Executive summary:

Our project is about Bareeze company private limited. It is the trademark of products developed by Ali Embroidery Mills ( vt.! "td# $arena Industries and %yin& Mills ( vt.! "td and $E'AM ( vt.! "td. (hey are an established and independent &roup of companies ori&inally founded in )*+, in "ahore# akistan. (he Bareeze products have become a standard of refinement in clothin& and uni-uely developed line of fabrics. (he idea ori&inally conceived and manufactured as embroidered fabrics has successfully &ro.n to incorporate various lines of clothin&# home furnishin&s# and other accessories/ includin&# Minnie Minors# "eisure 0lub# 0hinyere ('ormal 1ear!# 2ome E3pressions. (hey started from a small shop in the basement of shadman plaza "ahore and no. they have about 4, shops .orld.ide. 56 in akistan and + in other countries. (hey started .ith .omen .ear embroidered clothin&. (he main aim of the o.ner .as to produce -uality cloth made purely in akistan. Accordin& to the 0EO of Bareeze ( vt.! ltd# .hen they started this company there .as no one else producin& -uality product made purely in akistan. $he started it. (he company has 7o competitors but there are many follo.ers. 'inancial position of the company is &ood. (here sales are more than there production. (his ratio is increasin& rapidly. (he company has its o.n production plant# .hich produces it cloth. (o meet the market demand they also have some vendors and other people .hich make it for them and the company have a -uality checkin& department .hich makes sure that they are makin& up to the standards. (hey have talented and e3perienced desi&ners .ho are .orkin& day and ni&ht. (hey are puttin& there full effort. (hey desi&n a lot its constant innovation in cloth# material# desi&n etc. (hey do not believe in marketin& it is the .ord of mouth helpin& them in there sales. (hey believe that if your producin& -uality product people .ill come a&ain and a&ain and also convince other people to buy it. 'or Bareeze there tar&et customers are .omen. Because its embroidery cloth for .omen. (hey have there o.n transportation system# .hich takes the product from place of manufacturin& to the company outlets. 'or e3port purpose# company depends on different distribution companies. (hey have a total of t.o thousand employees. (hey &ive no discount to there employees on purchase of any kind of Bareeze product. (hey &ive paid holidays to

there employees. (hey have a healthcare policy. (hey increase the salary packa&e if an employee &ets more education or de&ree of any kind. (hey recruit employees .ithin the or&anization if they don8t have any then they put it on different .ebsites and still if they don8t &et proper response then they &o for the ne.spaper. (he main aim of the company is to e3pand the business introduce more products and e3pand the business internationally. It has so much scope and it8s yet to e3plore. (hey .ant their brand to be .ell kno.n throu&h out the .orld. (hey .ant it to be made purely in akistan e-ual to the best in the .orld.

Introduction9
1e searched about Bareeze company private limited. In this project .e had to fine about the company# its different products# .here it stands in the industry# .hat does it do its financial position. 1hat are its production capacity and its sales volume: 1hat are the main stren&ths# .eaknesses# opportunities and threats faced by the company. 1e also &athered information about its upcomin& projects# the .ay it handle its employees# the customer vie.s about the company# its products and at the end .e mentioned the future aims and &oals of the company.

Industry9
Bareeze company private limited is a really &ood company. It is e3pandin& day by day. (heir sales are touchin& the sky. Its popularity is increasin& rapidly. (hey started from a small shop in shadman "ahore akistan and no. they are .orkin& internationally. 0ompany is &eneratin& capital throu&h its sales and profits. (hey are savin& some of it and the rest they are reinvestin& back in the company for its pro&ress. Bareeze has its outlets almost in every major city of akistan includin& "ahore# Islamabad# ;arachi# 'aislabad# $ialkot and <ujran.ala. It is easy for the people to &o and buy the product easily. (hey have a .ide market of there product. (he company has no competitors because .hen they started this business they .ere the first one to do so. 7o. they have many follo.ers. 1ho are tryin& to copy there desi&ns and tryin& to .ork as they are doin&. Bareeze is like a mentor to many other ne. or&anizations. 'or distribution inside akistan# the company has its o.n distribution channels but as no. they have &one international# they depend on fe. international distribution companies.

(he ro. material is made purely in akistan they have there o.n production plant from .here they produce their products. (he market demand is so hi&h that their plant cannot full fill the re-uirement so they are takin& the help of fe. vendors. (he company believe in -uality so the -uality checkin& department takes a look on the stuff comin& in. the discarded clothe and the stuff not meetin& the -uality or .e may say company standards are returned to the vendors. (hey don8t believe in marketin& the product throu&h media# billboards etc. It is the .ord of mouth helpin& them in there sales. (hey believe that if the product is &ood in -uality then the customer .ill come a&ain and a&ain and also convince other people to buy it. (he Bareeze products have become a standard of improvement in clothin& and e3ceptionally developed line of fabrics. (he idea ori&inally .as of embroidered fabrics but it has successfully &ro.n to fit in a ran&e of lines of clothin&# home furnishin&s# and other accessories/ includin&# Minnie Minors# "eisure 0lub# 0hinyere ('ormal 1ear! and 2ome E3pressions.

0ompany analysis9
0ompany name9
(he company name is =Bareeze =( vt.! ltd. It is the trademark of products developed by Ali Embroidery Mills ( vt.! "td# $arena Industries and %yin& Mills ( vt.! "td and $E'AM ( vt.! "td. (hey are an established and independent &roup of companies ori&inally founded in )*+, in "ahore# akistan.

1ork of company9
(he company makes embroidery cloth in different colors# desi&ns and materials. It manufactures the cloth its self. (he company has its o.n production plant.

0oncept of company9
(he main concept behind the company .as to make best cloth made purely in akistan e-ual to the best in the .orld. 0EO of company told us that .hy should .e brin& clothes from china# Malaysia# ;orea or any other country. (his .ay .e are benefitin& them not our country. (herefore# .e decided to make -uality product purely in akistan so people should buy it and this .ay our country .ill &et all the benefit.

1here the company stands in the Industry9

>i&ht no.# there8s a &reat demand of the products produced by this company. (herefore# the company has a really stron& position in the industry. (hey are one of the top .omen .ear manufacturers present in akistan.

'inancial position9
'inancial position of the company is really stron&. (he company is &ettin& &reat response from the customers. eople love to shop from Bareeze. (hey also have seasonal sales in .hich they &ive discounts to their customers. (heir outlets are increasin& s.iftly and there sales are touchin& the sky8s. (o meet the re-uired needs of its customers they are tryin& to increase there production capability. (hey have hu&e profit mar&ins. (herefore# the company is doin& e3tremely .ell financially.

%ifferent products9
Bareeze started from embroidered cloth but no. they deal .ith almost four other brands. ). Minnie Minors. ,. "eisure 0lub. 5. 0hinyere ('ormal 1ear!. 4. 2ome E3pressions. Minnie Minors9 A colorful ran&e of fashionable classics for children. (hey manufacture hi&h -uality &arments desi&ned .ith the choicest of fabrics .ith an innovative ran&e of soft toys# furniture je.elry and accessories for babies.

"eisure 0lub9 "eisure 0lub manufactures hi&h -uality &arments mainly for teen?a&ers and youn&sters. (hey deal .ith pants# trousers# shirts# kurtas etc. it is very popular amon& the youn& &eneration.

0hinyere9 Its Bareeze collection of ready to .ear clothes. (hey are ready?made clothes a customer can &o and buy them accordin& to their size. It has .ide selections offerin& casual# evenin&.ear and bridals.

Chinyere Size Chart:

$2I>( $2OC"%E> 02E$( 1AI$( 2I $ "E7<(2 $2I>( 1I%(2 $"EEEE "E7<(2 A>M 2O"E

@$ )5 )+ )6 )+.6 ,A )+.6 ,) A

$ )5.6 )A )6.6 )A.6 5D )A.6 ,).6 A.6

M )4.6 ,D.6 )+.6 ,D.6 54 ,D.6 ,,.6 *

" )6.6 ,5 ,D ,5 5B ,5 ,5 )D

@" )B ,6 ,,.6 ,6 5A ,6 ,5 ))

@$

"

@"

$2A"1A> $2A"1A> "E7<(2 $2A"1A> 1AI$( $2A"1A> BO((OM (>OC$E> (>OC$E> "E7<(2 (>OC$E> 1AI$(

5+.6 )4.6 B 5A )A

5A )6 + 5* )*

5* )6.6 A 4D ,)

4) )+.6 A 4D.6 ,,

4) + A.6 4) ,6

2ome E3pressions9 Ele&antly embroidered Bareeze home furnishin&s and beddin&. (hey have hu&e variety of beddin&s# pillo. covers# napkins# napkin holders etc.

Bed Linen Size chart: 'itted sheets9 (.in 5*F 3 +BF ()6F pocket! 'ull 64F 3 +BF ()6F pocket! Gueen BDF 3 ADF ()6F pocket! ;in& +AF 3 ADF ()6F pocket! (.in BBF 3 *BF ()6F pocket! 'ull A)F 3 *BF ()6F pocket! Gueen *DF 3 )DDF ()6F pocket! ;in& )D6F3 )D,F ()6F pocket! illo. ,DF 3 5DF $ham ,*F 3 5DF ;in& ,*F 3 46F (.in BAF 3 *DF 'ull ADF 3 *DF Gueen *DF 3 *4F ;in& *4F 3 )D4F 'ace 2and Bath E3tra "ar&e )BF 3 ,4F ,DF 3 5*F ,AF 66F 5*F 3 6*F

'ull sheets9

illo. covers9

%uvet covers9

(o.els9

opular products9
Every product has its o.n demand and different tar&et customers. (herefore# every product is as popular as the other one. "ike Bareeze# itself is .ell kno.n amon& the .omen. Minnie minors are popular amon& small children a&e from one to five. "eisure club is popular amon& youn&sters. 0hinyere has popularity amon& youn&

&irls .ho can but it easily and .ear it because they are ready made. 2ome e3pression is popular amon& ladies .ho love to decorate their homes. As Bareeze is the pioneer of all of them. (here fore it is most popular amon& other brands.

0onfidentiality and $ecurity9

(hey limit access to personal information about us to employees .ho they believe reasonably need to come into contact .ith that information to provide products or services to us or in order to do their jobs. (hey have physical# electronic# and procedural safe&uards that comply .ith federal re&ulations to protect personal information about the customers.

$1O( analysis9
(he major stren&th of the company is its popularity# &ood .ill and &ood reputation amon& its customers. In addition# the hi&h financial position of the company is important part of its stren&th. (he only .eakness of the company is that it doesn8t have enou&h production capacity to meet the demands of its customers. (herefore# they have depended on other vendors .ith .hom they have some conflicts on and off. Another .eakness .e came to kno. throu&h secret channels .as that the company8s Mana&ement information system is still not complete. It is &ivin& the company fe. problems but they are tryin& there level best to complete it in near future. (he company has many opportunities ri&ht no. in akistan. (his business has so much potential and it is yet to e3plore. (hey can e3pand their business in so many different directions. Accordin& to the 0EO of Bareeze ( vt.! ltd. (he company is facin& no threats in any means.

Environmental factors9

ositionin& of product9 Market se&mentation9 (ar&et market9

(he company .ants to tar&et every .omen present in every house. (hey .ant their product to reach every.here. (he company is producin& -uality product and -uality is al.ays e3pensive so lo.er middle class cannot afford it. (he main tar&et customers of the company are hi&h?class society and upper middle class. eople buy their product for day?to?day use# parties# .eddin&s and other functions.

0onsumer behavior9
0onsumers are important to every business. (hey are the customers .ho buy the product that a business makes. If there are no customers# the business .ill face heavy loss. (o find .hat the customer .ants and needs a company have a market research. 'rom this# the company is able to kno. the .ants# needs and demand of the customers. 0onsumers of Bareeze have a &ood behavior to.ards it. (hey love the materials desi&ns colors made by Bareeze. 1earin& clothes made by Bareeze is like a status symbol in our society these days. 0ustomers are very happy .ith .hat they are producin&.

Business in international community9

7o. Bareeze has &one international. (hey have t.o outlets in %ubai# one in $harjah# one in Abu %habi# one in "ondon and one in %elhi. 1hen they opened there outlet in %ubai. It .as the first akistani brand over there. Bareeze is also sellin& its products in C.$.A throu&h there .ebsite. A person can place an order and it .ill be delivered to you throu&h shipment.

>ecommendations9

0onclusion9
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(he idea of Bareeze .as ori&inally conceived and manufactured as embroidered fabrics .hich has successfully &ro.n to incorporate various lines of clothin&# home furnishin&s# and other accessories/ includin&# Minnie Minors# "eisure 0lub# 0hinyere ('ormal 1ear!# 2ome E3pressions. Bareeze is the trademark of products developed by Ali Embroidery Mills ( vt.! "td# $arena Industries and %yin& Mills ( vt.! "td and $E'AM ( vt.! "td. (hey are an established and independent &roup of companies ori&inally founded in )*+, in "ahore# akistan. (he company has 7o competitors but there are many follo.ers. 'inancial position of the company is &ood. (here sales are more than there production capability. (his ratio is increasin& rapidly. (he company has its o.n production plant# .hich produces the cloth. (o meet the market demand they also have some vendors and other people .hich make it for them and the company have a -uality checkin& department .hich makes sure that they are makin& up to the standards. 'or Bareeze there tar&et customers are .omen. Because its embroidery cloth for .omen and youn& &irls. (hey don8t believe in marketin& the product throu&h media# billboards etc. It is the .ord of mouth helpin& them in there sales. (hey believe that if the product is &ood in -uality then the customer .ill come a&ain and a&ain and convince other people to buy it. (hey have physical# electronic# and procedural safe&uards that comply .ith federal re&ulations to protect personal information about the customers. (he major stren&th of the company is its popularity# &ood .ill and &ood reputation amon& its customers. (he company has many opportunities ri&ht no. in akistan. (his business has so much potential and it is yet to e3plore. (hey can e3pand their business in so many different directions. eople buy their product for day?to?day use# parties# .eddin&s and other functions. Bareeze is makin& &reat pro&ress in its business. It is the first brand producin& -uality .ork made purely in akistan e-ual to the best in the .orld. 1e are proud of them. Bareeze is tryin& its level best to make its name prominent amon& other popular brands of other countries. $uch projects should keep on &oin& people and &overnment should encoura&e such entrepreneurs. It is benefitin& akistan in many different .ays.

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>eferences9
Mrs. $eema Aziz 0EO of Bareeze ( vt.! ltd Mr. Mohammad $hahid Assistant Mana&er (2uman >esource department!. Mr. Amir 2assan roduction Mana&er ( roduction department!. Mr. Bilal ;han 0ashier at Bareeze outlet liberty market "ahore. Miss. $hafa- ;halid %esi&ner at Bareeze ( vt.! ltd. http9HH....bareezeonline.comHcatalo&H

http9HHte3tile.,46B.comHen&HepubHnIdetails.asp:epubiidJ4KidJ45D http9HH....shema&.com.pkHne.siteH,DD,HmayHsli&ht,.html

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