa-
family’s belief that children must pursue fine and manage change effectively at nies, we too focused on productivity. For
the best education In a telecon with Vat- the bank at various stages. What also example, while we set up 475 branches
sala Kamat, she highlights a few defin- worked well for me was that through this last year, we did not add to the number of
ing moments in her career trajectory period, ICICI itself grew, diversified and employees; hence improved productiv-
and spells out ICICI’s work culture and evolved into a banking giant, which gave ity. We do not have a philosophy of cut-
employee philosophy. me a rich experience.” ting back salaries, but the performance-

16 careers 360 September 2009


Soumik Kar/Outlook Group

Q: ICICI recruits employees from Q: What is the work culture you wish
Tier I to Tier III institutions. How to instil in your organisation? How do
different are their perspective? you ensure this given the high attri-
A: Well, a sound management degree tion rates in the industry?
certainly widens the horizons of a per- A: At ICICI, we set the broad vision
son. Some institutes take the best can- and employ young people to carry on
didates at the graduate level. So, when the vision forward. We believe that a
we recruit from reputed educational growth oriented organisation throws up
institutions, we believe that one round tremendous opportunities for employ-
of filtering has already taken place. ees. It is up to the employees to see how
However, just an MBA is not a pass- they could learn from the environment
port to success on the career front. How around and take on larger roles and
he performs in a job depends on the responsibilities. Empowerment comes
person’s capabilities and willingness to with both responsibility and account-
learn skill sets associated with the job. ability. We are not averse to employees
At ICICI, we have a one-year pro- moving across job functions, for which
gramme where we train and orient again there are procedures to be fol-
recruits on suitable skills for the bank- lowed. This flexibility helps maintain the
ing industry. We have also tied up with drive and energy levels in employees.
institutes like NIIT to train and prepare ICICI has over many years been
students for the entry stage jobs in the successful in not losing the people we
banking sector. want to retain. Employees also know
where they stand in terms of profes-
sional achievements and efficiency on a
monthly basis, and are not taken by sur-
prise at the end of the year. Apart from
The youth of today this we have made huge investment in
attrition proofing our organisation. thro
should learn to stick
Q: What are the advantages in Young
linked variable pay system and bonus it out in one area India from a banking employment
help us manage salary levels Across the at least for a perspective? Where could they
industries, while the rate of creation of improve?
new employment has reduced, there is reasonable period A: The customer of the next 20 years
no concern on people losing jobs now.
I am seeing signs of economic recovery
of time which will will be a product of social thinking and
preference of the youth of today. Thus
on a quarter to quarter basis. I think we help them build today’s young employee has a distinctive
have peaked in terms of the pains we had advantage of being able to understand
and challenges we faced. personal skill and and service the needs of the emerging
capability customers. They will play an important
Q: What skills do an effective banking part in shaping ICICI Bank’s thinking,
professional need? At ICICI, what is business model and processes. Their
critical for employee reward? Q: One common perception is that innate comfort with technological
A: The basic knowledge of banking is ICICI has aggressive growth strate- changes will also help them and through
very important. However, a banking gies. Do you look for this attribute in them the Bank to adapt and deliver
professional must acquire the soft skills your employees? appropriate products and services.
needed to deal with customers while A: We are a growth organisation. But we The youth of today should learn to
keeping in mind the interest of the bank. are not aggressive. Our growth strate- stick it out in one area at least for a rea-
In other words, an efficient banker must gies are formulated in the context of our sonable period of time which will help
be sensitive to customer needs but must environment . Our recruitment param- them build personal skill and capability
have sound risk assessment skills. In eters are uniform at the entry level. to make a difference. They should learn
banking, you must be able to assess risks, Thereafter we conduct an aptitude test to be able to under play individualism
and take appropriate decisions. of the employees mainly to judge what and collaborate more with colleagues.
At ICICI Bank consistent performance job would suit his profile. The differ- Lastly they should develop the ability to
is the ticket to come into the consider- ence in aptitude would be more in terms focus and concentrate on select areas for
ation set. Thereafter it is the leadership of the candidate’s risk management or sufficient time without losing attention
ability to identify the customer needs marketing or administrative skills rather and concentration the way they browse
and shape delivery systems. than an aggressive personality. the channels or the net.

17 careers 360 September 2009


Career Review Animation and Digital Technology

ANIMATION : scope un

Indian animation industry has grown exponentially over the years, offering a variety
of highly-paid job openings, a field where demand far outstrips supply.

by Yunus Bukhari graphics, animation, audio and video to was shown as a film in the theaters. In
create virtual magic. Animation is only the early twenties, traditional animation

E
very one knows Mickey Mouse, one component of multimedia. techniques were developed and more
Donald Duck, Tom and Jerry sophisticated cartoons were produced.
and Stuart Little - some of the Historical overview And it was during this time that Warner
animated characters that always The art of animation can be traced to Bros and Walt Disney studios came to
entertain us. Do you know how these pictures on rock surfaces. It was formal- exist. Computer animation, started dur-
characters were born and how the art ly demonstrated in 1828 by a French- ing seventies and eighties, had a greater
of drawing makes such wonders pos- man, Paul Roget. The first animated film impact and with the passage of time,
sible? The answer is ‘Animation’ - one of ‘Humorous Phases of Funny Faces’ by more and more advanced techniques
the fastest growing and most in-demand J. Stuart Blackton was made in 1906 by were developed.
industries in the world. Animation and drawing comical faces on a blackboard, Animation, which derived its name
Visual Effects are among the major hunt- photographing them, and then erasing from the Latin word ‘anima’ meaning
ed jobs of the 21st century. Multimedia, it to draw another stage of the facial soul, can be defined as the art of breath-
as the name suggests, is an enormous expression. In 1914, the first cartoon ing life to a character or object. A blend
field that uses more than one medium of named ‘Gertie, the Dinosaur’ by Winsor of entertainment industry and technol-
communication. It merges text, images, McCay, comprising 10,000 drawings, ogy, it is concerned with design, drawing,

18 careers 360 September 2009


Q&A A trainer’’s perspective

limited
In an email interview with Urmila Rao, Ninad
Karpe, CEO &MD, APTECH discuses the current
and future secnarioes with respect to training
and employment in animation sector
Q: Does the education and training the industry is also
imparted in our animation colleges tying up with insti-
match up to the global require- tutions to develop
ment? and impart indus-
A: The last few years have seen the try-specific course content.
industry evolve and mature to deliver
high international standard projects. Q: What are the attributes and
These high quality projects are execut- skills required to be a performer in
ed by Indian animators, most of them the sector?
trained in India. Global experience of A: In order to be successful as an ani-
a decade in imparting quality educa- mator, one should possess skills like
tion has helped us also in imparting creative and innovative thinking, focus
industry-relevant quality training. and discipline, motivation and versa-
tility. Meticulous observation skills
Q: Animation institutes are tying can definitely give one an edge over
up with universities. How does the the others. Skills required in anima-
trend help the students? tion fall under two categories, tech-
A: Tie-ups with universities to offer nical and soft skills. Drawing, design
degree courses in Animation and Mul- layout, techniques and training on rel-
timedia make it a power-packed com- evant softwares, creating moods and
bination enhancing the employability putting feeling in characters are skills
of the students manifold. It opens up that can be acquired through a formal
a world of opportunities for them in animation training programme from
this sphere. an institute of repute. But some of the
skills can be imbibed only from careful
Q: A lot of animation institutes have observation.
opened up in the recent past. How
should a student identify which Q: What is the scope of growth for
ones provide quality education? ambitious professionals?How far is
A: Reputation and experience are the the sector export-dependent?
two most critical factors. Students A: Animation is a career which finds
layout and production of graphically rich should pick up an institute that has favour despite the slowdown. The ani-
and attractive multimedia clips. In other high quality trainers with in depth mation industry has seen tremendous
words animation is making of movies, knowledge, industry-relevant course growth and is now becoming main-
games or cartoons by moving the draw- curriculum and good infrastructure. stream in film entertainment and tele-
ings or models of animals or people Students should also verify on the vision. India is increasingly presenting
with the help of computers or other placement and internship opportuni- itself as a favourable destination for
electronic means. Time and space play ties provided by the institute. the foreign animation industry, par-
a critical role in animation. ticularly in post-production and 3-D
Let’s look at the art of making an ani- Q: What are your thoughts on the content development. Many enter-
mation. Besides the most commonly course content being taught to the tainment giants, such as Walt Disney,
used animations, i.e. two-dimensional students? Is it aligned to the indus- Sony Pictures and Turner Entertain-
(2D) and three-dimensional (3D), there try requirement? ment, which make and develop tele-
is also puppet animation, clay anima- A: Course content should be custom- vision commercials and computer
tion, sand animation, etc. Both 2D and ized to provide hands-on experience. games, are off-shoring animation con-
3D animation can be created digitally. It should be designed in a manner that tent to India. This has resulted in
involves a lot of interaction with the substantial increase in the number of
2D animation industry by way of organizing field professionals enrolling for animation
Also known as classical animation, trips, events, seminars, talks and pre- courses (compound annual growth
2 dimensional animations deal more sentations. rate at 18.2 per cent). In sum, the sec-
with drawing and framing and is the Indian firms are looking at innovative tor presents a huge job opportunity
base of 3D animation. 2D animators ideas for shoring up their workforce. for the young and talented students of
work mostly on paper, creating frames Apart from calling in industry experts, this country.

19 careers 360 September 2009


In depth Animation and Digital Technology

All that goes into the making


S
o how do you become an visual communication -- including design, Secret about software
animator or a visual effect artist? composition, texture, colour theory — is Does it make sense that any prospective
First of all, you need a solid foundation also important for this profession. animator should concentrate on learning
in drawing — undoubtedly, the most And don’t forget science! Creating the latest animation software packages?
important element of an animator’s believable animation requires that you Well... not really. The truth is that, while
education. All the computer skills in the understand the properties and effects computers have become an increasingly
world can’t mask a bad artist. So make sure of gravity, momentum, inertia, friction, large part of animation education, they’re no
that you find a programme where you’ll fluid dynamics, and so on. Knowledge of substitute for the fundamentals — learning
spend the long, necessary hours honing mechanical engineering principles and the nuances of drawing, shading, lighting,
your craft. Ideally, go for a programme that a thorough understanding of physics and storytelling. While you should know
offers a combination of life drawing, layout and mathematics are absolutely enough about computer graphics to
animation,and fundamental drawing studies. necessary. For example, the know how they work in general,
In addition to drawing skills, you’ll need more you understand You you should avoid learning
a programme that covers the requisite about mechanical will have to software packages, for
animation skills like storytelling, layout, linkage, sliding and the sake of learning it.
character design, direction, design, editing, rotational joints, put in long hours of Today’s packages will
acting and visual communication. power transmission, disciplined hard work, be rendered obsolete
Animation skills should include not only and so forth, the as quickly as you
a knowledge of fundamentals (weight, more realistic your and most importantly- learn them, and many
movements, timing, reversals, motivational machines will be. have a genuine love studios use proprie
forces and thinking time, etc.), but also The same holds true tary software that you
in-betweening, clean-up and visual effects for the anatomy and for animation can’t learn in school
(wind, rain, shadows, water, explosions, kinesiology of humans anyway. So just get your
etc.) as well. A general background in and animals. basics right.

to define a sequence that are then objects created using computers and a passion for animation can
moved at varying speeds to create the or any other digital media. 3D ani- enter this field. For a better job
illusion of motion. The process involves mators deal with modelling, ren- prospect, one should have a degree
creating large number of drawings, and dering, texturing and lighting. The or diploma in animation.
scanning them onto the computer and texture, lighting and colour of the Degree and diploma courses in
importing them into the software that 3D objects are modified using soft- animation are now abundant, apart
helps in setting the timing and layers for ware programmes and virtual cam- from online services. Minimum qual-
the scanned sequence of images. Toonz eras are used to focus, resize, zoom and ification for a degree and diploma course
Harlequin, Adobe Flash, CelAction, illuminate the figures. Digital anima- in animation is plus two or equivalent.
Anime Studio, Toon Boom Animation, tion has the power to create effects not Any graduate, preferably arts graduate
Animaker are some of the softwares possible with classical animation. Film, could apply for postgraduation in ani-
used for creating 2D animation charac- advertising, video and gaming are the mation. But some institutions such as
ters. 2D images look shallow, while 3D fast growing fields for 3D animation. Industrial Design Center, Indian Insti-
images have depth, making them look This technique makes extensive use of tute of Technology and Indian Institute
more real. animation software programmes like of Design follow eligibility criterion that
3ds Max (Autodesk), Softimage|XSI, only a graduate of architecture, technol-
Computer-generated imagery Houdini and MAYA (Autodesk) etc. It ogy and engineering, fine arts can apply
3D animations, are a series of images/ also finds use in the other areas like web for the PG course in these institutes.
graphics to create websites. Besides these graduate and postgradu-
ate courses, there are several profes-
How to become an animator sional courses that focus on various
Training is the most important factor in styles and techniques. These courses,
moulding a skilled professional in anima- i.e. courses in Traditional animation,
tion. To become an animator, one doesn’t Stop-motion animation, Rotscoping,
require any specific academic qualifica- Computer generated 3D and 2D anima-
tion. Those with a basic sketching skill tion Clay-mation, Photoshop, Human

20 careers 360 September 2009


of a good animator l
l
Legal / Insurance
Personal
l Computer Aided Design and
Engineering
Focusing on film, multimedia Applications of animation l Corporate communications
If you intend to pursue a job animating for Stereoscopic 3D animation is an emerging
television or film, then you should probably stream in animation, where optical illu- Important steps to remember before you
look for a programme that matches that sion is used for raising image and colour embark on the career
interest and provides the background the quality to higher levels. Recent films – Ice Step 1: Study the visual arts. All artists need
potential employers are looking for. Check age, Monster’s Inc etc. are good examples. training and even in the digital world they
for programmes that focus on traditional Medical animation is also emerging as use many of the same terms such as light,
skills like drawing, painting, and sculpture, a popular stream with several potential shadow, volume and depth.
as well as “film knowledge” such as applications. Gaming is another major area Step 2: Get your education. In any craft,
cinematography and composition. Find of animation industry and an emerging education is essential and in the VFX field,
out how the school will help you build an application in mobile industry. going to school will give you the necessary
effective portfolio of your work: not just The major application areas of computer tools to become competent in your field.
a collection of assignments, but a well- animations are: Step 3: Intern at Animation/VFX studio.
developed presentation of your unique l Advertising An excellent way to gain entrée into
point of view, and your technical skills. You l TV Broadcasting the professional world. Like any other
should also check out how well-integrated l Film / TV programmes internship, they are unpaid opportunities to
the school’s theatre and film departments l Virtual reality learn from the professionals while you gain
are with their 2D and 3D art departments. l Games skills in the academic arena.
Likewise, if you want to focus on producing l Architecture Step 4: Network. In any field you want to
multimedia animation, you should find a l Web become acquainted with those who aspire
programme that covers the constraints and l Education to do the same thing as yourself Surround
peculiarities of producing animation for l Scientific applications yourself with like-minded people. If you
the web, CD-ROM, and various other media, l Space explorations want to be a master, be prepared to be a
including online publishing. l Medical imaging successful servant first!

anatomy, Drawing etc. help one to of programming languages (C++, Java) industry etc. An Animated feature film,
specialize in a particular area. One will be an added benefit. It is advanta- which offers considerable employment
should also have a basic knowledge in geous to understand photography, light- prospects, is a combined talented effort
handling a computer. ing and movement for those planning to of a wide variety of artists. A typical
work in computer animation. They must animation film requires around 500 ani-
Creativity is the key be able to visualise how an object will mators. Some of the jobs offered in the
An animator should have an artistic look in three dimensions and have the industry are:
bent with a lot of passion and imagina- know-how to make an animated object ●● Content developers
tive skills. Creativity is the most wanted look real. ●● Modellers - They make the models
quality as animation starts with develop- for animation. Must have a solid under-
ing an idea to a story. The art of sketch- Job prospects and options standing of anatomy, form and volume.
ing or drawing is another basic skill one A strong work portfolio is an essential ●● Story board artists - Those with
should possess. Patience, discipline and part of landing a job in computer anima- strong drawing skills, who can visual-
dedication to work are vital as this field tion. Numerous job opportunities are ize a sequence of events from frame to
involves a lot of hard work and long hours available in India and abroad. It opens frame.
of thorough planning. He/she should the door to major film
have a sound understanding of anatomy industries such as
of humans, animals or birds and body Hollywood, the
movements and lighting effects. Good world of visual
communication skill is also needed as effects and imagery.
most of the time it involves teamwork. It is a booming indus-
An animator should have a good sense try with wide job open-
of colour, proportion, size, design, visu- ings and one can work on
alizations, knowledge of background art full length animation mov-
and layout. They must have expertise in ies or any other related field
computer design software. Knowledge like television, advertising

21 careers 360 September 2009


Career
In depthReview
Animation
Animation
and Digital
andTechnology
Digital Technology

Choosing the right institute


Select Schools offering animation education
Top Indian schools NID Ahmedabad Animation Film Design
l Arena IDC, IIT Bombay Mumbai Animation and
l Frameboxx Game Design
l Maya Academy of Advanced Cinematics
Arena Animation 80+ centres Animation, Visual
l Manipal University all over India Effects, Gaming, etc
The institute where you study should be the industry leader, which Whistling Woods Institute Mumbai 2D, 3D
intends to train thousands of professionals like you on the latest
Srishti Bangalore Animation and
service technologies and production techniques. In addition to Game Design
offering production and post-production, courses should be taught
DSK Institute of Design Pune Animation and
with entirely digital equipment. Training institutes must provide Game Design
workshops designed specifically to put you on the right track in your
Graphiti Mumbai 3D
transition to digital.
ICAAT 4 centers 2 D, 3D
Toonz Animation Aacademy Thiruvananthapuram 2D, 3D
World’s best animation schools
Toonz Webel Aacademy Kolkata 2D, 3D
Nanyung Technological Univeristy Singapore www.ntu.edu.sg
ICAT Chennai 2D, 3D, Visual Effects,
Sheridan Institute Canada www.sheridaninstitute.ca Game Design
California Institute of Art USA www.calarts.edu ANTS Bangalore 2D, 3D

School of Visual Arts USA www.schoolofvisualarts.edu ZICA Mumbai 2D, 3D

Rhode Island School of Design USA www.risd.edu Race Hyderabad 2D, 3D, Editing
AAAT Kolkata 2D, 3D
Royal College of Art UK www.rca.ac.uk
Toonskool 3 centers 2D, 3D
ENSAD France www.ensad.fr/accueil.htm
Animaster Bangalore, Chennai, 2D, 3D, Web Animation
Camera Obscura School of Art Isreal www.camera.org.il Delhi
Source: desgininindia.net

●● Character animators - They bring ●● Visual effects artists - They integrate ●● Digital ink and paint artists - They
characters to life and generally have live-action footage with computer-gen- give colours to each frame.
knowledge of traditional animation, erated imagery or other elements. ●● Compositors - They bring together
stop-motion animation as well as clay- ●● Audio and video specialists - Design- all the different characters and back-
mation ing the sound for animation and also grounds into a single frame.
●● Background artists - They specialise editing the visuals with softwares such ●● Editors - They edit the visuals with
in painting the background of the char- as Avid and Final Cut Pro. softwares like Avid and Final Cut Pro.
acters and setting the background for ●● Visualisers – Visualise the script and ●● Key frame animators - Draw pictures
the project. create basic designs for the project. of a movement’s beginning and end.
●● Layout artists - They decide the light- ●● Texture artists - Apply surface to the ●● Rendering artists - They take all the
ing and camera angles and sketch the 3D character, object or environment. data in a scene such as models, textures,
background design for the animation. ●● Rigging artists - They take the mod- animation, lighting, etc and output the
●● 2D animators - They are involved in elled, textured 3D character or object correct combination in the form of indi-
the creation of a high volume of separate and set it up with a skeletal system or vidual frames of animation.
drawings that define a sequence. joints (if required). Without this step, ●● 3D animators - They take the sculpt-
●● In-between animators - They have to the 3D model would not be able to ani- ed, textured and rigged 3D model and
learn all the basics of animation and are mate, talk or move fluidly and correctly. breathe life into it. This is done by put-
at the beginning position in the career. ●● Clean-up artists - They check the ting in order the key frames so that they
●● Scanner operators - They scan the accuracy and consistency of the designs appear to be in motion.
clean up artists’ drawings. and drawings. A good clean up artist ●● Image Editors - They assemble visu-
●● Compositing artists - Layering indi- should have excellent draftsman skill al and audio components of a film into a
vidual frames of animation on top of with the knowledge of density, width, coherent and effective whole.
one another to create final images. volume and mass. ●● Compositors - They combine visual
These images are then strung together ●● Lighting artists - They create vari- elements from separate sources into
to create complete shots or mini ani- ations of shade, colour intensity and single images, often to create an illusion.
mated movies. shadows. It involves the replacement of selected

22 careers 360 September 2009


Cracking bank Probationary Officers Exam

Kick starting a
bankable career
Banking offers excellent upward mobility. Most of the
CMDs began as POs and climbed up the career ladder

by Ulhas Vairagkar Eligibility for bank PO


For PO exam, a graduate with pre-

B
anking sector in India has been scribed marks and in the age group of
one of the preferred destina- 21 to 30 years is eligible. The banks nor-
tions for employment. A career mally prescribe 55% or 60% marks in
in banking assures well paid, the graduation for PO. Some banks pre-
secure and satisfying career prospects. scribe different set of marks for science
Unlike the banks in USA and some and arts or commerce graduates. Every
other developed countries, Indian banks bank provides a relaxation in case of SC/
have proved to be rock-solid and have ST and other reserved category candi-
remained virtually unaffected by the dates in age and educational qualifica-
global meltdown in banking industry. tions. Normally, a relaxation of 5 years
Banks have now diversified their activi- in age-limit and 5% in marks in gradua-
ties and are getting into new products tion is granted to SC/ST candidates.
and services including credit cards,
consumer finance, wealth management, Selection process
insurance, investment banking, mutual The selection process for PO varies from
funds, pension fund regulation, stock- bank-to-bank. It is a two-stage process
broking services etc. for most of the banks. The first stage is
Indian banks are going global, setting the written test, normally conducted in
up offices in foreign countries and offer two parts - an objective-type followed
opportunities in a global arena. by a descriptive test.
Candidates shortlisted in the written
Employment opportunities test are required to appear in group dis-
Banking sector was one of the largest cussions and personal interview. Some Then there are some exceptions like
job providers in the country in 2008-09 banks do not have group discussion Syndicate bank that does not conduct a
with over 50,000 vacancies being noti- and use only Personal Interview for the written test. They shortlist candidates
fied and 2009-10 is likely be an encore! final selection. Typically, the number based on academic background and
Banking industry provides entry oppor- of shortlisted students after the written selection is based on performance in
tunity at clerical and officer levels. The test stage is about 5-7 times that of the personal interview alone.
Probationary Officer (PO) is the entry- number of vacancies.
level position in the managerial cadre in SBI had experimented with a three- Written test
banking industry. Most of the current stage selection process in 2008. Simi- The objective-type part of the PO exam
chairman-cum-managing directors of larly, PNB’s exam on 30th August, 2009 includes reasoning, quantitative apti-
the public sector banks have joined as is a three-stage one. tude, general awareness and English
PO and risen to the highest level in the language. Apart from these, a few banks
bank hierarchy. Each bank has a sepa- also include questions on computer
rate process of selection for the POs. awareness, banking awareness and mar-
Some use only the exam, some others
Unaffected by global keting aptitude in their written tests.
an interview too. Not surprisingly, every meltdown Indian Most of the banks expect candidates
bank PO exam attracts lakhs of gradu-
ates, postgraduates and professionals
banks remain a safe to do well in each test area and have a
‘sectional cut-off’ score in each section/
who want to grab one of few hundreds bet for job seekers area to qualify. Except for the English
or thousands of vacancies notified. section, the question paper is bilingual,

24 careers 360 September 2009


Clearing po exam ensures a solid profession Preparing for bank PO
with enough career avenues to reach the top The candidate should be well versed in
maths up to X class and a good ground-
including synonyms, antonyms and fill- ing using NCERT books will be useful.
in-the blanks etc. A significant number As speed is important in answering more
of banks including IOB and Union Bank questions in a limited time, candidates
do not use score in this section for com- should build speed through mental cal-
piling the merit list and it is used only culations and option elimination.
as a qualifying score. However, quite Most candidates find reasoning sec-
a few banks do not mention anything tion to be tough since they had never
and are likely to include marks scored studied it in school/colleges. It will be
in this section in compiling the merit important for them to practise these
list. Some banks like SBI and PNB do questions much more. Otherwise they
include marks of this section. may not clear the sectional cut-off even
General awareness section tests under- if they score well in other sections.
standing of environmental and social In English section, strong vocabulary
issues, people and events etc. and good grammar fundamentals are
Quantitative aptitude measures the essential to do well. The level of diffi-
numerical ability and accuracy in math- culty in this section is normally not very
ematical calculations. The questions high and it can therefore be a scoring
range from purely numeric calculations section. The questions in general aware-
to problems from arithmetic, algebra ness section are more likely to be from
and geometry, graph and table reading, current developments rather than static
percentage analysis, categorization and GK. Candidates should cultivate a habit
quantitative analysis. The level of test is of daily reading newspaper diligently.
broadly up to that of X class. That is the best way to update yourself.
The descriptive part of the PO exam Remember you could answer in Hindi as
follows the objective part of the test well most of the sections.
and aims to test a candidate’s writing
abilities. It is generally of qualifying Exam Strategy
nature i.e. the candidate must secure It is our ‘guesstimate’ that a candidate
minimum prescribed marks (normally needs to score about 50-60% marks
40% for general and 35% for reserved to have a good chance of qualifying for
category students) but it will not be the next and final round. However, this
considered while compiling the merit may vary and will depend on the level of
list. The duration of descriptive part is difficulty of the paper and competition.
normally one hour. It typically includes Spend least possible time on GK since
4-5 questions in areas including essay if you don’t know the answer, you are
i.e., in English and in Hindi. on current topics, summary writing and unlikely to remember it anyway. Since
The test pattern may change depend- reading comprehension. The merit list most questions in maths and reasoning
ing upon the bank, but in general, the is made on the basis of marks secured in sections require to be solved, allot more
test has about 200-225 questions hav- objective test and group discussion and time to these two sections.
ing five options with maximum marks interview alone. The exam has negative marking, so
ranging from 200 to 250. Duration of guessing recklessly will backfire. But
the objective-type part normally varies if you can eliminate three options out
between two hours to two hours and
QuickTake of five, go ahead and guess judiciously.
15 minutes. It has negative marking for ■■ Sectional cut-offs are important. So ensure Finally, solving model papers in the
incorrect answers with such answers that you score well in all sections. given time limit will help you to build
attracting one-fourth or 0.25 of the ■■ Spend least possible time on GK. Answer speed and assess your performance. So
marks assigned to that question. what you know and move forward it is strongly recommended that you
Reasoning examines analytical and ■■ Get your grammar right. Prepare well. solve a large number of model papers.
problem-solving skills. It includes visual ■■ Practice essay writing well. It is a qualifying Banking is a bankable career for ambi-
or non-verbal reasoning, Venn diagrams, exam. Ensure that you score well. tious and result-oriented persons and
cubes, letter and number series, analo- ■■ Maths and reasoning must get your bank PO is the best route to reach the
gies, coding-decoding, strong and weak maximum attention both in preparation and highest echelons in this industry.
during test taking.
statements, Syllogisms etc.
Relative weights of different sections vary.
English language part includes ques-
■■
So do not take any section lightly Ulhas is the Director of
tions in the area of grammar, vocabulary TIME Education, Delhi

25 careers 360 September 2009


ADVISORY SELECTING a COACHING CENTRE

Does CAT coaching


Are coaching centres a must to crack the CAT? If they are, what all do they offer
and if they aren’t, how should an individual prepare on his own?

by Urmila Rao

C
lose your eyes to
picture a lean old man,
wearing a dhoti, bare-chested,
slightly bent, holding a staff
to support his thin frame and walking
at a hurried pace, showing a sense of
urgency. Picture him again. What is the student has to clear Group Discussion exposure beyond the obvious words, or
colour of the dhoti you visualized? Is (GD) and Interviews as well. The IIM’s will be given in the future?
it white or cream or pale yellow? In a minimum cut-off score is anywhere The coaching centres preparing stu-
majority of cases, individuals don’t think between 99.7-99.9 percentile. Students dents for the CAT, tutor the mind to
beyond these colours. Some of you will scoring less have the choice of other think beyond the apparent.
also picture the old man as Mahatma B-schools. The CAT exam is held once a “The CAT checks the logical reason-
Gandhi. Go back to your kindergarten year and is on Math, Data Interpretation ing power of the students,” says Neelesh
days. “A” for? You will invariably blurt and English. The questions, with nega- Kossambi, national manager, media
out “Apple”. tive marking, differ in each test. There is marketing of Mumbai-based IMS
But, what has the Common Aptitude no set pattern. Learning that has been coaching MBA
Test (CAT) got to do with these exam- aspirants for the last 31 years.
ples? Or for that matter, the coaching What does the CAT assess R Shiva Kumar, director, Academics
centres that prepare the students for the The CAT tests one’s ability to think and R&D, Career Launcher, reiterates
CAT? The answer is: A lot. beyond the obvious. And obvious implies the same thought. “Most problems
But first, what is CAT? It is an what has been dinned into an individu- check the ability of the student to apply
entrance exam for the IIMs and other al’s head for years in educational and the fundamental concepts in situations
noted B-schools in India that qualifies social circles. So while “Apple” is recited that are not direct,” he says.
a candidate to secure a seat in Master of without a strain, the brain requires a bit As corporate businesses grow, they
Business Administration (MBA) pro- more effort to stretch out for unconven- relentlessly hunt minds that think differ-
gramme. But passing the written test tional alternatives like: arc, ape, arm ently. ”We need brains that are capable of
is not the only criterion. A prospective or actor. How many have been given providing quick and deft solutions to the

26 careers 360 September 2009


matter? TIPS ON SELECTING A
QUALITY COACHING CENTRE
■■ Interact with the faculty before joining and
get a sense of what the coaching would
consist of.
■■ Take feedback from senior students on:
quality of faculty, their attitude, teaching
methodology and query-handling approach.
A lot is tied to how you get coached. Then
ask the basics like: number of classes
conducted in reality, the frequency of test
series, the batch size and the infrastructure.
■■ Ask the institute about the actual
conversion figures and not the number of
calls received.
■■ Written exam is just one component, ask
the senior students on how the institute
fares when it comes to handling group
discussions and interviews.
■■ Ask for a demo class.
■■ Choose a national-level centre over a local
one. They are reputed to conduct a lot
of test series. Besides, a heterogeneous
mix of students from various academic
backgrounds helps in comparing your test
preparedness with others.
■■ Don’t feel shy about asking questions even
if it is during admission and or if in the
classroom. The more “whys” you have, the
more clear-headed you will be.

up in almost all corners of cities and


are highly concentrated at colleges and
youth hang-out points. Huge hoardings
of various hues and shapes jostle for
eyeballs. But do students necessarily
require Coaching Centre (CC) tutor-
real issues,” says an Human Resource of being associated with the IIM brand ing? Among many nods, there have
manager snapping his fingers. “So the in addition to a golden wage packet been quite a few emphatic opposite
remuneration has to be equally attrac- is reason enough for dreamers to get views as well.
tive,” he adds. cracking.
So, it is small wonder that MBA aspi- Catering to the hope are numerous Role of coaching centers
rants are ready to pull out all the stops coaching institutes. In the last eight to Manek Daruvala, founder-director, Tri-
in a bid to crack the CAT. The prestige 10 years, a dime a dozen have sprung umphant Institute of Management Edu-
cation (T.I.M.E.), feels that CCs provide
competitive environment to students,
“Coaching Centres provide helping them to benchmark their pre-
paredness vis-à-vis other students.
competitive environ- “Besides, how many students would
ment to students, helping have the self-discipline to study on
their own?,” asks the Hyderabad-based
them to benchmark their IIM-A graduate, who started T.I.M.E a
preparedness vis-à-vis good 17 years ago. Chennai-based IIM
graduate Mythili Balakrishnan has a dif-
other students” ferent opinion. She says, “A considerable
Manek Daruvala number of IIM students don’t take any
Founder-director, Triumphant Institute coaching.”
of Management Education Tusharika Sinha, who graduated in

27 careers 360 September 2009


ADVISORY SELECTING a COACHING CENTRE

“Coaching centres
impart knowledge-
based training,
but the actual
need is for
intelligence-based
training”
Prashant Monga
Founder, Alchemist, Delhi-based CC
“Hard work, being part
2003 from IIM-A, now a senior partner the preparation days at Udaipur where
of a like-minded group
in iCresset Talent Solutions, prepared he was an engineering student. Getting and studying from
on her own. She subscribed to the coach-
ing material of IMS Learning, Mumbai
up early for a walk in the calm, cool
mornings with his friend, preparing for
quality reference
on an IIM graduate’s recommendation. CAT, taking two mock tests and then material is the
“It gave me a very good understanding settling for college studies before head-
of question pattern and enabled me to ing for the college. His memory plays
success-mantra”
perfect time management, which is one out clearly. Abhishek Sharma, 35
of the most critical aspects in clearing “After getting back from the college, IIM-Indore, based in Delhi-NCR.
the CAT,” says Sinha. both of us used to check the results to Sharma didn’t go for any coaching
Abhishek Sharma, a self-coached IIM- analyse and identify the weak areas to
Indore graduate, didn’t go about scru- work on them the next day,” recollects
tinizing one coaching centre from the Sharma. The routine continued unin- management to students,” says Shiva.
other either. He decided to bell the CAT terrupted for 14-15 months. “While my But a few dissenting voices flag a differ-
on his own. “Ten years ago there weren’t Math was strong, I knew I had to work ent argument.
many coaching stations,” concedes the on my vocabulary and comprehension,”
35-year-old who also got selected at he recollects. So, an unrelenting spirit Points to ponder
IIM-Calcutta. made him work harder. He made 10 “I would question the quality of tutor-
Now working as a brand manager with cards of new words every day from the ing carried out at quite a few coaching
US-based Becton, Dickinson and Com- ‘Barron’s guide to the SAT by Brown- centres,” says a candid Balakrishnan.
pany, Sharma reveals the secret of his stein and Weiner’ keeping the cards in ‘Most faculties have themselves not
success. “Hard work, being part of a like- his pocket and shuffling them all day been able to clear CAT, so imagine
minded group and studying from quality long to honour his target of learning 10 what would they be teaching the stu-
reference material.” new words a day. Needless to say, self- dents?” Her caustic tone is laced with
Sharma adds humbly, “I don’t consider training didn’t fail him. concern.
myself to be exceptionally gifted. I disci- So, how do CCs contribute? “They Prashant Monga of Delhi- based Alche-
plined myself to study hard and formu- are instrumental in providing guidance, mist, a CAT training Institute, expresses
lated a few techniques.” He recollects mentorship, benchmarking and time a similar concern. The logical subtleties

28 careers 360 September 2009


TIPS ON CBT PREPARATION
Siddharth Balakrishna offers some sugges-
tions to candidates appearing for computer-
based CAT.
■■ Reading Comprehension (RC) passages are
likely to be shorter and the questions are
expected to be inference-based. Students
should get familiar with such types of
passages.
■■ Students take substantially more time

A. Guptay
over the RC and Data Interpretation (DI)
sections in a computer-based exam. So
students should practise reading passages
or interpreting graphs and tables on a
computer screen.
“Select an institute
■■ Students should try and improve on their which has a national
abilities to make mental calculations
rather than using the rough-sheet for base. Mixing with
multiplications, find squares or cubes/cube
roots etc. candidates
■■ Attempt first the simpler questions in the
Quant section without using pen and paper;
from varied back-
try and solve them in your mind. Make
approximations in the DI section.
grounds will help
■■ Being very thorough with the fundamentals in benchmarking”
of the subject will be vital. Practise
sufficiently and choose the questions to Divya Nehlani, 20
attempt carefully. Currently coaching from IMS, Mumbai.
Selected the centre looking at its history
(The author is a visiting faculty with MBA
Guru. His book How to Prepare for MBA will be and after interacting with the
released shortly) ex-students who made it to IIMs
Rajesh Thakur/Outlook Group

get lost in the face of standardised coach- bureaucratic postings,” says Ravi Son- “All these point out that the entire
ing, he feels. Monga abandoned a lucra- thalia, a 2009 IIM-Bangalore gradu- approach of students too needs a re-
tive corporate career in a bid to satiate ate. visit,” says Balakrishnan. Probing ques-
his craving for teaching. Alchemist, was “The CCs need to adopt a tutoring tions should be asked in a bid to zero-in
therefore, born in 2006. “The teach- technology that sharpens the think- on a good centre. And the adverts should
ing methodology followed in the centres ing ability of an individual,” concurs not be the sole factor guiding the admis-
need a major overhaul,” says the IIT and Balakrishnan. So, even when a student is sion decisions.
IIM graduate who experienced some faced with a question he has never tack- Divya Nehlani, currently taking coach-
classroom teaching when he had to join led before, his attempt speed doesn’t ing at IMS Learning, Santacruz centre at
one on his parents’ insistence. decrease, she says. Mumbai says she opted for IMS Learn-
How is it possible that such a major ing looking at the history of successful
fundamental flaw in the pedagogy has Students should research candidates who were able to make it to
been overlooked by the institutes over In most cases questions asked by stu- the IIMs. “I knew a few of them person-
the years? dents are standard: on fees, timings, ally,” says the 20-year-old.
“At present, coaching centres impart number of classes, test series and on The number of interview calls that an
knowledge-based training, but the actu- reference material. Affordability of fees institute gets does matter but it is differ-
al need is for intelligence-based train- is looked at, and convenience of com- ent from the actual conversion numbers,
ing,” stresses Monga. Intelligence-based muting figures in the list. i.e. number of students who actually
training can be applied in unfamiliar “The students look at results claimed secure a seat. Remember, there are GDs
problem-solving areas also, he adds. by institutes,” says Shiva of Career and interviews that need to be cleared to
“Why is it difficult for individuals to Launcher. Students hardly question or qualify for a seat.
think of a different-coloured dhoti?” one investigate faculties’ academic back- “A data of the last two or three years
could argue. ground or even the teaching method. would give an idea to the candidates
The logic feeds on self. The CAT ques- Even in the classroom, some never ask about the conversion rates,” says Jitin
tions don’t follow a template. a question fearing being ridiculed at. “I Chawla, a Delhi-based career coun-
“Rote-learning doesn’t work for the never asked a question,” concedes one selor.
CAT. It may work for school exams or girl-student who took coaching from Don’t be surprised if a whole lot of
exams conducted for other high-profile T.I.M. E., at Delhi’s Kalkaji branch. CCs circumvent this specific query and

29 careers 360 September 2009


ADVISORY SELECTING a COACHING CENTRE
Arijit Sen

“CAT is an
aptitude test and
the training
should be
focused on
honing of
thinking skills”
Ravi Sonthalia, 24
IIM-Bangalore, Delhi-based.
Ravi took coaching because
he didn’t want to risk his
chances

veer towards rattling about the number cent and above for meritorious students a new approach to crack the test. It is
of calls that their students got. And as well. T.I.M.E has institutionalized the not an online exam but merely a depar-
usually, the figures flung around sound process of tests, and depending on the ture from the conventional format. “The
impressive. However, it is imperative marks discounts are given. IMS Learn- actual exam pattern or questions are
that students should verify the two; the ing gives students discount from 20 per not expected to be very different from
number of interview calls that a student cent which goes up to 80 per cent in cer- the traditional CAT paper,” says Sid-
receives from IIMs and the number of tain cases. “Now we have also launched a dharth Balakrishna, a visiting faculty at
students who clear the GD and Inter- Corporate Social Responsibility (CSR) MBAGuru, a CAT coaching centre. “It
views to get the admission. campaign recently,” says Kossambi. is not difficult to acclimatize with the
Sonthalia says he trusted his instincts While the tutoring institutes are doing new trend,” he adds (read Tips on CBT
when it came to choosing Alchemist. their bit to help the potential talent, the Preparation). A visit at www.catiim.in
“I choose a non-household name trust- other area where students now need aid can address the other queries that stu-
ing my instincts after speaking to the is CBT or Computer-based test. The dents have. The online CAT preparation
faculties,” says the 24-year-old. CAT is recent announcement of IIMs to switch is contrary to the standard trend. Online
an aptitude test and the training should over to CBT has caused immense flurry format system hasn’t picked up in true
be focused on honing of thinking skills, among the students. form in India because of poor technol-
Sonthalia reiterates the thought. The ogy and bad connectivity. But the stu-
seemingly sharp youth, goes on to reveal Online Vs compter-based test dents can get low-cost online offering,
why he felt the need for an coaching The format of CAT has changed now, says Srini Krishnamurthi, managing
institute. “I didn’t want to risk my chanc- moving from traditional pen and paper director, Expertus. Its an inexpensive
es,” he confesses. to Computer-Based Test. CBT requires alternate and offers flexibility of tim-
ing. “For preparing online, students can
Operating with a cause purchase online assessments and study
Disparate arguments apart, an unde- “Most faculties material,” says Krishnamurthi.
niable fact is CCs are aware of their However, the moot question is: should
reputation being hinged on successful themselves have an individual join a CC or prepare on
conversion numbers. Therefore, insti- not been able to clear his own? Well, if you are self-motivated,
tutes waive off some fee amount and self-disciplined, can criticize and analyse
offer discounts to meritorious students. CAT, so imagine your work impartially, you can crack the
The waiver is also open to potentially what would they CAT. The only other crteria are knowing
bright students from weaker sections of the technique of approaching the ques-
the society. In a normal course, CCs’ be teaching to the tions and forming a compatible group to
fee ranges anywhere between Rs.20, students?” assess the performance routinely. But if
000-30,000 for the complete course to you are lacking in any of the parameters,
as much as Rs.12,000 for short-term Mythili Balakrishnan its best to enroll in one.
courses. The discounts offered by vari- Iim Graduate, based in Chennai But remember, belling the CAT is
ous tutorials are to the tune of 20 per ultimately in your hands.

30 careers 360 September 2009


Cracking US Admissions

by Divya Cherian

T
he mere thought of applying to
US universities for MA-PhD
programmes is enough to send
a shiver down the spine of the
average student. Like any other intimi-
dating and complex task, US graduate
school applications too can be success-
fully executed if one clearly identifies
the different steps that constitute the
process.

Where to apply
The first stage of the application pro-
cess ought to be shortlisting universi-
ties to apply to.
●● Identify your research interest: Since
you are applying to a graduate school,
you will be expected to have an idea of
what research you plan to undertake as
a PhD student. On the basis of your BA
and MA studies in India, you may have
identified certain topics or broad areas
that stimulate your interest and that you
feel have not been sufficiently studied by
existing researchers.
●● Once you have an idea of what you
want to work on, read up on that topic
if you haven’t done so already. You will
then be able to see which of the schol-
ars’ research interests or methodology
appeal to you. Find out the universities
where those scholars teach. This is one
way to shortlist universities. The other

Getting into
is to go to the websites of universities
and departments that you are aware of.
Check out the list of faculty members
and see if their stated research interests
match with yours.

the US college
●● Shortlist, in this way, between 5-10
universities.
●● It is most tactical to select a few top-
ranked universities, a few mid-ranked
universities and a few low-ranked uni-
versities – the latter two depend on

you crave for


how keen you are to go to the States to
study. So, if you would like to shift to the
US only if you get to a top-ranked uni-
versity or the professor of your choice,
then there is no harm in applying only
to institutions which are harder to get
admission into.
●● The earlier you start surveying uni-
versity websites, the better. Try to begin Applying to universities in the US for an admission
this process at most by August of the to your college or subject of choice may appear a
year in which you apply, if not earlier.
●● Email any queries that you have
daunting task. A structured approach makes it easy

32 careers 360 September 2009


Checklist to get through
l Educational qualifications: You need
to have completed at least 16 years of
education, that is, 3 years of BA and at
least 1 year of a post-graduate degree
(such as MA).
l A valid passport: You will need this to
even take the GRE and TOEFL exams.
l Access to the internet: While this is
not essential, it will make your life
much easier.
l Access to a credit card or a credit card
of your own: Again, this is not essential
but will make registration for the GRE
and TOEFL exams much easier. It will also
enable online submission of application
forms to universities.
l Make sure you have all your documents
ready. If not, start the process of gathering
all your originals as soon as possible.
l Financial expenditure: About Rs. 50,000-
60,000 is the amount you will spend on
applying to around 7-8 universities. You can
minimise the cost by being organised and
by sending your applications by registered
post instead of courier. Also, if you can
name four universities to which you want
your scores sent at the time of taking the
GRE and TOEFL exams, these will be sent
for free. You can thus save a few thousand
rupees by knowing this in advance.
l Time: About 3-4 hours everyday are suf-
ficient. The months of September through
December are crucial. University deadlines
begin from December 1 and can go up to
mid-January for different universities.

The Chapel invariablly acts as the meeting point is easy and quick but requires a credit available in bookstores. Choose any one
for students in any foreign university card or access to a credit card (such as of these books and study it entirely.
that of your parent or a friend whom you ●● Also, purchase the Tenth Edition of
about the admission process to the staff can repay in cash if you don’t have your Practicing to Take the GRE General
members designated on the website, own credit card). Test published by ETS. This is also easily
such as admissions coordinators and ●● In case you don’t have access to a available in bookstores. Cover this book
the like. Do not contact professors with credit card, don’t worry. You can pay well. Download GRE Powerprep soft-
queries about the admission process. through a money order and can down- ware from the ETS website and make
load the appropriate form from the sec- full use of the free resources offered on
Qualifying for exams tion that offers details about the GRE this website.
The Graduate Record Examination for test-takers on www.ets.org. ●● Take plenty of practice tests. You will
(GRE) and the Test of English as a ●● Also, don’t take the GRE after mid- get a CD containing computer-based
Spoken Language (TOEFL) are the two November if you are planning to apply practice tests along with any GRE
different exams conducted by the Edu- that very year. preparation book. There are also paper-
cational Testing Service (ETS). ●● Set aside 2-3 hours every day in order based practice tests in the ETS Tenth
●● Log on to www.ets.org and read up on to study for the GRE. The syllabus for Edition. You must practice every single
the GRE and TOEFL exams. the GRE covers class X level maths and test in the book. Be sure to time yourself
●● Select a time and venue for taking has a fixed list of word meanings to be while taking the practice tests.
each of the two exams from the list on mastered for the verbal section. Apart ●● Practice the essay portion (analyti-
the website. from this basic syllabus, the key to doing cal writing) of the exam by randomly
●● Make sure that there is at least 6-8 well in the GRE is doing as many prac- selecting a topic from the lists on the
weeks for you to prepare for the GRE. tice tests as you can. ETS website and then writing the essays
●● Register for the exam online on www. ●● GRE preparation books such as Bar- within the specified time limit. Guide-
ets.org. The process of online registration ron, Princeton Review and Kaplan are lines on how the essays will be graded

33 careers 360 September 2009


Cracking US Admissions

are in the ETS Tenth Edition book.


Timeline ●● 6 weeks are enough to cover the syl-
September labus well and to practise enough tests.
l Schedule an exam date for the GRE and TOEFL Take at least 2 computer-based tests a
respectively. Make this no earlier than
6 weeks from when you register and no later
week and as many paper-based tests as
than late-November. you can lay your hands on. Start practis-
l Start studying for the GRE. 2-3 hours daily are ing even before you have completed the
sufficient. syllabus.
l Start surveying universities, departments and ●● In order to prepare for the TOEFL,
professors online. 1 hour a day is enough. access the materials on the ETS website.
l Apply for a passport. Make sure you will have
You need between a day and ten days to
it before your GRE exam date.
prepare for the TOEFL, depending on
October how your English grammar is. Do not go
l Keep studying for the GRE. Increase frequency
for the exam without preparing at least
of practice tests. 3-4 hours a day. for a day and being fully aware of the
l Keep surveying universities. Start shortlisting. format of the exam.
1 hour a day. ●● On the day of the GRE and TOEFL
l Start work on your statement of purpose and tests, if you can enter at the start of each
writing sample. Complete the first draft of each
by the end of this month. 4 hours a week.
test the names of up to four universities
l Ask teachers (or others) for recommenda-
to which you intend to apply, the ETS
tions. Make sure that you have at least three will send your scores to these universi-
referees. Give them the first draft of your SoP. ties for free. This will save you $80.
Also give them a printout of the form that each ●● To send your scores to universities,
department expects referees to fill out.
you have to pay an additional cost of $20
November each time to the ETS. Make sure that
l Keep up the GRE preparation and now, start
you send in your score at least a week
revising. Keep taking tests and make sure you before the application deadline, so that
time them and grade them honestly. 3-4 hours it reaches the university in time.
a day, perhaps a little more on weekends.
l Practise GRE analytical writing essays. Time
this as well. 2 hours a week. How to apply Missouri Univeristy is one of the largest public
l Finalise universities based on your research.
●● Once you have identified the depart- research universities in US.
Email professors in departments if the deadline ments and professors that interest you,
is in December. 30 minutes a day. email the professors whom you think Lastly, there may be no reply from the
l Revise, re-read and polish your SoP and might be interested in the research you professor in which case you should only
writing sample(s). 30 minutes a day.
plan to undertake as a PhD student. This apply to that university if you really want
l In early November, start collecting transcripts
from your BA and MA institutions.
you should do around 2-3 weeks before to study there or if you are very keen on
l Collect your sealed letters of recommendation
the deadline. working with that professor.
if you plan to send them in paper form. ●● In the email, write VERY briefly ●● If the professor does reply to you, do

l Take the GRE and the TOEFL. what you are currently doing (in one not needlessly contact the professor or
sentence), your academic qualifications ask him/her questions about the admis-
December and/or January (also one sentence), what particular sion process.
l Finalise your SoP and writing sample. research questions you want to exam-
3-4 hours a day. ine and why you would like to work THE APPLICATION
l Send GRE and TOEFL scores to the universi- with them. In sum, this email should not GRE and TOEFL scores
ties not included in the original list of four.
exceed 3 short paragraphs. The shorter Remember, GRE and TOEFEL scores
l Start and complete your online application
(you can do this in more than one sitting).
the better. are only one component of your applica-
Or download and fill your paper application. ●● Be polite and to-the-point in such tion and it is easy to get overwhelmed by
l Put together all the components of your correspondence. Do not be overly flat- preparation for these exams. However,
application and mail them well in time. tering or wordy and at the same time, do it is important to keep in mind that these
l Make sure that your referees receive the link not be boastful about yourself. scores are not the ultimate determinant
by email. This can be done when you start filling ●● The professor may reply and encour- of the success of your application. As, if
out the university’s application online.
l Make sure that your application is complete
age you to apply to the PhD programme. not more, important are the other com-
and has been received in its entirety. Conversely, the professor may reply and ponents of your application. They are,
discourage you from applying because the statement of purpose (henceforth,
March-April: his/her research interest may not match SoP), writing sample, curriculum vitiae
By March-end, at the latest, you should know yours. In this case, you should not apply (cv), transcripts of your marks and rec-
where you have been admitted and where not. to that department unless another pro- ommendations from teachers or other
fessor in it encourages you to apply. relevant people.

34 careers 360 September 2009


signed, stamped and sealed in envelopes
Tips before you send them with your applica-
l Respect deadlines. tion. Start this process by mid-October
l Consult anyone and everyone you can: Speak since it can often be tied up in red-
to friends and seniors. Turn to siblings, parents tapism and bureaucratic paperwork.
and cousins. Ask your teachers for advice – give
them your writing sample and statement of
purpose and ask for their comments and sug- Application form:
gestions. Each department to which you apply
l When looking at prospective departments, do will have a link to its online application.
not be rigid about disciplinary boundaries. For Fill out each of the sections in the online
instance, if you are a student of political science,
you should also consider history, anthropology form and pay the fees online through
and sociology departments in which you may a credit card when your application is
find professors and courses that match exactly complete. Send the paper components
your own research interests.
(usually the writing sample, transcripts
l Make lists and folders. Be organised.
and cv, and sometimes the SoP too) of
l The internet is your window to the world; use
it to look at universities, to clear doubts about your application through mail or courier
the process and to study for the GRE etc. to the address stated on the department
website. Letters of recommendation can
now be submitted online by your refer-
do not exceed the specified page limit. ees. If you prefer to take them all in one
go from each referee, you can send in
Letters of recommendation paper copies in sealed envelopes.
Make sure that you inform your referees ●● In case you do not have access to a
(that is, those who will write letters in credit card, you can download the appli-
support of your application) at least 6-8 cation form, fill it out on paper and pay
weeks prior to your application deadline. through money order. Be sure to mail
While choosing your referees, choose the application at least 2 weeks before
those teachers or employers or academ- the deadline and keep a photocopy of the
ics who know you well as a student and final application for your own records.
Statement of Purpose (SoP): who will be able to reflect upon your ●● Send your GRE and TOEFL scores
Start working on this latest by late Octo- abilities as a writer, thinker, speaker and to the department through the ETS.
ber. Stay within the word limit specified person. You should offer a brief overview ●● Make sure your application and its
by the department to which you are of your proposed research to your refer- various components reach the depart-
applying. State briefly and clearly what ees so that they are familiar with what ment by the stated deadline, so mail/
you want to work on, why you want to you want to study and can incorporate it courier them well in time.
work on it, how you will do it (i.e. what in their letters. Most universities require ●● You should receive an email confirm-
particular place or archive or data you three letters of recommendation. ing the receipt of your online application
will examine), what is the relevance of and later, an email confirming that your
your proposed research to your disci- Curriculam Vitiae application is complete. Make sure to
pline and what relevant qualifications Your CV should contain basic informa- track whether each of your applications
you have to pursue your research (such tion such as your date of birth, your are complete so that you can re-send
as language skills or technical training marks (class XII, BA, MA etc), edu- those components of your application
or prior research experience). cational institutions attended, degrees that may get lost in transit.
earned, scholarships/fellowships/ So, between the months of September
Writing sample(s) grants, prizes/awards, work experience, and December you can easily accom-
Again, start work on this by late Octo- research experience, publications, extra- plish the various tasks that make up a US
ber. Applications for an MA-PhD in the curricular interests and achievements – grad school application. Break it down
social sciences require one (or some- whichever of these you may have. into each of the steps described above
times two) sample of your academic and then, tackle each step at the appro-
writing. This essay may be something Transcripts priate time. With this approach, you will
you have already written in the course Transcripts of your marks containing be in control of the situation and not
of your MA or may be something that a detailed break up of the marks you the other way around. Graduate school
you write afresh for the application. Be earned in each paper in the course of applications need not consume your
sure that it is what you consider the best your BA, MA (and MPhil, if applicable) entire life and can easily be executed
example of your academic abilities. If and the exact title of each course you well by putting in 3-4 hours a day.
the sample has nothing to do with the took are required. Usually two copies
topic on which you are proposing to of each transcript are required for each Divya Cherian is pursuing her PhD
work, that is alright. In this case as well, university. Make sure the transcripts are at Columbia Univerisity, NY

35 careers 360 September 2009


Careers and Courses Executive education

Take a break from work


Working professionals are quitting work to go back to college hoping it will improve their

by Sumita Vaid Dixit

R
upesh Bisht’s career had been
moving on a steady pace but
that wasn’t enough. There was
always a feeling of wanting to
move faster in life, to do better. “I want-
ed to jump to the next orbit,” he says. At
many points in his career he met people
who had done their management pro-
grammes from reputed institutes draw-
ing more and with a better portfolio
when he had more years of experience.
The disparity was not because he wasn’t
a good performer; he was always a good
worker, but it was because he had started
from scratch as a frontline sales person,
while the management degree holders
usually got a head start as management
trainees. That made all the difference. “I
realised that I had to bridge the gap.”
Rupesh started working straight after
his postgraduate diploma in manage-
ment from an institute in Meerut. “I
didn’t know much about rankings, then.”
His first job was with Gujarat Ambuja
Cements, where he was part of the sales

The number of professionals taking a break from work to study is on the rise

management. He got a good break with he wanted to do a course he could fin-


Titan Industries as a sales officer. He ish in one year. The UK also seemed
oversaw the distribution network of a good option, but the cost of living
Sonata in western Uttar Pradesh and was high. Studying in India was another
Uttarakhand. After three years, he was option. The choice was between Indi-
given the task of setting up the sales and an School of Business (ISB) or IIM.
distribution network in Rajasthan. Rupesh got through ISB. Applying to
It was an enormous responsibility – the business schools took a year but when
challenges helped him grow, however he finally arrived at the ISB campus he
his profile did not change substantially. was relieved.
“If I had to reach the When he joined ICICI Lombard he felt “It’s a big risk leaving a job, after all.
CFO, CEO, COO that it was time he considered doing an And when one leaves the security of a
MBA from a good institute. “I was also job not knowing what the future has in
level I had to act fast” getting married then, I had responsibili- store, it can be a little unnerving.” But
Rupesh Bisht ties and if I had to reach the CFO, CEO, there was no doubt that the course will
Integrated Sales Head, COO level I had to act fast.” improve his prospects considerably.
BigFM, Delhi Going to the United States was his “Salaries are a good indication of the
first choice, but since he got married benefits of doing a management course.

36 careers 360 September 2009


for better prospects
profile, open new doors and of course higher salaries…
Outlook Group
media company, to enrol in a two-year,
full-time management programme at
Management Development Institute
(MDI), Gurgaon (Haryana).
When she joined work she had no
specific plans, no five-years-from-now
approach. “To be honest, I was a little
clueless.” She was part of the sales and
marketing division. As she found out
“We have students com-
more about the online medium, she ing in with pay packages
began enjoying her work. “I did every- of Rs. 5 lakh and joining
thing under the sun, from promoting the
medium to ideating on the ad campaigns back the work force with
to following up on business proposals.” salaries at Rs. 12.5 lakh
This kind of work exposed her to the
corporate world and the way things per annum”
functioned. And soon from a marketing V K Menon,
executive she became assistant manag- Senior Director Admissions
er, sales and marketing. “That was very & Financial Aid and Career
encouraging because there was always a Advancement Services, ISB
nagging thought that I was a plain gradu-
ate with no higher qualification.”
But on occasions when she interacted T he number of professionals taking a break
from work to study is definitely on the rise.
These professionals seek exposure in specific
with clients, she felt the need for refining areas; they are aware of their weakness and
her methods of dealing and approaching come to the school to address it.
matters. “For one, I never paid attention As a practice, the faculty writes to the candi-
to what I wore.” And now when she looks dates and asks them to spell out their expec-
tations from the course. When the faculty
back, as the head, sales and marketing, meets the students in person they do a 360
afaqs! and The Brand Reporter, Mum- degree appraisal and develop a leadership
bai, she reflects: “I was a bit carefree programme accordingly. Ultimately the goal
is transformation and that’s what we work
Remunerations go up from anywhere about many things, back then.” towards.
between 50 to 250 per cent,” says Chetna describes her time at MDI Because our students have to have at least
Rupesh who got placed with Big FM as the best time of her life. Suddenly, two years of work experience, the faculty is a
straight after doing a postgraduate pro- she became aware of many things. “For mix of both resident and visiting. The visiting
faculty are specialists from all over the world
gramme in management from ISB. example, the very art of a written com- and hence bring in the newest management
He is the integrated sales head for munication, which is critical in any busi- concepts to the students.
Delhi. His current profile is concept ness, has to be approached in a certain But we make sure we make the class as
selling to top corporates in the coun- manner. There are key words that can diverse as possible. So one would be a doctor,
one a CA, another an engineer, one a scuba
try, providing brand solutions for both make or break a communication,” she diver. Life is like that, there are people of all
above-the-line and below-the-line. “The says as she replies to a mail on phone kinds in a company. And we give the team a
profile is very exciting and gives me tre- On the whole, Chetna says she’s more common task and they have to come up with
mendous exposure.” confident in dealing with senior people in one solution. This trains them in conflict man-
agement and improves their decision making.
But what has really changed in the large organisations. Now, Chetna heads
And when these students pass out, they
course of the one year study is his an entire team in Mumbai and for most instantly see the advantage of studying fur-
approach to issues. “Now, I look at issues, part she’s mentoring people and ideating ther. We have students coming in with pay
problems from a different perspective, on projects. However, the unusual thing packages of Rs. 5 lakh and joining back the
work force with salaries at Rs. 12.5 lakh per
and that makes all the difference.” is that after the completion of her man- annum. More importantly, they leave as more
It was seeking this kind of difference agement course, she decided to go back confident professionals.
that Chetna Khanna quit afaqs!, online to the same organisation.

37 careers 360 September 2009


Careers and Courses Executive education

Courses for working professionals

A. Guptay
Institution Location Name of programme Duration Who qualifies
(months)
LIBA Chennai International Business 12 Working professionals who wish
to enhance their skills in their
chosen profession
Symbiosis Hinjewadi, Postgraduate 12 Executives already working in
(SCMHRD) Pune Diploma in Finance Finance/Accounting function
LIBA Chennai Banking Management 12 Working professionals who wish
to enhance their skills in their
chosen profession
LIBA Chennai Financial Management 12 Working professionals who wish
to enhance their skills in their “I am more
IIM-B Bangalore Certificate Prog. in 12
chosen profession
Exec in Banks & Financial
confident in dealing
Advanced Financial Institutions/Software cos. In finan- with senior people in
Risk Management cial verticals
IIM-L Noida International Pro- 12 Mid/senior level professionals with
large organisations”
campus gramme in Manage- min 6 years experience to prepare Chetna Khanna
ment for Executives them for leadership roles
Head, Sales and
IIM-I Indore One Year Executive 12 For senior management positions; Marketing, afaqs!
Post Graduate exec./entrepreneurs min. 5 yrs
Programme in managerial/ entrepreneurial/
Management professional experience.
Residential. Full-time “Well, I had a couple of plum offers
IIM-A Ahmedabad PGP in Management 12 Exec with substantial work exp. from FMCG companies. I cracked the
for Executives first round of P&G (10 amongst some
ICFAI (IBS) Hyderabad Executive PG program 12 Executives with more than three 100 plus students).” But she did not
years of work experience pursue her application after that. “There
NMIMS Bangalore Executive Post 15 Working exec with min 5 yrs exp was a comfort level with afaqs! And
Graduate Diploma wanting to get equipped with I know I can grow faster there!”
in Business critical thinking & decision making
Management abilities & attain top mgt positions
Vishal Sampat had started his career
as a journalist and often ended up doing
IMT Ghaziabad Post Graduate 15 Working executives with work exp
Diploma in Manage- of min. 5 yrs at executive/manage- a lot of research work for his stories,
ment (Executive) rial level “more than what I should have,” he
IMI New Delhi Executive Post 15 Exec with 5 yrs or more work exp says laughing. In the course of his two
Graduate Diploma having the potential to be leaders years of journalism, Vishal wrote many
in Management and shapers of their org in cover stories, reviewed ad campaigns
international business
and media innovations, interacted with
TA Pai MI Manipal Global MBA 18 Full-time working professionals the top-notch people in the advertis-
programme min for 2 years; Bachelor’s in
(Germany, India, USA) engineering, commerce, business
ing and the media industry. “I enjoyed
administration or science every moment of it, and since I had
MDI Gurgaon National Management 18 Class I officer/self-sponsored with
just started out, meeting senior people,
Programme min. 5 years of executive work veterans in the industry, gave me tre-
experience mendous exposure.”
IIM-I Indore Executive Post- 18 Exec./entrepreneurs min. 5 yrs Even though journalism gave him
Graduate Programme managerial/ entrepreneurial/ exposure to the advertising industry –
(EXE-PGP) professional experience
which he’s passionate about – he felt
NMIMS Bangalore Management 20 Middle-mgt exec with 5 yrs exp the need to upgrade his qualifications.
Programme for willing to take a one-year break
Executives
He came into journalism after doing a
Bachelor’s in Business Management.
S P Jain Mumbai Executive Manage- 21 Working professionals with 5 yrs
ment Programme work experience after graduation
“I had always wanted to be associated
with the advertising industry but writ-
NMIMS Mumbai Post Graduate 22 Working Executives with minimum
Diploma in Business three years of Work experience in
ing about the industry as a journalist
Mgt for Executives exec capacity interested me more at that point.” But he
VGSOM-IIT Kharagpur Post Graduate 24 Working executive with minimum
missed the operational side of working
KGP Diploma in Business two years of work experience with in the advertising industry. Besides, it
Administration engg/MSc/MCom/MCA/AMIE etc. was time he brushed up his management
(part-time)
concepts, and confronted his weakness.

38 careers 360 September 2009


Courses for working professionals

A. Guptay
Institution Location Name of programme Duration Who qualifies
(months)
TA Pai MI Manipal Executive PGDM 24 Graduates in any discipline with
programme a minimum of two years of work
experience
S P Jain Dubai Executive Business 24 Working executives with full
Administrative time work exp of min. 3 yrs
Management
S P Jain Singapore Executive Business 24 Working executives with full
Administrative time work exp of min. 2 yrs “I definitely make
Management
decisions faster
LIBA Chennai Human Resource 12 Working professionals who wish
Management to enhance their skills in their because I am more
chosen profession
XLRI Jamshedpur Executive Diploma in 16 Minimum of 5 years of post
confident ”
Human Resource degree full time work experience Vishal Sampat
Management in managerial positions.
Research Executive, Millward Brown
NMIMS Mumbai Post Graduate Diploma 22 Min. 3 years work exp preferably in Market Research Service
in Human Resources area of HR in an executive capacity
for Executives PGDHR)
TISS Mumbai Diploma in Personnel 24 Exec with 3 years exp in manage-
management rial or supervisory category, pref- got to know about the latest concepts in
(part-time) erably in personnel/administration international marketing. “I didn’t have
LIBA Chennai Logistics and Supply 12 Suited for supervisors junior the time to brush up when I was work-
Chain Management level executives and middle level ing. I was just too busy working.”
managers But what he was being taught he could
Welingkar IM Mumbai Diploma in Retail 12 Working executives with work immediately connect it to his work expe-
Management experience of minimum. 2 years riences. “I understood better.” He’s of
the view that an MBA or an MCA should
S P Jain Dubai Professional Diploma 12 Marketers with op. responsibili-
in Marketing ties and an eye on management
be done only after having acquired two
incl. dept mgrs/, product/ brand or three years of work experience. “It’s
mgrs/mktg/account mgrs/bus. pointless otherwise.”
Dev mgrs
Vishal got placed with Synovate, a
LIBA Chennai Marketing 12 Working professionals who wish market research company that came
Management to enhance their skills in their
chosen profession
to his institute on campus placement.
There was a slight change in his career
LIBA Chennai Retail Management 12 Working professionals who wish
to enhance their skills in their
track, although he continued to focus on
chosen profession advertising, he felt the need to research
TISS Mumbai Diploma in Hospital 12 Exec with min 3 yrs exp who wish
as it was one of the most technical parts
Administration to take up hospital administration of a brand manager’s job.
(Evening) at senior and middle levels The first physical sign of doing a higher
TISS Mumbai Advance Certificate 12 Master’s in Social Work with min degree was the package. “It went up
in Social Welfare 3 years exp/Bachelor’s in Social considerably.” “Now you don’t expect
Administration Work with min. 5 years exp in
the field of development
me to share that with you,” he quips.
administration But he puts his growth in perspective.
IIM-C Kolkata PGPX-VLM prog 12 Manufacturing programme
“If I had continued working, I would not
have had the jump in my career as I have
now by doing a postgraduate degree.”
“Finance and accounts were my weak Vishal got through a two-year, full- Some months back he changed his job.
points,” he says. Something he realised time MBA course at the Indian Edu- He’s now with Millward Brown, market-
when he interacted with media planners cation Society’s Management College ing research company that specialises in
and buyers for his articles. “I felt that and Research Centre (IES MCRC) in advertising and brands. Besides moving
it was a drawback as a journalist not to Mumbai. He cleared the Maharashtra up the ladder faster, doing a course after
know about numbers.” Though Vishal Common Entrance Test. some years of work experience gives
had dabbled with the idea of doing a part- When he was back in the classroom you a lot of confidence. “It is difficult
time executive management programme, he realised that there was so much that to articulate how, but I definitely make
he strongly felt that it was time to go back was happening around the world and decisions faster and that is because I am
to school as a full-time student. he needed a lot of catching up to do. He more confident about myself.”

39 careers 360 September 2009


Advisory hunting jobs

by Team Careers360

A
nita Sharma, a corporate com-
munications manager, followed Network here
the normal route of applying to LinkedIn
job consultants, putting her CV Provides a link to the
on job sites, following up with recruit- profile page which can
ing agents. When a month’s follow-up be sent along with job
applications.
didn’t yield results an acquaintance on
Facebook happened to suggest social
Facebook
networking sites. Well, as it turned out,
Use ‘Status Update’
Anita got an interview call after posting to tell people you are
her résumé on one such site. looking for an opening.
Popular social networking sites
such as LinkedIn, Twitter, Facebook Twitter
and brijj.com are emerging as favou- TweetMyJobs helps
rite haunts of HR professionals and search by specific
industry or key word.
recruiting agencies.

Illustation: Gouri Nanda


Getting linked Brijj.com
LinkedIn is a business-oriented social Exploit ‘Groups’ to net-
work with people from
networking website with executives different industries.
from Fortune 500 companies as mem-
bers. For international postings, this is

Social networks
a great site.
Much of the information for the pro-
file’s page could be culled out from the
résumé. As many recruiters use Linke-
dIn to find people, do put in key search-
words related to your industry in your
HR managers frequent social networking sites like
profile. LinkedIn provides a link to your LinkedIn and Twitter to find suitable candidates
profile page which can be sent along
with job applications.
Once your profile is set, send out invi- Its ‘Status Update’ feature can be Bridging your networks
tations to connect with everyone in your exploited to tell people that you are Brijj.com is an Indian professional net-
e-mail address book, and search for old looking for a job. So instead of saying working site run by naukri.com. The
colleagues, classmates and friends. Go that ‘I have bought a new phone’, you advantage of this site is people here
through profiles of your connections. could say ‘I am looking for an opening come solely with the intention of some
If someone is part of the industry you in media’. And there are strong chances serious business networking. Based
are interested then ask for openings and that someone will respond with a lead. on the information furnished in your
e-mail introductions if they know some- profile, brijj.com matches profiles and
one who could help. Tweeting your job search prompts names of people you might
Recommendation is part of the pro- The good part about Twitter is that it have worked and studied with.
file’s page and a great way to get pro- takes only 140 characters, so you will be Also, there are groups such as ‘sales
spective employers interested in you. forced to use precise words to describe training and methods’ and ‘effective
Solid recommendations from a former your skills and profiles, and these words presentation skills’ where people can
boss, senior colleague, clients, anyone can double-up as key search-words. join, upgrade their skills and, of course,
with whom you have had a good working Another feature on Twitter is that spread the word if you are looking for
relation can greatly enhance chances of you can read up about what employ- an opening.
your employability. ees and customers have to say about a
As it’s always good to be known by company you might be keen on apply- Just a word of caution
as many as possible, join groups that ing to. This can help you form an idea While social networking sites are great
interest you. about the company’s work culture. Also, tools to showcase your skills and profes-
some companies post their job open- sional experience, they are also places
Update yourself on Facebook ings on Twitter; so it’s a big incentive to where everything about you is in the
Though this is more social than Linke- be on Twitter. And, of course, you can public domain. So, avoid putting up a
dIn and Twitter, it is equally good for use TweetMyJobs to search by specific comment that is likely to upset a recruit-
networking. industry or key word. er or an HR professional.

40 careers 360 September 2009


SHEKHAR GUPTA

“I am among the HMTs:


Shekhar Gupta, who heads The Indian Express Group, is one of the most recognisable
faces of Indian media. His entry into journalism happned by chance. It showed him
an alternative that was more attractive than botany. The assiduous journalist, whose
life took a definitive turn while covering northeast insurgency, feels that education
is a specalised area and media is on a learning curve when it comes to covering this
sector. Excerpts from an interview with Urmila Rao, in which he gives glimpses of
his modest schooling and shares his opinion on the reform measures that can be
adopted by the sector.

Q: Do you feel that the aspirations name was ‘Sheikhar’. There I spotted
and hopes of today’s youth are mark- a little notice on admission tests for a
edly different from that of your col- journalism course. So I just filled the
lege days? form and sat for it and got selected.
A: Yes, of course. In my time or even
till 15 years back, the primary job pro- Q: How was it studying in school?
vider was the government. So a majority A: I went to many schools but below
did NDA (National Defence Academy), ordinary schools. My father was in the
IMA (India Military Academy) or gave Punjab government. He was an honest
Bank Probationary Officers’ exam, government employee and so he used
studied for IAS (Indian Administra- to get transferred every few months. So
tive Service) etc. Now job prospects are my schooling happened in cities that
enormously more. At the same time, the were punishment postings in the ’60s.
number of people seeking jobs has also I studied in places like Palwal, Bhat-
increased because a lot more are getting inda, Sirsa and Rohtak. Most schools
educated. So the demand of professional had no rooms. Most of the year, classes
education or specalised education has were held under trees. Blackboards were
risen very rapidly. kept on props. And these were all Hindi
medium schools. I call myself among the Q: A lot of students base their admis-
Q: What did you study? HMTs- ‘Hindi Medium Types’. sion decisions believing the claims
A: When I went to college in the mid made in adverts appearing in respon-
’70s, we had no choice (of courses). Sci- Q: Why is it that media doesn’t pur- sible media. Should the media run
ence was the first preference. If you were sue education-related stories with such misleading adverts?
not good enough for biology, then you much vigour? A; I think everybody is on a learning
did engineering. Those days engineer- A: I think it is a new field for the media. curve. There is a lot of exaggerated
ing jobs were only in the government It is like about 25 years ago, it didn’t claim. That is also because we never
sector. So, I was forced to study biol- know how to cover business and eco- allowed the private sector to develop
ogy. Not that I had great interest in it. nomics. TN Ninan of ‘India Today’ had in the proper way. A lot of people have
I enjoyed some of it but I don’t think covered a story on how London-based grown in the sideways manner by cutting
I would have made a great doctor or even businessman Swaraj Paul mounted a corners. Education sector needs most
a good doctor. In any case, I didn’t have takeover bid on Escorts and DCM. Its of all, a very good regulation. Students
the patience to study seven more years coverage style redefined the way busi- should verify the colleges, the placement
after graduation in biology, in which ness was covered in the Indian media. records. Don’t just spend your money to
I got very good marks. I think something similar has to hap- get a degree.
pen with covering of education which
Q: In that case how did you get into is a specialised business. Right now the Q: What role can media play in bid to
journalism? only coverage is on politics of educa- reform the education system?
A: Quite providentially. I had gone to tion and policies. There is a lot of adver- A: I think media now has to start cover-
Punjab University with which my col- tising from education business and ing education business as they would
lege was affiliated to, to get the spelling so it has acquired a certain degree of cover almost as seriously as health-relat-
of my name corrected on the mark sheet. clout in the media. But it will be sorted ed issues. Education concerns all three
My name had an additional “i”, so the out soon. generations of people. We are trying and

42 careers 360 September 2009


Hindi Medium Types”
Q: When you did your show ‘Walk the
Talk’ on NDTV with Mr. Kapil Sibal,
“There is a lot of the HRD minister, what sense did you
advertising from derive after the conversation?
A: There are very good intentions. But
education business to get something done in the government
and so it has system, you have to back the intentions
acquired a certain with a lot of skill; skill of manoeuvring
with the political system, bureaucratic
degree of clout in the system, public opinion. All that now
remains to be done. It can’t be done in
media. But it will be the government sector neglecting the
sorted out soon” private sector and foreign institutions.
And the change should take place in a
systematic manner with proper regula-
tion so that fly-by-night act could be
“My schooling stopped.

happened in cities that Q: What is your take on the rankings


were punishment done by various publications and the
electronic media?
postings in the ’60s. A: These things have to be done fairly
I studied in Palwal, and there is a scientific way of doing it.
I don’t think all the rankings that you
Bhatinda, Sirsa see in India are fixed. But some do look
and Rohtak” sponsored. I can assure you that when
we do it, no sponsors who are advertis-
ing will have anything to do with it.
doing that in our paper as well. concerned. Is it true?
A: In ‘The Express Group’ there is no Q: Your one advice to the minister
Q: Allow me to ask you a personal such issue. I think also in most papers, with regard to education reform?
question. If you had access to upscale if a reporter came out with a really bril- A: Don’t delay change. That longer the
schools do you think your life would liant story which is adverse to the insti- change is delayed, the more resistance
have been any different? tution, the paper will publish it even if develops in the system. Now everyone
A: Well, I don’t know. But certainly the institution is a big advertiser. I think pretty much knows his mind. So all the
some of things would have come eas- it is really difficult to stop a big story. vested interests and rent-seekers who
ier. You just have to work extra hard I feel journalists have to acquire better do not want change will now be working
for everything. A sense of proving is competence in this area. very hard, blocking change.
there. But at the same time when you go
through hard schooling in countryside, Q: What would you like to highlight Q: Every one has a defining moment
it also hardens you a great deal and gives in your paper? that changes the entire course of life.
you a thick skin which is very important A: We will fight for better quality What was yours?
in this line. If you go back to ’60s and and more quantity. The big problem A: Going to the northeast. In January
mid ’70s, there was no internet, mobile in India is the quantity; there is mas- ’81 I went there at the height of trou-
phones or trunk calls. So there was dis- sive undersupply (of educational insti- ble. Like every journalist has to pay his
advantage not only in going to very basic tutions). We must first address the dues doing something, I paid mine cov-
schools, but also the disadvantage of under-supply. A regulator can be set ering the northeast assignment. It gave
being in small towns. up in one week. Where is the problem me exposure and brought about a quan-
with that? There should be a good tum change in the quality of work that
Q: It is alleged that marketing and professional, committed regulator for I was doing.
not editorial has a greater role to play education. Let the thousand flowers Read the full interview at
as far as education-related stories are bloom! www.careers360.com

43 careers 360 September 2009


In depth psychology

“Listen,
I’m not a mind
reader, I am a
psychologist!”
Want to be a psychologist? Read on to understand
the field of psychology, courses, training, institutions,
personality traits and future prospects

Fast Fact
Best schools: NIMHANS, TISS, University of Delhi, Allahabad University and IIT’s
Qualifications: Depends on the level of study, BA, MA, MPhil, and PhD programme
Our advice: Interesting subject but takes time to settle down in the profession
Career avenues: Academics, research, corporate, NGOs, development, disaster
management, crisis management and training

by Bharti M Borah getting into the depths of their self and Psychoanalytic Society in 1922.
others. Readings and assignments not An even lesser known fact is that Bose

W
hen you enter the world of only provide you insight into behaviour and Freud carried on a twenty-year
psychology, no student of but also help in developing an under- dialogue through letters. When Bose
psychology can escape hear- standing into the connection between submitted his doctoral thesis in 1921,
ing statements like, “Oh, so the mind and body. entitled ‘Concept of Repression,’ he
you can read my mind!” or “I need to be blended Hindu thought with Freudian
careful about what I say in front of you.” How it all began concepts.
Psychology is not about reading minds. The first department of psychology in The Indian Psychological Association
It is a discipline that is defined as “the India was established at Calcutta Uni- got established in 1924 and the Indian
study of human and animal behaviour.” versity as early as 1915 when Sigmund Journal of Psychology was founded in
In order to enter this sphere, you need to Freud was busy understanding the 1926, much ahead of many countries
have a genuine interest in human behav- psyche in the Victorian society. Though around the world. Bose has found reflec-
iour and have to develop your observa- many would have heard of Freud, not tion through the writings of Christiane
tional skills, if not already prevalent. many would be aware of our own Gir- Hartnack, Amit Ranjan Basu, Ashis
Psychology departments always stand indrasekhar Bose, an early 20th cen- Nandy, Sudhir Kakar and Mansi Kumar
out no matter which space they occupy. tury South Asian psychoanalyst who was amongst many others. In spite of the early
People will peep in, but will always be also the first president of the Indian beginning in the Indian context, psychol-
wary of entering this space. According ogy is still trying to find its grounding and
to Shalini Masih, counsellor at New Distance Learning establish roots as a discipline and profes-
Delhi’s Satyawati College, “Psychology sion to be pursued actively.
is very time consuming and there is a ■■ Annamalai University, Annamalainagar
stigma attached to being a psychologist ■■ Bharathiar University, Coimbatore Levels of study
as well.” Students of psychology usually ■■ Nalanda Open University, Patna Psychology is introduced at school lev-
end up being lost in a world of their own, els in India. However, an in depth study

44 careers 360 September 2009


Rajesh Thakur/Outlook Group
mordern gadgets help psychologists in a big
way in terms of research and analysis

from child psychology, organizational


behaviour, social psychology and clini-
cal psychology to name some of the
most frequently available options. Most
people end up sitting for the UGC Net
exam for Lectureship during this time
and take up academics as a career path
or opt for further studies.
Some students who have been study-
ing psychology for five years by now,
either end up taking a break and finding
a job or they continue to study for an
MPhil or PhD degree. Many become
inclined towards research and wanting
to make a difference in the field becomes
a strong need. Shveta Kumaria, a clini-
cal psychologist who did an MPhil from
NIMHANS suggests, “One needs to look
beyond the conventional, you can use
your skills in multiple ways. One needs
to understand what one likes and what
one doesn’t and try to be flexible in one’s
Psychology Lab, IP College, DU approach.” You have a large amount of
opportunities available such as academ-
ics, market research, drug trials, schools,
clinics, hospitals, social research, ad
agencies or pure psychometric testing.
Creativity and innovation can be used to
find the right fit. Disaster management is
another great option you can explore in
of the subject takes strong roots only at the coming years.
the undergraduation level. You would “Psychology is a Students who begin to do a PhD find
be able to opt for a BA (Hons) in psy- themselves taking up research in a field
chology, a BSc in psychology or a BA in very exciting field for of their choice, mostly ending up doing
psychology depending on the institution people who enjoy innovative work or looking at an already
you opt to study. Remember, only with researched aspect of psychology in a
a high percentage in schooling will gain people but it is a unique manner. Ongoing study and read-
entry. You end up studying a range of misunderstood field. ing will become a core part of your per-
subjects including general psychology, sonality and interest as a part of this field,
statistics, systems, abnormal behaviour, It requires long years a part that develops over the years and
physiological psychology, and applied of work, training and never really ends. Discussions, confer-
psychology to name a few. You will be ences and discourse on various aspects
required to do practicals as part of each
education.” of psychology in terms of motivation,
course, as well. Conducting a memory Dr. Neeru Tanwar attitude and culture create a unique lan-
test or a personality test or an aptitude Clinical Psychologist, New Delhi guage of its own. Many students end up
test on yourself and on subjects would feeling like they are talking in a different
not remain alien to a student of psychol- language when they speak to people who
ogy for long. and a deeper. A minimum of 55% in do not belong to the field of psychology.
When you enter this arena you need to your undergraduation is required to
remember that a BA degree is normally apply, along with sitting for an entrance Choosing the best school
not enough and most people end up test, group discussion and an interview. Before zeroing in on a school as a student
doing at least a master’s after complet- Readings and assignments and ongoing of psychology, one would have to decide
ing their undergraduation. This again research become a part of your world. on the area of specialization. Even at
depends on the institute you choose to You would have to choose a specializa- the BA level you would have to opt for a
study in but is much more structured tion in your second year of MA ranging specialization such as child psychology

45 careers 360 September 2009


In depth psychology

Top Indian institutions


Institution City State
Psychology

Bangalore University Bangalore Karnataka


B Sc

Little Flower Institute of Social Sciences and Health Kozhikode Kerala


Tripura University Agartala Tripura
Barkatullah Vishwavidyalaya Bhopal Madhya Pradesh
Bhavnagar University Bhavnagar Gujarat
Devi Ahilya Vishwavidyalaya Indore Madhya Pradesh
Dr. Harisingh Gour University Sagar Madhya Pradesh
Jai Narain Vyas University Jodhpur Rajasthan
BA (Hons) Psychology

Jamia Millia Islamia New Delhi Delhi “Look beyond the


Kurukshetra University Kurukshetra Haryana
conventional,
Maharshi Dayanand University
North Eastern Hill University
Rohtak
Shillong
Haryana
Meghalaya
you can use your
Pandit Ravishankar Shukla University Raipur Chhattisgarh
skills in multiple
University of Ajmer Ajmer Rajasthan ways.”
University of Delhi New Delhi Delhi Shveta Kumaria
Consultant, Erehwon Innovation
Utkal University Bhubaneshwar Orissa
Consulting, Bangalore.
Veer Narmath South Gujarat University Surat Gujarat

or social psychology or applied psy- approach is a large part of the territory.


chology in your third year. Make sure Experience would be largely dependent
to choose an institute to study where on the area of specialization and that
the faculty is available for the particular will help decide the area of work after
subject. Under the consistent effort of completing your degree.
Indian psychologists, cultural and social Specializations lead to in depth
psychology has become an area that has knowledge base in a specified area.
evolved over the years to pursue. A neuro psychologist would find space
The National Institute of Mental in health care as a specialist who under-
Health and Neurosciences (NIMHANS) stands the relation between human
in Bangalore is an internationally repu- physical systems to undertand behav-
Psychology Lab, IP College, DU

tated institution, providing state-of- ioural changes after stroke/head injury.


the-art training in mental health. At an A criminal psychologist would find work
MPhil level, with very few seats avail- in prisons, juvenile centres and special
able, many students sit for the exam hospitals to understand criminal behav-
more than once to gain entry into this iour and the psyche.
prestigious institution. Tata Institute of
Social Sciences is another space that Psychology courses are technical in nature, Where all you could be
students strive for. Allahabad University requiring long hours of sustained effort Dr. Neeru Tanwar, a New Delhi-based
is historically a place where Indian psy- clinical psychologist feels that psychol-
chology took strong roots and has cre- so, you may have zeroed in on the branch ogy can be broadly divided into two
ated many famous Indian psychologists. of psychology you want to pursue. Psy- categories, concerned with those who
University of Delhi also offers various chology in India is largely concerned are well/and restoring well being. She
specializations such as organizational with the study of human behaviour so believes that psychology can be used
behaviour, clinical psychology and social if you want to study animal behaviour in various fields. School or education-
psychology, a place many students are you would have no option but to go al psychologists use their knowledge
able to find their area of choice. Though abroad. Psychologists apply the theoret- to develop curriculum, and learning
many students remain unaware, you can ical knowledge they gain to help gather techniques that are more effective. The
also opt to be part of IIT’s to pursue fur- information through laboratory experi- corporate world finds psychologists that
ther education in this field. ments: personality, aptitude and intelli- help people work better, resolve con-
gence tests; observation, interviews and flicts, and in team building. Motivation
Branches of psychology questionnaires. In addition you may becomes core to their understanding of
After having completed your under- opt for surveys as a mode of gathering human resources and industrial rela-
graduation course or even while doing data. However, statistics and a scientific tions as well.

46 careers 360 September 2009


Job openings for psychologists
Studying psychology abroad Depending on your specialization, you
Institution Country Website will opt for a specific career path. How-
Australian National University Australia www.anu.edu.au/index.html ever, be warned that money is not some-
Columbia University US www.columbia.edu
thing that you will receive in spite of the
years of study you have already put in.
Cornell University US www.cornell.edu
You need to be realistic, realize that your
Harvard University US www.harvard.edu qualifications will not put you at par
London School of Economics and Political Science UK www.lse.ac.uk with others who have done professional
Massechusetts Institute of Technology US http://web.mit.edu courses. Kumaria advises that when
after years of work you are earning only
McGill University Canada www.mcgill.ca
Rs. 25,000 a month, you’ll start ques-
Monash University Australia www.monash.edu.au tioning your decision to have studied
National University of Singapore Singapore www.nus.edu.sg psychology but you need to stay with it.
New York University US www.nyu.edu She advises that getting some experi-
ence from abroad in terms of pursuing
Peking University China www.psy.pku.edu.cn/en
short term courses or getting a global
Princeton University US www.princeton.edu/main experience by joining the likes of ‘Doc-
Stanford University US www.stanford.edu tors without frontiers’ will increase your
The University of Melbourne Australia www.unimelb.edu.au exposure and help build confidence.
Choices also become based on your
University of British Columbia US www.ubc.ca
personal needs at the time you finish
University of California US http://berkeley.edu/ your degree. Paresh Shah had passed out
University of California US http://berkeley.edu/ with a specialization in organizational
University of Cambridge UK www.cam.ac.uk behaviour but opted to join an NGO
where he began work as a counsellor.
University of Chicago US www.uchicago.edu
Psychology as a field remains as an ‘all
University of Michigan US www.umich.edu women’s subject’ in the mind of soci-
University of Oxford US www.ox.ac.uk ety, a thought that makes men feel a
University of Pennsylvania US www.upenn.edu/campus bit marginalized when they opt for this
subject. However, this didn’t deter Shah
University of Tokyo Japan www.u-tokyo.ac.jp/index_e.html
from staying in the subject and he went
University of Toronto Canada www.utoronto.ca/ on to receive the Richmond Fellowship
Yale University US www.yale.edu/ and worked in the field of psychoso-
cial rehabilitation. It was demanding
work, especially at the emotional level.
Most find themselves involved in After six years of work experience, he
working with the well. But, another found himself earning only Rs. 15,000-
category that exists requires restor- 20,000 a month, leaving him feeling a
ing well being. Assessment, diagno- little disillusioned. He opted to enter
sis and testing become a core part of the corporate world and use the skills he
psychologists working in this area and learned while studying organizational
rehabilitation is the essence of their behaviour. Shah has a piece of advice for
jobs. Dr. Tanwar stated, “Psychology people entering the field of psychology
is a very exciting field for people who echoed in Masih’s words, “They should
enjoy people but it is a misunderstood have the passion and they should also
field. It requires long years of work, have the patience. You need to think
training and education. Academic per- about your orientation and mentors
formance is important and courses are seriously, there are very good courses
technical.” When you are making an “They should have available abroad. Just remember psy-
earning through this profession, you chology is not a cake walk.”
need to free yourself from the corpo- the passion and they
rate trend in terms of money. Clinical should also have Qualities of a psychologist
psychologists, counsellors, psychome- This is largely dependent on the space
tricians and rehabilitative psycholo-
the patience” you choose to occupy but some con-
gists largely occupy this space along Paresh Shah stants do remain. Masih sums up the
with psychiatrists, social workers and Former consultant, Accenture Services skills in terms of the 3 P’s of psychology,
other specialists. Patience, Passion and Perseverance, a

47 careers 360 September 2009


In depth psychology

Glimpse into areas of study and some job opportunities


Applied Psychology Counselling, training programmes, market research, mental health services in hospitals, clinics, or private settings
Clinical Psychology Mental Health programmes in psychiatric hospitals and clinics, community, geriatrics, and private practice
Cognitive Psychology Study of the brain’s role in memory, thinking and perceptions, can apply to artificial intellegence
Counselling Psychology Help people deal with problems of every day living at personal, social, educational or vocational levels
Criminal/Legal Psychology Work in prisons, juvenile centres and special hospitals
Developmental Psychology Study the patterns and causes of behavioural change from infancy to adulthood
Educational Psychology Design, develop and evaluate educational programmes
Experimental Psychology Conduct experimental research on various aspects of human behaviour
Industrial/Organizational Psychology Applying psychological principles to personnel, administration, management and marketing problems
Neuro Psychology Applying study of the relation between human physical systems and behaviour to stroke/head injury
Research Psychology Physical, cognitive, emotional or social aspects of human behaviour
Social Psychology Studying group behaviour, leadership, attitudes and interpersonal perception

fact that many students and established Psychology courses demand passion, patience
psychologists agree to. You require a and perseverence to a great degree to succeed
basic sensitivity towards human nature
and need to be ethical in approach. Con- its footing though the future of counsel-
fidentiality is a must for any psycholo- ling looks very good in India.
gist, whether you are operating at the Are you keen on a career in psychol-
community level, corporate or involved ogy? Once you decide the specialization,
in group processes. and the school to study, the journey
Nishtha Upadhaya, Joint Control- becomes a bit easy. Don’t be afraid to
ler, Defence Accounts (Air Force) and take the step forward, but remember the
Financial Advisor (R&R Hospital), a three P’s required as the journey will be
university topper at the undergradua- a long one and not so easy. There may
tion and postgraduation level in psy- be various stumbling blocks and disillu-
chology always dreamt of joining the sionment on the way but once you have
administrative services. Her experience entered this world you will want to stay,
in the Defence Ministry led to a feeling sometimes out of choice and sometimes
that acceptability as a woman doesn’t in spite of it. There will be hardships
come easy but having studied psychol- involved, some misunderstanding and
ogy has helped her in dealing with initial monetary issues would keep cropping
resistance that is always there. Her skills in. But, the satisfaction you will receive
have been recognized by her seniors “When you are making when you help a person in whichever
as well and she is generally posted to capacity will leave you with a sense of
offices where there is a crisis of sorts.
an earning through achievement and probably a smile on
Studying psychology has created a lot this profession, your face when you fall asleep in the
of understanding about her own self but
Upadhaya remembers, “No one is sup-
you need to free night, drained after a long and taxing
day, emotionally as well as physically.
posed to be like you. They are supposed yourself from the
to be different.” corporate trend in
Circling the world of psychology terms of money. Previous Reviews
After investing more than five years of But it is emotionally Foreign Language: The lure of foreign
your life in psychology and if you are
still continuing to do so in whichev- satisfying ” words
Biotechnology: What to study, where to
er space you occupy, rest assured you work
have entered a world that is as diffi- Learning from the best professors for free
cult to enter as it is to exit. Sudhanshu in Kolkata. Mishra feels that students
Law: Raising the bar and being on the
Mishra had done a master’s through a entering this field need to be aware that right side of law
correspondence course from Annam- the scope in terms of academics is very
alai University and was an active mental stable. Clinical psychology is picking www.careers360.com
health practitioner. He changed fields up but various hardships are involved.
and started working with an NGO based Applied psychology still has not found

48 careers 360 September 2009


Cover Story Govt/PSU JOBS

govt/psu

1.71 lakh
jobs UP FOR GRABS

Government Jobs
(2008-2009)
Administration 2,188
Agriculture & Allied Science 988
Banking 51,692
Education 7,972
Engineering 10,559
Finance & Accounts 1,666
Health 7,424
Non-Technical 4,954
Office SUPPORT 7,839
sPECIALISTS 4,029
Science & Technology 2,627
Security 35,632
Service Engineering 31,530
OTHERs 1,678
Total 1,70,778
The government sector offers jobs in almost all fields
ranging from agriculture to hospitality. Know the
possibilities before you decide on a particular career
by Nimesh Chandra

W
ith over 18 million government recruits for various job
employees, government profiles and at all levels of responsibili-
sector still accounts for ties. The entry requirements, selection
over half of the total process, catchment area, and eligibility
employees in the organized sector in requirements are amazingly diverse.
India. And for millions of graduates and To help you navigate the job market
diploma holders in non-metros, a public better, we present an analysis of most
sector job is still a passport to financial of the jobs announced in the public
security, social status and general well sector during the last financial year
being. Hence, despite impossible suc- (2008-2009). Grouped into 14 differ-
cess rates like 1 in 10,000 for Special ent sectors, from agriculture to service
Class Railway Apprentices Examina- engineering, over 1.7 lakh employment
tion, lakhs of people every year sit for opportunities that are available for an
hundreds of examinations conducted aspiring youth have been examined.
by a host of agencies for that elusive While the detailed eligibility require-
government job. ments and examination processes are
Recruitments in the government sec- impossible to list out, a broad overview
tor happen at four levels. The central of qualifications, tips for examination
government recruits through the Union and other relevant details have been
Public Service Commission and the incorporated.
state governments through their own The primary objective is to provide
public service commissions. The public you a pen picture of the number, nature,
sector undertakings and autonomous selection process and prospects of avail-
institutions recruit either individually able government jobs across sectors.
or through centralized recruitment This is in a bid to enable you to make
boards on an all India basis. sound decisions about your career in
And recruitments in the public sector what would turn out to be a lifetime
are diverse. From gardner to advisor, pursuit for most of you.

Research
Top ten recruiters across Youth edge in
all sectors government recruitments Methodology
Mapping Employment News and
Organisation Vacancies select national dailies for the past
94%* year, we created a database of
State Bank of India 27,251 18-35** all the listing of jobs of Central,
Central Industrial Security Force 13,900 State Governments, Public Sector
Undertakings, autonomous bod-
Railway Recruitment Board 13,839 ies, Universities, and other general
recruitment bodies and mid-level
Delhi Police 10,566 career promotion opportunities
Indo Tibetan Border Police Force 7,676 including those on deputation. We
gathered detailed data on position,
Bharat Sanchar Nigam Limited 6,244 age, qualifications required, selec-
tion process, nature of recruitment
Ministry of Shipping/Road Transport 5,515 and organisations. We grouped the
and Highways 3% 2% 1% 170,778 jobs, so identified into 14
36-44 45-55 56 & above broad categories that include spe-
Employees State Insurance Corporation 4,753
cialists and others. Only recruitment
Union Bank of India 3,771 *Percentage of vacancies by armed forces has been excluded
** Age groups as the exact number of vacancies is
Oriental Bank of Commerce 3,056
not available.
Cover Story Govt./PSU jobs

Health Sector
M
edical officers were the most
recruited among the several job
titles in this sector primarily at
the government hospitals, public sector
corporations and other organisations.
The health sector openings accounted
for 4 percent of all jobs across all the
sectors. The opening for Nurse/Nurs-
ing officers/Sisters - the second larg-
est among job-titles require a BSc in
Nursing or diploma in general nursing
and midwifery and for higher level, in
addition to the said qualification, two-
three years of work experience is con-
sidered mandatory. However, for some
positions in a smaller organisation,
you may have passed class tenth exam
with an added qualification in Nursing.
The All India Institute of Medical Sci-
ences, New Delhi recruited more than
360 Sisters (Grade II) last year. For
Photographs: Outlook Group

Agriculture and Allied Disciplines


F
or the first time in modern history Indian Agricultural Research Institute’s
the 1960s and 1970s saw impres- regional centres all over the country
sive growth in agricultural pro- and at the research divisions of Indian
ductivity aimed at making India fully Council for Agriculture Research . Many
self-sufficient in its food requirements. openings were seen at the Research Fel-
However, in the current scenario due low (both senior and junior level) or
to several factors like unsustainable use Associate level in several projects that
of resources, lack of scientific research, required at least a high second class
and coping with issues such as climate PG or a higher degree like PhD. On an
change, usage of fertilisers, power short- average the openings were at middle or
ages etc. has compelled the government senior level that required substantial
to have a rigorous and coherent policy work experience. Maharashtra Public
to boost activities in agriculture, vet- Service Commission required over 150
erinary, forestry and allied areas. In our Assistant Commissioners in the field
study we found that job openings for of Animal Husbandry at a pre-revised
agricultural graduates increased con- pay-scale of Rs. 8,000-13,500. For such
siderably in banks and financial institu- openings a Master’s degree is required
tions and the opportunities, particularly and practical experience in Animal Hus-
in the rural areas are multiplying. Scien- bandry for a period of not less than 5
tists and subject specialists were in high years in a government department or
demand for which postgraduation (PG) in an industrial undertaking is a must.
in relevant area was essentially required. The responsibilities at such positions
Specialisation in subjects like agronomy, usually ask for scientific evaluation of
animal husbandry, horticulture, plant various technical programmes and sug-
protection, soil science, entomology gesting suitable remedial measures. The
and microbiology were the most sought employment opportunities also were
after. Most of these positions were at the found at the Krishi Vigyan Kendras

52 careers 360 September 2009


Top recruiters in Health Sector (2008-09) Maximum job openings in
Organisation Vacancies Maximum job openings
Health Sector (2008-09)
Position Vacancies
Employees State Insurance Corporation 2,805 828 Insurance Medical Officers
Nurse/Nursing officers/Sisters 1,566
Uttarakhand Public Service Commission 900 875 Medical Officers
Medical Officers 1,394
Tripura Public Service Commission 730 365 General Duty and Junior Medical
Officers each Insurance Medical Officers 829

Railway Recruitment Board 556 Health & Malaria Inspector, RRB Chennai Junior Residents 702
Assistant Professors 430
All India Institute of Medical Sciences 364 362 Sister Grade II
General Duty Medical Officers 366
Postgraduate Institute of Medical Education 200 191 Assistant Professor
& Research, Chandigarh Health & Malaria Inspectors 302

the post of medical officers in their spe- hospitals/dispensaries of E.S.I. Corpo- Postgraduate Institute of Medical Edu-
cialised area, a degree in related med- ration after clearing the selection test. cation & Research, Chandigarh filled in
icine field is essential. For insurance The other promising job opportunity 200 faculty positions. Railway Recruit-
medical officers, who were recruited in in the health sector is at teaching and ment Board selected 229 Health &
large numbers by the Employee State research positions. Last year 430 assis- Malaria Inspectors which required the
Insurance Corporation, in addition to tant professors were recruited in differ- candidates to have a degree in science,
a medical qualification, it is obligatory ent medical colleges and hospitals in the preferably with chemistry as the main
that one should have completed com- country. While Lady Hardinge Medical subject. The other noteworthy open-
pulsory rotating internship and also be College & Smt S.K Hospital recruited ings here are at the level of Pharmacists,
registered under the Medical Council over 150 faculty members of which 68 Medical Superintendents, Radiologists,
of India. These officers are posted in were for assistant professorship, the Anaesthetists and Subject Specialists.

(KVK); Project Directorates on differ-


ent agriculture/allied subjects, com-
modity boards and cooperatives. The
KVKs usually employed programme
coordinators, farm managers and sub-
ject matter specialsts. The recruitments
are usually advertised in the Employ-
ment News and national newspapers,
but one should always keep a check on Maximum job openings in Agriculture and
Allied Disciplines (2008-09)
the websites of the agriculture universi-
ties in the country and research insti- Position Vacancies
tutions like National Dairy Research Assistant Commissioner 153
Institute, Forest Research Institute,
Indian Veterinary Research Institute, Senior Scientist 142
Indian Agricultural Research Institute Head of various departments 50
etc. Last year, the State Public Service
Commissions recruited the maximum Subject Matter Specialist 40
number of people followed by research Principal Scientist 28
institutes of the Agriculture Council.

Top recruiters in Agriculture and Allied Disciplines (2008-09)


Organisation/Department Vacancies Maximum job openings

Public Service Commission, Uttar Pradesh 217 Veterinary Medical Officer

Maharashtra Public Service Commission 204 Assistant Commissioner, Animal


Husbandry
Indian Agricultural Research Institute 61 Senior Scientist
Krishi Vigyan Kendra 29 Subject Matter Specialist

Central Institute of Fisheries Education 26 Senior Scientist

53 careers 360 September 2009


Cover Story Govt./PSU jobs

Science &
Technology
W
hen Aarti Srivastava, a polymer
scientist, started looking for a
job in her field, she attempted
a balanced approach to both teaching
and research. Her PhD supervisor at
Banaras Hindu University told her she
would be competitive for faculty posi-
tions, but her post-doc advisor suggest-
ed that her research outcome would be
more suitable to a career in research.
She thus chose a public sector oil com-
pany’s Research & Development centre
where she now relishes the challenge of
developing real-world products. In the
past one year such openings have been
advertised at different levels in different
functional areas. Of the 2,627 job posi-
tions in this sector, nearly half were that
of scientists at different levels.

Banking Sector - Money Matters Maximum job openings in


Banking Sector (2008-09)

A
mrendra Nath Sinha, a probation- the qualifying criteria for vacancies Position Vacancies
ary officer at the Indian Overseas were found to be postgraduation with
Clerical level 28,583
Bank reflects on the need for a relevant specialization at the middle
much wider-ranging of knowledge than and senior level positions. Knowledge Probationary Officer 12,688
was required, say a decade ago. The of computers is an add on. The usual Assistant Manager 2,725
range of products and services which openings were for chartered accoun- Manager 1,103
banks can offer is so extensive following tants, cost accountants, management, Agriculture Officer 652
the deregulation of the sector. In the agriculture and commerce graduates.
Management Trainee 551
previous year (2008-09), banking sec- The other job openings in the sector
tor recruited the maximum number of
personnel at various levels ranging from Top recruiters in Banking Sector (2008-09)
management trainees to assistant man-
Organisation/Department Vacancies Maximum job openings
agers and agriculture officers to market-
ing & recovery officers (rural). State Bank of India 27,241 20,000 Clerical Grade
However, the two most demanding job Union Bank of India 3,771 2,075 Assistant Manager (Marketing)
positions offered at the entry level are at Oriental Bank of Commerce 3,050 3,000 Probationary Officers
the Clerical Grade and as Probationary
Central Bank Of India 2,056 850 Clerical Grade
Officers (PO). These positions draw a
dominant pay-scale of Rs. 4,410-13,210 Bank of Baroda 1,950 1,000 Clerks/750 Probationary Officers
and Rs. 10,000-18,240 respectively. Syndicate Bank 1,850 1,300 Probationary Officers
With stiff competition coming from pri-
Bank of India 1,750 1,750 Clerical Grade
vate sector and foreign banks in India,
most of the nationalised banks enable Andhra Bank 1,675 965 Clerical Grade
a greater adaptation of life-long learn- Allahabad Bank 1,423 1,000 Clerks cum Cashiers
ing to the present and future qualifica- Indian Overseas Bank 1,250 1,250 Probationary Officers
tion needs. In the present context of
Canara bank 1,100 400 Probationary Officers
an increasingly complex finance sector,

54 careers 360 September 2009


While public sector enterprises such The strategic sector has also recruit- number of posts have been devoted spe-
as Oil and Natural Gas Corporation ed hundreds of scientists, for instance cifically to research and teaching posi-
Limited, Indian Oil Limited, Uranium the Defence Research & Development tions in academia. Research Associates,
Corporation of India Limited, Hindu- Organisation (DRDO) recruited 500 Research Fellows & Assistants, Junior
stan Organic Chemicals Limited and scientists ‘B’ last year. Interestingly, a and Senior Research Fellows were
the like recruited several S&T person- majority of those employed at DRDO very much encouraged to render their
nel last year, the Council of Scientific were graduates from the Indian Insti- services in various projects. Academic
and Industrial Research and its labo- tutes of Technology (IITs). For such institutes such as central and state uni-
ratories also employed many senior/ positions the Recruitment and Assess- versities, National Institutes of Tech-
principal scientists. The number of chief ment Centre conducts a Scientist Entry nology, IITs and like regularly recruit
scientists recruited were relatively less. Test (SET) usually advertised on their candidates at the above positions who
website and Employment News. are later employed as faculty members.
The S&T sector has wide range of The projects were seen to be largely
Maximum job openings in Science
& Technology (2008-09) opportunities for personnel in all critical sponsored by department of science
areas like health, education, basic sci- and technology, biotechnology, atomic
Position Vacancies
ence, power, protection technologies and energy, space ministry of environment
Scientists/Senior Scientists/ 1,196 so on. In the past few years, an increasing and forests and health & family welfare.
Principal Scientists
Research Associates, Fellows & 214
Assistants (RA/RF) Top recruiters in Science & Technology (2008-09)
Junior Research Fellow (JRF) 169 Organisation Vacancies Maximum job openings

Senior Research Fellow (SRF) 108 Defence Research & Development Organisation (DRDO) 539 500 Scientist ‘B’

Principal Scientist 28 Oil and Natural Gas Corporation (ONGC) 89 89 Field Executives

In our analysis, among the top recruit-


ers, the State Bank of India emerged as
the largest recruiter with over 27,200
vacancies in the last year - the largest
share being taken by Clerical Grade fol-
lowed by Probationary Officers (PO).
The other large recruiter was Union
Bank of India. The entry level eligibility
criteria for the former is 12th pass with
60 per cent marks while for the POs it is
graduation with stipulated percentage
that varies from bank to bank. The selec-
tion for POs is through preliminary and
main examination followed by group
discussion and interviews (also see page
24 for details on Bank PO exam).
The 2-hour preliminary exam is objec-
tive comprising English language; test of
reasoning; general awareness including
computer knowledge; and quantitative
aptitude including data interpretation.
The 3-hour main examination also has
include investment officers, insurance Within banking, employers look for a descriptive section on English. A simi-
advisors, foreign exchange manager, people with following skills: numeracy lar exam pattern is adopted for clerical
systems manager, financial analysts, and mathematics, relationship manage- grade but the emphasis is on numerical
corporate credit personnel and so on. ment that makes you understand client aptitude, reasoning and language skills.
In the coming years, it appears that the needs; industry and product knowledge; Recruitment details are available on
development of vocational or profes- interpersonal skills; knowledge of infor- respective websites of banks, Employ-
sional qualifications would be a priority mation and communication technology; ment News, job portals (look for reputed
for the Indian banking sector. and languages and cultural awareness. ones) and national dailies.

55 careers 360 September 2009


Cover Story Govt./PSU jobs

Education - teaching for a new India


F
aculty openings in academic insti- The Council of Scientific and Indus-
tutions are best suited for moti- trial Research (CSIR) conducts the
vated self-starters who have gone UGC/CSIR-NET for natural sciences.
through both the rigours and exciting The prerequisite to appear for this test
facet of a higher degree, usually a PhD, is a postgraduate degree in the respec-
while post-doctoral experience is an tive subject. The test is conducted by
added advantage. The highest rewards the UGC twice a year usually in June
are given to those who are able to identi- and December. There are two papers
fy and explore original problems in their of which the first tests your teaching
fields. With the Sixth Pay Commission and research aptitude, while the second
in place, the education sector is particu- paper is designed to test your knowledge
larly seen to attract many people. in the subject. Employees State Insur- Maximum job openings in
The attraction is also due to the rela- ance Corporation and Uttarakhand Education Sector (2008-09)
tively flexible structure of the profes- Public Service Commission recruited Position Vacancies
sion. There were close to 8,000 teaching about 1,500 assistant professors/
Lecturer 2,543
jobs advertised last year in the public- lecturers. Banaras Hindu University
funded universities and organisations, also recruited nearly 500 faculty in Assistant Professor 1,018
research institutions, schools, munici- last year. Major recruiters also include Professor 728
pal corporations, and public service different ministries, Railways and
Associate Professor 641
commissions. Out of these, nearly 50 defence services.
percent were at the entry level as lectur-
ers and assistant professors. In view of Top recruiters in Education Sector (2008-09)
several academic institutions being set Organisation/Department Vacancies Maximum job openings
up by the government and private sec-
Employees State Insurance Corporation 1,638 501 Assistant Professors
tor in the country, many teaching and
research responsibilities are imminent. Uttarakhand Public Service Commission 1,404 1,404 Lecturer
In order to equip oneself for a faculty Municipal Corporation of Delhi 1,003 1,003 Teachers
position, one needs to pass the National Banaras Hindu University 470 436 Lecturers
Eligibility Test (NET) conducted by the
Delhi Subordinate Services Selection Board 453 290 Trained Graduate Teachers
University Grants Commission (UGC).

Engineering
T
oday’s engineers and technolo-
gists continue to revolution-
ize the way we live. At the risk
of being simplistic, in general, an engi-
neer’s position stresses theory, analysis,
and design while a technologist’s job
incorporates applications of the same.
Last year saw more than 10,500 jobs
in engineering domain, not to speak of
technicians who are dealt separately
in the section on service engineering.
Job-titles in demand were Junior Tele-
com Officers (JTO), Graduate Engineer
Trainees (GET) and Junior Engineers.
Public Sector Units (PSU) in particular
aggressively looked for fresh engineers
to be appointed as executive trainees in
the pre-revised dominant pay scale of

56 careers 360 September 2009


Finance & Accounts - bean counters
T
he option in finance involves devel- businesses by managing risk, anticipat-
opment of theoretical and practi- ing potential risk problems and pro-
cal approaches to financial man- tecting from catastrophic losses. Last
agement, security analysis, and portfolio year Life Insurance Corporation (LIC)
management as also the analytical study recruited 30 actuarial administrative
of money markets, real estate, insur- officers that required a pass in papers
ance, options & futures and financial of Actuarial Society of India (IAL/
institutions. However, the moment we ASI) apart from a basic degree. Larg-
grouped accounts in the category all job- est recruiters for accountants were LIC,
titles with large vacancies overshadowed Food Corporation of India, and Railway Maximum job openings in Finance &
the vacancies in finance sector. Recruitment Board in the pre-revised Accounts (2008-09)
In finance, several banks like UCO dominant pay-band of Rs. 5,000-8,000
Position Vacancies
Bank, Canara Bank, Andhra Bank and and Rs. 7,500-12,000. Employees Provi-
Dena Bank recruited Chartered Accoun- dent Fund recruited nearly 100 audit Accountant/Accounts Officer 400
tants in two figures. Similarly the public personnel last year. Skill-sets in demand Accounts Assistant 245
sector organizations like Food Corpo- for accountants in particular are finan- Trainees - Accounts 79
ration of India, Nuclear Power Corpo- cial statements preparation, general led- Chartered Accountants 132
ration of India Limited and National ger accounting, ad-hoc reporting and
Auditors/Audit officers 98
Highways Authority of India recruited inter-company reconciliation.
finance managers, deputy managers, and
financial analysts in nearly same quan- Top recruiters in Finance & Accounts (2008-09)
tum. In accounts category, maximum Organisation Vacancies Maximum job openings
vacancies were found to be as accoun-
Life Insurance Corporation (LIC) 130 100 AAO Accountants
tants/accounts officers both at senior
and junior level followed by account Food Corporation of India 106 54 Assistant Accounts
assistants, trainees, and auditors. Employees Provident Fund Organisation 93 41 Assistant Audit Officer
The other promising thing to note here Railway Recruitment Board 59 30 Accounts - Junior Accounts Asst
is the openings in insurance in this sec- National Highways Authority of India 57 32 Accounts Officer
tor. Jobs in insurance involve working
UCO Bank 75 75 Chartered Accountants
for the betterment of individuals and

Rs. 12,000-17,500. Some of the big To be selected, candidates have to write websites of these PSUs. Other openings
recruiters were Bharat Heavy Electri- a test comprising a little over 120 multi- in this domain were: Section Engineers,
cals Limited, Oil and Natural Gas Cor- ple-choice questions of the relevant sub- largely recruited by Railway Recruit-
poration Limited, Damodar Valley Cor- ject discipline and all those short-listed ment Boards; Scientific officers or Sci-
poration, and National Thermal Power appear for GD and Personal Interview entists (by Ministry of Communications
Corporation. The GETs were recruited before the respective company’s Cen- & IT) and Assistant Engineers, (by state
in different disciplines, for instance tral Selection Board. Application and power corporations) as also Network
NTPC sought 160 trainees in Electrical, selection formalities are now increas- and Design Engineers; Architects and
220 in Mechanical, 60 in Civil and 90 in ingly being done online. The recruit- Mining Supervisors in government or
Control & Instrumentation engineering. ment information is available on the government-supported establishments.

Top recruiters in Engineering Sector (2008-09) Maximum job openings in Engineering


Organisation/Department Vacancies Maximum job openings
Sector (2008-09)
Bharat Sanchar Nigam Limited 3,945 3,545 JTOs (Telecom) Position Vacancies

Rajasthan Rajya Vidyut Prasaran Nigam Ltd 879 879 Junior Engineers Junior Telecom Officers 3,945

Bharat Heavy Electricals Limited 855 750 Engineering Trainees Trainees - Engineering 2,036

Railway Recruitment Board 821 86 Section Engineers at RRB, Bhopal Junior Engineers 1,332

National Thermal Power Corporation 602 Executive Trainees Section Engineer 407

Oil and Natural Gas Corporation Limited 442 Executive Trainees Scientific Officers/Scientists 341

57 careers 360 September 2009


Cover Story Govt./PSU jobs

Administration - the glue that binds


A
dministrative jobs are classified various insurance corporations, scien-
under Central and State. While tific research organisations, and govern-
central government jobs are ment departments listed more than 600
branched into All India Services and vacancies at Administrative Officer’s
Central Services, a similar categorisa- level in the dominant pay scale of Rs.
tion is seen at the state level. Most of the 8,000–13,500/Rs. 11,110-20,910. RRB
jobs in this group were small in num- recruited close to 750 Assistant Sta-
ber but at higher ranks from directors tion Masters and Depot Material Super-
to heads of government undertaking intendents. Ministry of Home Affairs
and from joint secretary to secretary employed over 50 Intelligence Officers
level. Vacancies in larger numbers were at its Narcotics Control Bureau. The eli-
listed by Railway Recruitment Board gibility at entry level for above jobs is a
(RRB), insurance firms and govern- graduation degree and selection is done
ment. For higher echelons, aspirants through written test, GD and interview.
need to write Civil Services Exam con- Recruitments happened in Ministry of
ducted by UPSC at the central level or Finance, Defence, ESIC, Department
a similar exam conducted by the State of Animal Husbandry and Food Safety
Public Service Commissions. Last year, & Standards Authority of India.

Top recruiters in Administration (2008-09) Maximum job openings in


Administration (2008-09)
Organisation/Department Vacancies Maximum job openings
Position Vacancies
Railway Recruitment Board 576 Assistant Station Masters (164 at RRB Chennai)
Administrative Officer 618
National Insurance Company Limited 153 Administrative Generalist (50) & Specialists (103)
Assistant Station Master 532
Department of Personnel & Training 113 113 Deputy Superintendents Deputy Director 135
Border Security Force 90 51 Assistant Sub Inspectors Director/Head/Secretary 113

Office Support - the nuts & bolts


N
early 8,000 job vacancies were this category. Section Officers account
listed in this category that include for just over 2 percent of all positions.
lower division clerks (LDCs), ste- A sizeable number of LDCs were also
nographers, office assistants, draughts- employed by Ministry of Shipping and
man, private secretary, typist, library Kendriya Vidyalaya Sangathan. For
attendant, telephone operator, recep- entry in clerical grade, one needs to
tionist and messenger and at a higher appear in a written exam in two parts:
level job titles like upper division clerks, first is an objective paper of 200 marks
section officers, and office superinten- equally divided into sections on reason-
dents among host of others. In all there ing ability and clerical aptitude; English
were 3,018 positions of clerks and 3,125 language; numerical ability and general
posts of office assistants which together awareness. Part two comprises a type-
account for 78 percent of all positions in writing test.

Maximum job openings in Top recruiters in Office Support (2008-09)


Office Support (2008-09)
Organisation Vacancies Maximum job openings
Position Vacancies
Life Insurance Corporation 2,771 1277 Office Assistants at LIC (Northern Zonal Office)
Office Assistant 3,125
Municipal Corporation of Delhi 815 815 Lower Division Clerks (LDCs)
Lower Division Clerk 2,889
Stenographer 780 Military Engineer Services 569 169 Lower Division Clerks (LDCs)

58 careers 360 September 2009


Cover Story Govt./PSU jobs

Security - the men in uniform


A
fter banking, maximum job open- and ITBP together accounted for 68 per
ings were in security. The State cent of the jobs or 22,340 men and 1,486
Police, Industrial Security Forces, women constables. For selection, one
Border Security Force/s and even Banks needs to qualify physical efficiency test
employed security personnel, although and written test. For example at CISF,
majority were at the constable level in the former consists of events like race,
the dominant pay scale of Rs. 5,200- long and high jump which carry 25 marks
20,200. Educational qualification for and the latter consists of both objec-
Constable-general duty is a pass in class tive and descriptive test for 50 marks.
10/10+2. Other job-titles in the sector The exam assesses candidates’ general
included security and vigilance officer, awareness, knowledge of elementary
assistant commandants, security super- maths and ability to observe and distin-
visors and coast guards. The sector had guish patterns and basic knowledge of
35,632 jobs which accounted for 21 per language. Interview and special qualifi-
cent of total vacancies in the last one cations like creditable achievements in
year. Total vacancies for post of con- sports, NCC, scouts/guides or any extra
stables was 34,459 or 97 per cent of all curricular activity have a weightage of 15
security openings. CISF, Delhi Police and 10 marks respectively.
Maximum job openings in
Top recruiters in Security Sector (2008-09) Security Sector (2008-09)
Organisation Vacancies Maximum job openings Position Vacancies

Central Industrial Security Force (CISF) 13,499 12,095 Men & 1,178 Women Constables Constable 34,459

Delhi Police 10,553 10,245 Men & 308 Women Constables Assistant Commandants 269

Indo Tibetan Border Police Force (ITBP) 6,944 6,933 Constables Security Officer 232
Sashastra Seema Bal 2,644 2,644 Constables Assistant Sub Inspector 161

Non-technical Jobs - support staff


T
he job titles in this category include class V in order to be eligible. An addi- Maximum job openings in
Store Keeper, Security Guard, tional qualification of an ex-serviceman Non-technical Category (2008-09)
Driver, Labourer, Peon, Washer- is generally essential for the job of secu-
Position Vacancies
man, Gardener, Laboratory Assistant, rity personnel in establishments such
Blacksmith, Sweepers among others. as CISF or Border Security Force. The Drivers 1,352
The total number of vacancies in the last applications are aplenty for these posi- Labourers 1,316
year was close to 5,000 or about 3 per- tions as the hopefuls consider this as Store Keeper/Assistant Store 322
cent of total number of vacancies. Apart a safe and secured option. The other Keeper
from the major recruiters listed out, advantage is the adherence to office tim- Safaiwala/Safai Karamchari 149
Indian Army, Indian Navy, Ordinance ings which in case of most of the private
Chowkidar 107
Factory, Railway Recruitment Board, firms is highly ignored.
Sashastra Seema Bal and Military Engi-
neering Services also employed sizeable
Top recruiters in Non-technical Category (2008-09)
number of people. Candidates with edu-
cational qualification of class VIII at the Organisation Vacancies Maximum job openings
minimal level need to apply for the above Ministry of Shipping/ Road Transport & 689 353 Driver Mechanical Transport
listed job titles. While the prevalent age Highways
group for such aspirants was observed Indo Tibetan Border Police Force (ITBP) 557 Driver - Constable Driver
to be 18-25 years, the dominant pre- Central Industrial Security Force 285 44 Sweepers
revised pay scale was Rs. 2,550-3,200 Western Naval Command, Headquarters 341 208 Assistant Store Keepers
and Rs. 3,050-4,590. Unskilled labour-
Naval Dockyard 753 698 unskilled labourers
ers, however, need to be literate up to

60 careers 360 September 2009


Cover Story Govt./PSU jobs

Specialists: Management, Social Science, Computers, and Law

T
he specialist category includes
Maximum job openings in Specialists Category (2008-09)
professionals from the field of
Management, Social Sciences, Position Category Vacancies
Law and Computers that excludes com- Management Trainees Management 555
puter engineering. Management Train- Assistant General Manager Management 233
ees, in particular those who graduated
Customer Relations Assistant Management 192
from Business schools in less than 1-3
years were the most in demand with Regional Officers Social Science 150
organisations like Steel Authority of Doctoral Fellowships Social Science 55
India Limited, National Thermal Power Executive/Legislative/Protocol Assistants Social Science 44
Corporation, Uranium Corporation of
Programmers/Assistant Programmers Computers 239
India, NHPC Limited formerly called as
National Hydroelectric Power Corpora- Administrative Officer Computers 150
tion Ltd and Syndicate Bank recruiting Manager - IT/Systems Computers 124
them in different functional areas like Law Officers Law 108
finance, human resources and market-
Restorers Law 80
ing. The Social Sciences had fewer posi-
tions that asked for applications for the
posts of regional officers in Ministry of Top recruiters in Specialists Category (2008-09)
Information & Broadcasting. The Indi- Organisation Vacancies Maximum job openings
an Council of Social Science Research
Steel Authority of India Limited 300 300 Management Trainees
(ICSSR) also asked for applications
from those willing to pursue PhD for 40 Delhi Metro Rail Corporation Ltd 192 192 Customer Relations Asst
doctoral fellowships in the open catego- Food Corporation of India 139 57 Assistant General Manager
ry and 15 in the northeast category. In Ministry of Information & Broadcasting 150 150 Regional Officers
computers, programmers/assistant pro-
Indian Council of Social Science Research 55 55 Doctoral Fellowships
grammers that have a diploma or degree
in computer applications were asked to Parliament of India 44 34 Executive/Legislative/Protocol Assistants
apply for nearly 250 positions. Similar- The Oriental Insurance Company Limited 150 150 Administrative Officer
ly job titles like Administrative Officer Employees Provident Fund Organisation 127 127 Programmers
and Manager-IT/Systems were adver- Andhra Bank 75 75 IT Officer
tised for in organisations like Employ-
High Court in various states 258 80 Restorers Delhi High Court; 74 Personal
ees Provident Fund, Andhra Bank and Assistant in Patna High Court
Oriental Insurance Company Limited.
Central Bank of India 70 70 Law Officers
In Law, several banks like the Central

Bank of India and Bank of Maharashtra


looked for law officers in the prevalent
pay band of Rs. 14,300-18,300. The eli-
gibility criteria for a law officer in banks
is a mandatory law degree with 60%
marks and active practice at the Bar for
5 years or as law officer in legal depart-
ment in a commercial bank/financial
institution. The High Court in various
states were on the look for Restorers
in the pay-scale of Rs. 5,200-20,200
short-listed through a two-hour written
examination based on multiple-choice
questions in language comprehension,
general awareness, mathematics and
reasoning. Restorers or Junior Judicial
Assistants are selected after a two-stage
exam comprising comprehension/essay
writing, type-writing and in interview.

62 careers 360 September 2009


Service
Engineering
T
his category includes all such
vacancies where a professional is
likely to be involved in fabricating,
operating, testing and troubleshooting,
and maintaining existing equipment
or systems. In other words, the job
vacancies included anyone holding a
qualification in vocational training (say
diploma from Industrial Training Insti-
tute or Polytechnic) who was qualified
to typically install, test, and maintain
products in the field and was integral to
the manufacturing process. This sector
accounted for nineteen percent of all
job-vacancies in our study. The maxi-
mum openings were for the job title
Assistant Loco Pilot/Loco Pilots by the
Railway Recruitment Board.
The other job openings apart from the qualification needed for applying to
ones listed in the table in sizeable num- positions such as foreman, fitter, charge-
bers were that of fitters, mining sirdars man or junior supervisor is a diploma
in coalfields, technical officers, assistant in a relevant discipline from an ITI or a
workshop superitendents, chargemen, similar institute. The positions such as Maximum job openings in
crane operators, electricians, foremen assistant technicians, craftsmen, labo- Service Engineering (2008-09)
and machinists. Railway Recruitment ratory assistants and junior attendants Position Vacancies
Board in various zones collectively require 10/10+2 pass and relevant expe-
Assistant Loco Pilot 3,958
looked for nearly 10,200 people in this rience depending on the nature of job
sector, while the Ministry of Shipping/ and responsibilities. Recruitments also Technicians 3,620
Road Transport & Highways advertised happened in Public Sector Enterprises Junior Engineers 2,980
for over 4,150 jobs in service engineer- like Hindustan Petroleum Corporation
ing. Delhi Metro Rail Corporation Ltd Limited that recruited over 250 Operat- STA/Technical Assistant 2,823
also announced close to 1,300 vacan- ing Technicians and Eastern Coalfields Social Security Assistant 2,382
cies, of which 789 posts were for Station Limited that emloyed Mining Sirdars.
Telecom Technical Assistant 2,364
Controller Train Operators. The Direc- The Department of Atomic Energy also
torate General of Employment and advertised for more than 100 stipendi- Superintendent 1,537
Training (DGET) which is the agency ary trainees in different areas, mainly for
Fire Operator 1,242
responsible for implementing vocational their Hyderabad Station.
training programme in the country has
observed the need for skilled person- Top recruiters in Service Engineering (2008-09)
nel for openings in both manufacturing Organisation Vacancies Maximum job openings
and services in India. The latest annual
Railway Recruitment Board 10,190 2,588 by RRB Allahabad of which 1,636 for
report of DGET (2007-08) states that Assistant Loco Pilots; 1,505 at RRB Bhopal
in order to sustain adequate supply of of which 1,059 for Technicians
semi-skilled workers, and also for value Ministry of Shipping/Road Transport & 4,158 1,537 Superintendents
creation through dynamic vocational Highways
training policy and infrastructure, 6,906 Employees Provident Fund Organization 2,394 2,382 Social Security Assistants
Industrial Training Institutes (ITI)/
centres (1997 in government sector Bharat Sanchar Nigam Limited 2,270 397 Telecom Technical Assistants at
BSNL Punjab
and remaining 4,909 in the private sec-
tor) are functioning all over the coun- Delhi Subordinate Services Selection Board 1,482 Delhi Fire Services - 1,242 Fire Officers
try. These ITIs have a seating capacity Bharat Heavy Electricals Limited 1,480 750 Supervisor Trainees
of 9.53 lakh and they impart training
Jaipur Vidyut Vitran Nigam Limited 1,390 1,390Technical Helpers
in 110 trades. The general educational

63 careers 360 September 2009


Cover Story Govt./PSU jobs

Others: Music,
Dance, Theatre,
Arts; Hospitality;
Media; Language;
and Sports
T
here were fewer jobs in govern-
ment and public sector organisa-
tions in disciplines like Music/
Dance/Theatre/Arts, Media, Hospital-
ity, Language, and Sports. The job titles
in Music et al that were in demand last
year included painters, photographers,
instrument players, dancers and vocal-
ists. Organisations looking for such Hindi officer, Hindi typists and official sports personnel in different disciplines
posts were Indian Railways, National language officers. Largest recruitment like hockey, football, tennis, cricket, vol-
School of Drama, Kathak Kendra, San- was through the RRB and Public Ser- leyball and badminton. This category
geet Natak Akademi, Banaras Hindu vice Commission, Uttar Pradesh. Even had one percent of total job vacancies
University and Ministry of Shipping. banks such as UCO, Andhra, Canara, in a span of one year. The other job
In Hospitality, the National Aviation Dena, Allahabad and Bank of Maha- was that of Assistant Coach in institutes
Company of India Ltd called for appli- rashtra called for applications for offi- required a Bachelor’s degree in Physical
cations to fill 547 posts of Trainee Cabin cial language officers. Indian Railways Education and a Diploma in Coaching
Crew at a pay package of Rs. 28,000 per recruited the maximum number of from an institution like NIS Patiala.
month. Media jobs were advertised the
least last year. 21 Junior Proof Readers Top recruiters in Others Category (2008-09)
were advertised by Parliament of India, Organisation Vacancies Maximum job openings
while other organisations announced
Ministry of Shipping/Road Transport & Highways 11 Painters
their requirement of Public Relation
Officers and Sub-Editors in this domain. Centre For Personnel Talent Management 04 Photographers
In languages area, Rajbhasha Assistant National Aviation Company of India Ltd (Air India) 547 Trainee Cabin Crew
and Hindi language translators were the Central Industrial Security Force 69 Cooks
most sought after. One needed a Master’s
Parliament of India 21 Junior Proof Readers
degree in Hindi and about two years of
relevant experience for the above posts. Guru Gobind Singh Indraprastha University 7 Assistant Producer, Video Editors
Other job-titles too were linked to Hindi Railway Recruitment Board, Guwahati 75 Rajbhasha Assistants
language as there were openings such as Public Service Commission U.P. 23 12 Urdu, 11 Hindi Translators
National Cadet Corps 92 Sports Persons
Maximum job openings in
Others Category (2008-09) North Central Railway 36 Sports Quota Hockey

Position Category Vacancies

Concluding remarks
Photographer/ Music etal. 09
Cameramen

W
Painter Music etal. 11
ith over 1.7 lakh jobs, the government and public sector still collectively
Trainee Cabin Crew Hospitality 547
account for about half of the jobs that are available in the organised sector
Cook Hospitality 156 and hence are very much in demand, especially in tier 2 and tier 3 cities.
Junior Proof Reader Media 20 But what motivates individuals to opt for public service varies. Prof. Purshottam
Agarwal, Member UPSC when quizzed about civil services said, “Services as a
PR Officer Media 5
word is integrated into sheer conceptualization of a government job, which is why
Rajbhasha Assistant Language 80 it is termed as public service. In terms of diversity, challenges, and ability to make a
Hindi Translator Language 54 difference, no other job can match civil services.” On the other hand, it is iron clad
Sports Quota NCC Sports 93 security that a government job offers, that motivates many aspirants, is the opinion
of J.Subhramaniam, Research Director, NTPC. Whether it is service orientation or
Sports Persons Sports 76
security, a public sector job offers scope for both.

64 careers 360 September 2009


First Person D. Purandeswari

“Neither the
UGC nor AICTE
Acts have the
teeth to punish”
D Purandeswari, the Minister of State for HRD held the
same portfolio in the previous ministry as well. She spoke to
Mahesh Sarma, on how the ministry is working towards
making the system effective, efficient and transparent.

every state is supposed to have a fee committee in place, an


admission regulatory committee in place and see that fees is
not abnormally high. Regulations as a stifling factor is com-
pletely different, we need to look at it outside this context.

Q. Can an institution which has been granted deemed uni-


versity status go ahead and set up ten other unaccredited
academic institutions as constitutent colleges ?
A. In order to get a deemed university status, any institution
has to go through a certain process, which I am sure these
Rajesh Thakur/Outlook Group

institutions too would have got through.

Q. Not quite. Some of these institutions have received


deemed university status and have opened constituent
colleges which are presented as under-the-same –umbrel-
la colleges.
A. There are deemed universities and there are universi-
Q. It is argued that regulations are stifling in nature and ties that have been asking for their constituent colleges to
a lot of institutions outside the regulatory regime are per- be recognized as part of the deemed university. But, we
forming well. Your comments. permit only very good colleges to get affiliated. They cannot
A. We need to have a regulatory mechanism in place bring any other college and affiliate them to their univer-
because anybody just can’t open up an institute in a ten-room sity and call them their constituent colleges. That’s not
building and say that I am imparting edu- permissible. The entire deemed-to-be
cation to students–without faculty or... the university process is now coming under
fee is abnormally high. As per our national the scanner. We will check the institu-
policy on education, education cannot be “Anybody just tions which were awarded the status
for profit. Supreme Court judgments have
also pronounced that education is not a
can’t open up an and the process under which they were
granted the status. We will also review
profit-making business, rather it should institute in a the performance of these institutes. That
be accessible to everybody, even to the
most disadvantaged child in our soci-
10-room building is the reason why we have stalled issu-
ance of deemed university status to any
ety. To translate all these thoughts, it is and say I am institution now. The higher education sec-
necessary that we have a regulatory tor is now undergoing a lot of reforms
mechanism in place. That is why, fol- imparting education” and these measures are all part of the
lowing the Supreme Court judgement, reform mechanism.

66 careers 360 September 2009


Q In the 100-day agenda reform list, the Ministry talked and more. We don’t even know the employability opportuni-
about bringing to book the colleges/universities engaged ties the education is going to provide.
in malpractices. What are these 25 malpractices?
A They are still in the process of formulation. This is again in Q So, the Act would ensure that we are not taken
tune with the Supreme Court judgement which says that edu- for a ride?
cation has to be affordable, accessible and quality-oriented. A Of course. And besides, we could at least catch hold
But, even as I say that, we need to also understand that almost of the wrong doers and question them, which we are not able
85% of education is through the private sector. We appreciate to do now.
the role private sector has played for proliferation of higher
education; but at the same time, private sector also has a social Q The other worrying aspect is that of faculty shortage.
responsibility that they need to live up to. A We agree to the fact that we have a 25 to 30% shortage
of teaching faculty as of now. So, to bridge that gap we have
Q Will the system start functioning effectively if all the increased the retirement age to 65, even up to 70 if they are
regulatory bodies are brought under one super regulator? deemed to be medically fit. The brain gain that is happening
A In order to go for a deemed university status, the institutes in our country because of the global meltdown, we are trying
need to have approval of National Board of Accreditation to work on that and see if we can actually attract these guys
(NBA) and National Assessment and Accreditation Council back into our universities. Unfortunately when IT boom hap-
(NAAC). They assess the infrastructure, the programmes pened, a lot of individuals headed to the West because of the
before qualifying them for a deemed uni- lucrative pay packages. And we did not
versity status. NBA is with AICTE, NAAC have researchers stepping in to fill their
with the UGC and since they don’t see eye gap leading to faculty shortage. So, now we
to eye, delay happens in the accreditation
“We don’t want any have increased the number of Junior and
process. So by bringing them all under one foreign university Senior Research Fellows with attractive
roof we are making the process easier and pay packages.
probably more transparent. People have
walking in, setting Besides, we have an early faculty induc-
questions on transparency. up an institution tion programme where we identify stu-

Q So now the new regulatory agency, here or tying-up with dents with the potential of doing research,
bring them into the teaching profession
the accreditation, the recognition and Indian institutes” and then slowly give them time to do
the evaluation bodies would be at arm’s research even as they are teaching so that
length? we can bridge the gap of faculty short-
A Hopefully, they should be because we age. These are some of the measures that
have decided on a National Council for we are looking at, but at the same time
Higher Education as announced by Shri
“It is essential that encouraging research is very important
Kapil Sibal but now we’ll have to work on we usher in a foreign for us. We are spending about 0.3 % of
the nitty-gritty of it and see how we could our GDP on research whereas deve-
actually bring all of this together. Because education bill to loped countries spend anywhere between
we cannot have inspection happening in a regulate the kind 2 to 3% of their GDP. And again, out of
watertight compartment, and awarding of the 0.3 %, 80% is by the public sector.
recognition happening in another. Ideally of institutions The private sector has to step in and
they should be at arm’s length but at the that are going in a big way, which somehow they haven’t
same time the distance shouldn’t be so done so far. We are looking at these
long that it takes us days and years to walk to come” aspects.
up to the other compartment.
Q There are no penal provisions for
Q What is your take on the Foreign Universities Bill? erring institutions which tend to mislead students and
A There is a lack of policy now as far as foreign education is claim a few precious years of their life?
concerned. Foreign education providers are making use of A Unfortunately, when we define a university it is ideally one
this deficit and are making a back door entry. They are, in all that is recognized under the UGC Act. It is also unfortunate
probability, unrecognized institutions. They are giving pro- that UGC or AICTE Acts do not have the teeth to punish.
grammes which are not worth anything in their own home That is why we had actually constituted the Yashpal com-
country and are taking our children for a ride. So, it is essen- mittee, even before it went into a larger term of reference
tial that we usher in a foreign education bill to regulate the where it was looking at the regeneration of the system. We actu-
kind of institutions that are going to come. We don’t want to ally constituted it to look into the AICTE and the UGC Acts
have somebody walking into our country and setting up an and see how we could improvise on the Act. We are looking at
institution here, having a tie-up programme and teaching our that aspect but whenever there is a complaint to that extent,
students which is not good for our country. Besides, the fee we have been talking to the state governments. There is also a
these providers are charging is to the tune of Rs. 12 lakh concerted effort happening from the state government.

67 careers 360 September 2009


Advisory 10 questions

that this is not personal and a process,

10 questions
by Bharti M Borah
be willing to change and mould yourself

W
hen you are called for an into your job.

to ask in an
interview, remember not to
appear focused on yourself, 7. What is your salary structure and
money or the TA/DA that other benefits?

interview
you would need to be reimbursed. Do Most employers will make an offer,
not appear fake. Honesty and frankness so you rarely have to broach the topic.
is appreciated, in the right dosage. Be Be careful in your negotiation process,
prepared to ask your own set of ques- don’t appear to be too money-minded.
tions during the interview to help decide
whether you want to join or not.
The right questions asked Mohan warns, “Try and understand
the salary break-up because an unfa-
with earnestness, at the vourable break-up may result in lower
1. What will be my scope of work, income and more taxes.”
roles and responsibilities ?
right time is a clincher in
It’s important to have an idea of the the selection process 8. How much does the company invest
requirements as an employee. Nivedita in their employees through learning
Ghosh, Consultant and Client Manager, and development programmes?
ABC Consultants advices, “Seek clarity Srinivasan, HR Director, HCL Tech-
on the duties and responsibilities for nologies feels that your career land-
that position so that it does not come as scape is also determined by the kind of
a surprise package to you.” career development programmes that
are offered. Know what you can
2. What are the skill sets required expect, be aware of whether you
for effective performance in the will get it or not if you join.
given role?
Understand what is required from 9. What would be your report-
your side, if analytic ability or ing structure?
thinking out of the box are It’s important to understand this
needed, you need to be able process early so that you avoid
to deliver on the same making any blunders as part of
count. According to Nis- the company. Many companies
hant Mohan, Director, state there is no hierarchy, it is
VentureBaron Technol- better to understand that it does
ogy, a Mumbai-based exist. Openness should not be
company, “This helps in Illustation: Gouri Nanda
taken as a given, be sure to main-
understanding if the com- tain a certain decorum and ethical
pany is aligned similarly or if you would on this, reflecting the organization’s abil- approach at work.
find it difficult in aligning yourself to the ity to deliver on its promises and invest-
organization’s goals and objectives.” ment into human resources. Srinivasan, 10. What does the organization think
HR Director, HCL Technologies says, about work-life balance?
3. What is the guidance offered in the “It’s important to know this so that you At a personal level this is important to
initial stages in the organization? have a clearer idea about whether you be kept in mind. Srinivasan shared, “It
This will decide how smooth your tran- will find the right fit,the atmosphere is will not be a question that puts to rest
sition will be into the company. If effort formal or informal.” your mind in terms of deliverables but
is made to help you fit in, chances are the it would give you a sense of how flex-
effort will reflect into other aspects as 5. What are my KRA’s based on which ible the company is in terms of other
well. More willing the organization is to I would be assessed? needs.”
hand hold during the initial period, more All employees are evaluated based on An interview is a two-way process, be
you will deliver better and more is the the key result areas. Know how your prepared to be able to respond to an
intention of the company to make the contributions will be rated, be prepared opportunity to ask questions. Remem-
relationship work. It is like the company and be willing to deliver. ber each work space is a learning expe-
investing in you. rience, be open to change and handling
6. Is there an annual appraisal system challenges as part of your work. No
4. Is there an acclimatizing camp to where my deficiencies would be dis- work should be impossible. Give it your
get used to the systems, work culture cussed for self improvement? best shot and not be scared to accept
of the organization? Be open to appraisal and always strive your limitations, work hard to learn at
Many companies place high importance towards self improvement. Remember work and achieve success.

68 careers 360 September 2009


Teachers’ Talk Regulation not control

Darwin’s theory of survival of the fittest


would always come into play !
Q. Why did it take so long for Symbiosis to use of that surplus in advancing education
come under regulatory body? and research. I would also like to say that
A. Symbiosis University is different from there is nothing called charity in higher edu-
other academic institutions. When it was con- cation, unlike primary education or even if
ceptualized in 1971, I was a professor at the we talk about school education. We must
Ferguson College. I was often told by foreign change our mindset to look at education that
students, particularly from Afro-Asian coun- is offered at the college level. Lately education
tries that despite the proximity factor in terms has become a business with least investment.
of culture, language, geography and so on Top industrialists are seen to invest in educa-
they were still discriminated. Thus as a first tion and interestingly industry associations
step we created a Symbiosis International like FICCI have started organizing seminars Dr. SB Mujumdar
Cultural Centre. However, for enduring inter- on higher education, research potential in President & Founder
action and mutual understanding, we thought academia and such themes. Director, SYMBIOSIS
it would be far better if we offered education
programmes. Government of India gave us Q. What is your view on foreign universi-
land and we opened the Law School and soon ties coming to India?
started offering courses in management and A. I am open to it. However, with too
computer programmes that were affiliated many educational campuses of foreign uni-
to Pune University. The opening of several versities, there should be a minimal level of
autonomous institutions was primarily due check by a regulatory authority. But to me,
to the need of the hour in the 1990s. Thus, it at the end of the day, Darwin’s theory would
was a gradual process and in 2002 we got the come into play.
deemed university status.
Q. What do you think needs to be done in
Q. How much of a regulatory insight is the education sphere in the country?
essential? A. I think GLP is the answer – Globalisa-
A. Oh! Absolutely. But there should not tion, Liberalisation and Privatisation. Most
be control. The regulatory mechanism in of the grant-in-aid institutions have refused
education should be akin to TRAI (Tele- to change and they are growing in size. There
com Regulatory Authority of India). This is a need for more institutions and I feel
would ensure autonomy to the educational private institutions should be encouraged.
institutions and at the same time prevent The National Knowledge Commission has
the wrong doers. also emphasised the need for 1500 universi-
ties. But do you think the government would There is nothing
Q. What is your opinion on the recom- spend so much on the infrastructure? There
mendation that higher education commis- are other problems, that of shortage of quality called charity in
sion should replace all other regulatory faculty, resources and autonomy. I feel all the
councils like AICTE, Medical Council, Bar universities should be independent entities. higher education,
Council etc? The other issue is that in most of the universi- unlike primary
A. I do agree. I have lost count of how many ties very little research is going on.
councils this nation has. These bodies should (As told to Nimesh Chandra) education.
be redundant. There should be a one-window
mechanism to clear all the proposals. It will
be timely and hassle free.

Q. Should profit-oriented institutions be


allowed in the education sphere?
A. I do not see a problem there. But I would
rather term it as surplus generation and this
surplus should be incidental. You could make

69 careers 360 September 2009


Advisory INTERVIEW WEAR

What to wear to
by Sumita Vaid Dixit

T
here’s a wonderful scene in The
Pursuit for Happyness, where
Chris (Will Smith) is asked by
an interviewer:
What would you say if a guy walked in
for an interview without a shirt on and I Studies show that recruiters make up their minds in
hired him? What would you say?
Chris: He must’ve had on some really
the first two seconds of the interview, so how you
nice pants. dress makes a big impression
Wearing the right attire for job inter-
views shows you understand the nature
of the business and you are familiar with completely. About half an inch of the knot with a large dimple on inaugura-
the dress code of that field, thus increas- shirt’s sleeves should be seen. tion day.
ing your chance in getting the job. Busi- While it is not entirely necessary to Choose a tie knot that fits the col-
ness fields such as accounting, banking, mention this but still avoid jeans or den- lar opening of the shirt. For example,
servicing, consulting and law require ims for interviews. a small tie knot like the four-in-hand
formal attire, whereas creative indus- suits shirts with a narrow collar opening,
tries like advertising and technology are The knotty bit about ties while a large tie knot like the Windsor
more flexible concerning the attire. Now comes the knotty part. The dou- suits shirts with a wide collar opening.
ble-knot tie is the right size to wear. As for the ideal length of your tie, the
All about shirts and trousers Remember the way you tied the knot in tip of the wider end should be at the
Clothes do make an impression and the school and the principal agreeably nod- same level as your belt.
right kind, if you pay a little attention to ded? Yes, keep that in mind. A larger tie And be wise in deciding the colour
your interview wardrobe. HR profes- knot can give you a more confident look of the ties. Ties with dark colours are
sionals say that a candidate’s attire could while a symmetric one looks elegant. As preferred. For example, dark blue and
actually make or break their chance of the four-in-hand is a small and asym- dark red; needless to say that it should
getting selected. metric tie knot, it is less preferred; how- be coordinated with your shirt. The pat-
Since how you look is going to be ever, President Barack Obama wore a tern and colour should not distract the
important, stick to the simple rules of woven silk necktie with a four-in-hand recruiter. So no large polka dots or bold,
dressing that you learnt in school. In shiny patterns or pictures; it should look
other words, dress up conservatively, A quick check formal. Silk ties are a good choice.
and you can’t go wrong. Wear single
colour shirts. Stripes on shirts look good, Men’s interview attire Ladies, go for Indian wear
but they shouldn’t be too bold or too thin ■■ Solid colour, conservative suit Depending on the position you have
and too close to each other. ■■ White long sleeve shirt applied for and the industry, a cot-
A white coloured shirt is a popular ■■ Conservative tie
ton sari can be a good choice for an
choice, but even a pink or a pistachio interview. A nicely pinned up cotton
■■ Dark socks, professional shoes
coloured shirt is perfectly acceptable sari looks elegant when paired with a
Very limited jewellery
as business formals. And a pair of plain conservative cotton blouse (half sleeves,
■■

cuff-links with an inconspicuous design ■■ Neat, professional hairstyle preferably). Sari is a good choice
gives a touch of sophistication. ■■ Go easy on the aftershave for tourism, hospitality and aviation
The length of the trousers should be ■■ Neatly trimmed nails sectors.
just right; it should fall well and not ■■ Portfolio or briefcase While salwar-suits do look elegant,
bunch up at the bottom. Tapering trou- managing the stole can be a task, unless
sers are in vogue, but make sure that it Women’s interview attire it’s of a material that stays and you don’t
doesn’t taper to the extent of hugging ■■ Solid colour, conservative suit have to keep adjusting it in its place.
your calves and ankles. Dark blue and ■■ Coordinated blouse A kurti and salwar is, in fact, a better
solid grey go well with most of the shirts. ■■ Moderate shoes
option. Since there’s no stole with it,
Avoid self-print or striped trousers. And with the right pattern and colour, it can
■■ Limited jewellery
the suit should match your trousers. look formal and business-like. But no
Neat, professional hairstyle
But if you want to try out different heavy sequins or embroidery!
■■

coat colours don’t sway beyond charcoal ■■ Tan or light hosiery Traditional nose pins are acceptable,
grey, dark blue, brown, fawn. A black suit ■■ Sparse make-up and perfume provided they are small and pretty.
looks too formal and is less appropriate ■■ Manicured nails Don’t wear any gawdy stuff. As for neck-
for job interviews. The sleeves of the suit ■■ Portfolio or briefcase laces and earrings, small is beautiful
jacket should not cover that of the shirt and smart.

70 careers 360 September 2009


an interview
belt then match it with black shoes,
a brown belt with brown shoes. Recruit-
ing companies say it’s a good idea to
match the shoes or the belts with the
colour of the spectacles, handbags
or briefcases. So keep that in mind,
as well.
We all know that shoes should be
polished; black is a safe colour, and no
pointed, long shoes. And ladies: no fancy
heels, stilettos, and bright colours.
Women could wear a medium width
belt with formal trousers; it gives a neat
look. Choose a plain black belt, and
resist fancy buckles. Make-up could be
kept to a minimum. Lipstick: light pink
or brown. Both mat and gloss are fine but
avoid glitter in lipstick.

Hair-say
Nothing looks neater than a short hair-
cut in men. Gel your hair to avoid any
stray hair sticking out, but do not overdo
it or back comb your hair as it will send
out a wrong message.

Wear the right dress to


show you understand the
nature of the business and
increase your chance
in getting the job
Women could wear their hair in a
bun, neatly held in pins or a plain black
scrunchy. A high, top bun will look right
for the aviation sector. If you wish to
wear your hair open, then blow-dry and
set it. When you comb or brush your
hair, please brush the stray strands off
your shirts or tops. In case there’s a dan-
druff problem, take care of it; white skin
flakes on a dark suit is not a good idea.
As for bulging pockets, body-piercing,
tattoos, low-waist trousers and male
Illustration: Gouri Nanda jewellery common sense would say:
avoid it, please. One gem stone ring is
Western outfit is a safe choice In case you plan to wear a skirt, then it fine; too many might show you in a differ-
However, for most sectors western wear should be a formal, well-fitted, black or ent light. And a last piece of advice: don’t
is the perfect choice. A formal shirt and grey skirt that reaches below the knees. drench yourself in cologne or deodorant;
trousers, and low-heeled pumps, pref- With a formal skirt, stockings are a must. it can give your recruiter a headache
erably black, or any dark colour – no No fishnet stockings but plain, skin the moment you enter. A gentle spray
purple, please – would go well. And if coloured ones. They look graceful. is enough.
your pumps are peep-toes then please And just before you leave, have a last
pedicure your nails. If you want to paint Belt, shoes, bags and the works look in the mirror. You know you are
them, only light colours. Gentlemen, if you are wearing a black looking great!

71 careers 360 September 2009


Feature executive leisure

by Navan Ignatius covers of a book. “There are crazy Tintin the employee’s desk or at his home.
fans among CEOs and CFOs”. And that Today, apart from Mumbai, the on-

R
eading habits never die. It’s just discovery has helped Kwench make a demand library offers services in Pune
that people do not get to see any business out of reading. Since its launch and Delhi-NCR, as well. And it has
books,” says Sunder Nookala. in June 2008, it has inked deals with 32 11,000 titles to choose from. These
“They only come across them corporate clients, including Yes Bank, books cover 40 categories ranging from
in airports or on pavements.” That reali- Vodafone, Tata AIG, Ogilvy and Wipro healthcare and ayurvedic remedies to
sation made Nookala and his friends for library services. Employees of these self-help books, literature, management
Krishnan Madhabushi, Prashant John companies log on to Kwench’s web- and philosophy.
and Mithesh Damania launch a cor- site and order books online. Within 24
porate library service. The four IIM- hours, Kwench’s delivery boys, dressed Professional show
Ahmedabad alumni decided to launch in smart blue uniforms, deliver them—at It helped that all four in the group have
a company that would help readers get
their hands on any book under the sun.

The Librarians
They called the company Kwench, an
allusion to meeting the thirst for read-
ing. All a reader needed to do was ask
and Kwench would deliver the book
he wanted. The idea was simple: if the
mountain will not come to Mohammed,
Mohammed will go to the mountain.
Nookala became the CEO of this on- Kwench, a Mumbai-based start-up,
demand library.
Starting with just Rs. 36 lakh pooled wants to help corporate
in by friends and family, the four friends
got the ball rolling. They decided to
employees satiate their
launch operations in Mumbai first and thirst for books. And, it
bought 3,500 books, which were stored
in a rented warehouse. Simultaneously,
seems to be on the
they started making cold calls to rope in right page
corporate clients.
The Rs. 36 lakh ran low, but Kwench
found a saviour in the Indian Angel
Network. “Kwench built a unique deliv-
ery platform combining technology
and logistics to bring books and other
learning aids to Indian corporates. We
liked the business model since it has
the potential for geographic scalability,”
says Shankar Maruwada of Indian Angel
Network, which invested an undisclosed
amount in the start-up in March 2009.
He is one of the two people from the
VC fund on the Kwench board.
It took a while for Kwench to
get going. The fact is, many
working folks—Kwench’s tar-
get audience—simply do not
have the time to read books
as much of their day gets taken
up by work. And, in Mumbai,
there is, of course, the interminably
long commute between home, the office
and back. The little time left over, if any,
is spent with the family, watching TV, or
finishing more work on the Internet.
But, says Nookala, 34, many actu-
ally make the time to dive between the
Priyam Dhar/Outlook Group

72 careers 360 September 2009


tons of professional experience behind heads of different companies they knew, help our teams widen their horizons,”
them, having worked in global compa- and discussed their plans with them. The says Gautam Bhushan, Head of Learn-
nies in the areas of finance, consulting, business model obviously has something ing and Development, WNS.
supply chain and marketing. So, while for the corporates. Apart from building Nookala fondly remembers the day
the enterprise resulted from gut-feel, it the knowledge base of their employees, Tata AIG became a client. “It was fan-
took shape from a fairly measured view it offered them another way to show tastic. We had 550 orders the very first
of the world. Still, to validate their idea, they cared. day.” As Tata AIG’s Learning Head, (he
the four friends decided to have some Why Kwench? Though many big cor- is now with PricewaterhouseCoopers),
reality checks before setting sail. With porate houses have their own libraries, Shom Suvro Chatterjee was involved
the help of their batchmates at IIM-A, Nookala says they are “not well-main- with roping in Kwench. “We were keen
they conducted a survey on the reading tained”. Outsourcing their academic and to foster the habit of reading among
habits of employees. The results were library requirements to Kwench make employees,” he recalls.
encouraging. sense as it saves them the operational But getting big clients was not easy. In
The team met CEOs, CFOs and HR hassle. “For us, it was an opportunity to the months following its launch, Kwench
managed to rope in just two clients, Yes
Bank and WNS. Worse was to follow as
the world slid into a recession.
“Those were the worst days,” says
Nookala, shaking his head at the memo-
ry. “We had left our jobs and were stuck
Shankar at home. Every day we were making des-
Maruwada perate calls. It lasted till February. From
Indian Angel then on, orders started trickling in.”
Network Once they had some big names in the
bag, it was a little easier to convince oth-
“Kwench built a unique ers. But figuring out what people want-
ed to read, keeping stocks updated and
delivery platform maintaining an efficient supply-chain
combining technology was difficult. Most of the distributors in
the country still follow primitive meth-
and logistics to bring ods. Nookala is hopeful that things will
books and other learning improve once they move on to a better
technology platform.
aids to corporates” Kwench’s proprietary software runs
inventory modules and makes intelligent
recommendations based on the reading
habits of people. The tough days during
the recession were used to put in place
such technological infrastructure, says
Nookala. The company hosts a meet-
ing with users on a quarterly basis for
recommendations and suggestions. And
though Kwench essentially positions
itself as a library, people can also buy
and gift books through its website.
For borrowers, an attractive fea-
ture is the ‘no late fee’ policy.
It has also tied up with the
Harvard Business Review
School of Publish-
ing and Amar Chitra
Katha Group for the
distribution of audio
books. There are no half
measures for the Kwench pro-
moters. “We want to be India’s
Amazon,” says Nookala.
-Outlook Business

73 careers 360 September 2009


Course Review | MSc Nanotechnology

Studying small
particles for a
big career
As miniaturization becomes prevalent, demand for
professionals who master the underlying principles
that enable the process would rise exponentially

Fast Fact
Select Schools: IITs, NITs, Amrita, Amity, SASTRA Courses: MSc/MS/MTech Specialisations:
Nanomaterials, Nanobiotechnology,Nanoeletronics Course fee: Varies from 15K - 1.5 lakhs
Fellowships: Available only for MTech/PhD Career Avenues: Research and development and
application development, in both firms that develop and deploy nanoscale technologies and
applications as well as user sectors like automobiles, aviation, pharma, textiles etc.

by Team Careers360 Material versus molecular


Nanoscientists operate from either of

O
ne millionth of a millimetre or these major vantage points. Some are
10-9 m, is a nanometre, and excited about the behaviour of materi-
study of matter at that level als, when brought down to nano levels.
is nanotechnology. Initiated as In other words here scientists deal with
an idea by Nobel Prize winning physi- reducing materials to nanosizes and
cist, Richard Feynman in early 1950s, observing the changes in their proper-
nanotechnology caught up as a separate ties and behavior. Prof Lubik, a leading
discipline only during the early 90s. The scientist contends that, “material such
nanotechnology initiative set up in 2000, as gold, which is chemically inert at nor-
by the US federal government played a mal scales, can serve as a potent chemi- fascination with nanotechnology stems
crucial role in providing seed funding cal catalyst at nanoscales. Much of the from these different phenomena that
for long-term research in the area. It has matter exhibits at the nanoscale.”
also caught up well in Europe. India was On the other hand, another group of
one of the early entrants in the domain, “An MTech is a ‘hands scientists are interested in using nano-
thanks to the pioneering work of Prof. science to assemble individual atoms
CNR Rao, Linus Pauling Research Pro- on’ programme where into a desired molecule so as to evolve
fessor at JNCASR. Says Prof. Rao in students become molecular-level machines. But research
an interview, “India, still has not rea- in this domain is very much in infancy
lised the full import of a general purpose skilled in the tech- world over, and India has negligible pres-
technology like nanoscience. It has the nology and learn to ence in the area. But India does operate
potential to usher in a new industrial in the domain of using the conventional
revolution.” The recently announced
apply it to a variety of technologies used to manufacture nano-
National Nano Mission is a step in the biomedical areas” materials such as carbon nanotubes and
right direction, says Prof. Rao. nanoparticles.

74 careers 360 September 2009


research Centers
■■ National Institute of Pharmaceutical
Education and Research (NIPER),
Chandigarh
■■ Agharkar Research Institute, Pune
■■ National Chemical Laboratory, Pune
■■ National Metallurgical Laboratory,
Jamshedpur
■■ National Centre of Biological Sciences,
Bangalore
■■ Indian Institute of Science, Bangalore
■■ Indian Institute of Technology, Mumbai
■■ SN Bose National Centre for Basic
Sciences, Kolkata
■■ Indian Institute of Technology, Kanpur

always advisable to go for an MTech in


nanoscience rather than an MSc, since
an MTech invariably would come with a
fellowship/stipend support.
The best place to pursue a nanotech-
nology Master’s is USA, since the nano
initiative of 2000 has resulted in five
world class centers being set up at Har-
vard, Cornell, Northwestern, Columbia
and Renesseller. Each centre focuses
on one special area. Germany too offers
some good institutions like the centre at
Dresden to work on nanoscience. But
the best place in UK would be either the
Imperial College, which offers a Mas-
ter’s degree by research, or the Univer-
sity College of London, which offers an
MSc in nanotechnology.

Where can you study?


Nanoscience is still evolving in India.
Just over 15 colleges offer programmes
in the discipline. So your choices
are in fact limited. The best place to
study nanoscience is the Jawaharlal
Nanotechnology studies say even anti-cancer genes can be selectively transported into cancer cells Nehru Centre for Advanced Scientific
Research, Bangalore. It has one of the
Are you eligible? and generally MSc in nanoscience is largest concentrations of researchers
A majority of the institutions in the coun- through research as Amity offers. Here working on different aspects. And the
try offer MTech in nanosceince, and you the basic eligibility is either a BTech best part about this institution is entry
have to be either a BTech or BE or hold or basic degree in Physics, Chemistry is possible at all levels. Exceptionally
a first class Master’s degree in basic or or allied sciences. If you are a science bright graduates can enrol for an inte-
applied sciences. Different institutions, graduate, it does make sense for you grated MS/PhD programme. And the
depending on the research specialisa- to do a Master’s in applied sciences best part is almost all students get a
tions prefer either science or engineer- before you go for an MTech degree says stipend of Rs.8,000 per month at least
ing graduates. So examine the nature of Prof. A. Choudhry, Professor at Cen- in the initial years which go up as you
research in the institution and type of tre for nanoscience at Guru Jambeswar progress. Some of the NITs offer MTech
faculty they have before short-listing the University of Science and Technology. programmes which are also a good bet,
college. Mostly private universities offer According to Prof. Bipin Nair, Dean, especially if you are GATE/CSIR/ JRF
Master’s level courses in nanoscience, Amrita Centre for Biotechnology, it is qualified candidates. Naresh Yadav, an

75 careers 360 September 2009


Course Review | MSc Nanotechnology

Best Indian institutions Top global institutions


Name Website School Centre Country

Indian Institute of www.nano.iisc.ernet.in Cornell University Center for Nanoscale Systems in Information Technology USA
Science
Northwestern University Nanoscale Science and Engineering Center (NSEC) for USA
JNCASR www.jncasr.ac.in Integrated Nanopatterning and Detection Technologies
IIT Mumbai www.iitb.ac.in/~crnts/ Harvard University Nanoscale Science and Engineering Center - Science of USA
preamble.html Nanoscale Systems and their Device Applications
Amrita University www.amrita.edu/acns Columbia University Center for Electronic Transport in Molecular Nanostructures USA
Amity University www.amity.edu Rice University Center for Biological and Environmental Nanotechnology USA
NIT Bhopal http://manit.ac.in Rensselaer Polytechnic Institute Center for Directed Assembly of Nanostructures USA
Guru Jambeswar www.gju.ernet.in
University College of London & London Centre for Nanotechnology UK
University
Imperial College of London
SASTRA University www.sastra.edu/centab/
INL, Braga (wef-2010) Iberian Nanotechnology Laboratory Portugal-
IIT Delhi www.iitd.ac.in Spain

IIT Kanpur www.iitk.ac.in/nanosci-


ence/
NIT Kurukshetra www.nitkkr.ac.in
research associate. But these positions material sciences stand a good chance of
are only available for PhD programmes. a vibrant career in all these sectors. Job
NIT Rourkela www.nitrkl.ac.in
opportunities could either be in firms
What do they teach? that develop nanomaterials or in the
Nanoscience is truly interdisciplinary user sectors, as a specialist involved in
SELECT Nanotech in nature. The nature and structure of application development.
Companies in India the course depends upon the area of Nanobiotechnology is a vibrant area,
specialisation that the course focuses though its economic impact pales when
■■ Dabur Research Foundation, Ghaziabad on. Normally the three chief divisions compared to nanomaterials. Some of
■■ Nano Cuting Edge Technology Pvt Ltd, of nanotech are nanomaterials, nano- the areas wherein research is currently
Mumbai
electronics and nanobiotechnology. And happening are nanomedicines, non-
Velbionanotech, Bangalore
■■
the concentration of courses would be invasive surgery, sutureless surgical
Indian Nano (Intellectual property holding
■■
arm of The IndiaCo Group), Pune
a function of your specialisation. For applications, targeted surface medical
■■ Monad Nanotech Pvt Ltd, Mumbai
example, for its MS programme by applications, nanoprobes...the applica-
research, Amity offers courses in bio- tion possibilities are endless. Concludes
■■ Center For advance Research &
Development (CARD), Bangalore sciences, instrumentation, quantum Dr. Jeyaprakash, Asst. Professor, Karu-
■■ Bharat Biotech, Hyderabad concepts and nanostructures, synthesis nya University, “From converting sun-
■■ Cranes Software International Ltd, of nanomaterials etc. in the first two light into power, to targeting a drug to
Bangalore semesters, and students then select an a single malignant cell, from creating
■■ SSb Technology, Mumbai optional paper depending on the domain sensors in the form of biochip to the
■■ U-Shu Nanotech, Vadodara they want to specialize in. As Dr.Shanti ability to produce garments which can
■■ Innovations Unified Technologies, Mumbai Nair, Dean, Amrita Centre for Nano- act as a chemical shield, possibilities are
■■ Forevision Instruments , Hyderabad sciences says, “An MTech is a ‘hands immense in this domain”
■■ Tata Chemicals Innovation centre, Mumbai on’ programme where students learn to
■■ Panacea Biotech, Delhi apply concepts and become skilled in
■■ Lifecare Innovations , Gurgaon the technology and learn to apply it to a
■■ Yesh Nanotech, Mumbai variety of biomedical areas.” Previous Course Reviews
B.Pharm studies - sure shot prescription
Where would you fit in? for jobs
alumnus of NIT, Bhopal says that in There are two major areas where quali-
MSc Environmental Science
terms of facilities, one can never beat fied professionals are in great demand,
Computer Science: Computing your way
the IITs or IIScs, but still his institute nanomaterials, nanoelectronics and into a careers
did have a very good faculty. The IITs nanobiotechnology. Nanomaterials and
Actuarial Science: Where demand always
that have amazing facilities do not yet nanoelectronics are the biggest employ- exceeds supply
offer a formal degree, but you can always er with over USD 100 billion worth MSW: A springboard to professional
enrol for a PhD programme there. The coatings and composites manufactured social work
few private universities like Amrita, for applications in diverse sectors like
Amity and SASTRA offer good facili- automobiles, textiles, aerospace, and www.careers360.com
ties, but are relatively expensive, unless consumer durables amongst others.
you manage to get to work as a project/ Candidates with an MTech/PhD in

76 careers 360 September 2009


Book Review Assessing Your Career

Perfect career: when and where


A how-to guide on planning that perfect mid-career move. A must read!

mean more money and being confused Career planning steps


about what to do with one’s career is
Assessing yourself Find out what you are
normal. That’s reassuring, because most really good at and focus on
people think they are the only ones that. Make a list.
confused about what to do next in their Researching ideas Envision future opportu-
careers. and opportunities nities. Seek and assess
Ben Ball is a psychologist and has work relevant information. Look
for people who can mentor
experience in career counselling. As the and guide you.
director of the Career Development
Making Gain feedback on your
Unit at the University of Sussex he has connections ideas for career develop-
published books, which is why this book ment. Identify personal
has a very credible feel to it. He looks at priorities.
case studies, examines career dilemmas Taking action Write and carry out an
and offers practical solutions on the art action plan. Communicate
effectively.
of carving out a career. Indeed, Ball
makes an effort to achieve what he has
Assessing Your Career: Time for Change?
Ben Ball
set out to do: help the reader in address- A useful chapter is What your Employer
Universities Press ing professional issues, improve work Can Do for You and answers the simple
Rs. 175 style and get a job you are good at. question: why should your employer be
146 pages
In order to do so, the author has com- concerned with your career develop-
piled exhaustive “exercises” to help ment? The author gives plausible advice
by Priya Naik analyse yourself and what you should on how to involve your employer in your
be doing. One of the more interesting personal development.

T
here is a single right career for ones is the action plan he draws up for Well-researched and with case studies
each one of us. A good degree a reader and steps on planning your to illustrate real problems, the book is
from a great institute, followed career (see table). Ball also encourages quite handy in figuring out your careers
by a fantastic job leads to a the reader to identify what his or her issues. The dense academic language
career graph which moves smoothly unique work values are. Does job secu- can be a handicap at times. There are
upwards. Most people follow a stable rity matter more or work that is socially some things however, which one doesn’t
and steady-line career, which ends with useful? Do you prefer a pleasant work- need to be told. For example, “As recent
a comfortable retirement. ing environment or would you rather research shows, the more ‘decided’ we
Rubbish! So says Ben Ball in his have a job where a lot of travelling is can be about our overall career direction,
book Assessing Your Career: Time for required? Answering these innumer- the more likely we are to be successful in
Change? In the real world, he points out, able questions, Ball argues, are a way our search for work.” But sometimes we
career paths can sometimes turn down- of ascertaining what sort of a job would need to be told what needs to be and this
ward, and a good job doesn’t always suit you the most. book does just that.

Recommendations
What Colour is Now What?: The I Could Do 1000 Best Job
Your Parachute? Young Person’s Anything If I Hunting Secrets
Paperback: 456 Guide to Choos- Only Knew What Paperback: 496
pages ing the Perfect It Was pages
Publisher: Career Paperback: 322 Publisher: Source-
Ten Speed Press, Paperback: 352 pages books, Inc.,
2008 pages Publisher: Dell, 2004
A good guide for both freshers and Publisher: Fireside, 2008 1995 A practical guide on how to
mid-career executives who want to The right book to pick up when you A self-help book to discover make impressive résumés
change their job. Written in a breezy are straight out of college and won- what you want in life and how and other neat tricks to
‘how-to’ mode, it is a good read. dering what to do next. to get it. nail the job.

77 careers 360 September 2009


Campus Review Amirta Vishwavidyapeetam

A research university in the


From a single campus college in 1994, Amrita is now a multi-campus, interdisciplinary

Fast Fact
Courses: BA,MBBS,MD BTech,MSc,MBA, MTech,Phd Three faculties - 35 departments. No. of
Seats:Varies between 10 and 150 Campuses: Coimbatore,Kollam,Cochin, Bangalore and Mysore.
Admission: Thorough entrance examination/UGC-NET/GRE/GMAT Placement Services: Available
(claims about 90% placements) Colloborations and Exchange programmes: 14 Nos Course
Fees: From 30K to 2.5 lakhs per annum Sponsered Projects: DST, Princeton, EU and others

by B Mahesh Sarma for nanosciences and Amrita Research


Labs, as well as the engineering school,

‘A
mma’s Grace, Love, Divine comments Professor Venkat.
Design’ are unlikely words
one expects to encounter The spiritual roots
while discussing ‘patents, “Education for a life” is the credo of
technology transfer, collaborations and the university and the campus takes its
transdiciplinary research’. But, in con- life-building focus very seriously. It is
versations with vice- chancellor Prof. a 100% vegetarian campus; it does not
Venkat Rangan, both sets of words come serve even eggs. Respect to elders is an
with the same level of ease. And in the unwritten code, and removing footwear
course of my interactions, I realize that before entering the class room is a norm.
Amrita is a secular institution wearing Students must either be residents of
its spirituality on its sleeve. the campus or stay with their biological
parents and commute as day scholars.
What is on offer? As Ramya, a student claims, “This is
So, from a normal arts and science one campus where our parents love it
degree, to a PhD by research in nanosci- more than us”. Ramya has reason to Amrita university has a rich blend of superior
ences the university has over 100 plus grumble. As a girl student, she gets just learning experience plus strong placement record
programmes, offered in five campuses, two out passes a month (permission to
all in south India. Set up under the aus- go out of the campus). Security is a given Academics
pices of Mata Amirtanadhamayi Trust, at least within the Coimbatore campus Ranjit, a third year engineering student,
as an engineering college in 1994, the (the reviewer visited just that campus), sums it up: “Like every other univer-
institute has grown into a five-campus, and clearly Hindu cultural values are sity, in each semester we have two great
13-discipline accredited university sacrosanct in the campus. teachers, two average, one mediocre, but
in the last decade-and-half. Situated How far students imbibe them and the difference is everybody tries their
on the foothills of the Anamalai hill how relevant these values are for their best.” Teaching, especially in a campus
ranges, Coimbatore is set in sylvan sur- chosen profession is a debatable point, where many teachers are residents, hap-
roundings. The facilities are state-of- but as Dr.Nikhil K Kothurkar, a young pens both outside and inside the class-
the-art, and some of the machines like faculty opines, “It is like an oasis, it room. Prof. Devanathan says, “We are
the nanoscale fabrication facility are establishes that excellent professional taught using examples of the austere
world class. The library and comput- work can be combined with selfless life of resident swamijis, and their work
ing facilities match up to the levels of motives and performed with a sense of ethics seeps through to the students and
similar universities, though the institute service.” This campus proves the pos- staff.” Yet anther value-add, is the visit-
must consider round the clock access. sibility of such a phenomenon. Concurs ing faculty from foreign schools, but the
An overview of the disciplines and the Prof. Parameswaran, Dean Corporate quality, duration and level of involve-
campuses is presented alongside (see Relations: “Even during this recession- ment vary from school to school. While
table 1). Most of the degrees have joint ary year, all the IT companies honoured management students vouch for their
disciplinary parents. For example, the each one of their offers. And one reason value-adding inputs, students from other
MTech in nano-biosciences has inputs is the ability of our students to go beyond disciplines are not too excited about the
from the School of Biotechnology, centre the norm and do what is required” same. But invariably, the possibility of

78 careers 360 September 2009


making
Spread of disciplines across Amrita campuses
Disciplines Coimbatore Amirtapuri Cochin Bangalore Mysore
Allied Health Sciences – – Y – –
Arts & Sciences – Y Y – Y
Ayurveda – Y – – –
institution of higher learning Biotechnology – Y – – –
Communication Y – – – –
Dentistry – – Y – –
Engineering Y Y – Y –
Management Y Y – Y Y
Medicine – – Y – –
Nanosciences – – Y – –
Nursing – – Y – –
Pharmacy – – Y – –
Social Work Y – – – –

faculty holding PhD degrees, Amrita as help the growth of the institution.
of now does not present the picture of
a great research school. But as the Pro Where does it all lead to?
Chancellor Brahmachari Abhayam- Thankfully, the rat race still has not
rita Chaitanya says, the institute is not caught up with the university. The uni-
into the number game. He says the versity has a very active placement cell,
parsimony in award of a PhD degrees and the aggressive research tie–ups
according to him would go a long way (over 90 in number) that offer potential
in establishing the research credibility placement possibilities. The authorities
of the university in the long run. Agrees agree placements are tight, but claim
a PhD scholar I met at the engineer- to place a substantial number,
ing school. “It is difficult as hell, but through campus recruitments and
where else would I get real time proj- off campus interviews. As Professor
ects like the WINSOC (use of wire- Parameswaran says, “We work hard
spending a semester abroad appears to less sensors for critical applications)?” to place even students who have left
be one of the attractive features for most The burgeoning international tie-ups the campus, if they are unemployed.”
of the students, though the number (49 with ivy-league universites also add to Jayasurya Pavitran, a first year MBA
last year) is very small as of now. the research potential. But what tilts the student, claims, “The ability to see
balance in favor of the university is the things in perspective stands us in good
Getting onboard presence of a medical school, and a band stead. Placements matter, but a good
Entry into the different programmes of dedicated research professors. work ethic, and the willingness to move
such as MBBS, BDS, BTech and MBA is beyond the call of duty matters more.
through national-level entrance exami- Devotees turned academics I know, if I work well, I will get it right.”
nation, for other programmes school- The biggest boon the university has is Amen !
level entrance examinations decide the the dedicated band of faculty and admin-
admission. A certain percentage of the istrators who are also ardent devotees of
seats are reserved for NRIs and PIOs. Amma. It translates into superior learn-
Cost of education varies from about ing experience for the students. Previous Campus Reviews
Rs. 35,000 for a general arts or science But all great institutions all over the
Jadavpur University, Jadavpur
degree to Rs. 2.5 lakh per annum for an world, over a period of time, have out-
IIIT, Bangalore
MBBS or MBA degree, depending on grown their founders and their religious
the campus. Cost of living, too, varies overtones. Amrita now presents a cozy TERI University, New Delhi
from city to city. picture of a group of people bound by the Indian Statistical Institute, Kolkata
invisible thread of Ámma’. Anybody who Manipal University, Manipal
Is it a research university? does not believe in her would feel left out
With just two PhD awards, 90+ research as of now, not by design, but by default. www.careers360.com
projects, a cumulative outlay of over Rs. And that might hinder their ability to
23 crores, and just over 17% of the total attract talent which is secular, but could

79 careers 360 September 2009


Scholarship CHARLES WALLACE INDIA TRUST

One-stop fund
for creative
pursuits
Fulfil your academic and artistic ambitions with the
Charles Wallace India Trust awards in arts, heritage
conservation and humanities

Fast Fact
For: Artists, Professionals, Writers, Academics, Journalists Website: http://www.britishcouncil.
org/india-scholarships-cwit.htm Last Date: Depends on programme. Selection Process:
Applications are submitted with research proposals. Shortlisted applicants are interviewed.

by Priya Naik art galleries in the world, fuelled Joy-


oti’s passion further in conservation

J
oyoti Roy’s task is to defy time. and also brought about vital changes in
She spends her day lifting old, her professional life. Whether it is for a
priceless and ageless materials, mid-career or a young professional, the
shaking off their layers of dust and CWIT is a great way for acquiring expo-
restoring them to their original splen- sure and expertise in the field.
dour. As an art conservator at INTACH CWIT scholarships open up many doors, not
(Indian National Trust for Art and Her- What’s on offer and how to get it just in the UK, to concentrate on your work
itage) Joyoti had been working for a The CWIT has a number of funded
few years on this when she realized she programmes on offer (see table). They to be clear about what and how you are
wanted to look at better conservation vary between three months and year and going to do it.
and preservation treatments available between disciplines. They vary between The CWIT does mention that work
for acrylics. Art conservation as a career, being fully funded or partly funded experience bears a factor on the suc-
however, is still new in India. It was then and they also vary between disciplines. cess of your application. The Trust is
that she turned to the Charles Wallace There are programmes on journalism, in fact, designed to help mid-career
India Trust (CWIT). The Trust is one of on writing, heritage conservation, South professionals to expand their horizons
the rare funding bodies, which encour- Asian studies etc. The programmes on and learn something different and new.
ages original research in the finer arts offer are niche ones, clearly designed for Swati Pal who completed her PhD in
of life: theatres, art, writing and a host of someone interested in that specific area theatre and has received CWIT support
other creative arts. The CWIT fulfilled of study. And there is a reason for that. twice, points out that often the deciding
her ambitions under the fully funded The CWIT is clear about how it sifts factor is not work or research experi-
award for art conservation. Joyoti spent candidates: they look for passion, com- ence but the sincerity of the scholar and
three months at Tate Britain, London mitment and a clear idea about what the legitimacy of the research proposal.
for her internship on the conservation you want to do. Drafting a Statement of The panel examines how far it would
of contemporary paintings. Working at Purpose (SoP) is then not about writing contribute to the growth of knowledge
Tate, which is one of the most visited about yourself in pretty words. You need in that particular area.

80 careers 360 September 2009


Vikas Dilawari who was a CWIT schol- the financial aid it’s a matter of prestige
ar and is now on the interview panel and honour and people in India also
for heritage conservation states clearly “Charles Wallace understand that. The money is rarely
what the trust looks for. He points out India Trust is one the attraction for prospective applicants.
that the scholarship aims to select the CWIT also encourages really original
person who has a zeal and commitment of the rare funding ideas and is willing to take on something
towards conservation and this is gauged bodies that encourages never been worked upon before.
from:
l his/her background, academically as
original research in Unplugging creativity
well as professionally fine arts” Scholars, artists and academics turn to
l the course or scholarship he/she is the CWIT because it’s sensitive to the
applying for needs of creative people. Writers for
l and from letter of intent what the seriousness of the scholar’s intent. Also, example, love the fellowship of up to
person intends to do after the course. the attitude of the scholar matters. The three months which the CWIT offers.
The panel reviews this by seeing the proposal must convey his or her dedica- Parismita Singh who was at the Uni-
presentation and asking questions. tion in the pursuit of the subject along versity of Kent under the Writer’s Fel-
Swati advises on how to make a clincher with conviction in the proposal. lowship and is a graphic novelist likes
of a proposal. If the scholar could show The attraction for CWIT is much more to call it a “gift of time”. She explains, “A
evidence of having built up contacts and than financial aid for higher studies in fellowship is great for someone writing
a clear plan of action, it underlines the the UK. Joyoti points out that more than a book, as most people balance a day job

81 careers 360 September 2009


Scholarship CHARLES WALLACE INDIA TRUST

Name Funding pattern Study areas Deadline


Fully-funded awards in arts and Fund covers fares, accommodation Management of heritage projects or sites; Conservation of 31st October 2009
heritage conservation and living costs and fees, where paintings and materials such as timber, stone, brick, metal
applicable (including metal structures), textiles, paper, armour, photo-
graphs and film; Management of museums.
Grants for Indian doctoral students £1000 History, literature, archaeology, philosophy, performing and 15th January 2010
already in the UK creative arts
Grants for short academic studies £1000 History, literature, archaeology, history of art, philosophy, 15th January 2010
performing and creative arts.

or other commitments while writing, Indian academics, translators and writ-


and a fellowship gives you a chance to ers to spend three months at a specific
get away and concentrate solely on your university in the UK.
work for a few weeks. You have a choice Writer Fellowship at University of
of interacting with people in the campus, Kent, Department of English: Three
and sitting in on a talk or a lecture, or you months’ Writer Fellowship at University
can just sit and write. These can be ideal of Stirling, Centre of Commonwealth
conditions to finish a book, or even begin Studies.
one.” Parismita had already published Translator Fellowships, British Cen-
her graphic novel, The Hotel at the End tre for Literary Translation, University
of the World (Penguin, 2009). Her time of East Anglia: Generally two awarded,
at Kent helped formalize her thoughts both usually from January to March i.e.
for her next work, an anthology. two months. There is now no upper age
limit for Translator Fellowships
Funding your future Iqbal Sarin Visiting Fellowship in
The research grants of up to 1,000 Journalism. Cardiff School of Journal-
pounds towards costs in the UK can be a ism, Media and Cultural Studies - Three
little inadequate given the high expenses months. (Focussed, specially on mid
there. Successful scholars therefore pad career journalists specialising in aspects
up their funding through other means. of culture in social life .
Having been a CWIT twice, Swati Pal is “The Fund is strictly for Short research or professional vis-
now quite an expert on how to manage
with limited funds. She says, “It’s a good
serious research work its: Applicants interested in post-doc-
toral studies are preferred. There are
idea to combine the CWIT funding with with little time for thrills 10-15 such grants for academic research
some other scholarship.” When she went or frills” scholars and professionals.
to participate in the community theatre Grants for doctoral studies: These
conference hosted by the University of Vikas Dilawari are for Indians pursuing doctoral stud-
Exeter, she managed a UGC scholar- ies at UK universities who are in their
ship as well. And when she was funded penultimate or final year. Three or four
in 1997 to present a paper at Oxford this field. The Trust encourages appli- grants are given every year.
University, she stayed with friends, to cants who have worked for a while and So if you are an art expert or a con-
cut down on costs. frequently professionals also apply. servation specialist or just interested in
Finally, the CWIT opens up many There are also short term internships at culture, CWIT is the place to go.
doors, not just in the UK. It’s a way of various places such as the Tate Conser-
making international connections and vation Department.
having a great platform to share your
intellect with experienced professionals Professonal pacement award: This
Previous Scholarships
who have been working in the field. And award in Museology – Curating, Muse-
finally, it’s a thumbs up for your exper- um Conservation or Archaeology is Fulbright fellowships for studies in US
tise in the field. in collaboration with the Nehru Trust Swedish Institute Scholarships
for the India Collection at the Victoria DAAD fellowship for studying in Germany
Programmes available and Albert Museum. This is an annual Erasmus Mundus fellowships for studying
Fully-funded awards in arts and con- fellowship for a curator, museum con- in Europe
servation: Ten of these are on offer, and servator or archaeologist to take up an Endeavour Programme for studying in
the only awards which are fully funded. attachment at the Victoria and Albert Australia
They are strictly for specialists of arts Museum or any other institute.
and conservation with the objective of
www.careers360.com
international exposure for students in Visiting fellowships: These are for

82 careers 360 September 2009


Ask Us Career choice

A regular MBA is more preferred than one


acquired through distance learning
Q. I am a 34-year-old woman with DOE- the fields you mentioned
ACC ‘A’ Level diploma. How can I enter where your current work
software industry? Should I pursue an experience would come
MCA through correspondence or is MBA handy. You may also want
(IT) from IGNOU a better choice? to try a creative/off beat
Vineeta, through email profession where a degree
A. ‘A’ Level curriculum is not completely does not count.
responsive to the industry needs. So that
by itself may not take you to your desired Q. I am a first year
objective. If the choice is between two cor- Engineering student.
respondence courses then an MCA is better But I want to change
than MBA (IT) since in an MCA you would my stream and pursue
learn more computing. Also an MCA is the a career in economics. Hospitality as a sector
minimum entry requirement for any software Are there any reputed colleges offering provides worldclass training
company. While you are at it, also look for BSc degree in Economics? Or doing B.A
jobs in small software development organiza- (Eco) is a viable option? Please guide me
tions. That would give you real life experience in this regard.
in managing projects, albeit on a small scale. Harsh Verma, through email
A. That is a drastic change. There are a whole
Q. I have taken admission in Lovely Pro- lot of reputed colleges offering Economics.
fessional University in MBA Hospital Some IITs, BITs Pilani offer integrated MA
Management Programme. Give some Economics programmes. Please tell us, loca-
information on this university. tion preferences, your 10+2 marks etc. so that
Manish, through email we will be able to advise you accordingly.
A. LPU is a private university recently set While pursuing
up. LPU has reasonably good infrastructure. Q. I am a BCom graduate, planning for an MCA always look
Being in a tier 2 city, for internships and MBA in HR or finance, having work expe- for jobs in small soft-
live projects, you may have to venture out rience of 3 years. Is it advisable to do an
of Jalandhar. I would advise you to do your MBA via distance education or part-time?
ware development
course well, and look out for small projects Is there any disadvantage? organizations. This
to do, during the course of the programme, Pragati, through email would give you real
so that you have some ability to apply the A. Companies still prefer candidates with life experience in
concepts you learn. full-time MBA. If you can spare the time
and resources you should do a full-time pro-
managing projects
Q. I am currently working as an air host- gramme. If not, a part-time MBA is a good and an opportunity
ess, and pursuing my graduation through solution. It helps you keep a job as well. A reg- to apply what
correspondence. My question is:-Is doing ular MBA is a more preferred degree than a you have learned
MBA necessary to shift my industry. With- distance mode MBA but if it is knowledge that
out doing MBA where else can I apply for you are seeking and job is never a problem to
in theory
a job/s? you then a good DL might work for you.
Priyanka C, Bangalore, through email
A. An MBA definitely puts you on a different Q. Please tell me the best institution for
orbit, but the orbit is a function of the insti- BBA course all over India?
tute you study in. First finish your graduation Rahul, Through email
and during the final year, prepare for CAT A. There are quite a few colleges which offer
and give it a try. Your percentile would give good undergraduate course in business studi-
you an idea of where you stand. Based on the ies. One of the best courses on offer is from
percentile decide what you want to do. With the Delhi University. Entrance requirements
a correspondence degree, it might be very are very stiff, but the institute boasts of a very
difficult for you to find a career other than in good placement record

83 careers 360 September 2009


Ask Us Career choice

Queries answered on careers360.com


Q. I finished my BTech and wish to join the Q. I am a first year Electrical and Elec-
army, navy or airforce, please tell me the tronics Engineering student. What addi-
opportunities available. tional courses can I do to enhance my
Prakash, through email credibility in the job market?
Rohit, through email
Q. I want to know about doing MBA from
Chennai institutes like Dr.MGR Euca- Q. I am interested in exploring options for
tional & Research Institute, SSN, SRM job-based immigration to Canada. After
University, Sathyabama University, Karu- having over 6 years of work experience as a
nya University, Nehru colleges. Which is financial analyst, how should I apply?
better - studying in an ordinary university Sridhar, through email
or deemed university?
Pavin, through email Q. Is it a good option to do PG diploma in
human resource from ICFAI?
Q. How and where should I study foren- Kjhala, through email
sics?
Neha, through email Q. I am working in software industry
and I am planning to do an MBA in real
Q. What is the scope in pursuing an MTech estate. With 2 years of work experience
environment engineering course? and decent GMAT score, which are the
Bensri, through email schools I can apply internationally?
Kishan Singh, through email
Q. What and where can one explore botany
and are there internships available? Q. How can a student get selected in DD or
Vineet, through email AIR after doing MJMC?
Jagdeep Singh, through email
Q. Which is better - MCA degree or MSc Careers360,
comp science/IT? Q. I am a fresh BCom graduate. What is receives hundreds
Pallavi Majumder, through email the remuneration of CA, CS, ICWA, MBA of questions every
respectively. month. Some select
Q. Tell me about the career prospects in Prabhat Sharma, through email
Vocal Music (Fine Arts)?
answers are pub-
Sudipta, through email Q. I have completed my BCA this year lished here. All the
and got selected for the Wipro’s WASE queries are answered
Q. What are the job prospects of doing programme. I need to know whether it is on our website. Visit
postgraduate diploma in human rights advisable to go for this course or is it better
programme from IIHR, New Delhi in dis- to stick to some MCA course from regular
www.careers360.
tance mode? universities? com and post your
Deb, through email Aneesh, through email queries to us

84 careers 360 September 2009


Course Alerts scholarship listing un jobs/psu mdp

Ready Reckoner
A compilation of actionable information, segmented and presented on a thematic
basis and sorted out according to their deadlines
course alerts
Programme Discipline Institution Location Deadline Website
MBA International Business Indian Institute of Foreign Trade New Delhi 03/09/09 www.iift.edu
MFSc Fisheries Sciences Tamil Nadu Veterinary and Chennai 04/09/09 www.tanuvas.tn.nic.in
Animal Sciences University
PhD Veterinary Tamil Nadu Veterinary and Chennai 04/09/09 www.tanuvas.tn.nic.in
Animal Sciences University
MPhil Clinical Psychology University of Calcutta Kolkata 07/09/09 www.caluniv.ac.in
Certificate Management Indian Institute of Management Indore 15/09/09 www.iimidr.ac.in
BA/BCom/ General courses under Distance Kurukshetra University Kurukshetra 18/09/09 www.kukinfo.com
MA/MCom/ Education
MSc
PG Diploma Computer Applications Kurukshetra University Kurukshetra 18/09/09 www.kukinfo.com
Appreciation Sustainability Science Indira Gandhi National Open University Delhi 20/09/09 www.ignou.ac.in
Programme
Diploma Computer Aided Product Design University of Pune Pune 22/09/09 www.cadcamguru.com
MBA Rural Management Institute of Rural Management Anand 30/09/09 www.irma.ac.in
Certificate Dairy Management Institute of Rural Management Anand 30/09/09 www.irma.ac.in
Executive PG Management Indian Institute of Management Bangalore 30/09/09 www.iimb.ernet.in
PhD Agriculture and Allied Sciences National Academy of Agril Research Mgt Hyderabad 30/09/09 www.icar.org.in
MBA (DL) Management Jiwaji University Gwalior 30/09/09 www.jiwaji.edu

Name For whom Contact information Amount Deadline


CSIR Diamond Jubilee An Indian team, a company or an www.csir.res.in Rs. 10,00,000 10/09/09
Technology Award 2009 organization responsible for technological
innovations originated in India or that must
have highly innovative Indian component
Mahindra All India Talent Children from lower income group families Mahindra & Mahindra Ltd, Rs. 5,000 per year 10/09/09
Scholarships for Diploma having secured admission in government Mahindra Towers 2A, Bikaji Cama
Courses in Polytechnics recognised polytechnics for Diploma Place, New Delhi-66
scholarship

Courses
National Fellowships Students of Basic Sciences, Engineering www.iisc.ernet.in/kvpy Rs. 4,000 - 7,000 per 11/09/09
and Medicine willing to take up research month
careers in these areas
National Olympiad Students from schools registered for http://olympiads.hbcse.tifr.res.in Special merit awards 15/09/09
Programme National Standard Examinations which is
the first stage of the Olympiad Programme
in the respective subjects
Biotechnology Overseas Scientist of Indian origin with PhD, working www.btisnet.gov.in/neof.htm Rs. 50,000 per month 30/09/09
Associateship for in any of the northeastern states of India and contingency grant
Scientists in NorthEast working in different areas of biotechnology of Rs 5 lakhs/year
ICAR-SRF (PGS) Scholars with Master’s degree (55%) in http://www.naarm.ernet.in As applicable to SRF 07/10/09
concerned discipline willing to pursue PhD
in Agriculture and Allied Sciences

85 careers 360 September 2009


Course Alerts scholarship listing UN Jobs/psu mdp
Position Institution Deadline Location Further Details

Finance Analyst United Nations Development Fund for Women (UNIFEM) 04/09/09 New Delhi www.undp.org.in
Education Specialist United Nations Children's Fund (UNICEF) 08/09/09 Gaza www.unicef.org
Health Specialist United Nations Children's Fund (UNICEF) 08/09/09 Harare www.unicef.org
Adviser (Communication and United Nations Educational, Scientific and Cultural 09/09/09 Tehran www.unesco.org/employment
Information) Organization (UNESCO)
UN JOBS

Program Officer United Nations Office for Project Services (UNOPS) 10/09/09 New Delhi www.unops.org

Economic Affairs Officer United Nations Economic and Social Commission 14/09/09 Bangkok www.unescap.org/jobs
for Asia and the Pacific (UNESCAP)
Program Officer Prison Reforms Commonwealth Human Rights Initiative (CHRI) 15/09/09 New Delhi www.humanrightsinitiative.org
Consultant Asmae - Association Soeur Emmanuelle/Sevadham Trust 15/09/09 Pune recrutement@asmae.fr
Senior Social Policy Specialist United Nations Children's Fund (UNICEF) 15/09/09 Nairobi www.unicef.org
Assiatant Liaison Officer United Nations Educational, Scientific and Cultural 24/09/09 Paris www.unesco.org/employment
Organization (UNESCO)

Government jobs in India


Organisation Position Location Deadline Website
Triveni Kshetriya Gramin Bank Officer Scale-I (38) Uttar Pradesh 04/09/09 www.tkgbrrb.org
Indira Gandhi National Open University Assistant Registrar (30) Multiple 07/09/09 www.ignou.ac.in
Indira Gandhi National Open University Junior Assistant-cum-Typist (219) Delhi/Regional 07/09/09 www.ignou.ac.in
Indian Space Research Organisation Scientists/Engineers 'SC' (24) Multiple 07/09/09 www.isac.gov.in
Guru Nanak Dev University Faculty members (32) Amritsar 07/09/09 www.gndu.ac.in
Central Electricity Supply Utility of Orissa Management Trainees (26) Bhubaneswar 10/09/09 www.cescoorissa.com
Agricultural Scientists Recruitment Board Scientific Posts (50) Multiple 11/09/09 www.icar.org.in
Life Insurance Corporation of India Sr. Marketing Executives-contract (100) Multiple 12/09/09 www.licindia.com
State Bank of India Clerical Staff (11000) Multiple 15/09/09 www.statebankofindia.com
Guru Gobind Singh Indraprastha University Professor(17), Associate (18), Asst. (26) Delhi 15/09/09 www.ipu.ac.in
Border Security Force Constable-General Duty (1217) UP/Delhi 15/09/09 www.bsf.nic.in
Central Pollution Control Board Assistant Environmental Engineer (12) Delhi 15/09/09 www.cpcb.nic.in
Bharat Heavy Electricals Limited Executives/Managers - Law (43) Multiple 16/09/09 www.bhel.com
Nuclear Power Corporation of India Limited Junior Hindi Translators Mumbai 17/09/09 www.npcil.nic.in
Centre for DNA Fingerprinting and Diagnostics Scientists (not specified) Hyderabad 21/09/09 www.cdfd.org.in
Corporation Bank Probationary Officers (50) Multiple 25/09/09 www.corpbank.com
Corporation Bank Clerks (575) 19 States 25/09/09 www.corpbank.com
Corporation Bank Chartered Accountants (15) Not Specified 25/09/09 www.corpbank.com
Indian National Centre for Ocean Info Services Scientist ‘B’ (7); Scientific Assistants (11) Hyderabad 30/09/09 www.incois.gov.in
High Court of Judicature at Allahabad Assistant Review Officers (468) Allahabad 30/09/09 www.allahabadhighcourt.in

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86 careers 360 September 2009


Course Alerts scholarship listing un jobs/psu mdp
Institution Name of programme Sept ‘09 Fees (Rs.) In detail
IIM Indore Managing Innovation for Competitive Advantage 07 – 09 25,000

IIM Bangalore Business Analytics and Intelligence 07 – 10 54,000 R&D Management


SJMSOM, IIT Bombay: 17-19 Sept. 09

Managment deveLopment programmes


ASCI Hyderabad Data Analysis for Business Research 07 – 11 27,500
Fee: Rs. 15,000/10,000 for persons
IIM Ahmedabad Hospital Management 07 – 11 65,000 from industry/executives from National
Labs and faculty from academia. The
NITIE Mumbai Managerial Leadership & Team Building 07 – 11
programme targeted at senior/middle-
XLRI Jamshedpur Indian Accounting Standards 07 – 11 29,000 level executives, techno-entrepreneurs
and consultants, focuses on linking R&D
IIM Indore CEO Round Table: Perspectives on Strategy 14 – 16 — with business strategy and measuring
R&D effectiveness as it deliberates on
IIM Kozhikode Analysis of Financial Statements 14 – 16 15,000 emerging issues through case studies.
IIM Lucknow Corporate Communication and Media Relations 14 – 16 25,000

ISB Hyderabad Leadership Skills for Top Management 14 – 18 150,000

IIM Ahmedabad Winning Edge: Comm. Strategies for Leaders 14 – 19 70,000

XIM Bhubaneswar Teamwork Competency for Star Performers 15 – 17 12,000

NMIMS Mumbai Logistic Management 18 – 19 6,000

MDI Gurgaon Finance for Non–Finance Executives 21 – 25 40,000

IIP Chennai Certification for Packaging of Hazardous Cargo 23 3,000

IRMA Anand Rural Livelihoods and Poverty Alleviation 22 – 25 —

CFTRI Mysore Molecular Biology Approches for Microbiological 25 4,494


Studies & Applications
NMIMS Mumbai Basic Statistics for HR Executives 25 3,000

Watch out for Management Development Programmes (MDPs) in October 2009


Institution Name of Programme Dates Mainly for whom Fees in

ISB Hyderabad ISB-Kellogg Global Advanced Leadership Program 03-10 CEO, SBU heads of firms with global business exposure 600,000

XLRI Mumbai Balanced Scorecard-Making it Actionable-process, 05-07 Senior Executives in functional areas covering HR/ 24,000
Methodology & Techniques Marketing/Operations/Finance
ASCI Hyderabad Leadership for Managing Change 05-09 Senior and middle-level executives 30,000

IIM Bangalore Finance for Decision Making for non-finance Mgrs. 05-09 Heads of divisions/functions, middle-level managers 60,000

IIM Lucknow Finance for Non-Finance Executives 05-09 Any executive interested in finance functions -

IIM Ahmedabad Infrastructure Development and Financing 05-10 Senior executives/IAS officers involved in infrastructure 70,000

IIM Kozhikode Valuation of Real Financial and Intangible Assets 12-14 Accounting/finance managers of consulting firms/KPO 15,000

XLRI Jamshedpur Demand & Business Forecasting 12-14 Senior/middle-level managers from any functional area 21,000

XIM Bhubhaneswar DSS for Functional Managers 14-16 Front line managers in decision making in any 12,000
functional area; academics committed to DSS research
IIM Calcutta Mergers and Acquisitions 24-29 Middle/senior executives in the area of corporate 30,000
finance/planning/strategy/M&A/investment banking
IMI New Delhi Supply Chain Mgt for Competitive Advantage 26-28 Decision makers, managers in cross-functional areas 25,200

IRMA Anand Social EntrepreneurshipTransformation Leadership 26-30 Professionals involved in similar line of responsiblities -

MDI Gurgaon Effective Leadership and High Performing Team 26-30 Middle/senior executives in different functional areas 40,000

IIFT New Delhi Cross Cultural communication and Business 28-29 Executives dealing with international trade or business 8,500
Etiquette in International Business
NMIMS Mumbai Situational Leadership for Personal Effectiveness 30-31 Executives who have to play leadership role incl. NGOs 6,000

87 careers 360 September 2009


Up Close RAHUL DRAVID

Where
straight
drive is a way
of life

Reuters
A committed cricketer, Rahul Dravid discusses how he looks at his profession

Q. Was professional cricket on your an ideal scenario. You are doing what A. It was a generation that saw lots
mind when you were in college? you love and getting paid for it too. of changes. It saw the nation witness
A. I always wanted to be a cricketer. By changes from an older system to tech-
the time I went to college I was already Q. Which teacher / professor do you nologically advanced. It was a huge chal-
playing Ranji trophy. But I pursued a remember the most and why? lenge but they succeeded. It was a great
commerce degree as a back up . A. My school principal (Father Dennis thrust forward for the entire nation.
Coelha) will always remain very very
Q. What do you remember the most special. He encouraged me a lot to do Q. How is your previous day like
when you think of your school life? well in cricket. before a competitive match?
A. The most endearing moments have A. As normal as any non-competitive
come on the field. The moments of tri- Q. How do you overcome failure? day. But during the season it mostly
umphs I shared with my friends in the A. By trying to learn from it. A failure depends on how the team is doing,
hockey and cricket team. gives me an opportunity to look ahead on the practice sessions. But I gener-
and assess how can I can improve. Every ally concentrate on staying relaxed and
Q. Playing cricket is costly. How did sportsman has to learn to deal with fail- sleep well.
you manage it? ures because it is not possible to win
A. I was still in college when I received always. Q. Your professional life must have
my first salary. I was on a contract with some fascinating and despairing
HAL and I was paid Rs. 1,000 as schol- Q. Anything that you fear the most? moments. Can you spell them out?
arship or salary. I got Rs. 900 in hand A. Nothing. A. The most fascinating was obviously
because Rs. 100 was deducted for my the Test debut at Lord’s (in 1996). Get-
Provident Fund. I spent the money on Q. You belong to the ‘90s generation. ting to play for India was an ambition
myself, my bike, and the petrol for the Anything special? that I had pursued and it was such a
bike. Actually, going to college and not thrilling feeling. The biggest disappoint-
asking for pocket money from my par- ment was being eliminated in the first
ents was a nice feeling. “You have to love your round of the 2007 West Indies. It was

Q. What’s most satisfying? Profes-


profession if you shattering.

sion of passion or one which pays? want to have Q. Would you like to live for fun or
A. You have to love your profession if
you want to have a huge satisfaction
satisfaction from live with a purpose?
A. With a purpose. It is fun if you achieve
from what you are doing. If you do well what you are doing” your purpose. It is nice to enjoy both
then it pays well. In that case, it becomes (As told to Urmila Rao)

88 careers 360 September 2009

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