Professional Documents
Culture Documents
Ashwini N K
Gulzar Banu
Himaja Lakshman
Praveen Pujar
Supriya S
Definition
• Corporate social responsibility is a concept
whereby organizations consider the interests of
society by taking responsibility for the impact
of their activities on customers, suppliers,
employees, shareholders, communities and
other stakeholders, as well as the environment.
• The term CSR came in to common use in the
early 1970s
Contd...
• CSR agenda of a corporation is reflective of its social conscience and
commitments to the community and society at large within which it
operates.
• It is no more viewed as a liability on corporate resources.
• More and more Companies have increasingly realized that it is an
investment with multiple benefits for the corporate sector.
• Various empirical research findings clearly pointing to a strong
positive correlation between CSR and corporate profitability have
further provided the impetus.
CSR In India
• Corporate Institutions in India remain
constrained in terms of their reach;
both geographically and
demographically.
• Their efforts appear insignificant in
light of the size of our country and
diverse, multiple problems therein.
Importance of CSR
• CSR is an important business strategy.
• Crucial to maintain success in business
“The 21st century will be the century of the social
sector organization. The more economy, money, and
information become global, the more community will
matter.”
Peter F. Drucker14
Founder of the Drucker Foundation
Arguments For
Corporate Social Responsibility
• Recognition of
inter-dependence
• Create Shareholder
Value
• Increases Revenue Base
• Strategic Branding
• Human & Intellectual
Capital
• Risk Management
Arguments Against
Corporate Social Responsibility