Parent Company Godrej Ltd

Category Home care, Personal Care

Sector FMCG
Tagline/ Slogan Brighter Living; Enjoy a brigher Godrej
USP Providing superior quality and affordable products
STP
Segment Care products for daily needs
Target Group Every Indian household especially middle class
Positioning Value for money
Product Portfolio
Brands
1. Goodnight 2.Hit 3. Jet
4. Ezee 5.Genteel 6.Cinthol
7. Godrej Vigil 8.Godrej No.1 9.Fairglow
10.Shikakai 11.Godrej Shaving 12.Expert
13.Colour Soft 14.Nupur Mehendi
SWOT Analysis
Strength
1.Leader among Indias FMCG companies
2.Some brands in 100 most trusted brands
3.Presence in more than 60 countries
4.Over 1,300 full-time employees
5.Widespread distribution network across India
6.To support the sales team it has a network of 33 C&F agents, 1,200+
distributors, 150 super stockists, 3,200 sub stockists and 650,000
retailers in India.
7.Recognized Godrej Research & Development Centre
Weakness
1.Market share is limited due to presence of other strong FMCG brands
2.Godrej products has stiff competition from big domestic players and
international brand
Opportunity
1.Tap rural markets and increase penetration in urban area
2.Mergers and acquisitions to strengthen the brand
3.Increasing purchasing power of people thereby increasing demand
Threats
1.Intense and increasing competition amongst other FMCG companies
2.FDI in retail thereby allowing international brands
3.Competition from unbranded and local products
Competition
Competitors
1. HUL
2. Black Rose
3. Loreal
4. Gillette
5.Palmolive
6. Old Spice
7. Wipro
8. Procter and Gamble
9.ITC