My Live Event

Venue
The Elite Venue Dunkirk Close
Gravesend
DA12 5ND
In the Elite Venue there is a choice of five rooms, each differin in si!e and facilities"
The room I #ill $e $ookin is the %allroom" Can house &5' (eo(le and can have a
$ar if #anted" There are toilets inside the hall as #ell not to mention the stae
alread) set u(" Niht must end at '1*''am"
The cost of the venue is +2,', this includes the $ar staff for the #hole niht" To
make m) mone) $ack I could chare +'"-' (er ticket and that #ould cover the
$ookin cost if the niht sold out" %ut to make (rofit and to (a) for (romotion of the
event and hirin the e.ui(ment, the ticket (rice #ill $e +5"
Artists
The niht #ill start at 1-*'' and finish at 2&*''" There #ill $e / Artists0%ands havin
a set of /5 mins each" The live music #ill finish at 22*'' and house music #ill $e
(la)ed after#ards until the end of the niht"
Each artist #ill $e iven +5', e1ce(t the headline act #ho #ill $e iven +1''"
Extras
2romotion of the event, i"e" fl)ers, (osters etc" +1''
3ound enineer 4 +1''
Tickets 4 +5
Ca(acit) 4 &''
5a1 6evenue 4 +15''
7all 7ire 4 +2,,
Artists 4 +25'
3ound Enineer 4 +1''
2romotion 4 +1''
Total Costs 4 +81,
6emainin 2rofit 9if sho# sells out: 4 +8;/
To $reak even there #ill need to $e 1// tickets sold"
1" The differences $et#een m) event and the case stud) is mainl) that I haven<t
follo#ed the same routes throuh a (romoter and aents and venues"
%ecause m) event is a much smaller scale i, I can find unsined
$ands0artists and still ive them a reasona$le amount of mone), considerin
the si!e of the venue"
Also, $ecause the event is a =one off> and not a tourin thin, I don<t have to
#orr) a$out staffin (er da), or (rovidin the $ands #ith 2Ds"
2" If I #ere to s(end more mone) on (romotion to ensure a hih sellin sho#, it
#ould affect the amount I #ould ive to the artists" ?or e1am(le, if I chaned
the (romotion costs to +2'' 9@+1'': I #ould su$tract +25 from each
(erformer 9/125A+1'':, $rinin m) (otential remainin (rofit $ack to +8;/
and ivin me a $etter chance of sellin out"
In the same #a), if I $oost the ticket (rices, I could (otentiall) s(end more
mone) on the artists and the (romotion, $ut in realit) it #ould make the i as
a #hole look less attractive and so #ould decrease the ticket sales, therefore
decreasin the (rofit and the end of the niht"
&" These are the revenues for each (artici(ant in the event 9if the event #ere to
sell out:*
Artist B1 4 +5'
Artist B2 4 +5'
Artist B& 4 +5'
Artist B/ 4 +1''
Venue 4 +2,,
3ound enineer 4 +1''
6emainin 2rofit 4 +8;/
?or each ticket not sold it #ill decrease the remainin (rofit $) +50Ticket" To
$reak even, onl) 1/& tickets need to $e sold"
The Recording Industry
1" If costs are chaned 9$e the) marketin0recordin0(romotion etc":, this #ill affect
the volume of sales re.uired to $reak even, unless )ou can Custif) an) e1tra costs
throuh increasin the dealer (rice of the actual CD"
For example (hypothetical situation)
6ecordin costs 4 +2''
CD cost for 5'' 4 +55'
2romotion 4 +5''
TDTAE CD3T 4 +125'
Dealer 2rice 4 +5"--
5inus the 2'F commission, left #ith 4 +/"8-
%reak Even 4 2,1 CDs
I? GDH IE6E TD 32END 5D6E 5DNEG DN 26D5DTIDN, GDH CDHED
A33H5E T7AT GDH6 CD IDHED GAIN 5D6E INTE6E3T AND GDH CDHED
T7EN 6AI3E T7E DEAEE6 26ICE 3EIG7TEG" T7I3 CDHED JEE2 GDH6
%6EAJ EVEN EEVEE D? 3AEE3 6EEATIVEEG EA3G TD 6EAC7"
2" The case stud) on Domino 6ecords sho#s ho# much more fle1i$le an
inde(endent record la$el can $e com(ared to a maCor record la$el" Iith reards
mone), the maCor record la$el em(lo)s (eo(le full time and (a)s them reular
monthl) salaries reardless of ho# man) sales #ere made" In an inde(endent
com(an) )ou have much more control over the mone) )ou<re usinK no one is
em(lo)ed full time, so if )ou #anted to (romote a record, )ou #ould contact a
(romotion com(an) and (a) then for one month<s #ork"
This allo#s )ou more freedom to s(end more mone) in (articular areas for a
s(ecific amount of time" ?or e1am(le, in the case stud), #hen Domino records
took on ?ran! ?erdinand, the) s(ent thousands more (ounds on (romotion to
make the most of the 15,''' CDs the) had (roduced" Also, for this (roCect the)
needed to s(end mone) on actuall) recordin the al$um" All of these costs
increase the amount of sales re.uired to $reak even, $ut the) #ould still $e less
than if a maCor record la$el had taken ?ran! ?erdinand on, $ecause the) #ouldn<t
$e a$le to control the amount the) #ere s(endin on (romotion, for e1am(le, or
manufacturin, or recordin etc"
&" ?or m) (roCect, I #ill mostl) $e utilisin Lfree< marketin, via face$ook, )outu$e,
soundcloud etc" I am also enlistin a semi4(rofessional videora(her to make a
cou(le of music videos for meK these #ill $e used to (romote the #hole al$um"
Also, $ecause the maCorit) of the sons on the al$um are remi1es of sons, I #ill
$e a$le to (romote them on their res(ective =fan4sites> and forums" Dne of the
sons #e have remi1ed is, I Ianna Dance Iith 3ome$od) 4 Ihitne) 7ouston"
This o(ens u( a lare fan $ase for me to access in order to (romote the al$um"
!opyright and "u#lishing
!opyright
The e1act definition of the #ord co()riht is the e1clusive and assina$le
leal riht, iven to the oriinator for a fi1ed num$er of )ears, to (rint, (erform, film,
or record literar), artistic, or musical material"
Co()riht in a real #orld situation is created #hen an idea is =(ut to (a(er>K $)
this I mean an idea needs to have left )our head and needs to have $een #ritten so
that there is some form of evidence to suest that )ou o#n the co()riht"
Ihen a son is recorded, the co()riht sta)s initiall) #ith the #riter of the
son, unless the) assign the riht to co() to someone else" The reason )ou #ould
assin someone other than )ourself the riht to co() is if )ou #ant a record la$el or
(roducer of some kind to =mass market> )our son" If the son sells, )ou still make
mone) from it, this is ho#*
=
The 1-;; Co()rihts and 2atents Act states that it is a leal re.uirement for
record la$els to (a) a minimum of ;"5F of their dealer (rice to the oriinal co()riht
o#ner"
>
This means that if a son#riter #rites a son and sells the son to a record
la$el to record and sell, the) could still make mone) from it 2' )ears do#n the lineM
3o lon as (eo(le kee( $u)in the records"
Eookin at music, $efore the recordin industr) #as created, com(osers
#ould sell their sheet music" Dnce the) had scored a (articular (iece the) #ould
then o#n the co()riht" 3on#riters #ould $e em(lo)ed $) (u$lishers in order to
have their sons (u$lished" The (u$lishers #ould then $e assined the co()riht in
return for a ro)alt) on ever) co() that #as sold"
At the $einnin of recorded sound, the (u$lishers #ould assin the co()riht
to the record la$els, so that the records could $e manufactured and sold" The thin
for the son#riter to remem$er is that no matter #ho the co()riht ets assined to
he or she is the original owner of the co()riht, and so has a leal riht to ;"5F of
the dealer (rice of EVE6G 6ECD6D 3DED"
There have $een man) cases in the music industr) of (laiarism, #here a
$and or artist co(ies another $and or artist<s son" If it can $e (roved that the
differences in the son are so insinificant that the) miht as #ell Cust $e the same,
the original #riter of the son has the riht to ask for their ;"5F of AEE records sold
$) the accused $and0artist"
7o# #ould an artist make mone) if a son#riter has #ritten their sonsN The
truthful ans#er is that the) don<tM At least, ver) rarel)" As sho#n in the case stud),
if a record sells for +1"/', and 12( 9;"5F: oes to the son#riter, then 2'F of the
remainin +1"2; oes to#ards distri$ution costs 9a((ro1 2;(:, then #e deduct
manufacturin costs of 8'(, leavin onl) &'( of #hich, 2'F oes to#ards the artist
9,( (er record sold:" In other #ords, the (erson #ho #rote the son for the artist ets
dou$le the mone) the artist ets for not doin an)thin other than the initial #ritin
(rocess"
The #a) in #hich an artist can make more mone) from this (rocess is either
$) #ritin their sons, like man) $ands and artists these da)s do, or, as stated in the
case stud), $) =#ritin> their o#n sons" %) this, I mean that so lon as the artist is a
(art of the #ritin (rocess, the) too o#n the oriinal co()riht" This means that of
the ;"5F of the dealer (rice (er record sold, half 9/"25F: oes to the actual
son#riter and the other half to the artist0$and" 3o lookin $ack at the e1am(le
a$ove, the son#riter #ould no# et ,( (er record sold and the artist #ould et 12(
(er record sold" Ihich (uts the artist 9#ho is actuall) doin all of the #ork in tourin,
(romotin and intervie#in: $ack above the son#riter #ith reards mone) makin"