Final Summer Training Report On Supply Chain Mangement

RAJIV ACADEMY FOR TECHNOLOGY & MANAGEMENT
SUMMER TRANING PROJECT REPORT On A FRAMEWORK OF SUPPLY CHAIN MANAGEMENT

Submitted for the Partial fulfillment towards the award of the degree in MASTER OF BUSINESS ADMINISTRATION
Of U P Technical University, Lucknow
Submitted By
Akanksha Tripathi Ro!! Number" #$%&'&###( Se++ion , (##-.%#
Under the Guidan e of

Dr Vikas Jain )e*artment of Management
PREFACE
In it+ broade+t +en+e +ummer training *ro/e t re*ort i+ ne e++ary to ma0e the +tudent+ of bu+ine++ + hoo! fami!iar 1ith the indu+tria! en2ironment *re2ai!ing in the 1or!d3 To be om*etiti2e and 1or0 aggre++i2e4 +tudent+ need to 0no1 the *o!i ie+4 *ro edure+ and the trend+ going on in the *re+ent indu+tria! 1or!d3 The *ur*o+e and ob/e ti2e of thi+ *ro/e t re*ort i+ to find out the
The report is har i!te! s to re"#e$t so%e o" the &asi$ $o'ere (! er the SUPPLY CHAIN MANAGEMENT o" HIN)ALCO* E+TRUSIONS a "irst tr(#, MNC o" I! ia- The tota# aspe$ts ha'e &ee! "or%(#ate a! prese!te o! the &asis o" i eas a! i!"or%atio! .athere &, this i!'esti.ator (ri!. a shorter spa! o" pro/e$t trai!i!. i-e- a! i%porta!t portio! o" the M0A $(rri$(#(% #ea i!. to a! opport(!it, "or the parti$ipa!t to ha'e a pra$ti$a# e1pos(re o" the $o!te!ts (! er the topi$ &e,o! 2hat has a#rea , &ee! st( ies (ri!. the $#ass3roo% i!tera$tio!This report has &ee! 2ritte! i! respo!se to a $o%prehe!si'e st( ,* $o! ($te o! the SUPPLY CHAIN MANAGEMENT o" HIN)ALCO IN)USTRIES LIMITE)- The report %e!tio!s a! e'a#(ates the 'ario(s aspe$ts* pertai!i!. to the istri&(tio! $ha!!e# o" the $o%pa!,- A"ter a thoro(.h a!a#,sis o" the 'ario(s "a$ts sta! "i.(res* a set o" re$o%%e! atio!s has &ee! .i'e! at the e! o" the reportA$$(ra$, a! pre$isio! has &ee! .i'e! the pri%e $o!si eratio!* 2hi#e $o%pi#i!. the report* are a(thoritati'e a! a(the!ti$We are $o!"i e!t that a!,o!e 2ho .oes thro(.h the report 2i## #ear! ho2 %($h 2e ha'e #ear!t 4 &e!e"ite (ri!. this perio -
HIN)ALCO IN)USTRIES LT)-
Pa.e 5
ACKNOWLEDGEMENT
At the on+et I mu+t bo1 do1n in re2eren e to the a!mighty that b!e++ed u+ 1ith the under+tanding 5 *re2a!en e that i+ needed in thi+ 0ind of *ro/e t re*ort3
6ith great *!ea+ure I e7*re++ my heartie+t than0+ to Dr Mah!sh " #$%ar 8Offi iating )ire tor , RATM94 Mr Vikas Jain 8PC , M3B3A3 )e*tt393 I 1ou!d !i0e to e7tend my +in ere than0+ to Mr Vikas Jain :;e turer , )e*tt3 of Management Studie+<4 1ithout 1ho+e unre!ated +u**ort and guidan e4 thi+ *ro/e t 1ou!d /u+t not ha2e been *o++ib!e3 I am 2ery than0fu! for hi+ in2a!uab!e guidan e4 +u**ort4 and affab!e 5 friend!y nature3 =e>She guided me at ea h and e2ery +tage of *ro/e t3 I am e?ua!!y indebted to my friend+ 1ho a!1ay+ in+*ired and moti2ated me to do +omething better through out thi+ *ro/e t3 At !a+t I 1ou!d !i0e to e7tend my +in ere than0+ to a!! the re+*ondent+ to 1hom I 2i+ited for gi2ing their +u**ort and 2a!uab!e information4 1hi h he!*+ me in om*!eting my *ro/e t 1or03
AKANKSHA T !PATH!
M B A III S!%
oll No" #$%&'&###(
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STUDENTS DECLARATION
I4 Akanksha Tripathi4 hereby de !are that thi+ 1or0 entit!ed A Framework of supply chsin managment i+ the re+u!t of +ummer training under ta0en3 The finding+ and on !u+ion+ e7*re++ed in thi+ re*ort are genuine4 authenti and are for a ademi *ur*o+e3 Any re+emb!an e to ear!ier re+ear h 1or0 i+ *ure!y oin identa!3
AKANK SHA TRIPATHI

M B A VI S!%
oll No" #$%&'&###(
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TO &HOMSOEVER IT MAY CONCERN

Thi i+ to ertify that Mr3>M+'Akanksha ' ''' +tudent Tripathi''''''''''''''' S>o4 )>o'''V!( "rakash Tripathi'''''' Ro!! No'')*+,-,))).' of MBA III Seme+ter 8Bat h (##-.%#9 of thi+ in+titution ha+ done +ummer training *ro/e t re*ort tit!ed A Fra%!/0rk 01 2s$pp34 5hain %ana6!%!nt7''''''' ''''''' 7 The *ro/e t ha+ been *re*ared and +ubmitted by the abo2e named in *artia! fu!fi!ment of the Mast!r 01 B$sin!ss A(%inistrati0n degree Programme 8MBA9 a+ *er the re?uirement of U Uni8!rsit49 L$5kn0/ )ate : P!a e " Mathura ;Dr Mah!sh " #$%ar< Offi iating )ire tor " T!5hni5a3
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TABLE OF CONTENTS
Preface... A5kn0/3!(6!%!nt@@@@@@@@@@@@@@@@@@@@@@@@ Students Declaration... Certificate .
%3# Intr0($5ti0n t0 th! T0pi53@@@@@@@@@@@@@@@@@@@33 (3# Intr0($5ti0n t0 th! Or6ani=ati0n>In($str4 @@@@@@@@@@@@@ ))
))
'3# O?@!5ti8!s 01 th! St$(4@@@@@@@@@@@@@@@@@@@@3 A3# S50p! 01 th! St$(4@@@@@@@@@@@@@@@@@@@@@@ B3# Lit!rat$r! R!8i!/@@@@@@@@@@@@@@@@@@@@@333333
A ) Re+ear h Methodo!ogy'''''''''''''''''''' ## A + Uni2er+e of the +tudy''''''''''' '''''''' ## A . Sam*!e SiCe''''''''''''''''' ''' A - Sam*!ing Method''''''''''''''''' ''' ## ##
)) )) ))
A B Too!+ for )ata Co!!e tion'''''''''''''' ''' ## , ) )ata Ana!y+i+ 5 Inter*retation''''''''''''''''' * ) Dinding+'''''''''''''''''''''''''' C ) Re ommendation+ 5 Sugge+tion+''''''''''''''' +) ) Con !u+ion' ''''''''''''''''''''''' ## ## ## ##
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+) + ;imitation+ of the Study''''''''''''''''' '' +) . S o*e for further re+ear h''''''''''''''''''
## ##
Bibliography6666666666666666666666666-----Appendix :Eue+tionnaire<''''''''''''''''''''
i
ii
LIST OF TABLE
S N0 TABLE N0 "AGE N0 REFRENCE DETAILS
LIST OF CHARTS
S N0 TABLE N0 "AGE N0 REFRENCE DETAILS
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The Winning organizations will be those who regularly outperform competition. They have a stable consistent strategy. A stable strategy does not mean a static strategy, rather it means following a brand philosophy and continuous improvement in how strategy is manifested, incorporating the expected market requirements and the customer needs. HIN)ALCO IN)USTRIES LT)Pa.e 5
!"".#$%A& %A'(A)A%*
ABOUT ADITYA BIRLA GROU"

CHAIRMAN: Shri Fumar Manga!am Bir!a
GPeo*!e bui!d om*anyH+ +u e++I 1here *eo*!e gro14 *rofit+ gro13J
Gr0$p 8isi0n
GTo be ome a *remium ong!omerate 1ith !ear bu+ine++ fo u+ at ea h or*orate !e2e!3J
Gr0$p %issi0n
GTo de!i2er 2a!ue for our u+tomer4 +hareho!der+4 em*!oyee+ and +o iety at !arge3J
Gr0$p "hi30s0ph4
Re+et on four *i!!ar
::Cu+tomiCe
:: Peo*!e.+iCe ::StrategiCe ::In+titutiona!iCe
HIN)ALCO IN)USTRIES LT)Pa.e 5
Gr0$p 8a3$!s
::Integrity ::S*eed ::Seam!e++ne++ ::Pa++ion
INTRODUCTION TO GROU"
I + ADITYA BIRLA GROU"
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A US K($ bi!!ion or*oration 1ith a mar0et a* of US K'%3B bi!!ion and in the !eague of Dortune B##4 the Aditya Bir!a Grou* i+ an hored by an e7traordinary for e of %##4### em*!oyee+4 be!onging to (B different nationa!itie+3 In India4 the Grou* ha+ been ad/udged LThe Be+t Em*!oyer in India and among the to* (# in A+iaL by the =e1itt.E onomi Time+ and 6a!! Street Journa! Study (##&3 O2er B# *er ent of it+ re2enue+ f!o1 from it+ o2er+ea+ o*eration+3 The Grou* o*erate+ in (# ountrie+" India4 Thai!and4 ;ao+4 Indone+ia4 Phi!i**ine+4 Egy*t4 China4 Canada4 Au+tra!ia4 USA4 UF4 Germany4 =ungary4 BraCi!4 Ita!y4 Dran e4 ;u7embourg4 S1itCer!and4 Ma!ay+ia and Forea3 G30?a334 th! A(it4a Bir3a Gr0$p is: :: A meta!+ *o1erhou+e4 among the 1or!dM+ mo+t o+t.effi ient A!uminium and Co**er *rodu er+3 =inda! o.No2e!i+ from it+ fo!d4 i+ a Dortune B## om*any3 It i+ the !arge+t A!uminium ro!!ing om*any3 It i+ one of the three bigge+t *rodu er+ of *rimary A!uminium in A+ia4 1ith the !arge+t +ing!e !o ation o**er +me!ter3 :: :: :: :: :: :: No3% in 2i+ o+e +ta*!e fibre The fourth !arge+t *rodu er of in+u!ator+ The fourth !arge+t *rodu er of arbon b!a 0 The %%th !arge+t ement *rodu er g!oba!!y Among the 1or!dM+ to* %B BPO om*anie+ and among IndiaM+ to* three Among the be+t energy effi ient ferti!iCer *!ant+ In In(ia: :: :: :: :: :: :: A *remier branded garment+ *!ayer The +e ond !arge+t *!ayer in 2i+ o+e fi!ament yarn The +e ond !arge+t in the h!or.a!0a!i +e tor Among the to* fi2e mobi!e te!e*hony om*anie+ A !eading *!ayer in !ife in+uran e and a++et management Among the to* three +u*ermar0et hain+ in the retai! bu+ine++
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Ro 0 +o!id in fundamenta!+4 the Aditya Bir!a Grou* nurture+ a u!ture 1here +u B!40n( ?$sin!ss D th! A(4ta Bir3a Gr0$p is: :: 6or0ing in '4&## 2i!!age+
e++ doe+ not ome in
the 1ay of the need to 0ee* !earning afre+h4 to 0ee* e7*erimenting3
:: Rea hing out to +e2en mi!!ion *eo*!e annua!!y through the Adyta Bir!a Centre :: Do u+ing on" hea!th are4 edu ation4 +u+tainab!e !i2e!ihood4 infra+tru ture and e+*ou+ing +o ia! au+e+ :: Running A% + hoo!+ and %$ ho+*ita!+
Fa5t 1i3! The 1or!dM+ !arge+t a!uminum ro!!ing om*any 6or!d !eader in 2i+ o+e +ta*!e fiber One of the bigge+t *rodu er+ of *rimary a!uminum in A+ia Da+te+t.gro1ing o**er om*any in A+ia The Adyta Bir!a Grou* i+ the %%th !arge+t ement *rodu er in the 1or!d3 Dourth !arge+t *rodu er of arbon b!a 0 in the 1or!d One of the !o1e+t. o+t *rodu er+ of a!uminum in the 1or!d ISO -##%"(### and %A##% ertified
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ADITYA BIRLA GROU"
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A(it4a Bir3a N$80 Lt( ;Ja4a Shr!! T!Fti3!s< f!a7 yarn+ 1or+ted yarn+ %B4'A# +*ind!e+ (B4BA$ +*ind!e+ "T In(0 Li?!rt4 T!Fti3!s rayon yarn4 *o!ye+ter4 b!ended yarn "T E3!6ant T!Fti3! In($str4 rayon4 *o!ye+ter4 rayon. *o!ye+ter b!ended +*un yarn "T S$nris! B$%i T!Fti3!s 2i+ o+e rayon4 *o!ye+ter 2i+ o+e4 +*un *o!ye+ter4 *o!ye+ter ombed otton4 anti *i!! yarn4 +e1ing thread4 high t1i+t yarn4 re2er+e t1i+t yarn4 f!ame retardant yarn4 rayon otton b!ended yarn4 mi ro denier *o!ye+ter rayon yarn4 rayon +i!0 yarn4 +!ub yarn4 !y ra ore +*un yarn In(0 "hi3 A5r43i5 Man$1a5t$rin6 C0rp0rati0n high bu!0 a ry!i dyed yarn4 non.bu!0 a ry!i dyed yarn In(0 "hi3 T!Fti3!s Mi33s In5 *o!y 2i+ o+e b!ended yarn4 *o!y otton b!ended yarn4 *o!ye+ter yarn In(0 "hi3 C0tt0n Mi33s In5 otton yarn %#4### mt*a In(0 Thai S4nth!ti5s C0 Lt( +yntheti yarn+ Fa?ri5s HIN)ALCO IN)USTRIES LT)Pa.e 5 -$4BN$ +*ind!e+ Thai!and Phi!i**ine+ %'4B## mt*a Phi!i**ine+ '4&## mt*a Phi!i**ine+ $-4'&N +*ind!e+ Indone+ia %N$4#$$ +*ind!e+ Indone+ia AB4%(# ring +*ind!e+ Indone+ia India
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Pa.e 5
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Pa.e 5
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HINDALCO OVERVIE& INTRODUCTION =inda! o Indu+trie+ ;imited4 the meta!+ f!ag+hi* om*any of the Aditya Bir!a Grou*4 i+ an indu+try !eader in A!uminium and o**er3 A meta!+ *o1erhou+e 1ith a on+o!idated turno2er in e7 e++ of USK %A bi!!ion4 =inda! o i+ the 1or!dM+ !arge+t A!uminium ro!!ing om*any and one of the bigge+t *rodu er+ of *rimary A!uminium in A+ia3 It+ Co**er +me!ter i+ the 1or!dH+ !arge+t u+tom +me!ter at a +ing!e !o ation3
E+tab!i+hed in %-B$4 =inda! o ommi++ioned it+ A!uminium fa i!ity at Renu0oot in Ea+tern U3P3 in %-N(3 ;ater a ?ui+ition+ and merger+4 1ith Inda!4 Bir!a Co**er and the Nifty and Mt3 Gordon o**er mine+ in Au+tra!ia4 +trengthened the om*anyM+ *o+ition in 2a!ue.added A!umina4A!uminium and o**er *rodu t+4 1ith 2erti a! integration through a e++ to a*ti2e o**er on entration3
In (##&4 the a ?ui+ition of No2e!i+ In 3 a 1or!d !eader in A!uminium ro!!ing and an re y !ing mar0ed a +ignifi ant mi!e+tone in the hi+tory of the A!uminium indu+try in India3 6ith No2e!i+ under it+ fo!d =inda! o ran0+ among the g!oba! to* fi2e A!uminium ma/or+4 a+ an integrated *rodu er 1ith !o1. o+t a!umina and A!uminium fa i!itie+ ombined 1ith high.end ro!!ing a*abi!itie+ and a g!oba! foot*rint in %( ountrie+ out+ide India3 It+ ombined turno2er of USK %A bi!!ion4 *!a e+ it in the Dortune B## !eague3
=inda! o in India en/oy+ a !eader+hi* *o+ition in A!uminium and Co**er3 The Com*anyM+ A!uminium unit+ a ro++ the ountry en om*a++ the entire gamut of o*eration+ from bau7ite mining4 a!umina refining4 a!uminium +me!ting to do1n+tream ro!!ing4 e7tru+ion+4 foi!+ and a!!oy 1hee!+4 a!ong 1ith a*ti2e *o1er *!ant+ and oa! mine+3 The Bir!a Co**er unit *rodu e+ o**er athode+4 ontinuou+ a+t o**er rod+ a!ong 1ith other by.*rodu t+4 in !uding go!d4 +i!2er and )AP ferti!iCer+3 A!! of =inda! oM+ unit+ are ISO -##%"(###4 ISO %A##%"(##A and O=SAS %$##% ertified3 The Renu0oot and Ta!o/a unit+ ha2e gone a +te* further 1ith an Integrated Management Sy+tem 8IMS94 ombining ISO -##%4 ISO %A##% and O=SAS %$##% into one Bu+ine++ E7 e!!en e Mode!3
Pa.e 5
The om*any ha+ been a orded the Star Trading =ou+e +tatu+ in India3 It+ a!uminium meta! i+ a e*ted for de!i2ery under the =igh Grade A!uminium Contra t on the ;ME 8;ondon Meta! ;ME 1ith Grade GAJ a reditation3 E7 hange94 1hi!e it+ o**er ?ua!ity +tandard+ are a!+o internationa!!y re ogniCed and regi+tered on the Grade GAJ a reditation3 A3$%ini$% =inda! oH+ ma/or *rodu t+ in !ude Standard and S*e ia!ity Grade A!umina+ 5 =ydrate+4 A!uminium Ingot+4 Bi!!et+4 6ire Rod+4 D!at Ro!!ed Produ t+4 E7tru+ion+4 Doi! and A!!oy 6hee!+3 The integrated fa i!ity at Renu0oot4 8Uttar Prade+h9 hou+e+ an A!umina Refinery and an A!uminium Sme!ter a!ong 1ith fa i!itie+ for *rodu tion of +emi.fabri ated *rodu t+4 name!y4 Redra1 Rod+4 D!at Ro!!ed Produ t+ and E7tru+ion+3 The *!ant i+ ba 0ed by a o.generation *!ant and a &A(m1 a*ti2e *o1er *!ant at Renu+agar to en+ure ontinuou+ and on+i+tent +u**!y of *o1er for +me!ter and other o*eration+3 The a!uminium a!!oy 1hee!+ *!ant i+ !o ated at Si!2a++a 8)adra and Nagar =a2e!i93 =inda! o 1a+ among the fir+t fe1 a!!oy 1hee!+ om*anie+ to ha2e obtained the ISO>TS %N-A- ertifi ation to meet the +tringent +tandard of the automobi!e indu+try3 A +trong *re+en e a ro++ the 2a!ue hain and +ynergie+ in o*eration+ ha+ gi2en =inda! o a ma/or +hare of the dome+ti 2a!ue.added *rodu t+ mar0et3 In India4 the om*any en/oy+ a !eader+hi* *o+ition in S*e ia!ity A!umina+ and =ydrate+ a+ 1e!! a+ in Primary A!uminium and do1n+tream +emi. fabri ated *rodu t+3 A+ a +te* to1ard+ e7*anding the mar0et for 2a!ue.added *rodu t+ and +er2i e+4 =inda! o ha+ !aun hed +e2era! brand+ in re ent year+3 The+e in !ude the Aura A!uminium A!!oy 6hee!+ for ar+4 E2er!a+t Roofing Sheet+ and Dre+h1ra** and Dre+h*a00 hou+eho!d foi! for *a 0aging3 =inda! oM+ A!uminium Ga!!erie+ in Mumbai and Gurgaon +ho1 a+e the 2er+ati!ity of a!uminium through a 1ide range of a**!i ation+3A*art from being a ma/or *!ayer in the dome+ti mar0et4 =inda! oM+ *rodu t+ are 1e!! a e*ted in internationa! mar0et+3 E7*ort+ a ount for more than (# *er ent of tota! +a!e+ of a!uminium *rodu t+3
Pa.e 5
=inda! o i+ a !eading dome+ti *!ayer in t1o meta!+ bu+ine++ +egment+ R a!uminium and o**er3 The a!uminium di2i+ionM+ *rodu t range in !ude+ a!umina hemi a!+4 *rimary a!uminium ingot+4 bi!!et+4 1ire rod+4 ro!!ed *rodu t+4 e7tru+ion+4 foi!+ and a!!oy 1hee!+3 The om*any ha+ a +ignifi ant mar0et +hare in a!! the +egment+ in 1hi h it o*erate+3 It en/oy+ a dome+ti mar0et +hare of A( *er ent in *rimary a!uminium4 N' *er ent in ro!!ed *rodu t+4 (# *er ent in e7tru+ion+4 AA *er ent in foi!+ and '% *er ent in 1hee!+3 A+ a +te* to1ard+ e7*anding the mar0et for 2a!ue.added *rodu t+ and +er2i e+4 =inda! o ha+ !aun hed +e2era! brand+ in re ent year+4 1hi h in !ude Aura for a!!oy 1hee!+4 Dre+h1ra** for 0it hen foi! and E2er!a+t for roofing +heet+3 Our e7 !u+i2e +ho1room4 The A!uminium Ga!!ery4 +ee0+ to *romote =inda! o *rodu t+ to it+ u+tomer+3 It i+ a *!atform for the om*any to +ho1 a+e ?ua!ity *rodu t+ to a ?ua!ity audien e in an a**ro*riate ambien e3 The e7hibit+ in !ude *rodu t+ !i0e 1indo1+4 door+4 furniture4 !adder4 roofing +heet+ and ei!ing and !adding *ane!+3 =inda! oM+ *rodu t+ are 1e!! re ei2ed not on!y in the dome+ti mar0et4 but a!+o in the internationa! mar0et3 The om*anyM+ meta! i+ a e*ted for de!i2ery under the high grade a!uminium ontra t on the a!uminium3 ;ondon Meta! E7 hange 8;ME93 The om*any e7*ort+ about %& *er ent of it+ tota! +a!e+ 2o!ume of
The om*anyM+ a!umina hemi a! bu+ine++ i+ a !eader in manufa turing and mar0eting of +*e ia!ity a!umina and a!umina hydrate *rodu t+ in the ountry3 It ha+ a ma/or mar0et +hare in the ountry3 The+e +*e ia!ity *rodu t+ find 1ide u+age in di2er+ified indu+trie+ in !uding 1ater treatment hemi a!+4 refra torie+4 erami +4 ryo!ite4 g!a++4 fi!!er+ and *!a+ti +4 on2eyor be!t+ and ab!e+4 among other+3 The om*any a!+o e7*ort+ the+e a!umina hemi a!+ to o2er '# ountrie+ o2ering North Ameri a4 6e+tern Euro*e and the A+ian region3
Pa.e 5
Bir!a Co**er4 =inda! oM+ o**er di2i+ion at )ahe/ in Gu/arat4 en/oy+ a !eader+hi* *o+ition in India4 ha2ing bui!t o2er A# *er ent of the dome+ti mar0et +hare 1ithin three year+ of it+ ommi++ioning3 It ha+ a!+o made +u e++fu! foray+ into the e7*ort mar0et+ of the Midd!e Ea+t4 Southea+t A+ia4 China4 Forea and Tai1an3 The o**er *!ant *rodu e+ 1or!d. !a++ o**er athode+4 ontinuou+ a+t o**er rod+ and *re iou+ meta!+3 Su!*huri a id4 *ho+*hori a id4 di.ammonium *ho+*hate4 other *ho+*hati ferti!iCer+ and *ho+*ho.gy*+um are a!+o *rodu ed at thi+ *!ant3
Pa.e 5
S0%! r!5!nt %i3!st0n!s
::
In May (##&4 No2e!i+ be ame a =inda! o +ub+idiary 1ith the om*!etion of the a ?ui+ition *ro e++3 The tran+a tion ma0e+ =inda! o the 1or!dM+ !arge+t a!uminium ro!!ing om*any and one of the bigge+t *rodu er+ of *rimary a!uminium in A+ia4 a+ 1e!! a+ being IndiaM+ !eading o**er *rodu er3
::
In May (##N4 the om*any +igned a MoU 1ith the Go2ernment of Madhya Prade+h for +etting u* a Greenfie!d a!uminium +me!ter and a a*ti2e *o1er *!ant3 The om*any a!+o entered into a /oint 2enture 1ith E++ar Po1er 8M3P39 ;td3 to de2e!o* and o*erate oa! mine+ at Mahan4 Madhya Prade+h3 The /oint 2enture 1i!! +u**!y oa! to the *ro*o+ed a!uminium +me!ter and *o1er om*!e7 in Madhya Prade+h
:: In May (##N4 the om*anyM+ o**er mining +ub+idiary Aditya Bir!a Minera!+ ;imited 8former!y Bir!a Minera! Re+our e+ Pty ;td39 ame out 1ith an e?uity offering and +ub+e?uent !i+ting on the Au+tra!ian Sto 0 E7 hange 8ASS9 :: In Mar h (##N4 the om*any a ?uired an a!uminium ro!!ing mi!! and 1ire rod+ fa i!ity4 from A++et Re on+tru tion Com*any 8India9 ;imited 8ARCI;94 be!onging to Pennar A!uminium Com*any ;imited :: In January (##N4 the om*any on !uded A"% right+ i++ue of it+ +hare+ on *art!y *aid ba+i+3 It 1a+ the !arge+t e2er right+ i++ue in the hi+tory of or*orate India and fir+t one to i++ue *art!y *aid in+trument+ :: In Se*tember (##B4 the om*any +*!it it+ +hare+ in ratio of %#"% in order to enhan e !i?uidity and to en ourage *arti i*ation from retai! in2e+tor+ :: In A*ri! (##B4 the om*any +igned an MoU+ to e+tab!i+h a 1or!d !a++ integrated a!uminium
Pa.e 5
*ro/e t in the +tate of Ori++a :: In A*ri! (##B4 the om*any entered into MoU+ 1ith the Ori++a and Jhar0hand go2ernment+ for +etting u* a Greenfie!d a!umina fa i!ity and a!uminium fa i!ity re+*e ti2e!y4 in the +tate+
HINDALCO VISION GTo +trengthen our *o+ition a+ a *remium a!uminium om*any +u+taining dome+ti !eader+hi* and g!oba! om*etiti2ene++ through Inno2ation Eua!ity and Pa!ue added gro1thJ HINDALCO MISSION
GTo *ur+ue the reation of 2a!ue for our u+tomer+4 +hareho!der+4 em*!oyee+ and +o iety at !argeJ
GUALITY "OLICY
6e4 at =inda! o4 +ha!! aim to a hie2e and +u+tain e7 e!!en e in a!! our a ti2itie+3 6e are ommitted to tota! u+tomer +ati+fa tion by *ro2iding *rodu t+ and +er2i e+4 1hi h meet or e7 eed the u+tomerH+ e7*e tation+3 ModerniCation of the manufa turing fa i!itie+4 +tre++ on te hno!ogi a! inno2ation and training of em*!oyee+ at a!! !e2e!+ +ha!! be a ontinuou+ *ro e++ in =inda! o3 A moti2ated 1or0for e 1ith a +en+e of *ride in the OrganiCation +ha!! !ead u+ to1ard+ tota! Eua!ity3
Pa.e 5
HINDALCO "RODUCT RANGE + . -
Primary A!uminium B
A!!oy ingot+ H A
Bi!!et+
A!uminium +heet ,
6ire rod+ +heet *
S!ab
Cir53!
A3304 /h!!3
Pa.e 5
E FLAT ROLLED "RODUCTS ;FR"s<
=inda! o i+ the 1or!dM+ !arge+t A!uminium ro!!ing om*any 1ith the a ?ui+ition of No2e!i+4 the g!oba! !eader in 2a!ue.added high.end a!uminium f!at ro!!ed *rodu t+ and a!uminium an re y !ing3 The ombined 2o!ume of +a!e+ of f!at ro!!ed *rodu t+ in the 1or!d mar0et i+ about ' mi!!ion tone+ and the mar0et +hare i+ more than (# *er ent3 =inda! o i+ the !arge+t manufa turer of the entire range of f!at ro!!ed *rodu t+ in India3 It en/oy+ near!y N# *er ent of mar0et +hare and it+ ro!!ed *rodu t+ are 1ide!y u+ed in 2ariou+ +egment+ +u h a+ *a 0aging4 tran+*ortation4 bui!ding and on+tru tion4 e!e tri a!4 defen+e and genera! engineering a**!i ation+3 The om*anyM+ ommitment to ?ua!ity and +er2i e a!ong 1ith it+ e7ten+i2e infra+tru ture ha+ made =inda! o a *rime +our e for be+t.+e!!ing brand+3 Continuou+ im*ro2ement+ in manufa turing4 *ro e++e+4 *ra ti e+ and +y+tem+ en+ure that u+tomer+M need+ and e7*e tation+ are fu!!y met3 Effi ien y and *rodu t ?ua!ity are en+ured by u+ing +tate.of.the.art e?ui*ment and a +trong re+ear h and de2e!o*ment +et.u*4 +u**orted by dedi ated and moti2ated em*!oyee+ and the Ora !e ERP +y+tem3 6ag +taff Air S!i*T +!ab a+ting te hno!ogy i+ u+ed to en+ure on+i+tent ?ua!ity and +urfa e fini+h of +to 0 feed 1hi h in turn en+ure+ ?ua!ity fini+hed *rodu t+3 The om*anyM+ a*a ity in f!at ro!!ed *rodu t+ at *re+ent i+ (4##4### tone+ *er annum and ne1 *!an+ are being im*!emented to in rea+e the manufa turing a*a ity3 Of the tota! *rodu tion of =inda! oM+ f!at ro!!ed *rodu t+4 around A# *er ent i+ e7*orted and u+tomer+ in more than B# ountrie+ are u+ing the *rodu t+3 E2er!a+t4 a =inda! o brand for a!uminium roofing +heet+4 offer+ idea! and e onomi a! +o!ution+ for a!! roofing and !adding need+3 Co!our. oated and ti!ed roofing *rofi!e+ are a!+o offered by =inda! o3 HIN)ALCO IN)USTRIES LT)Hin(a350 is n0/ /0r3( N0 + in a3$%ini$% 13at r033!( pr0($5ts
Pa.e 5
II + Basi5a3349 th!r! ar! thr!! kin(s 01 F3at R033!( "r0($5ts ;FR"s< /hi5h is ?!in6 !Fp0rt!( ?4 Hin(a350 i ! 9
+ C03( r033!( C0i3s . C03( r033!( Sh!!ts - Cir53!
=inda! oM+ o!d ro!!ed oi!+ are *re i+ion.fini+hed to mat h internationa! +tandard+3 They ha2e good +ha*e4 high to!eran e4 2er+ati!ity and b!emi+h.free +urfa e+3 They are u+ed in ommer ia! and genera! engineering a**!i ation+ +u h a+ bu+ bodie+4 !adding and fan b!ade+3 The om*any meet+ the demand+ of it+ e2er.gro1ing !iente!e 1ith ontinuou+ u*grade+ and *ro e++ im*ro2ement3
=inda! oM+ o!d ro!!ed +heet+ are *re i+ion.fini+hed to mat h internationa! +tandard+ for tight thi 0ne++4 to!eran e4 f!atne++ and dimen+iona! a ura y3 Sound meta!!urgi a! *ro*ertie+ for further fabri ation4 anodiCing hara teri+ti + and a b!emi+h.free +urfa e ma0e it u+efu! in both ommer ia! and genera! engineering a**!i ation+3
ROLLED "RODUCT A""LICATIONS
Cir53!s :: :: :: Pre++ure oo0er+4 non.+ti 0 oo01are and hard anodiCed oo01are Mi!0 an+ Medi a! y!inder+
C30s$r! st05k :: :: :: Pi!fer.*roof a*+ Pia! +ea!+ Cream ontainer+ and a*+
C03( r033!( 50i3s :: :: :: Bu+ abin+ and bodie+ In+u!ation C!adding in bui!ding+4 a!uminium om*o+ite *ane!+4 fa!+e ei!ing+ and *ane!ing 8*!ain or o!our. oated oi!+9 :: E!e tri a! bu+bar du ting4 f!e7ib!e4 tran+former +tri*+4 et C03( r033!( sh!!ts :: :: :: :: :: :: )efen+e Indu+tria! engineering Tran+*ort R road4 rai!4 air4 marine Bui!ding and on+tru tion Dan b!ade+ E!e tri a! engineering HIN)ALCO IN)USTRIES LT)Pa.e 5
Fin st05k :: :: :: Air onditioner+ Car radiator+ Automobi!e heat e7 hanger+
F300rin6 sh!!ts > tr!a( p3at!s :: :: D!ooring for bu+e+4 tru 0+ and rai! oa he+ D!oor+ for !oading bay+4 0i 0 *!ate+4 +tair tread+ and at1a!0+ F0i3 st05k :: :: :: Parma > onfe tionerie+ > igarette foi!+ Doi!+ Tetra *a 0+
La%p 5ap st05k :: G;S !am*+ and tube !ight+
Lith0 st05k :: Off+et *rinting *!ate+
Pa.e 5
"att!rn sh!!ts :: )e orati2e a**!i ation+ !i0e interior *ane!ing for tru 0+4 abin+4 et
"rint!( Cir5$it B0ar(s ;"CB< !ntr4 sh!!ts :: E!e troni ir uit board+
"3at!s :: :: :: :: :: E!e tri a! bu+ bar+ and du ting Tan0+ Shi*+4 boat+ 8 orro+ion.re+i+tant and 1ie!dab!e *!ate+9 )efen+e and indu+tria! u+e+ 8+trong a!!oy *!ate+9 Air raft+ Spira3 Fin st05k :: Indu+tria! heat e7 hanger+
FOIL "AC#AGING
Pa.e 5
Hi! a#$o7s "oi# &(si!ess a! pa$8a.i!. i'isio! e#i'ers 'ersati#e so#(tio!s to %eet the %(#ti3pro!.e !ee s o" $(sto%ers ro(! 3the3$#o$8- Hi! a#$o7s pa$8a.i!. so#(tio!s a! i%pressi'e ra!.e o" e! pro ($ts are 2e##3a$$epte a## o'er the 2or# * th(s e!s(ri!. s(stai!a&#e .ro2th i! to a,7s i!te!se#, $o%petiti'e a! $ost3se!siti'e %ar8et-
App3i5ati0ns "har%a5!$ti5a3s (B>'#>A#.mi ron thi 04 +oft foi! either !aminated to !o1 den+ity *o!yethy!ene or oated 1ith heat +ea! !a ?uer 8=S;9 for +ea!ing a+ *er u+tomer need3
(#>(B>'#.mi ron thi 04 hard foi! oated 1ith heat +ea! !a ?uer of 2aried gram mage+3 Com*atib!e 1ith PPC3
AB.mi ron foi!4 !aminated on one +ide to (B mi ron OPA and N# mi ron PPC fi!m on the other +ide to meet the fa+t emerging A!u *a 0aging need+3 =inda! o offer+ a ma7imum de*th of -mm3
&>->%(.mi ron thi 04 +oft foi! !aminated 1ith *a*er4 fi!m+ !i0e *o!ye+ter 8PET94 bia7ia!!y oriented *o!y*ro*y!ene 8BOPP94 *o!yethy!ene 8*o!y9 and their ombination+3 Chief!y u+ed for *ou he+ and +a het+3 Offered in both +urfa e and re2er+e *rinting3
Pa.e 5
Ro!!ed to 2ery fine to!eran e+ for more !o+ure+ *er ton of +to 03 C!o+ure a*+ ha2e high formabi!ity4 +trength4 !o1 earing and *rintab!e +urfa e+3 6ide!y u+ed for *i!fer.*roof bott!e a*+ and 2ia! +ea!+3 Offered in both oated and bare form3
Dair4 -.mi ron thi 04 +oft foi! !aminated to grea+e. *roof *a*er4 u+ed for butter hi*!et+3
'#>'$>A#.mi ron thi 04 +oft foi! oated 1ith heat +ea! !a?uer+ 8=S;94 om*atib!e 1ith PS and PP ontainer+3 U+ed for hee+e +*read+4 yoghurt+ and minera! 1ater3
&>-.mi ron thi 04 +oft foi! !aminated to *o!ye+ter and *o!y 1ith re2er+e *rinting on *o!ye+ter3
H0$s! 10i3 an( s!%i ri6i( 50ntain!rs
Pa.e 5
=ou+eho!d foi! i+ a2ai!ab!e in a range from %# mi ron u*1ard+3 6idth+ an 2ary a+ *er mar0et re?uirement+3 Semi rigid ontainer+ are a2ai!ab!e in a range of +iCe+ and +ha*e+3
"r05!ss!( 100( an( ?!8!ra6!s ->%(.mi ron thi 04 +oft foi! 1ith *rinting on one +ide and heat +ea! !a ?uer 8=S;9 oating or *o!ythene !amination on the other3 A!+o offered a+ a !aminate of -.mi ron foi! 1ith *a*er and 1a73
-.mi ron thi 04 +oft foi! 1ith *rinting on foi! +urfa e4 !aminated to *a*er and further oated 1ith 1a73 A!+o &.mi ron foi! *rinting on foi! +urfa e4 !aminated to *a*er and further oated 1ith 1a73
Po!ye+ter4 foi! and *o!ythene !aminate+ for *a 0ing offee3
&.mi ron foi! 1ith *rinting on foi! +urfa e and *o!y !aminated to *a*er3
Pa.e 5
Ci6ar!tt! 10i3 Cigarette foi! for inner *a 0ing of igarette+ i+ offered in &.mi ron thi 0 +oft foi! !aminated to *a*er3 Doi! an be +i!2er or go!d !a ?uered in matte of bright fini+h a+ *er u+tomer re?uirement+3
"!rs0na3 pr0($5ts D!e7ib!e !aminated tube+ that uti!iCe %(>(#. mi ron thi 0 +oft a!uminium foi! !aminate3 E7ten+i2e!y u+ed in tooth*a+te+4 o+meti +4 ointment+4 ream and food+tuff+3
&>-.mi ron thi 04 +oft foi! !aminated to board 1ith adhe+i2e or *o!ythene a+ *er u+tomer demand3
-.mi ron thi 04 +oft foi! or BOPP and heat +ea! !a ?uer 8=S;9 oated or o.*o!ymer !aminated a+ *er u+tomer demand3
S$r6i5a3 The !aminate+ ha2e t1o om*onent+4 to* R *a*er4 A# mi ron foi!4 o.*o!ymer +tru ture and bottom R oated4 B# mi ron foi!4 o.*o!ymer +tru ture
Pa.e 5
H!atin6 8!nti3ati0n an( air 50n(iti0nin6 ;HVAC< $#.%N#.mi ron thi 0 foi!4 +oft or *artia!!y annea!ed tem*er4 offered bare a+ 1e!! a+ 1ith hydro*hi!i and hydro*hobi oating+ in b!ue or go!d o!our3 The oated foi! enhan e+ the !ife of the air onditioner and im*ro2e+ oo!ing3
$#.%N#.mi ron thi 0 foi!4 +oft or in *artia!!y annea!ed tem*er4 offered bare a+ 1e!! a+ 1ith hydro*hi!i and hydro*hobi oating+ in b!ue or go!d o!our3 The oated foi! enhan e+ the !ife of the radiator and im*ro2e+ oo!ing3
OBJECTIVE OF STUDY
Thi+ *ro/e t 1a+ underta0en to ha2e an in+ight into the +u**!y hain management of =inda! o3 The +tudy aim+ to in2e+tigate the minute detai!+ of the +u**!y hain management An ana!y+i+ of the 2ariou+ fa t+ and figure+ ha+ been done to arri2e at !ogi a! re ommendation+3 In +hort4 at it an be +aid that thi+ +tudy ha+ t1o.fo!d ob/e ti2e of 0no1ing4 G1hat i+ the *re+ent +u**!y hain managementUJ And G1hat +hou!d be the future +u**!y hain managementUJ
SIGNIFICANT AND SCO"E OF STUDY
The de2e!o*ment in the fie!d of tran+*ortation4 ommuni ation and information on a ount of g!oba!iCation ha+ found harging the e7*e tation+ of the u+tomer+3 It i+ again+t thi+ ba 0dro* the HIN)ALCO IN)USTRIES LT)-
Pa.e 5
mar0eting *rofe++iona!+ need to a++ign due *riority to the a**!i ation of modern mar0eting *rin i*!e+ in *arti u!ar3 An effi ient G+u**!y hain managementJ *!ay+ a 2ita! ro!e in the +u e++ of any organiCation3 A hain
+y+tem ha+ to be de+igned arefu!!y4 a+ it norma!!y ta0e+ year+ to bui!d and i+ not ea+i!y hanged3 Thi+ +tudy *ro2ide+ a birdH+ eye 2ie1 of di+tribution hanne! of =inda! o3 Thi+ re*ort 1ou!d do 1e!! to the entire *er+on intere+ted in !earning about di+tribution hanne! of =inda! o3 A genera! idea about =inda! oH+ *re+en e in a!uminium mar0et i+ a!+o 1e!! gi2en by thi+ re*ort3 After a thorough ana!y+i+ of 2ariou+ fa t+ and figure+4 a +et of re ommendation+4 1ith regard to the di+tribution hanne!4 ha+ been gi2en in the on !uding *art of the re*ort3 The om*any 1ou!d find it u+efu! to !oo0 into the 2iabi!ity of the im*!ementation of the re ommendation+4 on e im*!emented4 and are e7*e ted to fet h immen+e benefit+ to the om*any3 It i+ thu+ !ear that thi+ re*ort 1ou!d +er2e a 2ariety of *ur*o+e+ and it+ + o*e i+ 2ery 1ide and o*en3 RESEARCH METHODOLOGY RESEARCH DESIGN: E7*!oratory re+ear h de+ign SAM"LE DESIGN: Sam*!e +iCe &% B# em*!oyee+ %# +u**!ier+ A di+tributor+ & 2i+iting *artie+
Sa%p3! t!5hniI$!:
Inter2ie1 and ?ue+tionnaire
SOURCE OF DATA: "RIMARY SOURCE: HIN)ALCO IN)USTRIES LT)Pa.e 5
"!rs0na3 int!r8i!/ E%p304!!s Mr Rah$3 pa3i/a3 ;asst sa3!s %ana6!r< Mr M C Mahapatra ;sa3!s %ana6!r< Distri?$t0rs Mr Ba55ha Sin6h G$!sti0nnair! E%p304!!s 01 hin(a350 SECONDARY DATA:
Annua! re*ort of =IN)A;CO Dy(##N.#&4 (##&.#$ and indi2idua! ontra +heet+ of a!uminum and o**er for the year (##N.#& and (##&.#$3 Internet3 Indu tion guide3
S$pp34 5hain %ana6!%!nt: Intr0($5ti0n: Su**!y hain management i+ a *ro e++ re+*on+ib!e for the de2e!o*ment and Management of a firmH+ tota! +u**!y +y+tem both the interna! and e7terna! om*onent+3 At an o*erationa! !e2e!4 it in !ude+ and e7*and+ the a ti2itie+ of *ur ha+ing fun tion and the *ro urement *ro e++3 It+ ma/or fo u+ ho1e2er i+ +trategi 3 HIN)ALCO IN)USTRIES LT)Pa.e 5
GSu**!y Chain i+ *ro e++ from the initia! ra1 materia!+H to the u!timate on+um*tion of the fini+hed *rodu t !in0ing a ro++ +u**!ier.u+er om*anie+3J GPa!ue Chain i+ the fun tion+ 1ithin and out+ide a om*any that enab!e+ the 2a!ue hain to ma!e *rodu t+ and *ro2ide+ +er2i e+ to the u+tomer3J
Su**!y hain management 8SCM9 i+ the management of a net1or0 of inter onne ted bu+ine++e+ in2o!2ed in the u!timate *ro2i+ion of *rodu t and +er2i e *a 0age+ re?uired by end u+tomer+ 8=ar!and4 %--N93 Su**!y Chain Management +*an+ a!! mo2ement and +torage of ra1 materia!+4 1or0. in.*ro e++ in2entory4 and fini+hed good+ from *oint.of.origin to *oint.of. on+um*tion 8+u**!y hain93
Su**!y hain management 8SCM9 i+ the o2er+ight of materia!+4 information4 and finan e+ a+ they mo2e in a *ro e++ from +u**!ier to manufa turer to 1ho!e+a!er to retai!er to on+umer3 Su**!y hain management in2o!2e+ oordinating and integrating the+e f!o1+ both 1ithin and among om*anie+3 It i+ +aid that the u!timate goa! of any effe ti2e +u**!y hain management +y+tem i+ to redu e in2entory 81ith the a++um*tion that *rodu t+ are a2ai!ab!e 1hen needed93 A+ a +o!ution for +u e++fu! +u**!y hain management4 +o*hi+ti ated +oft1are +y+tem+ 1ith 6eb interfa e+ are om*eting 1ith 6eb. ba+ed a**!i ation +er2i e *ro2ider+ 8ASP9 1ho *romi+e to *ro2ide *art or a!! of the SCM +er2i e for om*anie+ 1ho rent their +er2i e3 Su**!y hain management f!o1+ an be di2ided into three main f!o+"

The *rodu t f!o1 The information f!o1 The finan e+ f!o1
The *rodu t f!o1 in !ude+ the mo2ement of good+ from a +u**!ier to a u+tomer4 a+ 1e!! a+ any u+tomer return+ or +er2i e need+3 The information f!o1 in2o!2e+ tran+mitting order+ and u*dating the +tatu+ of de!i2ery3 The finan ia! f!o1 on+i+t+ of redit term+4 *ayment + hedu!e+4 and on+ignment and tit!e o1ner+hi* arrangement+3 There are t1o main ty*e+ of SCM +oft1are" *!anning a**!i ation+ and e7e ution a**!i ation+3 P!anning a**!i ation+ u+e ad2an ed a!gorithm+ to determine the be+t 1ay to fi!! an order3 E7e ution HIN)ALCO IN)USTRIES LT)Pa.e 5
a**!i ation+ tra 0 the *hy+i a! +tatu+ of good+4 the management of materia!+4 and finan ia! information in2o!2ing a!! *artie+3 Some SCM a**!i ation+ are ba+ed on o*en data mode!+ that +u**ort the +haring of data both in+ide and out+ide the enter*ri+e 8thi+ i+ a!!ed the e7tended enter*ri+e4 and in !ude+ 0ey +u**!ier+4 manufa turer+4 and end u+tomer+ of a +*e ifi om*any93 Thi+ +hared data may re+ide in di2er+e databa+e +y+tem+4 or data 1arehou+e+4 at +e2era! different +ite+ and om*anie+3 By +haring thi+ data Lu*+treamL 81ith a om*anyM+ +u**!ier+9 and Ldo1n+treamL 81ith a om*anyM+ !ient+94 SCM a**!i ation+ ha2e the *otentia! to im*ro2e the time.to.mar0et of *rodu t+4 redu e o+t+4 and a!!o1 a!! *artie+ in the +u**!y hain to better manage urrent re+our e+ and *!an for future need+3 In rea+ing number+ of om*anie+ are turning to 6eb +ite+ and 6eb.ba+ed a**!i ation+ a+ *art of the SCM +o!ution3 A number of ma/or 6eb +ite+ offer e.*ro urement mar0et*!a e+ 1here manufa turer+ an trade and e2en ma0e au tion bid+ 1ith +u**!ier+
Pa.e 5
Pa.e 5
CHANNEL OBJECTIVES:
Ma0ing +mooth a2ai!abi!ity of *rodu t to the target mar0et3
A hie2ement of the be+t *o++ib!e o2erage of the target mar0et3
En+uring that the on+umer in ur+ the minimum e7tenuation in *ro uring the *rodu t3 Safe in ?ua!ity 5 a ura y in ?uantity3
Eui 0 +er2i e+3
En+uring that the firm i+ ab!e to arry on 1ith it+ manufa turing a ti2itie+4 onfident that the hanne! 1i!! ta0e are of the di+tribution /ob3 En+uring that the di+tribution i+ o+t effe ti2e3
The *rimary ob/e ti2e of hanne! of the di+tribution i+ to bridge the ga* by re+o!2ing +*atia!
8geogra*hi a! di+tan e9 and tem*ora! 8re!ating to time9 di+ re*an ie+ a+ to +u**!y and demand3
ROLE OF CHANNEL MEMBERS:
Channe! member+ are not *!ay on!y the ro!e of +a!e+ the *rodu t+ to the u+tomer+ but a!+o *!ay the ro!e a+ they *romote the *rodu t+4 gathering the u+tomer intere+t4 om*!aint+4 +ugge+tion4 and information to the organiCation+ , they are 1or0 a+ the o.ordination bet1een the targeted u+tomer+ 5 manufa ture+3 Member+ of the mar0eting hanne! *erform many 0ey fun tion+ a+ fo!!o1+"
Gathering 5 di+tributing mar0eting re+ear h and inte!!igen e information about a tor+ 5 for e+ in the mar0eting en2ironment3 =e!*fu! in ma0ing mar0eting +trategy3
)e2e!o*ing 5 +*reading the *romotiona! offer of om*any and *romote the +a!e+ a ti2ity3 Ea+i!y ma0e a +a!e+ onta t 1ith the u+tomer+3
Intermediarie+ are ta0ing the tit!e to good+4 +o they in2e+t the fund3
Through the intermediarie+4 manufa ture+ are made *hy+i a! di+tribution of good+3 HIN)ALCO IN)USTRIES LT)Pa.e 5
Intermediarie+ are ta0ing 2ariou+ ty*e of ri+0+4 in the term of +toring4 di+*at hing et 3
CONTRIBUTION OF CHANNEL: Ma0e a2ai!ab!e on time3 Redu e the o+t of di+tribution Sa2e the di+tribution time3 =e!*fu! in *rodu t de+ign 5 de2e!o*ment+3 D!o1 of feedba 0 from on+umer3 D!o1 of money on+umer+ to manufa ture3
VARIOUS TY"ES OF CHANNEL LEVELS: 6hi!e a mar0eter+ 1ant+ to +e!! or mar0eting about the *rodu t+ or +er2i e+4 re?uirement of de+ign a di+tribution hanne! to ma0e *rodu t 5 +er2i e+ a2ai!ab!e to u+tomer+ in different 1ay+3 In the *ro e++ of di+tribution of *rodu t+4 ea h !ayer of mar0eting intermediarie+ are *erform+ +ome 1or0 in bringing the *rodu t and it+ o1ner+hi* !o+er to the fina! buyer i+ a hanne! !e2e!3 Genera!!y t1o method+ of di+tribution are in the *ra ti e+3 %3 )IRECT MARFETING C=ANNE; (3 IN)IRECT MARFETING C=ANNE;
DIRECT MAR#ETING CHANNEL: )MC i+ a mar0eting hanne! that ha+ no intermediary !e2e!+3 Manufa ture or +e!!er+ are ad2erti+e their *rodu t through the 2ariou+ method of ad2erti+ing 5 ma0e a1arene++ about the *rodu t+4 then onta t to the needfu! u+tomer+ through their +a!e+men4 internet4 e.mai!4 te!e*hone or by *o+t3
Pa.e 5
%A'$1A+T$&2'(
+3'0$%4&
INDIRECT MAR#ETING CHANNEL: IMC i+ a hanne! ontaining one or more intermediary !e2e!+3 Manufa ture+ or +e!!er+ are a**ointed 2ariou+ ty*e of mar0eting intermediarie+ in the onte7t of nature of the *rodu t+ 5 +egmentation of mar0et+3
Pa.e 5
TY"ES OF CHANNEL MEMBERS C & F AGENTS" It mean+ !earing 5 for1arding agent+3 They are re+*on+ib!e for +torage 5 tran+*ortation of the om*anyH+ *rodu t+ and it+ di+tribution to the di+tributor and +ome time retai!er+3
DISTRIBUTORS:
A di+tributor i+ u+ua!!y a**ointed by the om*any and doe+ not +e!! it+ om*etitorH+ *rodu t+3 =e an a!+o be a di+tributor of many *rodu t+ of the +ame om*any3 A di+tributor i+ re+*on+ib!e for en+uring that hi+ om*anyH+ *rodu t i+ a2ai!ab!e at the retai! +tore+3 The di+tributor i+ 2ery mu h an e7ten+ion of the om*any a+ he en+ure+ that the mar0et i+ *ro*er!y +er2ed3 A om*any ha+ dire t ontro! o2er the di+tributor+3 Some of the fo!!o1ing ty*e of 1ho!e+a!er+"
MERCHANT &HOLESALERS"
Pur ha+e and re+e!! mer handi+e =e ha+ tit!e to mer handi+e3 =e *ro2ide+ 1ide range of +er2i e+3
FULL SERVICE &HOLESALERS"
Perform fu!! range of di+tribution +er2i e+3 Pro2ide trade reditI offer *romotion a++i+tan e4 *er+ona! +a!e for e4 and ommuni ation
of information3 Pro2ide in+ta!!ation and +er2i e+3 HIN)ALCO IN)USTRIES LT)Pa.e 5
RAC# JOBBER"
)ea!+ 1ith high!y *romoted item+3 Durni+he+ ra 0 and +he!2e+4 *ri e the good+4 0ee* them fre+h4 +et u* *oint of *ur ha+e di+*!ay+3 Se!! on on+ignment3 Pro2ide +er2i e+ a+ de!i2ery4 +he!2ing4 and in2entorie+ aring3
LIMITED FUNCTIONS &HOLESALE Not *ro2ide redit4 mar0eting re+ear h information and mer handi+ing a++i+tan e3
MERCANDISING AGENTS & BRO#ERS: They u+ua!!y *erform fe1er +er2i e+ than mer hant 1ho!e+a!er+ do3 Mer handi+ing agent+ and bro0er+ do not ta0e tit!e to *rodu t but negotiate +a!e+ for manufa ture4 they re*re+ent3
MANUFACTURERJS AGENTS They are free to 1or0 for +e2era! manufa ture+3 They arry non. om*etiti2e4 om*!ementary *rodu t+ in e7 !u+i2e territorie+3 They do not *ro2ide redit fa i!ity but at time+ +tore and de!i2er *rodu t+3 A!+o *ro2ide re+ear h aid and *romotion +u**ort3 BRO#ERS: To bring buyer and +e!!er together To a++i+t in negotiation3 They ha2e not tit!e to good+3 But they *ro2ide the fa i!ity of finan ing3 HIN)ALCO IN)USTRIES LT)Pa.e 5
COMMISSION MERCHANTS Re ei2ed good+ on on+ignment3 They ha2e not tit!e to good+3 To a umu!ate them from !o a! mar0et+ 5 arrange for their +a!e+3
Offer redit 5 +torage good+ fa i!ity3 To *ro2ide +a!e+ for e 5 re+ear h aid3 They do not norma!!y *romote the good+3 MANUFACTURERJS SALES FACILITIES E+tab!i+hed by manufa ture3 It i+ +e*arate from manufa turing o*eration+3 ItH+ *erforming the 1ho!e+a!ing fun tion him+e!f3 Genera!!y u+ed in indu+tria! u+tomer+3 T4p!s 01 %an$1a5t$r!rJs sa3!s 1a5i3iti!s: MANUFACTURERJS SALES BRANCHES Carry in2entory Promote the +a!e+ a ti2itie+ Se!! to retai! out!et3
MANUFACTURERJS OFFICE ;R!6i0na3 Sa3!s O11i5!9
It doe+ not arry in2entory Perform mar0et re+ear h4 demand fore a+ting4 et 3 Co!!e t order+ from u+tomer+3 Ma0e de!i2ery to u+tomer+ from manufa turing *oint Co!!e tion of *ayment+3 )i+*o+e a!! the di+*ute+ or !aim+3Create better re!ation+hi*3
Pa.e 5
MANUFACTURER
)EPOTS OR WARE HOUSES
CLEARING 4 FORWAR)ING AGENTS
MERCHANT WHOLESALERS
MERCAN)ISING AGENTS OR 0ROKERS
DISTRIBUTERS OR WHOLE
0ro8ers
Ma!("a$t(rer9s A.e!ts
Co%%issio! Mer$ha!ts
SALERS
MANUFACTURER9S SALES FACILITIES
Pa.e 5
F(## Ser'i$e Who#esa#ers
Li%ite F(!$tio! Ma!("a$t(rer9s Sa#es 0ra!$h Who#esa#er
Re.io!a# Sa#es o""i$e
Ra$8 :o&&ers
STE"E+ 2dentify Target +onsumers
5etermining +onsumer -uying HIN)ALCO IN)USTRIES 6abits 1or The Types 3f (oods
LT)-
Pa.e 5
STE"E.
)ocate ,otential +ustomers

STE"E-
,inpoint +hannelSTE"EB Alternative
4valuate +hannel Alternative

STE"EH
0elect +hannel %embers
CHANNEL SELECT !N "#!CESS
EPA;UTION OD T=E )ISTRIBUTION ENPIRONMENT"
Pa.e 5
Se!e tion of hanne! mode! ha+ to be ne e++ari!y ta0ing into a ount the di+tribution en2ironment obtaining in the ountry> region and in the +*e ifi bu+ine++ in 1hi h the firm i+ engaged3 A firm ha+ to e2a!uate the 2ita! feature+ of the di+tribution en2ironment and en+ure+ that the hanne! mode! to be ado*ted i+ om*atib!e 1ith them3 )i+tribution en2ironment in the border +en+e in !ude+ the !ega! en2ironment a+ 1e!! in +o far a+ it+ im*!i ation+ and di+tribution are on erned3
EPA;UTION OD COMPETITORHS C=ANNE; PARTERNS
The firm +hou!d a!+o +tudy the om*etitor+H hanne! *attern+ before de iding it+ hanne!3 6hi!e the firm may not ne e++ari!y fo!!o1 the om*etitor+ it 1i!! be 1orth1hi!e for the firm to ana!yCe in de*th the *!u+ and minu+ of the hanne! *attern+ ado*ted by ea h of the ma/or om*etitor+3
EPA;UTION OD COMPANV RESOURCES AN) MATC=ING T=E C=ANNE; TO T=E RESOURCES"
On the other hand firm 1ith !arger re+our e+ and !arge +iCe mar0eting o*eration 1i!! be in a *o+ition to go in for high!y inten+i2e di+tribution ommitting a good dea! of re+our e+ to the di+tribution ta+03
I)ENTIDICATION OD A;TERNATIPES C=ANNE; 5 SE;ECTION OD T=E ONE T=AT SUITS T=E DIRM BEST"
T1o im*ortant on+ideration+ are o+t and effi ien y3 Often though not ne e++ari!y they are dire t!y *ro*ortiona!3 The hanne! HIN)ALCO IN)USTRIES LT)Pa.e 5
that it+ effi ient but re!ati2e!y !e++ e7*en+i2e ha+ to be ho+en3 T1o ty*e+ of e2a!uation+ an e onomi e2a!uation and a on e*tua! e2a!uation may be ne e++ary3 The firm +hou!d a!+o e7amine 1hether the hanne! member + in the de+ire a!ternati2e+ 1ou!d be 1i!!ing to 1or0 enthu+ia+ti a!!y for the firm and the *rodu t3
ANA;VSING T=E PRO)UCT C=ARACTERSTICS AN) ;INFING C=ANNE; TO T=E PRO)UCT"
The firm +hou!d ana!yCe the hara teri+ti + of the *rodu t and hoo+e the hanne! de+ignee that i+ mo+t +uited to the *rodu t3 6ithin ea h of the+e broad ategorie+ of *rodu t hanne! hoi e an 2ary in re!ation to +*e ifi *rodu t+>*rodu t ty*e+3 The *rodu t+ future+4 after a!! hange+ in a graded manner a+ on mo2e through the +*e trum from the +im*!e+t on+umer +oft to the mo+t om*!e7 among indu+tria! e?ui*ment3
NOTES" Con+umer *rodu t+ P+ Indu+tria! *rodu t+3 The a+e of indu+tria! *rodu t+3 The *rodu t mu+t ha2e a +iCab!e u+tomer ba+e3 It mu+t be +tandardiCed to a rea+onab!e e7tent3 It mu+t be +to 0 ab!e item+3 The unite 2a!ue +hou!d not be too high3 It +hou!d not be om*!e73
Need for +*e ia!iCed di+tributor mu+t be a**re iatedI after on+idering a!! +u h fa tor+4 if a gi2en indu+tria! *rodu t !end+ it+e!f for mar0eting through di+tributor+4 it mu+t +ti!! remembered thatI A+ a genera! ru!e indu+tria! *rodu t+ re?uire +*e ia!iCed di+tributor and entru+ting them 1ith the genera!.*ur*o+e 8 on+umer *rodu t9 di+tributor+ doe+ not *rodu e the be+t re+u!t3 )ifferent indu+tria! *rodu t+ need different ty*e+ of di+tributor+3 E+tab!i+h re!ation+hi* and u+e *rob!em.+o!2ing te hni?ue+ for *re2ention of ri+i+ and *re2enting u+tomer di++ati+fa tion3 HIN)ALCO IN)USTRIES LT)-
Pa.e 5
Gather ?ua!ity inte!!igen e on u+tomer di++ati+fa tion and *ro2ide thi+ information to management3
ON TIME DELIVERY C0ns$%!r /i33 ?! happ49 i1 th! %at!ria3 is (!3i8!r!( 0n ti%! OTD has 50%! int0 sharp!r 105$s9 10r it has ?!50%! a 50%p!titi8! /!ap0n in a33 %0st a33 in($stri!s F0r !Fa%p3! Nissan 011!rs a 6$arant!!( t!nE(a4 (!3i8!r4 t0 its (!a3!rs9 Cat!rpi33ar (!3i8!r r!p3a5!%!nts parts /ithin ,. h0$rs CC ,K 01 ti%!
OT) u+tomer +ati+fa tion ga* ha+ three om*onent+ Ca!ibration Ga* O*eration+ Ga* OrganiCation Ga*
CA;IBRATION GAP" The u+tomer may mea+ure OT) in different manner a+ o*ier to the +u**!ier3 It may +o ha**en that the +u**!ier may mea+ure OT) by *rodu t ategory but the buyer may mea+ure it in term+ of om*!ete order3 The u+tomer may mea+ure OT) in term+ of the initia! order date 1herea+ then +u**!ier may mea+ure it from a negotiated date3
OPERATION GAP" Bu+ine++e+ that fa e 2ariabi!ity from one manufa turing *ha+e to another or from o*eration+ to 1are hou+e norma!!y ha2e an o*eration+ ga*3 O*eration+ ga* an a!+o re+u!t from too many +tage+ in *rodu tion *ro e++4 too many +u**!ier or too many *eo*!e in2o!2ed in order fi!!ing3
Pa.e 5
ORGANISATION GAP" If *eo*!e do not ha2e in enti2e+ to im*ro2e OT) it 1i!! *robab!y re+u!t into organiCation ga*3 In other 1ord+ organiCation ga* re+u!t from the *riority a orded to OT)3
Mark!tin6 H!a( 011i5! ;R!n$k00t<
EAST
&EST
NORTH
SOUTH
Pi e.Pre+ident
Pi e.Pre+ident
Pi e.Pre+ident
Pi e.*re+ident
Pa.e 5
EFtr$si0ns
R033!(
"ri%ar4
Sa3!s Mana6!r ;T!rrit0r4 Mana6!r<
ADVANTAGES
Co+t effe ti2e
Geogra*hi a! area oriented3
Do u+ on a!! *rodu t+ +imu!taneou+!y3
$ S A$%ANTA&ES HIN)ALCO IN)USTRIES LT)HIN)ALCO IN)USTRIES LT)-
Pa.e 5 Pa.e 5
Produ t *romotion + heme i+ not a**!i ab!e3 ;a 0 of information about a *arti u!ar *rodu t3 O2er 1or0 !oad3
No more time 5 + o*e for a *arti u!ar *rodu t3 Con+umer +ati+fa tion i+ not a**ro*riate3
The abo2e o!d +tru ture 1a+ not ta0ing mu h ad2antage of the ne1 g!oba! mar0et3 Ana!y+i+ of the ad2antage and di+ad2antage of the regiona! ba+ed mar0eting +trategy4 it i+ not +uitab!e in modern mar0eting +*e ifi ation era3 So that4 in (##' om*any de ided to go for o*ting the ne1 mar0eting +trategy ba+ed on *rodu t +*e ifi ation3 Dor thi+ the om*any tran+ferred it+ mar0eting head offi e from Renu0oot to Mumbai3
The new marketing +trategy +tru ture i+ a+ fo!!o1+".
Pa.e 5
MARFE
PRO)UCT =EA) PRIMARV ADVANTAGES META;

ItH+ *rodu t ba+ed33 Em*ha+i+ on more u+tomer +ati+fa tion+3 =e!*fu! to in rea+ing the +a!e+ *erforman e of 2ariou+ *rodu t+ of *rodu t !ine3 =e!*fu! to *rodu tion *ro e++e+ to de!i2er the *rodu t+3 A umu!ation of +ma!! u+tomer+3
Pro2ide ?ui 0 +er2i e to u+tomer+3 Enhan e the +a!e+ *romotion3
DISADVANTAGES
Co+t ineffe ti2e3 More men *o1er re?uired3
'A#(ET SE&'ENTAT !N !F H N$ALC!
The mar0et for A!uminium *rodu t+ in India i+ 2ery 1ide+*read Geogra*hi a!!y By di2er+ified of end u+er
Durther4 there are a !arge number of +ma!! and medium on+umer+ and a +e!e t a fe1 !arge on+umer+3 The +ma!!e+t on+umer 1ou!d be on+uming a+ !itt!e a+ %MT>Month3 =o1e2er4 the !arge+t number+ of =inda! oH+ u+tomer+ are in the on+um*tion range of B.B# Mt+3>Month3
Pa.e 5
A!uminium i+ being u+ed in around '### *rodu t+ in de2e!o*ed ountrie+ !i0e USA4 Ja*an4 Canada4 et 3 6herea+ India4 on!y around 'B# *rodu t+ find u+e in a!uminium3 Moreo2er4 the *er a*ita on+um*tion of a!uminium in the ountry i+ 2ery !o1 8%3% 0g>year93 =en e there i+ !arge *otentia! for introdu ing the ne1 u+e+ and the in rea+ing the on+um*tion3 A+ a +trategy therefore4 =inda! o de ided to ater to a+ many on+umer+ a+ *o++ib!e3 Their di+tribution +y+tem therefore4 i+ de+igned to the ob/e t3 =inda! o manufa ture the *rodu t+ 1ith 2ery +*e ifi ation a+ de+ired by the 2ariou+ u+tomer+3 =inda! oH+ mar0et may be +egmented in the fo!!o1ing manner3
;A< MAR#ET SEGMENTATION BASED ON THE "RODUCT GROU" On the ba+i+ of *rodu t grou*+4 =inda! o mar0et may be +egmented in the fo!!o1ing manner
PRIMARV PRO)UCTS Ingot+ 6ire rod+ Bi!!et+
Sheet+ Che?uered +heet+ Roofing +heet+ Coi!+ =ot Ro!!ing *!ate+ Cir !e+
RO;;E) PRO)UCTS
Genera! +o!id +e tion+
ESTRU)E) PRO)UCTS
Pa.e 5
Tubing+ Stru tura!+ Ar hite tura!+ Mou!ding+
DOI; Cab!e 1ra* +to 0 ;ight gauge Doi! Bare 5 Coated Din +to 0 Co!!a*+ib!e In+u!ation )u t+3
A;;OV 6=EE;S 8GAURAJ9 %(J to %$J diameter+3
MARFET SEGMENTATION ON T=E BASIS OD PRO)UCT 6ISE FEE CONSUMERS3
PRIMARV PRO)UCTS" Con+umer+" Pa!ue added a!uminium +heet *rodu er indu+trie+3 Doi! Produ er Indu+trie+3 E7tru+ion Produ er Indu+trie+3 E!e tri a!+ E?ui*ment Automobi!e Indu+trie+ Durro1 a!!o1+ Sme!ter *ot !ining3
Pa.e 5
Con+umer+"
RO;;E) PRO)UCTS
Doi! 5 Pa 0ing Indu+trie+" bo74 o*4 and ontainer3 E!e tri a! Indu+trie+" bu!b+4 tube !ight+4 fan b!ade et Tran+*ortation indu+trie+ Bui!ding 5 on+tru tion +e tor+ ,roofing f!ooring et 3 )efen+e 5 Marine +e tor+3 Tran+*ortation +e tor+3 Con+umer durab!e" f!ooring 5 roofing Genera! engineering" Pi*er.*roof bott!e o*+ Pre++ure oo0er+4 non.+ti 0 oo01are3 ESTRU)E) PRO)UCT Con+umer+" Automobi!e Indu+trie+ Bui!ding 5 on+tru tion Se tor Mine+ 5 defen+e Se tor Tran+*ortation +e tor+ E!e tri a! +e tor+ Ar hite tura! +e tor+ Durniture +e tor+ =ou+eho!d+ on+umer durab!e
DOI; Con+umer+" Pa 0ing +e tor+ 8*rinted 5 mu!ti.!aminated9 Pharma euti a!+ HIN)ALCO IN)USTRIES LT)Pa.e 5
)airy *rodu t+ Pro e++ed food Con.fe tionery Per+ona! are *rodu t+ Cigarette+ Bo7 ra**ing Air onditioner Auto mobi!e radiator Co!!a*+ib!e In+u!ation )u t+3
A;;OV 6=EE;S Con+umer+" Automobi!e +e tor+ Maruti SuCu0i TATA Motor+ DIAT India =indu+tan Motor+ Te! o Dord India =yundai India GM India et
;0< MAR#ET SEGMENTATION BASED ON THE DEMAND "ATTERN3
Ba+ed on +iCe 5 fre?uen y of order4 =inda! o mar0et may be +egmented a+ fo!!o1+"
BU;F CUSTOMERS Bu!0 u+tomer+ are tho+e u+tomer+4 1ho+e demand i+ 2ery high and on+i+ten e3 Some of the bu!0 u+tomer+ are =o10in4 TTF4 Doi! )i2i+ion Si!1a++a4 Jugra/ Te/ra/4 Ba/a/ Auto4 et 3 HIN)ALCO IN)USTRIES LT)-
Pa.e 5
SMA;; 5 MI)IUM
Sma!! 5 medium u+tomer+ may be bra 0eted a+ tho+e u+tomer+4 1ho+e demand i+ om*arati2e!y !o1 and not +o on+i+ten e4 +ome of the +ma!! u+tomer+ of =inda! o in !uded ITI A!!ahabad4 )efen+e OrganiCation4 and )o 0yard+ et 3
;C<
MAR#ET SEGMENTATION BASED ON THE "RIORTY:
On the ba+i+ of *riority gi2en to 2ariou+ order+ =inda! o mar0et may be +egmented in the fo!!o1ing manner"
ROUTINE CUSTOMERS Routine u+tomer+ are tho+e u+tomer+4 1ho are regu!ar!y +our ing the om*any3 Their order+ are *ro e++ed in the norma! our+e of 1or0ing3
SPECIA; CUSTOMERS S*e ia! u+tomer+ are tho+e u+tomer+4 1ho+e order+ are for *rodu t+ under de2e!o*ment+3 Sin e their demand i+ u+ua!!y urgent in nature they are gi2en *riority under routine u+tomer+3 E7am*!e+" E7*ort Cu+tomer+4 Go2ernment organiCation !i0e )efen+e4 E+tab!i+hment et 3 ontinue thi+ ategory3
;)< MAR#ET SEGMENTATION BASED ON CONSUM"TION SECTOR
U+e+ of a!uminium meta! are e2ery1here3 It i+ not ea+y to ategoriCe in +ome *arti u!ar head+3 =o1e2er4 1e ategoriCe in the fo!!o1ing ma/or +e tor+3
Tran+*ortation Bui!ding 5 on+tru tion+
E!e tri a!
Pa.e 5
Indu+tria! Ma hinery Pa 0ing Con+umer )urab!e Other
;E< MAR#ET SEGMENTATION BASED ON GEOGRA"HICAL AREAS: A!uminium on+umer+ are +*read a!! o2er the ountry3 )ifferent area ha+ different ty*e of indu+trie+4 1ho+e are u+ed a!uminium in different ?uantity3 =ere4 +egment the mar0et in geogra*hi a! area+ ba+ed on on+um*tion or demand *attern3
TRANSPORTATION DACI;ITV Smooth tran+*ortation fa i!ity i+ a2ai!ab!e a!! o2er the ountry a!! the time3 Some area i+ affe ted by f!ood3 Some area+ are b!o 0 in the a+e of hea2y rain et 3
$ ST# )*T !N "#!CESS AT H N$ALC!
Th!r! ar! (i11!r!nt tasks in8038!( in (istri?$ti0n pr05!ss The+e are a+ fo!!o1+" Order *ro e++ing Pa 0ing 5 In+uran e4 Ban0ing4 Bi!!+4 6are hou+ing Tran+*ortation Godo1n +a!e+ *ro edure33
OR)ER BOOFING"
Pa.e 5
E2ery *ur ha+er ha+ to boo0 hi+ order gi2ing detai!+ 1hi h a!uminium ro!!ed *rodu t+ they 1ant +u h a+ P!ain +heet4 Co!d ro!!ed oi!+4 mi!0 an +heet4 ir !e+4 et 3 Pur ha+er +hou!d be fu!!y di+ !o+e about the *rodu t +u h a+4 *rodu t name4 ?ua!ity4 ?uantity4 te hni a! data4 mode of tran+*ortation4 de+ire de!i2ery time4 *ayment mode et 3 Te hni a! 1ing of =inda! o e7amine+ their a**!i ation and if ne e++ary a!+o ma0e in+*e tion of the fa ing and de ided ?ua!ity to be offered3 Thereafter4 term+ of *ayment fina!iCed and hi+ order i+ fina!!y boo0ed3 Thi+ order i+ *a++ed to the re!e2ant *er+onne!H+ offi ia!+ 1ith re!e2ant detai!+3
PRIORITV" A *riority !i+t of a!! ategorie+ of on+umer+ ha+ been fi7ed in on+u!tation 1ith a!! on erned3 Con+umer get+ de!i2ery in order to their *riority4 1hi h i+ a!+o fo!!o1ed by tran+*orting agent+3
OR)ER PROCESSING" =inda! o *ro ure order either dire t!y from the u+tomer+ or through the agent+>+to 0ie+t3 The order ontain+ the name of *rodu t4 ?ua!ity4 +iCe4 !earan e et 3 After the re ei*t of order+ from the u+tomer+ or agent Com*any + rutiniCe+ the order3 A *rodu tion *!anning *rogrammed i+ *re*ared for ro!!ed *rodu tion month!y ba+i+3 Thi+ month!y re*ort i+ +ent to the re+*e ti2e *rodu tion de*artment i3e3 ro!!ing mi!!+ by the end of the *re eding month3 The *rodu ed materia! i+ +ent to the in+*e tion and *a 0ing de*artment3
6ARE =OUSING" E2ery ha+ to +tore to good+ 1hi!e they 1ait to be +o!d3 A +trong fun tion i+ ne e++ary be au+e *rodu tion and on+um*tion y !e+ rare!y mat h3 6are hou+ing i+ the re+*on+ibi!ity of 1arehou+e in harge in =inda! o3 The 1or0 +tart 1hen 1arehou+e offi ia!+ re ei2e fini+hed good+ from *rodu tion3 =inda! o 1arehou+ing in harge di+*at he+ the materia! to re+*e ti2e u+tomer+ on ad2i e of CSMO and fo!!o1+ the guide!ine+ gi2en to them3 The guide!ine+ are"
Pa.e 5
At 1arehou+e" 6hi!e ta0ing de!i2ery from in+*e tion 5 *a 0ing to en+ure *a 0age+ are inta t 5 dry3 If *a 0age+ are damaged or !oo+e ondition4 get it re*a 0ed3 If *a 0age+ are 1et4 do not a e*t it3
)uring !oading at 1arehou+e " Tru 0H+ f!oor +hou!d be !ear and f!at3 There +hou!d not be any ho!e or damage in the f!oor of the Tru 0H+ D!oor +hou!d be o2ered 1ith Tar*au!in3 Pa 0age+ being !oaded +hou!d be inta t and dry Pro*er +to 0ing of *a 0age+ +hou!d be done 1hi!e !oading3 =ea2y *a 0age+ to be 0e*t at bottom and !ighter *a 0age+ o2er hea2y3
Pa 0age+" No 2erti a! +to0ing of *a 0age+3 After !oading tru 0 +hou!d be o2ered 1ith tar*au!in3
)uring Storage" Outdoor+ +torage +hou!d be a2oided3 )o not +tore *a 0age+ dire t!y on the f!oor4 u+e 1ooden *a!!et+3 Chee0 ondition of meta! e2ery fe1 hour+ to en+ure no 1ater onden+ation3
DELIVERY OF MATERIAL" HIN)ALCO IN)USTRIES LT)Pa.e 5
They de!i2er the materia! a+ *er the de!i2ery order3 Then they note do1n the de!i2ered materia! in the godo1n regi+ter3 Then they +end de!i2ery re*ort dai!y to Cona! offi e3
BAN#ING INSURANCE BILLS & OTHER DOCUMENTS: =inda! o en/oy+ the fa i!itie+ of three *ub!i +e tor ban0+ 5 *ri2ate +e tor ban0 in it+ to1n Renu0oot3 United Commer ia! Ban0 8UCO Ban093 State Ban0 of India 8SBI93 A!!ahabad Ban03 Indu+tria! )e2e!o*ment Ban0 of India 8I)BI93
Ban0ing +er2i e+ at Renu0oot i+ *un tua!3 Ban0+ he!* the om*any in arrying the do ument+ to the *arty3 It he!*+ in ?ui 0er *ayment+ rea!iCation3
INSURANCE E2ery materia! i+ di+*at hed du!y in+ured3 There are t1o ty*e+ of in+uran e3 Carrier Ri+03 O1ner Ri+03
=inda! o arrange+ in+uran e fa i!itie+ for it+ u+tomer+3 If there are any damage+ in tran+*ortation they 1i!! i++ue a damage ertifi ate 5 the u+tomer an !aim it+ in+uran e om*any on the ba+i+ of damage ertifi ate3
GODO&N SALES "ROCEDURE Godo1n +a!e+ *ro edure de+ ribe+ the +a!e+ *ro edure of =inda! oH+ *rodu t+ through it+ godo1n3 The re+*e ti2e Cona! head e7er i+e ontro! o2er a!! a ti2itie+ re!ated to godo1n+ +a!e+3 Thi+ +a!e+ *ro edure i+ fo!!o1ed by a!! the godo1n of om*any +ituated at )e!hi4 Daridabad4 Chandigarh4 Jai*ur4 =aryana4 Banga!ore4 =ydrabad4 Ca! utta Gohati4 Mumbai4 Si!2a+a4 Ta!o/a @ There i+ a !earing agent in the godo1n4 1hi h i+ a**ointed by =inda! o for the o*eration 5 maintenan e of the godo1n3
Pa.e 5
VARIOUS MODES OF DISTRIBUTION IN HINDALCO =inda! o em*ha+iCe+ on 4 GTa0ing the *rodu t to the mar0etJ )i+tribution of *rodu t+ in =inda! o i+ arried out through a net1or0 of Cona! offi e+4 Area offi e+4 Agent+4 Sto 0ie+t and om*any o*erated )e*ot+4 !o ated through the ountry3 A brief de+ ri*tion i+ gi2en be!o1
%3 WONA; AN) AREA ODDICES" =inda! o ha+ e+tab!i+hed fi2e Cona! offi e+4 in 2ariou+ *art of ountry3 There i+ a net1or0 of area offi e+4 fun tioning under 2ariou+ Cona! offi e+3 Wona! offi e+ arried out 2ariou+ Mar0eting Sa!e+ fun tion+ of om*any3 They *ro2ide fo!!o1ing fun tion+" Signed a ontra t bet1een the Cona! offi e+ and u+tomer+4 regarding to detai!+ of *rodu t+ +u h a+ ?ua!ity4 *a 0ing4 tran+*ortation4 de+tination4 et 3 C!ear!y mention+ about the mode of *ayment+3 E!iminating intermediarie+3 Ma0e a dire t onta t 1ith the u+tomer+ 3 =e!* the om*any to ater to the need of u+tomer+3 =e!*fu! the om*any to earn additiona! *rofit+
(3 AGENTS Agent+ are tho+e *er+on+>in+titution+4 1ho *ro2ide order+ to =inda! o4 on beha!f of the u+tomer+3 The om*any ha+ a**ointed a number of agent+4 a!! around the ountry to +e!! the *rodu t+3 They are *aid ommi++ion on the generated +a!e+3 Agent being a !o a! *er+on> in+titution an u+e hi+ onta t+ and inf!uen e4 to generate +a!e+ in a !o a! mar0et3 Agent+ fun tion a+ an im*ortant mode of di+tribution4 a+ they enab!e the om*any to minimiCe di+tribution o+t+3
Pa.e 5
'3 STOCFIESTS =inda! o a**ointed a number of +to 0ie+t in 2ariou+ geogra*hi a! area+ a ro++ the ountry3 Certain *rodu t+ of the om*any are +o!d through the net1or03 Sto 0ie+t are made onform +a!e for the om*any3 Sto 0ie+t i+ free to ma0e +e!! to any u+tomer Dree to harge any *ri e from u+tomer+ =e!*+ the om*any to o2er the 1ide geogra*hi a! mar0et3 =e!*fu! in minimiCe+ e7tra di+tribution +etu* o+t+3
A3 )EPOTS =IN)A;CO o*erate %B de*ot+ in 2ariou+ *art of the ountry3 )e*ot+ +end the 2ariou+ re?uirement+ at the 1or0 offi e and thud4 maintain +uitab!e in2entory to ater to the demand of the mar0et3 Thi+ i+ *ro2iding the fo!!o1ing ad2antage+ to the om*any 5 a!+o the u+tomer+" TAS.S=IE;)" In many +tate+4 +tate +a!e+ ta7 i+ !e++ than the entra! +a!e+ ta73 In the+e +tate+ +a!e+ of *rodu t+ through de*ot+4 !ead to ta7 +a2ing3 AT RAN)OM )E;EPERV" Emergen y need+ of u+tomer+ fu!! fi!!ed immediate!y by the de*ot+4 at a *remium *ri e +ma!! off ta0e+ of the + attered u+tomer+ an a!+o be *ro2ided ea+i!y by the de*ot+3 =E;PDU; IN PRO)UCTION" )e*ot+ *ro2ide a foundation to the *rodu tion de*artment4 by
0ee*ing in2entory of the 2ariou+ *rodu t+3 Dor e7am*!e4 in the e2ent of +ur*!u+ +to 04 *rodu t+ an be tran+ferred to the 2ariou+ de*ot+3 Simi!ar!y4 Produ tion ,S hedu!e+ an be *!anned 1ith greater a ura y4 1ith the he!* of e+timated re?uirement+4 +ent by de*ot+3
HO& THE DEMAND IS BEEN GENRATED
Pa.e 5
C$st0%!r t0 50%p!tit0r HIN)ALCO IN)USTRIES LT)-
Pa.e 5
HINDALCO
PRIMARV PRO)UCT
CUSTOMER
SE;D ESTRUSION
ESTRUSION
RO;;E)
RO;;E)
u+tomer
FLO& OF LOGISTICS "ROCESS
Pa.e 5
L06isti5s i+ the management of the f!o1 of good+4 information and other re+our e+4 in !uding energy and *eo*!e4 bet1een the *oint of origin and the *oint of on+um*tion in order to meet the re?uirement+ of on+umer+ 8fre?uent!y4 and origina!!y4 mi!itary organiCation+93 ;ogi+ti + in2o!2e the integration of information4 tran+*ortation4 and in2entory4 1arehou+ing4 materia!.hand!ing4 and *a 0aging3
L06isti5s %ana6!%!nt ;ogi+ti + management i+ that *art of the +u**!y hain 1hi h *!an+4 im*!ement+ and ontro!+ the effi ient4 effe ti2e for1ard and re2er+e f!o1 and +torage of good+4 +er2i e+ and re!ated information bet1een the *oint of origin and the *oint of on+um*tion in order to meet u+tomer+M re?uirement+3 A *rofe++iona! 1or0ing in the fie!d of !ogi+ti + management i+ a!!ed a !ogi+ti ian3
L06isti5s Mana6!%!nt S01t/ar! Soft1are i+ u+ed for !ogi+ti + automation 1hi h he!*+ the +u**!y hain indu+try in automating the 1or0 f!o1 a+ 1e!! a+ management of the +y+tem3 There i+ 2ery fe1 genera!iCed +oft1are a2ai!ab!e in the ne1 mar0et in the +aid to*o!ogy3 Thi+ i+ be au+e there i+ no ru!e to genera!iCe the +y+tem a+ 1e!! a+ 1or0 f!o1 e2en though the *ra ti e i+ more or !e++ the +ame3 Mo+t of the ommer ia! om*anie+ do u+e one or the other u+tom +o!ution3 But there i+ 2ariou+ +oft1are that i+ being u+ed 1ithin the de*artment+ of !ogi+ti +3 De1 de*artment in ;ogi+ti + are name!y4 Con2entiona! )e*artment4 Container de*artment4 6arehou+e4 Marine Engineering4 =ea2y hau!age4 Et 3 The +oft1are that i+ u+ed in the+e de*artment+ i+" Con2entiona! de*artment" CPT +oft1are > CTMS +oft1are Container Tru 0ing" CTMS +oft1are 6arehou+e" 6MS In Hin(a3509 a33 th! (!part%!nts ar! int!r50nn!5t!( /ith 50%p$t!r n!t/0rk s4st!% an( th! s01t/ar! 0n /hi5h th!s! (!part%!nt /0rks is 0n th! Ora53! ++i p3at10r% This s01t/ar! is 50nn!5t!( /ith Int!rn!t an( th! /0rkin6 in an4 (!part%!nt in an4 r!6i0n 01 Hin(a350 /i33 %ak! !11!5t in a33 08!r In(ia
Pa.e 5
B$sin!ss 306isti5s ;ogi+ti + a+ a bu+ine++ on e*t e2o!2ed on!y in the %-B#+3 Thi+ 1a+ main!y due to the in rea+ing om*!e7ity of +u**!ying oneM+ bu+ine++ 1ith materia!+ and +hi**ing out *rodu t+ in an in rea+ing!y g!oba!iCed +u**!y hain4 a!!ing for e7*ert+ in the fie!d 1ho are a!!ed Su**!y Chain ;ogi+ti ian+3 Thi+ an be defined a+ ha2ing the right item in the right ?uantity at the right time at the right *!a e for the right *ri e and i+ the + ien e of *ro e++ and in or*orate+ a!! indu+try +e tor+3 The goa! of !ogi+ti + 1or0 i+ to manage the fruition of *ro/e t !ife y !e+4 +u**!y hain+ and re+u!tant effi ien ie+3 In bu+ine++4 !ogi+ti + may ha2e either interna! fo u+ 8inbound !ogi+ti +94 or e7terna! fo u+ 8outbound !ogi+ti +9 o2ering the f!o1 and +torage of materia!+ from *oint of origin to *oint of on+um*tion 8+ee +u**!y hain management93 The main fun tion+ of a ?ua!ified !ogi+ti ian in !ude in2entory management4 *ur ha+ing4 tran+*ortation4 1arehou+ing4 on+u!tation and the organiCing and *!anning of the+e a ti2itie+3 ;ogi+ti ian+ ombine a *rofe++iona! 0no1!edge of ea h of the+e fun tion+ +o that there i+ a oordination of re+our e+ in an organiCation3 There are t1o fundamenta!!y different form+ of !ogi+ti +3 One o*timiCe+ a +teady f!o1 of materia! through a net1or0 of tran+*ort !in0+ and +torage node+3 The other oordinate+ a +e?uen e of re+our e+ to arry out +ome *ro/e t3
"r0($5ti0n 306isti5s The term i+ u+ed for de+ ribing !ogi+ti *ro e++e+ 1ithin an indu+try3 The *ur*o+e of *rodu tion !ogi+ti + i+ to en+ure that ea h ma hine and 1or0+tation i+ being fed 1ith the right *rodu t in the right ?uantity and ?ua!ity at the right *oint in time3 The i++ue i+ not the tran+*ortation it+e!f4 but to +tream!ine and ontro! the f!o1 through the 2a!ue adding *ro e++e+ and e!iminate+ non.2a!ue adding one+3 Produ tion !ogi+ti + an be a**!ied in e7i+ting a+ 1e!! a+ ne1 *!ant+3 Manufa turing in an e7i+ting *!ant i+ a on+tant!y hanging *ro e++3 Ma hine+ are e7 hanged and ne1 one+ added4 1hi h gi2e+ the o**ortunity to im*ro2e the *rodu tion !ogi+ti + +y+tem a ording!y3 Produ tion !ogi+ti + *ro2ide+ the mean+ to a hie2e u+tomer re+*on+e and a*ita! effi ien y3 Produ tion !ogi+ti + i+ getting more and more im*ortant 1ith the de rea+ing bat h +iCe+3 In many indu+trie+ 8e3g3 mobi!e *hone9 bat h +iCe one i+ the +hort term aim3 Thi+ 1ay e2en a +ing!e u+tomer demand an be fu!fi!!ed in an effi ient 1ay3 Tra 0 and tra ing4 1hi h i+ an e++entia! *art of *rodu tion !ogi+ti + . due to *rodu t +afety and *rodu t re!iabi!ity i++ue+ . i+ a!+o gaining im*ortan e e+*e ia!!y in the automoti2e and the medi a! indu+try3
Pa.e 5
L06isti5s Str$5t$r!
Or(!r pr05$r!%!nt an( a3305ati0n
Pa.e 5
ORGANILATION CHART OF LOGISTICS DEVELO"MENT AT HINDALCO:

Hea O(t&o(! Lo.isti$s
Pa.e 5
I! $har.e ;"i!ishe .oo 2areho(se<
I! $har.e
0i## Pro$essi!.
Tra!sport
Co%p#ai!t
A %i!istratio!
Fie# O""i$e Area I! $har.e S(pporti!. WCM =EHS Pro ($t I! $har.e
Ro##e
E1tr(sio!
Wire Ro s
I!.ots
Shi"t I! $har.e
C#eara!$e Se$tio!
Gro(p Se$tio!
Co!tra$tor 0i## Pro$essi!. 4 o""i$e 2or8
"r05!ss 08!r8i!/ : L0a(in6 & (ispat5h
Pa.e 5
Pa.e 5
CURREN
C handig a rh
FINANCIAL HEALTH OF THE COM"ANY
. arida&ad
Th! Chair%anJs 3!tt!r t0 shar!h03(!rs an( th! Mana6!%!ntJs Dis5$ssi0n & Ana34sis9 /hi5h 10r% a part 01 this Ann$a3 R!p0rt9 pr08i(! th! strat!6i5 (ir!5ti0n an( a %0r! (!tai3!( ana34sis 0n th! p!r10r%an5! 01 in(i8i($a3 ?$sin!ss!s an( th!ir 0$t300k Rs in Mi33i0n Finan5ia3 R!s$3ts 10r th! 4!ar !n(!( Stan(a30n! C0ns03i(at!( -+ )- ), -+ )- )* -+ )- ), -+ )- )*
N!t Sa3!s & Op!ratin6 R!8!n$! "r01it B!10r! TaF "r08isi0n 10r C$rr!nt TaF "r08isi0n 10r D!1!rr!( TaF +C.9)+) -)9.HA A9)A*,A +*-9+-) A))9+.* -H9)BA C9*B+ ;HH+< .C9*HH C9,+;,-*< +C-9+A+ -A9A+A C9CB. ;B,*<
"r08isi0n 10r Frin6! B!n!1its TaF ++B +++.+.+
TaF A(@$st%!nt 10r !ar3i!r 4!ars ;N!t< ;H9B),< E ;H9B*+< E
"r01it ?!10r! Min0rit4 Int!r!st Min0rit4 Int!r!st .*9A)C E .H9AB- .A9.-* E .9.)A .,9)-+ +A+
Shar! in ;"r01it<> L0ss 01 Ass05iat!s E E +HC +. Pa.e 5
N!t pr01it
.*9A)C
.H9AB- .-9*,-
.A9*H*
Appr0priati0ns D!?!nt$r! R!(!%pti0n R!s!r8! Sp!5ia3 R!s!r8! E H) E +*, C H) ++*,
Di8i(!n( 0n "r!1!r!n5! Shar!s ;C$rr!nt Y!ar Rs ) .B Mi09 "r!8i0$s Y!ar Ni3< Di8i(!n( TaF 0n "r!1!r!n5! Shar!s ;C$rr!nt Y!ar Rs ) )B Mi09 "r!8i0$s Y!ar Ni3< Int!ri% Di8i(!n( 0n EI$it4 Shar!s E TaF 0n Int!ri% Di8i(!n( E +9,,.BC E E +9,,.BC
"r0p0s!( Di8i(!n( 0n EI$it4 Shar!s .9.AC -*A .H9A++ E .9.*H E .B9B-B -C. .H9A.C +A A .H9BCA
TaF 0n "r0p0s!( Di8i(!n( Trans1!r t0 G!n!ra3 R!s!r8!
COM"ANY GRO&TH VS INDUSTRY GRO&TH Gro1th Com*any Sa!e+ 8X9 Profit 8X9
%N3'B (A3BA HIN)ALCO IN)USTRIES LT)-
Pa.e 5
Indu+try
%B3%$
%B3NB
"RODUCTION "ROCESS
The a!uminum *rodu tion *ro e++ an be ategoriCed into u*+tream and do1n+tream a ti2itie+3 The u*+tream *ro e++ in2o!2e+ meaning and refining bau7ite to a!umina 1hi!e the do1n+tream *ro e++ in2o!2e+ +me!ting and a+ting and fabri ating3 =inda! o refine+ bau7ite *rimari!y obtained from a*ti2e mine+4 to e7tra t a!umina4 1hi h i+ +me!ted into a!umina ingot+ or bi!!et+3 =inda! o +me!t+ it+ entire *rodu tion of a!umina into a!uminum and doe+ not engage in a!umina trade3
"r0($5ti0n 01 a3$%in$% 5an ?! 5at!60ri!s in t/0 sta6!s9 na%!34
Fr0% ?a$Fit! t0 a3$%ina Fr0% a3$%ina t0 a3$%in$%
EMTRACTION OF ALUMINA FROM BAUMITE
A!umina i+ manufa tured by on2entiona! buyerH+ *ro e++ i3e3 treating bau7ite 1ith au+ti +oda3 Bau7ite i+ brought to the +ite from mine+ by mean+ of rai!1ay+ 1agon ti**!er3 Primary ru+hing i+ done in one ru+her 1here bau7ite +iCe i+ redu ed form $J. %(J to 'J . AJ and then +to 0*i!ed3 Se ondary ru+hing i+ done by mean+ of hammer mi!!+ 1here *ro e++ !i?uor 0no1n a+ a +*ent !i?uor and N## *+ig3 Steam i+ mi7ed together3 Thi+ +o!ution of a!umina from bau7ite into au+ti +o!ution in the form of +odium a!uminate+ i+ arried out of dige+ter+ at (A# degree+ entigrade tem*erature and 'N.0g>+?3 m *re++ure+3 The dige+ted +!urry i+ *!a ed HIN)ALCO IN)USTRIES LT)Pa.e 5
f!a+hed and brought to atmo+*here *re++ureI f!a+hed 2a*or+ are uti!iCed for *re heating the +*ent !i?uor and onden+ed returned to boi!er ho+e for generation of +team3 )ige+ted f!a+hed +!urry i+ *um*ed to !arifi ation area for remo2a! of +o!id Im*uritie+ 8red mud93 Red mud i+ +e*arated out4 in +o!id !i?uid hydro y !on and +te!!ar3 Se*arated mud +!urry i+ 1a+hed in ounter urrent and 1a+hing Cir uit 1ithout u+ing 1ater3 6a+hed mud +!urry i+ auteriCed by treating 1ith !ime +!urry to re o2er +oda3 CauteriCed mud +!urry i+ fi!tered on drum fi!ter+3 Di!trate !i?uor i+ ta0en ba 0 into the +y+tem and red mud a0e i+ di+*o+ed of by mean+ of dum*er+ Sett!er o2erf!o1 *regnant !i?uor i+ fi!tered in Fe!!y *re++e+ to remo2e fine mud *arti !e+3 C!ear *regnant !i?uor i+ *um*ed to *re i*itator+ through *!ate heat e7 hange+ after e7 hanging heat 1ith the +*ent !i?uor 1here it i+ +eeded 1ith a!umina trihydrate3 A!umina trihydrate i+ +e*arated out in thi 0ne++ and *an fi!ter3 A!umina trihydrate a0e thu+ obtained i+ fed into the ga+ +u+*en+ion !aimer 1here furna e oi! i+ burnt for !aiming a!umina3 The redu tion grade a!umina thu+ *rodu ed i+ tran+*orted to +me!ter *!ant3 S*ent !i?uor generated and +e*arated from *re i*itation ir uit i+ fed to the e2a*oration unit for in rea+ing au+ti on entration to the de+ired !e2e! and re a! u!ated to dige+ter+ through heater+ for further *ro e++ing of bau7ite and thu+ the *ro e++ goe+ on3
ALUMINA MANUFACTURING "ROCESS FLO& CHART: HIN)ALCO IN)USTRIES LT)Pa.e 5
Ba$Fit! 1r0% %in!s
C0%pr!ss Air
+&$062'(
S!!(in6 ,&4+2,2TAT23''
SEE) FILTRATION 4WASHING
W4T (&2'52'(
LiI$0r
47A,3&AT23'
Sp!nt LiI$0r
HY)RATE CLASSIFICATION
Di!trat! t0 "r05!ss
5402)2+AT23'
LiI$0r
5402)2+AT45 0W44T4'2'( 0)$&&8
=ot 6ater for 6a+hing &ashin6 F$!3 Oi3
PAN FILTER
52(40T23'
CALCINATION
+)A&212+AT23'
R!( M$( ALUMINA TO SMELTER
F3055$3ants9 Fi3t!r C30th9 Li%!9 H0t &at!r9 Star5h HIN)ALCO IN)USTRIES LT)Pa.e 5
EMTRACTION OF ALUMINUM FROM ALUMINA
A!umina from a!umina *!ant i+ on2eyed to the redu tion *!ant3 The redu tion *!ant ha+ %% *reba0ed *ot , !ine+ 1hi h ha2e %(&$ *ot e!!+3 Ea h *ot ha+ (A>(N arbon anode+ and it i+ !ined 1ith arbon athode3 A!umina i+ on2erted to meta!!i a!uminum i+ the+e *ot e!!+ by the +tandard Gha!! hera!dJ *ro e++3 The *ot e!!+ 1or0 at an a2erage A3'.2o!t )3 C3 urrent of B$##>N'## am*ere+3 E!e tro!y+i+ of the a!umina ta0e+ *!a e in mo!ten bath of oyote at a tem*erature of -BB to -N# degree+ entigrade3 The mo!ten a!uminum that o!!e t+ at the athode+ i+ +i*honed into ru ib!e+ *eriodi a!!y3 The entire *ro e++ i+ ontro!!ed by mi ro*ro e++or +y+tem3
1$))8 2'T4(&AT45 3,4&AT23'09 A 02('212+A'T 0T&AT4(2+ A57A'TA(4
-auxite %ines
+o:(eneration
Alumina &efinery
+austic 0oda from .7
&enusagar ,owder ,lant
Aluminium 0melter
Aluminium fluoride from
0emi 1abrication ,lant
&edraw &od %ills &olling %ills 4xtrusion ,rocess
1oils
HIN)ALCO IN)USTRIES LT)Al. Wheel ,lant
Pa.e 5
A7A2)A-2)2T8 31 -A$;2T4 1&3% %2'409 0a(1ite Mi!es
O2! Mi!es
O! P(r$hase ;Lease<
:har8ha!
Chhattis.arh
:har8ha!
Ma h,a Pra esh
Shre!. a. G(r ari Pa8har :a#i! 4 Sa!ai
Sa%ari K( a. Tari/hari
>?@A?B s(pp#iers ;s%a##<3?-B to C-@ #a8h MTAYD >CA5 s(pp#iers ;&i. #e'e#< 3 ?AC ra8esA%o!th E ra8eFCGBCMT ;BH 2a.o!s< IJMT Loa A2a.o!
;B-B3I-@ #a8h MTAY< Orsapat Chiro8(8( Pa8har ;M4M<
;Mi!era#s 4 Mi!era#s* Sister $o!$er! o" Hi! a#$o E@@K o2! s(&si ,< S(pp#,3JAH #a8h MTA Y
%3540 31 0A)40 2' 62'5A)+39 Hi! a#$o has L(ite a .oo !et2or8 "or istri&(tio! o" its pro ($ts- Fi!ishe .oo s is so# a! $ost(%ers &, "o##o2i!. %ea!sHIN)ALCO IN)USTRIES LT)Pa.e 5 istri&(te to the
52&4+T 0A)40 1&3% %A'$1A+T$&2'( $'2T09
%A'$1A+T$&4&
+$0T3%4&0
0A)40 T6&3$(6 0T3+#20T09
%A'$1A+T$&4
0T3+#20T0
+$0T3%4&0
0A)40 T6&3$(6 A(4'T09
%A'$1A+T$&4
+3'02('%4'T A(4'T
+$0T3%4&0
0A)40 T6&3$(6 54,3T09
%A'$1A+T$&4
54,3T0
+$0T3%4&0
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A+T272T8 13)W +6A&T 31 62'5A)+3:%2'40 5272023', .6A&#6A'5 / +66ATT20(A&6
Pa.e 5
,&35$+T23' +A,A+2T8
ALUMINA CAPACITY E-EB MTPA RENUKOOT 0ELGAUM MURI IHB*@@@TPA CB@*@@@TPA EE@*@@@TPA
SMELTER ;PRIMARY ALUMINIUM< o CAPACITY 5?5*@@@MTP RENUKOOT C5B*@@@TPA HIRAKUN) ALPURAM IB*@@@TPA E5*@@@TPA
ROLLE) PRO)UCTS o CAPACITY ?*@@*@@@TPA
RENUKOOT 0ELUR TALO:A NAGPUR
H@*@@@TPA 5B*@@@TPA 5B*@@@TPA C@*@@@TPA
FOIL Pa.e 5
o CAPACITY E5*@@@TPA SILMASA B*@@@TPA KALWA I*@@@TPA
KOLLAR C*@@@TPA
E+TRUSIONS
o CAPACITY ?J*J@@TPA RENUKOOT EGJ@@TPA ALPURAM H@@@TPA
ALLOY WHEELS
o CAPACITY C*@@*@@@ Nos- PA SILMASA C*@@*@@@ !os-
%A&#4T 0T&$+T$&49 A#(%i!(% pro ($tio! is e1pe!si'e a! reL(ires hea', $apita# i!'est%e!t- Most o" the 8e, pro ($ers are %a/or $orporatio!s a! the &(si!ess is $o!$e!trate * !ot "ra.%e!te - As i! i$ate a&o'e* a re$e!t tre! is "or %a/or "ir%s to i!'est i! s%e#ti!. operatio!s 2hi$h are $#oser to po2er so(r$es- As ire$t res(#ts* o# er a#(%i!(% operatio!a# "a$i#ities are $#osi!. o2! as the o# er sites are !o #o!.er $ost e""e$ti'e- Norse H, ro* "or e1a%p#e has ter%i!ate appro1i%ate#, a L(arter %i##io! to!s o" $apa$it, i! Norther! E(rope i! "a'or o" $heaper Mi #e East &ase operatio!s- A#$o has %a e si%i#ar %o'es- I! (str, e1perts esti%ate that (p to 5 %i##io! to!s o" a!!(a# a#(%i!(% $apa$it, "ro% o# er "a$i#ities $o(# &e sh(t o2! i! the !e1t C to 5 ,ears- Ho2 a#(%i!(% is (se 04(%4'T W204 $04(4 31 A)$%2'2$%
Pa.e 5
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1$))8 2'T4(&AT45 3,4&AT23'9 02('212+A'+4 0T&AT4(2+ A57A'TA(4
Pa.e 5
A+T272T8 1)3W +6A&T 13& &3))45 ,&35$+T9

U!#oa i!. o" #ots "ro% Tr($8sATro##e, i! 2areho(se re$ei'i!. area &, EOT $ra!e I" a!, #ot "o(! i! a%a.e $o! itio! the! it ret(r!s to i!spe$tio! 4 pa$8a.i!. epttO! !i# (t,
Part, 2ise 4 )esti!atio! 2ise $o i!. o" a##o$ate #ots as per pro ($tio! #ist .e!erate &, pro ($t i! $har.e Sorti!. 4 Se.re.atio! o" $o e #ots i! 2areho(se re$ei'i!. areaPa$8 2ise* Part, 2ise stora.e o" #ots i! respe$ti'e stora.e area-
5omestic )ots9 O! p#a$e%e!t o" tr($8s 4xport )ots9 Se.re.ate #ots as per Gro(pi!. s#ip to Sea# the #ots 4 p(t shippi!. %ar8 as per H I N ) A L.e!erate C O I #oa N )i!. US T4 R se! I E Sa $op, LT) Pa.e 5 #oa i!. poi!t e1port or er reL(ire%e!t A"ter .et the #oa i!. re.ister si.!e &, #oa er 4$ase 'eri"ie &, shi"t i!$ra!e $har.e A"ter #oa i!. i!.the o" tr($8A$o!tai!er #ots .et the #ashi!. a! a%a.i!. o" sheets o!e a! the $o!tai!er se#e$te Se! the tr($8A$o!tai!er to Loa 2ei.h the &ri tr($8 .e "or 2ith 2ei.h%e!t the he#p o" EOT Loa #oa the $o!tai!er 2ith Ca## the he#p $o!tai!erATr($8s o" "or8 #i"t "or #oa i!. o! re$eipt o" #oa i!. s#ip E!s(re proper Che$8 $o'eri!. the o" #ots #ots as 2ith per #oa tarpa(#i! i!. i! o" tr($8Atrai#er
A). 1)$3&254 1&3% .7

Gro(pi!. o" a##o$ate #ots "or hiri!. o" tr($8s-
+A$0T2+ 035A 1&3% .7
Pa.e 5
I" the pro ($ts ha'e to &e #oa e o! the sa%e tr($8* se! the tr($8 to respe$ti'e #oa i!. poi!t
I" 'ariatio!s i! "(!$tio! .ross 2ei.ht o" #oa i!. s#ip* se! the tr($8 &a$8 to #oa i!. poi!t "or $orre$tio!
Se! the tr($8A$o!tai!er to 2ei.h &ri .e "or I" .ross 2ei.h ta##ies* .e!erate "a$tor, .ate pass 4 se! it 2ei.h%e!t to i!'oi$e se$tio! "or $#eara!$e 4;T&$023' ,&35$+T23' ,&3+4009
A(2'( 1$&'A+4
12'20645 4;T&$023' ,&35$+T
A+T272T8 1)3W +6A&T 13& 4;T&$023' ,&35$+T

U!#oa i!. o" ra$8s $o!tai!i!. #ots "ro% shi"ti!. Tr($8sATro##e, i! 2areho(se re$ei'i!. area &, EOT $ra!e
Pa.e 5
I" a!, #ot "o(! i! a%a.e $o! itio! the! it ret(r!s to i!spe$tio! 4 pa$8a.i!. epttO! !i# (t,
No!e 2ise $o i!. o" a##o$ate #ots as per pro ($tio! #ist .e!erate &, pro ($t i! $har.e Sorti!. 4 Se.re.atio! o" $o e #ots i! 2areho(se re$ei'i!. area-
Wone 1i+e 5 *arty 1i+e +torage of !ot+ in fi7ed ra 0+ in re+*e ti2e +torage area-
P#a$e%e!t o" tr($8 as per .ro(pe #ist
Gro(pi!. o" a##o$ate #ots "or hiri!. o" tr($8s-
Ge!erate #oa i!. s#ip se! o!e $op, o" #oa i!. $op, to #oa i!. poi!t Ca## the tr($8 o! re$eipt o" #oa i!. s#ip Che$8 the #ots as per #oa i!. s#ip 4 #oa i! tr($8 2ith the he#p o" EOT $ra!e A"ter #oa i!. the tr($8A$o!tai!er .et the #oa i!. re.ister si.!e &, #oa er 4 'eri"ie &, shi"t i! $har.e E!s(re proper $o'eri!. o" #ots 2ith tarpa(#i! i! $ase o" tr($8Atrai#er Se! the tr($8A$o!tai!er to 2ei.h &ri .e "or 2ei.h%e!t I" the pro ($ts ha'e to &e #oa e o! the sa%e tr($8* se! the tr($8 to respe$ti'e #oa i!. poi!t I" 'ariatio!s i! "(!$tio! .ross 2ei.ht o" #oa i!. s#ip* the! se! the tr($8 &a$8 to #oa i!. poi!t "or $orre$tio!
Se! the tr($8A$o!tai!er to 2ei.h &ri .e "or 2ei.h%e!t
I" .ross 2ei.h ta##ies* .e!erate "a$tor, .ate pass 4 se! it to i!'oi$e se$tio! "or $#eara!$e
A+T272T8 1)3W +6A&T 13& ,&3,4&<2:W2&4 &350

Ph,si$a# $he$8i!. o" ea$h $oi# &, 2areho(se operator $(t HIN)A L C Os($h I Nas )poor U S$oo#i!. TRIE S %ar8s LT)-
Pa.e 5
I" !ot OK ret(r! $oi# o! !i# (t, Ta##, ea$h $oi# !o- 2ith pro ($tio! sheet &, 2areho(se operator- Tota# $o(!ti!. o" $oi#s re$ei'e sho(# %at$h 2ith pro ($tio! sheet-
I! $ase o" %issi!. $oi#s report to shi"t i! $har.e i!"or%s to pro ($tio!
Pa$8i!. o" ea$h $oi# as per reL(ire%e!t Che$8 the e!tries o" a## the $oi#s i! the s,ste% a! ta##, 2ith pro ($tio! re.ister &, 2areho(se shi"t i! $har.e Che$8 the $o%positio! 4 UTS "ro% PT #a& a!a#,sis reports a.ai!st ea$h $oi# 4 e!s(re e'er, $oi# is a$$epta&#e ra!.e
Ta8e part, 2ise ispat$h s$he (#e "ro% sa#es* Co3operatio! &, 2areho(se shi"t i! $har.e
I" !ot i!"or% to re%e#t shop &, 2areho(se shi"t i! $har.e the! ret(r! the sa%e o! !i# (t, to re%e#t shop-
A##o$ate ea$h $oi# as per ispat$h s$he (#e o! s,ste% &, WAH Shi"t I! $har.e Gro(p the $oi#s part, 2ise "or hiri!. o" tr($8s Ca## the tr($8s "or #oa i!. i! re$eipt o" #oa i!. s#ip Che$8 the #oa $oi#s i! tr($8 as per #oa i!. #ist 2ith the he#p o" EOT $ra!e &, WAH operator (! er s(per'isio! o" WAH shi"t i! $har.e-
E!s(re proper $o'eri!. &, $oi#s 2ith tarpa(#i! Se! the tr($8 to 2ei.h&ri .e "or 2ei.h%e!t
I" .ross 2ei.ht ta##ies* the! .e!erate "a$tor, .ate pass 4 se! it to i!'oi$e se$tio! "or $#eara!$e
T64 0W3T A'A)8020 31 62)-
I" 'ariatio!s are "o(! i! .ross 2ei.ht o" #oa i!. s#ip 4 2ei.h%e!t s#ip the! se! the tr($8 &a$8 to #oa i!. poi!t "or $orre$tio!
Pa.e 5
0T&4'(T6 G#o&a# &ra! i%a.e Cost e""e$ti'e pro ($er So(! "i!a!$ia# positio! A hi.h e.ree L(a#it, $o!s$io(s!ess is the $ore $o%pete!$e o" the $o%pa!,* ISO G@@E a! ISO E5@@E ha'e a e %ore presti.e to the $o%pa!, I!te.rate pro ($tio! "a$i#it, at Re!(sa.ar po2er p#a!t Co%pa!, has a 2e##3esta&#ishe istri&(tio! !et2or8* $o'eri!. a .eo.raphi$a##, 2i e a! s$attere %ar8et-
A !(%&er o" 0ro2!"ie# 4 Gree!"ie# pro/e$ts I! (stria# pea$e as* there has &ee! !o %a/or stri8e i! #ast ?? ,ear A 2e## "o$(se h(%a! reso(r$es e'e#op%e!t Ser'e %a1i%(% $(sto%er satis"a$tio!-
W4A#'400 Prese!t pro ($tio! $apa$it, is !ot a eL(ate to %eet the risi!. hi.h e%a! Te$h!o#o., is !ot (p.ra e to %ar8 as $o%pare to .#o&a# .ia!ts i! a#(%i!i(% i! (str,-
3,,3&T$'2T8 R 4 ) $o##a&ratatio! 2ith (!i'ersities a! a!other resear$h or.a!iOatio! More e%phasis o! o2!strea% pro ($tio! o" 'a#(e a e pro ($ts Re$,$#i!. sho(# &e a opte as ro(ti!e pro ($tio! Raisi!. %ore "i!a!$e "ro% %ar8eti!. "or %ore a$L(isitio! a! %er.er "or $o!so#i ati!. positio! i! the .#o&a# %ar8et A#(%i!i(%* $o!ti!(o(s to &e stro!. 2ith a .ro2th i! tra!sportatio! se$tor EIK* $o!str($tio!EBK* passe!.er $ar ?BK* t2o 2hee#er se.%e!ts E5K respe$ti'e#, (ri!. FY@J-
T6&4AT0 Stro!. o%esti$ a! .#o&a# $o%petitors* s($h as TATA* POSCO* MITTLE* ESSAR HIN)ALCO IN)USTRIES LT)Pa.e 5
I!!o'ati'e re'o#(tio! i! p#asti$ a! stee# i! (str, Re ($e i! E1i e (t, Fa## i! pri$e o" A#- I! !ei.h&or $o(!tr,-
OPPORTUNITY STRENGTH
)ISTRI0UTIO N CHANNEL
SOLUTION
THREATS WEAKNESS
Pa.e 5
SWOT ANALYSIS OF SUPPLY CHAIN 0T&4'(T6 Pro ($t &ase %ar8eti!. $ha!!e# Stro!. ist- $ha!!e# &ase o! .eo.raphi$a##, 2i e 4 s$attere %ar8et o" I! ia- F#e1i&#e istri&(tio! pro$ess "or $(sto%ers 'ia ire$t sa#es a! i! ire$t sa#es Co%pa!, %a e %ore tha! B@K ire$t sa#es Co!'e!ie!t roa tra!sportatio!-
W4A#'400 Not tappe a## the pote!tia# areas espe$ia##, i! easter! a! so(ther! Oo!e A B@35@K sa#e epe! s o! i! ire$t %ar8eti!. The prese!t istri&(tio! s,ste% is !ot a eL(ate to %eet the e%a! o" a#(%i!i(% i! the $o%i!. ,ears- It is i! this #i.ht* that the prese!t ist- s,ste% !ee s to &e (p ate - Certai! re$o%%e! atio!s* 2ith re.ar to the sa%e ha'e &ee! s(..este ahea -
3,,3&T$'2T8 The e%a! o" the $o%pa!,9s pro ($ts is rapi #, i!$reasi!.- Th(s* there is a !e$essit, to e1pa! the ist!et2or8 to a'ai# the &e!e"its o" the "ast .ro2i!. %ar8et I! ire$t sa#es sho(# &e $o!'erti!. i! ire$t sa#es thro(.h TM sa#es "or$e-
T6&4AT
Pa.e 5
The %a/or threat is "ro% the $o%petitors #i8e 0ALCO* NALCO et$- &e$a(se the $o%pa!, %a, #ose its %ar8et #ea er positio! * i" it oes !ot ta8e ti%e#, steps to %o i", its prese!t istri&(tio! s,ste% i! the 2a8e o" "ast .ro2i!. e%a!
0$((40T23'0=&4+3%%4'5AT23'0=+3'+)$023'0
Certai! re$o%%e! atio!s 2ith re.ar to istri&(tio! $ha!!e# o" HIL are as (! erP ;A< Norther! Oo!e o""ers the %ost #($rati'e sa#es i! #ast "i!a!$ia# ,ear-- I! the #i.ht o" s($h hi.h sa#es ri'e! &, the "a$tors s($h as hea', i!'est%e!ts i! i!"rastr($t(res a! re#ate i! (stries Q %a$hi!er,* tra!sportatio! et$- I! this Oo!e o(r %ore tha! IBK sa#es epe! s o! i! ire$t sa#es- So that o(r "o$(s sho(# $o!'ert i! ire$t sa#es to ire$t sa#es- O(r e""ort sho(# &e here i!$rease the epots i! proportio!ate 2a,* a! a#so %a e appoi!t%e!t TM9s a! RM9s-
;0< So(ther! Oo!e is a#so the "ast .ro2i!. %ar8et "or the $o%pa!,- The Oo!e o""ers &ri.ht prospe$ts to $o%pa!, i! ter%s o" "(t(re e%a! ri'e! &, rapi i! (stria# e1pa!sio!- I! this Oo!e o(r %ore tha! I@K sa#es epe! s o! ire$t sa#es a! a#so 2e "a$e $(tthroat $o%petitio!- I! %ai!tai! the sa#es !ee o" $o!ti!(o(s %ar8et resear$h i! re.ar to istri&(tio! $ha!!e# 4 appoi!t sto$8iest i!stea o" $o!si.!%e!t a.e!ts-
;C< Wester! Oo!e is the 8e, %ar8et o" the $o%pa!,- This Oo!e is the %ost a 'a!$e Oo!e i! i! (stria#iOatio! i! the $o(!tr,- I! this Oo!e o(r IBK;Appro1-< Sa#es are thro(.h ire$t sa#esA!a#,sis o" sa#es ata* prese!t epots* sto$8iest 4 $o!si.!%e!t a.e!ts* CBK o" the sa#es i! this Oo!e is i! ire$t#, epe! i!. (po! $o!si.!%e!t a.e!ts 4 sto$8iest- The e%a! o" this Oo!e is 'er, hi.h- To opti%iOe i! this 8e, Oo!e* the $o%pa!, sho(# esta&#ishe a itio!a# epots i! that areas3 Ah%a a&a 4 Na.p(r "or e!ha!$i!. ire$t sa#es-
;)< I! easter! Oo!e $o%pa!,9s* i! ire$t sa#es is appro1- J@K- S($h a hea', i! ire$t sa#es re"#e$ts that the $o%pa!, is !ot i! ire$t $o!ta$t o" its $(sto%ers a! their 2orries a! "ee &a$8 a! these are %ost esse!tia# "a$tors "or i%pro'i!. #e'e# o" sa#es-
Pa.e 5
I! ire$t sa#es is !ot he#p"(# to $reate* .ro2 4 retai! the $(sto%ers- So %a8i!. the sa#es $(sto%er orie!te a! to i%pro'e the sa#es* the $o%pa!, $a! ta8e the "o##o2i!. i!itiati'es3 Assi.! sa#es represe!tati'es to $o!ta$t a## prospe$ts i! this area )esi.! a sa#e pro%otio! $o%p#ai!s "o$(si!. o! &ra! a2are!ess Appoi!t a re.(#ar sa#es represe!tati'e 2ith ea$h sto$8iest Shi"t to retai# "or%at o" &(si!ess &, o2!i!. a#(%i!i(% .a##eries i! %a##s-
)2%2TAT23'0 31 0T$58
The (ratio! o" pra$ti$a# trai!i!. 2as /(st o" "o(r 2ee8s- It 2as !ot s(""i$ie!t)(e to hea', e!.a.e%e!t o" the top %a!a.e%e!t peop#e a! other perso!!e#* %a!, other i!"or%atio! $o(# !ot &e $o##e$te 2ithi! the #i%ite spa! o" ti%e-
To %ai!tai! se$re$,* the $o%pa!, peop#e o !ot pro'i e 'ario(s t,pes o" i!"or%atio!* s($h as a$t(a# sa#es to 'ario(s $(sto%ers* Oo!e 2ise sa#es* epot set(p $ost* epot ha! #i!. $ost et$ Their re$o%%e! atio!s are the o(t$o%e o" a! a!a#,sis %a e i! i'i (a##,re$o%%e! atio!s a"ter (si!. sa%e ata-
A!other a!a#,sis %a, arri'e at $ertai! other
So* that it is a 'isa&#e "or the $o%pa!, to e1a%i!e the 'ario(s re$o%%e! atio!s* &e"ore .oi!. ahea 2ith a!, o" their i%p#e%e!tatio!s-
Pa.e 5
-2-)23(&A,68 MAGANINESP I%pe1 Ti%es FIEO Ne2s
A#(%i!i(% I!ter!atio!a# To a, A#(%i!i(% Ti%es A#(%i!i(% No2 I!$a#e ? I!$a#e C
A!!(a# report ;@J3@H<* Hi#
I! ($tio! .(i e * ;trai!i!. $e!tre <
Pri!$ip#es o" %ar8eti!.* 8ot#er 4 Ar%stro!.-
INTERNETP
httpPAA222-a#.o%t#-$o%
httpPAA222-.o52or# &(si!ess-$o% httpPAA222-(!O$o-$o%A&asi$.(i e httpPAA ."t$o%-!i$-i! httpPAA222-"ieo-or.
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httpPAA222-i! ia! ata-$o%Atra eRpo#i$,Ae1portRpro$e (res HIN)ALCO IN)USTRIES LT)Pa.e 5
httpPAA222-2i8ipe ia-$o%A#o.isti$s httpPAA222-.oo.#e-$o-i!A
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APPLICATION OF ALUMINIUM IN TRANSPORT SECTOR Co(!tr, E(rope :apa! US Ca!a a A(stra#ia I! ia K o" $o!s(%ptio! ?GK C@K ?HK ?HK ?BK EIK
Global Aluminium Produ !ion Gro"!h #or$ a%! &mln !pa'
Pa.e 5
Year EGHB EGGB ?@@B ?@E@ ?@EB
A$t(a# EB-B EG-J CE-5
Fore$ast
5E-C B@-?
P(I)A(Y ALU)INIU) P(O*UCTION + CONSU)PTION BY )A,O( COUNT(I-S IN .//0
Co(!tr,
Pro ($tio! ;KT<
CONSUMPTION;KT<
Nor2a, 0raOi# A(stra#ia Ca!a a USA R(ssia Chai!
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?5I JBG CH@ H@C IE5C G5I JEEG
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COUNTRY
CONSUMPTION ;8.Aperso!<
:APAN
C?-@ HIN)ALCO IN)USTRIES LT)-
Pa.e 5
USA GERMANY CANA)A ITLY FRANCE AUSTRALIA UK CHAINA 0RANIL IN)IA
CE-G CE-I CE-? ?G-B ?E-5 ?E-? EB-@ I-B 5-E E-E
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Pa.e 5
User Se.%e!t
FY@B
FY@I
Cha!.e K
E#e$tri$a# Tra!sport 0(i#t- 4 Co!stCo!s(%er )(ra&#e ,acking I! (s- Ma$hi!er, Others Tota#
CGH ?C5 ECB 5I 5J CJ CJ GC5
5G@ C@H EIB BC BE 5E 5E EE5G
?C C? ?? EB G EE EE ?C
)a6or Aluminium Produ $r Indu%!ri$% in India7
Co%pa!,
O2!er ship
Lo$atio!
Capa$it,
Hi! a#$o
A0 Gro(p
Re!(8oot A#p(ra% Hira8( 0e#.a(%
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Pa.e 5
Se$t0ALCO MALCO 0terlight Ster#i. ht Kor&a Mett(r CB@*@@@ 5@*@@@
-8T(USIONS CAPACITY9 P(O*UCTION + *-)AN* :;;:1././&)T'
Parti$(#ars Capa$it, Pro ($tio! )o%esti$ )e%a! E1port E1$ess Capa$it,
GE3G? E??@@@ IE@@@ I@@@@
GG3@@ EG@@@@ E@G@@@ E@B@@@
@C3@5 ?@?@@@ EC?@@@ EEJ@@@
?@E@ ?@?@@@ EHH@@@ EII@@@
?@?@ 5@@@@@ CJ@@@@ C?B@@@
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5@@@ HE@@@
EB@@@ J@@@@
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5B@@@ C@@@@
+3'02('%4'T A(4'T0 / 0T3+#240T
NONE
WAREHOUSES
No o" CONSIGNMENT AGENTS
No o" STOCKIEST
EASTERN NORTHERN SOUTHERN
? B C
I 3 E?
H C? ?@
Pa.e 5
WESTERN
?I
?5
,rimary metal customer of 6indalco9: Pri%ar, %eta# $(sto%er are a#2a,s $o%petitor "or Hi! a#$o I! (str, 0e$a(se a"ter p(r$hasi!. o" Pri%ar, %eta# the, %a!("a$t(re Ro##e pro ($t or E1tr(sio! pro ($t- So these $o%pa!, are $o%petitor "or Hi! a#$o i! E1tr(sio! pro ($t a! Ro##e pro ($tWarehouse problems %a>or problem 5ependence on other department Transpotation 0pace
5ependence on other departmentP it is the !at(re o" the 2areho(se epart%e!t a! it $a!!ot o a!, thi!. "or this as a!, e#a, i! re#ate epart%e!t $a! a to pro&#e% i! 2areho(se-
Pa.e 5
Transpotation9 it arises (e to "o##o2i!. "a$tors
0pace constrane9 (e to a&o'e "a$tors spa$e arise as a &i. pro&#e% %inor problem 0lowdown 5efence delay 'atural calamity
WA&463$04 A+T272T40
NO A)MANCE PLANNING
Pa.e 5
After packing feed the product
%arketing dept-
)ISTRI0UTION ACCOR)ING TO OR)ER
(rouping
MAIN PRO0LEMATIC AREA HIRING SLIP
Transportation section
LOA)ING SLIP
)oading at godown
1actory gate pass
,A+#2'(
To contain The product
To protect the product
to preserve the product %A.3& ,&3-)4%09
to present the product
to dispense the product
'3 coordination with the store department. '3 forecasting 0upply chain of hindalco
Pa.e 5
%ines
,roduction 6old %arketing coordination &elease
Warehouse 5ispatch )ogistics (odown
12'52'(0 / &4+3%%4'5AT23'0 1indings E- Hi! a#$o is the #ea i!. e1porter o" A#(%i!(% Se%i3Fi!ishe pro ($ts i! I! ia?- FIEO ;Fe eratio! o" I! ia! E1port Or.a!iOatio!< has a2ar e Hi! a#$o as a Fi'e Star Tra i!. Ho(ses o! their e1port a$hie'e%e!tsC- Hi! a#$o is "o##o2i!. a## the !or%s as per Ce!tra# E1$ise 4 C(sto%s a! other .o'er!%e!t r(#es 4 re.(#atio!s i! the e1port pro$ess5- Hi! a#$o is "o##o2i!. positi'e a! proa$ti'e approa$h to2ar s e1portB- Hi! a#$o is e1porti!. a## o'er the 2or# * "ro% (! er e'e#ope $o(!tries to a 'a!$e $o(!triesI- There are appro1- E@*@@@ e%p#o,ees i! Hi! a#$o "ro% top to &otto% #e'e#* the! a#so $o%pa!,9s %ai! "o$(s is a&o(t sa"et,* se$(rit, a! 'a#(e as 2e## as proper r(#es a! re.(#atio!s J- Ha'i!. h(.e !et2or8HIN)ALCO IN)USTRIES LT)Pa.e 5
H- Eas, a'ai#a&i#it, o" ra2 %ateria#s?. The manufacturing cost is very high because of high utilization of energy. 4nergy !3il, +oal, 4lectricity* used at &enukoot is @AB of total manufacturing cost, while only electricity is used as AA.CAB of total energy consumption. Prese!t istri&(tio! s,ste% a! pro ($tio! $apa$it, is !ot a eL(ate to %eet the prese!t a! e%a! E@- Appro1i%ate#, B@K e%p#o,ees at operatio!a# #e'e# as 2e## as %i #e are !ot satis"ie &, their /o& &(t the, o !ot te## the reaso!DD. 1indings at Warehouse9 Mi!or Pro&#e%s3 Nat(re Ca#a%it, E%p#o,ee9s hea#th pro&#e%s )e"e!se )e#a, ;I!spe$tio!< C(sto%er )e!ie Mo#(%etri$ Pro&#e%s )e#a, Pa$8a.i!. !ear "(t(re
Cha!.es i! Mar8et S$e!ario
)epe! e!$, o! other )epart%e!ts
;Pro ($tio!* Pa$8a.i!.* Tra!sportatio!<
Ma/or Pro&#e%sP E- Spa$e ?- Tra!sportatio!
&ecommendations=0uggestions9 Hi! a#$o is a rep(te A#(%i!(% i! (str, i! the 2or# a! its pro ($ts are 2e## a$$epte i! the %ar8et &(t as 2e 8!o2 that there is a#2a,s a s$ope o" i%pro'e%e!tFo##o2i!. are the re$o%%e! atio!s i! a## areasP So%eti%es or er has &ee! e#a,e (e to re/e$tio! o" partia# L(a!tit, o" the pro ($t (e to L(a#it, pro&#e%s a! %a!("a$t(ri!. e"e$ts- So* it is re$o%%e! e that Hi! a#$o sho(# ha'e to 8eep a 'a!$e sto$8 or &a$8(p pro ($ts i! their 2areho(se to o'er$o%e this pro&#e% a! to e1e$(te the or er o! ti%eHIN)ALCO IN)USTRIES LT)-
Pa.e 5
So%e o" the Caster pro ($t or er is &ei!. e#a,e
(e to #i%ite $apa$it, o" the Caster P#a!t- So* it is
re$o%%e! e that Hi! a#$o sho(# ha'e to i!$rease the $apa$it, o" their Caster P#a!t Hi! a#$o is (si!. Ora$#e 4 IML so"t2are s,ste% "or %a8i!. e1port o$(%e!ts- The 2or8i!. o" this so"t2are is "ro% Or er %a!a.e%e!t to Ship%e!t- This pro$ess is ti%e ta8i!. (e to part#, a optio! o" the so"t2are s,ste%- So* it is re$o%%e! e that this so"t2are sho(# ha'e &ee! start "ro% E!L(ir, %a!a.e%e!t to Ship%e!t- It 2o(# ease i! %a8i!. o$(%e!ts i! "aster 2a, %a!(a# i!terr(ptio! 2i## &e %i!i%iOe So%eti%es there is (!a'ai#a&i#it, o" $o!tai!ers "or a!, parti$(#ar esti!atio! o$$(rs- This pro&#e% ha'e &ee! o'er$o%e &, he# i!. a %eeti!. a! %a8i!. a s($$ess"(# !e.otiatio! pro$ess "ro% the shippi!. #i!e $o%pa!ies "or the arra!.e%e!t o" e%pt, $o!tai!ers )(e to !o a 'a!$e p#a!!i!. there is a #ot o" pro&#e%s i! ea$h epart%e!t* %ai!#, i! 2areho(se- So* it is re$o%%e! e that there sho(# &e a prior p#a!!i!. at the ti%e o" or er &oo8i!. i! &e.i!!i!.-
E0peed of the boss is the speed of the team as well as speed of the organization .
+3'+)$023'9 0(si!ess is (! er.oi!. a strate.i$ tra!s"or%atio! $o%pa!ies reL(ire $#ear 'isio! a! a! att(!e%e!t to &a#a!$e the !ee s(stai!a&#e i! oi!. s(%- It is a poi!ter to the ire$tio! i! 2hi$h $orporate strate.ies 2o(# !ee to $ha!.e i! or er to %a8e or.a!iOatio! "(!$tio! a tr(#, respo!si&#eI! other 2or s "(t(re &e#o!.s to o!#, those or.a!iOatio!s that (! erta8e a! i%&i&e 2e## e"i!e SCM- The .#o&a#iOatio! o" SCM 2ith .oa# o" i!$reasi!. $o%petiti'e a 'a!ta.e* $reati!. %ore 'a#(e3a e a! re ($i!. $osts thro(.h .#o&a# so(r$i!.- I! a hi.h#, $o%petiti'e &(si!ess e!'iro!%e!t a 2e## esta&#ishe s(pp#, $hai! strate., a&so#(te#, esse!tia# "or e!s(ri!. $o%petiti'e e .e i! the %ar8et p#a$e- SCM is the %ost po2er"(# too# "or &ri!.i!. i!!o'atio!s a! %ai!tai!i!. pri$e $o%petitio!s 2hi$h is a oor step "or tra!s"erri!. $o%pa!ies i!to a po2er ho(seHIN)ALCO IN)USTRIES LT)Pa.e 5
Pa.e 5
Pa.e 5

Final Summer Training Report On Supply Chain Mangement

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Final Summer Training Report On Supply Chain Mangement

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RAJIV ACADEMY FOR TECHNOLOGY & MANAGEMENT

SUMMER TRANING PROJECT REPORT On A FRAMEWORK OF SUPPLY CHAIN MANAGEMENT

Of U P Technical University, Lucknow

Under the Guidan e of

HIN)ALCO IN)USTRIES LT)-

oll No" #$%&'&###(

HIN)ALCO IN)USTRIES LT)-

AKANK SHA TRIPATHI

oll No" #$%&'&###(

HIN)ALCO IN)USTRIES LT)-

TO &HOMSOEVER IT MAY CONCERN

HIN)ALCO IN)USTRIES LT)-

%3# Intr0($5ti0n t0 th! T0pi53@@@@@@@@@@@@@@@@@@@33 (3# Intr0($5ti0n t0 th! Or6ani=ati0n>In($str4 @@@@@@@@@@@@@ ))

HIN)ALCO IN)USTRIES LT)-

+) + ;imitation+ of the Study''''''''''''''''' '' +) . S o*e for further re+ear h''''''''''''''''''

HIN)ALCO IN)USTRIES LT)-

ABOUT ADITYA BIRLA GROU"

::Integrity ::S*eed ::Seam!e++ne++ ::Pa++ion

I + ADITYA BIRLA GROU"

HIN)ALCO IN)USTRIES LT)-

HIN)ALCO IN)USTRIES LT)-

e++ doe+ not ome in

the 1ay of the need to 0ee* !earning afre+h4 to 0ee* e7*erimenting3

HIN)ALCO IN)USTRIES LT)-

ADITYA BIRLA GROU"

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A!umina Chemi a!+

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