A

PROJECT REPORT
ON
COMAPRISION BETWEEN NOKIA MOBILES & SAMSUNG MOBILES
For the Degree of
MASTER OF BUSINESS ADMINISTRATION
(In the faculty of management)
Punjab Technical University, Jalandhar.

PROJECT GUIDE
Ms. KAMALDEEP KAUR
LECT. RIMT
SUBMITTED BY
MAHESH KUMAR AKASH GOYAL
AJAY KUMAR GAURAV SHARMA
GAURAV JAISWAL MOHD. RAKIM
TINA ARORA MEHAK SHARMA
KIRAN JHA RUPINDER KAUR SHARMA
KAVYA GUPTA LIVI GOYAL

RIMT INSTITUTE OF MANAGENT AND COMPUTER TECHNOLOGY
MANDI GOBINDGARH
ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom
routine can substitute which is possible while working in real situations.
Application of theoretical knowledge to practical situations is the
bonanzas of this survey.

Without a proper combination of inspections and perspirations, its not
easy to achieve anything. There is always a sense of gratitude, which we
express to others for help and the needy service they render during the
different phases of our lives. We would like to do it as we really wish to
express my gratitude toward all those who have been helpful us
directly or indirectly during the development of this project.

First of all we wish to express our profound gratitude and sincere thanks
to our esteemed learned Director Dr. Vivek Inder Kocher
Director RIMT-IMCT, Mandi Gobindgarh, who allowed us to conduct the
survey. we would like to thank our lecturer Ms. Kamaldeep kaur, who was
always there to help and guide us when We needed help. Her perceptive
criticism kept us working to make this project more full proof. We
thankful to her for encouraging and valuable support. Working under her
was an extremely knowledgeable and enriching experience for us. We
very thankful to her for all the value addition and enhancement done to
us.

No words can adequately express our overriding debt of gratitude to
my parents whose support helps us in all the way. Above all we shall
thank our friends who constantly encouraged and blessed me so as to
enable us to do this work successfully.


CONTENT
CHAPTER 1
INTRODUCTION
Introduction of mobiles
CHAPTER 2
NOKIA
Introduction of Nokia
Company profile
History of Nokia
Future of Nokia
Vision of Nokia & Todays Nokia
The first mobile phone
Different technologies.
CHAPTER 3
SAMSUNG
Introduction of Samsung
Company profile
History of Samsung
Samsung telecommunication
Samsung vision


CHAPTER 4
RESEARCH METHODOLOGY
Introduction
Research Objectives
Developing the Research Plan
Research Approach
Research Instrument
Sampling Plan
Contact Method
Collection of the information
Limitation of Research
Objectives of Research
CHAPTER 5
REVIEW OF LITRETARTURE
CHAPTER 6
ANALYSIS & INTERPERATON
CHAPTER 7
CONCLUSION
IMPORTANT FINDING OF THE STUDY
BIBLIOGRAPHY
ANNEXURE








Chapter 1





INTRODUCTION

Definition of Mobile phone:-

The cellular telephone (commonly mobile phone or cell phone or
hand phone) is a long range portable electronic device used for mobile
communication. In addition to the standard voice function of a
telephone, current mobi l e phones can support many addi t i onal
services such a s sessor text messaging, email, switching for a c c e s s
t o t he Internet, &MMS for sending and receiving photos and video.
Most current mobile phones connect to a Cellular network of base
stations, which is in turn interconnected to the public switched
telephone networks phones. Cellular telephone is also defined as a type
of short-waveanalogor digital telecommunication in which a subscriber
has a wireless connection from a mobile telephone to a relatively nearby
transmitter. The transmitter's span of coverage is called a cell.
Generally, cellular telephone service is available in urban areas and
along major highways. As the cellular telephone user moves from one
cell or area of coverage to another telephone is effectively passed on to
the local cell transmitter. A cellular telephone is not be confused with a
codeless telephones.















Chapter 2







I NTRODUCTI ON OF NOKI A

Nokia Corporation (OMX: NOK1V, NYSE: NOK, FWB: NOA3) is a
Finnish multinational communications corporation that is headquartered
in Keilaniemi, Espoo, a city neighboring Finland's capital Helsinki.
Nokia manufactures mobile electronic devices, mostly mobile
telephones and other devices related to communications, and in
converging Internet and communications industries, with 130,000
employees in 120 countries, sales in more than 150 countries and global
annual revenue of over 38 billion and operating loss of 1 billion as of
2011. It was the world's largest manufacturer of mobile phones in 2011,
with global device market share of 23% in the second quarter. Nokia
produces mobile devices for every major market segment and protocol,
including GSM, CDMA, and W-CDMA (UMTS). Nokia offers Internet
services such as applications, games, music, maps, media and messaging
through its Ovi platform. Nokia's joint venture with Siemens, Nokia
Siemens Networks produces telecommunications network equipment,
solutions and services. Nokia also provides free-of-charge digital map
information and navigation services through its wholly owned
subsidiary.
Nokia is a public limited-liability company listed on the Helsinki,
Frankfurt, and New York stock exchanges, and plays a very large role in
the economy of Finland, accounting for about a third of the market
capitalization of the Helsinki Stock Exchange (OMX Helsinki) in 2007.
The Nokia brand, valued at $25 billion, is listed as the 14th most
valuable global brand in the Interbrand/Business Week Best Global
Brands list of 2011. It is the 14th ranked brand corporation in Europe (as
of 2011), the 8th most admirable Network and Other Communications
Equipment company worldwide in Fortune's World's Most Admired
Companies list of 2011, and the world's 143th largest company as
measured by revenue in Fortune Global 500 list of 2011. In July 2010,
Nokia reported a drop in profits by 40%, which turned into an operating
loss of 487 million in Q2 2011. In the global Smartphone rivalry,
Nokia held the 3rd place in 2Q2011, trailing behind Samsung and Apple.
On 11 February 2011 Nokia announced a partnership with Microsoft; all
Nokia smart phones introduced since then were to run under Microsoft's
Windows Phone (WP) operating system. On 26 October 2011 Nokia
unveiled its first Windows Phone handsets, the WP7.5 Lumia 710 and
800.


The Nokia House, Nokia's head office located by the Gulf of Finland in
Keilaniemi, Espoo, was constructed between 1995 and 1997. It is the
workplace of more than 1,000 Nokia employees.




















COMPANY PROFI LE

Type Public company
Traded as
OMX: NOK1V, NYSE: NOK,
FWB: NOA3
Industry
Telecommunications
Internet
Computer software
Founded
Tampere, Finland, Russian Empire
(1865)
incorporated in Nokia (1871)
Founder(s)
Fredrik Ides tam
Leo Mechelin
Headquarters Espoo, Finland
Area served Worldwide
Key people
Jorma Ollila (Chairman)
Stephen Elop (President & CEO)
Timo Ihamuotila (CFO)
Kai istm (CDO)
Henry Tirri (CTO)
Products
Mobile phones
Smartphones
Mobile computers
Networks
(See products listing)
Services
Maps and navigation, music,
messaging and media
Software solutions
(See services listing)
Revenue 38.65 billion (2011)
[1]

Operating
income
-1.073 billion (2011)
[1]

Net income -1.164 billion (2011)
Total assets 36.20 billion (2011)
Total equity 11.87 billion (2011)
Employees 134,171 (2011)
Divisions
Mobile Solutions
Mobile Phones
Markets
Subsidiaries
Nokia Siemens Networks
Navteq
Symbian
Vertu
Qt Development Frameworks
Website Nokia.com


















HI STORY OF NOKI A


Established in 1865 as a wood-pulp mill by Knut
Fredrik Ides tam on the banks of Nokianvirta River in
Finland.

Finnish Rubber Works acquired Nokia Wood Mills,
Telephone and Telegraph Cables.

Nokia Corporation created - 1967 -paper products-
car tires- personal computers-cables.

Nokia began developing the digital switch (Nokia DX 200)
which became a success.

1991 Nokia - agreements to supply GSM networks - nine
European countries.

August 1997 Nokia - GSM systems to 59 operators in 31
countries.










FUTURE OF NOKI A

By the year 2012 a quarter of all content will be user-generated and
passed between friends, rather than being created and distributed by
today's media brands, according to interviews with "trend-setting
consumers. The Future Laboratory spoke to 9000 consumers on behalf
of Nokia, all of whom are described as "active users of technology" and
thus can be trusted to tell us what the world's going to look like. As
Nokia's Vice President, Multimedia, Mark Selby describes it thus:"We
think it will work something like this; someone shares video footage
they shot on their mobile device from a night out with a friend, that
friend takes that footage and adds an MP3 file - the soundtrack of
the evening - then passes it to another friend. That friend edits the
footage by adding some photographs and passes it onto another friend
and so on."All of which will be done on their mobile phone, obviously. Driving
users to prefer content mashed up by friends, as opposed to
professionally- produced, are four trends which The Future Laboratory
and Nokia have identified through their research. Immersive Living
reflects the way people are always on-line, while Geek Culture is a
reflection of how everyone wants high-tech toys these days - at
least, all the people interviewed for this studys technology for girls -
apparently not just technology for boys painted pink and
Localism sees users taking pride in content produced by their locality. All
in all it's remarkable how closely this research matches Nokia's ideal
vision of the future. Consumers using mobile phones to create and mash
up content, taking power away from the media brands and placing it in
the hands of those running the portals and controlling the mobile user
experience.
The Vision of Nokia:-

Our vision is a world where everyone can be connected. Our
vision is to ensure that 5 billion people are always connected at
any given point and to achieve 100fold more network traffic.





Nokia Today:-

Head office in Finland; R&D, production, sales, marketing activities
around the world.

Worlds #1 manufacturer of mobile devices, with 38% share in 2007 112
262employees.

Sales in more than 150 countries.









First mobile phone


The Mobira City man 150, Nokia's NMT-900 mobile phone from 1989
(left), compared to the Nokia 1100 from 2003. The Mobira City man
line was launched in 1987.
The technologies that preceded modern cellular mobile telephony
systems were the various "0G" pre-cellular mobile radio telephony
standards. Nokia had been producing commercial and some military
mobile radio communications technology since the 1960s, although this
part of the company was sold some time before the later company
rationalization. Since 1964, Nokia had developed VHF radio
simultaneously with Salora Oy. In 1966, Nokia and Salora started
developing the ARP standard (which stands for Autoradiopuhelin or car
radio phone in English), a car-based mobile radio telephony system and
the first commercially operated public mobile phone network in Finland.
It went online in 1971 and offered 100% coverage in 1978.
In 1979, the merger of Nokia and Salora resulted in the establishment of
Mobira Oy. Mobira began developing mobile phones for the NMT
(Nordic Mobile Telephony) network standard, the first-generation, first
fully automatic cellular phone system that went online in 1981.
[37]
In
1982, Mobira introduced its first car phone, the Mobira Senator for
NMT-450 networks.
[37]

Nokia bought Salora Oy in 1984 and now owning 100% of the company,
changed the company's telecommunications branch name to Nokia-
Mobira Oy. The Mobira Talk man, launched in 1984, was one of the
world's first transportable phones. In 1987, Nokia introduced one of the
world's first handheld phones, the Mobira City man 900 for NMT-900
networks (which, compared to NMT-450, offered a better signal, yet a
shorter roam). While the Mobira Senator of 1982 had weighed 9.8 kg
(22 lb) and the Talk man just less than 5 kg (11 lb), the Mobira City man
weighed only 800 g (28 oz) with the battery and had a price tag of
24,000 Finnish marks (approximately 4,560). Despite the high price,
the first phones were almost snatched from the sales assistants' hands.
Initially, the mobile phone was a "yuppie" product and a status symbol.
Nokia's mobile phones got a big publicity boost in 1987, when Soviet
leader Mikhail Gorbachev was pictured using a Mobira City man to
make a call from Helsinki to his communications minister in Moscow.
This led to the phone's nickname of the "Gorba".
In 1988, Jorma Nieminen, resigning from the post of CEO of the mobile
phone unit, along with two other employees from the unit, started a
notable mobile phone company of their own, Benefon Oy (since
renamed to GeoSentric). One year later, Nokia-Mobira Oy became
Nokia Mobile Phones.





DIFFERENT TECHNOLOGY:-

Bluetooth Technology
GPRS Technology
EDGE Technology
JAVA Technology
MMS Technology
Mobile Browsing Technology





















Chapter 3







INTRODUCTION OF SAMNSUNG

Samsung Group is a South Korean multinational conglomerate
company headquartered in Samsung Town, Seoul. It comprises
numerous subsidiaries and affiliated businesses, most of them united
under the Samsung brand, and are the largest South Korean chaebol.
Notable Samsung industrial subsidiaries include Samsung Electronics
(the world's largest information technology company measured by 2011
revenues), Samsung Heavy Industries (the world's second-largest
shipbuilder measured by 2010 revenues), and Samsung Engineering and
Samsung C&T (respectively the world's 35th- and 72nd-largest
construction companies). Other notable subsidiaries include Samsung
Life Insurance (the world's 14th-largest insurance company), Samsung
Everland (the oldest theme park in South Korea) and Cheil Worldwide
(the world's 19th-largest advertising agency measured by 2010
revenues).
Samsung produces around a fifth of South Korea's total exports and its
revenues are larger than many countries' GDP; in 2006, it would have
been the world's 35th-largest economy. The company has a powerful
influence on South Korea's economic development, politics, media and
culture, and has been a major driving force behind the "Miracle on the
Han River".





COMPANY PROFI LE



Type Business unit
Industry Telecommunication
Founded Seoul, South Korea 1977
Headquarters Suwon, Shout Korea
Area served Worldwide
Key people Geesung choi, President
Products Mobile phones
Smart phones
Telecommunication system
MP3 Player, Laptop computers
Revenue US$ 21.1 billion (2007)
Net income US$ 2.3 billion (2007)
Employees 344,000 (2010)
Website Samsung consumers
HISTORY

Unlike other electronic companies Samsung origins were not involving
electronics but other products.
In 1938 the Samsung's founder Byung-Chull Lee set up a trade export
company in Korea, selling fish, vegetables, and fruit to China. Within a
decade Samsung had flour mills and confectionary machines and
became a co-operation in 1951. Humble beginnings.
From 1958 onwards Samsung began to expand into other industries such
as financial, media, chemicals and ship building throughout the 1970's.
In 1969, Samsung Electronics was established producing what Samsung
is most famous for, Televisions, Mobile Phones (throughout 90's),
Radio's, Computer components and other electronics devices.
1987 founder and chairman, Byung-Chull Lee passed away and Kun-
Hee Lee took over as chairman. In the 1990's Samsung began to expand
globally building factories in the US, Britain, Germany, Thailand,
Mexico, Spain and China until 1997.
In 1997 nearly all Korean businesses shrunk in size and Samsung was no
exception. They sold businesses to relieve debt and cut employees down
lowering personnel by 50,000. But thanks to the electronic industry they
managed to curb this and continue to grow.
The history of Samsung and mobile phones stretches back to over 10
years. In 1993 Samsung developed the 'lightest' mobile phone of its era.
The SCH-800 and it was available on CDMA networks.
Samsung has made steady growth in the mobile industry and are
currently second but competitor Nokia is ahead with more than 100%
increase in shares.
Samsung Telecommunications

Samsung Telecommunications is one of five business units within
Samsung Electronics, belonging to the Samsung Group, and consists of
the Mobile Communications Division, Telecommunication Systems
Division, Computer Division, MP3 Business Team, Mobile Solution
Centre and Telecommunication R&D Centre. Telecommunication
Business produces a full spectrum of products from mobiles and other
mobile devices such as MP3 players and laptop computers to
telecommunication network infrastructure. Headquarters is located in
Suwon, South Korea.
In 2007 Samsung Telecommunication Business reported over 40%
growth and became the second largest mobile device manufacturer in the
world. Its market share was 14% in Q4 2007, growing up form 11.3% in
Q4 2006. At the end of November 2011, Samsung sold more than 300
million mobile devices and set still in second after Nokia with 300.6
million mobile devices sold in the first three quarter of 2011.








Subsidiaries and affiliates

As of April 2011, Samsung Group was comprised of 59 unlisted
companies and 19 listed companies, all of which had their primary
listing on the Korea Exchange stock exchange
.

Company Symbol Company Symbol
Samsung Corporation 000830 Shilla Hotels and Resorts 008770
Samsung Securities 016360 Samsung Fine Chemicals 004000
Samsung SDI 006400 SI Corporation 012750
Samsung Electro-
Mechanics
009150
Samsung Fire & Marine
Insurance
000810
Samsung Engineering 028050 Samsung Electronics 005930
Samsung Techwin 012450 Samsung Life Insurance 032830
Cheil Industries 001300 Samsung Card 029780
Samsung Heavy
Industries
010140 Cheil Worldwide 030000
Market Korea 122900 Credu 067280
Ace Digitech 036550








Samsung Vision

Samsung India's Vision entails helping people improve the quality of
their lives by providing them with superior quality, state-of-the-
art technology products at the right time and the right price. But
beyond i t s rol e as a purveyor of qual i t y product s i n Indi a,
Samsung seeks to contribute to the economic growth of the country
though its export commitments and large scale production facilities
generating secured employment for hundreds of Indian people. At
Samsung, we strive to contribute to the development of the electronics
a nd component s i ndust ry i n Indi a by enhanci ng t he
knowl edge l evel s of our workforce through the introduction of
our advanced management systems and production know-how i n our
manuf act uri ng facilities by introducing our Indian vendors to our
world class quality systems and helping them in improving them
in their own quality systems and production processes and setting
benchmarks for the industry both in terms of after sales service for our
products, quality systems and management techniques at our facilities
or our products themselves. At Samsung, we believe in returning to the
community some of the profits we earn from it, through the social causes
we espouse. We view ourselves not as an MNC operating in India, but
as an 'Indian Company' operating here, conforming to the laws of
the country and committed to working for the Indian community. We
want and to be seen as the 'Most Respected' Indian Company.











Chapter 4







RESEARCH METHODOLOGY

Research is the systematic and objective search for the analysis of the
information relevant to the identification and solution of any problem in
the field of channel development. The objective behind this project was
to get a deep insight into the answers To the questions what are
the general problem faced by the subscribers and what they
expect from mobile handsets providers and study of current mobile
market. The object of the survey was the mobile users of various
mobile companies.

The essence of research conducted by us is to analyze the present market
position of nokia & Samsung mobiles among its competitors and the
problem which are being faced by customer, wholesaler, and retailers.
The eventual objectives are to suggest some recommendation to the
company so as to enable them to increase their market share.

Only in analyzing my sample follows no conventional method. The total
analyze is based on the internees the question put on before our sample
size. A research of this cant be done all once through large area in
limited time so NABHA has been selected for research.





I NTRODUCTI ON

According to prof. Philip Kotler, Marketing research is the systematic
design, collection, analysis and reporting of the data and finding relevant
to specific marketing situation facing the company.
Marketing is restless, changing dynamic field. Since 1920 many
important and dramatic changes have taken place in marketing, thousand
of new products including those of entries of new industries such as
automobiles, electronics and computer, textiles, walk product etc. have
prepared in the market. The market orientations have changed from
production to market.











STEPS I N MARKETI NG RESEACH PROCESS

DEFINE PROBLEM AND RESEARCH OBJECTIVES

DEVELOPING THE RESEARCH PLAN

COLLECTION OF DATA

PRESENTATIONS OF THE FINDINGS












RESEARCH OBJ ECTI VES

Get knowledge about Nokia mobiles and Samsung mobiles.
Customer satisfaction about using their handset.
Sale of products.
Know about sale pattern.


DEVELOPI NG THE RESEARCH PLAN

The second step of marketing research process calls for developing
the most efficient plan for gathering the need information. While
designing a research plan we have to take decisions regarding data
sources, search approached, search instruments, sampling etc. there
are two plan contact which are as follows:-

1. DATA SOURCE
There are two type of data source:
Primary data
Secondary data







Primary data :
Personal interviews are conducted which
enable collection of oral verbal response. This is fact to face
contracted with structured or sometime even unstructured
patterns. This helps in obtaining indent information.

Secondary data:
Secondary data can be obtained from
different magazines and annual reports, financial documents
referred.


















2. RESEARCH APPROACH

SURVEY METHOD:-

Survey are best suited for descriptive research companies which
undertake surveys to learn about peoples knowledge,
preferences, satisfaction etc. to measure these magnitude in
general population. While observation and tours are best suited
for exploratory research which is not the case of our study.

3. RESEARCH INSTRUMENT

Questionnaire: A Questionnaire is prepared and use to
collect the information. The majority of questions are close
ended. Questionnaire is distributed to people to know about
their preferences, quality, demand etc. this is one of the easiest
method of collecting information.











4. SAMPLING PLAN

After deciding on the research approach and instrument, we
must design a sampling plan. This plan calls for three decisions.

a) Sampling unit:- Here we define what is to be surveyed
i.e. the target population that will be sampled. In our case
the journal public in cities & towns come under the
sampling unit.
b) Sample size:- Large sample give more reliable results. In
our study 100 customers were surveyed in NABHA.
c) Sampling Procedure:- area sampling is using because it
is not practically possible to visit all places of India
therefore NABHA chosen for survey.




5. CONTACT METHOD

In this decision is taken that how the object should be contacted
i.e. whether by mail questionnaires, telephone, interviews. In
our research personal interview is the most convenient and
reliable method.





6. COLLECTION OF THE INFORMATION

The data collection phase of the marketing research is most
expensive and most error prone process. There can be error
some respondent can give biased or dishonest answer from
collection of information. The researcher personally goes to
customer to collect the reliable data. Here all knowledge of the
researcher about that field comes to test the ingenuity of the
research.

Here we got the experience of working professionally and
independently on the road which gives some taste of practical
marketing. We also got a lot exposure about the market. The
present study undertake is descriptive in nature and in this study
questioning people with regular expertise in that are being used.















Limitations of Research:-

Every study, no matter how well it is conducted, has some
limitations.
This is why it does not seem reasonable to use the words
"prove" and "disprove" with respect to research findings. It is
always possible that future research may cast doubt on the
validity of any hypothesis or the conclusions from a study.
The research was subjected to following limitations:-

The survey can not be termed 100% accurate due to lack
of time.
The lack of candidates of respondent towards answering
the Questionnaire in few cases may have reduced the
accuracy of survey to some extent.
There is more measure to check out whether the
information provided by the consumer is correct or not.











Objectives of the Study


The subject matter for this research Project is to study the
consumer behavior towards the NOKIA & SAMSUNG mobiles.
This project consists of different objectives. They are as follows::-

To know about the consumer preference level associated with
NOKIA & SAMSUNG mobiles.


To find out the customer satisfaction towards NOKIA & SAMSUNG

To know which advertisement media puts more impact on
the buying decision of customer.


Determining the consumer behavior towards NOKIA & SAMSUNG.




















Chapter 5











REVIEW OF LITERATRUE


Link:Smartmoney.com: Techs mart: The Bizarre World of
Cellphone Makers.Motorola(NYSE:MOT)versus Nokia(NYSE:NOK).
While the Finnish phone maker has updated its handset portfolio at the
high end to compete better with Motorola's super-successful Razor
phone, the refresh has been less than inspired. ..."[ Noki a' s] hi gh-end
phones are smal l , but t hey' re boxy. Mot orol a' s hi gh -end
[models] are thin and slick." ...Motorola went for the wow effect,
creating got to-have-it phones. Now, Nokia is playing catch-up. "It
all comes down to innovation and product development," says
Hoffman. "Right now, Motorola is head and shoulders above
Nokia in creating product s t hat consumers desi re. Noki a has
mai nt ai ned t hei r market share, but theyre using price and
marketing dollars as the weapon." ...Surely the the RAZR was a brilliant
move...Something as simple as naming a phone Razor has created
enormous buzz for the company, says Kel l eher. Grant ed, t he
Razr i s a sl eek l i t t l e pi ece of t el ephoni c technology, but the
Branding has given the phone cache. Kelleher makes a
good point. When you mention Razr, people know what you're
talking about. Just try and picture what the Nokia 6170 looks like.
Great point. But just a piece of anecdotal evidence- the Nokia
brand is still quite st rong i n Asi a. And according, Noki a' s
pushi ng hard i nt o emerging markets with low-cost phones, which
while hitting margins, are building presence for the long term. 34%
increase in handset volumes versus a 25% sales increase. ... To
find growth, Nokia is venturing into emerging markets, such as
China and Russia. ... Nokia is looking out for the long term by
penetrating emerging markets. But it will take some time for the margins
to improve as these consumers upgrade to premium handsets. Nokia
appears to have positioned itself well because gaining recognition in
these markets while they're still developing will give it an
important market presence moving forward Nokia's strategy may be
more sustainable than Motorola's "Wow!" strategy if it succeeds
in building deep moats in emerging markets. Popularity of
fashion and design can be fleeting, a fact which Nokia now knows
well. Al so, one weakness I' ve not i ced i n t he RAZR
current l y i s t hat i t l acks many advanced functions which new
smart phones have. And smart phones are no longer huge and boxy-
and no longer for techies. While the RAZR had enough features
for its time (and perhaps less-technologically-advanced US mobile
phone market), Motorola shareholders should hope that Motorola
features enough advanced features in its upcoming, well named SLVR and
PEBL.This is because for fashionable technology, especially in emerging
markets I feel, the prestige and allure of a product is built upon both its
look and its array of the newest" features, even if most functions are never
used. Yours may look shiny, but if mine can send everyone last nights
photos, then you've been one-upped. It would also be interesting to see
Motorola's share of sales inside and outside the US, versus Nokia.
Motorola could be overly US-dependent... perhaps for another post. For
reference, each company's one year chart below.




















Chapter 6






ANALYSIS & INTERPERATION

1. Which model is best?
Answer No: of people
Nokia 60
Samsung 40


I NTERPRETATI ON
Out of 100 respondents 60 says Nokia mobile phones are best while
40 were says Samsung.
0
10
20
30
40
50
60
70
Nokia No
N
o
:


o
f


R
e
s
p
o
n
d
e
n
t
s

2. Why do you prefer Nokia or Samsung?
Answer No : of people
Feature 36
Look 12
Quality 37
Price 15



I NTERPRETATI ON
Out of 100 respondent 36 prefer their mobiles for features, 12 prefer
look , 37 prefer their mobile quality & 15 prefer their price in the
market.

Quality
37%
Feature
36%
Price
15%
Look
12%
3. Which provide you better touch?
Answer No: of people
Nokia 53
Samsung 47




I NTERPRETATI ON

Out of 100 respondent 53 says Nokia touch is better while 47
says Samsung.



Nokia
Samsung
4. Which among has more features?

Answer No: of people
Nokia 61
Samsung 39




I NTERPRETATI ON

Out of 100 respondent 61 says Nokia has more features rather
than Samsung.


61%
39%
Nokia Samsung
5. Are you satisfied with price of Nokia or
Samsung?

Answer No: of people
Yes 78
No 22





I NTERPRETATI ON

Out of 100 respondent 78 respondents are satisfied with their
particular mobile while only 22 were not satisfied.



0
10
20
30
40
50
60
70
80
Yes No
Series 1 78 22
N
o
:

o
f

R
e
s
p
o
n
d
e
n
t

6. Which among these provide you better
after sale?

Answer No: of people
Nokia 74
Samsung 26



I NTERPRETATI ON

Out of 100 respondents 74 says Nokia provides better service after
sale while only 26 says Samsung.


74%
26%
Nokia Samsung

7. What will more prefer in NOKIA LUMIA 800 or
SAMAUNG NOTE?

Answer No: of people
Lumia price less than
Samsung NOTE
34
Look 54
Weight 12




I NTERPRETATI ON

Out of 100 respondent 34 prefer Nokia Lumia 800
because their price less than Samsung Note, while 54
prefer their models because of their Look, & 12
respondents prefer their models for weight.
Look
54%
Lumia price
less than
samsung
Note
34%
Wieght
12%
8. Which provide good battery back-up?

Answer No: of people
Nokia 69
Samsung 31



I NTERPRETATI ON

Out of 100 respondent 69 says Nokia provides better
battery back-up while 31 says Samsung.





Nokia, 69
Samsung, 31
9. Which provide more accessories with it?

Answer No: of people
Nokia 55
Samsung 45




I NTERPRETATI ON

Out of 100 respondent 55 says Nokia provide more
accessories with it while only 45 says Samsung provide
more accessories with it.


Nokia
55%
Samsung
45%
10. Which would you prefer business point of
view?


Answer No: of people
Nokia 55
Samsung 45





I NTERPRETATI ON

Out of 100 respondent 55 says Nokia handsets best business
point of view while only 45 says Samsung mobiles business
point of view.
Nokia
55%
Samsung
45%

11. Which among these have more models and
design?

Answer No: of people
Nokia 55
Samsung 45



I NTERPRETATI ON

Out of 100 respondents 55 says Nokia gives more models &
designs while other 45 respondents in favors of Samsung.



55%
45%
Nokia Samsung
12. Which gives better camera celerity?

Answer No: of people
Nokia 62
Samsung 38



I NTERPRETATI ON

Out of 100 respondents 62 says Nokia gives better camera
celerity while only 38 respondents Samsung gives better
camera celerity.





62%
38%
Nokia Samsung
13. Which give more GPRS speed?

Answer No: of people
Nokia 58
Samsung 42


I NTERPRETATI ON

Out of 100 respondents 58 says Nokia give more GPRS
speed while other 42 in favors of Samsung.



58%
42%
Nokia
Samsung
14. Which cell companies have better sound
quality?

Answer No: of people
Nokia 69
Samsung 31



I NTERPRETATI ON

Out of 100 respondents 69 say Nokia have better sound
quality & other 31 says Samsung provide better sound.



0
10
20
30
40
50
60
70
80
Nokia Samsung
N
o
:

o
f

R
e
s
p
o
n
d
e
n
t

15. Which company provides best dual sim
phones?

Answer No: of people
Nokia 15
Samsung 79
Others 6



I NTERPRETATI ON

Out of 100 respondent 79 in favors of Samsung &
15 say Nokia provides better dual sim phones & only 6
in ther favors of other companies.

79%
15%
6%
Samsung Nokia Others

16. Which company provides better 3G/WI-Fi
services?

Answer No: of people
Nokia 60
Samsung 40




I NTERPRETATI ON

Out of 100 respondents 60 says Nokia provides better
3G/Wi-Fi services while only 40 in the favors of
Samsung.

60%
40%
Nokia Samsung
17. Which model is comfort caring?

Answer No: of people
Nokia 67
Samsung 33




I NTERPRETATI ON

Out of 100 respondents 67 says Nokia mobiles are
comfort caring while only 33 says Samsung mobiles are
comfort caring.


67%
33%
Nokia Samsung
18. Which companies provide more models
with touch & keypad?

Answer No: of people
Nokia 45
Samsung 55



I NTERPRETATI ON
Out of 100 respondents 55 says Samsung provide more
models with touch & keypad while 45 says Nokia provide
more models with touch & keypad.


55%
45%
Samsung Nokia
19. Which company provides better flap
phones?

Answer No: people
Nokia 70
Samsung 30




I NTERPRETATI ON

Out of 100 respondent 70 says Nokia provide better
Flap phones while 30 says Samsung provide better flap
phones.

70%
30%
Nokia Samsung
20. Which companies provide more service
sale counter nearby?

Answer No; of people
Nokia 69
Samsung 31




I NTERPRETATI ON

Out of 100 respondent 69 says Nokia provide more service sale
counter nearby while only 31 in the favors of Samsung.



69%
31%
Nokia Samsung

21. Which company has more cell memory
storage?

Answer No: of people
Nokia 68
Samsung 29
Other 3



I NTERPRETATI ON

Out of 100 respondents 68 says Nokia mobiles has more
memory storage & 29 respondents says Samsung mobiles
while only 3 respondents in favors of others.
68%
29%
3%
Nokia Samsung Other




22. Which company have technical maintain &
additional (like long life)?

Answer No: of people
Nokia 65
Samsung 35



I NTERPRETATI ON

Out of 100 respondents 65 in the favors of Nokia & only
35 in favors of Samsung.
65%
35%
Nokia Samsung

23. Which are reasons for using LUMIA 800 or
SAMSUNG NOTE?

Answer No: of people
Wap 21
Just to talk it 18
Download files 13
GPRS function 12
Receive mails 20
Others 16



I NTERPRETATI ON
Out of 100 respondents 21 says they using their mobile models reason
because of good wap service , 18 using just to talk it , 13 using for
download files , 12 in the favor of GPRS function , 20 says they using
their mobile models because their handsets have receiving the mails , 16
respondents in the favors of Others.

21%
20%
18%
16%
13%
12%
Wap Receive mails just to talk it others download files GPRS function
24. Why do you like brand you choose?

Answer No: of people
Function 26
Advertisement 20
Brand name 19
Quality 19
Price 14
Appearance 02



I NTERPRETATI ON

Out of 100 respondents 26 like their brand because of their
functions , 20 respondents choose their brand because of
Advertisement , 19 in the favors of Brand name , 19 in the
favors of quality , 14 in the favors of Price , & only 2 like
respondents like their brand because of Appearances.
26%
20%
19%
19%
14%
2%
Function Advertisement Brand Name Quality Price Appearance
25. What kind of model do you prefer?

Answer No: of people
Slim 33
Thick 25
Light 14
Medium 11
Large 11
Heavy 06




I NTERPRETATI ON

Out of 100 respondents 33 says they prefer Slim models , 25
prefer thick handsets , 14 respondents prefer light mobiles ,
11 prefer medium , 11 prefer large handsets & only 6
respondents says they prefer Heavy mobiles.
33%
25%
14%
11%
11%
6%
Slim Thick Light Large Medium Heavy








Chapter 7







CONCLUSION

Working on Nokia & Samsung project gave me a opportunity to
apply my skills and knowledge, which We had gained
previously.

It gave us a opportunity to see working an organization.
It was an amazing experience with learning all the way, which
help us to brush up our knowledge.


















IMPORTANT FINDING OF THE STUDY

Few years back mobile phones were not common among
the consumer. But with the mobile revolution now we can
find almost every consumer with mobile phone.

Most of the consumer prefers NOKIA then SAMSUNG and
least prefer other.

Mostly the consumers are satisfied with the services
Provided by the different mobile companies.

Maximum numbers of respondents were attracted
towards the price & battery and the least like the style and
memory.

Maximum number of consumer are loyal to there
particular service providers and they were using there
mobile since 1 to2 years.











BIBLOGRAPHY

BOOKS:-

Marketing research G.C.Beri
Research Methodology C.R.Kothari
Principal of Marketing Philip Kotler.



WEB RESOURCES:-

www.nokia.com
www.samsung.com
www.google.com
www.yahoo.com
www.scribd.com
www.thestalwart.com





ANNEXURE
SECTION A PERSONAL INFORMATION
1. Name ______________________
2. Gender
Male Female
3. Age
10-20 30-50
20-30 50 & Above
4. Marital Status
Single Married
5. Educational Status
Matric 10+2
Graduation Post-Graduation
6. Occupation
Self Employee Professional
Student Others
7. Income Level
< 10000 < 20000
< 40000 > 40000
8. Residence
Urban Rural
9. Contact No: ________________
10. E mail id:
SECTION B ABOUT MOBILE

1. Which model is best ?
Nokia
Samsung
2. Why do you prefer Nokia or Samsung ?
Best features Best look
Best Quality Price

3. Which provide you better touch?
Nokia
Samsung
4. Which among has more features?
Nokia
Samsung
5. Are you satisfied with price of Nokia or Samsung?
Yes
No

6. Which among these provide you better after sale service?
Nokia Samsung
7. What will be more preferred in Nokia LUMIA 800 or Samsung NOTE?
Lumia price less then Samsung Note
Look
Weight


8. Which provide good battery back-up?
Nokia Samsung
9. Which provide more accessories with it?
Nokia Samsung
10. Which would you prefer for business point of view?
Nokia Samsung
11. Which among these have more models & designs?
Nokia Samsung
12. Which gives better camera clarity?
Nokia Samsung
13 Which gives more GPRS speed ?
Nokia Samsung
14 Which cell companies have better sound quality?
Nokia Samsung
15 Which company provides best Dual sim cell phones?
Nokia Samsung
16 Which companies provide better 3G/WI-Fi services?
Nokia Samsung
17 Which mobile is comfort carriying?
Nokia Samsung
18 Which company provides a more models with touch screen & keypad?
Nokia Samsung
19 Which company provides better flap cell phones?
Nokia
Samsung
20 Which company provides more Service sale counter nearby?
Nokia Samsung
21 Which companies have a more cell memory storage?
Nokia Samsung
22 Which companies have technical maintaince & additional (like long life)?
Nokia Samsung
23 Which are the reasons for using the NOKIA LUMIA 800 or SAMSUNG NOTE?
Wap GPRS functions
Just to talk on it Receive email & Mms
Download files others

24 Why you like brand you choose above?
Advertisement Appearance
Functions Price
Brand Name Quality

25 What kind of model you prefer?
Slim Medium
Thick Light
Large Heavy