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    IBM held a massive online brainstorming session called Innovation Jam to capture ideas from its 150,000 employees across 104 countries. Employees used discussion boards, wikis and chatrooms over a 24-hour period to generate and discuss ideas. Though most ideas were not original or practical, some new businesses like 3-D Internet and Big Green were formed. The Jam showed that innovation can occur across an organization through online collaboration, but requires leaders to drive consensus and vast resources.

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    IBM held a massive online brainstorming session called Innovation Jam to capture ideas from its 150,000 employees across 104 countries. Employees used discussion boards, wikis and chatrooms over a 24-hour period to generate and discuss ideas. Though most ideas were not original or practical, some new businesses like 3-D Internet and Big Green were formed. The Jam showed that innovation can occur across an organization through online collaboration, but requires leaders to drive consensus and vast resources.

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    105 views10 pages

    Innovation Jam - The Ibm Way

    Uploaded by

    pranay2101
    IBM held a massive online brainstorming session called Innovation Jam to capture ideas from its 150,000 employees across 104 countries. Employees used discussion boards, wikis and chatrooms over a 24-hour period to generate and discuss ideas. Though most ideas were not original or practical, some new businesses like 3-D Internet and Big Green were formed. The Jam showed that innovation can occur across an organization through online collaboration, but requires leaders to drive consensus and vast resources.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 10

    INNOVATION JAM – THE IBM WAY

    “Massively Parallel Conference”-Online

    CASE SYNOPSIS
    Presented by: Group
    5B
    Ashwita
    Neha
    Manu
    Pranay
    Vinayak
    Srivats
    IBM’S CHALLENGE

    o How to commercialize breakthroughs


    successfully ?
    o How do you work in an increasingly mobile
    organization?
    o How to cash in on innovation ?
    o How to leverage technology into business
    success ?
    INNOVATION JAM
    “Largest online brainstorming session ever”
    • IT enabled platform to facilitate employee
    innovation.
    • Organized to capture huge number of ideas from
    IBM’s network.
    • Combination of IT tools like discussion boards,
    wikis , chat-rooms
    • Involved 150,000 IBM employees across 104
    countries --24 hours a day.
    INNOVATION JAM PROCESS
    INNOVATION JAM PROCESS (contd.)
    INNOVATION JAM PROCESS (contd.)
    IBM’s Take Away
    • Importance of Ideating across the organization
    • New businesses formed like 3-D Internet and
    Big Green
    • Empowered all employees through collaboration
    • Scope for innovation even inside an innovative
    company
    Trade-offs
     Very few Original Ideas
     Leaders essential to drive consensus
     Irrelevant & Impractical Ideas
     Not suitable for Rapid Innovation
     Vast Energy & Resources required
    Our Take Aways
    • Extracting value from IT requires innovations in
    business practices
    • Data mining tools can be used to effectively
    collaborate useful information
    • IT has become the driver of business strategy
    • Progression towards the model – Web 2.0
    THANK YOU

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