the differences between the interactive model of communication and linear model of communication

Models of communication refers to the conceptual model used to explain the human communication process. The first major model for communication came in 1949 by Claude Elwood Shannon and Warren Weaver for Bell Laboratories] Following the basic concept, communication is the process of sending and receiving messages or transferring information from one part (sender) to another (receiver). Researchers such as Claude Shannon, David Berlo and Wilbur Schramm proposing different models of communication designed to help clarify human communication. Two major models are the linear and interactive models. Linear models assume that language is simply a vehicle for sending information. Interactive models focus more on complex communication processes.
With the interactive model of communication , both the sender and the receiver of information encode and decode information continuously. Instead of information being sent one way, from the sender to the receiver, both participants send information back and forth. Wilbur Schramm also proposed that both the sender and receiver interpret the message, rather than accurately assessing the message's meaning.

Interactive communication forms include basic dialogue and nonverbal communication, gamebooks, interactive fiction and storytelling, hypertext, interactive television and movies, photo and video manipulation, video sharing, video games, social media, usergenerated content, interactive marketing and public relations, augmented reality, ambient intelligence, and virtual reality.

There are several linear models of communication. One, developed by Claude Shannon and Warren Weaver, was designed to make electrical signal transmission more efficient. The Shannon-Weaver Mathematical Model involves an original information source, which sends a message to a transmitter, which then sends a signal to a channel. Within the channel, noises can muffle the message. The receiver, who then decodes the message at the destination, receives the signal. (Shannon-Weaver Mathematical Model)