Olive Consultancy Services:

Course: SAP CRM

Type: Hands-On Training
Overview and Introduction to CRM - 1st Day
Introduction to Net Weaver
enera! "#$ Transactions
%oundation & #rc'itecture o( )y "#$ CRM
Overview o( CRM server Tec'no!ogy and *ser Inter(ace
+usiness $artners
Organi,ationa! Mode!
CRM +ase Custo)i,ing - -nd Day
Territory Manage)ent
$roduct )aster
+usiness Transaction $rocessing
#ctivity Manage)ent
$artner $rocessing
CRM +ase Custo)i,ing . /rd Day
#ctions
Overview o( $ricing in CRM
CRM +i!!ing Overview
CRM Midd!eware
CRM Interaction Center 0Win C!ient1 2t' day
Interaction Center Overview
#rc'itecture !andscape
Win C!ient $ro(i!e
Con(iguring Co)ponents
#ction +o3 and a!ert )o!der
Interaction center scripting
CRM "a!es . 4t' day
Opportunity Manage)ent
Copy Contro!
5uotation and Order Manage)ent
Overview Contract Manage)ent
CRM #na!ytics . 6t' Day
Introduction to +W
#ctivating CRM +usiness content
Introduction to ana!ytics
Data Mining Wor7 +enc'
#na!ysis $rocess Designer 0#$D1
Custo)er ana!ytics 0data )ining8 C9T:1
Mar7eting ana!ytics 0p!anning8 Target group se!ection8 R%M
ana!ytics1
Mar7eting . ;t' and <t' day
= Overview o( )ar7eting )anage)ent in )y "#$ CRM
= Mar7eting and ca)paign p!anning
- $!anning and per(or)ing )ar7eting pro>ects
- Mar7eting Ca!endar
= $ersona!i,ed )ai! (or)s
- Creating persona!i,ed e-)ai!s
- +usiness partner-contro!!ed co))unication
= "eg)enting ?usiness partners
- Mar7eting attri?utes
- "eg)ent +ui!der
- Creating pro(i!es and target groups
= 9ead Manage)ent
= Ca)paign auto)ation
= @3terna! 9ist Manage)entA