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INFOSYS.110 BUSINESS SYSTEMS:

DELIVERABLE 2: BUSINESS SECTION
2014

Name Cara Christopher
NetID cchr111
Group Number: 174
Website Link: http://infosys110groupxxx.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Mira Tuesday 2pm
Time Spent on
Assignment:
25 hours Word Count: 1788

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18+ IDENTIFICATION SCANNER
INTRODUCTION
In todays society, the issue of underage drinking of youths in New Zealand is seen as quite a
major problem due to the results of deaths, legal-issues and health problems that appear to
be connected to that of minors binging and becoming intoxicated by the intake of alcohol
(Nick Baker, 2013). These problems are becoming more apparent as youths are starting to
gain access to alcohol, and enter clubs and other 18
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venues due to the use of fake
identification. To target this problem, and reduce the dealths, legal-issues and health
problems of these youths in New Zealand, we have come up with the idea of introducing an
18+ Identication Scanner, which scans the identification of the person aswell as the iris of
the ID user to determine whether the person matches with the identifcation that is being
used. This gives a guaranteed way of knowing whether the person is really over the age of
18, and is actually the person on the ID.
3. BUSINESS SECTION
3.1 Vision
To eliminate the use of Fake Identification within businesses that requite an ID, and help
towards the long term goal of reducing underage drinking.
3.2 Industry Analysis: Identification Scanning Industry
Industry: Identification Scanning Industry.
Force: High/Low: Justification:
Buyer power: Low Customers do not have a lot of options to buy
these forms of products from. There is only one
other competitor in the industry which just scans
the ID to state if it is real or not (Scantek, 2012).

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Supplier power: Low There are many technology suppliers that can
assist us with producing our product (IrisID,
2000).
Threat of new entrants: High It is not hard for others to enter the industry and
create similar products. Although money and
time are needed for creating our product, there
are not big entry barriers.
Threat of substitutes: Low There is not a wide range of substitutes that
customers can use instead of our product apart
from manual methods of checking. (Scantek,
2012).
Rivalry among existing
competitors:
Low We are the only business with this exact product
in the industry, we have no major rivalry.
Overall attractiveness of the industry: The overall attractiveness of the Identification
Scanning Industry is reasonably attractive as most forces are low.
3.3 Customers and Thei r Needs
Customers of this product would be every alcohol serving establishment; such as liqour
stores, supermarkets, clubs and restaurants or any other businesses that require to know
whether their customers are over the age of 18 (ScanShell Store, 2013). This Scanner allows
businesses to protect themselves from the heavy fines and potential losses of licenses that
come with serving alchol to minors (Ministry of Justice, 2007).




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3.4 The Product and Service
The 18+ Identification Scanner would satisfy the needs of our targeted customers as it
would allow the individual businesses to protect themselves against the governments strict
laws of providing minors with alcohol (Ministry of Justice, 2007). As in most businesses,
employees are trained to manually calculate the ages of a customer to verify that they are
over 18. However, identifying whether an ID is fake is a lot harder to detect and no human
method is 100% accurate (ScanShell Store, 2013).
Using our scanner however, will eliminate the risk of employees unintentionally or
intentinally letting through minors as they are using a form of fake ID. This eliminates all
risks of potentially selling alchol to minors, as our product is a completely accurate way of
making sure the ID is real, and verifying that the person is who they are saying they are
which satisfys their needs as they will not be in any risk of going against the law.
3.5 Suppliers and Partners
Potential suppliers for the 18+ Identification scanner would include a company that would
help to manufactur the product. This could be a technological manufacturer whom would
be able to produce the product in factories and create the final physical product. Another
supplier would be a company that supplies us with the Iris Scanning technology. This could
be a business such as Iris ID which is well known world-wide for its manufacturing of Iris
Scanning products (IrisID, 2000).
Potential Partners for the 18+ Identification Scanner could include the New Zealand Health
Board. This could be identified as a partner for our product as the Health Board could help
to fund our product, and in return the Health Board is benefiting as due to our products
accuracy, there would be a reduction in minors needing medical help due to alcohol abuse.
Another partner would include the Government, we would work together to form a barcode
on individuals identifications that will be scanned by our scanner, this would benefit us as it
is helping to complete our process for creating the scanner, and benefit the government as
they are very concerned with the growth of intoxification amoungst minors (Ministry of
Justice, 2007) which our product will help reduce.

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3.6 Strategy: Differentiation Strategy
The Competitive Scope of the 18+ Identification Scanner would be to a Broad Market. Our
product would be used by a wide range of businesses whether that is supermarkets, clubs,
restaurants or other businesses that require a form of age identification (ScanShell Store,
2013).
The Cost Strategy of the Scanner would be that of a High Cost. The costs of physically
making the scanner would be reasonably high and of a good quality (IrisID, 2000), and the
processes involved with collecting the data of individuals (e.g a scan of each individuals iris)
would be a time consuming process.
The overall strategy is therefore Differentiation.
3.7 Value Chain Activity: Market and Sell the product
The most important Value Chain Activity is Marketing and Selling the product.
As this product is directed to a broad market, an activity that will be vital to the success of
the product is effective marketing and selling of the scanner. As the customer base is that of
existing businesses (e.g. clubs, supermarkets etc), there will have to be effective marketing
to ensure that these potential customers know that this product will protect their
businesses against the use of fake identification, and will be worth investing in considering
the high cost of the scanner, compared to that of their current manual processes. Not only
will successful marketing and selling help persuade businesses to buy the product, but it will
also help assist our vision of reducing the use of fake identification use by youth in New
Zealand, and further more reduce underage drinking.
3.8 Business Processes
3.8.1. MARKETING CAMPAI GN PLANNING PROCESS - A Marketing Campaign Planning process
allows the sales and marketing team to efficiently generate an effective marketing campaign
plan to allow the product to gain exposure to our target audience. This process involves
generating a marketing brief which contains all necessary information for the marketing

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campaign to function. From this, the Marketing and Sales teams are able to identify the
target audience, generate effective ideas, and market the product to our audience.



3.8.2. SALES FORECASTING PROCESS - A Sales Forecasting process allows the sales team to
accurately predict future sales to ensure that the production team does not over or under
produce the scanner. This is done through the use of sales data, which is graphed to enable
analysis on the trends within the graphs. Using these trends it is possible to produce graphs
and data for what is predicted to be future sales, from this we can determine if the future
sales is looking positive or not, and therefore what the actions taken by the production
team will be.






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3.9 Functionalities
3.9.1. MARKETING CAMPAI GN PROCESS
Gain customers
Figure out who our target customers are
3.9.2. SALES FORECASTING PROCESS
Ensure that production does not over or under produce
Predict future sales
3.10 Systems

3.10. 1. I DEATI ON SYSTEM To provide new and innovative ideas and technologies for our
product, an effective system that would assist and manage the whole process of generating
these new ideas is needed. An Ideation System provides this process with the ability to
allow the processes involved to be conducted efficiently and effectively to allow our product
to grow.
3.10. 2. MARKETING MANAGEMENT SYSTEM - To provide an effective marketing campaign so
that the product is known to the potential customers, an effective system that manages all
parts of the campaign in one place is necessary. The Marketing Management System
provides the processes the ability to allow the functionalities such as Defining Target
Groups and Distribution of Roles within Sales Teams to function effectively.
3.10. 3. SALES ANALYSIS SYSTEM In order for future sales forcasting to be accuratly achieved
so that maximum output of the product can be produced, there needs to be a system to
support this. The Sales Analysis System provides a way by which the sales team can gather
the sales data, graph it for analysis and from that look at trends for sales forecasting.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Market and
Sell Product
1. Marketing
Campaign
Process
1. To gain customers.

2. To figure out who our target customers are.
Ideation Systems

Markeing Management
System
Decision Support System

Customer Relationship
System
2. Sales
Forecasting
Process
1. To ensure that production does not over or
under produce.

2. To predict future sales.

Sales Anaysis System

Transaction Processing
System










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CONCLUSION
In conclusion our 18+ Identification scanner accomplishes our goal of reducing the amount
of underage drinking that occurs in New Zealand, in a more effective and accurate way than
any current method or technology that is available - for our specific purpose. Through the
use of our innovative technology, there will be a noticeable reduction in the use of fake IDs;
by reducing the many holes that are apparent in the current processes of manually checking
an individuals identification - in supermarkets and clubs etc, or any other place that has age
restrictions regarding minors. Our scanner uses information systems and technology to
create value for our customers, and to achieve our vision of reducing underage drinking in
New Zealand.
REFERENCES

1. ScanShell Store. (2014). Scanning Solutions. http://www.scanshell-store.com/id-
scanner-ar4.htm

2. Nick Baker. (2013). Unintentional deaths from poisoning in young people. [Child and
Youth Mortality Review Committee] Wellington: Health & Quality Safety
Commission.

3. CSSN. (2014). Card Scanning Solutions. http://www.card-reader.com/security.htm

4. Ministry of Justice. (2007). The sale and supple of alchol to under 18 year olds in
New Zealand. http://www.justice.govt.nz

5. Scantek. (2012). Affordable ID Scanning solutions for nightclubs, bars and hotels.
http://www.scantek.com.au
6. IrisID. (2000). Iris Recognition Technology. http://www.irisid.com