Entrepreneurship Promotion Project Entrepreneurial Islands

555 East Lake Ave. Bellefontaine, Ohio, 43311 Kody Conner, Breanne Douce, Steven Norris March 17, 2014.

I.

EXECUTIVE SUMMARY

Description of the local DECA chapter We are the Bellefontaine High School (BHS) DECA Chapter. We are emerging leaders and Entrepreneurs working hard to Make It Count in 2014. Prepare yourself as you are about to embark upon a great voyage to the Entrepreneurial Islands! The Bellefontaine High School DECA chapter is currently made up of 56 members for the 2013-2014 school year. We strive to represent our school proudly and professionally every day. Description of the school and community We are the Mighty Chiefs! The Bellefontaine City School District believes and enforces our motto of: Equal Access to a Quality Education. Logan County has a total population of 45,858 people. Management of Activities Targeted At Outside Audience The purpose of our Entrepreneurship Promotion Project, Entrepreneurial Islands and More A World of Opportunities was to educate our school and community to better understand the qualities of becoming an entrepreneur, while at the same time, trying to incorporate the free enterprise spirit. The following are a list of the activities we utilized in Bellefontaine High School DECAs Entrepreneurship Promotion Project for the 2013-2014 school year:
The Entrepreneurial Islands We came up with the island theme for a luncheon. Students moved from table to table in a speed dating set up. DECA and FCCLA, a Beautiful Partnership. While we were teaching the Marketing 1 and 2 students about entrepreneurship, we were educating the Career Technical Student Organization FCCLA on entrepreneurship. National Entrepreneurship Week We knew we wanted to educate a broader spectrum of people for National Entrepreneurship Week. We knew using social media would get the job done. BHS DECA did a whole week promoting famous entrepreneurs by posting pictures on our facebook page with a new entrepreneur each day. The Wonderful World of Entrepreneurship The Wonderful World of Entrepreneurship to educate a younger population. We set up a PowerPoint presentation along with a video to present to the 7th graders on Entrepreneurs. They then paired into groups and came up with their own product or business that they wanted to see in the marketplace.

Media Coverage for Our Events The Chamber of Commerce, along with Connect to Home, The Bellefontaine Examiner and WPKO provided coverage on our project throughout the month of January.
2

II. INTRODUCTION Twenty years from now you will be more disappointed by the things that you didnt do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover. ~Mark Twain A. Description of the local DECA chapter Hi! We are the Bellefontaine High School (BHS) DECA Chapter, an association of students preparing for careers in Marketing, Finance and Hospitality & Management. We are emerging leaders and Entrepreneurs working hard to Make It Count. Prepare yourself as you are about to embark upon a great voyage to the Entrepreneurial Islands! Our Chapter. The Bellefontaine High School DECA chapter is currently made up of forty-seven students with 6 professional members and 3 alumni as of the 2013-2014 school year. We advertise our colors, blue and white very, well with every event that we do. We have lived and breathed the Make it Count! motto this year in all chapter activities. Twelve of the 47 students are enrolled in Marketing 2 and Cooperative Education, where we all work 450 hours during the year to gain our Co-op credits. Our places of employment include: Arbys, Fazolis, KFC, McDonalds, Rue 21, The Town Trolley, Tumbleweed, The Duff Quarry, Ohio Hi

Point Home Health, Lowes and The YMCA. In the Marketing 1 class, the thirty-five remaining students began the year with learning what Marketing and DECA is all about. They are now active in all of our activities, as well as their own. Students in the Marketing 1 and Marketing 2 classes are also very active in sports at Bellefontaine High School. These sports include football, soccer, swimming, track, and wrestling. Our students strive to excel not only in the classroom, but also in our extra-curricular activities. We strive to represent our school proudly and professionally every day. We are the Mighty Chieftains, and we show our Chieftain Pride! Every year we have a great number of students that compete at the State level, where some continue on to the National level for DECA. These achievements show the great intelligence and poise that our marketing students have to offer, here at BHS. As a Marketing class we have a strong connection with the Logan County Area Chamber of Commerce (LCCC) and Convention and Tourism Bureau. This benefits us in many ways. Of our partnership we are able get out in the community doing numerous activities, raising awareness about BHS DECA along the way. For example, we are very active in helping entrepreneurs and local business owners get their names out there and gain future business through our Buy Local Logan County Campaign. The Buy Local Logan County Campaign raises awareness in our area about the benefits associated to shopping locally.

These benefits include: Creating local jobs Investing in our community Supporting our neighbors & 1.5% of sales tax generated through local commerce goes to local government

Our Chamber of Commerce and the areas entrepreneurs work to support us in anyway feasible, so we are sure to do the same for them. B. Description of the school and community Our School. We are the Mighty Chiefs! In Bellefontaine City Schools (BCS) there are a total of 324 staff members. Although, only 176 of these staff members are teachers. Every single one of the adults: aids cooks, custodial staff, guidance counselors, bus drivers, nurses, and administrators who are employed in the Bellefontaine City School District (BCSD) believes and enforces our motto of: Equal Access to a Quality Education.

In the 2013-2014 school year, we have built two new schools, bringing everyone closer together, in a campus style set up. In the K-2 grades there are 630 students in BCS, in 3-5 there are 607 students, in 6-8 there are 614 students, and finally in the high school there are a grand total of 783 students. The attendance rate of all these students combine is, 95.3%. In all of BCS, there is little
5 Bellefontaine Middle School

diversity in ethnicity and almost an even distribution in gender. The males occupy a greater majority over the females, coming to a total of 53%, while the females total out to 47%. The ethnic breakdown includes Caucasian, multi-racial, African-Americans, non-Hispanic, Asians, Hispanics, American Indians and Hawaiians. The great amount of Asians, Hispanics, and Hawaiians is due to the Honda plant being located fifteen minutes away, halfway between Bellefontaine and Marysville. Our Community. Welcome to Logan County where the total population is 45,858 people. We are at the highest peak of Ohio, with Columbus approximately sixty minutes away and Lima being approximately 45 minutes away. The average age of residents residing here is 39 years old. Land masses include: 3.51% of urban land, 52.81% that is cropland, 31.01% of it is forests, and 8.70% make up the pastures. Logan Countys diversity is as follows: White/Caucasians make up 95.30% of the population while African Americans make up 1.30%. This brings the total minority to 5.20%. Logan County is home to many tourist attractions. These attractions including: The Ohio Caverns, Mad River Mountain Ski Resort, The Piatt Castles, Indian Lake and its beaches, The Orr Mansion, The Eagles Campground, along with plenty other campgrounds. With these tourist

attractions work to our benefit as consumers bring in significant revenues to our community each year. Our History. The borders of Logan County were officially named in 1817, named after Benjamin Logan. Numerous towns were founded by Indian tribes due to the great farmlands and convenient location to water. Some of these included our own town, Bellefontaine, which was site of Blue Jackets Town. Very few Americans moved after the Indians left because of the lack of rich soil. At first there was little settlement due to the swamp lands then the reservoir was built and settlement on the land began to boom. It first started with Indian Lake State Park in 1898. This then created better infrastructure with including transportation with roads and railroads. A Rich History of Entrepreneurs. Logan County has a rich history of Entrepreneurs. One was Dr. Earl S. Sloan. Dr. Sloan was from Zanesfield, Ohio. He created his own liniment which killed a spavin, curb or splint, reduce wind puffs and swollen joints, and was a speedy remedy for fistula. Due to Dr. Sloans success in the early 1900s a foundation has been established in his memory and name which provides significant funding to Career and Technical Education Programs in the county. This is what has given us the great opportunity to offer a Marketing Class at Bellefontaine High School.

Edward D. Jones Sr. the investment banker was also a graduate of Bellefontaine City Schools and a famous entrepreneur from Logan County. He served in World War 1, then post war he returned to the Midwest to open his own business. The first Edward D. Jones opened in 1922 with the motto: The salesman always comes first. Edward Jones is now a unique investment firm whose goal is to help others reach their long-term financial goals. They have more than 11,000 advisors and 10,000 offices located around the country. As we know, not all great entrepreneurs are famous. Let us introduce you to our own DECA Chapters young entrepreneur. BHS DECAs Own & Up and coming Entrepreneur. This is Dean Smith, Bellefontaine DECAs own entrepreneur. The following is a transcript of an interview we conducted with him to determine what has driven his entrepreneurial endeavors. We believe it is important to support Dean as he experiences developing a business first hand. Q: How old were you when you started your Businesses? A: I was 8 year old when I started my vending businesses. I also started investing in the precious metals industry when I was 7 9 years old.

Q: What inspired you to start your own business? A: I wanted to start a business since I was 3 years old and all I would talk about is business when I was younger. What really gave me inspiration was when my parents started their own eBay business out of their living room. Q: Describe what your business is. A: I am Vending by Dean which is a candy vending machine route. It started out when I got a $300 loan from my parents to put a machine in a certain location. After I worked a whole summer to pay it off, my business soon grew to six locations. After making thousands of dollars I bought out another route in the Xenia, OH area. In 7th grade my business had already grown to 25 locations. Q: Who has helped you, be where you are, with your business? A: My parents helped me the most because of all the advice, inspiration, and loans they have given me. Q: How do you run your business? A: I put candy vending machines in a business for a small commission; I actually refilled and maintained these machines, with the revenue I invest in gold, silver or other metals, if the metal industry is bad I put the funds into a savings account. Q: What have you faced with your business that caused you to struggle? What has made your business stronger? A: When I had bought the vending route in Xenia I knew I would go into debt, but it was a risk I was willing to take. I had to take a few loans to keep my business afloat. Soon after months of hard work I was able to pay off the loans, and I increased profits significantly. Q: Weve heard that you changed businesses, describe what your business is now and why have you changed your business? A: I am now experimenting with the social media marketing industry. I own Pro Marketing Studio which is a Social Media Maintenance Service and I sell social media services. The reason I changed businesses is because I wanted to learn about another industry. I dont have enough time for vending, and I saw it as a new opportunity.

As you can see Dean is the epitome of young entrepreneurial ambition. Young people like him have potential that they have no idea about and that was why we wanted to educate our peers (ages 15-19) about the world of entrepreneurship and try to tap into their hidden interests. III. MANAGEMENT OF ACTIVITY(IES) TARGETED AT OUTSIDE AUDIENCE A. Purpose of the activity(ies) The purpose of our Entrepreneurship Promotion Project, Entrepreneurial Islands and More A World of Opportunities was to educate our school and community to better understand the qualities necessary to become an entrepreneur, while at the same time, trying to incorporate the free enterprise spirit and provide positive examples of area entrepreneurs. Prior to designing our activities and refining our mission we deemed it was necessary to conduct a SWOT analysis of our area to identify our strengths, weaknesses, opportunities, and threats as they relate to our marketplace. Another reason we held we held the Entrepreneurship

10

Luncheon is due to the fact that our Logan County Entrepreneurship Center was shut down in the fall of 2013. This will give upcoming adults that thrive and drive to keep going and gives them the motivation and information to jump start their future career for themselves. Our Mission. When we established our project we determined three initial missions or goals that we hoped to achieve, they are as follows: Mission 1: As a chapter for the 2013-2014 school year we wanted to bring awareness about entrepreneurship to our peers at the high school by working closely with local entrepreneurs. Mission 2: To educate the youth at the middle school about the benefits of entrepreneurship by providing them with activities and mentorship. Mission 3: To celebrate National Entrepreneurship Week with schools around the nation. Any time one develops a mission for a project you must create a sense of buy-in for your target market. Our target markets per event are outlined below.

Once we established our markets we felt it appropriate to start by identifying the benefits associated to entrepreneurship so we could develop a really solid plan. Benefits of Entrepreneurship. According to South University, there are a great number of benefits to being an entrepreneur. These many benefits include:

11

Control: by making the most out of your opportunities with the skills you have.

Excitement: having new day to day challenges and goals. Freedom: to make your own hours and having your own money going straight to you.

Doing what it is you love.

These benefits were kept in mind when we started planning and organizing our activities for our project. B. Planning and organization of activity(ies) The Plan. This year we wanted to put a different twist on our entrepreneurship promotion project and the 3rd Annual Bellefontaine High School DECA Entrepreneurship Luncheon and entrepreneurial activities. Our intent was that students would stay more engaged with what we had planned, and to more effectively learn the basics of entrepreneurship. To do so we knew that a solid managerial structure was needed before we began the project. The following is a chart of the jobs we distributed throughout the Marketing 1 and Marketing 2 students:

12

Project Management Team

Breanne Douce- Coordinator & host, set up/organized the DLC and oversaw all speakers. Coordinated the food with Mrs. Motasem and the Foods 2 students. Steven Norris- Coordinator & host, organized the atrium. Kody Conner- Coordinator & Host, organized the Auxiliary Gym and over saw all speakers. *We all contributed to organizing the handouts and set up decor.

Marketing 2- Directed the students to designated areas and over saw all presentations. Mrs. Motasem and FCCLAcoordinated all food for the event.

Marketing 1- Went from station to station listening to every speaker and gave us feed-back on our event.

The Emotions. The emotions that we wanted the students to get out of the luncheon were that element of immediacy, that they can apply this right now. Another would be that self-satisfaction of being successful and doing something for themselves and not having anybody help them get there. Other emotions are having that opportunity to have that meaningful work, because its something that is self-fulfilling, and having the idea that when they grow up they can be what they want to be. Also, believing they are a risk taker due to the fact that they have that feeling in their gut that their business could potentially fail, but in their heart they truly want their business to succeed and have high hopes for it all. The Learning Outcomes. The learning outcomes we wished the students to get out of the Luncheon were to have that mental foundation on how to start and run their own
13

business productively, having the opportunity to be given motivators like what the life of a successful entrepreneur is, letting the kids know they dont always have to work under someone, and understanding how to operate your own business in a collective manner. We need to teach students that they need not to be shy, nervous, or even scared of becoming an entrepreneur. They need to be shown that if they have a skill set and the mentality, there is nothing to be afraid of. You must be confident in what you do and have the confidence to go through with it. You need to be able to go out and get the ball rolling on your own accord. The following are a list of the activities we have utilized in Bellefontaine High School DECAs Entrepreneurship Promotion Project for the 2013-2014 school year: Activity #1 - The Entrepreneurial Islands. This year we brainstormed ideas and knew we wanted to do something unique and fun for the students, so we came up with the island theme for a luncheon. Students moved from table to table in a speed dating set up. Activity #1a - DECA and FCCLA, a Beautiful Partnership. While we were teaching the Marketing 1 and 2 students about entrepreneurship, we were also educating the Career Technical Student Organization FCCLA on entrepreneurship as well. During the food preparation they did over a weeks time span leading up to the event, they became familiarized with entrepreneurial elements in culinary careers.

14

Activity #2 - National Entrepreneurship Week. Next, we knew we wanted to educate a broader spectrum of people for National Entrepreneurship Week. We knew using social media would get the job done. BHS DECA did a whole week of promoting famous entrepreneurs by posting their pictures on our facebook page with a new entrepreneur each day including facts about them. Activity #3 - The Wonderful World of Entrepreneurship. Finally, we decided to do The Wonderful World of Entrepreneurship because we wanted to educate a younger population. We set up a PowerPoint presentation along with a video to present to the 7th graders on Entrepreneurs and the basics of Entrepreneurship. They then had to pair into groups of two and come up with their own product or business that they wanted to see in the marketplace. B. Implementation of activity(ies) Our project came together wonderfully. When we wrote it all out, it seemed to be a great deal of activities. But in reality it all worked seamlessly and it had a great impact on all of our target audiences. Entrepreneurial Islands. Our first task was to determine how we wanted to brand our project. We chose to create an atmosphere of relaxation and engagement. To do so we decided it would be exciting to visit the islands.
15

Therefore, we established an island theme with the concept that our students would travel from island to island in a speed dating set-up to meet with five different entrepreneurs for ten minutes each. We had to develop our list of local entrepreneurs that we wanted to have come in to meet with our student. We then worked to confirm our speakers. Our final guest speaker list included: Jessie Behnke- Raindrop Advertising Rachel Brumbaugh- Bellefontaine Magazine Ami Harshfield- High Point Home Health Carrie Reynolds- Alan Galvez Insurance Michael Shepherd- 600 Downtown
The image shown was our agenda for the event.

Promotion. Secondly we needed to promote the event. We made flyers, posters and other advertising strategies. Also, we incorporated a signup sheet for the luncheon so we could have an estimated number of people attending. We needed to raise awareness about our event to everyone to let those interested sign up for the luncheon. We

See Appendix 1

want to be semi-subtle, but at the same time make sure our voice is heard, and heard by the right people. Since a lot of high school students fall into the pool of people who dont know what they want to do when they graduate there was no specific target audience, we felt like the luncheon could benefit all students grades 9-12.

16

Responsibilities. During this project both classes, Marketing 1 and Marketing 2, had different responsibilities leading up to the luncheon. Starting with Marketing 1, they were responsible for recruiting attendees for the luncheon and to dress professional the day of so we all looked like a team. As for the Marketing 2 class, we asked them to not only bring in attendees for the luncheon and dress professional, we also asked for their help in bringing in entrepreneurs to speak at the luncheon and help with choosing the best foods and ideas of activities for attendees to participate in while attending. We wanted them to feel like they could be a part of something that can potentially make a big impact on our school in hopes of bettering our already great community. Visiting the Islands, the 3rd Annual BHS DECA Entrepreneurship Luncheon. For production of the luncheon, we decided to separate the event into two different locations: the atrium and the auxiliary gym. The picture shown to the right is the layout of the two areas.
Our islands

17

The timeline of events for the Entrepreneurial Islands Luncheon was as follows: 8:00 11:00 a.m. Setup. During this time Marketing 1 and Marketing 2 students set up all things necessary for the event. This included tables, chairs, and all decorations. 11:00-11:15 a.m. Open Ceremony with Entrepreneurship Video. We welcomed all attendees to the event then presented them with a video to get their brains rolling for the islands. We also passed out their packets of information for documenting the important details of the day.

11:20-11:55 a.m. Hawaiian Style Lunch. Before we took off to the islands we all sat down and ate our lunch. To reinforce the concept of traveling to the islands we served a variety of Hawaiian style foods. 12:00 1:15 p.m. Entrepreneurial Islands. We divided into five groups with twelve to fifteen students each. The entrepreneurs made 10-12 minutes presentations and offered handouts based upon their businesses.

18

1:15 to 1:30 p.m. Closing Ceremony and Surveys. After concluding all presentations we collectively gathered as a group and presented all attendees with a survey over the event. After collecting them, we thanked everyone for attending and dismissed all students. The Final Stats. The pearls of wisdom that our students took away from the event were expressed in the surveys, the information they shared included. Quantitative Information: We had 50 students and 5 entrepreneurs attend the Luncheon. 19 females & 28 males 5 sophomores, 25 juniors, 22 seniors

Qualitative Information: Some of the main things that people took away from the Islands are things like there are a lot of benefits to being an entrepreneur. Students seemed to find one particular piece of information valuable over the rest, That is that when you own a business you want to be a leader & not a boss. Be a motivator and a helper not just a boss that gives orders. A good majority of the students favored Michael Shepherd from The 600 Downtown. He seemed to have a wider variety of information than the rest of the speakers, and more unique perspective as well.
Michael Shepherd

19

The students along with ourselves believed we had a great diversity of professions. Between the entrepreneurs, we had someone from restaurant services, medical care, a magazine, and an advertising company.

We asked students to rate the Luncheon on a scale of 1 to 10. The average of all the ratings was an 8.75 with a lot of the reasoning being the level of interest in the information given by our guest speakers. National Entrepreneurship Week(NEW). For National Entrepreneurship Week

we made facebook posts with pictures of entrepreneurs with information on the given entrepreneur. We hope that the information we shared is of value to someone in the wide world of facebook.

20

The Wonderful World of Entrepreneurship. We took the Marketing 2 class to the Middle School to educate the youth on what entrepreneurship is. Our visit to the middle school happened to fall on the Thursday of NEW with the date being February 20th, 2014. During our visit, we divided ourselves into six groups and gave each class a five page presentation with a video attached on Entrepreneurship. We then had the students divide into pairs of two for a competitive event to create their own product they would like to see out in the market place. After handing out all supplies needed we gave them approximately ten minutes to discuss and create with their partners a poster on their product to present to the class. After we called time, we then had each group present to the class and we then collected all the papers to choose which groups poster we thought truly understood the idea of Entrepreneurship. The Winners. The winning team came up with idea of a Venda Couch. Their thought behind their idea was that if youre sitting on the couch watching a movie and dont want to get up and go to the kitchen for a snack, they could just reach down in the couch, and grab a snack. They were then rewarded with a small treat for being the winning group. With our visit to Bellefontaine Middle School we really wanted the students to truly grasp the real feel of Entrepreneurship and what its all about. We

21

went into this piece of the project knowing we had to come up with a fun and creative way to keep the students engaged long enough to truly grasp the ideas we were throwing their way. Another reason behind our visit to the middle school is because at the ages of 12-14 youre truly finding yourself and figuring out what you want to be when you grow up. With this presentation it shows that they dont have to limit themselves to what they do when they grow up. They can go out and do what they love and/or what they are good at and earn a living. Opposed to going out and working a basic 9-5 job where they arent happy in their environment and are there just for the paycheck. With this aspect of things, they can go to work every day knowing they love what they do. Bellefontaine Media Mixture. The Chamber of Commerce, along with Connect to Home, The Bellefontaine Examiner and WPKO did cover pieces on our Entrepreneurship Luncheon. See Appendix for official pieces. The following is a profile of these media outlets.

Newspaper Bellefontaine Examiner

Radio WPKO/WBLL

Internet Connect To Home/Chamber Chat

22

Bellefontaine Examiner. The Bellefontaine Examiner is a local newspaper that has been printing local news for the community since 1891. They are a fifth generation owned newspaper that reaches more than 23,000 readers daily. They print everything from sports, entertainment & information, to things going on inside the schools of Logan County. For instance, with Bellefontaine High School (BHS) they have played a significant role in our DECA program and helping us get our name out there. Theyve helped with our Shred It event at RTC to our Financial Seminar at BHS. This included The Buy Local Parade and Entrepreneurship Luncheon in-between each event. They use the most effective ways to promote local business and help bring them revenue. WPKO. WPKO is a local radio station that broadcasts different songs and opportunities to save money at local stores and restaurants in Bellefontaine. They broadcast everything from football and basketball games to local speeches or interviews. They help get local media out to local listeners like for our Entrepreneur Luncheon and other classmates projects like Shred Day at RTC Industries, Free Financial Seminar at Bellefontaine High School, the Bridal Show at Bellefontaine High School, and Buy Local Logan County. They tell the listeners when they are and where they are at. For the month of January, they got about 2,078,906 page visits, 928,046 actual visits, and 11,654,281 hits.

23

They are a really great radio station and we are very pleased to have such a nice radio station in our community. The picture shown is the signal of how for out the radio station reaches. Connect to Home. Connect to Home is an online newspaper for Logan County residents to be informed what is going around the community. They reach a total of 1,000 residents in the Logan County Area. They also reach approximately 100 people via Facebook. Although the newspaper is put on hold, they are still reaching their audience via "The Logan County Free Press." Over the duration of Bellefontaine High School DECAs Entrepreneurship Luncheon, they did a few stories to inform the community of what we were doing as a whole to stay engaged in the community. The multiple activities we set up around the school and for the community has helped people better understand the life as an entrepreneur and the advantages it can have on your day to day life. Then, with the luncheon, it gave students an opportunity to grow their understanding through hands on conversations with entrepreneurs and obtaining multiple facts and business cards from all the entrepreneurs.

24

IV.) EVALUATION AND RECOMMENDATIONS A. Evaluation of campaign The 3rd Annual BHS DECA Entrepreneurship Luncheon. We had a really great turnout. It wasnt a huge amount of people but in the end the people we did have were willing to learn and take away information which is always a good thing. From the results of the survey it was consistent that one of the speakers was the most effective. He did not provide the same old thing. You can be whatever you want talk that our parents have always told us. A few other speakers got some great feedback, such as, Carrie Reynolds and Jessie Behnke for being funny, realistic, and down to earth and giving good long-term life advice that didnt only necessarily pertain to entrepreneurship. Yet, the information was relevant and valuable and it was a great opportunity for these young businessmen and women to be able to seek counsel from businessmen and women who have already paved the way for themselves and want to help build the foundation for future businesses and such. The Wonderful World of Entrepreneurship. With the visit to Bellefontaine Middle School we had an amazing effect on the students. We believe that the reasoning behind this is because they were all very interested and very engaged in the activity we had prepared for them. We, as a group feel very accomplished in the aspect that we believe the students over at the middle school now have a true understanding of an Entrepreneur and the basics of their living. This will be helpful to them in their growing

25

up because when youre around the ages of 12-14 youre trying to find yourself and figure out what you want to do when you grow up. With our presentation we feel we broadened their aspect of what they can grow up to do and be great at it as well as love it at the same time. Evaluation of Publicity Received for the Event. Coverage was received by 4 media outlets. We are thrilled to gain this much exposure for DECA as well as provide good will for our participating entrepreneurs. Connect to Home. Connect to Home helped us tremendously regarding to publicity pertaining to the luncheon. They wrote a piece about us on their website about our luncheon and what it was about. They talked about whom the local entrepreneurs were and what their topics were. They then talked about what they liked about the luncheon and what some students thoughts were pertaining to the event. WPKO. WPKO helped us get the word out for the luncheon and when it was. They then talked about whom the local entrepreneurs were that attended and what their topics were. We also received coverage on peakofohio.com The Bellefontaine Examiner. The Bellefontaine

See Appendix 2

Examiner informed residents of the area events that are happening. They put a piece in
26

the paper about our luncheon and what it was about. They talked about our theme of the luncheon and the types of food served. They then talked about whom the local entrepreneurs were that attended and what their topics that they presented to the students. The Logan County Chamber of Commerce & Chamber Chat. The Logan County Chamber of Commerce sends out an email blast at the beginning of every month, the recipient list is 1,435 people long. The Chamber Chat is an online paper that highlights things like upcoming events in Logan County, news about local businesses, entrepreneur of the month etc. During February The Chat featured BHS DECAs Entrepreneurial Islands.

See Appendix 3
B. Recommendations for additional new activity(ies) for future campaigns. For future campaigns we would have to recommend inviting the following speakers, Michael Shepherd, the students seemed to think he was an excellent speaker with equally valuable information. Carrie Reynolds and Jessie Behnke should be invited to come back as well. The students really seemed able to relate with the things Jessie was telling them. She didnt speak like an adult talking down to inferior kids, she spoke like a young adult giving relevant business advice to students that werent too much younger than herself .
27

Improvements. The first improvement that we found to be beneficial for the future are that we better distribute groups; this is to help the students really obtain the information being thrown at them rather than them being with friends and not paying full attention. Improvement two for future years would be to have diversity between speakers. This is because with every station that was visited, the speakers mainly covered the same topic just in their own words. This didnt keep the students attention as much as they could. The third improvement is to have a diversity of activities. So, have two speakers with an activity in between with two more speakers following. This will keep this kids engaged due to the improve in flow. The fourth improvement we feel will truly benefit the future entrepreneurship activities would be to invite true entrepreneurs who started their business. This year we found out that inviting people who obtained their business through family or started an already existing business wasnt as beneficial as inviting true entrepreneurs. IV.BIBLIOGRAPHY Logan County Area: Chamber Of Commerce. 2013-2014 Membership directory and business resource guide. BCS School Calendar 2013-2014. 2013-2014 Annual Report. https://www.edwardjones.com/en_US/media/press_kit/bios_photos/firm_photos/i ndex.html http://www.logancountymuseum.org/ https://www.edwardjones.com/en_US/different/difference/video.html http://www.forbes.com/sites/tanyaprive/2013/05/02/top-32-quotes-everyentrepreneur-should-live-by/

28

V.APPENDIX Appendix 1

29

Appendix 2

30

Appendix 3

31