Man Look Hair Gel TVC

In this presentation we will cover the following:

ManLook Hair Gel Initial concept Creative Rationale New Execution for the concept (Storyboard & Art Direction) References (Concept,wardrobe, Location)

Creative Rationale

 In this ad we will focus on the launching of the new man look hair gel and making it the talk of
the town.

We created a huge scale city

with a community of young men (target client) that take gelling their hair seriously,that it almost turned to a daily sacred ritual. with facilities especially built for this purpose,dedicated professionals and weird futuristic tools and machinery just to serve the purpose of men having a shiny strong hold hair,as a conclusion to all this their hair turned to plastic.

After Building all this hype man look enters with a BIG BANG!
People start going crazy all over the ad because of the arrival of the new man look to town comparing it to the product that people are used to using.

We show the difference between man look and the other products,showing how man look
gives a shiny strong hold while keeping the hair at a natural state without having the plastic look,with also highlighting the 3 styles that man look provides

MAN LOOK New Execution (Storyboard & Art Direction)

Storyboard
With Script

Styling & Wardrobe

Male Models & Outts

Female Models & Outts

Ad Heroes & Outts

Thank you