COMMUNICATION

PROF MANOJ MISHRA, CNLU

NATURE

VITAL LINK MODIFY BEHAVIOUR EFFECT CHANGE LEADS TO

PRODUCTIVITY GOALS ACHIEVED

MEANS BY WHICH PEOPLE ARE LINKED TOGETHER IN AN ORGANIZATION TO ACHIEVE A COMMON PURPOSE Chester I Bernard

IMPORTANCE

FUNDAMENTAL FUNCTION INITIATING TRANSMITTING AND RECEIVING INFORMATION PROBLEMS ASSOCIATED WITH COMMUNICATION ALSO STUDIED BY PSYCHOLOGISTS IDENTIFICATION OF BARRIERS NETWORK OF COMMUNICATION

IMPORTANCE AND ITS TYPES

Helps the organization to stay in touch with internal and external entities. An organizations success depends on communicating effectively with its external and internal entities Internal Communication External Communication
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TYPES OF COMMUNICATIONS
Types of communication Internal communication External communication

Oral Written

Intercom (internal Telephone, customer call centers telephone lines) Newsletters, internal Company memos, notice boards statements, magazines Meeting, presentations seminars newsletters, business

Face to face

Seminars, meetings, presentations at the client premises

Online
Media

e-mails, internet, Internet, official websites intranet, websites

Advertising through print, radio, television
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COMMUNICATION TOOLS
Facsimile machines Written communication

Laptops

Some Communication Tools

Internet

Personal Digital Assistance

Telephones & Mobile Phones

PURPOSE IN AN ENTERPRISE -EFFECT CHANGE INFLUENCE ACTION TOWARDS WELFARE OF THE ORGANZIATION Required to
Establish and disseminate goals Develop plans to achieve them Organize human and other resources Select develop and appraise members Lead direct and motivate members

PURPOSE
PLANNING ORGANIZING STAFFING LEADING CONTROLLING

COMMUNICATION

EXTERNAL ENVIRONMENT CUSTOMERS SUPPLIERS

STOCK HOLERS GOVERNMENT COMMUNITY OTHERS

PRINCIPLES

INTERPERSONAL SKILLS FEEDBACK SKILLS LISTENING SKILLS WRITING SKILLS NEGOTIATING SKILLS SOFT SKILLS HARD SKILLS

THE FLOW
Channel Formulating Delivery NOISE Message

Sender
Response

Encoding Feedback

Decoding

Receiver
Perception

NOISE
Understanding

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PROCESS OF COMMUNICATION
SENDER
THOUGHT / IDEA ENCODING

MEDIA
CHANNEL FOR LINKING SENDER TO RECEIVER

RECEIVER
READY DECODE TO CONVERT TO THOUGHT UNDERSTANDING IS IN THE MINDS OF BOTH SENDER AND RECEIVER

PROCESS OF COMMUNICATION

NOISE
HINDER CLEAR THOUGHT AMBIGUOUS SYMBOLS FAULTY DECODING MEDIUM FAULTY (TELEPHONE LINE) INATTENTION POOR RECEPTION WRONG MEANING PREJUDICES FEAR OF POSSIBLE CHANGE

FEEDBACK TO CHECK & OVERCOME

THANK YOU

I HEAR, I forget I SEE, I remember I DO, I understand

Aksh Optifibre Limited

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