Hungarian Design Yearbook 2013

MAGYAR
DESIGN
VKNYV
2013
HUNGARIAN
DESIGN
YEARBOOK
MAGYAR
DESIGN
VKNYV
HUNGARIAN
DESIGN
YEARBOOK
2013
BEVEZETK
INTRODUCTIONS
5
KVESS ELTTEM!
10
FOLLOW ME AHEAD!
13
VIGYZZ, KSZ, STARTUP
16
READY, SET, STARTUP
19
BUDAPEST KT KERKEN
22
BUDAPEST ON TWO WHEELS
25
POSZTKOCSMA
28
POST-PUBS
31
EGYSGBEN AZ ER!
34
UNITY IS STRENGTH!
37
PRFTK A SAJT HAZJUKBAN
40
PROPHETS IN THEIR HOMETOWN
43
TARTALOM
CONTENT
2 MAGYAR DESIGN VKNYV 2013 HUNGARIAN DESIGN YEARBOOK
A VLOGATS SZEMPONTRENDSZERE
SELECTION CRITERIA
48
GYAKORLAT TESZI A MESTERT
PRACTICE MAKES PERFECT
50
LASSAN MEGYNK MESSZIRE
GET FAR SLOWLY
74
RITKA MADRNAK KEDVES A KALITJA
BIRDS RARELY LOVE CAGES
90
EBBEN MARADUNK, MINT A RGIEK
SO WELL STICK WITH IT AS OLD FOLKS DID
110
PRJT RITKTJA
UNPARALLELED
126
LLAT-E, VAGY SZERZET?
ANIMAL OR CREATURE?
140
MADZAGON SE LEHETNE MEGTARTANI
THEY CANNOT BE KEPT IN ONE PLACE ON A LEASH
158
TEDD, MERT KELL! (KAZINCZY)
DO IT, FOR YOU MUST! (KAZINCZY)
182
DJAK
AWARDS
206
SZERZK
AUTHORS
212
IMPRESSZUM
IMPRINT
216
TARTALOM CONTENT 3
A KREATV KD THE CREATIVE CODE 5
A KREATV KD
Az ember az egyetlen, aki a kreativitst gyakorolni tudja.

sszerakja a vilgot, feldlja, majd jra sszerakja. Soha
nincs ksz. Az az emberisg vgt jelenten.
Klnsen egy olyan vilgban, amelyben a trsadalmak
sikeressgben eltrbe kerlt s meghatrozv
vlt a kreativits, a folyamatos innovci, a tudomny
s mvszet konvergencija.
Klnsen egy olyan vilgban, amelyben az emberisg
legnagyobb kihvsnak az tnik, tagjai miknt tudnak
egytt lni globlisan, ugyanakkor identitsukat
megrizve, szabadon.
Klnsen egy olyan vilgban, amelyben a kreatv kd
a designkd jelenlte jelzi egy trsadalom kulturlis
s gazdasgi llapott.
A krds az, hogy milyen trsadalmi preferencik
fogalmazdnak meg egy adott kzssgen bell, s
felsznre tr-e a jelen idej, kortrs igny az emberi let
minsgnek megvltoztatsra.
Ez elssorban kulturlis krds. Hiszen, ha krljrjuk
a design fogalmt, megkapjuk a mintzatot. Ott kezddik
a mintzat, hogy valamikor az opera volt az avantgrd,
ma a design az.
s azzal folytatdik, hogy a design nem stlusirnyzat,
s nem is a trendisg szinonimja, hanem magatarts-
forma. Folyamatos kritikja a megszoksoknak, az emberi
let minsgnek alapegysge, trsadalmi jelensg.
A clunk nem a kvets, hanem az j utak keresse,
a trsadalmi problmkra adott vlaszok sszessge.
Itt s most, Kzp-Eurpban, Magyarorszgon,
folytatlagosan. Arrl, hogy mi a kzs, a kzp,
a kzssgi, az eurpai.
s hogy ne felejtsem: a knyv, a Design vknyv.
Megcsinltuk. Elszr Magyarorszgon.
KOPEK GBOR
THE CREATIVE CODE
Only man can use creativity. Man assembles the world,

ravages, then reassembles it. It is never finished. That
would mean the end of humanity.
Particularly in a world where creativity, unceasing
innovation, the convergence of science and art have
become prominent and dominant in the success
of societies.
Particularly in a world where the greatest challenge for
humanity seems to be how to coexist globally, while
retaining its identity, freely.
Particularly in a world where the presence of the creative
codethe design codesignifies the cultural and economic
condition of a society.
The question is what social preferences are voiced
within individual communities and whether the present,
contemporary need to change the quality of human life
surfaces.
This is primarily a cultural issue. For if you explore the
concept of design, you get the pattern. The beginning
of the pattern shows that opera used to be avant-garde,
and now design is.
The pattern continues unfolding that design is not
an artistic movement or the synonym of being chic,
but an attitude. It is a constant criticism of routines,
a fundamental unit of the quality of human life,
a social phenomenon.
We do not aim to follow, but to seek new paths, the totality
of answers given to social problems. Here and now,
in Central Europe, in Hungary, continuously. About what
is collective, central, community, European.
Oh, lest I forget: the book, the Design Yearbook. We did it.
For the first time in Hungary.
GBOR KOPEK
MAGYAR DESIGN VKNYV 2013
SZVEG: HALASI RITA MRIA
A Moholy-Nagy Mvszeti Egyetem a magyar design-

trtnet alaktsban mindig is komoly sllyal, vezet
szerepben volt jelen. Az egyetem szellemi mhely ltbl
immanens mdon kvetkezik, hogy a nemzetkzi szak-
mai prbeszdbe rsos mveken keresztl is bekapcso-
ldik, vagyis szakknyveket, szakfolyiratokat jelentet
meg. A hazai designlet taln a designrecepci terletn
halmozta fel legnagyobb adssgt, s ez a deficit mra
olyan erss vlt, hogy komolyan akadlyozza tovbbl-
psnket, s jelentsen lernykolja nemzetkzi lthat-
sgunkat. A MOME mint a kreatv ipar legitim s hiteles
szereplje ezt az anomlit prblja felszmolni kt j
kiadvnyval, a Magyar Design vknyvvel s tudomnyos
igny szakfolyiratval, a Disegnval. A 2007 ta ltez
Made in MOME knyvvel egytt a fent emltett szellemi
termkek a hazai designlet valamennyi szintjt kpesek
fedni. A szakfolyirat az akadmiai szint diskurzust indtja
el, az egyetemi vknyv a felsoktats szereplihez szl,
mg az vknyvet a designszcna valamennyi szereplje
haszonnal forgathatja, a szakpolitikai dntshozk csak-
gy, mint a dikok vagy az rdekld laikusok. Az online
s offline formban is elrhet, vlemnyforml kiadv-
nyok jelenlegi ismereteink szerint a tudstranszfer legha-
tkonyabb eszkzei kz tartoznak.
A teljes angol fordtssal megjelen Magyar Design vknyv
2013 hinyptl munka, amely szakmai kzssgnk tbb
vtizedes adssgt rendezi, ugyanakkor lehetv teszi,
hogy a nemzetkzi prbeszdbe emelt fvel lphessnk be.
sszegz mdon, koncentrlt formban jelenleg semmi-
lyen knyv nem foglalkozik (s az elmlt vtizedekben sem
foglalkozott) a kortrs magyar designnal, holott minden
designtudatos s a kreatv ipart stratgiai gazatknt
kezel nemzetnek van vknyv tpus kiadvnya.
A Magyar Design vknyv lte az egsz hazai design-
szakma rdeke. A hazai s a klfldi szakembereknek,
a designereknek s az rdekld nagykznsgnek eleddig
csak atomizlt informcija volt arrl, hogy mi zajlik a ma-
gyar designszcnban, hogy ezek a jelensgek paritsban
vannak-e a nemzetkzi folyamatokkal, egyltaln mik
a kortrs hazai design sajtszersgei, melyek a legjellem-
zbb irnyai. A design egyes szakterletei kztt mg min-
dig nincs tjrs, informciramls. A tervezk tbbs-
gnek nincs informcija arrl, hogy a sajt szakmjn tl
mi is trtnik a magyar designletben, milyen nemzetkzi
eredmnyeink vannak, hol tartunk, melyek a sikergazatok.
Termszetesen a knyv nem szektorikusan/anyagelven
kzelt az egyes tervezi irnyokhoz, gy szerepe lehet
abban is, hogy segtse a designnal kapcsolatos j fogalom-
hasznlat s szemllet meghonostst, a szakmabeliek
s a nagykznsg krben egyarnt.
Az eredmnyek sszegzse, kommuniklsa s terjesz-
tse mindenkppen nveli a szakma hazai s nemzetkzi
presztzst, s erstheti a design irnti bizalmat, vagyis
a design trsadalmi integrcijt, szakemberek s laikusok
kztt egyarnt. A MOME ltal megjelentetett vknyvnek
egyrtelm zenete, hogy az egyetem egy olyan szellemi
mhely, amely nemcsak napi gyakorlata rvn alakt-
ja a hazai designletet, de a sajt partikulris rdekein
tllpve felelsen gondozza is azt a designszcna tudatos
s aktv szerepljeknt.
A knyv vllalsnak megfelelen a hazai designszcna
2013-ban elrt eredmnyeire, figyelemre mlt alkotsaira
koncentrl. Egyrszt a kiadvny elejn tallhat esszk
formjban relevns hazai jelensgeket elemez, ms-
rszt specilis, a vilg nemzetkzi trendjeit is figyelembe
vev tematika/hvszavak mentn strukturlja az adott v
eredmnyeit. Az vknyvnek nem az a clja, hogy a 2013.
vi magyar designlet valamennyi szerepljt regisztrlja
s dokumentlja, sokkal inkbb tematikus vlogatsrl
beszlnk, amelyben egyms mell kerlt vkzi hallgati
feladat, diplomamunka s professzionlis termk. Term-
szetesen nem pusztn a MOME eredmnyeire koncentr-
lunk, hanem a magyar designlet egszre, gy a trsin-
tzmnyek s a nem a MOME-n vgzett designerek
alkot sai ugyanolyan sllyal szerepelnek a kiadvnyban,
mint a sajt terms, st, a klfldn l magyar terve-
zk sem kerltk el a figyelmnket. Mertsnk szn-
dkaink szerint teht a lehet legmlyebb, fkuszunk
a lehet legszlesebb.
A Magyar Design vknyvet 2014-tl kezdve remnyeink
szerint minden vben megjelentetjk.
HUNGARIAN DESIGN YEARBOOK
TEXT: RITA MRIA HALASI
Moholy-Nagy University of Art and Design Budapest has

always been a leader and trendsetter of Hungarian design
history. The university is also an intellectual workshop,
which inherently entails that it is also provides written
input for international professional dialogues, i.e. through
the publication of technical books and magazines.
The Hungarian design scene may have amassed its
greatest debt in the reception of design. This shortfall has
escalated so much by now that it seriously hinders our
progress and significantly overshadows our international
visibility. As the legitimate and authentic player
of the creative industry, MOME intends to put an end to this
anomaly by two new publications, the Hungarian Design
Yearbook and the academic journal Disegno. The above
publications and the book Made in MOMEpublished since
2007can cover all levels of the Hungarian design scene.
The journal launches academic discussions, the university
almanac addresses higher education stakeholders, while
the design yearbook will be useful for all design people from
policy decision-makers through students to keen laymen.
The opinion leader publications, available both online and
offline, are the most efficient means of knowledge transfer
as far as we know it.
The Hungarian Design Yearbook 2013 with full English
translation is a niche work settling our professional
communitys multiple decades of debt, while it also
empowers us to enter international dialogue with head
held high. There are no books out in the market presenting
a summary of contemporary Hungarian design in
a condensed form at the moment (nor has been one in
the past decades) despite the fact that each design-aware
nation that treats its creative industry as a strategic sector
has a yearbook-type publication.
The existence of the Hungarian Design Yearbook is
the concern for all Hungarian designers. Hungarian and
foreign professionals, designers and the public at large
have received only atomised information on what is going
on in the Hungarian design scene, if the happenings are
in line with international trends, or what the peculiarities
and typical movements of contemporary Hungarian
design are. There is still no crossover or information flow
between the individual fields of design. The majority
of designers have no information on what is happening
in Hungarian design life beyond their own fields, what
international achievements we have, where we are or
what success lines we have. Naturally, this book does not
take a sect oral / materialistic approach individual design
trends, consequently, it may be instrumental in helping
the establishment of new concepts, terms and approaches
in design for both professionals and the public.
The summary, communication and dissemination
of achievements certainly raise the prestige of the design
profession at home and internationally, and may increase
trust for design, i.e. the social integration of design, among
professionals and laymen. The Yearbook published by
MOME has a clear message: the university is a think tank
that, besides shaping the Hungarian design scene by way
of its daily practices, disregards its own particular interests
and acts as a responsible patron, a conscious and active
player of the design scene.
The book, in line with its commitment, focuses on
the results and remarkable works of the Hungarian
design scene in 2013. The essays in the first part
analyse relevant Hungarian phenomena and structure
the achievements of the year by special themes/buzzwords
also in consideration of the global and international trends.
The Yearbook does not venture to register and document
all the players in the Hungarian design scene of 2013,
but rather presents a thematic selection that features
students school assignments, graduation works and
professional products side by side. Of course, we shall not
focus on the achievements of MOME only, but the whole
of the Hungarian design scene. This way the works of other
institutions and designers who graduated elsewhere receive
the same respect as our private works, including Hungarian
designers living abroad. Consequently, we give you
the largest possible variety and the widest possible focus.
We hope to publish the Hungarian Design Yearbook every
year from 2014.
KVESS ELTTEM!
KVET TERVEZS MAGYARORSZGON
SZVEG: SZENTPTERI MRTON
KI TUDJA, TALN MOHCS TA JELLEMZ RNK

AZ A KISEBBSGI KOMPLEXUS, AMELY SZERINT
LEMARADTUNK A NYUGATTL. VAGY EZ INKBB AFFLE
SOSEMVOLT S MGIS RKK VELNK L TURNI
TOK? A FELEMSRA SIKEREDETT SZENT ISTVN-I
BEILLESZKEDS ELKERLHETETLEN VELEJRJA?
KOMP-ORSZG EGYETEMES IDEOLGIJA? MORBUS
HUNGARICUS? VAGY CSUPN A LTEZ SZOCIALIZMUS
KELLEMETLEN RKSGRL VAN SZ? BRHOGY
IS VESSZK, NMAGUNK LEBECSLSE S AZ
GYNEVEZETT FEJLETT NYUGAT MAJMOLSA J IDEJE
NEMZETI TRSASJTKUNK, EHHEZ KTSG NEM
FRHET! MRPEDIG A HONI DESIGNKULTRBAN
ENNEK A TRSASJTKNAK EGYIK LEGTIPIKUSABB
FORMJA A KVET TERVEZS.
KVESS ELTTEM! 11
A pldkat a komplexusos Nyugat fel fordulsra Szenczi
Molnr Alberttl Ady Endrig bven sorolhatjuk, s akkor
velk csak az nostoroz nyugatos rtelmisgi tpust,
s nem a mai tmegembert idztk meg. Pedig brmilyen
meglep is, a gyep elvt kvet kortrs bezrkzk, avagy
magyar finitistk s a Keletre nyit nj mdi smnok egyre
vszjslbban nvekv tbora is ebben a betegsgben
szenved minden hzng mellveregetsk ellenre. Mr
ha bennk a globlis vilg regionlis tmegfogyasztit,
s nem a flig sem megemsztett gondolatok hagymzas
delejezinek tmegt ltjuk meg. Brki brmit is mond-
jon, a bezrkzs s a Keletre menekls ppen a be nem
illeszkeds, az Eurptl val leszakads flelme miatt
ersdik csak igazn mostansg.
A kvets mltja
A magyar designkultrban a kvet tervezsrl hatat-
lanul a kulturlis lemarads kisebbsgi komplexusa jut
esznkbe. Mintha bizony mindig nagyobbak szerettnk
volna lenni annl, s mindig kisebbnek lttuk volna ma-
gunkat ahhoz kpest, mint amekkork valjban voltunk.
Mintha mindig keletebbre vagy nyugatabbra keresnnk
magunkat annl, mint ahol valjban lnk, Eurpban.
Ez az identitszavar makacs rksgnk. Pedig nem mi
vagyunk az egyetlen olyan orszg, ahol a msols kultrja
tarts hagyomnnyal br. India, Kna vagy az zsiai kistig-
risek Dl-Korea, Szingapr, Hongkong s Tajvan kreatv
adaptcira pl koppintkultrja kzismert. Egy szuli
tanrtrsam rviden gy foglalta ssze ennek lnyegt:
Megvesszk a TGV-t egyben, sztszedjk az utols szege-
csig, elemezzk minden porcikjt, aztn pedig csinlunk
egy jobb TGV-t! Azt is tudjuk ma mr, hogy John Heskett
a 2000-es vek kzepn megfogalmazott jslata, amely
szerint Kna mg vtizedekig nem tesz majd mst, mint
hogy msol, mr rg a mlt. Az okos kvet tervezk ma
mr a vilg innovcis lvonalba kerltek!
Az imitci nem pusztn a kzeli mltban bizonyult
termkenynek. A latinits szekunder kultrja sikerrel
imitlta s fejlesztette tovbb a primer grg kultra
eredmnyeit. A klasszikus antikvits korntsem szolgai
renesznsz imitcija pedig ugyancsak eurpai kultrnk
egyik legfnyesebb korszakt szlte meg. A creatio ex
nihilo mtosza taln a romantika zsenieszttikjnak volt
igazn sajtja, az eurpai kultra minden ms idsza-
kban ismerte, s skrupulusok nlkl alkalmazta is az
eredetisgre fittyet hny, s az intertextualitsra pl
idzetpotikt, a spolit, vagy pp a patchworkt a hibri-
dits teht nem csupn a legmodernebb idket jellemzi.
1

A magyar ks posztmodernben klnsen felrtkeldtt
hres pesti eklektika pldul, s annak mind a historizmus-
hoz, mind pedig a szecesszihoz kthet formi minden
kvet voltuk ellenre egyedi rtkeket teremtettek. Ez
mg akkor is gy van, ha Le Corbusier az szempontjbl
rthet okokbl annak idejn hanyatt-homlok meneklt
a pesti eklektika ell, s csak a Tabn, illetve az esztergomi
bazilika nyerte el nlunk a tetszst keleti utazsa sorn.
Kzismert, hogy a magyar formanyelvet kitartan keres
Lechner dn is Londonban lelt r a megoldsra, Zsolnay
Vilmos trsasgban: a perzsa s indus motvumok kreatv
felhasznlsra. Marti Gza jegyzeteibl pedig kiderl,
hogy mg a japni mintk kvetsvel is kacrkodott
egy darabig.
A tudomnyszociolgia ksznheten Pierre Bourdieu-
nek rgta tudja, hogy a kreativits ltalban a kulturlis
mezk hatrn a legersebb, az igazi innovatrk mindig
perifrikon (t)jr hatrsrtk voltak, s lesznek is, s ko-
rntsem csupn a fsodor sztrjai. Mrmost, a hatrsr-
tk hatatlanul kvetk is, hiszen a leggyakoribb esetben
mr meglv rtkek jrartelmezsvel, jraprosts-
val, illetve j kontextusba helyezsvel jutnak el forma-
bont jtsaikhoz.
Van rgi a nap alatt!
A fenntarthat lass tervezs ma taln leginkbb megha-
troz szszlja, Alastair Fuad-Luke mr csaknem egy
vtizede brlja a kortrs designkultra jdonsgmnijt,
s rendre a tervezett elvls jegyben dbrg vilg-
raszl szemttermels innovcis letargijrl beszl.
Mint mondja, ahelyett, hogy mindennapi kreativitsunkat
a knyszeres jts hatrozn meg, inkbb a helyi erfor-
rsokra kellene koncentrlnunk, s a mr meglv rtkek
jrahasznostsn kellene trnnk a fejnket. Parven
voltunkban sokszor megvetett vagy eltitkolt felems
hagyomnyaink jrartelmezse eminens pldt nyjt-
hat erre! A ltez szocializmus COCOM-lists, koppint
kalzkultrja, a frccsnttt hamistvnyok, a szenvte-
len hang almondsos VHS-kazettk msolt filmjeinek
s a tuningols, barkcsols fusinak a megtrt, de ettl
mg igenis rendszerellenes atmoszfrja leglis krlm-
nyek kztt, zlses formban rtelmezdhet jra.
2
A nylt
hozzfrs szoftvereknek s a nyitott tervezsnek (open
design) a szellemi tulajdonjog hamis retorikjbl degeszre
hz kapitalista monopliumoktl egyre inkbb szabadulni
kpes szolidris vilga, a digitlis j kzmvessg szava-
tolhat ezrt. A vlsg miatt megtorpanni ltsz, m mg
e mrskeltebb formjban is fenntarthatatlan fogyaszti
kultra lass alternatvi knnyebben jratanulhatk egy
olyan orszgban, ahol mg genercik emlkezetben l
a globlis fogyaszts kort megelz csendesebb kor-
szak, amelyben ismeretlen volt a mrkazr (brand fatigue)
tapasztalata. A vrosi s gerillakertszkeds ma egyre
divatosabb formi ugyancsak nem lehetnek ismeretlenek
a hztji gazdlkods orszgban. Ahogy vidki nagysz-
leink is vajmi kevss rtenk, mi abban a men jdonsg,
hogy megint biciklivel jrunk a munkahelynkre.
Az nrtkelsi zavaroktl terhelt, szervilis kvet terve-
zs egyltaln nem ktelez teht! Nem egyszer fordult
ugyanis el a trtnelemben, hogy a centrum a perif-
ritl kezdett el tanulni, s hogy a szegnyebb orszgok
elnyt tudtak kovcsolni a technolgiai htrnyukbl. Ideje
beltnunk ht, hogy a rendszervlts idejn mg valban
gyarmati voltunk identitszavara, a j reg patplizmuson
nyugv flmveltsgnk, illetve langymeleg provincializ-
musunk s a sajt kultrnk valdi ismeretnek hinya
szolgltatott ki bennnket a Gorenje-turizmus s a reform-
kommunista mekdonaldizci mig hat, sok szempontbl
slyos kvetkezmnyeinek.
3
gy annak a kvet tervezs-
nek is, amelyik folyton-folyvst a gyors egymsutnban
levitzl nyugati s jabban keleti trendek utn lohol
csupn, reflektlatlanul. Mrpedig a termkletciklus-
elmletbl rg megtanulhattuk: a mainstream divatok
rabjai sosem lesznek trendszetterek!
Divatba jn a trsadalom!
Gerillagynksgnk portflijnak cmlapjn szerepelt
ez a szlogenem, 2002-ben, akkoriban, amikor a trsadalmi
cl reklm s a trsadalmilag elktelezett tervezs
(socially responsible design, SRD) fogalmai mg csak
egy igen szk kr szmra voltak ismertek idehaza.
A b vtizede mg j szndk nyelvi humor mra
brl jellegv lett. Manapsg ugyanis mr a csapbl
is szocilis tervezs folyik, mindenki designaktivista
s trsadalmilag elktelezett! Hasonlan ahhoz, ahogyan
a globlis kapitalizmus felvsrolta a krnyezettudatos
szemlletet, s a zld, illetve fenntarthat
agymoss (ti. green washing s sustainability
washing) a nagyvllalati marketing s PR alapvet
mdszerv vlt. Btran kimondhatjuk: a vlsg veiben
nagyzemre kapcsolt a szocilis agymoss (social
washing) is. Szarkasztikusabban fogalmazva: j zlet
immr a szegnysg! Semmi ktsg, a mai magyar
designkultrban ez a kvet tervezs legbosszantbb
pldja. A kapitalizmus ltrejtte ta rendre felzablja,
vagyis piacostja a maga ellenkultrjt ilyen volt
a punkzene bussan jvedelmez j hullmm szeldtse
pldul a nyolcvanas vek elejn. Ez termszetes.
Az azonban igen fj, ha kreatv szakemberek a valdi
cl kritiktlan szem ell tvesztsvel a trsadalmilag
elktelezett tervezs filozfijt sszekeverik a vllalatok
trsadalmi felelssgvllalsval (ti. corporate social
responsibility, CSR), s tehetsgket pusztn a nyugodt
lelkiismeret profitmaximalizls eszkzeknt
kamatoztatjk. Tisztelet a kivtelnek, vknyvnkbe
ilyen projekteket vlogattunk be.
1 A spolia (lat.) korbbi pletek ptanyagainak s dekoratv eleme-

inek jrahasznostst jelenti, fknt emlkmveken. Olyan korok sa-
jtja volt a ks antikvitstl, amelyek nem rendelkeztek mg modern
trtneti tudattal, gy pldul memlkvdelmk sem igen volt.
2 A COCOM betsz az 1947-ben alaptott Coordinating Committee
for Multilateral Export Controls els kt szavbl szletett. A lista
a hideghbor tipikus velejrja volt, s arra szolglt, hogy lehetetlen-
n tegye bizonyos a fegyverkezsi verseny szempontjbl perdnt
termkek exportjt a szovjet blokk orszgaiba.
3 A Gorenje-turizmus kifejezs 1988 ta ismert, ebben az vben vezet-
te be Magyarorszg a vilgtlevelet, aminek kvetkeztben Ausztrit
fknt htvgeken elrasztottk a nyugati luxuscikkekrt rkez
magyar turistk. A mekdonaldizci (McDonaldization) eredetileg
Georg Ritzer szociolgus fogalma volt a posztmodern trsadalmak
lersra, elemzseibl azonban fjan hinyzik a posztszocialista
orszgok rendszervltozsainak rtelmezse gy a politikai elitek
gazdasgi elitt szublimldsnak vizsglata.
FOLLOW ME AHEAD! 13
FOLLOW ME AHEAD!
FOLLOW-UP DESIGN IN HUNGARY
TEXT: MRTON SZENTPTERI
IT MAY BE SINCE THE LOST BATTLE OF MOHCS,

PERHAPS, THAT WE HAVE BEEN NURTURING
AN INFERIORITY COMPLEX, WHEREBY WE ARE
FAR BEHIND THE WEST. OR CAN THIS RATHER
BE A NEVER EXISTED BUT ALWAYS PRESENT CURSE
OF TURAN? AN INEVITABLE CONSEQUENCE OF THE
KING SAINT STEPHENS ODD INTEGRATION EFFORTS?
THE UNIVERSAL IDEOLOGY OF THE FERRY COUNTRY?
MORBUS HUNGARICUS? OR IS IT JUST AN UNPLEASANT
HERITAGE OF THE EXISTING SOCIALISM? ANYWAY,
THE UNDERVALUATION OF OURSELVES, AND THE
IMITATION OF THE SO-CALLED ADVANCED WESTERN
WORLD HAVE BEEN A NATIONAL PARTY GAME FOR US,
WITHOUT A DOUBT! AND IN THE DOMESTIC DESIGN
CULTURE, A MOST TYPICAL FORM OF THIS GAME IS
FOLLOW-UP DESIGN.
Examples for looking complex-ridden to the West are
abound from Albert Szenczi Molnr to Endre Ady, and
they represent only the flagellant intellectuals with the
standards of the West, and not the men in the street of
our times. As surprising as it may be, the balefully growing
group of contemporary loners following the principle of
having a strip of land beyond the marchland, that is the
Hungarian finitists, as well as the new wave shamans
looking to the East also suffers from this disease, despite
all their ranting pretentiousness. At least as long as we see
regional mass consumers of globalism in them, instead
of bunch of delirious mesmerists suggesting merely half
baked and adopted ideas. Whatever people say, both
loneliness and escape to the East are on the rise nowadays,
because of the fear of being unable to adapt, and left
behind Europe.
Following in the past
In the Hungarian design culture, follow-up design inevitably
reminds us of the inferiority complex associated with
being left behind culturally. As if we have always wanted
to be bigger, and seen ourselves smaller than we actually
were. As if we have always wanted to find our substance
to the East or West, compared to where we actually were
in Europe. This identity crisis is a persistent heritage for us.
Note that we are not the only country where the culture of
copying has a great tradition. The copying culture built on
creative adaptation, which is inherent in India, China or the
Asias little tigers (South Korea, Singapore, Hong Kong and
Taiwan) is widely known. One of my colleagues from Seoul
summarised this as follows: We buy TGV as a single unit,
take it apart to the smallest pieces, analyse every detail,
and then, we make a better TGV. We already know as well
that John Hesketts prediction from the mid of the 2000s,
whereby China would not do anything for decades, but
copying, has been superseded a long ago. Smart follower
designers have already become leading global innovators!
It is not only recently that imitation has proved productive.
The secondary Latin culture already managed to
successfully imitate and develop the products of the
primary Greek culture. And the far from servile imitation of
classical Antiquity in the Renaissance also gave birth to
one of the most fruitful eras of the European culture. Maybe
the myth of creatio ex nihilo was typical of the romantic
genius concept; the spolia, the poetry of re-usewhich all
totally neglect originality and build on intertextualityor the
patchwork were known, and unscrupulously applied in all
other eras of the European culture; therefore, hybridity is not
a characteristic of the most recent times only.
1
For example,
the famous eclecticism of Pest particularly appreciated
in the late Hungarian Postmodernism, as well as all of
its forms associated with historicism or the Art Nouveau
managed to create unique value, despite their imitating
nature. This would have happened, even if Le Corbusier
had, for quite understandable reasons, escaped head over
heels from the eclecticism of Pest, and appreciated only
Tabn or the Esztergom Basilica during his journey to the
East. It is widely known that, in his constant search for the
Hungarian form of expression, dn Lechner finally found
the solution in London, in the company of Vilmos Zsolnay:
it was a creative utilisation of Persian and Indian patterns.
Gza Martis notes also reveal that he even contemplated
the imitation of Japanese patterns for a while.
Thanks to Pierre Bourdieu, the sociology of science has
been long aware that creativity is usually the strongest on
the border between cultural fields, and at all times, the real
innovators have been, and will be the illegal trespassers
walking along or crossing peripheries, and not only the
mainstream superstars. However, trespassers are inevitably
followers too, since they most often achieve their non-
conforming innovations by re-interpreting, re-matching
existing values, and putting them in a new context.
There is something old under the sun!
It is for almost one decade that Alastair Fuad-Luke, one
of the most influential advocates of the sustainable slow
design has been criticising the novelty orientation of
contemporary design culture, and keeps talking about the
innovation lethargy associated with the massive global
waste production in the name of planned obsolenscence.
He claims that, instead of having compulsive innovation
define our everyday creativity, we should rather concentrate
on local resources, and contemplate the re-use of existing
values. The re-interpretation of our odd traditions, which
we often dislike or hide as parvenus might be an excellent
example for the above. The heritage of our existing
Socialism, that is the COCOM-listing, copying pirate
culture, the die-cast fakes, the copied VHS videotapes with
dead-pan dubbing, and the atmosphere of modding, DIY
moonlighting, which was tolerated, but still subversive,
may be assigned a new meaning in a lawful context
and sophisticated form.
2
This might be guaranteed by
FOLLOW ME AHEAD! 15
the solidary world of open source software and open
design, which is increasingly independent of the capitalist
monopolies earning vast amounts on the false argument
built on intellectual property rights, and the new digital
handicraft trade. The slow alternatives of our consumer
culture, which seems to have come to a standstill, due to
the crisis, but still unsustainable, even in this moderate
form, are easier to re-capture in a country, where there
are generations still remembering the more peaceful era
preceding that of global consumption, in which brand
fatigue was an unknown experience. The increasingly
fashionable forms of urban and guerrilla gardening should
not be regarded as completely new either in a country rich
in house farming traditions. Likewise, it would be hard for
our grandparents on the countryside to understand why
it is so cool that we go to work by bike again.
Therefore, a servile follow-up design supplemented with
self esteem disorders is by no means mandatory! It is
not unprecedented in history that a centre starts to learn
from the periphery, and that poorer countries can turn
their technological disadvantage into an advantage. It is
time to understand that, at the change of the regime, it
actually was the identity crisis associated with our colonial
dependency, our semi-education built on the good old
procrastination tendency (patplism), our lukewarm
provincialism, and the unawareness of our own culture
exposed us to the grave and persistent consequences
of the Gorenje tourism and the reform communist
McDonaldization.
3
And also to the follow-up design
methodology that entails a constant chase of the western
and lately easterntrends disappearing in
rapid succession, and without reflection.
Although we could have learnt for a long time from the
theory of product life cycle that slaves of mainstream
trends will never become trend setters.
The society becoming fashionable
The cover page of our guerrilla agencys portfolio featured
my slogan above in 2002. This was at a time when the
concepts of social advertisement and socially responsible
design (SRD) were known to a very limited domestic
audience only. What counted linguistic humour little more
than one decade ago has a critical edge by now. Given
that, in our days, social design is a constant issue, and
everybody is a design activist and socially responsible.
Similarly to way global capitalism purchased the
environmentally responsible approach, and green washing
and sustainability washing became part of the standard
corporate marketing and PR methods. We can safely
declare that, in the years of the crisis, social washing has
also switched to power mode. To be a little more sarcastic:
poverty is a good business now! Without a doubt, this
is the most embarrassing example for follow-up design
in the contemporary Hungarian design culture. Since its
birth, capitalism has constantly consumed, i.e. marketed
its own counter-culture; one example is the taming of
punk music into new wave at the beginning of the 80s.
This is natural. However, it is really embarrassing when, by
loosing sight of the actual target without criticism, creative
professionals confuse the philosophy of socially responsible
design with corporate social responsibility (CSR), and
earn on their talent by using it as a profit maximizing tool
without scruples. Kudos to exceptions, we have included
exceptional projects only in our catalogue.
1 Spolia (Latin) means the re-use of the building materials and

decorative elements of former buildings, particularly in monuments.
As of the late Antiquity, it was characteristic of eras that did not yet
have a modern historical concept, and therefore, were not committed
to protecting historical monuments either.
2 The acronym COCOM derives from the first two words in the name of
the Coordinating Committee for Multilateral Export Controls established
in 1947. The list was a typical product of the Cold War; it served to
prevent the export of certain productsconsidered essential, in terms
of the arms racein the countries belonging to the Soviet block.
3 Gorenje tourism is a term known since 1988, when the global
passport was introduced in Hungary, and as a consequence, a wave
of Hungarian tourists rushed to Austria, particularly during weekends,
in search of western luxury goods. McDonaldization is a concept
originally developed for the description of Postmodern societies by
Georg Ritzer, sociologist. However, his analyses inexplicably fail to
provide an interpretation for the change of regime in the Post-Socialist
countries, and thus, to review the transformation of the former political
elite into economic elite.
VIGYZZ, KSZ, STARTUP
DIVATSZ A STARTUP, DE MEDDIG?
SZVEG: KOVCS DNIEL
RES BUDAPESTI KIRAKATOKON A MAGYAR ZLETI

LET FELTR S BEFUTOTT ARCAI MOSOLYOGNAK
A JRKELKRE. A NEMZETGAZDASGI MINISZTRIUM
LLAMTITKRA BEJELENTI, HOGY 2020-RA
BUDAPEST LESZ EURPA STARTUPKZPONTJA,
A FORBES MAGYAR KIADSA PEDIG VITASOROZATOT
INDT A TMBAN. A STARTUP HVSZV LETT
A MAGYAR GAZDASGI LETBEN, S KIS KSSSEL
A KORMNYZATI KOMMUNIKCIBAN IS. MI A HELYZET
A DESIGNEREKKEL?
A startup fogalmnak tartalma folyamatosan vltozik.

Nhny vvel ezeltt mg mindenki indul cgeket rtett
rajta, mra viszont tzsdn jegyzett, millis bevtel vlla-
latokra is hasznljk. Mg az angol zleti szhasznlatban
kifejezetten gazdasgi modellt jelent, a kznyelvben gya-
korlatilag brmilyen, nagyjbl 2000 utn alaptott, eredeti
tletre pt, gyors nvekedsi plya eltt ll vagy azon
mozg cgre alkalmazzk. Az azonnali magyar asszoci-
ci a triumvirtus: a prezentci mfajt jrartelmez,
negyvenmilli felhasznlt tllpett Prezi, az l video-
kzvettsben dobbant UStream s a mobil tvoli elrst
biztost LogMeIn az a hrom cg, amely budapesti in-
dulssal futott be nemzetkzileg is impozns plyt. Mint
pldjukbl is kitnik, a startup a mdia s fogyasztinak
nagy rsze szmra alapveten a digitlis technolgihoz
kapcsoldik, m ez a jelentsrteg is folyamatosan vltozik.
A startup-koszisztma fejldse a rgi minden orsz-
gban magnkezdemnyezsekkel indult, hlzatpts,
tapasztalatcsere, nemzetkzi kapcsolatpts s finan-
szrozskeress cljval. A mig alapveten szemlyisg-
kzpont magyar kzssg sajttermkeken (InsiderBlog,
The Pitch) s olyan, rszben hazai, rszben nemzetkzi
eredet esemnyeken keresztl szervezte magt, mint
a 2008-ban indult StartUp Underground sorozata,
a Colabs Elevator Pitch Competition (2010, 2011), az ugyan-
csak a Colabshoz ktd Startup Weekendek s a vidken
megrendezett Startup Schoolok, a Startup Sauna Buda-
pest, a Pioneers Unplugged vagy a Hackathon. A Buda-
VIGYZZ, KSZ, STARTUP 17
pesten 2014-ben nyitott Google Ground oktat- s tu-
dskzpont mutatja: mra a legnagyobbak is beszlltak.
Nhny v alatt megsokszorozdtak a finanszrozsi
lehetsgek is, mondhatni: vlogatni lehet zleti angya-
lok, alapkezelk, kockzatitke-befektetk kztt, a ha-
gyomnyos inkubcis programok mellett pedig megje-
lentek olyan specilis kezdemnyezsek is, mint a Kitchen
Budapest mentorprogramja.
A startup-koszisztmba komoly llami pnzek ram-
lanak, a 2010-es vekben elssorban az unis JEREMIE
programon keresztl, amelynek helyi mutciit a min-
denkori kormnyok alaktjk sajt kpkre. A kzvetlenl
a vllalkozsoknak juttatott plyzati forrsok mellett
kt ve llami tkebefektet alap mkdik, s lefutott
az inkubtoroknak hirdetett Gazella 1.0 program. Emellett
az llam igyekszik privt partnersgeket is ltrehozni. 2013.
november 5-n mutatta be a Nemzetgazdasgi Miniszt-
rium s a Nemzeti Innovcis Hivatal a sikeres startupok
kpviselibl s a hazai koszisztma vezet alakjaibl
ll Budapest HUB munkacsoporttal kzsen ltrehozott,
Runway Budapestnek keresztelt programot a 2014 s 2020
kztt lehvhat eurpai unis forrsok helyes felhasznl-
sra s a magyar startupcredo ltrehozsra.
Kzp- s Kelet-Eurpban mindentt kitrsi pontknt
tekintenek a startupokra, segtsk fontos kormnyzati cl.
Magyarorszgon tbb llami intzmny azt is felismerte,
hogy remekl hasznlhatk kommunikcis clokra: b-
sggel knlnak sikertrtnetet, s ltvnyos esemnyekre
pt infrastruktrjuk folyamatos csatlakozsi lehet-
sggel kecsegtet. A piacrl meglni prblk egy rsze
joggal vlheti gy: az llam elssorban a sikerpropaganda
rszeknt tekint a jrszt magnerbl ltrejtt startup
koszisztmra, illetve szelektv a preferlt rsztvevket
illeten; ezzel pedig ellentmond az nllsgra, az egyni
boldogulsra s a kitart munkra pt, na meg persze
a nemzetkzi plyra mretezett szemllettel.
Nehezen tudna krosabbat csinlni az llam, mint ha
az amgy is tlhizlalt tkepiacba mg adfizeti millirdo-
kat is pumpl jelenti ki Bojr Gbor, a Graphisoft s az
Aquincumi Technolgiai Intzet alaptja.
1
Szerinte az llam
dolga csak az tlthat szablyozs, a stabil adrendszer,
a jogbiztonsg s a magas szint kzoktats megteremt-
se lenne. A European Entrepreneurship Foundation alapt
elnke, Zboji B. Pter a Runway Budapestre hivatkozva
ennl finomabban fogalmaz: Az llamnak kataliztorszere-
pe van, teht a folyamatban nem vesz rszt, csak elsegti
s ersti azt.
2
Hild Imre, a Magyar Kockzati- s Magn-
tke Egyeslet Global Entrepreneurship Ambassadorja sze-
rint a finanszrozsi mdokat is komolyan t kell rtkelni:
A vilg meghaladta a rgimdi feltalls-szabadalmas
plyzatos gondolkodst.
3
Oldalakon keresztl sorolhatnnk az llami intzmnyek le-
hetsges feladatait a vllalkozi kedv javtsra, az oktatsi
szemllet megvltoztatstl a Budapest-kzpontsg
oldsn, a regionlis egyttmkdsek tmogatsn t
a brokratikus korltok eltntetsig. Sajtos, az llam sze-
repn taln tlmutat, ugyanakkor rvnyes problma az is,
hogy tbb hagyomnyos szakterleten nehezen rtelmez-
het a startup fogalma s az koszisztma egsze. A start-
up a gyorsan fejleszthet, gyorsan berobban s gyorsan
tovbbadhat innovcik vilga nem vletlenl emlkez-
tet tbbeket a digitlis piacra, online marketingre s m-
diatartalomra pt infokommunikcis cgek mostani
startuplza az els dotkomlufira. A startupok tbbsge
ebbe a kategriba sorolhat a kzp-kelet- eurpai rgi-
ban is; igaz, a vonatkoz elemzsek is pp ezen a tren
hivatkoznak a rgi potenciljra lehetsges kitrsi
pontknt.
4
Miutn a hagyomnyosan kreatv s innovatv
szakmnak tekintett design klasszikus mfajai komolyabb
infrastruktrt, befektetst, hosszabb bevezetst ignyel-
nek, s az esetek j rszben szemlyes brandre alapoznak,
hatatlanul a httrbe szorulnak az olyan, a digitlis vilgra
specializlt (ezzel egytt interdiszciplinris) szakterletek
mgtt, mint a user experience design, az interface design
vagy az interakci-design.
Dacra annak, hogy a Magyar Formatervezsi Tancs mr
2007-ben megjelentette a plyakezd, fiatal tervezmv-
szek szmra kiadott Startup Guide-ot, reaglva ezzel az
iskolai kpzs hinyossgaira, a magyar (s a kzp-
eurpai) sajt nem zeng a huszonves divattervezk,
kzmvesmhelyek, animcis rendezk cges sikertrt-
neteitl s vllalkozi karrierjtl. Nyilvn nem a tehetsg-
ben van hiny, s az is biztos, hogy erre a szakmai tudsra
szksg van az okos ktyk s a tetszets interface-ek
vilgban. Inkbb a prioritsokat kijell stratgia, az arra
pl tudstmogatsi rendszer, valamint az rzkeny
szakma s a startup meglehetsen agresszv zleti vilga
kztti medici hinyzik.
A designstartupok tjai igen eltrek. Az okos ajtkilin-
cseket gyrt magyar iBlueOpen killtott a CES 2014-en.
A 2012-ben alaptott krakki Estimote, amely formaterve-
zett okostelefon-szenzorokat llt el, zleti angyalokon,
majd komoly tkebefektetkn keresztl jutott a siker
kapujba. A romn FaceRig, amelynek szoftvere lehetv
teszi, hogy egy tlagos webkamera segtsgvel brmilyen
llnybl virtulis animcit ksztsnk, az eredeti clokat
messze tllpve az Indiegogo segtsgvel gyjttte ssze
az alapokat. Mostanra viszont Magyarorszgon is akko-
rra ntt a startup-koszisztma, hogy elkezdje keresni
a szoksostl eltr lehetsgeket. A magyar divatmr-
kk kzl kt, a startupletkorbl mr jcskn kintt cg:
a Nanushka s a USE unused is privt tkebefektet, kt
szemlyes mrka, a Dora Abodi s a REKAVAGO pedig az
llami Szchenyi Tkealap segtsgvel tudott szintet
lpni. Ugyancsak szemlyes mrkaknt pti cgt a fiatal
formatervez, Toronyi Pter; Papr!kum nev fszerrlje
a befektetnek ksznheten hamarosan megjelenik az
zsiai piacokon.
Mg a fenti tervezk egyrtelmen a nemzetkzi piacra
trnnek be, a designstartupok jelents rsze a bels
keresletre fkuszl, ami az ezzel kapcsolatos negatv
vlekedsek ellenre nem felttlenl tvt. A regionlis
kapcsolatokat meglepen kevesen prbljk kihasznlni,
elssorban a nyelvi nehzsgek, msodsorban a perspekt-
va (valamint az ezzel rendelkez mentorprogramok) hinya
miatt. Pedig a kzp-kelet-eurpai rgi orszgai szmos
gazdasgi s kulturlis prhuzamot mutatnak, radsul,
mg egyesvel nehzkesen, rgiknt mr rtelmezhetk
a globlis piac szmra is. Tegyk hozz: egyrtelmen
akadnak kzs fkusztmk a divat, a formatervezs vagy
a trgyalkots tern, mg ha ezek specilis szakterletek
is. Ilyenek pldul azok a fejlesztsek, amelyek a htr-
nyos helyzetek megsegtsnek gondolatbl indulnak
el, mint az rzkelsre kpes bolgr mkz, a Smart Hand
(Chipo Labs), vagy a kerekesszk-vezrlsre kifejlesztett, de
rengeteg ms clra is hasznlhat magyar GyroSet (Now
Technologies). Az online divat- s designkereskedelem
plyjn jtszik a cseh Designeros, a lengyel SHOWROOM
s a MyBaze, vagy a 2008-ban alaptott online vintage
shop, a litvn Vinted, amely 2014 februrjban jelentett be
komoly tkebefektetst.
5
Fontos fkuszterletnek szmt
a 3D nyomtats s annak kapcsold gai, olyan gyorsan
nvekv regionlis szereplkkel, mint a litvn CGtrader
s Rilbits, a lengyel Jelwek, Pirx s Zortrax, illetve a finn-
szt Fabulonia. Egyre tbb az olyan designrzkeny user
interface fejleszts is, mint a cseh Kaicore vagy az egyedi
knyvappeket publikl ukrn digitlis kiad, a Gutenbergz.
A lehetsges egyttmkdseket mg egy fontos tnyez
akadlyozhatja: a trtnelmi rivalizls. Loklis szempont-
bl nem mindegy, hogy Bukarestet, Bcset, Varst, Vilniust
vagy Budapestet emlegeti a vilg a rgi startupfvro-
saknt pedig a nagy kpet szemllve ez egyltaln nem
szmt. Magyarorszgrl nzve igenis rdekes s tanuls-
gos, mit csinlnak a romnok, az sztek s a litvnok. A j
irnyra plda a 2014-ben indult Central European Startup
Awards, amelynek rszeknt a budapesti Design Terminl
kln designerstartup-djat is kioszt.
Ideje folytatni a regionlis sikertrtneteket. Szksg
van egy kzp-kelet-eurpai Skype-ra mondja a hor-
vt Codeanywhere CEO-ja, Ivan Burazin.
6
A rgi most
a brmi megtrtnhet korszakt li, mint azt bizonytja
a 2014 prilisban nyolcmilli eurs befektetst bejelent
horvt elektromosaut-gyrt Rimac, a Kickstarteren majd
flmilli dollrt gyjt lengyel NeuroOn alvmaszk, vagy az
1,34 milli eurs befektetssel orszgos rekordot dnt on-
line infografika-kszt program, a lett Infogr.am. Klnle-
ges trtnetek, de bizonytjk: innen is meg lehet csinlni.
Egyedl azonban nem fog menni.
1 Bojr Gbor: A bauxitot tall diszn s a magyar startupok.

Forbes, 2014. 04. 89.
2 Zboji B. Pter: Entrepreneurship mindentt. Forbes, 2014. 04. 1012.
3 Hild Imre: Sok finesz kis helyen. Forbes, 2014. mrcius, 1012.
4 Szabo, Balazs: How Central Eastern Europe Is Transforming From
Outsourcing To A Real Tech Hub. Forbes.com, 2013. oktber 10.
URL: www.forbes.com/sites/ciocentral/2013/10/02/how-central-eas-
tern-europe-is-transforming-from-outsourcing-to-a-real-tech-hub
(letlts dtuma: 2014. jnius 4.).
5 Jellemz, hogy a The Europas nev eurpai techstartupverseny dn-
tje Divatstartup kategrijnak mind a ht szereplje online ruhz.
6 We need a Skype of the CEE region. Interview with Ivan Burazin,
entrepreneur from Croatia. CEE Startups, 2014. janur 8.
URL: www.cee-startups.com/2014/01/08/we-need-a-skype-of-the-
cee-region-interview-with-ivan-burazin-entrepreneur-from-croatia/
(letlts dtuma: 2014. jnius 4.).
READY, SET, STARTUP 19
READY, SET, STARTUP
STARTUP IS THE CURRENT BUZZWORD,

BUT HOW LONG?
TEXT: DNIEL KOVCS
UP-AND-COMING AND SUCCESSFUL FACES FROM

THE HUNGARIAN BUSINESS LIFE GIVE A SMILE AT
PASSERS-BY ON THE SHOP-WINDOWS OF VACATED
STORES IN BUDAPEST. THE SECRETARY OF STATE OF
THE MINISTRY OF NATIONAL ECONOMY ANNOUNCES
THAT BUDAPEST WILL BECOME THE STARTUP CENTRE
OF EUROPE BY 2020, AND THE HUNGARIAN EDITION OF
FORBES LAUNCHES A SERIES OF DISCUSSIONS ON THE
TOPIC. STARTUP: IT HAS BECOME A REAL BUZZWORD
IN HUNGARIAN ECONOMIC LIFE AND, WITH A SHORT
DELAY, IN THE GOVERNMENTS COMMUNICATION. AND
WHAT ABOUT DESIGNERS?
The meaning of the concept startup is continually changing.

A few years ago everybody construed it as a recently
established enterprise, and today the word is also used for
large companies with revenues above a million, quoted at
the stock exchange. While in business English language it
expressly means an economic model, common parlance uses
it virtually for any company founded after ca. 2000, based on
a genuine idea, that is ahead, or in the course, of a trajectory
of rapid growth. An immediate association in Hungary will
be the triumvirate: Prezi with its over forty million users that
reinterpreted the genre of presentations, UStream springing
ahead in video broadcasting, and LogMeIn, a provider of
mobile remote accessthese are the three companies that,
after a launch in Budapest, have run a career imposing even
from an international perspective. Their examples make it
clear that the media and most of its consumers associate
startups fundamentally with digital technology, but that layer
of meaning is also continually changing.
In every country in this region the evolution of the startup
ecosystem began with private initiatives aimed at
networking, exchange of experience, building international
relations and fundraising. The Hungarian community,
personality-centred to date, has organised themselves
in the press (InsiderBlog, The Pitch) and at such events,
partially domestic and partially international, as the StartUp
Underground series launched in 2008, the Colabs Elevator
Pitch Competition (2010, 2011), the Startup Weekends
also related to Colabs, the Startup Schools delivered in
the provinces, the Startup Sauna Budapest, the Pioneers
Unplugged or the Hackathon. The Google Ground training
and knowledge centre opened in 2014 shows: even the largest
companies have joined by now. Funding opportunities have
been multiplied over the last few years to an extent that
you can, so to say, cherry-pick from business angels, fund
managers and venture capital investors, and, in addition to
traditional incubation programs, special initiatives have also
appeared, such as Kitchen Budapests mentor program.
Big state monies have also been pumped into the startup
ecosystem, primarily through the EUs JEREMIE program in
the first decade of the millennium, whose local mutations
the national governments at any time shape to their own
taste. Apart from tender/competition funds directly allotted
to enterprises, a state-run capital investment fund has been
operated for two years, and a program called Gazella 1.0
was also run for incubators. Besides, the Hungarian state
also strives to create private partnerships. On 5 November
2013, the Ministry of National Development and the National
Innovation Office presented the program called Runway
Budapest, created jointly with the Budapest HUB working
group made up of representatives from successful startups
and leading figures of the domestic ecosystem, for the
proper use of EU funds available between 2014 and 2020 and
for creating a Hungarian startup credo.
Everywhere in Central and Eastern Europe, startups are
looked at as breakthrough points, and supporting and
assisting them are important governmental goals. Several
Hungarian government agencies have recognised that
they can be excellently used for communication purposes:
they provide an abundance of success stories and their
infrastructure built on spectacular events promises
continuous joining opportunities. Some of those who try
to survive in the market may rightfully think that the state
regards the startup ecosystem developed mainly from
private funds as part of their success propaganda, and
that they are biased in selecting the preferred participants,
by which they defy the approach that is based on
independence, personal welfare/development and hard work
and, of course, aiming to build up an international career.
The state could hardly do anything more harmful than
pumping taxpayers billions into a capital market that
is over-fattened anyway, says Gbor Bojr, the founder
of Graphisoft and the Aquincum Institute of Technology.
1

According to Bojr, a states duty would only be to create
transparent regulations, a stable tax regime, legal certainty
and a high-level public education. Referring to the Runway
Budapest, Pter B. Zboji, the founder-president of the
European Entrepreneurship Foundation puts it more mildly:
A state has a catalyst role, i.e. it does not take part in the
process but promotes and reinforces it.
2
According to
Imre Hild, the Global Entrepreneurship Ambassador of the
Hungarian Private Equity and Venture Capital Association,
modes of funding will also need to be thoroughly re-
evaluated: The world has surpassed the old inventor-
patentee-tenderer way of thinking.
3
You could make a list of several pages about government
agencies possible duties to promote entrepreneurship, from
changing the approach in education through dissolving
the Budapest-centred attitude and supporting regional
partnerships up to eliminating bureaucratic barriers.
Possibly going beyond the states roles, another particular
and prevalent problem is that the concept of startups and
the entire ecosystem are difficult to apply in a number of
traditional professional areas. Startups are associated with
innovations that can be quickly developed, can quickly burst
in and can be quickly passed onit is not by accident that
todays startup fever among info-communication companies
building on the digital market, online marketing and
media contents reminds many people of the first dot-com
bubble. Most startups belong to that category even in the
Eastern Central European region; true, however, the relevant
analyses refer to our regions potential exactly in this field
as a possible break point.
4
As the classic genres of design,
a profession considered traditionally creative and innovative,
require major infrastructure, investment and longer
introduction, and rely in most cases on personal brands, they
inevitably fall behind such professional (and at the same
time interdisciplinary) areas specialised in digital worlds as
user experience design, interface design or interaction design.
Although the Hungarian Design Council published a Startup
Guide to early-stage young design artists back in 2007,
thus responding to the deficiencies in school education,
the Hungarian (or Central European) press does not resound
corporate success stories or entrepreneurial careers
of twentyager fashion designers, handcraft workshops
or animation directors. Obviously, there is no shortage
of talent; and there is certainly a need for such professional
expertise and skills in the world of smart gadgets and
READY, SET, STARTUP 21
fancy interfaces. What is really missing is the mediation
among the priority-setting strategy, the knowledge support
system built on that, a sensitive profession and the startups
aggressive business arena.
Design startup companies follow very different paths. The
iBlueOpen, manufacturing smart door-handles, exhibited
in the CES in 2014. Founded in Krakow in 2012, Estimote,
a manufacturer of design sensors for smart phones has
reached success through business angels, then major
capital investors. The Romanian FaceRig, whose software
allows you to make a virtual animation from any creature
with an average webcam, has superseded their initial goals
and collected the necessary foundations with the help
of Indiegogo. By now Hungarys startup ecosystem has
also grown big enough to begin looking for non-standard
opportunities. Out of Hungarian fashion brands, two
companies, well beyond their startup age, Nanushka and
USE unused have managed to step to the next level with
help from private investors while two personal brands, Dora
Abodi and REKAVAGO have done the same with help from
the states Szchenyi Capital Fund. The young designer,
Pter Toronyi also builds his company as a personal brand;
thanks to investors, his spice mill Papr!kum will soon
appear on Asian markets.
While the above designers clearly wish to conquer
international markets, a significant part of design startups
focus on domestic demand, which, despite all the negative
views about it, is not necessarily a wrong path. Surprisingly
few designers attempt to utilise regional relationships,
primarily for language barriers and, secondly, for the lack
of prospects (and of mentor programs that could provide
them outlooks). Yet, the countries in the Central Eastern
European region show numerous economic and cultural
parallelisms, and any one of them alone is difficult to
understand, their appearance as a region, however, could
be much more tangible, for the global market. Let us add
to it: clearly, there are focal topics for them to share in the
field of fashion, design or creation of objects, even if they
are special areas. Those initiatives include, for instance,
the developments stemming from the idea of providing
help to the disadvantaged, like the Smart Hand (Chipo
Labs), an artificial hand capable of sensing from Bulgaria,
or the Hungarian GyroSet (Now Technologies) developed
for driving wheel-chairs but also usable for a large number
of other purposes. The players in the field of online fashion
and design trading include the Czech Designeros, the
Polish SHOWROOM and MyBaze, and the Lithuanian online
vintage shop Vinted, established in 2008, that announced
a major capital investment in February 2014.
5
3D printing
and related branches qualify as significant focal points,
with such rapidly growing regional actors as the Lithuanian
CGtrader and Rilbits, the Polish Jelwek, Pirx and Zortrax or
Finnish-Estonian Fabulonia. There is an increasing number
of design-sensitive user interface developments such as the
Czech Kaicore or the Ukrainian digital publisher Gutenbergz
that publishes individual book applications.
Potential co-operations can be hindered also by an
important factor, the historical rivalry. While from local
perspective it does matter whether the world mentions
Bucharest, Vienna, Warsaw, Vilnius or Budapest as the
regions startup capital, it does not at all make a difference
if you look at the big picture. What Romanians, Estonians
and Lithuanians do looks interesting to local Hungarian eyes.
An example for the right direction is the Central European
Startup Awards launched in 2014 in the framework of which
the Design Terminal in Budapest also issues a special
designer startup award.
It is high time to carry on with regional success stories.
There is a need for an Eastern and Central European Skype,
says Ivan Burazin, the CEO of Codeanywhere in Croatia.
6

The region is living in days when anything can happen
as exemplified by the Croatian electric car manufacturer
Rimacs announcement on an eight million Euro investment
in April 2014, the Polish sleeping mask NeuroOn collecting
nearly half a million dollars on Kickstarter, or the Latvian
online infographics creating program called Infogr.am that
hit national records with a 1.34 million Euro investment. They
are special stories but they prove: you can make it from here.
But you cannot make it alone.
1 Bojr, G., A bauxitot tall diszn s a magyar startupok. Forbes,

April 2014, pp. 89.
2 Zboji, B. P., Entrepreneurship mindentt. Forbes, April 2014, pp. 1012.
3 Hild, I., Sok finesz kis helyen. Forbes, March 2014, pp. 1012.
4 Szabo, B., How Central Eastern Europe Is Transforming From
Outsourcing To A Real Tech Hub. Forbes.com, October 10, 2013.
URL: www.forbes.com/sites/ciocentral/2013/10/02/how-central-
eastern-europe-is-transforming-from-outsourcing-to-a-real-tech-hu
(date downloaded: 4 June, 2014).
5 It is typical that all the seven finalists in the Fashion startup category
of the European tech-startup competition The Europas were online stores.
6 We need a Skype of the CEE region. Interview with Ivan Burazin,
entrepreneur from Croatia. CEE Startups, January 8, 2014.
URL: www.cee-startups.com/2014/01/08/we-need-a-skype-of-the-
cee-region-interview-with-ivan-burazin-entrepreneur-from-croatia
(date downloaded: 4 June, 2014).
BUDAPEST KT KERKEN
SZVEG: HOFFMANN PETRA
RM LTNI, AHOGY A KERKPROZS HAZNKBAN

IS A VROSI KZLEKEDS EGYRE NPSZERBB,
ELFOGADOTTABB S MKDKPESEBB FORMJV
VLIK. AZ ELMLT VEKBEN A HTKZNAPI
KERKPRHASZNLK SZMA A FVROSBAN
DUPLJRA NTT, S A JL RZKELHET BELVROSI
KERKPROS-JELENLT AZT MUTATJA, HOGY
EGYRE TBBEN ISMERIK FEL A KERKPROZSBAN
REJL GYORS, EGSZSGES, KLTSGHATKONY
S KRNYEZETBART KZLEKEDSI FORMA
ELNYEIT. A VROSVEZETK VRL VRE NAGYOBB
HANGSLLYAL S LTVNYOS INTZKEDSEKKEL
SZTNZIK A KERKPROZST MINT ALTERNATV
KZLEKEDSI FORMT. EZT MI SEM MUTATJA
JOBBAN, MINT AZ EGYMST KVET KZSSGI
KERKPRKLCSNZ RENDSZEREK LTREJTTE
ESZTERGOM UTN BUDAPESTEN S HAMAROSAN
SZEGEDEN IS BICAJOZHATUNK A VROSVEZETS LTAL
BIZTOSTOTT KERKPROKON.
BUDAPEST KT KERKEN 23
A Bubi fvrosi kzbringarendszere els krben 75 termi-
nlt s 1100 darab kerkprt mkdtet. Jllehet az ves
brlet ra eurpai mrcvel igen magas, a hazai felhaszn-
lk klnbz kedvezmnyekben rszeslnek. Amennyiben
sikeresnek bizonyul a Bubi Budapesten, a msodik fzis-
ban akr hromszoros mretre is duzzadhat a kzbringa-
hlzat az elkvetkezend vekben, gy a vrosi kzlekeds
legtlterheltebb szakaszait sokkal gyorsabban, vidmab-
ban, stresszmentesen tehetjk meg. Ezeket egszti ki
a folyamatosan bvl kerkprt-hlzat, s sznestik
azok a rendezvnyek, amelyek a bicajozst tmogat v-
rosvezeti szndk lenyomatai.
A vrosi bringsok szmra a biciklizs letforma; bszkn
azonosulnak a kerkpros-szubkultrval, s a kzssg-
hez val tartozst elszeretettel kommunikljk trgyai-
kon, ltzkdskn keresztl. De lssuk, hogyan jutott
el a npszersg ilyen fokra nlunk is a vrosi bicajozs!
Kis budapesti bringatrtnelem
2004-ben a Magyar Kerkpros Klub s a fvrosi futr-
kultra nhny elktelezett kpviseljnek kzs szerve-
zsben Budapest is csatlakozott a vilg legnpszerbb
kerkpros felvonulshoz, a Critical Masshez. A Critical
Mass (CM) kezdemnyezse egy hetvenes vekbeli stock-
holmi felvonuls tletn felbuzdulva 1992-ben ltott nap-
vilgot San Franciscban, ahol nhny v alatt tbb ezer
felvonult szmll mozgalomm ntt. Mra vilgszerte
tbb mint 300 vrosban rendeznek ilyen felvonulsokat,
amelyeken alkalmanknt tbb tzezer lelkes kerkpros
tekeri vgig a legnpszerbb belvrosi tvonalakat. A leg-
jelentsebb eurpai kerkpros felvonuls, az 1977-ben
indult berlini Star Ride alkalmval 2011-ben 150 000 ember
tallkozott a clban a Brandenburgi kapunl.
A magyar Critical Mass tevkenysgnek kilenc ve alatt
a rendezvny az orszg tbb nagyvrosban is meghono-
sodott; vente kt alkalommal tzezrek pattantak nye-
regbe, hogy kollektv jelenltkkel felhvjk a figyelmet
a vrosi biciklizs ltjogosultsgra. A CM sokkal tbbet
jelentett a fvros szmra egy lelkes, vente-ktvente
hatalmas tmegeket megmozgat brings felvonulsnl:
a kerkprozst krnyezettudatos, alternatv s rendkvl
divatos letformv lptette el. Eredmnyekpp vrl
vre egyre tbben vlasztjk a bringt, a kritikus tmeg
pedig az autsokat is nagyobb tolerancira sztnzi, akik
mr-mr a vrosi kzlekeds egyenrang rsztveviknt
tekintenek a kerkprosokra.
2013-ban a Critical Mass szervezgrdja gy ltta, hogy
a kezdemnyezs mkdsnek kilenc ve alatt jszervel
mindent elrt, ami alulrl szervezd, nonprofit civil szer-
vezetknt lehetsges volt. Ezrt 2013-tl nincs tbb CM,
felvonulsok rendezse helyett a szervezk a vrost rint
szakmai krdsekre, a mindennapos rdekkpviseletre
s olyan ltvnyos, kerkprozst npszerst programok
szervezsre koncentrlnak, mint a Nemzeti Fejlesztsi
Minisztrium kezdemnyezsben megvalsul Bringzz
a munkba!
1
kampny.
Kerkpron az let
A budapesti bringzs alternatv letforma, ha gy tetszik,
a kzlekeds s a fenntarthat, egszsges letmd kr-
dsre adott sajtos designmegolds, mellyel kzelebb ke-
rlhetnk a vroshoz, testkzelbl lhetjk meg annak di-
namizmust, valamint azt a klnleges szabadsglmnyt,
amely a Vrbl legurulva, vagy a Szabadsg hdon thajtva
minden alkalommal elfogja az embert. Ha jobban megfi-
gyeljk kerkpros-kultrnkat, lthatv vlik az az ers
emocionlis kapocs, amellyel a vrosi biciklistk a kerk-
prozshoz s maghoz a kzlekedsi eszkzhz ktdnek,
minl egyedibb megoldsokkal kommuniklva a szem-
lyisgket, az zlsvilgukat a biciklijkn, a ruhzatukon
s a kiegsztiken keresztl. Ezt a szellemisget kpviseli
a Hungarian Cycle Chic npszer blogja s az InStyle maga-
zinnal kzs szervezsben megvalsul rendszeres brings
divatbemutatk is, amelyek nemes egyszersggel azt pl-
dzzk, hogy a vrosi bringzs nem felttlenl sport vagy
hobbi, hanem egyszeren csak felszabadt kzlekedsi
forma, melyet ppgy zhetnk csinosan hivatalba menet,
mint sportosan vagy knyelmesen a htvgn.
Egyedi zls, egyedi kerkpr
Ltvnyosan fejld kerkpros-kultrnk szmos bicikli-
pt mhely s manufaktra szmra teremtett tptalajt
az elmlt vek sorn. A nemzetkzi szakmai berkekben
is egyre elismertebb Mernyi Bicycles miskolci mhe-
lyben Mernyi Dniel keze munkjt dicsr darabok
szletnek. Dani a legends olasz kerkprptnl, Dario
Pegorettinl tanult, majd visszakltzve ltrehozta a hazai
made-to-measure bringapts elit alakulatt. Mhely-
ben egyni elkpzels s mret alapjn kszlnek gyny-
r, egyedi orszgti kerkprok, melyek mra nemzetkzi
killtsok lland szerepliknt npszerstik a kis ltsz-
m tervezcsapat tehetsgt s szakrtelmt.
Hlgyek szmra knl egyedi vrosi bicajokat a Csajbringa
ktfs budai mhelye Kdr Viktor s Erd Zsolt a fenn-
tarthat szellemisg elktelezettjeiknt rgi kerkprok-
nak adnak j letet. A vllalkozs egyszeri tletbl az egyik
legsikeresebb hazai bringsmhelly fejldve valstja
meg a legklnflbb elkpzelseket.
A technolgiai jtsok llovasa a hazai kerkprtervezs-
ben a Stringbike tervezcsapata. A klnleges, lnc nlkli
hajtst tmogat elven mkd bicajok a Schwinn-Csepel
kerkprgyrtval egyttmkdsben kszlnek, s egye-
lre meglehetsen borsos ron rhetk el, de a tovbbi
fejlesztsek remlhetleg hamarosan lehetv teszik
a kltsghatkony kivitelezst. s ha mr Csepel, ak-
kor Csepel Royal! A npszer hazai kerkprgyrak kzl
a Csepel volt az els, amely a fixirletet (ez a futrkult-
rbl kintt, rkhajts kerkpr beceneve) meglovagolva
szmtalan vltozatban knlta megfizethet ron orszgti
stlus, m jellemzen vrosi hasznlatra kszlt bringit.
Az egyedisgre nagy hangslyt fektetve a Csepel webol-
daln a legaprbb rszletekig zlsnk szerint llthatjuk
ssze a sajt Royalunkat, ami garantlja, hogy a bicajunk
soha nem jn velnk szembe a kerkprton.
Bringadivat
A bringzs trhdtsnak nvekedsvel termszetesen
a hazai kerkprosdivatot kpvisel tervezket is egyre
nagyobb npszersg vezi. Az UrbanLegend Gerby
Zsfinak a Moholy-Nagy Mvszeti Egyetemen 2011-ben
ksztett diplomamunkjbl szletett divatmrkja
a mfaj hazai ttrjeknt elsknt ismerte fel a divat
tern mutatkoz piaci rst. Szezonrl szezonra stlusos,
minsgi s kifejezetten knyelmes kollekcikkal ruk-
kol el, ltzkeiben egyestve a biztonsgos biciklizs
knyelmt kiszolgl technikai megoldsokat s a csinos
kerkprozshoz elengedhetetlen stlusjegyeket.
Az UrbanLegend 2014-es tavaszinyri kollekcija Mo-
holy-Nagy Lszl Formatervezsi sztndjban rszeslt.
Az elmlt vek sorn a szubkultra elengedhetetlen kieg-
sztiv vltak Vesms Jlia s Nea Peterca mrkjnak,
a Blind Chic.-nek a darabjai. Tskik stlust a termszetes
minimalizmus, a letisztult, praktikumot eltrbe helyez
formavilg jellemzi; Big Bag Wolf elnevezs alapdarabjuk
klnfle formai s stlusbeli mutcii mellett a kzel-
mlttl kezdve ruhk is sznestik a termkpalettt.
A ZagonDesign a kerkprosdivat arnylag friss szerepl-
jeknt brbl kszti minsgi darabjait, melyek praktiku-
mukbl addan kivl kiegsztk, elegns megjelensk
azonban tlmutat a sportos letmdon.
A kiegsztket sorolva mindenkpp emltsre mlt
Filczer Balzs 2013-ban dik kategriban Magyar Forma-
tervezsi Djjal kitntetett, DORA elnevezs buksisakja.
Klnlegessge, hogy beptett fnyforrsainak ksznhe-
ten lthatv teszi a kerkprost, s vilgt panelei hely-
zetjelzknt is mkdve a biztonsgos vrosi kzlekedst
szolgljk. Az International Bicycle Design Competition
djval kitntetett termk 2015-tl lesz kaphat.
Bringa s kzssg
Termszetbl s hazai megjelensnek alulrl szervez-
d jellegbl addan a bringskultra kz a kzben jr
a kzssgi kezdemnyezsekkel, aminek remek pldja
a budapesti illetsg Cyclonomia programja. A magt
szocilis szvetkezetknt aposztrofl nonprofit szervezet
misszija, hogy kzssgi mhelyknt meghonostsa a DIY,
vagyis Csinld magad! szellemisget a kerkprosok
krben, megtantva ket a bringjuk sszelltsra, jav-
tsra s karbantartsra, mindezt kzssgi esemnyek
s gyerekfoglalkozsok keretben, a slow design szellemi-
sgt npszerstve.
A Budapest Bike Maffia 2011 karcsonyn fiatal bring-
sok ltal alaptott civil szervezetnek clja az nzetlen
segtsgnyjts rszorul civilek s intzmnyek rszre,
tmutats az egymsra figyels, az empatikus maga-
tarts s egy lhetbb vros megteremtse rdekben.
A szervezet tagjai adomnyokat gyjtenek, fznek a rszo-
rulknak, telt szlltanak, s alkalmanknt kzs teker-
sek keretben llatmenhelyekre ltogatnak el, gy hva fel
fontos trsadalmi problmkra nem csak a kerkpros-
kzssg figyelmt.
1 Lsd www.kerekparosklub.hu/bringazzmunkaba.
BUDAPEST ON TWO WHEELS 25
BUDAPEST ON TWO WHEELS
TEXT: PETRA HOFFMANN
IT IS NICE TO SEE THAT CYCLING IS GAINING

POPULARITY, BECOMING AN ACCEPTED AND
FUNCTIONAL FORM OF URBAN TRANSPORT IN
HUNGARY. THE NUMBER OF PEOPLE RIDING EVERY
DAY HAS DOUBLED IN BUDAPEST, AND THE BIKERS
TANGIBLE PRESENCE IN THE CITY SHOWS THAT
AN INCREASING NUMBER OF PEOPLE FIND THE
BENEFITS OF THIS QUICK, HEALTHY, COST-EFFICIENT
AND ENVIRONMENT FRIENDLY WAY OF TRANSPORT.
THE CITYS MANAGEMENT HAS SHOWN INCREASING
EMPATHY IN ENCOURAGING PEOPLE TO GET ON
WHEELS AS AN ALTERNATIVE FORM OF GETTING
AROUND, BY TAKING SPECTACULAR ACTIONS EVERY
YEAR. NOTHING IS BETTER PROOF OF THAT THAN
THE MUSHROOMING COMMUNITY OF RENT-A-BIKE
SYSTEMSFIRST IN ESZTERGOM, NOW IN BUDAPEST
AND SOON YOU CAN RIDE BICYCLES SUPPLIED BY
MUNICIPALITIES IN SZEGED.
As the first phase, the Bubi public bike system in Budapest
now runs 75 terminals and 1,100 bikes. Although the price
of a yearly pass is rather high in a European comparison,
domestic users are granted various discounts. If Bubi
proves successful in Budapest, the network of public bikes
can be tripled in the coming years as the second phase,
allowing us to travel along the busiest urban transport
routes much quicker, cheerfully and free of stress. It is
complemented by the continual expansion of the bicycle
path network and is coloured by events that prove the city
managements firm intent to support cycling.
Cycling is a lifestyle for urban bikers, who are proud
to identify with cyclists sub-culture and are keen to
communicate their identity on their accessories and
clothing. But lets take a look at how urban cycling has
become so immensely popular in Hungary.
A short history of bikes in Budapest
Organised by the Hungarian Cyclists Club and a few
committed representatives of the metropolitan bicycle
messenger culture, Budapest joined Critical Mass, the
worlds most popular event of bikers in 2004. Inspired by
an idea of a ride in Stockholm in the 70s, the Critical Mass
(CM) initiative saw the light of day in San Francisco in 1992,
and in a few years it grew into a movement with several
thousand participating bikers. By now, more than 300 cities
and towns worldwide organise cyclist parades where
sometimes ten thousands of enthusiastic bikers ride along
the most popular routes in city centres. In Berlins Star
Ride, the most significant European cyclist event initiated
in 1977, some 150,000 people gathered in the finish at the
Brandenburg Gate in 2001.
Over the nine years of its operation, the Hungarian Critical
Mass has conquered several major cities where ten
thousands of people mount their bikes to draw attention
to the raison dtre of urban cycling by their collective
presence twice a year. CM meant much more to the capital
than an enthusiastic cyclist event that mobilises enormous
masses twice a year: it raised cycling into an environment-
conscious, alternative and extremely trendy lifestyle. As
a result, more and more people opt for cycling every year,
and their critical mass inspires motorists to exercise more
tolerance, who, in turn, start regarding cyclists as coequal
participants in urban traffic.
In 2013 Critical Mass organisers found that, over the nine
years of their functioning, their initiative had achieved
nearly everything that was possible as a bottom-up non-
profit non-government organisation. That is why there
has been no CM since 2013; as the organisers, instead
of organising events, focus on professional issues that
affect the city, on everyday interest advocacy and on
arranging spectacular campaigns to promote cycling
such as the Bringzz a munkba! (Ride to work!)
1

initiative implemented with support from the Ministry
of National Development.
Life on a bike
Riding a bike in Budapest is a lifestyle or, if you like,
a specific design solution to the questions of urban traffic
and of a sustainable, healthy way of life that allows you
to get closer to the city, to gain a direct experience of its
dynamism and the special feeling of freedom that you can
sense every time you roll down from the Royal Castle or
drive along the Szabadsg Bridge. Taking a closer look at
our cyclist culture, you can easily notice urban bikers strong
emotional link with cycling as well as with their vehicles,
communicating their personalities and tastes with the most
unique solutions on their bicycles, clothing and accessories.
That spirit is represented by the popular blog of Hungarian
Cycle Chic and the regularly held bikers fashion shows co-
organised with the InStyle magazine, which exemplify with
noble simplicity that urban cycling is not necessarily a sport
or a hobby but a liberating form of transportation that you
can pursue in pretty clothes en route to the office or in
a sporty, comfortable way on weekends.
Unique taste, unique bike
Our spectacularly evolving cyclist culture has created
ground for several bike-building workshops and
manufactories. More and more acknowledged even in
professional circles, the Mernyi Bicycles workshop at
Miskolc give birth to pieces in praise of Dniel Mernyis
handiwork. Daniel learnt from Dario Pegoretti, the
legendary bike builder, then returning home he established
the Hungarian elite squad of made-to-measure bike
building. His workshop prepares beautiful made-to-
measure road bikes based on individual ideas that
popularise, as regular items in international exhibitions, the
talent and expertise of the small designer team today.
The two-man workshop Csajbringa (Chicks Bikes) offers
customised city bikes to women: committed to the spirit
of sustainability, Viktor Kdr and Zsolt Erd lend new life
BUDAPEST ON TWO WHEELS 27
to old bicycles. Having grown from a single idea into one
of the most successful domestic bicycle workshop, the
enterprise implements the most versatile concepts.
The pioneer of technical innovations in domestic bike
building is the Stringbike designer workshop. The special
bikes operated with chainless drives are produced in
cooperation with the Schwinn-Csepel bicycle manufacturer
and currently available only at rather high prices but
further developments are hoped to allow cost-efficient
manufacturing to be achieved. And if Csepel, let it be
a Csepel Royal! Out of the popular Hungarian bicycle
factories, Csepel was the first to ride the fixie fad (this is
the nickname of fixed-gear bikes growing out of messenger
culture), offering innumerable versions of affordably-priced
bikes that are off road style but typically made for use
in cities. With special emphasis on uniqueness, you can
compile your personal Royal to the smallest details to your
own taste on Csepels website, which guarantees that you
will never see your bike approaching you along the bike path.
Bike fashion
In parallel with the continual expansion of cycling, the
designers representing Hungarian bike fashion are also
gaining more and more popularity. As the Hungarian
flagship of this genre, UrbanLegend, a fashion brand
evolved from Zsfi Gerbys degree piece for the Moholy-
Nagy University of Art and Design Budapest, was the first
to spot market niches in the trends, offering stylish, high
quality and expressly comfortable collections season after
season, combining technical solutions serving for the
comfort needed for safe cycling and the design features
essential for being pretty on the way. The Spring/Summer
2014 Collection of the UrbanLegend awarded the Moholy-
Nagy Lszl Design Scholarship.
The accesories of Blind Chic., Jlia Vesms and Nea
Petercas brand, have become must have pieces of the
subculture over the recent years. The style of Blind Chic.
bags is characterised by minimalism, clean and frills-free
forms placing practicality in the forefront; and besides the
various formal and stylistic mutations of their basic piece
called Big Bag Wolf, clothes have also been widening their
product line recently.
As a relatively new actor in bikers fashion, ZagonDesign
makes their items of leather, which, due to their practical
nature, are excellent accessories for bikers, although their
elegant appearance goes beyond sporty lifestyle.
While listing accessories, we should by all means mention
Balzs Filczers bike helmet DORA, acknowledged with
the Hungarian Design Awards student category in 2013.
The special features of the helmet are its built-in lights
that make the cyclist visible; and its lighting panels also
function as position indicators, ensuring safe riding in
a city. Winning an award in the International Bicycle Design
Competition, the helmet will be in shops from 2015.
Bikes and community
Due to its nature and the bottom-up character in its
appearance, cyclist culture goes hand in hand with
community initiatives, an excellent example of which
is a program of the Budapest-based Cyclonomias.
The mission of the non-profit organisation, which
call themselves a social cooperative, is to implant as
a community workshop the DIY spirit in cyclist culture,
teaching bikers how to assemble, fix and maintain their
bikesall that in the framework of community events
and children workshops aimed to popularise the slow
design philosophy.
The Budapest Bike Maffia is a non-governmental
organisation founded at Christmas in 2001 by young cyclists
with the objective to provide assistance out of charity to
civilians and institutions in need, and guidance to develop
the skill of paying attention to each other, an empathic
behaviour and a more livable city. The members of the
cyclist organisation collect donations, cook for the needy,
deliver meals and sometimes visit animal shelters in
a collective ride, thus calling attention of the community,
even including non-bikers, to important social issues.
1 See www.kerekparosklub.hu/bringazzmunkaba.
POSZTKOCSMA
A ROMKOCSMAJELENSG
TNDKLSE S HATSA
SZVEG: KOVCS DNIEL
OPERETT? GULYS? CIGNYZENE? PASSZ!

BUDAPEST LASSAN, DE TLLP A NYOLCVANAS VEK
TURISZTIKAI SZTEREOTPIIN. A ROMKOCSMK B
EGY VTIZEDE BUDAPEST TURISZTIKAI VONZEREJNEK
LEGFONTOSABB SSZETEVI KZ TARTOZNAK, DE
NEM VESZTETTK EL VARZSUKAT A FVROSIAK
SZMRA SEM. JELLEGK AZONBAN JELENTSEN
DIVERZIFIKLDOTT, RSZBEN A MEGVLTOZ
FOGYASZTI KRK, RSZBEN A MEGJELEN JABB
KULTURLIS HATSOK NYOMN.
A romkocsma nem hely, hanem brand s ltllapot. Br

ugyan nmely, jl azonosthat fizikai jegyekkel: korbban
elhagyatott vagy kevss kiaknzott helyet tlt jra ideigle-
nesen vendglt funkcival; jellemzen a VII. kerlet bels
rszn vagy annak krnykn; btorzata, zenei s kulturlis
knlata sokszn; viszont jellemzen olcs s mindenkire
nyitott. A j romkocsma tvzi egy berlini foglalthz, egy
trk kvz, egy alternatv kulturlis kzpont, egy francia
bisztr s egy brooklyni tterem legjobb stlusjegyeit.
Egy dolgot tudunk majdnem biztosan: az els romkocs-
mnak a 2001-ben, a Kertsz utcban nyitott (Kis) Szimp-
la szmt. De ez sem elkpek nlkli. Elzmnyei kz
sorolhatak az 1989 utni underground kultikus helysznei:
a francia kzremkdssel foglalthzz vl Traf vagy
az 1991-ben Frank Zappa koncertjnek helyet ad Tilos
az ppgy, mint a vendglts tern a romkocsmahan-
gulatot megellegez budai Rckert (19982004), illetve
az 1999-ben megnyit kt szrakozhely, a Zld Pardon
s a Ptkulcs. Fontos emlteni a kvzkultra rendszer-
vltst kvet csendes (s a vrakozsokat vgl, fjdalom,
alulml) forradalmt, amely kt nagy hagyomny hely:
a Centrl s a New York jranyitsval kulminlt. A valdi
vltozst mgis a romkocsmk hoztk el.
A korai s az rett romkocsmarenesznsz a szksgbl
ernyt nemes elvt kveti. A mig legismertebbnek sz-
mt, 2004 ta mkd Szimpla kert egy korbban resen
ll, egyemeletes, bels udvaros, gangos brhzat la-
POSZTKOCSMA 29
kott be. Az udvarok rszleges tliestsvel s a nylszrk
tbbsgnek eltvoltsval egyetlen lgteret hoztak ltre,
azt spontn sszehordott berendezssel s limlomokbl
kialaktott, a bels minden lehetsges felletre kiterjed
dekorcival vltozatoss tve. Elvnk volt, hogy ne rjon
le semmirl, hogy j, s ha az IKEA-bl volt is, a szemt-
vdrt lmpaburnak hasznltuk gy az alaptk egyike.
1

A lomtalantsbl, hagyatkokbl szrmaz btorzat
benne a kzp-eurpai btortrtnelem legsikeresebb da-
rabjaival, a Thonet-szkekkel a 20. szzad lakberendez-
snek teljes spektrumt felvonultatja. A hangulatvilgts-
rl bizonytalan kor s eredet asztali, fali- s lllmpk
gondoskodnak; a fal vakolatlan, nemritkn csupasz, mskor
vtizedes tapta vagy meglep trgyak tmege bortja.
Ma mr nem tnik csodareceptnek, a Szimpla mgis
a Budapest-lmny meghatroz rszv vlt sok tzezer
vendg szmra olyannyira, hogy a kvetkez vekben
kis tlzssal nem nylt szrakozhely a vrosban hajl-
tott szkek, lomtalantsbl szerzett asztalok s nyer-
sen hagyott tglafalak nlkl. A sikerreceptet aktvan
jrahasznostotta maga a Szimpla,
2
s ennek nyomn
msok: gy hagyott pletben vagy telken, jrahasz-
nostott btorokkal s sznes formavilggal, a szrako-
zhelyet s a kulturlis kzpontot tvzve nyitott 2004-
ben a Mumus, 2008-ban az Instant, a 2009-es Kleves
s a Fogashz, a 2010-tl mkd Ellt kert s a Mixart,
a 2011-es Gondoz kert, a 2012-es Super8, s mg sorol-
hatnnk. A kulturlis sszetev gyakran vltozik: akad hely,
amely alkothzknt, fggetlen mvszeti kzpontknt
definilja magt, a hangulat rszv tve a tbb-kevsb
lland lakkzssget, msok filmklubot vagy galrit
mkdtetnek. A hres nemzetkzi elkpek kzl ktelez-
en emltend a berlini Kraftwerk; indusztrilis hangulatt
leginkbb a rgi autgarzsba kltz Kuplung (2004-tl),
a gyrpletet jrahasznost Tzraktr (20052007), illetve
a Kazinczy utcai Elektrotechnikai Mzeum hts raktr-
ban 20082009 kztt mkd AKKU Kulturlis Kzpont
tudta megkzelteni. A nmileg eltr funkcij helyek
kzl a foglalthzak hangulatt Budapestre a leginkbb
a(z elssorban coworking-trknt s alternatv rendez-
vnykzpontknt mkd, de a romkocsmk DIY-eszt-
tikjt fialtat) MSZI
3
tudta tltetni, mg a rough-luxe
nemzetkzi sikkjt a 2009 ta mvszhzknt, butik-
s apartmanhotelknt mkd Brody House.
A siker rszbeni magyarzata, hogy a romkocsmacunami
magja szokatlanul kzponti helyszn, a Bels-Erzsbet-
vros. A rgi pesti zsid negyed trtneti okokbl, egy
elhibzott vrosfejlesztsi koncepci nyomn leromlott
llag hzllomnya segtette az ideiglenesnek sznt
jrahasznostst. A 2000-es vek kzepn azonban
gy tnt, a romkocsmakorszak gyors vget r: a Bels-
Erzsbetvrosban tbb sikeres szrakozhely bezrshoz
vezet, felersd ingatlanfejleszti tevkenysg mellett
erre utaltak az zemeltetk s az nkormnyzatok, vala-
mint a lakkzssgek kzti, llandsult vitk is.
4
A 2008-
ban indul, az ptkezseket katasztroflisan visszavet
gazdasgi vlsg, illetve a maghoz tr rksgvdelem
azonban kzbeszlt. Tbb, korbban lebontsra tlt hzra
Memlk tbla kerlt, s az ptkezsek tbbsge is lellt.
Azaz: a romkocsmk maradhattak, st, terjeszkedhettek;
a bevlt mdszerrel immr nem a klvrosok fel, hanem
gyalogosan vagy kerkprral is jl megkzelthet, kzponti
helyszneken. A Bels-Erzsbetvros slynak nveked-
shez hozzjrult, hogy a Kazinczy utcval prhuzamos,
2008-ra feljtott, htudvaros tjrhz, a Gozsdu-udvar
fldszinti helyisgeit (a hasonl kor berlini Hackesche
Hfe helyi prhuzamaknt) szinte egytl egyig szrakoz-
helyek tltttk be a felettk kialaktott laksok tbbsge
ugyanis resen maradt.
A fsodorr vlst jl mutatja a West Balkn trtnete,
amely 2001-ben nyitott a Kopaszi-gton, majd a VIII. ker-
let utcin, kt-hrom venknt vltoz helysznen ara-
szolva (de minden alkalommal bontsra sznt hzakban
berendezkedve), egyre inkbb romkocsms s kulturlis
jelleget ltve vgl egszen a Nyugati trig, az 1980-as
vekben emelt Skla Metr hrom szintjnek jrahasznos-
tsig jutott.
5

A romkocsmk terjedshez hozzjrult a megersd
s gyorsan bvl vendgkr is. Mg a klfldi fiatalokat
a Budapestet bulihelysznknt ismertt tev Sziget Fesz-
tivl s a 2000-es vekben elterjed fapados repljratok
hoztk a vrosba, magyar trsaik nem csupn leveznyel-
tk a nagy budapesti brings forradalmat, de tptalajknt
szolgltak a 2010-es vekben a globlis hipszterkultra
budapesti megjelenshez is. Idkzben pedig, tllpni
prblva a htizskos turistk Mekkjnak terhes szere-
pn, maga a vros is vltozott a design irnti nyitottsg
s a gasztronmiai elvrsok tern egyarnt.
A 2008-ban megnylt Instant art bar az elsk kzt
prblt reflektlni a vltozsokra, a spontn jelleget
kpzmvszeti alkotsokkal tvzve. Egyben a romkocs-
mk dzsentrifikcijban is mrfldkvet jelent: a Bels-
Erzsbetvros helyett az Andrssy t szomszdsgban
nyitott, egyrtelmen az tlag fl pozicionlva magt.
Ingatlanosszemmel azonban a sztorija tipikus: a kt
egykori lakpletet szllodapts cljra rtettk ki, de
a 2008-as gazdasgi vlsgot kveten a terveket a be-
ruhzk flretettk. Az eredeti struktrt, a bels udvart,
a krfolyost, a nylszrkat az Instant is megtartotta,
m minden helyisg egyedi arcot kapott: akadt olyan
is, amelyben ott maradt a fogorvosi vizsglszk. 2010
szre az Instant Az elvarzsolt erd jegyben alakult t,
a vadllatok s a fk ihletsben ksztett dekorcival, az
ersen grafikus, szrrelis motvumokat pszichedelikus,
s a romkocsmaeredetre utal trash elemekkel vegytve.
6

A bels udvar felett egy Caj Kuo-csiang Head On cm,
2006-os installcijt idz manyag nylcsorda szr-
nyal, amelyet a hz emblmjaknt hasznlt antropomorf
bagolyn felgyel.
Az elmlt vekben nylt, romkocsma jelleg helyek mr
kevsb ptenek a trash hatsra. A mz ttt-kopott,
de az arculat egysges, tgondolt, s minden zben
kimunklt. A romkocsma 2.0 vonalhoz sorolhat
pldul az ugyancsak az Andrssy t s a Bels-
Erzsbetvros hatrn, egy vtizede resen ll
lakhzban 2012-ben kialaktott Ankert,
7
ahol a teljesen
kibelezett pletbelsben az ptszek
8
kifejezetten az
ideiglenes, t-tz vig tart hasznostshoz terveztek
low-tech belst, a vdett plet memlki jellegnek
megfelelen, a minimalista romkocsma koncepci
jegyben. nmagt antiromkocsmaknt definilja
a 2011-ben nylt Doboz, a mfajra jellemz Klauzl
utcai romhzban vintage btorokkal, kpzmvszeti
installcikkal, s a megclzott magasabb igny, de
mainstream underground klubkznsgnek szl
extrkkal, grillbrral, valamint prmiumkategris
italokkal.
9
Hasonl mdon s irnyba pozicionlta magt
az URI MURI
10
s a Hellobaby br,
11
mindkett egy szebb
napokat ltott Andrssy ti luxusbrhzat hasznostva.
Miniml irnyukhoz kpest a margitszigeti pop-up br,
a WNDRLND
12
a romkocsmk skoszhoz trt vissza,
htrl htre ms kpzmvsszel alaktva t vendgtereit.
Az jabb pldk kzl meglep mdon a vros egyik leg-
frekventltabb helyn, a Mrcius 15. tren nyitott KIOSK
idzi a leginkbb az elkpek lezsersgt s spontaneit-
st. A hajdani iskolai tornateremben 2012 ta tbb-kevs-
b nyitva tart, egyetlen helyisgvel tteremknt, klub-
knt, kvzknt s knnyedebb mfaj szrakozhelyknt
is azonosthat hely kt vet hzott le ideiglenes beren-
dezssel s arculattal mgis megtallta a kznsgt.
13
A 2000-es vek elejnek Budapestjt gy jellemzi a rom-
kocsma, mint a szz vvel korbbi vrost a kvz. Hatsa
felfedezhet a klvrosi szrakozhelyeken ppgy, mint
az egyedi koncepcij pop-up brokon s az olyan, bels-
ptszetileg kiforrott s a nemzetkzi sajtt is bejrt
j vendglthelyeknl, mint az tkert, a Kolor, a Spler,
a Trafiq
14
vagy a Kocka.
15
De romkocsmt nyitni nma-
gban ma biztosan nem elg Budapesten s pp ettl
pezseg a vros.
1 Zsendovits bel. Lsd Somlydy Nra: Szimpla-trtnelem: Rom-

kocsmk az jszakban. Magyar Narancs, 2007/6. (2007. februr 8.)
2 A 2001-ben nyitott Kertsz utcai kis Szimpla mellett a legis-
mertebb csaldtagnak a Szimpla kert (VII. kerlet, Kazinczy u. 14.)
tekinthet, de idetartozik a Dupla tterem (VII. kerlet, Kertsz u.
48.), a Szimpla Balaton (Balatonfzf), a vci Szimplav, valamint
a Berlinben nyitott kt egysg, a Szimpla Kaffeehaus Budapest s
a Badehaus Berlin.
3 A Mveldsi Szint 2011 ta mkdik az 1926-ban nyitott Blaha Lujza
tri Corvin ruhz korbban kihasznlatlan harmadik emeletn.
4 Fldes AndrsDuds Gergely: Leldozott a romkocsmknak.
Index.hu, 2005. mjus 13. URL: www.index.hu/kultur/eletmod/rom0511
(letlts dtuma: 2014. mjus 7.).
5 A West Balkn-sztori: 20012003: XI. kerlet, Kopaszi-gt; 2004
2007: VIII. kerlet, Kisfaludy utca; 20062008: VIII. kerlet, Fut utca;
20082010: VIII. kerlet, Nagytemplom utca; 20102011: VI. kerlet,
Nyugati tr.
6 Belsptszeti koncepci: Szuhay Gergely.
7 Arculat: Szke Gergely.
8 Gz Dorottya, Lengyel Mrton s Vzkelety Rita.
9 2011-tl, VII. kerlet, Klauzl u. 10. Belsptsz: 81font architecture/
design, trstervezk: Pataricza Kristf s Loszmann Dvid,
arculat: Laki Eszter.
10 20122013. Belsptsz: Fnagy Dra s Kiss Heni.
11 2013-tl. Belsptszet: Numbernow.
12 2013-tl. Mvszeti vezet: Ndudvari Nomi, arculat: Jani Dniel.
13 Nyit belsptszet: Kentaur (Erkel Lszl), arculat: Barth Dvid.
14 A belsptsz mind a ngy esetben: 81font architecture/design.
Arculat: Laki Eszter (Kolor), Kiss Mikls (Trafiq).
15 ptszet: MINUSPLUS, arculat: Oroszlny Pter.
POST-PUBS 31
POST-PUBS
THE RISE AND EFFECTS OF THE RUIN

PUB PHENOMENON
TEXT: DNIEL KOVCS
OPERETTA? GOULASH? GIPSY MUSIC? IT IS PAST!

BUDAPEST IS ON ITS WAY TO EXCEED THE TOURISM
RELATED STEREOTYPES ORIGINATING FROM THE
EIGHTIES. FOR OVER A DECADE BY NOW, RUIN PUBS
BELONG TO THE LEADING TOURIST ATTRACTIONS OF
BUDAPEST, WHILE MAINTAINING THEIR POPULARITY
AMONG THE CITIZENS. HOWEVER, THEY ARE
HIGHLY DIVERSE BY NOW, IN TERMS OF THEIR
CHARACTERISTICS, DUE PARTLY TO THE CHANGING
CONSUMER BASE, AND PARTLY TO THE EMERGING NEW
CULTURAL WAVES.
Instead of referring to a place, ruin pubs rather mean

a brand and a state of being. They still have a few well
defined physical characteristics: they give catering
functions, on a temporary basis, to abandoned or
underutilised places located mainly in the central parts
of District VII, they are eclectic, in terms of furniture,
and music and cultural offerings alike, while they are
also typically cheap, and open to all audiences. A good
ruin pub is a best mixture of a squat in Berlin, a Turkish
coffee house, an alternative cultural centre, a French
snack bar and a Brooklyn restaurant. One thing is almost
sure: the open air (Small) Szimpla opened in 2001 can
be considered the first ruin pub. However, it cannot be
regarded unprecedented either. Its predecessors include
the cult places of the underground movement after 1989:
Traf, which was turned into a squat with French assistance,
Tilos az , which hosted a Frank Zappa concert in 1991, and
in terms of catering, Rckert in Buda (1998 through 2004)
that anticipated the ruin pub atmosphere, and two places
opened in 1999, Zld Pardon and Ptkulcs. One should
also note the peaceful coffee house cultural revolution
(that finally, and unfortunately failed to live up to the
expectations) following the change of the regime, whose
highlight was the reopening of two places of great tradition,
Centrl and New York. Still, the real change came with the
appearance of ruin pubs.
The early and the mature ruin pub renaissance followed the
noble principle of making a virtue of necessity. Operating
since 2004, and having the highest reputation, Szimpla
kert occupied a formerly abandoned one-storey tenement
building featuring an inner courtyard and side corridors. By
the partial winterization of the courtyard and the removal of
most of the doors and windows, a single space was created,
which was refined through the addition of decorative
elements, such as spontaneously picked furniture and other
raffle to nearly all surfaces. The guiding principle was that
nothing should look new. Even if we bought a trash can in
IKEA, we used it as a lamp shade, said one of the founders.
1

With the most successful pieces of the Central European
history of furnishing, Thonet chairs, the selection of furniture
features the full variety of the 20th centurys interior design.
Atmospheric lighting is ensured using desktop, wall mounted
and standing lamps of uncertain age and origin; some of the
walls are unplastered, while others are naked, or covered by
tens of years old wallpapers or a mass of unexpected objects.
Though it is not regarded a miracle any more, Szimpla has
become a definitive part of the Budapest experience for
tens of thousands of visitors so much so that hardly any
club opened in the city without bentwood chairs, tables
obtained from junk removal, and brick walls left naked. The
recipe for success was re-exploited by both Szimpla,
2
and
others: using an abandoned building or site, and recycled
furniture, as well as applying a vivid design, the places
opened to combine entertainment and culture include
Mumus in 2004, Instant in 2008, Kleves and Fogashz in
2009, Ellt kert and Mixart in 2010, Gondoz kert in 2011,
Super8 in 2012, and many others. The cultural component is
variable: some places consider themselves as independent
arts centres integrating the more or less permanent
community of residents in the atmosphere, while others
operate movie clubs or arts galleries. The most notable
international predecessor is Kraftwerk in Berlin; its industrial
atmosphere was most closely imitated by Kuplung (as of
2004) occupying a former garage, Tzraktr (2005 to 2007)
re-utilising a factory building, and AKKU Kulturlis Kzpont
operating from 2008 to 2009 in the rear storage place of
the Museum of Electrical Engineering in Kazinczy utca.
Out of places serving for more or less different purposes,
the atmosphere of squats was most precisely reflected in
Budapest by MSZI
3
(operated mostly as a coworking space
and alternative events centre, but still featuring the DIY
aesthetics of ruin pubs), while the international rough-luxe
chic by Brody House, which is operated as an arts house,
boutique and apartment house as of 2009.
A partial explanation of this success is that the core of the
ruin pub tsunami is located at an unusually central part, the
Inner-Erzsbetvros. The houses in this old Jewish district of
Pest deteriorating due to historical reasons, that is a failed
city development concept, promoted this re-utilisation
considered temporary. In the mid of 2000s, the ruin pub era
seemed to come to a sudden end: beyond the increasingly
intense property development activities leading to the
shut down of several successful places in the area, this
was also reinforced by the permanent disputes between
the operators and the local governments, or the resident
communities.
4
However, the economic crisis starting as of
2008, and dramatically cutting construction projects, as well
as renewed initiatives related to the protection of national
heritage made an impact. Several buildings, which were
formerly doomed to demolition were posted the plaque
historic building, and most of the construction efforts also
stopped. This meant that ruin pubs survived, moreover,
were allowed to spread, and not only in the outer districts,
but using the proven methods, to central locations easily
accessible by bike or foot. The gravity of Inner-Erzsbetvros
was further enhanced by the fact that almost all rooms on
the ground floor of Gozsdu-udvar featuring seven courtyards
in parallel with Kazinczy utca, and renovated by 2008, were
occupied by places of entertainment (as a local embodiment
of Hackesche Hfe, Berlin, which is of similar age); given
that most of the apartments created above them have been
left unoccupied.
The progress of turning into mainstream is well illustrated by
the story of West Balkn. It was opened in 2001 at Kopaszi
Dam, then moved inch by inch every two or three years
along the streets of District VIII (always occupying buildings
intended for demolition) increasingly showing the ruin pub
and cultural characteristics, and finally arrived at Nyugati tr
re-utilising three storeys of Skla Metr built in the 1980s.
5

The spreading of ruin pubs is also attributable to the
increasingly massive and fastly growing customer base.
While young foreigners were already attracted to the
city by Sziget Festival, which made Budapest popular as
a party location, as well as the charter flights becoming
increasingly available in the 2000s, their Hungarian
contemporaries not only conducted the Great Bike
Revolution in Budapest, but also provided a firm basis for
the evolution of the global hipster culture in the city in the
POST-PUBS 33
2010s. And in the meantime, in an attempt to exceed the
inconvenient role of being the Mecca of backpacker tourism,
the city also changed, in terms of openness to design and
meeting culinary expectations.
Instant art bar opened in 2008 was among the first to
respond to the changes, and combined the spontaneous
with real works of art. It also represents a milestone
in the gentrification of ruin pubs: instead of the Inner-
Erzsbetvros, it was opened next to Andrssy t clearly
positioning itself above the average. From a property
developers perspective, however, this story is still typical:
two former residential buildings were emptied in the pursuit
of a hotel construction effort, but after the economic crisis
in 2008, the plans were postponed by the investors. The
original structure, inner courtyard, as well as the doors and
windows were preserved by Instant, however, all rooms
were given an individual design; even with a leftover
dentists chair in one of them. By the fall of 2010, Instant
was transformed to reflect the theme of The Enchanted
Forest; with the decoration inspired by wild animals and
trees, the intensively graphic, surreal motives were mixed
with psychedelic elements, as well as trash ones suggesting
the ruin pub origins.
6
There is a bunch of plastic rabbits
flying over the inner courtyard suggesting Cai Guo-Qiangs
installation, Head On from 2006, which is overseen by an
anthropomorphic owl used as the symbol of the place.
The ruin-pub-like places opened in the past few years
build less on the trash effect. The covering is rusty, but
the image is uniform, purposeful and elaborate to the
smallest details. Places representing the ruin pub 2.0 line
include Anker implemented in 2012 in a residential building
abandoned at the border of Andrssy t and the Inner-
Erzsbetvros.
7
A fully emptied building interior was installed
by the designers
8
a low-tech interior expressly intended
for temporary use over a period of five to ten years, which
was suited to the historical nature of the protected building,
and the minimalist ruin pub concept. Doboz opened in
2011, and defines itself as an anti ruin pub. It is hosted by
a wreck building on Klauzl utca typical of this style, and
loaded with vintage furniture, artistic installations, and extra
features, a grill bar and premium beverages intended for the
more demanding, but still mainstream underground target
audience.
9
In a similar manner, a similar position was aimed
by URIMURI
10
and Hellobaby bar,
11
both located in luxury
tenement buildings on Andrssy t that have definitely seen
better days. Compared to the minimalist concept of the
former, the pop-up bar on Margit Island, WNDRLND
12
went
back to the original chaos of the ruin pubs, and changes the
guest areas week by week assisted by alternating artists.
Out of the latest examples, the relaxed feeling and
spontaneity of the predecessors is best reflected in KIOSK,
which was opened surprisingly in one of the most fashionable
places of the city, on Mrcius 15. tr. Hosted by a former
school gymnasium, the place comprising a single room, and
operating more or less constantly, as of 2012, as a restaurant,
club, coffee shop and a place featuring light genre
productions has been run for two years with its temporary
equipment and image, still it has built an audience.
13
At the beginning of the 2000s, Budapest is characterised by
the ruin pubs, just like by the coffee shops a hundred years
before. The impact is also evident in places located in the
suburbs, the pop-up bars featuring custom concepts, and
such new entertainment locations featuring full-fledged
interior design and references in the international media as
tkert, Kolor, Spler, Trafiq
14
or Kocka.
15
However, opening
a ruin pub is certainly far from sufficient today in Budapest;
and this is what makes the city bustle.
1 bel Zsendovits. See Somlydy, N., Szimpla-trtnelem: Romkocsmk

az jszakban. Magyar Narancs, 2007/6. (February 8, 2007.)
2 Beyond small Szimpla in Kertsz utca, which was opened in 2001,
the most popular member of this family is possibly Szimpla kert
(District VII, Kazinczy u. 14.). Others include Dupla restaurant (District
VII, Kertsz u. 48.), Szimpla Balaton (Balatonfzf), Szimplav (Vc), as
well as two units opened in Berlin, Szimpla Kaffeehaus Budapest and
Badehaus Berlin.
3 Mveldsi Szint is run since 2011 on the formerly unused third floor
of Corvin Superstore on Blaha Lujza tr, which was opened in 1926.
4 Fldes, A., Duds, G., Leldozott a romkocsmknak. Index.hu, May 13,
2005. URL: www.index.hu/kultur/eletmod/rom0511/ (date downloaded:
May 7, 2014).
5 The West Balkn story: 2001 to 2003: District XI, Kopaszi Dam; 2004 to
2007: District VIII, Kisfaludy utca; 2006 to 2008: District VIII, Fut utca;
2008 to 2010: District VIII, Nagytemplom utca; 2010 to 2011: District VI,
Nyugati tr.
6 Interior design concept: Gergely Szuhay.
7 Design: Gergely Szke.
8 Dorottya Gz, Mrton Lengyel and Rita Vzkelety.
9 From 2011, District VII, Klauzl u. 10. Interior design: 81font
architecture/design, associate designers: Kristf Pataricza and Dvid
Loszmann, identity: Eszter Laki.
10 2012/2013. Interior design: Dra Fnagy and Heni Kiss.
11 From 2013. Interior design: Numbernow.
12 From 2013. Artistic supervisor: Nomi Ndudvari, identity: Dniel Jani.
13 Interior design at the opening: Kentaur (Lszl Erkel), identity:
Dvid Barth.
14 The interior designer in all four cases: 81font architecture/design.
Identity: Eszter Laki (Kolor), Mikls Kiss (Trafiq).
15 Architecture: MINUSPLUS, identity: Pter Oroszlny.
EGYSGBEN AZ ER!
KOLLABORATV TRTNETEK
A SIKERES RVNYESLS ELENGEDHETETLEN

ALAPKOMPETENCIJA A RUGALMASSG S A GYORS
ADAPTCIS KPESSG A FOLYAMATOSAN VLTOZ
TRSADALMI, GAZDASGI S TECHNOLGIAI
KRNYEZETBEN. AZ Y GENERCI, A SZLEIVEL
ELLENTTBEN, A BIZONYTALANSGOT REJT
VLTOZSBAN A KIHVS, A MEGJULS
S A FEJLDS LEHETSGT LTJA. MAGABIZTOSAN
MOZOG A KLNBZ VALSGOS S VIRTULIS
PLATFORMOK, POP-UP MEGOLDSOK
S KOLLABORATV LETHELYZETEK KZTT,
S LEGJOBB TUDSA SZERINT IGYEKSZIK
MAXIMLISAN PROFITLNI MINDEN SZITUCIBL.
A KNYELMES, KISZMTHAT JV GRETE MR RG
A MLT, NINCSENEK KSZEN KAPOTT MEGOLDSOK,
KONZERVVLASZOK EGYRE NYILVNVALBB,
HOGY A SAJT, MKDKPES VILGUNKAT MI
TEREMTJK MEG MAGUNK KRL. JRA MEG JRA,
KZSSGBEN, KREATV KOLLABORCIK MENTN,
INTERDISZCIPLINRIS S MULTIKULTURLIS
KRNYEZETBEN.
EGYSGBEN AZ ER! 35
Az elmlt nhny v sorn a kreatv iparban egyre hangs-
lyosabban krvonalazdik a kzssgben val gondolko-
ds, s termszetes mdon a mfajhoz elengedhetetlen
nyitottsg. A kollektivizmus fogalma nemzeti rksgnk,
a rendszervlts eltti vtizedek tanulsgbl okulva
azonban jl lthat, hogy letkpes kzssget ltrehozni
s mkdtetni csak nerbl, sajt rdekeket felismerve
rdemes. Egyre nagyobb teret nyer a motivl tapasztalat,
mely szerint kzssgben hatkonyabban, szinergikusan,
megsokszorozott kreatv energikkal, ugyanakkor meg-
osztott rfordtssal rvnyeslhet egy-egy kezdemnye-
zs. A kzssgi mozgalom a recesszi ltal neheztett
plyra knyszerlt alkotk kreatv vlasza a vlsg okozta
gazdasgi krnyzetre. Legalbbis jelents szerepet jtszik
a tendencia meghonosulsban a gazdasgi tnyez,
ugyanakkor mgsem knyszer szlte felems megoldso-
kat ltunk, hanem olyan lhet, motivl, kreatv koope-
rcikat, amelyek a szksgbl ernyt kovcsolva rv-
nyeslnek. Kzssgi ervel szmos kulturlis, mvszeti
s designprojekt jelentsen szlesebb rteghez r el;
pldartk, alulrl szervezd elkpzelsek a kzssg
erejre tmaszkodva vrosi lptkig nhetnek fel. Az al-
kot gondolkodssal prhuzamosan termszetes mdon
jjszletnek a korbbi kzssgfogalmak, s j egysgek,
kollaborcik alakulnak. ldozatokat hozunk a kzssg
rdekben, s profitlunk a megsokszorozott erben
rejl hatkonysgbl. s ami taln a legfontosabb, sajt
ignyeinknek s mkdsi metdusainknak megfelelen
rugalmasan alaktjuk kzssgi szablyainkat.
Kollaboratv helyek
Budapesten a kzelmltban szmos kzssgi iroda,
mhely, stdi s bemutatterem jtt ltre. A helysznek
profilja klnbz mkdsi metdust eredmnyez, azon-
ban kivtel nlkl minden kezdemnyezsrl elmondhat,
hogy a mkdsbl szrmaz szmos elnyhz kpest
a kompromisszumok, amelyekkel a rszt vev alkotknak
szembeslnik kell, elenyszek. Az inspirl kreatv kzeg
ltvnyosan nveli az egyttmkdk hatkonysgt, a k-
lnbz alkotterletek kpviselinek vltozatos szemlle-
te, tapasztalata s a lelkesedsk egyttes ereje az egyes
rsztvevk rvnyeslsben is jelents szerepet jtszik,
kzssgknt pedig az rdekrvnyestsben is sokkal
hatkonyabban teljestenek.
Budapest els kzssgi kreatv mhelyt a Magyar Tele-
kom tmogatsval hozta ltre a Kitchen Budapest 2007-
ben. A vros legmenbb technolgiai boszorknykonyhja
azzal a cllal jtt ltre, hogy kreatv fiatalok formabont
innovciinak megvalstshoz teremtsen szakmai
s technolgiai tptalajt. A technolgiai labor mellett
a Biblia kzben otthonra tallt mhelyben Budapesten
elsknt jtt ltre olyan innovatv startupkzpont, mely ki-
indulpontknt s pldaknt szolglt a ksbbi vek hazai
startupmozgalma szmra. A KIBU indulsakor az alapt
csapat tagjai kztt volt tbbek kztt Somlai-Fischer
Szabolcs s Halcsy Pter is, a ksbbi Prezi alapti.
Budapest kreatv kzssgi kzpontjai jellemzen
mozgalmas belvrosi lokcikat preferlnak, a 2012-ben
alaptott Art Quarter Budapest budafoki csompontja
azonban a vrostl val tvolsgban ltta meg
a fantzit. Az egykori Haggenmacher-udvarba, a volt
srgyr pletbe jellemzen kpzmvszek stdii
kltztek, a designt elsknt a Blind Chic. alkotprosa
kpviselte. Sikerkn s lelkesedskn felbuzdulva
egyre tbb, fknt a kerkpros-szubkultrt kpvisel
mrka telepl ide. A designerek s kpzmvszek alkotta
kzssg szmos koopercira ad alkalmat nemzetkzi
szinten is, hiszen az Art Quarter gyakorta lt vendgl
klfldi alkotcsoportokat. Az eltr szemlletmdok
hatrterletein szlet klnleges munkk rendszeres
killtsok keretben mutatkoznak be az pletben.
A Klvin tr kzelben tallhat Flatlab, a budapesti kolla-
boratv helyek 2011-ben szletett egyik els fecskjeknt,
tematikjban a divatra s a vizulis alkotterletekre
koncentrl. A tervezgrafikt Laki Eszter, Szke Gergely,
illetve Nagy Dniel s Orbn Pter (a Hidden Characters
tervezprosa), a divattervezst pedig Kasza Emese (MEI
KAWA), Gerby Zsfi (UrbanLegend) s Bordcs Andrea
(KNIFF) kpviseli a laksmhelyben. A kln ll helyis-
gek tervezasztalai mellett kzs bemutatterem vrja az
ideltogatkat. A kzs vendgkr, kommunikci s r-
dekrvnyests eredmnye a Flatlab esetben rendkvl
ltvnyos. Az itt alkot tervezk mrki vrl vre egyre
sikeresebbek mind hazai, mind nemzetkzi szinten, s el-
mondsuknak megfelelen semmi esetre sem adnk fel
inspirl kzssgket a fggetlensg kedvrt.
A 2012-es alapts jliptvrosi Holln 9 alkotkzssg
tagjai formatervezssel (Pais Panni, Kovcs Bori s Cser-
ntony Fanni), ptszettel s belsptszettel (Reload
Architects, Koczoh Judit, Paller Eszter), vilgtstervezssel
s -kivitelezssel (Szily Sri, Lumoconcept), emellett la-
kstextilek forgalmazsval (OF Curtains & More) foglal-
koznak. Az alkoti hatrterletek rendszeres koopercit,
kzs munkt, s ennek megfelelen kzs sikereket
eredmnyeznek az alkotkzssgben, melynek tagjai
elszeretettel inspirldnak egyms sikereibl.
A Heinrich Alkoti Szint hasonl metdus alapjn szervez-
te meg mkdst 2012 vgn, m jelentsen nagyobb
ltszmmal. Az lli ti Heinrich-hz els emeletn tizen-
t alkotmhely kapott helyet, a kzssgmenedzsment
ebben a lptkben mr teljes appartust kvn. A Heinrich
Alkoti Szinten fmmves, textil- s formatervezk mhe-
lyei talltak otthonra.
Az elzekhez kpest kapacitsban jelentsen nagyobb,
tematikjban pedig komplexebb kezdemnyezs a szin-
tn 2012 szn nyl budai Jurnyi Produkcis Kzssgi
Inkubtorhz. A volt kzpiskolai plet teljes terlet-
nek 6500 m
2
-n mkd kzpontban alkotmvszek,
eladmvszek, civil szervezetek, killttermek s szn-
hztermek is helyet kaptak. A projekt ers tmogati ht-
ternek (MasterCard, Nemzeti Kulturlis Alap, Emberi Er-
forrsok Minisztriuma, Nemzeti Fejlesztsi gynksg)
ksznheten az alkotk szmra knnyebben elrhet
rszvteli kondcikat biztost a hz; a kezdemnyezs si-
kert mi sem bizonytja jobban, mint a teljes kihasznltsg.
Vros s kzssg
A plzakultra fvrosi meghonosodsa s a fogyaszti
szoksok talakulsnak eredmnyekppen kirlt bel-
vrosi kereskedelmi ingatlanok krdse az urbanista dis-
kurzus napjaink egyik leggyakrabban trgyalt tematikja.
Az elnptelenedett ingatlanok revitalizcijnak sznd-
kval szletett meg a Kortrs ptszeti Kzpont Lakat-
lan programja, mely az res belvrosi ingatlanhlzat fel-
trkpezsvel ltrehozott online adatbzis segtsgvel
igyekszik tmogatni az eredmnyes kapcsolat teremtst
a helyi nkormnyzatok, az ingatlantulajdonosok s a j-
vendbeli brlk kztt, jl mkd nyugat-eurpai gya-
korlatok meghonostsval.
Budapest Fvros nkormnyzata Vroskpvdelmi
s Vrosfejlesztsi Tancsnoki Irodjnak kezdemnyez-
sre jtt ltre a Rgtn jvk! program 2012 tavaszn,
hasonl szellemben. A Design Terminllal s a Bridge
Budapesttel kzs szervezsben megvalsult A Te he-
lyed, a Te sikered! elnevezs figyelemfelhv kampny
keretben fiatal plyakezd vllalkozk sikertrtnetein
keresztl sztnzik a vllalkoz szellem kreatvokat az
nmegvalstsra. A kampny clja emellett az resen ll
belvrosi zlethelyisgek jraintegrlsa a vrosi vrke-
ringsbe, s egy olyan egyttmkdsi rendszer kialak-
tsa a kerletek nkormnyzataival, melynek keretben
indul vllalkozsok kedvezmnyes brleti konstrukcikra
plyzhatnak majd. A vrosvezets s a vllalkoz szelle-
m kreatv kzeg clja kzs: letre kelteni, tartalommal
megtlteni a kihasznlatlan vrosi tereket, kommuniklni
a hazai designszcna kreatv potenciljt, s ezzel hossz
tv rtket s rvnyeslst biztost kzeget teremteni
alkotink szmra.
A Mveldsi Szint, azaz a Blaha Lujza tren ll rgi
Corvin ruhz harmadik emeletre kltztt MSZI azzal
a szndkkal jtt ltre 2011-ben, hogy fggetlenl szer-
vezd, rtkment kreatv kzssgknt, sszmvszeti
inkubtorhzknt tmogassa kreatv alkotk kollaborci-
jt. A 2800 m
2
-nyi terlet elssorban egzisztencilisan
veszlyeztetett kzssgek szmra biztost teret a Soros
Alaptvny tmogatsval.
Budapest legfrissebb kzssgi projektje a Paloma Hz
flemeleti zlethelyisgeibe varzsolt j letet. Krpti
Zsuzsi egyszemlyes kezdemnyezsbl nhny hnap
kitart munkjnak s az nkormnyzat tmogatsnak
eredmnyekppen az elhagyott zletek ltal elcsftott
Kossuth Lajos utca egyik trtnelmi plete nfenntart
kulturlis s mvszeti programmal gazdagodott. A Palo-
mban killtterek, bemutattermek, nyitott mhelyprog-
ramok s kulturlis rendezvnyek teremtenek bemutatko-
zsi lehetsget kortrs hazai tehetsgek szmra.
Az elmlt vek kollaboratv pldinak tkrben ltvnyos
a lelkest tapasztals, hogy egy hatkony csapat kitart
munkval, gyes kommunikcival, krlrhat vzival
s befogad szemllettel pldartk eredmnyeket rhet
el! A nyitottsg elengedhetetlen kompetencia, hiszen
sok esetben a kzssg klsskkel is kooperl, ezek az
egyttmkdsek klnleges esemnyekre, alkotsokra
s folyamatos megjulsra adnak alkalmat.
A kzssgi mdia szerepe termszetesen rendkvl fontos
a tendencia mkdtetsben: az emltett kzssgi helyek
mindegyike folyamatosan tartja a kapcsolatot a kzns-
gvel, sokszor egyszerre tbb, klnbz online csatornn
keresztl, ez az utbbi egy-kt vben elengedhetetlenn
vlt a kzssgpts szempontjbl.
UNITY IS STRENGTH! 37
UNITY IS STRENGTH!
COLLABORATIVE STORIES
BASIC COMPETENCIES REQUIRED FOR THE ACHIEVEMENT

OF SUCCESS INCLUDE FLEXIBILITY AND FAST ADAPTATION
TO THE CONSTANTLY CHANGING SOCIAL, ECONOMIC
AND TECHNOLOGICAL CLIMATE. MEMBERS OF THE
Y GENERATION, CONTRARY TO THEIR PARENTS,
CONSIDER CHANGE WITH ALL ITS UNCERTAINTIES TO
BE A CHALLENGE AND AN OPPORTUNITY FOR RENEWAL
AND DEVELOPMENT. THEY MOVE ALONG CONFIDENTLY
BETWEEN THE REAL AND VIRTUAL PLATFORMS, POP-
UP SOLUTIONS AND COLLABORATIVE SITUATIONS, AND
DO THEIR BEST TO MAXIMIZE THE PROFIT ON EVERY
SITUATION. THE PROMISE OF A CONVENIENT AND
FORESEEABLE FUTURE HAS LONG GONE; THERE ARE
NO OUT-OF-THE-BOX SOLUTIONS, TINNED ANSWERS
ANY MORE. IT IS INCREASINGLY OBVIOUS THAT WE
WILL CREATE OUR OWN OPERATIONAL UNIVERSE
FOR OURSELVES. AND THIS WILL HAPPEN AGAIN
AND AGAIN, IN COMMUNITIES, BY WAY OF CREATIVE
COLLABORATIONS, AND IN INTERDISCIPLINARY AND
MULTICULTURAL ENVIRONMENTS.
In the past few years, there has been an increasing
tendency in the creative world for thinking in terms of
communities, and being open, which is certainly essential
in this area. The concept of collectivism is our national
heritage, however, the decades preceding the change of
the regime clearly demonstrated that a viable community
cannot be created and operated, but by using our own
resources and understanding our interests. Increasing
emphasis is given to the motivating experience, whereby
in a community, initiatives can survive more efficiently,
synergetically, and with multiplied amount of creative
energies, but at the same time, with shared expenditure.
The community movement constitutes a creative response
from artist forced to make their way in an environment
aggravated by the recession to the economic context
brought about by the crisis. Though the economic factor has
an important role in the steadiness of the tendency, what
one can see is not questionable solutions out of necessity,
but such viable, motivating and creative cooperative
efforts, which will make their way by making a virtue out of
necessity. Through the exploitation of community efforts,
a number of cultural, artistic and design projects will reach
a wider audience; exemplary initiatives organised via
a bottom-up approach may reach a city level by relaying
on the resources of the community. In parallel with creative
thinking, old community concepts will be revived, and new
units, collaborations will evolve in a natural way. We make
sacrifices for the community, and benefit from the efficiency
offered by the multiplied resources. And the most important
is that we can shape our community rules flexibly, observing
our own needs and operational methods.
Collaborative places
Recently, a number of community offices, workshops,
studios and showrooms have been established in Budapest.
The profile of the locations resulted in varying modes of
operation, but it still holds for each and every initiative that,
compared to the benefits attributable to such operation, the
compromises faced by participating artists are negligible.
The inspiring creative context spectacularly improves
the cooperators efficiency, and the combined power of
the diverse views and experiences, and the enthusiasm
demonstrated by the representatives of individual areas
has an important role in the success of the individual
participants, while they can also achieve efficiencies by
representing their interests as a community.
The first creative community workshop was established
in 2007 by Kitchen Budapest with the support of Magyar
Telekom. The citys coolest technological fairy-ring was
established to provide professional and technological
background for the realisation of creative young peoples
unorthodox innovations. In addition to the technology
lab, the workshop opened in Biblia kz hosted the first
innovative startup centre in Budapest that served as
both a starting point and an example for the subsequent
Hungarian startup movement. At the start of KIBU, the
founders included Szabolcs Somlai-Fischer and Pter
Halcsy, future founders of Prezi.
The creative community centres prefer busy location in the
downtown of Budapest, still the Budafok node of Art Quarter
Budapest founded in 2012 saw an opportunity in moving
further away from the city. The old beer factory building
in Haggenmacher Yard was typically occupied by artist
studios, and the first representative of the design line was
the artist pair from Blind Chic. Enthralled by their success
and enthusiasm, more and more brands moved in, mainly
representatives of the bicycling subculture. The community
comprising designers and artists provided a number of
opportunities for cooperation at international level even,
given that Art Quarter frequently hosted foreign creative
groups. The extraordinary works created on the periphery of
the various approaches are presented in the building as part
of regular exhibitions.
Being one of the first collaborative places in Budapest,
Flatlab founded in 2011, and located near Klvin tr focuses
on fashion and visual arts. The home workshops incumbent
designers are Eszter Laki and Gergely Szke together with
Dniel Nagy and Pter Orbn from Hidden Characters for
graphic design, Emese Kasza (MEI KAWA), Zsfi Gerby
(UrbanLegend) and Andrea Bordcs (KNIFF) for fashion
design. Besides the design desks located in separate rooms,
visitors may look around in a common showroom. The result
of the common audience, as well as joint communications
and representation is very spectacular in the case of Flatlab.
The brands of local designer are increasingly successful at
both domestic and international levels, and they claim that
they would by no means give away their membership in the
inspiring community for their independence.
The members of Holln 9 creative community founded in
2012, and located in jliptvros include industrial designers
(Panni Pais, Bori Kovcs and Fanni Cserntony), architects
and interior designers (the Reload Architects, Judit Koczoh,
UNITY IS STRENGTH! 39
Eszter Paller), lighting designers and engineers (Sri Szily,
the Lumoconcept), and the distribution of upholstery (OF
Curtains & More). The peripheries of the creative areas
result in cooperation, collaboration, and therefore, common
success in the community, whose members are keen to
draw inspiration from each others success.
The Heinrich Alkoti Szint organised their operation using
a similar method at the end of 2012, though with a much
wider membership. Fifteen creative workshops were
housed on the first floor of Heinrich House on lli t, and
community management at this level required a complete
staff. The Heinrich Alkoti Szint hosts metallurgist, textile
and industrial designer workshops.
Opened in the fall of 2012 in Buda, Jurnyi Produkcis
Kzssgi Inkubtorhz is an initiative offering much
more capacity, and more complex topics, compared
to the foregoing places. The total 6500 m
2
area of the
former secondary school was occupied by the centre
hosting artists, performing artists, civil organisations,
exhibition rooms and theatres. Thanks to its robust
supporter base (MasterCard, the National Cultural Fund of
HungaryNemzeti Kulturlis Alap, the Ministry of Human
ResourcesEmberi Erforrsok Minisztriuma, the National
Development Agency of HungaryNemzeti Fejlesztsi
gynksg), the project offers participation conditions,
which are easier to meet by the artists, and the success of
the initiative is evident from the full house.
City and community
One of the topics most frequently discussed in urbanist
circles is the future of downtown commercial real properties
abandoned as a result of the spread of the shopping
plaza culture in Budapest, and the changes of consumer
behaviour. The revitalisation of deserted real estates
was the aim of the Lakatlan (Vacant) program of the
Contemporary Architecture Centre (Kortrs ptszeti
Kzpont). An online database was created through the
survey of empty downtown real estates, whose aim was to
support successful cooperation between local governments,
the owners of the estates, and the future tenants applying
proven Western European practices.
Similar aims were focused in the program Rgtn jvk!
(Back soon!) started in 2012 by the Cityscape Protection
and City Development Consultants Office operating
at the Municipality of Budapest (Budapest Fvros
nkormnyzata Vroskpvdelmi s Vrosfejlesztsi
Tancsnoki Irodja). As part of the awareness raising
campaign A Te helyed, a Te sikered! (Your place, Your
success!), organised jointly by Design Terminl and Bridge
Budapest, venturous creative people are encouraged to find
their own ways through the demonstration of young startup
entrepreneurs success stories. The campaign also to
reintegrate downtown shops left empty in the city life, and
to create a cooperative system with the local governments
of the districts, which will enable startup enterprises to
apply for preferential leasing arrangements. The aims of the
city administration and the venturous creative community
coincide: to revive, and add content to the unused urban
spaces, communicate the creative potential of the domestic
design scene, and thereby, to provide long term value, and
a context ensuring career opportunities to our creators.
Occupying the third floor of the old Corvin Shopping Centre
on Blaha Lujza tr, Mveldsi Szint, that is MSZI was
established in 2011 as an independently organised, creative
community for the preservation of value, and a combined
arts incubation house to support collaboration among
creative artists. Supported by the Soros Foundation,
the 2800 m
2
floor space provides a place primarily for
existentially threatened communities.
The latest community project in Budapest, Paloma House
revived the shops on its mezzanine. Supported by the
local government, and as a result of a few months hard
work, Zsuzsi Krptis individual initiative gave a self-
sustaining cultural and arts program to one of the historical
buildings among the abandoned shops on Kossuth Lajos
utca. In Paloma, exhibition and presentation rooms, open
workshops and cultural events provide opportunities to
Hungarian talents for introducing themselves.
In the mirror of the past few years collaborative examples,
it is a pleasant experience that, through persistent work and
smart communication, and with a well defined vision and
open approach, an efficient team may achieve exemplary
results! Openness is an inevitable competence, since in
many cases, the community cooperates with external
parties, and these cooperative efforts provide opportunities
for special events and works, and ongoing renewal.
Certainly, the community media has a very important role in
the promotion of the tendency. All of the said communities
maintain continuous communication with their audience
via various, and often simultaneous online channels; during
the past one or two years, this has become essential, in
terms of community building.
PRFTK A SAJT HAZJUKBAN
GYKERES KOZMOPOLITIZMUS
A DESIGNKULTRBAN
AZT MONDTA A KLT: A MOZDULATLANUL,

LETTELENL PANG VZ MEGPOSHAD,
ELISZAPOSODIK. A HMPLYG, NEKL FOLYVZ
AZONBAN TISZTA, TLTSZ MARAD. UGYANGY, AZ
OTTHON L EMBER LELKE OLYAN EDNY, MELYBEN
EZERSZER MEGRGOTT SRELMEK ERJEDNEK.
AZ UTAZBL VISZONT TISZTA RKNT TRNEK FEL
AZ J GONDOLATOK S A VRATLAN TETTEK RJA
MICHEL TOURNIER EGYIK REMEK REGNYBEN,
A GSPR, MENYHRT, BOLDIZSRBAN.
1
KRDS
AZONBAN, HOGY MEDDIG UTAZ VALAKI, S MIKORTL
VLIK IMMR BOLYG HONTALANN. VAGY MIKOR
LESZ PPEN EGY MSIK ORSZG, EGY J KULTRA
POLGRV INKBB?
PRFTK A SAJT HAZJUKBAN 41
Ha az ember tl sokat utazik, idegenn vlik sajt hazj-
ban vlekedik errl a krdsrl Ren Descartes, a nagy
francia filozfus.
2
A keleti blcselet szerint pedig minden
megismers igazi forrsnak, vagyis nnnmagunk meg-
ismersnek az utazs egyltaln nem a legjobb formja:
Minl messzebb kalandozik valaki, annl kevesebbet ismer
meg gy a Tao.
3
Vagyis, aki utazik, semmikppen sem
tall nmagra, s nem leli meg hazjt? Kinek van igaza?
Menjnk vagy maradjunk? Fordtsunk vgleg htat a mlt-
nak s szkebb ptrinknak? Hagyjunk ott csapot- papot?
Vagy inkbb ki se tegyk a lbunkat otthonrl? Avagy p-
pen azrt induljunk tnak, hogy aztn legyen honnan haza-
trnnk? Fogadjuk el ht a klt szavt? Hiba frsztd
nmagadban, / Csak msban moshatod meg arcodat.
4
Valban, mirt megy el ma, aki elmegy Magyarorszgrl?
S ha valaki aztn nem jn haza, vajon mirt teszi ezt?
Pusztn csak vlsgoktl gytrt, ggyel-bajjal mkd
orszgunkkal van a baj, ahogyan azt sokan lltjk? Tnyleg
csupn a hazai fiatal kori munkanlklisg a nagyarny
migrci oka? Nem arrl van inkbb sz, hogy vgre tnyleg
eltntek az eurpai hatrok, s gy vgre igazn beindulhat
a valban szabad eurpai munkaer-ramls? Az a jt-
kony mozgs, amelyet oly sokan, oly rgta vrtunk mr,
s amelyik bizonyos rtelemben a honi munkanlklisgre
is eurpai vlaszt adhat. Mindezt termszetesen nem
tisztem eldnteni, az azonban most tisztzand krds,
hogy a klhonba szakadt vagy onnan hosszabb- rvidebb
idre hazatr honfitrsaink szavra hall gatunk-e idehaza,
s rdemes-e hallgatnunk rjuk egyltaln.
A hosszabb tvollt utn hazatrnek, avagy a huzamo-
sabb ideig idegenben lnek a szava vajon pusztba kil-
tott sz-e Magyarorszgon? s igaz-e nlunk az evang-
liumi monds, amely szerint [e]gy prfta sem kedves az
hazjban?
5
Bizony Szenczi Molnr Albert, Apczai Cse-
re Jnos, Miszttfalusi Kis Mikls vagy ppen Moholy-Nagy
Lszl sorsa mutatja, hogy klhonban sikeress lett hres
honfitrsainkat itthon ltalban csak jval a halluk utn
kezdtk el nagy becsben tartani. A maguk idejben azon-
ban nemigen hallgattak rjuk idehaza rszben ponto-
san azrt, mert nem itthon csinltak karriert. Vagyis aki
klhonban sikeres, egyltaln nem biztos, hogy idehaza is
elismersre tall majd. Ennek persze nem csupn a jfajta
magyaros irigykeds lehet az oka, mint a fentebbi jeles
magyarok esetben volt. Ami ugyanis els osztlyan m-
kdik Londonban, Prizsban vagy Berlinben, nem biztos,
hogy minden tovbbi nlkl megfelel itthon is.
A nemzetek, kultrk, orszgok, rgik s vrosok kztt
zajl eszmeramlst sokfle modellel szemlltethetjk,
mgis ma a szellemi exportimport taln legismertebb
kt formja a Richard Dawkins fejbl kipattant memetikai
s a Dan Sperbertl ered epidemolgiai modell. Az egyik
szerint az eszmeforgalom a genetika szellemben a m-
mek folyamatos mutcijaknt kpzelend el, a msik fel-
fogsban pedig az eszmk gy terjednek, mint a jrvnyo-
kat okoz bakterilis vagy virlis fertzsek. Brmelyikrl is
essk sz noha a szellemi trendeket s divatokat kvet
szereplket mindkt modell affle hordozknt, netn
gazdallatknt tekinti elssorban , az egyni felelssg
krdse korntsem merlhet feledsbe. Egyltaln nem
mindegy ugyanis, hogy kreatv s innovatv adaptcival
van-e dolgunk, vagy inkbb a kvet tervezs majmol
formival, ahol a klfldi j gyakorlatokat gondolkods
nlkl, egy az egyben ltetik t a hazai praxisba. Amikor
a messzirl jtt ember minden szava arany, akkor a kvet
nyrspolgrok birkalelk kisebbsgi komplexusa, illetve
a tmegember divatmnija dominl a befogadsban.
Ha azonban a vndor minden szavt lbl gyanakvssal
fogadjk, akkor bizony a j reg magyar szkkeblsg viszi
a prmet. E szlssgekkel szemben, mint mindig, nyilvn-
valan itt is a j arnyok filozfija nyjthat megnyugtat
megoldst. Semmit sem kell teht kszpnznek vennnk,
ugyanakkor kritikai bersg szellemi nyitottsgunkra
mindig gy kell vigyznunk, mint a szemnk fnyre.
A vilgban sikeres magyar designerekkel kapcsolatban
hatatlanul merl fel a krds: vajon esetkben valban
a magyar design szereplivel van-e mg dolgunk? Egyl-
taln, mi a magyar? Ki a magyar? Aki annak tartja magt?
Akit annak tartanak? Aki itthon adzik? Aki itthon dolgo-
zik? Akinek a munkja a honi designkultrt kzelebbrl
is befolysolja? Aki a magyar designkultrrt felelssget
rez? Vagy aki ppen Magyarorszgon tanult?
Nem knny krdsek ezek, taln ppen azrt nem, mert
olyan egysges elfeltevsbl indulnak ki, amelyik mra
tbb-kevsb idejt mlta, hasonlan ahhoz, ahogyan
a magyar stlus keresse is a mlt immr j ideje nem
szmtva nhny pratlanul magas korszertlensgi
koefficienssel (Ortega y Gasset) br honfitrsunk idevg
lzlmait. A nemzeti design meglehetsen elavult, m
notrius krdse ppen azrt megvlaszolhatatlan, mert
egy szlra fz fel olyan plurlis jelensgeket, amelyek pr-
huzamosan gyakran akr egymsnak ellentmond m-
don, mgis egymssal bkben lteznek. A nemzetkzi-
sget a nemzeti hovatartozssal szembellt, vagy e kt
attitdt mindenkpp vagylagosan kezel szemlletekkel
szemben a modern, felvilgosult designkultrk lnyegileg
ktdnek az olyan gykeres kozmopolitizmus (rooted
Cosmopolitanism) felfogsaihoz, amelyekrl a jeles nmet
szociolgus, Ulrich Beck is beszl, termszetesen grg
diogenszi s sztoikus mintk nyomn.
6
E szerint az
etimologizl rtelmezs szerint a kozmopolita egyszerre
polgra a polisznak s a kozmosznak is, ms szval, eset-
ben vilgfi patritrl, avagy hazafi vilgpolgrrl van sz.
A gykeres kozmopolita designer teht mindig loklisan
cselekszik, m ugyanakkor globlisan gondolkodik, fgget-
lenl attl, hogy ppen merre vetdik a vilgban. Ennek
megfelelen minden, magt magyarnak tart designernek
kze van a honi designkultrhoz, fggetlenl attl, hogy
a vilg melyik pontjn dolgozik ppen. Ugyanis az a tny,
hogy magt magyar vagy magyar szrmazs designernek
tartja, mr nmagban olyan nemzetkzi szereplv avatja
t, aki nem fggetlen a magyar designkultrtl, s aki azt
ilyen vagy olyan mrtkben, de mindenkppen befolysol-
ja csodljk vagy csroljk ppen honi hvei vagy irigyei.
1 Tournier, Michel: Gspr, Menyhrt, Boldizsr. Fordtotta Szabolcs

Katalin. Magvet, Budapest, 1989, 33. Tournier itt Muhammad Asz-
szadra hivatkozik.
2 Descartes, Ren: rtekezs a mdszerrl. Fordtotta Szemere Samu;
tdolgozta, szerkesztette Boros Gbor. Ikon, Budapest, 1992, 19.
3 Lao-ce: Tao Te King. Az t s az erny knyve. Fordtotta Tkei Ferenc.
Tericum, Budapest, 2001, 132.
4 Jzsef Attila: Nem n kiltok, in sszes versei. Szerkesztette Szabol-
csi Mikls. Szpirodalmi, Budapest, 1962, 144.
5 Lukcs 4:24.
6 Beck, Ulrich: Power in the Global Age: A New Global Political Eco-
nomy. Angolra fordtotta Kathleen Cross. Polity Press, Cambridge,
2005, 3537. [Eredeti megjelens: Macht und Gegenmacht im globalen
Zeitalter: Neue weltpolitische konomie, Suhrkamp, Frankfurt, 2002.]
PROPHETS IN THEIR HOMETOWN 43
PROPHETS IN THEIR HOMETOWN
ROOTED COSMOPOLITANISM
IN DESIGN CULTURE
AS THE POET SAID: STAGNANT, LIFELESS WATER

BECOMES BRACKISH AND MUDDY, WHILE FLOWING,
SINGING WATER REMAINS PURE AND LIMPID.
SIMILARLY, THE SOUL OF A SEDENTARY MAN
IS A VESSEL IN WHICH ENDLESSLY RUMINATED
GRIEVANCES FERMENT. FROM THE SOUL OF THE
TRAVELLER POURS A PURE STREAM OF NEW IDEAS
AND UNFORESEEN ACTIONS, WROTE MICHAEL
TOURNIER IN HIS OUTSTANDING NOVEL, THE FOUR
WISE MEN. BUT THE QUESTION IS HOW LONG
SOMEONE CAN REMAIN A TRAVELLER AND WHEN
HE BECOMES A WANDERING STATELESS PERSON?
OR RATHER, WHEN WILL HE BECOME THE CITIZEN
OF ANOTHER COUNTRY, PART OF A NEW CULTURE?
If you spend too much time travelling, you will end up being
a stranger in your own country, wrote the great French
philosopher, Ren Descartes on this matter. According to
Oriental philosophers, travelling is not at all the best form
or source of learning about the world and, thus, about
ourselves: The farther you go out, the less you know,
reads the Tao. Does it mean that those who travel will not
find their inner selves and their home? Who is right then?
Should we stay or should we go? Should you turn your back
on the past and to your immediate environment for good?
Should you quit everything? Or should you not even leave
your home? Or should you set off exactly to have a place to
return from? Should you accept the poets advice? [I]n vain
you bathe your own face in your self, / it can be cleansed
only in that of others.
1
Indeed, what is the drive for anybody to leave Hungary?
And if you eventually fail to come back, what are your
reasons? Are the problems, as many say, only related
to our crisis-stricken country maintaining itself with
difficulties? Is it really the unemployment among the
Hungarian youth that causes this major wave of migration?
Or instead, is it related to the disappearance of European
borders that allows workforce to really begin moving
freely? The beneficent mobility that so many have been
looking forward to for such a long time, and that can
give a European response to domestic unemployment
in a certain sense? Obviously, I am not to answer those
questions, but we should be clear about whether we
Hungarians are ready, or find it worthwhile at all, to listen
to our fellow countrymens words who have left this country
or who return for a shorter or longer period of time.
I wonder if the words of people returning home after
a longer stay abroad or living in another country are
nothing at all but voices in the wilderness. Is the Biblical
saying no prophet is accepted in his hometown
2
true in
Hungary? Certainly, Albert Szenczi Molnr, Jnos Apczai
Csere, Mikls Miszttfalusi Kis or Lszl Moholy-Nagy
exemplify that our fellow-countrymen who have gained
a reputation abroad only gain appreciation in Hungary
long after their deaths. Yet, in their lifetimes they were
not really heeded in Hungarypartly because they had
pursued their career somewhere outside Hungary. In other
words, it is not at all granted that if you are successful
abroad you will also be acknowledged at home. Of course,
you cannot attribute it to the fine Hungarian envy alone,
as it was with the mentioned prominent Hungarians. For
what works perfectly in London, Paris or Berlin, may not
necessarily be suitable in Hungary.
The transmission of ideas among nations, cultures,
countries, regions and cities can be illustrated with
different models, yet possibly the two most well-known
forms of intellectual export/import are Richard Dawkins
model of memetics and Dan Sperbers approach inspired
by epidemiology. According to the former approach, the
exchange of ideas can be conceived, in the spirit of
genetics, as the constant mutation of memes, whereas the
second model views that ideas spread like bacterial or viral
infections that cause epidemics. Although both models
regard actors who follow intellectual trends and fashions
as a sort of hosts or carriers, either one is considered, you
must not forget personal responsibility. For it does make
a difference whether we witness a creative and innovative
adaptation or the imitated forms of follow-up design, i.e.
when a good practice abroad is implanted in the Hungarian
environment without considering adaptation. When the
words of a man coming from far away are too highly
appreciated, then the inferiority complex of his philistine
followers and the masses craze for fashion dominates
in reception. But if a travellers every word is received
immediately with suspicion, then the good old Hungarian
narrow-mindedness certainly prevails. It is obviously the
philosophy of good proportions again that can provide
a reassuring solution against such extremes. Nothing
should be taken for granted, and at the very same time
you should maintain your intellectual openness along with
a critical vigilance as the apple of your eye.
There is a question that inevitably arises when it comes
to the internationally acclaimed Hungarian designers:
are they really still actors in Hungarian design? After all,
what is Hungarian? Who is Hungarian? Are those who
consider themselves Hungarian? Or those considered to be
Hungarian? Those who pay taxes in this country? Those who
work in this country? Those whose work closely influences
Hungarian design culture? Those who feel responsibility for
the Hungarian design culture? Or perhaps those who have
studied in Hungary?
Those questions are not so easy to answer, maybe because
they stem from a uniform presumption that has become
more or less outdated by now, in the same way as looking
for the Hungarian style has been pass for longapart
from the nightmares of a number of our fellow citizens
endowed with extremely high coefficient of anachronism
PROPHETS IN THEIR HOMETOWN 45
(Ortega y Gasset). The rather outmoded, yet notorious
question of national design remains unanswered exactly
because it puts such plural phenomena on a single
thread that co-exist amicably, although sometimes
contradicting to each other. Against approaches that
contrast internationalism to national identity or treat
those two attitudes as mutually exclusive alternatives,
modern, enlightened design cultures are essentially tied
to concepts of rooted Cosmopolitanism that Ulrich Beck,
the outstanding German sociologist describes on referring
to Greek examples (e.g. Diogenes and Stoicism).
3
In such
an etymologizing interpretation, a cosmopolitan is the
citizen of both the polis and the cosmos, or in other words,
they are patriotic citizens of the world or cosmopolitan
patriots. Thus, rooted cosmopolitan designers always acts
locally and thinks globally, with no regard to wherever
they are cast in the world. Accordingly, every designer who
deem themselves Hungarian have something to do with
our domestic design culture, no matter in which corner of
the world they are working. For the fact that a designer
considers themselves Hungarian or of Hungarian origin
turns them into such an international actor who is not
independent of Hungarian design culture, and who, by all
means, influences it to a more or less extentno matter
if they are praised or belittled by the Hungarians who follow
or envy them.
1 Attila Jzsef: No Shriek of Mine. The above citation is translated

by Zsuzsanna Ozsvth and Frederick Turner.
2 Luke 4:24.
3 Beck, U., Power in the Global Age: A New Global Political Economy.
Translated by Kathleen Cross. Polity Press, Cambridge, 2005, 3537.
[Macht und Gegenmacht im globalen Zeitalter: Neue weltpolitische
konomie, Suhrkamp, Frankfurt, 2002.]
A VLOGATS
SZEMPONTRENDSZERE
A MAGYAR DESIGN VKNYV 2013 NGYFS

SZERKESZTSGE MINDEN EGYES, A KTETBEN
SZEREPL MUNKRL KZSEN, SZAVAZS TJN
DNTTT. A SZERKESZTSG MUNKJT HTFS
SZAKMAI TANCSAD TESTLET SEGTETTE (A NVSOR
MEGTALLHAT AZ IMPRESSZUMBAN), AMELY
JAVASLATOKAT, AJNLSOKAT FOGALMAZHATOTT
MEG A KIADVNYBA BEVLOGATOTT ALKOTSOKKAL
KAPCSOLATBAN.
Szeretnnk hangslyozni, hogy a Magyar Design vknyv

egy vlogats, nem clja a hazai designszcna valameny-
nyi apr mozzanatnak regisztrlsa s dokumentlsa.
A 2013. v eredmnyeire koncentrlva olyan munkk is
bekerlhettek a kiadvnyba, amelyek korbban prototpus
formjban mr lteztek, de tovbbfejlesztettk ket, vagy
ppen tavaly rtek termkk.
Br a design szt a lehet legszlesebb rtelemben
hasznltuk, erforrsaink vgesek voltak, tovbb terjedel-
mi korltokkal is szembe kellett nznnk. ppen ezrt nem
foglalkoztunk egyrtelmen autonm mvszeti terletek-
kel, a studio crafttal, ptszettel s fotogrfival sem.
Nem llt szndkunkban a hazai kreatv ipar egsznek
lefedse, ezrt a kreatv gynksgi terletek, valamint
a dszlet-, ltvny- s jelmeztervezs eredmnyei szintn
nem kaptak helyet a kiadvnyban.
Dntseink sorn elssorban azt vizsgltuk, hogy az adott
munka nemzetkzi mrcvel mrve jelents-e, illetve
mennyire eredeti, innovatv. Nem a szemlyek, hanem az
adott v eredmnyei fell kzeltettnk a tmhoz, teht
nem az volt a clunk, hogy minden jelents hazai designer
megjelenjk az vknyv oldalain, hanem hogy minden,
a fenti szempontrendszernek megfelel, relevns munka
helyet kapjon benne.
A kiadvny struktrjnak fellltsakor tudatosan kerltk
az anyagelv, szektorikus megkzeltst, amelyet elavult-
nak, s a kortrs tendencik komplexitst ltva rvnyte-
lennek rznk. A kivlasztott alkotsokat rszint az ltaluk
mutatott mintzatot kvetve tematikus csoportokba
rendeztk, rszint mi magunk kerestnk fogalmakat s h-
vszavakat a folyamatok megrtshez, gy szlettek meg
az vknyv tematizlt szcikkfejezetei.
SELECTION CRITERIA
THE FOUR MEMBER EDITORIAL STAFF OF THE

HUNGARIAN DESIGN YEARBOOK 2013 DECIDED ON
EACH WORK INCLUDED IN THE BOOK COLLECTIVELY, BY
WAY OF VOTING. A PROFESSIONAL ADVISORY BOARD
OF SEVEN ASSISTED THE EDITORS (NAMES ARE IN
THE IMPRINT), COMING FORTH WITH SUGGESTIONS
AND RECOMMENDATIONS CONCERNING THE WORKS
SELECTED FOR THE BOOK.
We underline that the Hungarian Design Yearbook is

a selection, and does not attempt to register and
document all circumstances of the Hungarian design scene.
We focused on 2013 results, which may have allowed for
works that had already existed as prototypes, but were
improved or reached the maturity to become a product last
year only.
Although we used the word design in the broadest
possible sense, our resources were finite and the volume of
the book was also limited. For this reason, we did not deal
with clearly autonomous fields of art, either studio craft,
architecture or photography.
We did not aim to cover the whole of Hungarian
creative industry, therefore, creative agency areas or the
achievements of set and stage, visual and costume design
were also excluded from the book.
Our primary concern during the decision-making process
was whether the works under consideration stand their
ground in the international scene, and how original and
innovative they are. Our attention focused on the results
of the year, not of people, that is we did not intend to
present all key Hungarian designers on the pages of the
book, but to feature all relevant works that meet the
above selection criteria.
We structured the Yearbook by consciously eschewing
materialistic and sectoral approach, which we consider
outdated and, perceiving the complexity of contemporary
trends, also inapplicable. We partly created thematic
groups of the selected works following their inherent
patterns and partly conjured up concepts and buzzwords
ourselves to understand the processes, as a result, the
thematic chapters of the Yearbook were created.
49 A VLOGATS SZEMPONTRENDSZERE SELECTION CRITERIA
GYAKORLAT TESZI A MESTERT
A KRAFT RENESZNSZA

SZCIKKEK: HALASI RITA MRIA, HOFFMANN PETRA, KOVCS DNIEL
A kraft mai renesznsza a designtrtnetben nem elzm-

nyek nlkli, a kzeli mltban pldul az olasz anti- s ra-
diklis designirnyzatok kora posztmodern kritikai design-
kultrja sznt rdemi szerepet a kzmves egyedisgnek,
szemben az uralkod ipari formatervezs szerinte elide-
gent j designjnak (gutes Design) tmegtermels-
vel. Mg a hetvenes vek vgn, nyolcvanas vek elejn
fknt a narratv, teht trtnelmi s trtneti vonatkoz-
sok hinya, s gy a vlt vagy vals jelentsmentessg llt
a kritika kzppontjban, addig ma az j kzmvessg
(New Craft) ellenkultrja az kolgiai, trsadalmi s gaz-
dasgi szempontokra egyarnt figyelmez fenntarthat
tervezs igen kiterjedt vilghoz ktdik. Az j kzmves-
sg dimenzijban klns szerephez jut a hagyomnyos
szakmk, eljrsok s matrik tallkozsa az j mdiu-
mokkal. Ez a fzi igen izgalmas jvvel kecsegtet a nylt
hozzfrs tervezs (open design) vilgban.
Manapsg idehaza is sok sz esik az j kzmvessgrl,
m mintha mgsem ltnnk tisztn a krdsben. A kraft
renesznszt nagyjbl a vlsg kirobbansa ta emlege-
tik vilgszerte, a legfontosabb lltsokat e tmban pedig
kt knyv fogalmazta meg. Elbb az amerikai gondolkod,
Richard Sennett The Craftsman cm monogrfija (2008),
majd pedig a londoni Royal College of Art volt rektor-
nak, Christopher Fraylingnek az On Craftsmanship cm
tanulmnygyjtemnye (2011). A kt szerz a kraft szt
a lehet legtgabb rtelemben hasznlja. Mindketten
a mestersgbeli tudsra helyezik a hangslyt, s a npo-
lyi filozfus, Giambattista Vico szellemben valljk, hogy
csupn azt tudjuk jl, amit j minsgben el is tudunk
kszteni (ti. verum [esse] ipsum factum) legyen sz cse-
rpednyrl, sznyegrl, kszerrl, regnyrl, szimfnirl,
politikai stratgirl, avagy ppen kenyrstsrl.
PRACTICE MAKES PERFECT
THE RENAISSANCE OF CRAFT

DESCRIPTIONS: RITA MRIA HALASI, PETRA HOFFMANN,
DNIEL KOVCS
Todays Renaissance of craft is not unprecedented in the

history of design: the recent postmodern critical design
culture of Italian radical and anti-design trends, for
instance, intended to give a substantial role to artisan
singularity in contrast to mass production, which it
considers an alienating gutes Design of the prevailing
industrial design world. While the criticism in the late 70s
and early 80s focused mainly on the lack of narrative or
historical references and, thus, a perceived or real lack of
meaning, todays counterculture of the New Craft has ties
with the highly pervasive world of design for sustainability
that considers ecological, social and economic aspects
alike. In the dimension of the New Craft, the combination
of traditional trades, procedures and materials with new
media plays a special role. This fusion promises particularly
exciting future in the world of open design.
While new craftsmanship is a current discussion theme
in Hungary, we nevertheless seem to have less than clear
impressions of it. The Renaissance of craft has been
voiced worldwide since about the beginning of the crisis,
and the key conclusions on the subject are available in
two books. One of them is the American thinker Richard
Sennetts monograph The Craftsman (2008), the other
is the study collection On Craftsmanship (2011) by
Christopher Frayling, a former dean of the Royal College
of Art in London. The two authors use the word craft in
the broadest possible sense. Both of them underline the
knowledge and skills of craftsmanship, and claim in the
Neapolitan philosopher Giambattista Vicos spirit that we
are knowledgeable and skilled only in whatever we are
capable of producing in good quality (viz. verum [esse]
ipsum factum)be it pottery, a carpet, a jewel, a novel,
a symphony, a political strategy, or baking a bread.
GYAKORLAT TESZI A MESTERT PRACTICE MAKES PERFECT 51
END-LESS
BROSS
ENDLESS
BROOCH
Tervez Designer
VGI FLRA
WWW.FLORAVAGI.NET
A fa rejtett eszttikai minsgt

klnleges kzmves megmun-
klsi mdszerek rvn feltr
organikus kszerek Vgi Flra
kszertervez vdjegyv vltak.
Ers plasztikai rtkkel br, szo-
borknt is rtelmezhet trgyai
a kpzmvszet s a design
hatrterletein mozognak. Mun-
ki ersen organikus karaktere
rszint az anyagvlasztsbl,
rszint az alkot experimentlis
megkzeltsbl ered. A redu-
klt formavilghoz a megmun-
kls valamennyi kzmozdulatt
rz felletek trsulnak, s a ket-
t egyttese utnozhatatlanul
komplex eszttikt eremnyez.
Revealing the hidden aesthetics

of wood through special
handicraft processing methods,
the organic jewels have
become a trademark for Flra
Vgi, jewellery designer. Her
statue-like objects with high
plastic value are positioned
on the boundary of fine arts
and design. The highly organic
character of her works originate
partly from the choice of
materials, and partly from the
creators experimental approach.
The reduced forms are paired
with surfaces reflecting all
processing passes, and the
two together create uniquely
complex aesthetics.
SIXTEMATIC
LLPULT 2.
SIXTEMATIC
STANDING DESK 2
Tervez Designer
SZIKSZAI LSZL
WWW.SIXAY.COM
Gyrt Manufacturer
SIXAY FURNITURE
Szikszai Lszl btortervez

neve s az ltala ptett SIXAY
mrka nmet nyelvterleten is-
mertebb, mint Magyarorszgon.
Kzmvesmdszerekkel, nemes
faanyagokbl kszlt tmrfa
btorai prmiumkategris,
idtll termkek. A SIXtematic
llpult 2. egy olyan home office
btor, amely az ll helyzetben
vgzett munkt szolglja. Note-
bookkal vagy tablettel, rshoz,
olvasshoz s prezentlshoz
egyarnt hasznlhat. Az rfel-
let/tet dlsszge egszsges
testtartsra sztnz, a nyit-
hat trolrekeszekben tp-
s tltegysg, illetve eloszt
helyezhet el, az A4-es mret
fikok a felhasznl ignyeihez
igazodva alakthatk ki.
The name of Lszl Szikszai,

furniture designer, and his brand
SIXAY enjoy more popularity
among German speaking
audiences than in Hungary. His
solid wood pieces of furniture
made of precious wood using
handicraft techniques are
premium category durable
products. SIXtematic Standing
Desk 2 is a piece of home office
furniture for works attended in
an upright position. It can be
used for writing, reading and
presentations alike. The angle of
the writing top/lid promotes good
posture, the storage units can
host adapters or chargers, and
the A4 size drawers can be suited
to the users needs.
GRAPHITE
KSZER-
KOLLEKCI
GRAPHITE
JEWELLERY
COLLECTION
Tervez Designer
TWOFOLD CONCEPT
WWW.TWOFOLDCONCEPT.HU
Gyrt Manufacturer
KATONA BARBARA
Katona Barbara egy specilis

ntsi eljrssal a rtegesen
felpl kzetekre emlkeztet,
lemezes hatst r el kszerkol-
lekcija esetben. Az kszerek
szerkezete a grafithoz hasonl,
innen a nvads. Az uniklis
kzmvestechnika rvn helyen-
knt ltjuk az anyag bels vzt,
struktrjt. Az ezstbl kivitele-
zett, fekete rdiummal bevont
trgyak tkletesen imitljk
a grafit aclszrke, vasfekete
fnyt. A hat frfi- s hat ni k-
szerbl ll kollekci valamennyi
darabja a viaszos ntstechno-
lgibl kvetkezen egyedi s
megismtelhetetlen.
For this jewellery collection,

Barbara Katona uses a special
casting method to achieve
a lamellation effect reminding
of stones with layered structure.
The structure of the jewels is
similar to graphite, which is the
reason for the name. The unique
handicraft technique sometimes
reveal the internal construction
and structure of the material. The
silver objects plated with black
rhodium perfectly imitate the
steel gray colour and iron black
shine of graphite. Due to the wax
casting technology, all of the six
mens and six womens jewels
comprising the collection are
unique and irreproducible.
SZNVEZRELT
LED-
HANGULATLMPA
LED VIDEO WALL

MOOD LIGHT
Tervez Designer
JUHSZ DM,
ADAMLAMP
WWW.ADAMLAMP.COM
A sznvezrelt vilgtsi rendsze-

rek kitn pldja Juhsz dm
LED-technolgin alapul lm-
pacsaldja. A mikroszmtgpet
is magban foglal lmpa jval
tbbet tud, mint a hangulatvil-
gts hagyomnyos megoldsai.
A lmpa palstjra teleptett,
nagy fnyerej RGB LED didk
esetben a sznek keverse
mr a didn bell trtnik, gy
a kilp fny 16 milli rnyala-
t lehet. A mikroszmtgp
memriakrtyjra a fejlesztk
tbb fnyjtkshow-t, vagyis
msort rgztettek, s a felhasz-
nl tvirnyt segtsgvel
vlaszthatja ki a neki tetsz
hangulatot, amely az jszakai, fi-
nom vibrlstl a pszichedelikus
fnyrobbansig terjedhet.
dm Juhszs lamp collection,

based on the LED technology,
is an excellent example for
computer controlled colour
lighting systems. Incorporating
a microcomputer, the lamp is
capable of much more than
traditional mood lighting
solutions. As regards the high
power RGB LEDs installed on the
lamp shell, colours are mixed in
the diodes, whereby the output
light can have 16 million colours.
The developers installed several
light shows, that is programs
on the memory card of the
microcomputer, and users can
use a remote controller to select
their preferred mood from fine
nightly vibrations to psychedelic
light explosions.
ANH TUAN,
2013/2014. SZI
TLI KOLLEKCI
ANH TUAN,
2013/2014 A/W
COLLECTION
Tervez Designer
LUU ANH TUAN
WWW.ANH-TUAN.COM
Gyrt Manufacturer
ANH TUAN
A vietnami szlets, Magyar-

orszgon l Luu Anh Tuan az
elmlt kzel egy vtized alatt
sikeres luxusmrkt ptett.
Brtskiban s -kiegsztiben
a brmegmunkls kzm-
veshagyomnyait kombinlja
a korszer gyrtsi eljrsokkal.
Az aprlkos kzi munkval
kivitelezett, ltalban ismtld
elemek sszeillesztse rvn
konstrult tskk valsgos
mremekek, amelyeket szmos
esetben fmdsztsekkel tesz
mg rszletgazdagabb. Ebben
a kollekciban a klasszikusan
elegns kzitskk s clutchok,
illetve a modern vonalvezets
htizskok mellett a hindu s
buddhista szerzetesek puritn
zskjai ltal inspirlt brtskk
is megjelentek.
Born in Vietnam and now living

in Hungary, Luu Anh Tuan has
built a successful luxury brand in
less than a decade. His leather
bags and accessories combine
traditional leather craftsmens
techniques with state-of-the-
art manufacturing processes.
The bags produced through
meticulous handwork, and usually
the composition of repeating
elements are truly fascinating
works of art, which are often
added metal decorations.
VIRGLMPK
FLOWER LAMPS
Tervez Designer
TOMPA LSZL
WWW.TOMPAKERAMIA.HU
Az eszterglt famunkknak
a magyar designtrtnetben
hagyomnyuk van. Kirly Jzsef
belsptszbtortervez
a hatvanas vektl egszen ha-
llig ksztett sajt maga ltal
eszterglt hasznlati trgyakat.
Tompa Lszl szintn a tkletes
formt keresi lmpin keresztl.
Az organikus eszttika jegyben
szletett lmpaburk rsmen-
tesen illesztett, eszterglt ele-
mekbl llnak, s virgkelyheket
idznek. A tklyre fejlesztett
technolgibl ered perfek-
cionista megjelenst szpen
ellenpontozzk a bura szeld vei
s a fa aranyl barnja.
Wood turning has a tradition in

Hungarian design history. From
the 60s to his death, Jzsef Kirly,
interior and furniture designer
produced lathed utility objects.
Through his lamps, Lszl Tompa
also aims to achieve the perfect
shape. The lamp shades created
in the spirit of organic aesthetics
comprise turned elements with
gap-free joints, and they remind
of flower cups. The flawless
appearance originating in the
technology brought to perfection
is nicely counter-balanced by the
peaceful curves of the shades
and the golden brown colour of
the wood.
Fot Photo
Rtki Jnos
MASINA TKEZ-
GARNITRA
MASINA
DINING SET
Tervez Designer
JUHOS LEHEL
WWW.JUHOSLEHEL.COM
Gyrt Manufacturer
LOFT INTERIOR
A masszv megjelenst a sz-

nezett lbaknak ksznheten
jtkossggal tvz, tkezasz-
talbl s padokbl ll btor-
rendszer knnyen meglepetst
okozhat a felhasznlnak.
Az asztallapba rejtett mechani-
kval ugyanis (erre utal a Masina
nv) elugrik a vendglap, s
a btor nyolcszemlyess bvt-
het. A metdus nem jdonsg,
a tmrfa-fm szerkezet sajtos
harmnija azonban friss s
izgalmas. A Masina megnyerte
a Loft Interior 2013-ban kirt t-
kezasztal-tervez plyzatt.
Combining the massive design

with a playfulness coming from
the coloured legs, this furniture
set comprising a dining table and
benches can easily surprise the
user: the mechanism embedded
in the tabletop (hence the name
Masina) causes an additional
top to pop-up, and the piece
is thereby extended to serve
eight persons. The method is
no novelty, however, the special
harmony of the solid wood
and metal structure still brings
about buoyancy and excitement.
Masina won the dining table
design contest organised by
Loft Interior in 2013.
Fot Photo
Gnczl Gerg
PUHA POLIGON
CSEMPE-
KOLLEKCI
SOFT POLYGON
TILE COLLECTION
Tervez Designer
HUKAYA SIMON
WWW.HUKAYADESIGN.COM
Hukaya Simon csempekollek-

cijt geometrikus mintj
betonburkolatok alkotjk,
melyek mintzata srlfnyben
hajtogatott paprhoz hasonl
halvny plasztikaknt jelenik
meg a csempk felletn, tex-
tilszer finomsgot klcsnzve
a kemny beton alkotanyag-
nak. A kollekci ngy klnbz
mintja az anyaghasznlat s
a felletkezels tpusainak, illet-
ve az egyszer gyrtsi techno-
lginak ksznheten szmos
vltozat s alkalmazsi terlet
lehetsgt knlja. A csempe-
kollekci 2013-ban Moholy-Nagy
Lszl Formatervezsi sztn-
djban rszeslt.
Simon Hukayas tile collection is

composed of concrete tiles with
geometric patterns; in grazing
light, their design appears on the
surface of the tiles as modelling
shapes reminding of folded
pieces of paper giving a textile-
like fineness to hard concrete.
The material selection, diverse
surface finish and the simple
production technology offer
multiple variations and areas
of application of the collections
four different patterns. In 2013,
the tile collection was awarded
the Moholy-Nagy Lszl
Industrial Design Scholarship.
Fot Photo
Hukaya Simon
CONSTRUCT,
2013. SZITLI
KOLLEKCI
CONSTRUCT, 2013
A/W COLLECTION
Tervez Designer
KLDY JLIA,
JULIAKALDY
WWW.JULIAKALDY.COM
Gyrt Manufacturer
DERBY CIPGYRT KFT.
Kldy Jlia cipkollekcija

a trlmny krdseit feszegeti
egymst keresztez, egyms-
ba fond, grbl s megtrt
vonalak krlhatrolta pozitv
s negatv terek geometrijra
reaglnak a kollekci ttrt anya-
gai, kontrasztjai. Az anyag- s
sznhasznlat minimalizmusa s
a lbbelik felptsnek architek-
trja ptszeti megkzeltsbl
vizsglja a konstrult s vlet-
lenszer harmnia mibenltt.
Jlia Kldys footwear collection

stretches the theme of spatial
experience; intersecting and
interwoven, arched and broken
lines embrace the geometry of
positive and negative shapes
in response to the lace work
and contrasts used in the
collection. The minimalism
of material and colour use,
and the architecture of the
footwear address the harmony
of constructed and random from
an architectural approach.
Fot Photo
Halsz Dniel
GYRGY PTER:
MZEUM
A TANUL HZ
GYRGY, PTER:
MUSEUM:
A HOUSE FOR
LEARNING
Tervez Designer
LEAD82
A Lead82 alkotkzssg ltal ter-

vezett tanulmnyktet a Szpm-
vszeti Mzeum gondozsban
megjelen MzeumCaf Knyvek
els darabja. E sorozat clja, hogy
tmogassa a magyar knyvkult-
ra megjulst. Az els ktetben
Hegeds Martzi Frustro fantzia-
nev betkszlett hasznltk,
amelyet M. C. Escher munki
inspirltak. A kiadvny minden
zben uniklis, s alkoti szinte
tobzdtak a klnleges nyomdai,
ktszeti megoldsok alkalmaz-
sban. 2014-ben, Miamiban, a 93.
Art Directors Club Annual
Awardson a ktet a design
kategria Silver Cube Winner
elismersben rszeslt.
The volume of essays developed

by the creative community
Lead82 is the first part of a series
of books devoted to museology
and published by the Museum
of Fine Arts. A key objective of
the MzeumCaf book series is
to support the current revival of
Hungarian book culture. The first
volume used Martzi Hegedss
font set named Frustro inspired
by M. C. Eschers works. The
publication is unique in every
aspect, and the participating
creators merely luxuriated in
the world of special printing and
binding solutions. The volume
was awarded the Silver Cube in
the design category at the 93rd
Art Directors Club Annual Awards
held in Miami, 2014.
VINYLIZE
SZEMVEG
VINYLIZE
EYEGLASSES
Tervez Designer
TIPTON BUDAPEST
WWW.VINYLIZE.COM
Gyrt Manufacturer
TIPTON BUDAPEST
A bakelitkultra msodvirgz-
snak lehetnk tani a hasznlt
LP-kbl kszlt szemvegek
nemzetkzi karrierjt ltva.
A padlsokon s garzsokban
porosod lemez gyjtemnyek
cool szemveg-kollekcik
formjban nyernek j letet.
A Vinylize szemvegek for-
mai megoldsai a vastag s
robusztus, old school fekete
keretekre jtszanak r, eszttikai
hatsuk pedig a lemezek finom
barzdltsgn alapszik. A ke-
reteken tl bakelitbl kszlnek
a szemvegtokok is. A rszletek
kidolgozottsgnak s az egyedi
kzi munknak ksznheten
a Tipton Budapest egyedlll
minsget kpvisel a piacon.
Vinyl culture enjoys its second

bloom manifesting inter alia
in the international currency of
eyewear made from used LPs.
Record collections gathering
dust in attics and garages are
revived in the form of cool specs
collections. The design solutions
of Vinylize eyeglasses take for
thick, robust, old school black
frames, their aesthetic effect
is ensured by the fine groove
of the vinyl. Not only frames,
but cases are also made from
vinyl. The detailed finish and
distinct handwork make Tipton
Budapest carry a unique quality
in the market.
MY DIAMONDS
KSZER-
KOLLEKCI
MY DIAMONDS
JEWELLERY
COLLECTION
Tervez Designer
DM KRISZTIN
WWW.AADAAM.COM
Gyrt Manufacturer
DM KRISZTIN
dm Krisztin kszertervez
additv technikval, szinte 2D-s,
ultravkony acllapokbl szer-
keszti tri alakzatait, amelyek
dinamikus skvltsaik rvn
a kreatv kosz rzett keltik
a befogadban. A gymnt-
csiszolsi mintkat vektoros
rajzokk alaktva, fotokmiai
maratssal szletnek meg az
kszerek alkotelemei, amelyek
a vzszintes skbl kimozdtva
trendezik s dinamizljk
a rendelkezskre ll teret.
Jewellery designer Krisztian

dm uses the additive process
utilising ultra-thin, almost
2D steel plates to develop his
spatial shapes with dynamic
shifts in their planes making
an impression of creative
chaos. He uses photochemical
machining on the diamond
cutting patterns turned into
vector drawings to deliver the
jewellery components, which
rearrange and lend dynamics to
the space they fill, when shifted
from the horizontal plane.
Fot Photo
Rthey-Prikkel Tams
GEO
LMPAKOLLEKCI
GEO LIGHTING
COLLECTION
Tervez Designer
MANOOI
WWW.MANOOI.COM
Gyrt Manufacturer
MANOOI
Az egyedi kristlycsillraival
nemzetkzi hrnevet szerzett
Manooi a GEO kollekciban el-
kalandozott a tlk megszokott
anyagvilgtl. A metszett, gmb
formj fgglmpk mrvny-
bl, nixbl, kbl vagy betonbl
kszlnek; a hjukon tdereng
fny felvillantja a matria term-
szetes rajzolatt. Az alapanyago-
kat szobrszi mdon alkalmazva,
a szokatlan felhasznlsi mddal
slytalann tve a GEO egyszer-
re meglep s idtlen szpsg
darab.
Having earned international

reputation for their custom made
crystal chandeliers, Manooi
departed from their usual
materials with GEO collection.
The pendant lamps of cut sphere
shape are made of marble, onyx,
stone or concrete; the light
glimmering through their shell
highlights the natural patterns
of the material. Using the raw
materials with a sculptors
approach, and making them
weightless through unusual
ways of incorporation, GEO is
simultaneously surprising and
eternally beautiful.
KOBOLD KANAP
GOBLIN SOFA
Tervez Designer
HANNABI
WWW.HANNABI.HU
Gyrt Manufacturer
HANNABITHE SOFA TAILOR
A Hannabi lbtorokban
a krpitosszakma tradicionlis
mfogsai tallkoznak az egyedi
ignyhez szabott, gynevezett
tailor-made szfk vilgval.
A termkeket gy alaktottk
ki, hogy amikor a megrendel
krshez igazodva egyes para-
mtereiket vltoztatjk, formai
rendszerk alapveten ne s-
rljn. A Kobold, csakgy, mint
a tbbi modell, kzzel kszl,
s elssorban kzleti clokat
szolgl. Magas httmlja segti
lehatrolni a teret, s diszkrt
atmoszfrt teremt a legforgal-
masabb helyeken is.
Traditional upholstery knacks

meet the world of tailor-made
sofas in Hannabi seats. The
products are configured so that
their structures fundamentally
remain intact whenever any
parameters are changed to
suit clients desires. Goblin,
similarly to the other models,
is handmade and is primarily
designed for public purposes.
The high backrest helps separate
the surrounding space and
creates private ambiance even
in the busiest environments.
Fot Photo
Hannabi
FIGURIN
KALAPKOLLEKCI
FIGURIN HAT
COLLECTION
Tervez Designer
ERDEI ILDIK VIRG,
MASAMOD
WWW.MASAMOD.COM
Gyrt Manufacturer
MASAMOD
A kzp-eurpai szecesszis p-
tszet dsztszobrszati elemei
ltal ihletett kollekci minden
egyes darabja maga is szobor,
szoborrszlet: viselje klnle-
ges, mozdulatlan dsze. A kala-
pok megalkotsa sorn Erdei
Ildik Virg szaktott a hagyom-
nyos kalapkszt eljrsokkal;
az alap s a dszts gipszforma
alkalmazsval, egyazon munka-
fzisban szletett meg. A Figurin
kollekci a 2013. vi Gombold
jra! plyzat Oldhands kieg-
szt kategrijban gyzelmet
hozott tervezje szmra.
Each piece of the collection

inspired by the decorative
sculpture items of Central
European Secessionist
architecture is a sculpture or
detail per sethe hats act as
the special static ornament
on the wearer. Ildik Virg
Erdei broke with conventional
hat-making processesboth
the base and the ornament
were created in the same work
phase, using plaster mould. The
Figurin Collection won the award
in the Oldhands accessories
category of the Gombold jra!
competition in 2013.
Fot Photo
Kudsz Gbor Arion
VARRAT SZK
VARRAT CHAIR
Tervez Designer
LAKOS DNIEL,
BENEDEK ZSANETT,
TERVHIVATAL
WWW.TERVHIVATAL.HU,
WWW.RETEXTIL.HU
Gyrt Manufacturer
RETEXTIL
A habostott PVC-lemezbl k-
szlt Varrat vlasztott anyagnak
ksznheten extraknny,
kltri s beltri hasznlatra
egyarnt alkalmas. A btor rsz-
letmegoldsait egy workshop
keretben a Tervhivatal stdi
ptszdesignerei a Retextil
kzssgi vllalkozs cskken-
tett munkakpessg foglalkoz-
tatottjaival kzsen ksrleteztk
ki. Fontos szempont volt a Varrat
megalkotsakor, hogy egyszer
eszkzkkel, komoly faipari fel-
szereltsg nlkl, csekly szak-
rtelemmel is elllthat legyen.
A keresztszemes hmzst idz,
manufakturlis ton kszlt
varratok esetlegessgei vllaltan
rzik az alkoti kznyomokat.
The choice of material makes

Varrat, made of foamed PVC
sheet, extremely light, suitable
for outdoor and indoor use
alike. The details of this piece of
furniture were worked out as part
of a workshop by the architectural
designers at Tervhivatal studio in
cooperation with the people with
reduced work capacity employed
by the non-profit enterprise,
Retextil. It was important in
the creation of Varrat that
production should take place
using simple tools, moderate
wood processing equipment and
simple skills. The irregularity of
the stitched patterns reminding
of cross-stitched embroidery and
made in a manufactory system
consciously reflect the efforts
of the creators.
ZAVORA
KOLLEKCI
ZAVORA
COLLECTION
Tervez Designer
NAGY ADRIEN,
RIENNE CREATIONS
WWW.RIENNECREATIONS.COM
A npmvszeti gyker kollek-

cit a gazdagon dsztett magyar
prtk ihlettk. Nagy Adrien
oversize, gynevezett statement
kszerei csiszolt kristlyele-
mek, fldrgakvek, gyngyk
s hernyselyem trstsval
szletnek. Az apr ptele-
mek a zavora sz a szkely
nyelvjrsban kavicsot jelent
halmozsa luxurizus, pompz
hatst kelt, a vgeredmny
szemkprztat. A 2012-ben
debtlt, prmiumkategris
kszermrka minden darabja s
rszlete gondos kzi munkval
kszl a budapesti stdiban, az
exkluzv alapanyagok pedig a vi-
lg t kontinensrl szrmaznak.
Richly decorated Hungarian

aigrettes inspired the folk
art rooted collection. Adrien
Nagys oversize, so-called
statement jewellery feature
the combination of polished
crystal elements, semiprecious
stones, pearls and floss silk.
The profusion of tiny building
blocksthe word zavora means
pebble in the Transylvanian
dialectcreates a luxurious,
grandiose effect with a dazzling
impact. Each and every piece
and detail of the premium
category brand launched in 2012
is meticulously hand made in the
Budapest studio from exclusive
base materials from all five
continents of the world.
AVIGNON NO. 2.
PIPERE ASZTAL-
SZETT
AVIGNON NO. 2
DRESSING TABLE
SET
Tervez Designer
CODOLAGNI
WWW.CODOLAGNI.COM
Gyrt Manufacturer
CODOLAGNI
A btoregyttes nies arnyait,

kifinomult anyaghasznlatt
s gondos rszletkpzst
tekintve nmagban is kszer-
doboz hatst kelti. Az asztal
art deco stlus geometrijt
romantikus hangulat lengi krl,
a fogassal kombinlt lkben
van valami rokok bj, a finom
pasztellrnyalatoktl lmodv
vlik a lelknk. Minden zben
feminin kollekcival van dolgunk,
amelyben a szakmai kihvst
jelent anyagtrstsokat ma-
ximlis mgonddal s magas
szint mestersgbeli tudssal
oldottk meg.
The set has the impression of

a jewel box just through its
feminine proportions, fine use
of materials and painstaking
attention to detail. The Art
Deco geometry of the table
is surrounded by a Romantic
ambience, the combination
of the stool and the coat-
rack carries a certain Rococo
charm, the soft pastel tones
make your spirit dreamy. It is
a feminine collection down to
the ground, where utmost care
and outstanding proficiency
were applied to address the
professional challenge posed
by the combination of materials.
ANEMONA KALAP
ANEMONA HAT
Tervez Designer
FAZEKAS VALRIA
WWW.VALERIAFAZEKAS.COM
Gyrt Manufacturer
FAZEKAS VALRIA
Els pillantsra mozgsban

lv rismedza, harangsze-
ren bvl szoknya, ftyollal
egybeptett kalap egyarnt
lehetne Fazekas Valria objektje,
de legjobban akkor rtjk meg
a termszett, ha viselhet
szoborknt hatrozzuk meg.
Az anyag flexibilitsa rvn
vgtelen transzformlsi lehe-
tsget magban rejt kalap
ruha aktulis megjelenst s
dimenziit viselje kreativitsa
hatrozza meg. Rgi kalapos-
technika alkalmazsval, vagyis
lszr szalagok vltoz tmrj
koncentrikus krkben trtn
sszevarrsval, szinte organi-
kusan, tervezjk kezei kztt
plnek fel ezek a malkotsok.
At first sight, it strikes you as

a giant jellyfish on the move,
a bell-like skirt or a 2-in-1 hat
and veil. The object created by
Valria Fazekas could be all
three, nevertheless, you can
best understand its nature if you
define it as a wearable sculpture.
The flexibility of the material
offers unlimited transformations
for the appearance and
dimensions of the hatdress,
subject to the creativity of its
wearer. Valrias works of art
are created using the old hatters
technique, i.e. sewing horsehair
ribbons together in concentric
circles of varying diameters,
almost organically between
the hands of the designer.
Fot Photo
Hamarits Zsolt
RA ARCULAT
S CSOMAGOLS
HOUR
BRANDING AND
PACKAGING
Tervezk Designers
LAKI ESZTER,
SZKE GERGELY
WWW.BEHANCE.NET/
LAKIESZTI,
WWW.BEHANCE.NET/NOD
Gyrt Manufacturer
ITT PRODUKCI,
SZKE GERGELY, LAKI ESZTER
Laki Eszter s Szke Gergely

a Cgr a j bornak ply-
zat keretben tervezte meg
a Winelife borszat 2012-es
rozjnak arculatt s csoma-
golst. A 2012-es v rozja
klnlegesen fradsgos s
kitart munka eredmnyeknt
kszlt el, ennek llt emlket
a bor elnevezse, s ezt hangs-
lyozza a palackok fehr sznnel
nyomott tipogrfijnak nullja
is, melynek elemei a dszdobo-
zon is megjelennek. A tervezs
eredmnyeknt a Winelife j lo-
gt is kapott, amely a dughz
s a W kezdbet tvzsvel
szimbolizlja a borszatot.
As part of a wine label design

competition Eszter Laki and
Gergely Szke created an identity
and packaging for Winelife
Winerys 2012 ros. The 2012
vintage ros was the result
of particularly arduous and
persistent efforts, and this is
commemorated by the name
of the wine, and highlighted by
the zero with the typography
in white on the bottles, which
also appears in part on the gift
box. Winelife was given a new
logo, in which the winery is
represented as the combination
of a corkscrew and the initial W.
LASSAN MEGYNK MESSZIRE
SLOW DESIGN
A slow design kifejezs nem ismeretlen a magyar kznsg

szmra, hiszen a 2012. vi Design Ht Budapest szlogenje
lj lassabban! Slow design volt. A slow design valjban
ernyfogalom, nagyjbl egy vtizede honosodott meg
a szakmai kztudatban, Alastair Fuad- Luke Slow design:
a fenntarthat lt paradigmja? (2002) cm tanulmnya
nyomn. A fenntarthat ltezs ethosza felels s tudatos
tervezket, gyrtkat s fogyasztkat felttelez. Holisz-
tikus s demokratikus magatartst takar, olyan tervezi
gyakorlatot, amely a trgyak teljes letciklusval szmol-
va figyelembe veszi tevkenysge hossz tv hatsait,
kolgiai lbnyoma minimalizlsra trekszik, mikzben
a kulturlis soksznsget tmogatja, vagyis hisz a regi-
onalizmusban, a loklis rtkekben s az egyedisgben.
A slow design etikus megoldst knl a fogyaszti kultra
egyre mlyl vlsgra, s nvizsglatra kszteti a gyor-
sasg s az jdonsg bvkrben l egynt s trsadal-
mat. Az ltala teremtett vilgban a kzssg hossz tv
rdekei fontosabbak a rszvnyesek hasznnl, a termels
fenntarthat mdon, kologikusan s konomikusan zajlik,
a fogyasztk tgondoltabban dntenek, jrahasznosta-
nak, s letk proaktv, valamint kreatv alakti. Cradle
to cradle gy hangzik a slow designer jelszava, aki nem
pusztn blcstl a srig tervez, hanem blcstl a blcs-
ig, amennyiben a kvetkez genercik rksgre is gon-
dol. A jlt nem azonos a jllttel, ezt mra megtanultuk.
A slow design a hosszabb s lassabb utat vlasztja. Hogy
az ltala knlt boldogabb let utpia-e? Aki trelemmel
vr, az idvel megtudja a vlaszokat.
GET FAR SLOWLY
SLOW DESIGN
The Hungarian public is familiar with the term slow

design since the slogan of the 2012 Budapest Design
Week was Slow downSlow design. As a matter of fact,
slow design is an umbrella term that established in the
professional public on account of Alastair Fuad-Lukes
paper Slow design: a paradigm for living sustainably?
in 2002. The ethos of sustainable living calls for responsible
and conscious designers, manufacturers and consumers.
It is a holistic and democratic approach, a design attitude
that considers the full life cycle of objects and the long-
term impacts of its actions, endeavours to minimise its
ecological footprint, while celebrates cultural diversity, i.e.
it believes in regionalism, local values and uniqueness.
Slow design offers an ethical solution to the ever
deepening crisis of consumer culture, urges individuals and
society living mesmerised by the fast pace and novelties
to introspect. In the world it created, the long-term
interests of the community prevail over shareholders profit,
production is attended in a sustainable, ecological and
economical manner, consumers decide more deliberately,
recycle, and are the proactive and creative makers of their
own lives. Cradle to cradlethis is the maxim of slow
designers, who do not design from the cradle to the grave
only, but from cradle to cradle by reckoning with the legacy
of future generations. Prosperity does not equal well-being,
we have learnt that by now. Slow design opts for the longer
and slower road. Is happier life it offers a utopia? Time will
reveal it all for those who wait in patience.
LASSAN MEGYNK MESSZIRE GET FAR SLOWLY 75
TISZTA VIZET
A POHRBA!
VZSZR
CLEAN WATER
INTO THE GLASS!
WATER FILTER
Tervezk Designers
KOCSIS LUJZA,
VARGA GYNGYVR,
J VIRGINIA
A kermia vzszr tulajdonsga-

ira alapoz trgy a Moholy-Nagy
Mvszeti Egyetemen szletett
hallgati munka. A dikok nem
pusztn egy trgyat alkottak,
hanem alapanyagot s gyrtsi
technolgit is fejlesztettek
a magyarorszgi lehetsgek hez
igaztva. Az alapanyag kishajm-
si agyagrlemny s hulladk
kv zacc felhasznlsval kszl;
90 perc alatt 1 liter vizet kpes
tereszteni, vagyis megtiszttani.
Az edny gipsz sokszorostfor-
ma segtsgvel, prselssel
gyrthat. A kermia vzszr
tbbfle befogadednnyel tr-
sthat a klnfle funkciknak
s ignyeknek megfelelen.
The object utilising the filtration

characteristics of ceramics
was created by students at
Moholy-Nagy University of Art
and Design Budapest. Beyond
creating an object, students also
improved the raw materials and
production technology, adapting
to Hungarian circumstances.
The basic components contain
a mixture of ground clay from
Kishajms and coffee grounds
waste. This can filter and clean
1 litre of water over 90 minutes.
The vessel is press made using
a plaster reproduction mould.
The ceramic water filer can be
fitted into various vessel types
suited to the different functions
and needs.
ARANY & RZSA
PAPRMAS
KOLLEKCI
GOLD & ROSE

PAPIER MCH
COLLECTION
Tervez Designer
KORALEVICS RITA, PAPER UP!
WWW.PAPERUPCOLLECTION.
BLOGSPOT.COM
Ppestett hulladk paprbl

szletnek a Koralevics Rita
ltal meglmodott Paper Up!
trgyak. A kismret tlkk-
tl kezdve az asztalkkon t
egszen a mennyezeti lmpkig
szinte minden elllthat ebbl
az olcs s presztzs nlkli
alapanyagbl, amely gynyr
s egyedi trgyakk nemesedik
a kpzmvsz designer kezei
kztt. A paprmassza jl kombi-
nlhat frszporral, faforgccsal,
textillel s nvnyi rostokkal, gy
a paprmasban rejl lehetsgek
gyakorlatilag kimerthetetlenek.
Az egyes kollekcikban haszn-
lati s dsztrgyakat egyarnt
tallunk, a sznek s a mintk
szezonlisan vltoznak.
The Paper Up! objects invented

by Rita Koralevics are made of
pulped paper waste. From small
bowls through side tables and
pendant lamps, this cheap raw
material of no prestige can
be used to produce virtually
anything, and be turned into
fascinating and unique objects in
the hands of the artistdesigner.
Paper pulp is easy to mix with
sawdust, woodchips, textile
or plant fibres, which provides
practically countless possibilities
for papier mch applications.
Individual collections include
both utility and decorative
objects, and the colours and
patterns vary seasonally.
BKAHERCEG
TRSASJTK
FROGPRINCE
BOARD GAME
Tervez Designer
BOHONY BEATRIX,
MARBUSHKA TOY
MANUFACTORY
WWW.MARBUSHKA.COM
A klasszikus csaldi vllalko-

zsknt, 2010-ben alaptott
Marbushka mrka trsasjtkai
fknt kzi munkval, manu-
fakturlis mdon kszlnek,
krnyezetbart anyagok felhasz-
nlsval. A mvszi illusztr-
cik varzslatos vilga Bohony
Beatrix tervezgrafikusilluszt-
rtor keze munkja nyomn sz-
letik meg; inspircis forrsuk
Bojka, a kislnyuk. Cljuk olyan
ignyes, tarts s gyermekbart
jtkok megalkotsa, amelyek
etikus szempontok alapjn
kszlnek, Magyarorszgon,
cskkent munkakpessgek
bevonsval, az kolgiai lb-
nyom minimalizlsval.
Established as a traditional
family enterprise in 2010, the
brand Marbushka produces
mainly hand made team games
produced in a manufactory
system using environment
friendly materials. Beatrix Bohony,
graphic designer and illustrator
created the enchanting world
of artistic illustrations with the
main source of inspiration being
their daughter, Bojka. They aim to
create sophisticated, durable and
child-friendly toys in Hungary with
an eye on ethical considerations,
through the involvement of
people with reduced work
capacity, minimising the
ecological footprint.
Fot Photo
Bohony Beatrix
BAG HELPER
Tervez Designer
KERKGYRT ANDRS
WWW.ANDRASKEREKGYARTO.
WORDPRESS.COM
A szatyorfog frappns banalit-

snl fogva kitn pldja a vals
felhasznli ignyekbl kiindul,
problmamegold, ugyanakkor
a beavatkozs szintjt a leg-
szksgesebb minimumon
tart tervezi magatartsnak.
Kerkgyrt Andrs a bevsrl-
szatyrok cipelsnek megknny-
tsre alkotta meg a Bag helpert.
A trgy gazdasgosan, a legegy-
szerbb famegmunkl gpekkel
llthat el; alapanyaga fa,
amelynek lettartama garantlja
a tarts hasznlatot.
With its striking banality, Bag

helper is a good example of
the designers problem solving
approach building on actual
user needs, while restricting
intervention to the absolutely
necessary minimum. Andrs
Kerkgyrt created Bag helper
to make carrying plastic shopping
bags easier. The object is
produced economically, using the
simplest wood processing tools.
It is made of wood, whose useful
life guarantees permanent use.
BOTANIKA
KOLLEKCI
BOTANIKA
COLLECTION
Tervez Designer
HAJGAT SRA
WWW.HELLOBOTANIKA.
BLOGSPOT.COM
Az kodesign kitn pldja

Hajgat Sra mrkja, a Bo-
tanika, amely festnvnyek-
kel sznezett pamutvszon
neszesszerekbl, szntmene-
tes, pamutgz slakbl, fonott
ktlbl kszlt nyakbavalkbl
s svnyfggkbl ll. Sra
a nvnyeket sajt maga gyjti,
illetve a kertjben termeszti,
s az organikus alapanyagokat
maga festi meg termszetes
vegykonyhjban. Az alkotsi
folyamat minden egyes lpse
fenntarthat, hiszen a tervez
helyi s megjul alapanyagokat
hasznl, a festnvnyek kitn
alternatvi a mestersges sz-
nezkeknek, a csomagols pedig
krnyezetbart.
Sra Hajgats brand, Botanika

is an excellent example for
ecodesign. It includes plant-
dyed cotton canvas clutches,
ombr cotton gauze scarves,
braided rope necklaces and
gemstone pendants. Sra
collects the plants herself or
grows them in her garden,
and she paints the organic
raw materials in her organic
chemistry workshop. All steps
in the creation process are
sustainable, since the designer
uses local and renewable
resources; plant pigments are
excellent alternatives to artificial
colourants, and the packaging
is environment-friendly.
81
FALILMPA
SWITCH WALL
LAMP
Tervez Designer
AU MHELY
ARCHITECTURE
UNCOMFORTABLE WORKSHOP
WWW.AUWORKSHOP.COM
Az au mhely (architecture
uncomfortable workshop)
valamennyi trgya az egyszer-
sgre trekszik, s a felhasznl
bevonhatsgra, aktivitsra,
intelligencijra alapoz. Az p-
tszekbl ll tervezcsapat
konomikus s idtll trgyak-
ban gondolkodik, gy van ez
a falilmpa esetben is, amely
tulajdonkppen t az egyben
alkots. A lmpa egy falra rgz-
tett konzolbl, valamint egy arra
helyezhet, szintn fbl k-
szl hasbbl ll, amelynek az
elforgatsval/tpozicionlsval
a trben t klnbz fnyvi-
szonyt alakthatunk ki.
All objects created by

architecture uncomfortable
workshop pursue simplicity as
well as user interaction, activity
and intelligence. The designer
team of architects strives to
create economical and lasting
objects. A good example is
the wall lamp, which is in fact
a 5 in 1 solution. The lamp
consist of a wall mounted
console, and a prism also
made of wood, which can be
turned and repositioned in
space to create five different
lighting environments.
Fot Photo
workshop
A FEHR RUHA
PROJEKT
THE WHITE
DRESS PROJECT
Tervez Designer
BALINT SARA KNITWEAR
WWW.FACEBOOK.COM/
BALINTSARA.KNITWEAR
Gyrt Manufacturer
BALINT SARA KNITWEAR
Upcycling mdszerrel, rgi

csipkk jrahasznostsval
kszlt az eskviruha-kollekci,
olyan menyasszonyok szmra,
akik a boldogt igent a csaldi
hagyomnyok letben tartsval
s a privt trtnetek tovbb-
meslsvel (narratv design)
szeretnk kimondani. A ruhk
szabsvonalainak kialaktsakor
egyrszt maximlisan tisztelet-
ben tartottk a csipkk eredeti
eszttikjt, ugyanakkor kortrs
mdon, vagyis jrartelmezve
kezeltk a trgyi rksget.
The wedding dress collection

was created using the upcycling
approach and old laceworks for
brides, who wish to say I do
with the intention to keep family
traditions alive and pass on
private stories (narrative design).
When designing the tailoring
of the dresses, they respected to
the furthest extent the original
beauty of the laces, while
addressing, i.e. reinterpreting
this heritage in a contemporary
manner.
Fot Photo
Kovcs Tams
BETONBURS
DARULMPA
CRANELAMP
WITH CONCRETE
SHADER
Tervez Designer
NYILAS KLMN,
ZSIEMANKAJE
WWW.NYILASKALMAN.
BLOGSPOT.HU
Gyrt Manufacturer
NYILAS KLMN
Ipari fmhulladkbl plnek

fel a Zsiemankaje lmpk, ame-
lyeket Nyilas Klmn tervezi
fantzija recikllt raklaptal-
pakkal, valamint ntttbeton
burkkal s ellenslyokkal tesz
teljess. Az alkatrszek tlnyom
tbbsgt vletlenszeren tall-
ta, a konstrukcik jellemzen az
emelszerkezetek, daruk sajtos-
sgait hordozzk. Az indusztrilis
eszttika hvei s a tallt trgyak
szerelmesei egyarnt rajongi
a Zsiemankaje trgyainak, ame-
lyek a designerszemlletbl s
-gyakorlatbl addan garantl-
tan egyedi darabok.
Zsiemankaje lamps are built

using industrial metal waste,
and completed by recycled pallet
bases, cast concrete shades and
counter-balances, which are the
fruits of Klmn Nyilass designer
fantasy. The majority of the parts
are random found objects, and
the constructions typically reflect
the characteristics of hoisting
mechanisms and cranes. Fans of
industrial aesthetics and found
gadgets are equally enthusiastic
about Zsiemankajes objects,
which are guaranteed to be
unique by virtue of the design
approach and practice.
KARTON
KERKPR
CARDBOARD
BICYCLE
Tervez Designer
VCI BALZS
WWW.R11DESIGN.BLOGSPOT.HU
A gyerekkel egytt nv tr-

gyaknak nagy kultuszuk van,
legyen sz szkrl, asztalrl,
gyrl vagy ppen kerkprrl.
Vci Balzs kartonbiciklije azon
tl, hogy egyszer, modulris
vzzal rendelkezik, alapanyag-
vlasztsbl kvetkezen mg
krnyezetbart is. A cserlhet
kartoncsvek (impregnlssal
elltva vzllk) gyorszras k-
tssel rgzthetk a csuklkhoz.
Az egsz vz 98 alkatrszt tartal-
maz, melyek slya (a legnagyobb
csszettel szmolva) nem tbb
2,5 kg-nl. A karton kerkpr
sztszerelve praktikusan szl-
lthat, trolhat, s amg n
a gyerek, nem kell jra meg jra
egy nagyobb biciklibe beruhzni,
elegend pusztn a kartoncs-
veket hosszabbra cserlni.
Objects, such as chairs, tables,

beds or bicycles even, which
grow together with children
enjoy wide popularity. Beyond
its simple design and modular
frame, Balzs Vcis cardboard
bicycle is also environment-
friendly, by reason of the
selection of raw materials.
Replaceable cardboard tubes
(waterproofed by impregnation)
connect to the knuckles with
quick release joints. The whole
frame comprises 98 parts with
a total weight (considering the
biggest tube set) of less than
2.5 kgs. When disassembled, the
cardboard bicycle is easy to move
or store; and you do not have
to invest in new bicycles, while
your child grows, it is enough
to simply replace the cardboard
tubes with longer ones.
AWARE
KOKOLLEKCI
AWARE ECO
COLLECTION
Tervez Designer
MAJOROS ZITA
WWW.PRINTA.HU
Gyrt Manufacturer
PRINTA
A slow fashion alapelvek mind-

egyike megtallhat Majoros Zita
kollekciiban: kotudatossg,
jrahasznosts, egyszersgre
trekvs, kzmvestechnikk
alkalmazsa, innovatv jrartel-
mezs, helyi erforrsok hasz-
nlata. Alapanyag -vlasztskor
az jrahasznosts eszkz-
vel l: hasznlt pamutplk,
frfinadrgok, vintage textilek
vagy akr orvosi kpenyek is j
letet nyerhetnek a mhelyben.
A rgi textileket tfesti, egyedi
nyomatokkal ltja el, tszabja,
s merszen kombinlja.
A laza, street wear viseletek
mellett lland szereplk a br-
kabtokbl szabott tskk, ahol
a kopott felletek, a hasznlat
nyomai a kollekci egyedisg-
nek vdjegyei.
Zita Majoross collection features

all of the slow fashion principles:
eco awareness, recycling, pursuit
of simplicity, use of handicraft
techniques, innovative re-
interpretation, use of local
resources. When selecting
the raw materials, she always
considers recycling: used cotton
T-shirts, mens pants and vintage
textiles may get a new life in
her workshop. She repaints old
textiles, prints unique patterns,
re-tailors and boldly combines
them. She regularly produces
bags made of leather jackets,
whose worn surfaces, and the
signs of use are trademarks of
uniqueness for her collection.
JARMUSCH
CSATOS CIP
JARMUSCH
BUCKLED SHOES
Tervez Designer
PLEASEMACHINE
BY ANNA ZABOEVA
WWW.PLEASEMACHINE.ME
Hogy a slow fashion korntsem

csak low-tech megoldsokat
jelent, mi sem bizonytja jobban,
mint a Pleasemachine Clever
Shoes kollekcija. Ezek a dara-
bok ugyangy vintage textilek
jrahasznostsval, tradicionlis
kzmvestechnikkkal kszl-
nek, m a beptett kulcsoknak
(Clever Keys) ksznheten jval
tbbet tudnak a hagyomnyos
lbbeliknl. A cipkbe gyazott
s a designer ltal programozott
kulcsok troljk az adott modell
adatait, trtnett, a mrettl
egszen a garancilis felt-
telekig. Maga a felhasznl is
programozhatja ket, applikci-
kat tlthet fel rjuk, emlkeket
trolhat s oszthat meg a segt-
sgkkel; mindehhez csak egy
mobiltelefon szksges.
Slow fashion is not merely

low-tech solutions, which
is well demonstrated by
Pleasemachines Clever Shoes
Collection. Though the pieces
included are made by recycling
vintage textiles utilising
traditional handicraft techniques,
the keys incorporated (Clever
Keys) turn them into much more
than traditional footwear. The
keys embedded in the shoes
and programmed by the designer
are designed to store the data
and history of the given model.
They can also be programmed
by the user. You can install apps
on them, or use them to store or
share memories. All you need is
a mobile phone.
GYERTYATART
CANDLE HOLDER
Tervez Designer
AU MHELY
ARCHITECTURE
WWW.AUWORKSHOP.COM
Ez a designalkots maga a meg-

testeslt jrahasznosts. A le-
cspg mhviasz felfogsnak
problmjt megold gyertya-
tart egy srgarz vzbl s egy
sztszedhet difa formbl
ll. A kett kztt kanc feszl.
Ha a gyertynk legett, a for-
mbl egyszeren kiemelhetjk
a lecspg viaszbl keletkezett
j gyertyt, s minden kezdd-
het ellrl.
This design work constitutes

the embodiment of recycling.
Collecting beeswax drops, the
candle holder comprises a copper
frame and a removable walnut
profile. The two are connected
by the candle-wick. When the
candle burns down, you can
simply take a new candle made
of the wax drops collected out of
the profile, and start burning all
over again.
Fot Photo
workshop
CASTWOOD
BRSZK
CASTWOOD
BARSTOOL
Tervez Designer
THEBAKKER MANUFACTORY
WWW.THEBAKKER.COM
Gyrt Manufacturer
KISS DVID
Egyvnyi ksrletezs utn

szletett meg az a technolgia,
amely lehetv tette a 100%-ig
jrahasznostott anyagokbl
kszl Castwood btorok meg-
valstst. A visszagyjttt, ol-
vasztottfm tvzet az elllts
sorn hls kzben rzsugorodik
a faelemekre (eredetileg ptsi
pallk), mintegy krllelve
azokat. Az gy ltrejv csom-
pontok nagyon ers szerkezeti
stabilitst biztostanak, ugyan-
akkor az alacsony olvadspont-
bl kvetkezen a farszek nem
srlnek. A gyrts manufak-
turlis viszonyok kztt, kis
szriban trtnik.
A year of experimenting resulted

in the technology enabling to
produce the pieces of Castwood
furniture, which are fully made
of recycled materials. During
the manufacturing process,
recycled metal alloys are
melted, and when cooled down,
they wrap around the wooden
parts (originally construction
planks), embracing them. The
resulting joints provide very
high structural stability, while
the low melting-point prevents
wooden components from
being damaged. Production
is effected in limited series in
a manufactory system.
Fot Photo
Galgczi Nmeth Kristf
RITKA MADRNAK
KEDVES A KALITJA
VROSI NOMDOK
-
-
A digitlis kultra technolgiai vvmnyainak ksznheten
a modern vrosi ember krnyezete gykeresen talakul.
Folyamatosan mozgsban vagyunk, tkzben kommuni-
klunk, a legvltozatosabb helyeken lltjuk fel rasz-
talunkat. Munka s szabadid sszemosdik, az idbe-
osztsunk szabadsgban rejl rugalmas lehetsgeket
maximlisan kihasznlva parkbl, kvzbl, jtsztrrl
dolgozunk, munkallomsunk mr egy kismret ni ts-
kban is knyelmesen elfr. A nomadizmus szellemisge
szakt a munkhoz, ktttsgekhez kapcsold trsadalmi
konvencikkal. Sajt szablyainknak megfelelen alaktjuk
letnket, megvlasztva, mit fogyasztunk, mit olvasunk,
mit nznk, mit hallgatunk, milyen ingereket engednk
magunkhoz kzel. lnk a vlaszts szabadsgval.
Mozgalmas letmdunkhoz alkalmazkod trgyi krnyeze-
tnket mobil btorok, tbbfunkcis kiegsztk, praktikus
kellkek s knyelmes, funkcionlis ltzkek alkotjk.
Korbban ktetek szzai alatt roskadoz knyvespolcain-
kat apr digitlis eszkzk, virtulis felhk helyettestik,
melyek tartalma brhol, brmikor elrhet.
Trgyak helyett lmnyeket gyjtnk, felfedeznk, ta-
pasztalunk, inspirldunk, s elszeretettel osztjuk meg
a ltottakat kzssgnk tagjaival.
Az informci nemzetkzi nyelve lehetv teszi, hogy ott-
honosan mozogjunk brhol a vilgban. A korbban ismert
tvolsgok nhny rnyira cskkennek, folyamatos online
kapcsolatban vagyunk a Fld msik feln lkkel. Loklis
s globlis sszemosdik, az informci mindenki sz-
mra elrhet, korbban elkpzelhetetlen lehetsgeket
teremtve az alkot ember szmra.
BIRDS RARELY
LOVE CAGES
URBAN NOMADS
The technological developments in digital culture

substantially changed modern urban peoples environment.
We are constantly on the move, communicate along the
way, and set up our desks in varying places. Work and free
time merge, and by exploiting the flexibilities offered by
our flexible schedule, we do our work in parks, coffee shops
or playgrounds; our workstation easily fits even a small
handbag. The spirit of nomadism runs counter to the social
conventions related to work or constraints. We plan our
lives according to our own rules choosing what to eat, read,
watch, listen to, and what stimuli to be exposed to. We
enjoy the freedom of choice.
The objects in our environment adjusted to our mobile
lifestyle comprise mobile furniture, multi-functional
accessories, handy tools and convenient, functional
clothing. Our shelves formerly hosting hundreds of books
are replaced by digital tools and virtual clouds by now,
whose contents are accessible anytime and anywhere.
Instead of objects, we collect experiences, discover,
perceive, gather inspiration, and are keen to share whatever
we see with other members of our social network.
The international language of information enables us to
move on easily anywhere in the world. What we perceived
earlier as distances are now covered in hours, and we
can easily keep in touch with people on the other side of
the Earth. Local and global merge together, information
becomes accessible to anyone, and all these create
formerly inconceivable opportunities for creators.
RITKA MADRNAK KEDVES A KALITJA BIRDS RARELY LOVE CAGES 91
LIGHTME
LMPACSALD
LIGHTME
LIGHTING SET
Tervez Designer
PAIS PANNI
WWW.PAISPANNI.HU
Pais Panni hrom elembl ll

lmpakollekcija a tzraksnl
hasznlatos gyjts hagyo-
mnyos megjelenst lteti t
napjaink trgyvilgba. A lmpa-
csald varicis lehetsgbl
addan a vilgttest szmos
funkcit betlthet a kollek-
ci darabjai eltr lbazatki-
alaktsukbl ereden egyedi
karakterrel, nll identitssal
s varibilis funkcionalitssal
rendelkeznek. A Moholy-Nagy
Mvszeti Egyetemen diploma-
munka keretben szletett
LightMe 2013-ban elnyerte
a Magyar Formatervezsi Dj dik
kategrijnak djt.
Panni Paiss three piece lamp

collection adapts the traditional
image of pitchwood to our
current world of objects. Due
to the variability of the lighting
set, these lamps can have
various functions: the different
footing designs assign individual
characters, own identity and
variable functionality to the
pieces in the collection. Created
as part of her graduation work
at Moholy-Nagy University of Art
and Design Budapest, LightMe
won the student category prize
of the Hungarian Design Award
(Magyar Formatervezsi Dj) in
2013.
Fot Photo
Fecher gnes
ROZI
SUNGLASSES,
2013-AS
KOLLEKCI
ROZI SUNGLASSES,
2013 COLLECTION
Tervez Designer
ROZI HANDCRAFTED
SUNGLASSES
WWW.ROZISUNGLASSES.COM
Gyrt Manufacturer
ROZI HANDCRAFTED
SUNGLASSES
A ROZI Sunglasses kollekcijnak

fa napszemvegei manufak-
turlis jelleggel, kzi munkval
kszlnek nyolc rteg vastag-
sg rajzos juharbl, ktszer
kselt di vagy ben fedrteg-
gel. A ROZI klasszikus formj,
letisztult vonalvezets darabjai
termszetessgknek s aprl-
kosan kidolgozott rszleteiknek
ksznhetik klnlegessgket.
A szemvegek karcll lencsit
a vilg egyik vezet lencsegyr-
tja lltja el, s 100%-os UVA-
s UVB-szrst biztostanak.
The wooden shades of ROZI

Sunglasses Collection are hand
made from eight layers of flat
sliced hard maple, with coating
made of one layer of quarter
sliced walnut or ebony. The
traditional shapes and clear
design make ROZI Collections
pieces really special by virtue
of their natural character and
sophisticated details. The scratch
resistant lenses are produced by
one of the worlds leading lens
manufacturers. They ensure 100%
UVA and UVB protection.
Fot Photo
Kis Zoltn
MATRA MINI
HTIZSK &
THEGARDEN-
STUDIO
MATRA MINI
BACKPACK &
THEGARDEN-
STUDIO
Tervez Designer
YKRA
WWW.YKRA.NET
Gyrt Manufacturer
YKRA DESIGN KFT.
Az YKRA kollekcijnak legnp-

szerbb termke, a Matra Mini
htizsk vrosi mindennapok
s kisebb trk alkalmval is
tkletesen megllja a helyt.
A sorozat minden darabja pamut
storvszonbl, nvnyi cserz-
s marhabrbl s termszetes
biofilcbl kszl kzi munkval,
a tradicionlis hegymszh-
tizskok gyrtsi mechanizmu-
sainak megfelelen. A mrka
kollekcijban az alapdarabok
mellett idrl idre megjelennek
kooperciban kszlt, limitlt
pldnyszm tskk is.
Being the most popular piece in

the YKRA collection, the Matra
Mini backpack is a perfect fit
for days in the city and minor
excursions alike. Every element of
the series is hand made of cotton
duck, vegetable tanned cowhide
leather and natural biofelt
observing the manufacturing
processes of conventional
mountaineering backpacks. From
time to time, limited production
bags made in collaboration
besides the standard pieces of
the brands collection.
CSILLAGLMPA
STAARLIGHT
Tervez Designer
FRANTA GI
WWW.FRANTAAGI.COM
Az jrahasznostott kartonbl k-
szlt csillaglmpa ht pattints-
sal sszellthat, kt klnbz
mrete s szles sznvlasztka
tbb mint hatvan vltozatot te-
remt. Az lland tpusok mellett
a lmpakollekci darabjai per-
szonalizlt vltozatban, egyedi
grafikval is kszlhetnek.
The star lamp made of recycled

cardboard can be assembled
through seven clicks. The two
different sizes and the wide
selection of colours result in
more than sixty variants. Besides
the basic models, the pieces
of the lamp collection are also
available with personalized
design and custom graphics.
Fot Photo
Gbor Gyula
SZEMLYRE
SZABOTT
LONGBOARD
DESZKK
CUSTOMISED
LONGBOARDS
Tervezk Designers
LLLLONGBOARD,
KOLLER JLIA,
KLDI GERG
WWW.LLLLONGBOARD.HU
Gyrt Manufacturer
LLLLONGBOARD
A Llllongboard budai mhely-

ben szemlyre szabott deszkk
kszlnek egyni elkpzelsek
alapjn. A lapok klnlegessge,
hogy tervezsk folyamat-
ban szerepet kap, a kivitelezs
fzisairl pedig folyamatosan
rtesl a leend tulajdonos, gy
szletik meg az emocionlis
ktds trgy s felhasznl
kztt. A manufaktra letben
kiemelten fontos a szem-
lyessg egyes lapokat minta
nlkl, natr fellettel adnak
t a tulajdonosuknak, amelyet
rajzolhat tele!
The Llllongboard workshop in

buda produces customized
longboards based on individual
concepts. One peculiar feature
of the boards is that the future
owner is involved in the design
process, and continuously
notified of the production and
design phases, which creates
an emotional link between the
object and its user. The personal
edge has a particular role in the
life of the manufactory: certain
boards are delivered in natural
finish without decoration for the
owner to draw on them.
COLDRUSH,
2013. SZITLI
KOLLEKCI
COLDRUSH, 2013
A/W COLLECTION
Tervez Designer
GERBY ZSFI,
URBANLEGEND CYCLEWEAR
WWW.URBANLEGEND.CC
Gyrt Manufacturer
URBANLEGEND KFT.
Az UrbanLegend kollekcijnak
technikai ltzkei korbban
fknt a vrosi biciklizs kv-
nalmaihoz igazodtak, a Coldrush
azonban elmozdul a temps
vrosi felfedezutak hori-
zontjrl a sokrtbb funkci-
onalits irnyba. A sorozat
darabjai a termszet nyers
szneit s fldntli szpsg je-
lensgeit rgztik rk rvny
sziklaszrkk s ml arany-
barna rnyalatok tallkoznak
ssze az szaki felfedezk s az
aranysk nyughatatlansgval,
s ksztetnek egyni expedcikra.
The technical clothing of

UrbanLegends collection were
formerly adapted to the needs
associated with city biking.
However, Coldrush made a move
from the horizon of dynamic
city exploration trips towards
a more diverse functionality.
The elements of the series reflect
the raw colours and the ethereal
beauty of nature; timeless stone
greys and ephemeral gold brown
tones are combined with the
restlessness of Arctic explorers
and gold diggers to drive you to
individual expeditions.
Fot Photo
Halsz Dniel
SAMLI
Tervez Designer
MER,
KELE SRA
WWW.MER.CO.HU
Gyrt Manufacturer
JUHSZ MIHLY (FA, WOOD),
PAPP LSZL (NYERSACL,
CRUDE STEEL)
A SAMLI egy tradicionlis trgy

jragondolsa a kortrs ignyek-
nek s zlsnek megfelelen.
Sokoldal funkcionalitsnak
ksznheten hasznlhat kis-
asztalknt, lkeknt, de ppgy
eleget tesz a hagyomnyos
smlifunkcinak is. Kicsi, kny-
ny, mobilis btordarab, amely
megjelensben s klnbz
sznvltozataiban tkletesen
illeszkedik a kortrs trgykultra
vilghoz.
SAMLI is the reinterpretation

of a traditional stool to suit
contemporary needs and taste.
Its diverse functionality turns it
into a small table, a seat, but
also can serve for the traditional
functions of a cricket. It is
a small, light and mobile piece
of furniture with an appearance
and colour selection to make it
perfectly fit the contemporary
environment.
Fot Photo
Puklus Pter
KELE CLOTHING
2013/2014. SZI
TLI KOLLEKCI
KELE CLOTHING
2013/2014 A/W
COLLECTION
Tervez Designer
KELE ILDIK,
KELE CLOTHING
WWW.KELECLOTHING.COM
A Kele Clothing 2013/2014-es

szitli kollekcijnak inspi-
rcija a termszet szeretete.
Az egyszer, de vltozatos anya-
gok, a fk s nvnyek sznvilga,
az lettel teli vadvilg nyomott
motvumok formjban kszn
vissza az ltzkeken. A kollek-
ci sznek s mintk szokatlan,
meghkkent csoportostst
alkalmazza, disszonns oszt-
sokban tallva meg a harm-
nit. A kttt termkek kztt
klnleges formaalakts
gyapjpulvereket, tweedszer
Jacquard-mintkat s finom,
ttrt felleteket tallunk.
The autumn/winter 2013/2014

collection of Kele Clothing is
inspired by the love of nature.
Simple but diverse materials,
the hues of trees and plants,
and the vivid wildlife are reflected
on the garments in the form of
printed patterns. The collection
presents unusual, surprising
sets of colours and patterns,
and finds harmony in dissonant
divisions. Knit products feature
wool pullovers with special
design, tweed-like Jacquard
patterns and fine pinking.
Fot Photo
Magrusz Anna
HBH KOCKA
HBH CUBE
Tervez Designer
ERDLYI TAMS,
HARD BODY HANG
WWW.HARDBODYHANG.COM
Gyrt Manufacturer
H3HUNGARY KFT.
Edzs a szabadban a Hard

Body Hang btorrendszer
a sport npszerstsre tett
ksrlet. Kzparkokban fellltva
vroslakk szmra teremt
lehetsget a testmozgsra.
A btorcsald mobil vltozata,
a HBH CUBE 22 m-es alapfor-
mja szmos funkcival bvthe-
t, gy a felhasznli ignyeknek
megfelelen alkalmazsnak
mdja igen szles kr lehet.
A kltri btorrendszer vllalt
clja a htrnyos helyzet rgik
s parkok fejlesztse.
Outdoor trainingHard
Body Hangs furniture frame
endeavours to promote sports.
Set up in public parks, it offers
an opportunity to townspeople
for some exercise. The 22 m
basic form of the mobile
version of HBH CUBE can be
added a number of functions,
and therefore, it allows a wide
range of applications suited to
the users needs. The pledged
purpose of the outdoor furniture
system is to contribute to the
development of deprived regions
and parks.
Fot Photo
Hard Body Hang
PLI KOLLEKCI
PLI COLLECTION
Tervez Designer
PLI BY ATELIER,
KISS-GL GERGELY
WWW.PLIE.HU
Gyrt Manufacturer
PLI BY ATELIER
Kiss-Gl Gergely Pli kollekcija

rugalmas, alakthat s knnyen
sszellthat trgyakat tartal-
maz. A hagyomnyos csompon-
toktl mentes rtegelt lemez
s gumi, illetve filc trstsbl
ll szendvicspanel rtegess-
gnek ksznheten hajto-
gathat, az egyedi tervezs
szabsmintk egy mozdulattal
trbeli formv alakthatk. Az t
darabbl ll kollekciban asz-
talt, dohnyzasztalt, gyasztalt,
hokedlit s egy tlat tallunk.
Gergely Kiss-Gls Pli Collection

comprises flexible, pliable and
easy to assemble objects. The
layered structure of the sandwich
panel free from the usual nodes,
while incorporating laminated
wood and rubber or felt makes it
foldable, and can be transformed
into a 3D shape by a single move.
The collection of five pieces
includes a table, coffee table,
bedside table, kitchen stool and
a bowl.
Fot Photo
Krompczki Pter
NANUSHKA, 2013.
TAVASZINYRI
KOLLEKCI
NANUSHKA, 2013
S/S COLLECTION
Tervez Designer
NANUSHKA,
SNDOR SZANDRA
WWW.NANUSHKA.HU
A Nanushka 2013-as tavaszi

nyri kollekcijnak inspircijul
a magyar npmesk szimboli-
kus vilga szolglt. A Vilgszp
Ndszl kisasszonyt hetedht
orszgon t kvet kirlyfi
trtnett korh s modern
szabsvonalak, anyagok tv-
zsvel sztte Sndor Szandra
az ltzkekbe. Az arany, bronz
s rz sznpaletta, a perforlt
pamutvoile, selyemmuszlin,
pliszrozott dzsrz s a kzi
szvs darabok alkotta mozgal-
mas kollekci egyszerre hordoz-
za magn a mrka jellegzetes
stlust s a mesk klnleges
hangulatt.
The Nanushka S/S 2013 Collection

is inspired by the symbolism of
Hungarian folk tales. The story of
the prince following the Beautiful
Reed Maiden (Vilgszp Ndszl
kisasszony) over the whole
wide world is incorporated in
the clothes of Szandra Sndor
through a mixture of modern
dress patterns and materials.
The vivid collection comprising
pieces featuring golden, bronze
and copper colours, cotton/
voile, silk/muslin, pleated
jersey and hand woven parts
simultaneously reflects the
distinctive style of the brand
and the special air of tales.
Fot Photo
AJ Numan
PTETT POLC
SIMPLE
BOOKSHELF
Tervez Designer
AU MHELY
ARCHITECTURE
WWW.AUWORKSHOP.COM
A nemes egyszersgre trekv

ptett polc bonyolult csom-
pontok nlkl kszl a lehet
legegyszerbb gyrtsi me-
chanizmus s sszeszerels
rdekben. Az egyes elemek n-
slyuknl fogva stabilan tartjk
egymst a polc kt alapeleme
kapcsolelemek, ragasztanyag
nlkl llthat ssze, a ksz
btor j polcok hozzadsval
brmikor bvthet. A funkci
tisztelete szinte anyagszer-
sggel prosul az au mhely
szellemisgnek kifogstalan
eszttikjban.
This simple bookshelf embodying

the concept of noble simplicity
was created without complex
nodes, thereby enabling the
simplest possible manufacturing
and set-up. Individual elements
hold each other together by
their own weight; the two basic
components of the shelf are
assembled without joints or
glue, and the finished shelves
are easily extensible at any
time. Respect for the function
is combined with the utilisation
of materials in the perfect
aesthetics developed in the spirit
of au workshop.
Fot Photo
Mladin Bence
104
SULA
TSKASOROZAT
SULA BAG SERIES
Tervez Designer
GG ANGLA
WWW.GOGANGELA.HU
Gyrt Manufacturer
GOGA DESIGN
A Sula sorozattal Gg Angla

olyan tskakollekcit tervezett,
melynek darabjait brhova le
lehet tenni lelkiismeret-furda-
ls nlkl. A Sula tskk igazi
urbnus kiegsztk, amelyek
tisztthat gumi vdrtegk-
nek ksznheten klnlege-
sen ellenllk brmilyen vrosi
lethelyzetben. A kollekci ngy
tskatpust szmll, melyek
a hrom vszonalapszn s az
azokra felvitt gumirteg sz-
mos kombincijban kszlhet-
nek. A sorozat minden darabja
kzi munka eredmnye, nincs
kztk kt egyforma!
The Sula series is a bag collection

designed by Angla Gg,
whose elements can be taken
anywhere without remorse. Sula
bags are genuine metropolitan
accessories particularly resistant
in any urban situation due to the
easy-to-clean rubber protection.
The collection comprises four bag
models, which are available in
many combinations of the three
prime colours of linen and the
rubber layer applied to them.
All pieces are hand made with
no identical pieces.
Fot Photo
Horvth Anik, Fox Foto
AZ ANTRACIT
CSILLOGSA,
2013. SZITLI
KOLLEKCI
LUSTRE OF
ANTHRACITE, 2013
F/W COLLECTION
Tervez Designer
MEI KAWA
WWW.MEIKAWA.COM
A MEI KAWA 2013-as szitli

kollekcijnak megalkotsa-
kor Kasza Emese tervezt az
egykori munksosztly ltzkei
foglalkoztattk. A bnyszru-
hk tiratai tndkl, erteljes
anyagok formjban jelennek
meg, s slyos feketk, fnyl
antracitszrkk klnbz rnya-
lataiban pompznak. A sznhzi
kulissza fny-rnyk jtkai rv-
nyeslnek a felsruhzatokban:
a kifordthat kabtok s szeg-
lyek, a leoml gallrok a mrkra
jellemz termszetes anyagok
sznvel s fonkjval dolgoznak.
When creating the fall/winter 2013

collection of MEI KAWA, designer
Emese Kasza was particularly
absorbed in the clothes of the old
working class. Miners clothes
are emulated using splendid,
impressive materials, and appear
in the diverse shades of black
and shiny anthracite grey tones.
The light and shadow interaction
of the coulisses is reflected in
the overclothes: the reversible
jackets and hems, the cascading
collars integrate the face and
back side of the natural fabrics
characteristic of the brand.
Fot Photo
Hencz Pter
BLIND CHIC.
HTIZSK
BLIND CHIC.
BACKPACK
Tervez Designer
BLIND CHIC.
WWW.BLIND-CHIC.COM
Gyrt Manufacturer
V/Z DESIGN STUDI KFT.
A Vesms JliaNea Peterca

tervezpros mindennap kt
kerken kzelti meg a Blind Chic.
nagyttnyi sdijt. A kds
reggelek sejtelmes hangulata,
a Duna kzelsge, a stdi rgi
ipari pletnek milije inspi-
rlta a mrka 2013-as tavaszi
kollekcijnak termszetes
sznvilgt. Az ipari pletek
egyszer vonalvezetse, rideg,
durva karaktere s a foly ka-
nyarulatai a tskk szgletes s
ves elemeinek kombincijban
ksznnek vissza.
Designers Jlia Vesms and

Nea Peterca ride to the Blind
Chic. studio in Nagyttny by
bike every day. The obscure
atmosphere of foggy mornings,
the vicinity of the river Danube,
and the milieu of the old
industrial building hosting
the studio inspired the natural
colours of the brands spring 2013
collection. The simple contours,
cold and rough character of
industrial buildings, and the
bends of the river are reflected
in the combination of sharp and
round details of Blind Chic.s
backpacks.
Fot Photo
Nea Peterca
PAQ FOTEL
PAQ CHAIR
Tervez Designer
CSIRE GZA
WWW.GEZACSIRE.COM
Gyrt Manufacturer
PAQCHAIR.HU
A paq fotel egyszer s

praktikus koncepcija vals
ignybl szletett a tervez
egy kltzst kveten olyan
btortpusra keresett megol-
dst, mely napkzben fotelknt,
jszaka pedig gyknt funkcio-
nlhat. A fotel elnevezse is
a ketts funkcionalitsra utal,
a paq fejjel lefel fordtva bed,
teht gy. A pamutbelsvel
rendelkez rugalmas matrac
szmra, mely egyetlen cipzr
lehzsval egy pillanat alatt
fekvhelly alakthat, a karton-
merevt biztost stabilitst.
The simple and practical concept

of paq chair developed from
an actual demand: after moving
to a new home, the designer
looked for a piece of furniture
to use as an armchair during
the day and as a bed at night.
The name of the armchair also
suggests this dual functionality:
turned upside down, paq
becomes bed. The flexible
mattress with cotton inner
side is stabilised by cardboard
reinforcement, and it can be
turned into a bed in an instant
by the pull of a single zipper.
FAUN WOOD
LONGBOARD
DESZKK
FAUN WOOD
LONGBOARDS
Tervez Designer
FAUN PROJECT
WWW.FAUNPROJECT.COM
Gyrt Manufacturer
FAUN PROJECT
A Faun Wood longboardok nyers

juharfbl s bambuszbl k-
szlnek aprlkos kzi munkval,
egzotikus faintarzia dsztssel.
A Faun Kolor kollekci darabjait
Fenyvesi Zsfi jellegzetes, kzzel
festett, lnk, geometrikus
minti kestik. A Faun Project
tervezcsapata folyamatosan
jabb formkkal s technolgi-
val ksrletezik, szabadidejben
pedig a budai hegyekben teszteli
a legjabb deszkkat. A terve-
zcsoport tagjai Fenyvesi Zsfi,
Trellay Levente, Somoski Gbor
s Gelencsr Zoltn.
Faun Wood longboards are made

of maple tree and bamboo with
beautiful wood inlays applying
meticulous handwork. The pieces
of the Faun Kolor collection are
decorated with Zsfi Fenyvesis
distinctive, hand painted,
vivid, geometric patterns.
The design team of Faun Project
continuously looks for new
shapes and technologies, and in
their free time, they also test the
latest boards in the Buda hills.
The design team comprises Zsfi
Fenyvesi, Levente Trellay, Gbor
Somoski and Zoltn Gelencsr.
Fot Photo
Faun Project
EBBEN MARADUNK,
MINT A RGIEK
JRAGONDOLT TRADCI
A kortrs design tradicionlis elemeket felelevent gesz-

tust a kulturlis soksznsg megrzsnek szndka
vezrli a multinacionlis cgek formlta globlis trgy-
kultrban. Ebben a szndkban a hagyomnyrzs kz
a kzben jr a legfejlettebb technolgiai megoldsokkal,
a kulturlis diverzits megrzsnek gisze alatt a felele-
ventett kulturlis kontextusok j jelentsrtegekkel teltik
meg legkorszerbb trgyainkat.
Tradci s technolgia, hagyomnyos s kortrs egytt-
lsnek hiteles megteremtse alapos kulturlis tj-
kozottsgot, alkoti rzkenysget s kifinomult zlst
felttelez. A tradci beazonost, s egyttal megkln-
bztet szavak nlkl, vizulis kdok s utalsok alkalma-
zsn keresztl helyezi az alkotst trtneti s kulturlis
kontextusba. Minl finomabb, szofisztikltabb s intellek-
tulisabb a vizulis kd, minl lbb a kapocs mlt s jelen
kztt, annl kevsb vlik a gesztus nclv, giccssze-
rv. Kulturlis identitsunk gykereinek feltrkpezse
elengedhetetlen a stlust teremt tervezi eszkztr kiala-
ktsa s az egyni hang megteremtse szempontjbl.
Hagyomnyaink letben tartsa nazonossgunk, kul-
trnk, trgyi krnyezetnk meghatroz eleme lehet,
melyhez szemlyes trtneteinkkel, emlkeinkkel s szo-
ksainkkal kapcsoldunk. A szemlyessgen keresztl
rzelmek, emlkek, hangulatok s trtnetek ltethetk
t trgyi formba; a felhasznlt forrs tr-id kontextusba
helyezi az alkotst.
A kortrs formatervezst jellemz attitd, a tradcik jra-
gondolsa a kzp-kelet-eurpai kulturlis rksg hang-
slyozsban, a mltat, a flmltat s a jelent sszekt
tradciban, a kzmveshagyomnyokhoz val visszany-
lsban fedezhet fel, mindez a legkorszerbb technolgik
s anyagok invencizus alkalmazsval, az aktulis stlus-
s divattrendekhez csatlakozva trtnik.
SO WELL STICK WITH IT
AS OLD FOLKS DID
TRADITIONS REINTERPRETED
The gesture in contemporary design to revivify traditional

elements intends to safeguard cultural diversity in
todays global culture of objects shaped by multinational
companies. The intent to keep traditions goes hand
in hand with state-of-the-art technological solutions;
the cultural contexts revivified under the auspices of
safeguarding cultural diversity add new layers of meaning
to our most modern objects.
Developing an authentic co-habitation between tradition
and technology, conventional and contemporary requires
the designer to manifest thorough cultural knowledge,
sensitivity and refined taste. Traditions identify and
distinguish at the same timethey place creation
in a historical and cultural context without words, by
using visual codes and references. The more refined,
sophisticated and intellectual the visual code and the more
lively the link between past and present are, the less the
gesture get art for arts sake and kitsch-like. Mapping
out the roots of their cultural identity is indispensable for
designers to develop a style-creating toolkit and a unique,
individual voice.
Keeping traditions alive can be a decisive element of our
identity, culture and tangible environment, which we
relate to with our personal stories, memories and customs.
By that personal touch, emotions, memories, moods,
atmospheres and stories can be translated into a tangible
form: it places created items into the spatial and temporal
context of the used source.
The attitude of contemporary design, i.e. the reconsideration
of traditions can be discovered in the accentuation of
Central Eastern European cultural legacy, the tradition
to interconnect past, recent past and present, and the
tendency to go back to handicraft traditions, all that by
using the most up-to-date technologies and materials
inventively, joining style and fashion trends of the day.
EBBEN MARADUNK, MINT A RGIEK SO WELL STICK WITH IT AS OLD FOLKS DID 111
BEDCLOTHES
KOLLEKCI
BEDCLOTHES
COLLECTION
Tervez Designer
CSK ORSOLYA
WWW.FACEBOOK.COM/
INQCONCEPT
Gyrt Manufacturer
INQ CONCEPT
A Bedclothes inspircis forrsa

a magasra vetett gy tradci-
ja, mely Csehorszg, Szlovkia
s Magyarorszg terletn
a 20. szzad vgig megrizte
meghatroz szerept a kis-
vrosi, falusi szobabelskben.
Az gyra, gynemre asszocil,
monokrm alapanyagokbl, geo-
metrikus szabssal, rtegelssel
s hajtsokkal kszlt darabok
2013-ban kirdemeltk a Gom-
bold jra! plyzat legjobb
Newcomer ltzkkollekcinak
jr djt. A konceptulis ltz-
kekbl ksbb megszletett az
INQ concept brand els, utcai
viseletre sznt kollekcija.
The inspiration of Bedclothes

collection comes from the
tradition of high raised beds
which retained its primary role
in room interiors in small Czech,
Slovak and Hungarian towns and
villages till the end of the 20th
century. Triggering associations
with beds and bedclothes, the
pieces made of monochrome raw
materials by geometric cutting,
layering and folding earned the
prize for the best Newcomer
clothes collection in the Re-
button it! (Gombold jra!)
competition in 2013. Later on, the
first street wear collection of INQ
concept brand was developed
from these conceptual clothes.
Fot Photo
Viszlay Mrk
VSRFIA PROJEKT
FAIR CRAFT
PROJECT
Tervez Designer
DOMBON-A-TANYA,
KATLAN TNI VENDGLJE
A MALOMHOZ, FVNLK
WWW.DOMBON-A-TANYA.HU
Gyrt Manufacturer
KATLAN TNI VENDGLJE
A MALOMHOZ
A dombon-a-tanya, a Katlan Tni

Vendglje a Malomhoz, s
a MOMEBME hallgatibl
alakult Fvnlk csoportjnak
kzs kurzusheti tervezsi fel-
adatbl szletett meg a Vsrfia
ksrleti trgycsoport. Tradicio-
nlis vsrokbl ismert trgyak
(medvecukor, puszedli,
mzeskalcs) jraalkotsn
keresztl arra a krdsre kerestk
a vlaszt, vajon lehetsges-e
mestersges evolcis folyamat
segtsgvel j letre kelteni el-
feledett hagyomnyokat, s ezzel
egytt jjleszteni a kzssg-
hez tartozs rzst.
The experimental objects

grew out of a weekly design
assignment the Fvnlk
(sitters-in-the-grass) group of
MOME (Moholy-Nagy University
of Art and Design Budapest) and
BME (Technical University of
Budapest) students along with
dombon-a-tanya (farm-on-the-
hill) and Katlan Tni Vendglje
a Malomhoz (Toni Cauldrons
Mill Restaurant) were given at
a shared course. By re-creating
objects known from traditional
fairs (liquorice, macaroon, honey-
cake) the designers attempted
to find out whether it is possible
to revivify forgotten traditions
and resuscitate the sense of
belonging to a community.
GREY FIELD SZK
GREY FIELD CHAIR
Tervez Designer
KERKGYRT ANDRS
WWW.ANDRASKEREKGYARTO.
WORDPRESS.COM
Kerkgyrt Andrs a Grey field

tervezsekor a szk jvjt
kutatva s a modern let kihv-
saira reflektlva tett ksrletet
a trgy jrapozicionlsra.
A billen llap s httmla
a passzv lpozcibl igyekszik
az aktivits fel mozdtani
a felhasznlt, ezzel tmogatva
az egszsgesebb lslmnyt.
A hagyomnyosnl magasabb
s rvidebb llap kialakts-
bl addan a ht s a lbak
nagyobb szget zrhatnak be
egymssal, ami biztostja az
ergonomikus lspozcit.
When designing the Grey field,

Andrs Kerkgyrt researched
the future of chairs and reflected
to challenges of modern life in
his attempt to reposition the
object. The tilting seat and the
backrest aim to move users from
the passivity into the activity,
thus promoting the experience of
a more active and healthy way of
sitting. As the seat is higher and
shorter than usually, the angle
between your back and legs will
be wider, which provides you an
ergonomic sitting position.
A KISKAKAS
GYMNT
FLKRAJCRJA
LITTLE ROOSTER
AND HIS DIAMOND
HALFPENNY
Tervez Designer
MOME TECHLAB
TECHLAB.MOME.HU
A MOME TechLab interaktv

meseknyve, A kiskakas gymnt
flkrajcrja a kortrs technolgia
mfajban rejl lehetsgeket
s a j tervezs elveit kutatja.
Arra a krdsre keresi a vlaszt,
milyen a j interaktv mese,
milyen mdon tmogatjk
a mesls lmnyt, hogyan fej-
lesztik a kreativitst, az olvasst
s a szvegrtst a technolgiai
eszkzk. A ksrlet keretben
a MOME TechLab tervezi elk-
sztettk Arany Lszl npmese-
feldolgozsnak interaktv,
a narratvt kzzel rajzolt kpi
elemekkel altmaszt alkalma-
zst, amelyet mr tbb ezren
hasznlnak vilgszerte.
MOME TechLabs interactive

storybook for children, Little
Rooster and his Diamond
Halfpenny researches the
potentials in contemporary
technology and the principles
of good design. It seeks answer
to the question what a good
interactive tale is like, in what
ways technical devices support
the experience of story-telling,
how they develop creativity,
reading and understanding
of texts. In the experiment,
designers of the MOME TechLab
made an interactive application
of the Lszl Aranys folk tale
adaptation, with a narrative
supported by manually drawn
visual elements, which is used
today by thousands worldwide.
BAO BAO
KAPSZULA-
KOLLEKCI
BAO BAO
FUR CAPSULE
COLLECTION
Tervez Designer
NUBU
WWW.NUBU.HU
Gyrt Manufacturer
MIJU-TRADE KFT.
A NUBU kapszulakollekci-
ja a busjrs tradicionlis
jelmezeibl mert inspircit.
A kollekci neve a busk ltal
mondogatott riogat hang-
utnz szavakbl formldott.
A szrme- s brintarzik
a busmaszkok formit geomet-
rikus mintkk egyszerstve
jelennek meg az ltzkeken.
A sorozat 2013-ban elnyerte
a Gombold jra! plyzat Old-
hands kategrijban a legjobb
ltzkkollekcinak jr djat.
NUBUs capsule collection takes

inspiration from the traditional
costumes of the carnival
called Busos walk. The name
of the collection comes from
the affrighting onomatopoeic
words chanted by busos. Fur
and leather inlays, simplifying
the shapes on buso masques
into geometric forms, appear
in the pieces of clothes. The
series was awarded the prize
for the best clothes collection
in the Oldhands category of the
Re-button it! (Gombold jra!)
competition in 2013.
Fot Photo
Mt Balzs
Gspr Miln
POPO KOLLEKCI
POPO COLLECTION
Tervezk Designers
POPO,
MAGYAR RKA,
SCHULLER MRIA,
SMEGI RKA,
TEMESI APOLKA,
VRTESI BORBLA
A MOME textil szakos hallgat-

inak POPO elnevezs projektje
a 2013-as Gombold jra! ply-
zat keretben mutatkozott be.
Az ltzkkollekci inspircis
forrsa a hetvenesnyolcvanas
veket meghatroz farmer,
a szabadsg s a szexualits
szimbluma. A kollekci min-
tiban megjelen Polski Fiat
a vasfggny mgtt lk elv-
gydst szimbolizlja. A POPO
ltzkeinek finom erotikja
a fenkre s a derkra helyezi
a fkuszt, a hetvenes vekre
jellemzen hangslyozva a ni
test formit.
The students from MOMEs

Textile Design Institute
introduced their POPO
project in the Re-button it!
(Gombold jra!) competition
in 2013. The clothes collection
was inspired by the jeans,
a determining item in the 70s
and 80s and a symbol of freedom
and sexuality. The Polski Fiat car
appearing in the patterns in the
collection symbolises the longing
of people living behind the Iron
Curtain. The subtle eroticism
in POPO clothes draws attention
to the bottom and the waist,
to emphasize the shapes of
a female body as was typical
in the 70s.
Fot Photo
Breur Lucas
KIS HUNGARIKUM-
HATROZK
LITTLE
HUNGAROPEDIA
Tervez Designer
SZAB ZSFIA
WWW.SZABOZSOFIA.HU
rk Writers
HANULA ZSOLT (BALATON),
LDOZ KRISZTIN (PLINKA),
UGHY SZABINA (PIAC)
A Kis Hungarikumhatrozk
sorozatnak pamuttskban
kaphat illusztrlt zsebknyvei
helyi mvszek tolmcsols-
ban, a htkznapok szemszg-
bl mutatjk be Magyarorszgot
s a nevezetes hungarikumo-
kat. Az rk sajtos, szubjektv
szempontjaiknak megfelelen
humorral s irnival kzeltenek
az egyes tmkhoz. A Balaton,
a Plinka s a Piac cm kny-
vecskket felvonultat sorozat
folyamatosan bvl.
The illustrated pocket

books of the series Little
Hungaropedia, available in
cotton cases, with articles by
local artists, depict Hungary
and famous Hungaricums
from the viewpoint of everyday
life. The authors approach the
topics with a sense of humour
and irony corresponding to
their subjective perspectives.
The series, including booklets
called Balaton, Plinka and
The Marketplace, is continuously
expanded with new pieces.
Fot Photo
Oravecz Istvn
PAPR!KUM
FSZERMALOM
PAPR!KUM
SPICE MILL
Tervez Designer
TORONYI PTER,
TOPCREATION KFT.
WWW.TORONYI.COM,
WWW.PAPRIKUM.EU
Gyrt Manufacturer
GIA FORM KFT.
Toronyi Pter miskakancs

formt idz fszermalma a tra-
dicionlis magyar paprikakultra
eltt tiszteleg. A Papr!kum
klnfle fszerek rlse mellett
a fszertart funkcijt is elltja.
Az alumniumtvzet testben
tallhat rozsdamentesacl
goly gondoskodik a fszerek
portsrl. A Papr!kum elnyerte
a 2012-es Magyar Formater-
vezsi Dj dik kategrijnak
klndjt, a csomagolsa pedig
a 2013. vi Pakk csomagolster-
vezsi plyzat 1. helyezst.
Pter Toronyis spice mill

reminding of the Hungarian
folk Miska jug pays tribute to
traditional Hungarian paprika
culture. Besides grinding, milling
various spices, Papr!kum also
functions as a spice holder.
A stainless steel ball in the
aluminum alloy body is in place
to pulverise spices. Papr!kum
was awarded in 2012 the prize
in the student category of the
Hungarian Design Award, and
its packaging in 2013 the prize
of Pakk Award.
Fot Photo
SOMNIUM Studio,
Kaczr Gyrgy
A BUDAPEST
CIPMODELL
INNOVCIJA
THE INNOVATION
OF THE BUDAPEST
SHOE MODEL
Tervez Designer
BNSGI PETRA
Gyrt Manufacturer
VASS CIP BUDAPEST
Bnsgi Petrnak a Moholy-

Nagy Mvszeti Egyetemen
kszlt doktori mestermve
ht-ht pr ni s frficip
evolcijn keresztl mutatja
be a civilizlt emberi lb vl-
tozst a klnbz letkorok
tkrben. A kutats eredmnye-
kpp a Budapest modellhez
optimalizlt kaptafa rendszer
kszlt, mely a legnemesebb
alapanyagokbl sszelltott,
kizrlag kzi megmunkl-
s cipk ksztst a vltoz
ergonmiai ignyek figyelembe-
vtelvel teszi naprakssz, gy
tartva fenn a klasszikus rtkek
s a hagyomny kontinuitst
az innovci segtsgvel.
Petra Bnsgis work for her

doctoral degree at the Moholy-
Nagy University of Art and Design
Budapest illustrates through
seven pair of mens shoes and
seven pairs of womens shoes
how civilised peoples feet change
throughout their lives. As a result
of the study, a series of shoe
lasts optimised to the Budapest
model were prepared that
updates the purely artisan way of
manufacturing shoes of the most
precious raw materials to meet
changing ergonomic demands,
thus sustaining the continuity of
classic values and traditions by
way of innovation.
TLALRENDSZER
PRESENTATION
TRAY
Tervezk Designers
APLI DESIGN,
ZSABOKORSZKY LILI,
PSPKI APOR
WWW.APLIDESIGN.COM
Gyrt Manufacturer
APLI DESIGN, GM MVEK
Zsabokorszky Lili s Pspki

Apor klnleges tlalrendszere,
melyet a Bocuse dOr szakcs-
verseny 2013-as dntjre ter-
veztek, a Rubik-kocka mkdsi
elvre reflektl. Az ezstztt
rozsdamentes aclbl kszlt
trgy dinamikjt az egyes ngy-
zetlapok eltr magassga adja.
Egy ngyzetre egy tpus kret
kerl, gy a tlalskor megjelen
klnbz szn ngyzetek a b-
vs kocka szerkezett idzik.
The presentation tray designed

by Lili Zsabokorszky and Apor
Pspki for the Bocuse dOr chef
competition final, 2013 reflects to
the principle of operation of the
Rubik cube. The different heights
of the various square plates
lend dynamics to the silvered
stainless steel object. One type
of garnish is supposed to go to
one certain square, and thus,
when the meal is presented,
the squares in different colours
remind you of the structure of the
Rubik cube.
Fot Photo
Terei Mikls, Pspki Apor
MEGMUTASSAM
A BLYEG-
ALBUMOMAT?
WANNA SEE
MY STAMP
COLLECTION?
Tervez Designer
GERA NOMI JEWELLERY
WWW.GERANOEMI.COM
Postai blyegekkel elmeslt

trtnetek, asszocicik, gye-
rekkori brndok, kimerevtett
pillanatok, elrejtett rzsek
s emlkek elevenednek meg
Gera Nomi kszerkollekcij-
ban. A grafikai rtket hordoz
blyegek ornamentikaknt ke-
stik, s zenetekkel ruhzzk fel
a darabokat a magyar kulturlis
rtkek beemelsvel. A sorozat
kszertestei a trtnetmesls
kereteknt szolglnak.
Stories told with postal stamps,

associations, dreams from the
childhood, frozen moments,
hidden feelings and memories
come to life in Nomi Geras
collection of jewels. The stamps
carrying graphic value decorate
as ornaments, and attach
messages to the pieces, by
incorporating Hungarian cultural
values. The jewel parts of the
series serve as frameworks of
story-telling.
Fot Photo
Gera Nomi
HANUKA 21
GYERTYATART
HANUKA 21
CANDELABRUM
Tervez Designer
EIGHTDAYS DESIGN,
DARNYI ANDRS,
GI MARCELL,
HAJDU ESZTER,
KECSKS ORSOLYA
WWW.EIGHT-DAYS.ORG
Gyrt Manufacturer
EIGHTDAYS DESIGN
A zsid valls hagyomnyos

trgyi elemnek jrartelme-
zsvel szletett meg az
EightDays Design els munkja,
a Hanuka 21 gyertyatart, amely
az nnep nyolc napjn tl kortrs
laksdszknt is funkcionl.
A fbl vagy betonbl kszlt
trgy szablyos oktadert
formz oldalai a nyolcnapos
nnep egy-egy napjt
szimbolizljk a megfelel
szm gyertya elhelyezsvel.
The candelabrum Hanuka 21,

the EightDays Designs first
piece of work was created by
reinterpreting the traditional
tangible elements of Jewish
religion, functioning as
a contemporary home decor
beyond the eight days of the
Festival. Each side of the piece,
made of wood or concrete, forms
a regular octahedron, holding the
proper number of candles, each
symbolising one day of the
eight-day Festival.
Fot Photo
Tglsy Zsuzsa
STRUCT.ZINE
FANZINE
Tervez Designer
SIPOS BALZS
WWW.BEHANCE.NET/
SIPOSBALAZS
Kiad Publisher
DRT KZHASZN EGYESLET
A Struct.Zine tematikus meg-

kzeltsben, tanulmnyokon,
cikkeken s grafikkon keresztl
mutatja be az ptett krnyezet
s az urbanisztika sszefgg-
seit, letternk struktrit, s r-
telmezi ezek mindennapi letre
gyakorolt hatst rendszeresen
megjelen fanzine formjban.
A tmt jszer formtumban
trgyal kiadvny kialakt-
snak fontos szempontja volt
a gyrtsi kltsg optimalizlsa.
A fanzine egynisgt a hagyo-
mnyostl eltr formtum, az
aktulisan feldolgozott tmhoz
kapcsold htoldali grafika,
valamint a megjelensenknt
eltr trdels adja.
The Struct.Zine uses a thematic

approach to demonstrate by
studies, articles and graphics
the correlation between built
environment and urbanism, the
structures of our living space,
and interprets their effects
on the everyday life in the
form of a regularly published
fanzine. In developing the
publication describing the
topic in a novel form, the
optimisation of production costs
was an important criteria. The
uniqueness of the fanzine comes
from the unconventional format,
a back page graphic related to
the topic discussed in the issue
and the different layout design in
every edition.
Fot Photo
Sipos Balzs
HEBRINTH
BETCSALD
HEBRINTH
FONT FAMILY
Tervez Designer
SZNYEI GYRGY
WWW.FONTFONT.COM/
FONTS/ARCHIAN
Sznyei Gyrgy betcsaldjt

az Izraeli Kulturlis Intzet fel-
krsre mutattk be a 2013-as
Design Ht Budapest keretben.
A betformk fontos egyedi
jellegzetessge a folyamatos
vonalra pl szerkesztsmd.
Ahogyan a szemll vgig-
kveti a megszakts nlkli
vonalat, gy merl el a forma s
a bet szpsgben. A Hebrinth
betcsald tizenegy klnfle
karakterbl ll, amelyekben
a tradicionlis Tra-kzrsra
emlkeztet betktl a kemny
geometriai alakzatokig szmos
verzit tallunk.
Gyrgy Sznyeis font family

was presented at the 2013
Budapest Design Week at the
request of the Israeli Cultural
Institute. A unique feature of
the typeface is its layout built
on an uninterrupted line. As you
follow the continuous line, you
get enthralled by the beauty of
the shape and of the letters. The
Hebrinth font family is composed
of eleven different characters
among which you can find
a number of letters reminiscent
of traditional Torah longhand
to rigid geometric shapes.
PANEL KOLLEKCI
PANEL
COLLECTION
Tervez Designer
DORI TOMCSANYI
WWW.DORITOMCSANYI.COM
Tomcsnyi Dri Gombold jra!

plyzatra ksztett PANEL
kapszulakollekcija a hatvanas
hetvenes vek laktelepi let-
stlusbl inspirldik. Az lt-
zksorozat finoman kidolgozott
rszletei a tervez szemlyes
emlkeibl tpllkoznak a rgi
asztaltertk, a felejthetetlen
autstska s a panellaksok
jellegzetes szobanvnyeinek j-
rartelmezett kulturlis olvasata
kszn vissza a kollekciban.
Dri Tomcsnyis PANEL capsule

collection made for the Re-
button it! (Gombold jra!)
competition is inspired by the
lifestyle in housing estates
in the 60s and 70s. The subtly
elaborated details of the clothes
collection were inspired by the
designers personal memories
cultural reinterpretations of old
tablecloths, of the unforgettable
motorist bag and of the typical
indoor plants from tower block
apartments are reflected in the
collection.
Fot Photo
Mr Mt
PRJT RITKTJA
SZUBJEKTV UNIVERZUMOK
SZVEG: KOVCS DNIEL
Minden korszaknak megvannak a sajt tjukat jr zsenijei.

Tehetsgk makultlan marad a kor knyszer pecstjtl,
szemlyisgk a Dalra jellemz extravagancitl a kafkai
introvertltsgig hullmzik. Ott vannak az let minden
terletn, de kvetket pp szemlletmdjuk szigoran
szubjektv mivolta okn ritkn szereznek. Tartzkodnak
az ltalnos igazsgok megfogalmazstl, s figyelembe
vehetnek ugyan nemzetkzi trendeket, azonban a munk-
jukon minden esetben tst, hogy hatrozottan s ha nem
is tvedhetetlenl, de magabiztosan a sajt tjukat jrjk.
Hol kevsb lthatan, a kor trendjeivel szembeszllva, hol
a fsodor rszeknt ahogyan a globalizmus kiresed
egyenformitl megcsmrltt mban is.
Olyan individulis vilgok, egyni ltsmdok ezek, ame-
lyek nem keresik a fogyaszt kegyeit. Nem alkalmazkod-
nak az ignyekhez, hanem megteremtik ket maguknak.
Figyelmet kvetelnek. k a klnck, a besorolhatatlanok,
az excentrikusok s mg ha ez tbbnyire nem is ltszik
a magnyosak. k azok, akik radiklis reakcikat vltanak
ki, akiket csupn szeretni vagy utlni lehet. Akkor is, ha k
csak az egyikre vgynak.
Egy darabot birtokolni ezeknek a tehetsgeknek a tr-
gyiasulsbl neknk, a tbbieknek, akiknek a valdi
talentumot szkebben mrtk, az eredetisg mindennapi
placebjt jelenti. Ami radsul, esetenknt, mkdik is.
UNPARALLELED
SUBJECTIVE UNIVERSES
TEXT: DNIEL KOVCS
Every era has its geniuses who make their own ways.
Their talent stays immaculate of stigmas forced on them
by the age, and their personalities can vary from Dals
extravaganza to Kafkas introversion. They are present in all
areas of life but, with the strictly subjective nature of their
approaches, they can rarely find followers. They restrain
from formulating general truths, and while they may
consider international trends, it always shines through their
work that they follow their own path in a determined and
if not an unerring but a confident manner. Sometimes less
visibly, confronting with the trends of the day, sometimes
as part of the main streamas they do it today, jaded by
the meaningless uniformity of globalism.
They are such individual universes with genuine visions that
do not aspire for consumers favours. They do not conform
with demands but they create them for themselves. They
require attention. They are the oddballs, the unclassifiable,
the eccentrics andeven if it mostly does not seemthe
lonely ones. They trigger radical reactions, they are the
ones who you can only love or hate. Even if they only long
for one of these.
To the other people who are less provided with real talent,
possessing an objectified part of the gifted can represent
an everyday placebo of originality. Which, on the top of it, is
really effective at times.
PRJT RITKTJA UNPARALLELED 127
EZ VAGYOK N
PLAKT
THIS IS ME
POSTER
Tervez Designer
FILKEY RON
WWW.ARONFILKEY.COM
A Moholy-Nagy Mvszeti
Egyetem tipogrfiai kurzusn, is-
kolai feladatknt kszlt munka
szvege adott volt; a vgered-
mnyen a dikoknak a grafikai
tervezshez val viszonyukat
kellett bemutatniuk. A szk kiv-
gatban, kevs sznt hasznl k-
pen egy dolgozszoba rszlett
ltjuk, ahol hromdimenzis tr
s nyomtatott, sk vilg, digitlis
technolgia s kzi rajz mesteri
egszet kpez.
The text of the piece prepared

as a home assignment for the
typography course at Moholy-
Nagy University of Art and
Design Budapest was given; the
final deliverable was supposed
to demonstrate students
relationship to graphic design.
The narrow section in the picture
using only a few colours shows
a detail of a study where 3D
space and printed, flat world,
digital technology and hand
drawing constitute a masterly
unity.
Fot Photo
Mr Mt
KAWARA SENBEI
CSOMAGOLS-
TERV
KAWARA SENBEI
PACKAGING
DESIGN
Tervez Designer
KVECSES ANNA
WWW.BEHANCE.NET/
ANNAKOVECSES
Gyrt Manufacturer
KAWARA SENBEI
KEKSZMANUFAKTRA
KAWARA SENBEI COOKIE
FACTORY
A japn Setouchi rgi 2013-

as mvszeti triennljnak
design plyzatn nyertes
koncepci, amelybl azta
termk lett, egy hagyomnyos
dessg, a kawara senbei, azaz
tetcserp -stemny csoma-
golsnak kszlt. A bzalisztbl,
cukorbl s tojsbl ll, fleg az
idsebb hlgyek krben kedvelt
dessg puritnsgra jl rmel
Kvecses jellegzetes, egyszer
formkbl s ers sznekbl
ptkez, gyermekien bjos
vizulis vilga.
Since it won the design

competition of the Art Triennale
of Setouchi region in Japan in
2013, the concept has grown into
a product used as packaging for
the traditional kawara senbei
or roof tile cookie. Kvecsess
characteristic, childishly
charming visual world built
of simple shapes and intense
colours rhymes well with the
puritanism of the desert made
of wheat flour, sugar and eggs,
particularly popular among
elderly ladies.
J VALLS 1.,
2014. SZITLI
KOLLEKCI
NEW RELIGION
NO. 1, 2014 A/W
COLLECTION
Tervez Designer
ABODI DRA
WWW.DORAABODI.COM
Fellini kpi vilga, az rett

renesznsz s a memento mori
gondolata sorolhatnnk
a kollekci inspirciforrsait.
Az nll letet l, tradicionlis
szabsmintkat felidz,
egyedi mintval nyomott
ruhadarabok mellett a kollekci
f alkotanyaga a fekete
br, keszty, csizma, nadrg
s fels formjban. A Twin
Unisus kiegsztk kzl itt
a Carpathian Warrior / Phoenix
Egg tska lthat.
Fellinis imagery, High

Renaissance and the notion of
memento moriand we could
continue to list the inspiration
sources of this collection.
Besides the clothes reminding
of traditional dress patterns but
printed with unique motifs, that
have their own lives, the primary
material of the collection is
black leather appearing in the
form of gloves, boots, trousers
and tops. Out of the Twin Unisus
accessories, the Carpathian
Warrior / Phoenix Egg bags can
be seen here.
Fot Photo
Misetics Mtys
SZVEGKP-
KSRLETEK
TEXT-VISUALITY
EXPERIMENTS
Tervez Designer
ULRICH SRA
WWW.BEHANCE.NET/
ULRICHSARA
A Moholy-Nagy Mvszeti Egye-

temen MA diplomamunkaknt
kszlt kiadvny a posztmo-
dernits egyik alapmvt, Italo
Calvino Ha egy tli jszakn egy
utaz cm regnyt dolgozza
fel. Ahogyan Calvino a magnyra
reflektl a mvben, a fhs
szerepbe az Olvast s Ol-
vasnt helyezve, gy Ulrich
a tipogrfia megjelensnek
szintjeit vizsglja. E kalandos
ton eljut a lthatatlansgtl,
azaz az eredeti szveg puszta
kzvettstl annak vizulis in-
terpretcijn s illusztrcijn
keresztl az nll malkots-
knt val rtelmezsig.
The publication made as an MA

degree piece at the Moholy-Nagy
University of Art and Design
Budapest processes a basic
work of Postmodernism, Italo
Calvinos novel If on a winters
night a traveler. In the same
way as Calvino reflects in his
novel to loneliness by placing
the reader and the girl reader
in protagonists roles, Ulrich
studies the levels of appearance
of typography. Along the
adventurous journey, she goes
from the invisibility, i.e. the pure
mediation of an original text
through its visual explanation
and illustration up to its
interpretation in the form of an
independent piece of art.
Fot Photo
Sznti Lilla
THE WITCHS
TALE KOLLEKCI,
THE DEMON BOX
TSKA
THE WITCHS TALE

COLLECTION, THE
DEMON BOX BAG
Tervez Designer
MRS HERSKIN
WWW.MRSHERSKIN.COM
A Mrs Herskin 2010-ben

robbant be a divatvilgba; azta
szletett hrom kollekcijuk
szrrelis, stt lomvilgokba
enged betekintst. A 2013.
december 13-n debtlt The
Witchs Tale kapszulakollekci
t tskja: a Demon Box,
a Witches Sabbath, az Iron
Nose, a Flying Witch s a Devil
Rider t kpzeletbeli boszorkny
szmra kszlt. A bizarr,
fmet s brt tvz, fekett
s aranyat kombinl darabok
mintha csak egy sosem ltezett
ritul ftisei lennnek.
The Mrs Herskin burst into

the fashion world in 2010;
their collections made since
then allow insights into
surrealistic, dark dreamworlds.
Five bags of the Witchs Tale
capsule collection debuted on
13 December 2013: the Demon
Box, the Witches Sabbath, the
Iron Nose, the Flying Witch and
the Devil Rider were made for
five imaginary witches. As if the
bizarre pieces combining metal
and leather, black and gold were
fetishes of a never existed ritual.
Fot Photo
Krasznai Zoltn
NYUGAT+ZOMBIK:
TRAGDIA
KPREGNY
NYUGAT+ZOMBIES:
TRAGEDY COMICS
Tervez Designer
CSEPELLA OLIVR
A kpregny els, 32 oldalas

fejezete, a Tragdia a Nyugat-
Magyarorszgi Egyetem Alkal-
mazott Mvszeti Intzetben,
BA diplomamunkaknt kszlt,
s a 20. szzad els felnek meg-
hatroz magyar irodalmi lapja,
a Nyugat szerzinek kalandjait
brzolja a vratlan zombijrvny-
tl sjtott Budapesten. A tbb-
szrsen abszurd alaphelyzet az
p eszt megtart rtelmisg
s a destruktv tmeg sszecsa-
psrl srga-fekete kpkoc-
kkban, Hannes van Dhren
renesznsz antikvk ihlette Livory
fontjval kpesl. rlt beszd,
de van benne rendszer.
The 32-page Chapter I Tragedy

of the comics Nyugat+Zombies
was made as a BA degree piece
at the Institute of Applied Arts of
the University of West Hungary,
and depicts the adventures of
authors of Nyugat, Hungarys
leading literary periodical in the
first half of the 20th century, in
a Budapest stricken by zombie
epidemics. The multiply absurd
situation of the clash between
the intelligentsia that have kept
their sanity and the destructive
mob, gains a visual form in yellow
and black frames lettered with
Hannes van Dhrens Livory fonts
inspired by the Renaissance
Antiqua typefaces. Though this be
madness, yet there is method in t.
Fot Photo
Kelemen Richrd
LTVNYKONYHA
PLYZAT,
COMPOSITE
PLAKT
OPEN KITCHEN
COMPETITION,
COMPOSITE
POSTER
Tervez Designer
KOVCS MNIKA
WWW.BEHANCE.NET/
MONIKA-KOVACS
A plakt a Magyar Tervezgrafi-

kusok s Tipogrfusok Trsasga
Ltvnykonyha plyzatra
szletett, megfelelve az ers
formai megktseknek (Nexa
Slab bet csald, adott sznek
s formk). Az alkots, azaz
a rendelkezsre ll alapanya-
gok engedlyezett praktikkkal
trtn, egyedi feldolgozs-
nak, trtelmezsnek nyomon
kvethet folyamata nemcsak
a plyzat, de az brzols t-
mja is. Vizulis nyelvezete sz-
szetett, metaforikus, fkuszban
az alkot emberrel s fiktv terei-
vel a kreativits helyszneivel.
The poster was made for the

Open Kitchen competition of
the Society of Hungarian Graphic
Designers and Typographers,
conforming with strict formal
requirements (Nexa Slab font
type, predefined colours and
shapes). The creation, i.e. the
traceable process of subjectively
processing and reinterpreting
the available materials by
using permitted practices is the
subject both of the competition
and of the image itself. It uses
a complex, metaphoric visual
language, focusing on creative
people and their fictitious
spacesor scenes of creativity.
PUTTY GYR
PUTTY RING
Tervez Designer
LRINCZ RKA
WWW.REKALORINCZ.COM
Tengeri szivacs? Vattacukor?

Lrincz Rka elszeretettel
hasznl szokatlan anyagokat
s popkulturlis hivatkozsokat
a munkiban; a Putty gyr egy
jtkboltban fellelt, ismeretlen
anyag trgybl kszlt, amelyet
az elad azonostott a hangutn-
z putty szval. A vlasz fleg-
ma, felletes jellege, banalitsa
tkletesen rzdik a trgyon is,
amely ezzel egytt is izgalmas
s kvnatos marad.
A sea sponge? A cotton candy?

Rka Lrincz is fond of using
unconventional materials and
references from the pop culture
in her pieces of work; the Putty
ring was made of an object of
unknown material that she
found in a toy shop where the
salesman described it with
the onomatopoeic word putty
[pooty]. The casual, superficial
nature and banality of that
answer is perfectly perceptible
on the object which, at the
same time, remains exciting
and appealing.
Fot Photo
Talabr Gza
DIVERSIPLAY
BETTPUS
DIVERSIPLAY
TYPEFACE
Tervezk Designers
DRI ENIK,
OLH PL
WWW.BEHANCE.NET/
ENIKODERI,
WWW.OLAHPAL.COM
A kt tervezgrafikus cm-
betje kimatikus ksrlet,
amely a tipogrfia s a hangok
vilga kztt teremt kapcsolatot.
A Diversiplay minden betfor-
mjhoz egyedi hanginger kap-
csoldik, a betkpek a tervezk
audioeffektekre adott, sajtos
vlaszai. A szubjektv zenei vizu-
alizcis eszkz eredmnye egy
olyan bc, amely egymstl
teljesen eltr formavilg be-
tkbl ptkezik, mgis egysges
egszet kpez.
The two graphic designers

display type fonts are
a cymatic experiment to
create a connection between
typography and the world of
sounds. A unique sound stimulus
belongs to each font type of
Diversiplay; and the font images
are the designers subjective
replies to audio effects. This
subjective musical visualisation
tool produces an alphabet that
is built of letters of fully different
shapes and still constitutes one
coherent whole.
Fot Photo
Khegyi Lszl
MOME
DIPLOMAKNYV,
2013
MOME
GRADUATION
BOOK, 2013
Tervezk Designers
DEMECZKY NRA,
VASS DVID
WWW.NORADEMECZKY.COM,
WWW.BEHANCE.NET/WASSSY
A kismret, puha kts

kiadvny a MOME 2013-as
diplomzinak arckpcsarnoka.
A knyvecskt Demeczky Nra
tervezte, a grafikai koncepci
Vass Dviddal kzs munkja,
mg a fnykpeket az egyete-
men oktat Kudsz Gbor Arion
ksztette. A neonsznekkel
bevilgtott, nhol a felismerhe-
tetlensgig elmosd portrkat
Escher vilgt idz grafikai
formk s fagylaltszn felhk
teszik pszichedelikus kalandd,
az egyszer tartalmi koncepci-
val egytt is megrzsre
mlt objektumm.
This small-size volume in soft

cover is a gallery of MOME
graduates in 2013. The booklet
was designed by Nra Demeczky,
the graphic concept was her
joint effort with Dvid Vass,
while the photos were taken by
Gbor Arion Kudsz, a lecturer
at the university. The graphic
shapes evoking Eschers world
and ice-cream-colour clouds
turn the unrecognizably blurred
portraits, illuminated with neon
colours, into a psychedelic
adventure and an object worth
safeguarding despite its simple
conceptual content.
2025
CIPKONCEPT
2025
CONCEPT SHOE
Tervez Designer
TTH-KERN ENIK
WWW.ANNY-TKE.TUMBLR.COM
A konceptulis alapon, egyedi

trgyknt ksztett cip a 2025
sorozat egyik darabja. Az egyre
bvl kollekci, amelynek
els kt prja a Nero Homme
magazinnal kollaborci-
ban kszlt, a hordhatsg
s a funkci megkrdjelezst,
a szrrelis s futurisztikus
ltvny teremtst tzte ki clul.
Mindezt, ahogyan arra a nv is
utal, kilpve az id s a trendek
keretei kzl. Amellett, hogy
divatgegknt rtelmezhet, az
akr fegyverknt is hasznlhat
tsark elgondolkodtatan ers
asszocicikat hordoz a nisg-
gel kapcsolatban.
The shoe prepared as a unique

object on a conceptual basis is
a piece of the 2025 series. The
continuously growing collection,
the first pair of which was made
in collaboration with Nero
Homme magazine, set such
goals as to contest the suitability
for wearing and function and
to create a surrealistic and
futuristic sight. And it aims to
do all that, as the name refers
to it, by leaving the frameworks
of time and trends. While they
can be interpreted as a fashion
gag, the high heels, useable even
as a weapon, carry intriguingly
strong associations with feminity.
Fot Photo
Dmlky Dniel
LLAT-E, VAGY SZERZET?
HATRTLPSEK, HIBRIDEK
A kortrs designt eszttikjt s morfolgijt tekintve is

egyfajta komplexits jellemzi, s az alkotsok rtelmezse
sok esetben kihvst jelent mg a szakemberek szmra
is. Ez rszint a globalizci kvetkezmnye (global mix),
rszint az tkeressbl add folyamatos hatrtlpsek-
bl fakad. Crossover mfajok jelennek meg, a trgyak egyre
sszetettebbek, egyszerre tbb skon kommuniklnak,
tbbfle nyelvezetet s mdiumot hasznlnak, egyknt tar-
toznak a digitlis s az analg vilghoz, s a preindusztrilis
kzmvesmegoldsok sokszor magas mszaki tartalom-
mal tvzdnek bennk, vagyis hibridek. Egyfajta manie-
rizmusnak lehetnk tani, amely a design kommunikcis
erejnek a nvelsbl fakad. A designerek a legszokatla-
nabb terletekrl vlasztanak anyagokat s technolgikat,
s multidiszciplinris szakrti teamek tagjai, ahol a leg-
klnflbb tudomnygak kpviselivel kzsen kutatnak
j vlaszok s megoldsok utn. Nem pusztn a design
egyes alkoti terleteinek vlt idejtmltt az anyagelv
vagy szektorikus elklntse, de a design, a mvszet,
a trsadalom- s a termszettudomny hatrai is feloldd-
ni ltszanak. Korunk designernek kt vezrelve az inter-
diszciplinris gondolkodsmd s az integratv szemllet.
A szinergik eredmnyeknt r kell brednnk, hogy az
ember alkotta vilg s a termszet kztt sokkal tbb a ha-
sonlsg, mint azt valaha is gondoltuk. A mestersgest s
az organikust, az lt s az lettelent elvlaszt hatr mra
egyrtelmen tlphetv vlt, csak tudjunk megbirkzni
azzal, ami a tloldalon vr!
ANIMAL OR CREATURE?
CROSSOVER TENDENCIES, HYBRIDS
Contemporary design is characterised by a kind of

complexity in terms of aesthetics and morphology, and
the interpretation of the works often poses a challenge
for experts as well. This is partly the consequence of
globalisation (global mix), partly the result of permanent
crossovers ensuing from pathfinding. Crossover
genres evolve, objects become increasingly complex,
communicating on multiple planes, using multiple
locutions and media, belonging to the digital and analogue
world at once, frequently amalgamating preindustrial
artisan solutions with cutting-edge technical content, in
other words: they are hybrids. One can witness a kind of
mannerism flowing from the increased communication
power of design. Designers pick materials and technologies
from the most peculiar fields, and are members of
multidisciplinary expert teams, where they seek new
answers and solutions in partnership with representatives
from diverse disciplines. Not only separation of the
individual creative areas of design by material or sector has
become obsolete, but the boundaries of design, art, society
and natural sciences also seem to dissolve. Designers of
this age are driven by two key principles: interdisciplinary
thinking and integrative approach. Synergies lead us
to realise that there are more similarities in the man-
made world and nature than we have ever imagined.
The boundary between artificial and organic, living and
inanimate has clearly become something we can cross. We
only have to be ready to face whatever is on the other side.
LLAT-E, VAGY SZERZET? ANIMAL OR CREATURE? 141
EMLKSZER
MEMORY STEEL
Tervez Designer
BRCSK ANNA
WWW.BORCSOKANNA.
BLOGSPOT.HU,
WWW.BEHANCE.NET/
BORCSOK_ANNA
Gyrt Manufacturer
PNCZL BT.
Brcsk Anna diplomamunkja

(MOME) egy olyan designtrgy,
funkcijt tekintve bross, amely
az Umberto Ec-i rtelemben
vve nyitott m, res helyeket
tartalmaz, s a felhasznl telje-
sti ki a jelentst. Az Emlkszer
alkotja rtelmezse szerint
egy res foglalat, de a hasznlat
kvetkeztben jell vlhat, ze-
netet hordozhat. A szecesszis
vonalvezets, lzervgott,
rozsdamentesacl tertkek
felhajtva klnbz trgyak
megfogsra alkalmasak. Egye-
div a beljk kerl emlk- vagy
tallt trgyak rvn vlnak, s mi-
vel ezek a bettek folyamato-
san cserlhetk, ezrt prteuszi
alkatak, vagyis alakvltk.
Anna Brcsks graduation work

(MOME) is a design object, which
is functionally a brooch. It is
an open work in Umberto Ecos
sense; it has empty spaces, and
its meaning is completed by
the user. As described by the
artist, Memory Steel is an empty
setting, but its use will transform
it into a symbol, which may carry
a message. If folded out, the Art
Nouveau style laser cut stainless
steel enclosures may grip various
objects. It is the memorabilia or
object found that makes them
unique. Since the inserts can be
replaced at any time, they have
a protean, or mutable character.
Fot Photo
cs Aliz, Oravecz Istvn
CSENDELEMEK
ELEMENTS OF
SILENCE
Tervez Designer
BRDY ANNA
WWW.ANNABARDY.COM
Az installcit s knyvet is
magban foglal multimdis
ksrlet a csend s a fehr fny
paradox termszett vizsglja.
A tbb lpcsben s klnbz
mdiumokon keresztl trtn
trs sorn az RGB spektrum
hrom felleten jelenik meg:
digitlis kijelzn, vzen keresz-
tlvettve s nyomtatsban.
Brdy Anna diplomamunkjban
(MOME) a krnyezeti zajokbl
egy szoftver segtsgvel elszr
kp kszl, amelynek sznmoz-
gsait az installciba ptett
monitoron keresztl figyelhet-
jk; majd a digitlis fnybl az
akvrium vizn mint prizmn
tvettve analg fny lesz, s
a fehr fnybl szivrvny kelet-
kezik. A knyvoldalakon egy John
Cage-zenem tz msodpercen-
knt mentett screenshotjaival
tallkozhatunk. A szmos rteget
tartalmaz, vgtelenl komplex
m igazi crossover alkots.
The multimedia experiment

comprising, amongst others,
an installation and a book is
an attempt to examine the
paradoxical nature of silence
and white light. After a gradual
conversion using various media,
the RGB spectrum is presented on
three different interfaces: digital
display, projected through water,
and printed out. The pages in the
book present the screenshots of
a John Cages composition saved
every ten seconds. The extremely
complex composition consisting
of several layers is a true
crossover work of art.
Fot Photo
Szombat va
UNDER
CONSTRUCTION
KOLLEKCI
UNDER
CONSTRUCTION
COLLECTION
Tervez Designer
BENUS DNIEL
WWW.DANIELBENUS.COM
A kpzmvszet s a divatter-
vezs szinergijra kitn plda
Benus Dniel op-art motvumo-
kat hasznl frfiruha-kollekci-
ja. Vasarely alkotsain keresztl
a mozgs optikai illzijt ljk
t, illetve a 2D-s alakzatok 3D-s
trgyak hatst keltik. Az j
mdium j eszttikt eredm-
nyez. A ruhk esetben a precz,
geometrikus rszletek nagyvo-
nalan alaktott sziluettekbe
komponlva, mintegy elnagyolt
keretben jelennek meg. A kont-
rasztot az anyagvlaszts (gyap-
j, lakkbr, vastag tskavszon)
mg tovbb ersti.
Incorporating op art patterns,

Dniel Benuss mens clothing
collection is an excellent
example for the synergy between
fine arts and fashion design.
Vasarelys works both create
the optical illusion of motion,
and make 2D shapes look like
3D objects. The new medium
results in new aesthetics. For the
clothes, the exact geometrical
themes incorporated in
generously designed silhouettes
look as if they ware included in
rough frames. The contrast is
further enhanced through the
selection of the materials (wool,
patent leather, thick bag fabrics).
Fot Photo
Viszlay Mrk
ENSO LMPA
ENSO LAMP
Tervezk Designers
LAOKOON DESIGN,
PIKA ZSOLT,
DR. SLEZSK ISTVN,
SZENTIRMAI-JOLY ZSUZSANNA
WWW.LAOKOON-CO.COM
Gyrt Manufacturer
PANGOLIN KFT.
Mintha egy organizmust ltnnk,

medzt, egzotikus virgot
vagy pikkelyekkel bortott tes-
tet! Az Enso lmpa esetben
elmosdnak a termszetes s
a mestersges hatrai. Az alko-
tst a Szentirmai-Joly Zsuzsanna
ltal fejlesztett, gynevezett
mozg szvet teszi ennyire lv
s dinamikuss. A lmpabura
anyaga kitertett llapotban
egy modulris mtrix rendszer,
specilisan sznezett manyag
szvet. A formlhat, tbbf-
lekpp rgzthet bura kzzel
kszlt vegtestet lel krbe,
amely LED-chipet, valamint a f-
nyt felerst akrilrudat rejt.
As if you saw a living organism:

a medusa, exotic flower, or
a body covered by scales. Enso
lamps wash away the boundaries
between natural and artificial.
What makes the works so vivid
and dynamic is the so-called
movement fabric developed
by Zsuzsanna Szentirmai-Joly.
When unfolded, the lamp shade
is artificial fabric of a modular
matrix design with special
colouring. The shade, which can
be formed and fixed in various
ways, encloses a glass body
containing a LED chip and an
acrylic bar used to enhance the
emitted light.
Fot Photo
Kudsz Gbor Arion
WERES 100
A MEGMOZDULT
SZTR
WERES 100:
WORDS STIRRED
Tervez Designer
MOME TECHLAB
TECHLAB.MOME.HU
A Petfi Irodalmi Mzeum felk-

rsre, Weres Sndor szlet-
snek 100. vforduljra kszlt
a MOME TechLab 11 interaktv
installcija. Modern interak-
cis technikk segtsgvel
a ltogatk verset ltgethet-
nek a klt szavaibl, a hinyz
kifejezsekkel megfoltozhatjk
a kltemnyeket, vagy ppen
kavarg betkbl verssorokat
fjhatnak. A versek zeneis-
gt 3D nyomtatval kszlt
vershengereken lehet kitapin-
tani, a ritmusuk kikoppinthat.
Weres kltszetnek jtkos-
sga a legmodernebb technikk
s mdiumok felhasznlsval
elevenedik meg a ltogatk sz-
mra. A tervezst interdiszcip-
linris csapat vgezte, s benne
a MOME-hallgatk is jelents
szerepet kaptak.
Upon request of Petfi Literary

Museum, the eleven interactive
installations of MOME TechLab
was created to commemorate
the 100th birth anniversary
of Sndor Weres. Using
state-of-the-art interactive
techniques, visitors can stitch
together poems from the poets
words, they can add missing
expressions to them, or form
lines from dancing letters by
blowing. The playfulness in
Weress poetry is delivered
to the visitors using the latest
techniques and media. The
design work was carried out by
an interdisciplinary team, where
MOME students also played an
important role.
BIO.DISPLAY
Tervez Designer
MARY KOS
BIODISPLAY.TYRELL.HU
A mestersges s a termsze-
ti vilg, az l s az lettelen
kztt kzel sincs akkora klnb-
sg, mint gondolnnk. Mary
kos (IT-szakember, programoz,
mdiamvsz) a leideni The Arts
& Genomics Center rezidens m-
vszeknt genetikailag mdos-
tott baktriumtrzsek milliibl
biokijelzt konstrult. A ksrleti/
kutatsi projektben a kper-
nyt l organizmusok alkottk,
a digitlis pixelek szerept UV
fnyben fluoreszkl baktriu-
mok tltttk be, amelyek egy
mdostott 3D nyomtat segt-
sgvel kpesek szmtgpen
megrajzolt ikonokat rekonstru-
lni. A biotechnolgia j pr ve
jelen van a design vilgban;
a designerek laboratriumokba
kltznek, hogy a molekulris
genetikval s a biolgival fog-
lalkoz szakemberekkel egytt
alkossk meg a jv trgyait.
The difference between the

artificial and natural worlds,
and the living and inanimate
is far less than one would think.
As a resident artist at The Arts
& Genomics Center, Leiden,
kos Mary (IT professional,
programmer, media artist)
created a bio-display from
millions of genetically modified
bacteria. In this experimental/
research project, a display was
created of living organisms,
digital pixels were bacteria
that became fluorescent when
exposed to UV light. Using a 3D
printer, this construction could
display icons designed on a PC.
Biotechnology has been around
in the world of design for several
years; designers often move to
laboratories to develop future
objects in cooperation with
experts in molecular genetics
and biology.
KTSZET
KOLLEKCI
(LUCCA)
KTSZET
COLLECTION
(LUCCA)
Tervez Designer
LENZSR-MEZEI KATA
WWW.LENZSERMEZEIKATA.
BLOGSPOT.HU
Gyrt Manufacturer
LENZSR-MEZEI KATA
Mint ahogy a nvvlasztsa

is mutatja, kszertervezs s
ptszet kapcsolatt kutatta
Lenzsr-Mezei Kata ptsz,
aki kollekcija megvalstshoz
kitanulta az tvsszakmt is.
Milyen hatssal lehet a vros
s az plet az kszerre? A han-
gulat, a szerkezeti konstrukci,
az anyaghasznlat, az orna-
mentika s a forma egyarnt
ihlet szereppel brhat. A luccai
ftr ortofotjra kitertett
nyakk felvve gyrk soroza-
tv s karkk avanzsl. Vajon
mit gondolhatnak az ktszet
kollekcit ltva a btortervezst
gyakran kisptszetknt meg-
hatroz szakemberek?
As reflected in the name, Kata

Lenzsr-Mezei, architect
addressed the connection
between jewellery design and
architecture. The atmosphere,
structural construction, material
use, ornaments and shapes may
equally have an inspirational
role. When worn, the necklace
spread over the orthophotograph
of the Central Square of
Lucca turns into a series of
rings and a bracelet. What
does the ktszet collection
suggest to professionals often
seeing furniture design as
small-scale architecture?
PIXEL SZK
PIXEL CHAIR
Tervez Designer
VID NRI / VIDONORI
WWW.VIDONORI.COM
Gyrt Manufacturer
ENTER TEAM KFT.
Vid Nri az ptszet fell kze-

lt a btortervezshez. Extrava-
gns, egyedi szoborbtorknt
realizlt szkei trbeli jtkknt
is rtelmezhetk. A Pixel forma-
adsa rvn a digitlis vilgban
gykerezik, de anyaga (fa) s
technolgija (kzzel kszlt)
az analg vilghoz kti. A pixelek
ebben az esetben kilpnek
a kperny skjbl, s valdi
testet ltenek; nem msok, mint
tmrbkk fakockk, amelye-
ket csapolssal s ragasztssal
kapcsoltak ssze. A szkben
megtestesl mdiumvlts
a digitlis emigrnsok (digital
immigrant) informcit rtel-
mez, adaptcis mdszereivel
mutathat analgikat.
Nri Vid approaches furniture

design from architecture.
Her chairs implemented as
extravagant, unique furniture
monuments can be interpreted
as 3D acts. Considering its
shaping, Pixel originates from
the digital world, however,
its material (wood) and the
technology applied (hand made)
connects it to the analogue
world. In this case, pixels escape
from the display plane, and take
actual shape; they are mere solid
beechwood cubes connected
using tap or glue joints. The
media change embodied by
the chair may show analogies
with the digital immigrants
approaches to interpreting and
adapting information.
Fot Photo
Tth Barnabs
JE SUIS BELLE,
2013. TAVASZI
NYRI KOLLEKCI
JE SUIS BELLE,
2013 S/S
COLLECTION
Tervez Designer
JE SUIS BELLE
WWW.JESUISBELLE.HU
Gyrt Manufacturer
JE SUIS BELLE
A Je Suis Belle tervezcsapat

vrl vre foglalkozik kortrs
kpzmvszeti alkotsok divat-
ba trtn tltetsvel. Szcs
Attila s Szke Gbor Mikls
munki utn 2013-ban a New
Yorkban l, magyar szrma-
zs Rita Ackermannra esett
a vlasztsuk, akinek legjelent-
sebb festmnyt, a Candymant
hasznltk fel tavaszinyri
kollekcijukban. A malkots
digitlis nyomssal kerlt fel az
alapanyagra, s a kp egysge
rdekben a designerek a nagy-
vonal formaalaktst vlaszt-
va prbltk minl kevesebb
szabssal alaktani az egyes da-
rabokat. Lendletes vonalaik s
mersz megoldsaik ugyanakkor
felerstettk a festmnybl
rad zaklatottsgot.
From year to year, Je Suis Belle

designer team addresses the
incorporation of contemporary
works of art in fashion design.
They chose Rita Ackermann,
originally Hungarian artist now
living in New York, and her most
renowned painting, Candyman,
for their spring/summer
collection. The painting was
digitally printed on the base, and
to preserve the integrity of the
work, the designers decided to
apply large shapes in individual
parts, in order to insert the least
possible cuts.
A ROMLS
VIRGAI KSZER-
KOLLEKCI
THE FLOWERS OF
EVIL JEWELLERY
COLLECTION
Tervez Designer
LRINCZ RKA
WWW.REKALORINCZ.COM
A kortrs magyar kszertervezs

konceptulis, ksrleti irnyt
Lrincz Rka kpviseli. Provo-
katv s banlis anyagvlasz-
tsaival, valamint a popkultra
irnyban tett kirndulsaival
alapjaiban krdjelezi meg az
kszerhez val viszonyunkat.
Az kszertervezs s a kpzm-
vszet az esetben nem
szektorikusan elklnthet
alkoti terletek; hatraik sz-
szemosdnak. A romls virgai
kollekci alaptmja a pnz
vilga, a pnzhez val ambi-
valens viszonyunk s a virtulis
pnzzel, vagyis a bankkrtyval
kapcsolatos hiedelmeink.
Lrincz Rka represents the

conceptual, experimental trend
of contemporary Hungarian
jewellery design. With the
choice of provocative and
trivial materials, as well as her
excursions in the Pop culture,
she essentially questions our
approach to jewelleries. In her
case, jewellery design and fine
arts cannot be distinguished as
sectors, and the boundaries are
washed away. The basic theme
of the Flowers of Evil Collection
is the world of money, our
ambivalent approach to money,
and our beliefs related to virtual
money that is bank cards.
Fot Photo
Talabr Gza
CHROMOSONIC
TEXTIL INTERFACE
CHROMOSONIC
TEXTILE
INTERFACE
Tervez Designer
KRPTI JUDIT ESZTER
WWW.CHROMOSONIC.
TUMBLR.COM
Krpti Judit Eszter diploma-

munkja (MOME) egy progra-
mozott, elektronikus, sznvlts
textil interface. A kzzel szvtt
textil struktrjban integrltan
jelenik meg a digitlis technol-
gia, s a cross-platform helyzet
ltrehozsval a textiltervezs
hatrai kitoldnak a digitlis
mdiumok vilgba. Az anyag
mintja h hatsra vltozik,
sznt vlt, eltnik, felersdik,
illetve elhalvnyul, a textil gy
viselkedik, akr egy kamleon.
A munkban a nylt forrskd
Arduino programot hrzkeny
technolgival trstottk.
Eszter Judit Krptis graduation

work (MOME) comprises
a programmable colour-changing
electronic textile interface.
Digital technology appears
integrated in the structure of
the hand-woven textile, and
due to this cross-platform
implementation, the boundaries
of textile design extend to the
world of the digital media.
The fabric pattern and colours
change, when exposed to
heat; the black colour appears,
becomes more intense or dies
away, and the textile behaves
just like a chameleon. The open
source Arduino software was
combined in this work with
a heat sensitive technology.
STARRY LIGHT
BY ANAGRAPHIC
LMPA
STARRY LIGHT
BY ANAGRAPHIC
LAMP
Tervezk Designers
FARKAS ANNA, BATISZ MIKLS,
ANAGRAPHIC
WWW.STARRYLIGHTLAMPS.COM,
WWW.ANAGRAPHIC.HU
Gyrt Manufacturer
LINE & MORE
Csillagszat s design, high-tech

s low-tech trstsa nyomn
vlik a Starry Light komplex
lmnny. Farkas Anna s Batisz
Mikls kzs tlete 2013-ban
prototpusbl termkk rett.
A lmpa amellett, hogy helyi
megvilgtsknt szolgl, egyt-
tal az jszakai gbolt csillagrend-
szereit is a falainkra varzsolja.
Specilis fejleszts LED fny-
forrsnak ksznheten lefel
s felfel ms-ms irny s
erssg fnyt bocst ki. A kzi
munkval, prmiumminsgben
kszlt vilgttesteket szmo-
zssal s szignval ltjk el.
The matching of astronomy and

design, high-tech and low-
tech makes the Starry Light
a complex experience. Based on
a prototype, the idea developed
jointly by Anna Farkas and Mikls
Batisz turned into a product in
2013. Besides providing local
lighting, the lamp also projects
the stellar systems in the
night sky on our walls. Due to
the special design LED source
of light, the light projected
upwards and downwards by the
device has different direction
and intensity. The hand-made,
premium quality lamps are serial
numbered and signed.
BUDAPEST
WONDERGROUND
KOLLEKCI
BUDAPEST
WONDERGROUND
COLLECTION
Tervez Designer
WONDERGROUND
WWW.FACEBOOK.COM/
BPWONDERGROUND
Az ersen printorientlt Won-

derground designteam 2013-ban
alakult, s els kollekcijukkal
a Gombold jra! plyzaton
debtltak. Street wear frfivi-
seleteiket a fvros alatt hzd
kristlybarlangok inspirltk.
A fld alatti kristlyok zaklatott
szerkezete, szemet gynyrkd-
tet, erteljes sznekben pom-
pz vilga printelt felleteken
jelenik meg, maximlisan dina-
mikusan, mikro- s makrolpt-
kek vltogatsval. A titokzatos
bnyamlyek hangulata s
a kristlyok varzsereje egyarnt
ott lktet ebben a geolgiai ihle-
tettsg, izgalmas kollekciban.
The Wonderground design team

was established in 2013, and
they made their debut with
their first collection at the
Gombold jra! (Re-button it!)
competition. Their mens street
wear collection was inspired by
the crystal caves located under
Budapest. The hectic structure
of underground crystals, and
the intense coloured world
they create are recreated on
printed surfaces with maximum
dynamism, and alternating
macro and micro scaling.
The mysterious atmosphere of
deep mines, and the glamour
of the crystals pulsate in this
fascinating collection inspired
by geology.
HANGLTS
PROJEKT
SOUNDWEAVING
PROJECT
Tervez Designer
SZIRMAY ZSANETT
WWW.BEHANCE.NET/
JEANETTESZIRMAY
Az vkzi egyetemi feladatknt

a MOME falai kztt megszle-
tett projekt interdiszciplinris,
integratv szemllet s egyben
ksrleti alkots. A Hanglts
lnyege a lyukkrtys-zengf-
ss zenelejtszra trt, a magyar
npi hmzsekbl ismert, tradi-
cionlis keresztszemes minta s
annak hangi lekpzse. A zenedo-
boz szalagjaihoz a keresztszemes
mintt maga az alkot, Szirmay
Zsanett lyukasztotta. A lyuksza-
lag jelen esetben a kotta. A min-
tk alapjul prnkon s ingeken
fellelhet, bukovinai szkely,
kalotaszegi s magyarorszgi
npi hmzsek szolgltak. A hm-
zsek a transzformci sorn
lzervgott textilekk alakultak,
a keresztszemes mintk pedig
dallamm. A Hanglts minden
rzkszervre egyszerre hat, s
interakcira invitl.
The project created at MOME as

part of a mid-year university work
is an interdisciplinary, integrative,
and also experimental piece.
The main idea behind the
Soundweaving Project is to take
a traditional cross-stitching
pattern from the Hungarian folk
embroidery, and to transform it
into sound by a punch card comb
music player. The cross-stitch
pattern of holes on the tape in
the musical box were punched
by the creator, Zsanett Szirmay.
In this case, the punched tape
acts as the score. As part of
the transformation, embroidery
patterns turned into lazer cut
textile pieces, and cross-stitched
patterns into melodies.
VOLVOX I. NYAKK
VOLVOX I.
NECKLACE
Tervez Designer
VKONY FANNI
WWW.VEKONYFANNI.HU
Mikrobiolgia s kszerterve-
zs ritkn tallkozik egymssal,
hacsak nem Vkony Fanni Volvox
kollekcijban. Zld algkat
(lat. Volvox) brzol mikrofotk
kerltek a nyakk belsejbe az
alkot ltal kifejlesztett, specilis
laminlsi eljrssal. A laminlt
lemezekbl pedig az algk gmb-
telepeit idz, ttetsz, szinte
testetlen konstrukcikat hozott
ltre a tervez. Az kszer, br
100%-ig manyag, megtveszt-
en organikus hatst kelt, mintha
bkapetket vagy nvnyi
termseket ltnnk. A termszet
alkotta s a mestersges vilg
hatrainak feloldsa szmos kor-
trs designert foglalkoztat.
Fanni Vkonys Volvox collection

is a rate occasion, when
microbiology meets jewellery
design. Microphotographs of
green algae (Volvox in Latin) were
incorporated inside the necklace
through a special lamination
procedure developed by the
creator. Then, the laminated
plates were assembled to form
a translucent, merely ethereal
construction reminding of algae
balls. Though it is full plastic, the
jewel has a deceptively organic
look, as if it were frog-spawns
or plant produces. The boundary
between natural and artificial
is a popular topic among
contemporary designers.
Fot Photo
Pecsics Mria
MADZAGON SE LEHETNE
MEGTARTANI
KOZMOPOLITIZMUS
SZVEG: KOVCS DNIEL
A vasfggny lebontsnak apr, de fontos mozzanatt

jelentette, amikor 1988-ban bevezettk Magyarorszgon
a bolyg sszes orszgba rvnyes vilgtlevelet. A meg-
indul Gorenje-turizmus, azaz a Bcsbe autz htvgi
bevsrlk rohama csakhamar tbukott Ausztrin, s
Nyugat-Eurpig hmplygtt. A rendszervlts utn fel-
ntt genercik aligha tudjk elkpzelni a hatrok kinyit-
snak mmort, az egyenrangsg s az egymsra talls
felszabadt rzst.
Szmukra ugyanis termszetes. Magyarorszg ma az
Eurpai Uni, a vilg els szm gazdasgi kzssg-
nek tagja; llampolgraiknt minden tekintetben lvez-
hetjk a globalizmus pozitv oldalt (is). A vilg brmely
orszgba jogosultak vagyunk elutazni, s otthon rezni
magunkat. Az elbbit a politika, az utbbit a globlis fo-
gyaszti trsadalom teszi lehetv. Mi tbb: a vilghlnak
ksznheten szemlyes jelenlt nlkl is kapcsolatba
lphetnk a Fld bolyg ms polgraival. A design ebben
a vilgban kultrk s kzssgek lingua francjaknt m-
kdik, amely mindenki szmra rthet s rtelmezhet
htkznapi trgyakban manifesztldik. s itt nem csupn
a multi-, st transznacionlis brandek s vllalatok vilgra
rdemes gondolni. A multi- s transznacionlis design
olyan univerzlisan, de legalbbis orszghatrokon messze
tlmutat mdon rtelmezhet formakszlettel dolgozik,
amelybl egyedi rtelmezsi lehetsgek llthatk ssze.
Formit, hangjait, betit s elemeit mindannyian ismerjk
a vgeredmny mgis eredeti.
A lokalits ebben az esetben nem eszkz, hanem megol-
dand problma; a munkk fggetlenek sajt szletsk
kulturlis s trsadalmi kontextustl; kimondott vagy
kimondatlan, felvllalt vagy rejtett globlis trendekhez
igazodnak. A tervezk pedig olyan egynisgek, akiket,
ahogyan egy rgi szls mondja, madzagon sem lehetne
helyben tartani: sztnsen vagy tanult mdon, de vilg-
polgrknt mozognak a design univerzumban. Ma mr
tlevl sem kell hozz.
THEY CANNOT BE KEPT
IN ONE PLACE ON A LEASH
COSMOPOLITISM
TEXT: DNIEL KOVCS
A minor, but remarkable measure associated with the fall of

the iron curtain was the introduction of the global passport
in Hungary in 1988, which was valid for all countries in the
world. The wave of the Gorenje tourism, the shopping
trips by car to Vienna soon extended beyond the Austrian
borders and reached proper Western Europe. It can be hard
for the generations coming after the change of the regime
to imagine the ecstasy the newly opened borders caused,
and the feeling of equality and rejoining each other.
For them, it is natural. Today, Hungary is a member of the
European Union, the worlds leading economic community;
as a citizen of the country, one may enjoy every positive
aspect of globalism (amongst others). We can travel to, and
feel like home in any country in the world. The former is
a political achievement, while the latter is made available
by the global consumer society. What is more, by virtue of
the Internet, we can reach anybody on Earth without even
being physically present. In this context, design acts as the
lingua franca between different cultures and communities
in the world, which can be understood and interpreted by
anyone and manifests itself in everyday objects. And one
should not contemplate only multi- or transnational brands
and companies here. The multi- or transnational design
uses a set of forms, whose interpretation is universal, but
at least exceeds any country border, which also enables the
creation of custom interpretations. We are all familiar with
its shapes, sounds, letters and elements, but the end result
is still original.
In this case, the local context is not a tool, but a problem
to resolve; works are independent from the cultural or
social context of their own creation, and they are aligned
to explicit or implied, evident or hidden global trends. In
the meantime, the designers are individuals, who cannot
be kept in one place on a leash; either instinctively, or
consciously, they move around the universe of design as
global citizens. And they do not need a passport for this
any more.
MADZAGON SE LEHETNE MEGTARTANI THEY CANNOT BE KEPT IN ONE PLACE ON A LEASH 159
KEPP
SHOWROOM,
X VANS,
2013. SZI-TLI
KOLLEKCI
2013 AW
COLLECTION
Tervez Designer
KEPP SHOWROOM
WWW.FACEBOOK.COM/
KEPPSHOWROOM
A 2009-ben egyetemi hallgatk

alaptotta KEPP Showroom mra
egysges s marknsan egyedi
vonalat kpvisel stdiv ntt.
A Vans cipkhz szabott szitli
kollekcijuk a nagyvrosi n rafi-
nltan elegns ruhatra s a tli
sportok eszkzkszletnek
sajtos hatrvidkre kszlt.
Minimalista darabjait az lnk-
srgval kombinlt grafitszrke
dominlja; a matt neoprn anya-
gokkal kzi munkval kszlt
plexifelletek feleselnek.
Founded in 2009 by university

students, KEPP Showroom has
developed into a studio with
a characteristic and definitely
individual design line by now.
Their autumn/winter collection
is suited to Vans footwear, and
positioned at the borderline
between the wardrobe of an
elaborately elegant, metropolitan
woman, and the toolset designed
for winter sports. The dominant
colours on their minimalist
articles are bright yellow
combined with graphite grey;
they are contested by hand made
plexiglas surfaces incorporating
dull-finish neoprene materials.
Fot Photo
Hencz Pter
PRN KOLLEKCI
PRN COLLECTION
Tervez Designer
POSITION KOLLEKTVA
POSITION COLLECTIVE
WWW.POSITION-
COLLECTIVE.COM
Gyrt Manufacturer
POSITION TERVEZ KFT.
POSITION DESIGN LTD.
Az indiai kultra ihletsben

kszlt, lbtorbl s lmpa-
csaldbl ll Prn kollekci
legfontosabb jellemzje a fle-
xibilits: a szemlyre szabha-
tsg, illetve az egyes elemek
kombinlhatsga. A modulris
elemekbl felpl szfnl
is erteljesebben kpviseli ezt
a lmpacsald fmnyomott
elemrendszere. Tizenkt rett
fld- s fmsznben kszlt,
nyolcfle elembl egyszeren
elllthat akr tven klnf-
le lmpatest, gy gyakorlatilag
brmilyen trbe s enterirbe
illeszkedhet.
Consisting of seating furniture

and a collection of lamps inspired
by the Indian culture, Prn
Collection is particularly designed
to provide flexibility, which
means customization options
and various combinations of the
individual elements. In addition
to the sofa of a modular design,
this is reflected even more by
the pressed metal elements
of the lamp family. As many
as fifty different lamps can be
produced easily out of the eight
components featuring twelve
mature earth and metallic tones,
thus enabling a perfect fit in
practically any space or interior.
Fot Photo
Georgij Merjas
WESTEINDE
BETCSALD
WESTEINDE
FONT FAMILY
Tervez Designer
KATYI DM
WWW.ADAMKATYI.COM
Forgalmaz Distributor
HUNGARUMLAUT
A Westeinde nyugati vg-et

jelent hollandul, Katyi dm
jelenlegi lakhelynek nyelvn
a vg persze attl is fgg,
honnan nzzk. A sans-serif
betcsald, amely a hgai Kirlyi
Mvszeti Akadmin kszlt
MA diplomamunkaknt, innen
is, onnan is univerzlis. Nem
vletlenl: kifejezetten annak
szletett. A klnfle felhasz-
nlsra tervezett Caption, Text
s Display optikai mretek,
a Thintl a Heavyig terjed vas-
tagsgok kialaktst technikai
s trtneti kutats elzte meg.
Westeinde means West end

in Dutch, with the Netherlands
being dm Katyis current
country of residenceand the
end is certainly subject to the
actual viewpont. The sans-serif
font family created at The Hague
Royal Academy of Art as part
of an MA thesis is universal
from any viewpoint. There is
no coincidence: it was made to
be universal. The optical sizes
Caption, Text and Display are
designed for different uses, and
the weights from Thin to Heavy
were preceded by extensive
technical and historical research.
Y-SYSTEM
BTORCSALD
Y-SYSTEM
FURNITURE
Tervez Designer
JUHOS LEHEL
WWW.JUHOSLEHEL.COM
Gyrt Manufacturer
JUHOS DESIGN STUDIO
A hrom klnfle mret,

asztal, lbtor s polc sz-
szelltshoz alkalmas lbazati
alkatrszbl ll csald elemei
profilra hajltott acllemezbl
kszlnek. Egyszer, praktikus
s tarts formjuknak kszn-
heten kl- s beltrbe, illetve
gyakorlatilag brmely enterirbe
illenek, a megfelelen kivlasz-
tott btorlapokkal a karakteres
Y formnak ksznheten mgis
egysges csaldot alkotnak.
Csendes profizmusuk nmikpp
a fmszerkezetgyrts fnykort
idzi. Ha ezt Eiffel ltn!
The members of the family

comprising leg parts of three
different sizes for stools, tables
and shelves are made of steel
sheets bent into profile. Due
to their simple, purposeful
and robust design, they fit
practically any context, both
outdoor and indoor, subject to
the proper selection of the panel
boards, while still reflecting
a uniform family built on the
Y-shape. The embodied modest
professionalism suggests the
golden age of metal structure
manufacturing. If only Eiffel
could see them!
Fot Photo
Gnczl Gerg
ARABICA
KVSKSZLET
ARABICA
COFFEE SET
Tervez Designer
GYIMTHY GYRGY
WWW.ARTICA.HU
Az etip eredet Arabica a leg-

els termesztett kvfajtk kz
tartozik; ze lgyabb, desebb
a tbbinl. A nevt visel kszlet
magas tzn getett porceln
s polrozott rozsdamentes acl
els pillantsra meglep, fino-
man posztmodern kombincija,
egyben a tervez s a gyrt
mestersgbeli tudsnak csal-
hatatlan bizonytka.
Originating from Ethiopia,

Arabica is one of first cultivated
coffee varieties; its taste is milder
and sweeter than the others.
The set named after the plant
is a first surprising, exquisitely
Postmodern combination of high
temperature fired porcelain and
polished stainless steel clearly
demonstrating the professional
skills of the designer and the
manufacturer.
VECTOR OLL
VECTOR SCISSORS
Tervez Designer
FEKETE TAMS
WWW.BEHANCE.NET/
FEKETETAMAS
A Vector a Moholy-Nagy Mv-

szeti Egyetem formatervezi
kurzusn, flves feladatknt
szletett. A kutatsfejleszts
clja olyan, mellesleg univer-
zlisan hasznlhat oll ltre-
hozsa volt, amellyel elrajzols
vagy klnsebb segdeszkzk
nlkl lehet egyenesen vgni.
Az asztal szlhez illeszthe-
t markolat, amely vezeti az
oll lt, az asztallap sarknl
derkszgbe lltott papr rvn
teszi ezt lehetv. A nyl formja
a vgott papr ltl is megvja
a jobb kezet.
Vector was created as part of

a mid-year exercise at the Art
and Design Course of Moholy-
Budapest. The purpose of the
research and development effort
was to create a pair of scissors
for universal use (ambitious
in itself) that enables cutting
straight lines without marking
or using any accessories. This is
achieved by fitting the handle to
the edge of the tabletop used for
guiding the blades, and adjusting
the paper sheet perpendicularly
at the table corner. The shape
of the handle also protects your
hand from the sharp edge of the
paper you cut.
Fot Photo
Gosztom Gerg
FUNDANGO,
2013. TLI
TECHNIKAI
KOLLEKCI
FUNDANGO,
2013 WINTER
COLLECTION
Tervez Designer
CSILLAG KATALIN ZITA
Gyrt Manufacturer
FUNDANGO
A npszer magyar technikai

s sportruhzati mrka szmra
tervezett kollekci modelljei
a lehet legtgabb vsrli krt
clozzk meg. Az egysges
megjelens gy klns kihvst
jelent, amit a mrknak vek
ta dolgoz tervez gy oldott
meg, hogy a hagyomnyosan
tli szneket s a legegyszerbb,
klasszikus mintkat klnbz
felleti struktrkkal tette lb-
b. A cskozst akvarelltechnik-
val tvz kabt a legsikeresebb
darabok kz tartozik.
The models of the collection

designed for the popular
Hungarian technical clothing
and sportswear brand target the
widest possible customer base.
Therefore, uniform appearance
is particularly challenging.
The designer engaged by the
company for years by now
achieved it by creating a modern
look combining traditional
winter shades and the simplest,
classical patterns with various
surface structures. The jacket
featuring a mix of stripes and
water colouring is considered one
of the most successful articles.
Fot Photo
Csillag Katalin Zita
LESS FOTEL
LESS ARMCHAIR
Tervez Designer
JNS ATTILA
WWW.BEHANCE.NET/
JONASATTILA
Gyrt Manufacturer
STLUS FAIPARI KFT.
Jns Attila a Moholy-Nagy

Mvszeti Egyetem elsves
formatervez hallgatjaknt ve-
tette monitorra a modernizmus
rk rvny kzhelyt idz
lbtort, s a koncepttel bronz
minstst nyert az olasz
A Design Awardon. A 90 centi-
mteres oldalhosszsg test
egyszer kocknak tnik, amg
bele nem lnk. A memriahab-
bl kszl, elasztikus textillel
bortott lfelletnek ksznhe-
ten akkor hirtelen fotell, azaz
mss, ha nem pp tbb lesz.
As a first year student at Moholy-

Budapest, Attila Jns designed
this seating as a reference to the
evergreen clich of Modernism,
and the concept won the
bronze medal at the Italian
A Design Award. The body with
90 centimetre long edges seems
to be a simple cube, until you
sit on it. The seating surface
is made of memory foam and
covered with elastic textile fabric,
accordingly, it will suddenly
turn into an armchair; that is,
it will change, if not become
something more.
Fot Photo
Marcell Benjamin
MOME NYLT NAP,
2013, ARCULAT
MOME OPEN DAY

2013 IDENTITY
Tervezk Designers
DEMECZKY NRA,
FILKEY RON
WWW.NORADEMECZKY.COM,
WWW.ARONFILKEY.COM
A Nylt Nap hallgati munka-

knt kszlt, kltsghatkony,
informatv s eszttikus arculata
egyarnt szerephez jutott az
esemny kommunikcis
kampnyban s a ltogatk
helyszni orientcijban. A feke-
te s fehr blokkok xeroxnyom-
tatval kszltek, a feliratokhoz
Steffen Sauerteig Typestart
bet csaldjt hasznltk.
A kampnyban megjelen fehr
kesztys kezek, staffzsfigurk,
a felragasztott lapok visszahajl
sarkai szemlyes, spontn jelle-
get klcsnznek a kpeknek.
Open Day Identity was created

as a university project. Its cost
effective, informative and visually
appealing design was exploited
in both the communication
of the event, and to navigate
visitors on the site. The black and
white blocks were made by Xerox
printing, and the texts featured
Steffen Sauerteigs Typestart
font family. The white gloved
hands, staffage figures, sheets
with folding corners provided
a personal, spontaneous
character to the pictures.
Fot Photo
Mr Mt, Gosztom Gerg,
Filkey ron, Demeczky Nra
PHOENIX
KOLLEKCI
PHOENIX
COLLECTION
Tervez Designer
ALMA ABONYI
WWWW.ALMAABONYI.COM
Az Alma Abonyi prmium kieg-

sztmrka a 2013-as Design Ht
Budapest fesztivlon debtlt,
a 13 darabbl ll Phoenix tska-
kollekcival. A szobrszknt
vgzett designer olyan dara-
bokat szeretett volna tervezni,
amelyek lland trsknt ksrik
viseljket, akr egy leten
t. A formai s anyagi mara-
dandsg a divatban szokatlan
alapanyagoknak, a sznszlas
szvetnek s az epoxigyantnak
ksznhet, amelyek brrel s
szrmvel egszlnek ki.
The premium acessories brand,

Alma Abonyi made its debut at
Budapest Design Week, 2013
by introducing the thirteen-
piece Phoenix Collection
of handbags. Graduated
as a sculptor, the designer
aspired to create articles that
constantly accompany their
holders, even throughout their
lives. The durability of the form
and material is attributable to
the use of raw materials rarely
occurring in the fashion industry:
carbon fabric and epoxy resin
complemented by leather and fur.
Fot Photo
Mszros Zsuzsanna
MBIO LOOP
LMPA
MBIO LOOP
LAMP
Tervez Designer
BLUM & WOLF
WWW.PLUMO.HU
A Mbio lmpacsald a stdi

korbbi, nagy siker Plm lm-
pinak hagyomnyait folytatva
minimlis anyag (ezttal fel-
letkezelt facskok) lelemnyes
formai felhasznlsval (teke-
rssel) kszl. A Loop esetben
a bkkfa fellet lmpatestet
sznes textilkbel egszti
ki. A direkt fny s a felleten
tszrd diffz fny, valamint
a szoborszer lmpatest kln-
leges hats beltri kiegsztt
eredmnyez.
Built on the tradition of the

studios highly successful
former Plm lamps, the Mbio
lamp range is made by applying
sophisticated design techniques
(twisting) to minimum material
quantities (surface treated
wood ribbons, in this case). For
Loop, coloured cloth covered
cable complements the
beechwood lamp shade. The
direct light and the stray light
filtered by the lamp surface,
together with the statue-like
lamp shade, result in a piece
of interior decoration with
stunning effect.
ARMSTER2
KARTMASZ
ARMSTER2
ARMREST
Tervez Designer
CO&CO
DESIGNCOMMUNICATION KFT.
WWW.COANDCO.CC
Gyrt Manufacturer
RATI KFT.
Az innovatv autfelszerelseket
elllt magyar Rati Kft.
megbzsbl kszlt termk
szinte szrevehetetlen, mgis
praktikus kiegszt. Egy aut
bels tere minden ponton
tgondolt s a tkletessgig
tesztelt designerfeladat; ehhez
univerzlis jelleg kiegsz-
tt tervezni preczis kihvs.
A karfaknt s trolknt is
hasznlhat, kivehet vtskval
bvtett Armster2 tkletesen
megfelel a minsgi s funkcio-
nlis elvrsoknak.
This product of the innovative

Hungarian car accessories
manufacturer Rati Kft. is an
almost imperceptible, but
practical accessory. Designing
the interior of a car is a task that
requires meticulously considered
planning and testing to
perfection. Designing a universal
accessory thereto is a challenge
in precision. Armster2, an
armrest and storage at the same
time, completed with a portable
pocket fully satisfies quality and
functional requirements.
WAMSLER F-BOX
KANDALLKLYHA
WAMSLER F-BOX
STOVE
Tervez Designer
PSPKI APOR
WWW.APLIDESIGN.COM
Gyrt Manufacturer
WAMSLER SE
Valahol a hengeres fmkly-

hk s a nagymamk ngylb
sparheltjei kztt helyezkedik
el az F-Box. Nem vletlenl:
a Wamsler SE eldvllalata,
a salgtarjni tzhelygyr vagy
szz vig gyrtotta mindkettt,
az ntttvas kedvez hvezet
kpessgeire alapozva. Ezzel
egytt az ugyancsak nttt-
vas F-Box jval tbb mint egy
feleleventett hagyomny: az
alkalmazott, innovatv mszaki
megoldsok s a visszafogottan
elegns, praktikus formavezets
nrtkn is designtrggy avat-
ja a beltri ltvnytzhelyet.
F-Box is positioned somewhere

between the cylindrical iron
furnace and four-legged stoves
our grandparents used. It is no
coincidence: the predecessor
of Wamsler SE is the stove
factory in Salgtarjn that used
to manufacture both for some
hundred years exploiting the
excellent heat conductivity of
cast iron. The cast iron F-Box
is notwithstanding far more
than a tradition renewed; the
innovative technical solutions
applied, and the temperately
elegant, purposeful design
already make this spectacular
indoor stove a design object in its
own right.
Fot Photo
Formanek Ferenc
NOSIBOO
ORRSZV
NOSIBOO NASAL
ASPIRATOR
Tervez Designer
CO&CO
DESIGNCOMMUNICATION KFT.
+ ATTRACK KFT.
WWW.COANDCO.CC,
WWW.ATTRACT.HU
Gyrt Manufacturer
ATTRACK KFT.
A Nosiboo orrszv vkuumot

s lgramlst azonos idben,
szablyozhat mdon hasznlva
tiszttja az orrot s az arcreget.
Mkdse csendes, a kln sza-
badalmaztatott, a nylkt trol
s knnyen tisztthat Colibri
szvknak ksznheten pedig
higinikus is. A termk innovatv
mszaki tartalma s praktikusan
kedves, gyerekbart megfor-
mlsa 2014-ben Red Dot djat
hozott a tervezknek.
Nosiboo nasal aspirator cleans

the nose and facial cavity by
simultaneously using vacuum
and airflow in a controlled
manner. It operates quietly
and also hygienically, due to
the patented and easy to clean
Colibri nozzle used for holding
the nasal mucus. As a result of
the innovative technical solution
incorporated, as well as the
purposeful, but playful and
child-friendly appearance of the
product, the designers won the
Red Dot Award in 2014.
DOB KATA BY
REKAVAGO 011
MODELL
DOB KATA BY
REKAVAGO 011
Tervez Designer
REKAVAGO
WWW.REKAVAGO.COM
Gyrt Manufacturer
REKAVAGO
A kzismert sznsznvel, Dob

Katval kollaborciban terve-
zett kollekci a nies, kifinomult
elegancit s a mrkra jellemz
stlusjegyeket tvzi. A Moholy-
Nagy Mvszeti Egyetemen
s a London College of Fashion-
ben tanult tervez versenytn-
cosknt szerzett tapasztalatait
is hasznostja a cipk kialakt-
snl gy itt is. A kpen lthat,
platformos magas sark kecske-
brbl kszl, fekete s metl-
mlna sznekben.
The collection designed in

collaboration with the noted
actress, Kata Dob combines
sophisticated, feminine elegance
with the stylistic attributes
characteristic of the brand. After
her studies at Moholy-Nagy
University of Art and Design
Budapest and London College
of Fashion, the designer also
makes use of her experience as
a ballroom dancer in the design
of shoesand in this case, too.
The platform high heels in the
picture are made of goat skin
in black and raspberry metal
colours.
Fot Photo
Bartha Szilvia, Viszlay Mrk
CALIGO
BETTPUS
CALIGO TYPEFACE
Tervez Designer
JANCS RON
WWW.ARONJANCSO.COM
Forgalmaz Distributor
GESTALTEN FONTS
A Caligo (lat. sttsg) formi

a mvszi kzrs, a kalligrfia
hagyomnyain alapulnak,
a vgott hegy tollal kszlt
betrajzolatok lendletes vein.
Marknsan elegns, klasszikus
stlushoz modern arnyrend-
szer prosul. Az alap-cmbet-
kszletet ligatrk s barokkosan
cirkalmas, dsztett varinsok
egsztik ki.
The shapes of Caligo (Latin

for darkness) originate
in the tradition of artistic
handwriting, i.e. calligraphy
producing typefaces with
dynamic curves using a dip
pen. Its sharply elegant, classic
style is combined with modern
ratios. The basic title font is
complemented by ligatures
and sophisticated, decorative
Baroque variants.
ANDA ANGEL,
2014. TAVASZI
NYRI KOLLEKCI
ANDA ANGEL, 2014

S/S COLLECTION
Tervez Designer
ANDA EMLIA
WWW.ANDAEMI.COM
Elemi tisztasg s lgies ssz-

hats: elnevezshez hven
ezek jellemzik az ANDA 2014-es
tavaszi nyri street couture
kollekcijt. A tervez ezt
a lezsersg s a tervezettsg sa-
jtos ssz hangjval: az oversize
darabok geometrikus szabs-
mintival, a felleti struktrk,
mintk s sznek tgondolt
vltozatossgval oldja meg.
Letisztult formavilga, eredeti-
sge, jt ereje mltn avatta
a hazai szakma egyik megha-
troz tervezjv. Tbb mint
tizenkt ve a prizsi Divatht
egyik legfontosabb killtsn
mutatja be kollekciit.
Elementary purity and ethereal

general impression: reflecting
the name, these are the
characteristics of the ANDA
2014 spring/summer street
couture collection. The designer
achieved the angelic effect
by creating a special harmony
between casualty and target
orientation, that is the oversize
pieces arranged in geometric
patterns, and the elaborate
variety of surface structures,
shapes and colours. The clean
silhouettes originality and power
of innovation have duly made
her one of the most decisive
designers of the profession in
Hungary. For more than twelve
years she has been showing
her collections at one of the
most important exhibitions of
the Paris Fashion Week.
BETON
TKSZLET
CONCRETE
TABLEWARE
Tervez Designer
VID NRI / VIDONORI
WWW.VIDONORI.COM
Az ptsz vgzettsg, de np-

szer gasztroblogot is r
designer beton tkszlete
a 2013-as Tent Londonon deb-
tlt. A szgletes-sarkos formj,
ferde s lpcsz skokbl
ptkez objektek csak ltszatra
trnek el a szokvnyostl sem
slyban, sem tisztthatsgban
nem, moshatak pldul gp-
ben is. A nyersbeton tnyrok
formja eltr, de harmonikus;
egymsra reflektl darabokbl
ll csaldot kpeznek.
Graduated as an architect, but

also maintaining a popular
gastroblog, the designer created
concrete tableware that made its
debut at Tent London 2013. The
objects featuring angular design
and sharp corners, and built from
diagonal and stepped planes
are unusual by sight onlythey
are neither heavier, nor harder
to clean than conventional
tableware, you can even put
them in a dishwasher. The raw
concrete plates are different in
shape, still, together they form
a harmonious set comprising
inter-reflecting pieces.
Fot Photo
Laki Eszter
USE UNUSED,
2013. SZITLI
KOLLEKCI
USE UNUSED, 2013

A/W COLLECTION
Tervez Designer
USE UNUSED
WWW.USEUNUSED.COM
A nemzetkzileg leginkbb
sikeres magyar divatmrkk kz
tartoz USE unused vek ta
koncepcizusan pti egymsra
kollekciit. A hrom terveznek
visszatr inspircit jelent
a kpzmvszet, s nem riad-
nak meg a formabont technol-
giai megoldsoktl sem. A 2013.
szitli kollekciban Tamara de
Lempicka segtsgvel idzik
meg az art deco emanciplt,
hatrozott s kiforrott zls
nideljt. A technikai fricskt
ezttal a bonyolult szabszati
megoldsok mellett az ujjaknl
hasznlt neoprn adja.
Being one of the most successful

Hungarian fashion brands on
an international level, USE
unused have consciously built
collections upon each other
for years by now. The three
designers are recurrently inspired
by fine arts and are keen to
use non-uniform technological
solutions. Assisted by Tamara de
Lempicka, they conjure up the
ideal woman of the Art Deco era
with her emancipated, definite
and mature style. Beyond the
sophisticated tailoring solutions,
the neoprene inserts used at
the sleeves constitute another
technical trick in this case.
Fot Photo
Mr Mt
DORI TOMCSNYI,
2013. TAVASZI
NYRI KOLLEKCI
DORI TOMCSNYI,
2013 S/S
COLLECTION
Tervez Designer
DORI TOMCSANYI
WWW.DORITOMCSANYI.COM
Tomcsnyi Dri 2013-as diploma-

munkjban telfogsokra
tervezett ltzkeket, de feldol-
gozta mr a panel letrzst
is divatkollekciban. vek ta
ptett mrkjnak kollekciit is
a jtkossg jellemzi: itt tbbek
kztt sajt, pasztelles akvarel-
lek kerltek az gsznkk, korall-
vagy pdersznekben pompz
selymekre.
In her 2013 graduation work, Dri

Tomcsnyi designed clothing
inspired by meals; she even
had collections inspired by the
block of flats universe. The
collections produced by her own
brand for years by now are also
characterised by playfulness. In
this collection, azure, coral or
face-powder coloured silk fabrics
were used to host her own pastel
watercolour paintings.
Fot Photo
Mr Mt
JUJJ JEWELLERY,
OCTAVE KARKT
JUJJ JEWELLERY,
OCTAVE BRACELET
Tervez Designer
JUHOS JANKA
WWW.JUHOSJANKA.COM
A JUJJ kszereit a karakteres,

geometrikus, szinte ptszi
formls s a tiszta anyaghasz-
nlat jellemzi. A rzsaarany
s ezst sznben kszl Octave
karktk piritkristlyokra eml-
keztet formi klnsen akkor
erteljesek, ha tbb darabot
ltunk egyms mellett.
JUJJ jewellery is characterised by

strong, geometric, and almost
architectural shapes, as well as
an unmixed use of materials.
Octave bracelets are produced
in rose gold and silver shades,
and their profiles reminding of
pyrite crystals are particularly
impressive when several pieces
are put next to each other.
Fot Photo
Gnczl Gerg
TEDD, MERT KELL!
(KAZINCZY)
DESIGNAKTIVIZMUS

SZCIKKEK: HOFFMANN PETRA, KOVCS DNIEL
Guy Julier szerint a valdi designaktivizmus a neoliberlis

paradigmban kiforrott designkultrk azokkal szimbizis-
ban l ellenkultrjaknt bontakozik ki a szemnk eltt,
s mint ilyen, az els igazi szellemi designmozgalom a radi-
klis s antidesign tendencik hetvenes vekbeli fellpse
ta. Ha tetszik, a designaktivizmus az igazi vlasz a design
filozfiai vlsgra (Rachel Cooper), mely szerint a piaci
fundamentalizmus jegyben meghatroz kortrs design-
kultrk fogyasztsftiskkel egy mr kzptvon is fenn-
tarthatatlan vilg mkdst szavatoljk.
A designaktivizmus rtelemszeren szmos tendencit
tvz magba a Victor Papanek-i tervezs a val vilgnak
szemlletbl fogant, trsadalmilag elktelezett tervezs-
tl a lass tervezsen, a befogad egyetemes tervezsen
t az Ursula Tischner szellemben a gazdasgi, kolgiai
s trsadalmi szempontokat egyttesen kezel fenn-
tarthat tervezsig, hogy csak a legfontosabbak kzl
emltsnk nhnyat. A designaktivizmus lnyege szerint
nem a trsadalmi, politikai vagy zleti cl kommunikci
s marketing mindig kvnatos arculatt biztostja. Vagyis
nem a portkt kvnatosabb tev eszttikai sebszet,
hanem olyan designpolitika, amely a designt a vilg meg-
vltoztatsnak eszkzeknt kezeli, mgpedig a lehet
legtgabb rtelemben.
Teht a designaktivizmus a designt nem a trsadalom
politikai s zleti termszet teszttizlsnak legjobb
mdjaknt alkalmazza mint az olasz fasizmus nyomn
a totalitrius rendszerek tettk, s ahogy a posztmodern
ta a tke teszi a diffz eszttika (Ernesto Francalanci)
segtsgvel a globlis neoliberalizmus fogyaszti kult-
rjban. A designaktivizmus ppen mindennek a szubver-
zijra trekszik! Ha tetszik, a Guy Debord ltal brilinsan
lert spektkulum trsadalmnak, a globlis fogyaszti
kultrnak a kritikjt nyjtja szksgszeren jbaloldali,
avagy koszocilis politikai tendenciaknt.
DO IT, FOR YOU MUST!
(KAZINCZY)
DESIGN ACTIVISM

DESCRIPTIONS: PETRA HOFFMANN, DNIEL KOVCS
According to Guy Julier, real design activism blossoms

before our eyes as a counter-culture to, and lives in
symbiosis with, design cultures developed on the neoliberal
paradigm, and as such it is the first real intellectual
design movement since the appearance of radical and
anti-design trends in the seventies. If you like, design
activism is the real response to the philosophical crisis
of design (Rachel Cooper), in which, in the spirit of market
fundamentalism, determinant contemporary design
cultures, fetishizing consumption, warrant the operation of
a world unsustainable even in the medium term.
Logically, design activism combines several trends from the
socially responsible design derived from Victor Papaneks
design for the real world approach through slow design
and inclusive design up to design for sustainability,
which considers economic, ecological and social aspects
collectively in Ursula Tischners spirit, just to name a few of
the key ones. Design activism, in essence, is not to provide
a corporate image or brand that social, political or business
communication and marketing find desirable at any time.
Or in other words, it is not aesthetic surgery aimed to make
goods appealing, but a design policy that treats design as
a means of changing the world in the broadest possible
sense of the word.
Consequently, design activism does not use design as
the best method to re-aestheticize society for political
or business interestsas totalitarian regimes on the
backtrail of Italian fascism did, and as capital has
done since the Postmodern by its diffuse aesthetics
(Ernesto Francalanci) in the consumer culture of global
Neoliberalism. Design activism strives exactly for the
subversion of it all. It provides, If you like, a criticism of the
society of spectacles brilliantly described by Guy Debord,
or of the global consumer cultureas a new left-wing or
eco-social political trend by its nature.
TEDD, MERT KELL! (KAZINCZY) DO IT, FOR YOU MUST! (KAZINCZY) 183
HIC
HUNGARIAN
IDENTITY
COLLECTION
Tervezk Designers
F. KOVCS ATTILA,
MEGYESI ZSUZSA
WWW.A-Z.EU.COM
Gyrt Manufacturer
A+Z DESIGN
Az A+Z Design Hungarian

Identity Collection elnevezs
munkja design s mv-
szet hatrterletn szletett.
A 2013-as Design Ht Budapest
keretben bemutatott kollekci
magyar npi btorokat hasznl
vszonknt, a rajtuk megjelen
erteljes szimblumrendszer
a keresztny s zsid kultra
egyttlsrl, egymst erst
kulturlis hagyomnyairl me-
sl. A btordarabok szegek-
kel val megblyegzsnek
erteljes szimbolikja kulturlis
rksgnk s nemzeti trt-
nelmnk krdseit jrja krl.
The work of A+Z Design was

created under the name
Hungarian Identity Collection on
the borderline of design and arts.
The collection introduced as part
of Budapest Design Week in 2013
uses Hungarian folk furniture
as the canvas, and the set of
powerful symbols presented on
them tells about the coexistence
of the Christian and Jewish
cultures and their reciprocally
enhancing tradictions.
The powerful symbolism of
stigmatizing the pieces of
furniture with nails contemplate
topics related to our cultural
heritage and national history.
Fot Photo
A+Z Design
KARCSONYI
INSTALLCI
SZNKKBL
CHRISTMAS
TREE MADE
OF SLEDGES
Tervez Designer
HELLO WOOD
WWW.HELLOWOOD.EU
A 2010-ben egyhetes nyri

alkot tborknt indult Hello
Wood mra nll design-
stdiv ntte ki magt, amely
Magyarorszg legnpszerbb,
nemzetkzi pt- s mvszeti
sszejvetelt is mkdteti.
Mkdskben fontos szerepet
kap a trsadalmi felelssg kr-
dse. 2013 teln a Mvszetek
Palotja eltt fellltott, 11 mter
magas, vaslemez alappal stabili-
zlt faszerkezetre 365 sznkbl
ptettek karcsonyft. Ezeket
az nnep utn a finanszroz Te-
lekom az SOS Gyermekfalu lla-
mi gondozott lakinak juttatta el.
Started as a creative summer

camp in 2010, Hello Wood has
become an independent design
studio by now, which organises
the most popular international
architectural and arts event in
Hungary. Social responsibility
is key in their activities. In
the winter of 2013, they built
a Christmas tree of 365 sledges on
a 11 metre high wooden structure
fixed on an iron plate foundation
in front of the Palace of Arts. After
the celebration, Telekom as the
events sponsor gave the sledges
to the children in state care at
SOS Childrens Village.
Fot Photo
Dmlky Dniel
FONOTT LHINTA
WICKER ROCKING
CHAIR
Tervez Designer
SZALKAI DANI, SZABADOS RITA,
NAGYMT ESZTER
MISKOLCIAUTISTA.BLOGSPOT.HU,
MISKOLCIAUTISTA.TUMBLR.COM
Gyrt Manufacturer
MAACRAFT KZMVES-
PROGRAM AUTIZMUSSAL L
EMBEREKNEK
MAACRAFT HANDICRAFT
PROGRAMME FOR PEOPLE WITH
AUTISM
A Miskolci Autista Alaptvny

kraftmhelyben autizmussal
s fogyatkkal l fiatalok ksz-
tenek designtrgyakat formater-
vezk vezetsvel. A klnleges
rtkteremt s fejleszt prog-
ram keretben a hagyomnyos
kzmvestechnikk alkalma-
zsval kszl trgykollekcik
napjaink trgykultrjnak szel-
lemben szletnek, s tudato-
san reflektlnak az autizmussal
lk sajtos vilgra. A foglal-
koztats fejleszti a fiatalok ma-
nulis s mentlis kpessgeit,
s lehetsget teremt szmukra
betekinteni a munka vilgba.
At the craft workshop of

Miskolc Autistic Foundation
(Miskolci Autista Alaptvny),
young people with autism
or disabilities create design
objects under the supervision
of industrial designers. The
collections produced as part of
the development program with
special added value and using
traditional handicraft techniques
are created in the spirit of our
days object culture, and they
consciously reflect the special
world of people with autism.
The program serves to develop
the young peoples manual and
mental abilities, and enables
them to experience work.
HELLO LAMP
POST
Tervezk Designers
PAN STUDIO,
TOM ARMITAGE,
GLIK GYRGYI
WWW.HELLOLAMPPOST.CO.UK
Gyrt Manufacturer
WATERSHED ARTS
A Hello Lamp Post a bristoli

Watershed kulturlis kzpont
Playable City (Jtkos vros)
elnevezs plyzatra kszlt,
djnyertes kzssgpt inter-
aktv platform, mely az urbnus
krnyezetre, emlkekre s a v-
roslmnyre plve SMS-ekkel
ltest jfajta jtkos kapcsolatot
az emberek kztt, kztri b-
torok infrastruktrjn keresztl.
A Hello Lamp Postot a londoni
Design Museum Designs of the
Year 2014 djra jellte.
Hello Lamp Post is an award-

winning community building,
experimental platform created
for the first Playable City award
organised by Watershed Culture
Centre, Bristol. The project gives
the opportunity to rediscover
your local environment and
share your memories. Hello
Lamp Post creates a playful,
novel connection between
people through SMSs and
the infrastructure of public
furniture. The project has been
nominated for the Design of
the Year 2014 award by Design
Museum in London.
Fot Photo
PAN Studio
A TE HELYED,
A TE SIKERED!
YOUR PLACE,
YOUR SUCCESS!
Kezdemnyez Idea
BUDAPEST FVROS
NKORMNYZATA S DESIGN
TERMINL NEMZETI
KREATVIPARI KZPONT
WWW.DESIGNTERMINAL.HU
A Rgtn jvk! program

rszeknt megvalsult A Te
helyed, a Te sikered! kommu-
nikcis kampny fiatal kreatv
alkotk sztnzsnek cljval
jtt ltre a Fvrosi nkormny-
zat s a Design Terminl kezde-
mnyezsre. Az akci keretben
sikeres fiatal vllalkozk portri-
val s bemutatkozival bevont,
resen ll belvrosi zletek
portlvegei kommunikljk
a lelkest zenetet, mely szerint
j tletekkel s kitartssal ide-
haza is van md a boldogulsra.
Developed as part of the

Rgtn jvk! (Back soon)
program, and initiated by the
Budapest Municipality and
Design Terminal, A Te helyed,
a Te sikered! (Your place, Your
success!) communications
campaign aims to encourage
young and creative artists. The
campaign uses the shopwindows
of abandoned downtown
shops display the portraits and
introductions of successful young
entrepreneurs to communicate
the message that you can also
thrive in Hungary with good ideas
and persistence.
Fot Photo
Sebestyn Lszl
FELH PROJEKT
CLOUD PROJECT
Tervez Designer
MOME ECOLAB
WWW.MOMEECOLAB.HU
A MOME EcoLab Felh Projektje

a Borsod-Abaj-Zempln megyei
Bdva-vlgyben mlyszegny-
sgben l gyerekek szmra
ltrehozott kreatv alkotmhely.
A program keretben a gyere-
kek designerekkel, ptszekkel,
fotsokkal, grafikusokkal, szocio-
lgusokkal s designmenedzse-
rekkel kzsen dolgoztak egytt.
Egy hnapon t mindennap
kmleltk az eget, hogy lerajzol-
jk a legszebb felht. A rajzokbl
s a kortrs szerzk rsaibl
szletett Felh Knyv a ksb-
biekben felpl Felh Gyr
kiindulpontja, ahol a MOME
s a Bdvaszilvsi ltalnos
Iskola kzs designmhelye
valsul majd meg.
The Cloud Project of MOME

EcoLab comprises a creative
workshop for children living
in extreme poverty in Bdva
Valley, Borsod-Abaj-Zempln
County. In the program, children
collaborated with designers,
architects, photographers,
graphic artists, sociologists
and design managers. They
searched the sky every day
a whole month to spot and
draw the most beautiful cloud.
The drawings formed the basis
for the production of Cloud Book
(Felh Knyv) collecting the
works of contemporary authors,
and was the starting point for
the subsequent Cloud Factory
(Felh Gyr) aimed to host the
joint design workshop of MOME
and the Primary School
of Bdvaszilvs.
Fot Photo
Kustos Nikolett
CALTROPE,
ZLD CSIPKE
CALTROPE,
THE GREEN LACE
Tervez Designer
SZVETSG39
WWW.SZOVETSEG39.HU
A CALTROPe secilis, kevert

sszettel betonelemekbl
ptkez modulrendszere organi-
kus, termszetkzpont mdon
vlaszol a tengerszint-emelke-
dssel jr terletveszts okozta
kihvsra. A helyi anyagokat is
felhasznl betonelemek alkotta
csipkeszer gtrendszer segti
a mangrovk megteleped-
st a szubtrpusi ghajlaton
fekv folyk deltatorkolataiban,
fokozatosan beplve a term-
szetbe s az ptett struktrba,
gy formlva hatkony vdelmi
vonalat. A gtrendszer az r-
aplyhoz igazodva rszlegesen
avatkozik a tj kpbe, s mi
utn funkcijt veszti, a talajba
plve lebomlik.
The modules of CALTROPe

built on concrete blocks made
of special mixtures provide an
organic, nature oriented answer
to the challenge of losing land
due to the elevation of sea
levels. The lace-like system
of dams built from concrete
blocks incorporating local
materials promotes the spread
of mangrove species in the river
deltas of subtropical regions,
they gradually integrate with
the natural and developed
environment and provide
an effective line of defence.
Adjusted to the tidal flow, the
dam structure only partially
intervenes with the landscape
and, after having lost its
functionality, it is degraded and
absorbed by the soil.
BUDAPEST
DESIGN MAP, 2013
Tervez Designer
JOS SIMON
WWW.SIMONSAYS.HU
Kiad Publisher
SZELLEMI TULAJDON NEMZETI
HIVATALA
HUNGARIAN INTELLECTUAL
PROPERTY OFFICE
Fejleszt Develpoer
LOCATO
A Design Ht Budapest fesztivl

10 ves vforduljra kszlt
el a Magyar Formatervezsi
Tancs megbzsbl a Buda-
pest legfontosabb designlok-
ciit sszegyjt angol nyelv
trkp nyomtatott formtum-
ban s mobilalkalmazsknt.
A hiny ptl gyjtemny tbb
mint 130 budapesti zletet,
galrit s mzeumot mutat
be tematizlt rendszerben.
Az vrl vre bvl trkp clja
az volt, hogy knnyen hasznlha-
t formban hvja fel a figyelmet
a fvros designrtkeire.
The English language map

presenting the key design
locations in Budapest, published
both in hardcopy form and
as a mobile app was created
under an assignment from
the Hungarian Design Council
for the 10th anniversary of the
Budapest Design Week. The
niche collection introduces
over 130 shops, galleries and
museums in Budapest in
a thematic system. The aim
of the periodically updated map
was to highlight the design
values of Budapest in a user-
friendly format.
Fot Photo
Vzkeleti Mrton
VOLT EGYSZER EGY
CSEPEL MVEK
REMEMBER THE
GOOD TIMES
CSEPEL WORKS
Tervez Designer
SPACE, SZELECZKI ROZLIA
SPACE EXPLORERS OF THE
CONTINUOUS PRESENT
WWW.TGSPACE.NL,
WWW.POCKETGUIDEAPP.COM/
EN/CSEPEL
A SPACE s a PocketGuide
egyttmkdsben valsult
meg a Volt egyszer egy Csepel
Mvek alkalmazs a REMEM-
BER THE GOOD TIMES sorozat
rszeknt, mely ipari memlkek
elveszett kzssgeit leszti jra
klnbz helyszneken egy-egy
staelads erejig. A PLACCC
Fesztivl s a Mhely Alaptvny
kzremkdsvel ltrejtt
applikci hangjtk, archv
felvtelek, filmhradrszletek
s egykori dolgozkkal kszlt
interjk felhasznlsval teszi
lv a mltat, emlket lltva
a Csepel Mvek trtnetnek.
As part of the REMEMBER

THE GOOD TIMES series, the
application Remember the
Good TimesCsepel Works
was realised jointly by SPACE
and PocketGuide. It aims to
revive the lost communities of
industrial monuments through
walking presentations at various
locations. The application
created in cooperation with
PLACCC Festival and Workshop
Foundation recalls the past by
presenting radio plays, historical
recordings, news coverages and
interviews with former employees,
thus creating a memory of the
history of Csepel Works.
Fot Photo
Space
CKMK
HTIZSK
CKMK
BACKPACK
Tervez Designer
KOVCS BORI
WWW.COKMOK.ORG,
WWW.BORIKOVACS.ALLYOU.NET
Gyrt Manufacturer
REHABIL KFT.
A CKMK nem egyszer hti-

zsk Kovcs Bori designpro-
jektje komplex szolgltatssal
kiegszlve segti a csaldokbl
kiemelt, tmeneti otthonokban
l gyerekek nkpt s integr-
cijt. A szerethet, szemlyes
trgyak kis vilga az llandsg
biztonsgrzett hivatott ptol-
ni, mely sokszor elfr a CKMK
htizskbl kialakthat kis-
szekrnyben. Egy CKMK
vsrlsakor valjban kettt
vesznk, htizskunk prja
a Gyermekvdelmi Szakszolglat
befogadotthonban l kisgye-
rekekhez kerl.
CKMK is not a simple

backpack. Bori Kovcss design
project, with an added complex
service, fosters the self-image
and the integration of children
separated from the families
and living in temporary homes.
The little world of likable,
personal objects is intended
to substitute the feeling of
security created by the stability
of ones environment, and
they often fit the little cabinet
formed from the CKMK
backpack. When purchasing
a CKMK, you actually buy two,
because the second backpack
is donated to small children
living in the home maintained
by the Child Protection Service
(Gyermekvdelmi Szakszolglat).
OPEN DOORS
PROJECT
Tervezk Designers
JEKLI GNES,
HOSSZU ERZSBET,
DENDEL NIKOLETT
WWW.BEHANCE.NET/
AGNESJEKLI,
OPENDOORSHUNGARY.
BLOGSPOT.HU
Az Open Doors Hungary 2013 ta

mkd projektjnek keretben
Jekli gnes tervezgrafikus,
Hosszu Erzsbet s Dendel
Nikolett ptszek a design,
a vizulis kommunikci s az
ptszet eszkzrendszervel
hoztak ltre komplex progra-
mot a haznkba felnttksret
nlkl rkez meneklt fiatalok
szmra. A fiatalokat bevon
tervezsi folyamat eredmnye-
knt ltrejtt zenfal egyszerre
multifunkcionlis jtk, illetve
praktikus eszkz, mely a kpi
kommunikci segtsgvel
megknnyti a nyelvtanulst,
zenetkzvettknt pedig k-
zssgteremt ervel br.
In the project of Open Doors

Hungary ongoing since 2013,
graphic designer gnes Jekli,
in partnership with architects
Erzsbet Hosszu and Nikolett
Dendel, created a complex
program using design,
visual communications and
architecture as vehicles for
young immigrants, who land in
Hungary without adult company.
As a result of the design process
involving these young people,
a message board was created,
which is both a multifunctional
game and a practical tool; it
facilitates language learning
through visual communication,
and has community building
capacity as a messaging
platform.
BIOBRIKETT
BIOMASS
BRIQUETTES
Gyrt Manufacturer
IGAZGYNGY ALAPTVNY,
FELDMR NRA
REAL PEARL FOUNDATION,
NORA FELDMAR
WWW.IGAZGYONGY-
ALAPITVANY.HU
A Biobrikett program mez-

gazdasgi hulladkbl s pa-
prbl emberi ervel ellltott
specilis ftanyaga a mlysze-
gnysgben lk szmra nyjt
segtsget a drga ftanyag
alternatvjaknt. A technolgit
Feldmr Nra ipari kolgus
mdszervel vezettk be egy
bihari zskteleplsen az Igaz-
gyngy Alaptvny eslyteremt
programja keretben. A biobri-
kett ellltsa beplt a telep-
lsen lk nyri tevkenysgbe,
a krnyezetbart technolgia
mra Magyarorszg tbb pont-
jn meghonosodott.
As an alternative to expensive
fuels, Biomass Briquettes
project offers a special fuel
made from agricultural waste
and paper applying manpower
only to help people subsisting in
extreme poverty. The technology
was introduced in a so-called
dead-end village using the
method developed by industrial
ecologist Nra Feldmr as part
of the second chance program
organised by Igazgyngy (Orient
Pearl) Foundation. The biomass
briquette production has been
integrated in the summer
activities of the village residents,
and the environment-friendly
technology has been adopted in
several places in Hungary.
Fot Photo
Feldmr Nra
HEINRICH
ALKOTI SZINT
Tervez Designer
HEINRICH ALKOTI SZINT
HEINRICH STUDIOS
WWW.FACEBOOK.COM/
HEINRICH.ALKOTOISZINT
A Heinrich-hz els emeletn

rendezkedett be a Heinrich Alko-
ti Szint 15 mhellyel, 23 mrkt
kpvisel 31 alkotval a belvros
szvben, az Iparmvszeti M-
zeummal szemben. A sokszn,
fiatal kreatv kzssg rtket
teremt s kzvett, a gyakorta
kooperciban alkot tervezk
kzs pop-up zletek s m-
helynapok keretben vrjk
egsz vben a ltogatkat.
With 15 workshops, and 31

artists representing 23 brands,
Heinrich Studios occupied the
first floor of Heinrich House in
the heart of the city just opposite
the Museum of Applied Arts.
The diverse, creative community
of young people produces
and communicates value.
The designers, who often work
in collaboration, accept visitors
in pop-up stores and open
workshops all through the year.
Fot Photo
Pop Design
444.HU ARCULAT
S LAYOUT
DESIGN AND
LAYOUT OF 444.HU
Tervezk Designers
ILLS ETELE,
UJ PTER
WWW.444.HU
Kiad Publisher
MAGYAR JETI ZRT.
Az Index designjt is jegyz

Ills Etelnek a 444.hu szmra
ksztett arculatterve a megvl-
tozott internetolvassi szok-
sokra reflektl a hagyomnyos
hrportloknl ltvnyosabb,
tlthatbb, szrakoztatbb vi-
zualitssal trgyal aktulpolitikai
s kulturlis tmkat. Jl mk-
d nemzetkzi pldk msolsa
helyett sajt szellemben megal-
kotott grafikai rendszere a trash
s a tech metszetben jtt ltre,
tmogatva a portlon megjelen
rsok kzvetlenebb, blogsze-
rbb hangvtelt. A 444.hu
grafikai designja minden digi-
tlis platformon azonos vizulis
lemnyt nyjt.
The graphic design created for

444.hu by Etele Ills, former
designer of Index, reflects the
shift in the reading behaviour
of Internet contentit reviews
current political and cultural
topics using more spectacular,
transparent and amusing visual
solutions than conventional
news portals. The innovative
graphical structure is created
independently, instead of
copying international best
practices, and is a mixture of
trash and tech, which supports
the informal, blog-like tone of
the portal. The graphic design
of 444.hu ensures the same
visual experience on every
digital platform.
VEDD FEL
A FONALAT!
PICK UP THE
THREAD!
Tervez Designer
NPRAJZI MZEUM
MADOK-PROGRAM
& MOME TRANSFERLAB
MUSEUM OF ETHNOGRAPHY
MADOK PROGRAMME & MOME
TRANSFERLAB
WWW.FACEBOOK.COM/
MOMETRANSFERLAB
A Nprajzi Mzeum MaDok-

programja s a MOME
TransferLab kzs szervez-
sben valsult meg A ryijy l
hagyomnya Finn sznyegek
egy magngyjtemnybl cm
killts a Nprajzi Mzeumban
egy klnleges rzksvny
kialaktsval. A trlat keret-
ben a hallgatk s a kutatk
metszspontokat s tjrst
kerestek design s npmvszet
kztt. A killts az rzkek
megszltsval, az interakci
s a gyakorlati kooperci bizto-
stsval knlt kzvetlenebb s
involvlbb mzeumi lmnyt.
Organised jointly by the MaDok

programme of the Museum
of Ethnography and MOME
TransferLab in the Museum
of Ethnography the exhibition
The Living Tradition of the Ryijy:
Finnish Carpets from a Private
Collection was realised through
the creation of a special path
of senses. The exhibition offered
a progressively informal and
involving museum experience
by triggering senses, and
encouraging interaction and
practical cooperation.
Fot Photo
Khegyi Laci
HOSSZLPS
JRUNK?
LONG STEPSHALL
WE GO OUT?
Tervez Designer
WWW.HOSSZULEPES.ORG
Budapesten is szmos olyan

kezdemnyezs indult el
a kzelmltban, amely a vros
ptett rksgn tl annak
alternatv, szemlyes oldal-
val foglalkozik, trtneti vagy
szocilis kutatsokra pl
stkon keresztl. A Hossz-
lps ezek kzl a kortrs tmk
irnti rdekldsvel tnik ki.
A Kreatv Budapest a startupok
s az innovci vilgba, a Pink
Budapest a vros LMBTQ-trt-
nelmbe vezet be, de elindul-
hatunk velk a szocializmus
meghatroz kultrkorifeusa,
Aczl Gyrgy vagy a nemrg el-
hunyt zenszzeneszerz, Cseh
Tams nyomain is.
There have been a number of

initiatives in Budapest recently
that explore an alternative,
personal perspective of the city
beyond its architectural heritage
in the form of social research
based walking tours. Of these,
Hosszlps (Long Step) is of
particular importance, due to its
focus on contemporary topics.
Creative Budapest introduces
you to the world of startup
businesses and innovations,
while Pink Budapest presents the
citys LMBTQ history. You can also
follow the routes on the traces
left by Gyrgy Aczl, prominent
cultural leader in the Socialist era,
or Tams Cseh, recently deceased
musician and composer.
Fot Photo
Pozsonyi Roland
KORRUPCI
GERILLA-
KAMPNY
CORRUPTION
GUERRILLA
CAMPAIGN
Tervez Designer
TTH-RIDOVICS MT,
SZSZ BARNA
WWW.FAKT13.COM,
WWW.KRETAKOR.EU
2013 leghatsosabb budapesti

gerillakampnya a fggetlen
Krtakr Korrupci cm sznhzi
eladshoz kszlt. A tzfa-
lakra, lakatlan zletek kiraka-
taira kihelyezett, risplakt
mret falragaszok kontrasztos
fekete-fehr portrin sznszek
foglalnak llst a korrupci
mellett, egy-egy ers mondattal
(Van az a pnz!, Oldjuk meg
okosba!, Einstand!). Az akci
a kzbeszd tematizlst cloz-
ta meg; a konkrt sszefggst
a darabbal a kampnyrl cikkez
sajt teremtette meg.
The most impressive guerrilla

campaign in Budapest in 2013
was created for the theatre play
Corruption by the independent
Krtakr. The giant poster size
bills posted on firewalls and
in the windows of abandoned
shops feature high contrast
black&white portraits of actors
arguing in favour of corruption
with effective statements
(Make me an offer I cant
refuse!, Lets do it smart!,
Einstand!). The campaign
focused on the theme of
common talk; actual link to the
play was created by the press
articles on the campaign.
AUTISTIC ART,
SELYEMSL-
KOLLEKCI
AUTISTIC ART,
SILK SCARVES
COLLECTION
Tervez Designer
AUTISTIC ART
WWW.AUTISTICART.HU
Gyrt Manufacturer
MOSOLY OTTHON ALAPTVNY
2010-ben indult a Mosoly Otthon

Alaptvny mvszeti projektje,
melynek keretben autizmussal
lk szmra biztostanak ter-
pis cl, fejleszt mvszeti
foglalkozsokat. Az alkotkr-
ben szletett grafikkat Rvsz
Eszter textilmvsz ltette t
egy 14 darabbl ll selyemsl-
kollekci formjba. A magas
minsgi ignnyel kszlt
slkollekci a fogyatkkal lk
trsadalmi megbecsltsghez
kvn hozzjrulni, az alaptvny
tevkenysge s a termkekbl
szrmaz bevtel az autistaott-
honok fennmaradst tmogatja.
The arts project of Mosoly Otthon

Foundation was launched in 2010,
and as part of it, people with
autism are offered arts courses
for therapeutic and development
purposes. Eszter Rvsz,
textile designer incorporated
the drawings produced in the
creative group in a 14-piece silk
scarf collection. The intention
of the premium quality scarves
collection is to contribute to
the social recognition of people
with disabilities; the activity of
the foundation and all revenues
from their products support the
maintenance of autistic centres.
Fot Photo
Klinszky Gbor
DIYSIGNER
DIYSIGNER
Tervez Designer
KULTRGORILLA
WWW.KULTURGORILLA.HU
A 2013-as Design Ht Budapest

fesztivlon els alkalommal
vehettek rszt az rdekldk
a Kultrgorilla Do It Yourself!
(DIY) workshopjn, ahol
nylt forrskd tervek alapjn
kzsen pthettek meg egy
design btort. A DIYsigner az
open design elvei mentn a de-
mokratikus designban, a kolla-
borci erejben s a kzssgi
gondolkodsban rejl rtkeket
npszersti, relevns alterna-
tvt knlva a tmegkultra
fogyasztsorientlt s trgyhal-
moz letmdjra.
Visitors of Budapest Design

Week had the opportunity
in 2013 for the first time to
participate in the DIY workshop
of Kultrgorilla, where they could
jointly develop a piece of design
furniture using open source code
projects. In acknowledgement
of the principles of open
design, DIYsigner is intended to
promote the values carried by
democratic design, the power
of collaboration and community
thinking, offering a relevant
alternative for the consumption
oriented and objects hoarding
lifestyle typical of mass culture.
Fot Photo
Zsupponits Anett
DJAK, 2013
AWARDS,
NEMZETKZI
DJAK
INTERNATIONAL
AWARDS
A Design
LESS ARMCHAIR
JNS ATTILA (MOME)
A Design Dj s Plyzat,
dekoratv trgyak s
laksfelszerels kategria,
bronz A Design Dj
A Design Award and Competition,
decorative items and homeware
design category,
Bronze A Design Award
Blickfang
MOZG SZVET
MOVEMENT FABRIC
LAOKOON DESIGN
Blickfang Design Dj, I. dj

Blickfang Design Award, 1st prize
Good Design
KASSK MZEUM
ARCULATA
IDENTITY OF THE KASSK
MUSEUM
LEPSNYI IMRE
Good Design Dj, Athenaeum

Museum of Architecture and
Design, Chicago s European
Centre for Architecture, Art,
Design and Urban Studies
Good Design Award by
AthenaeumMuseum of
Architecture and Design,
Chicago, and European
Centre for Architecture, Art,
Design and Urban Studies
207 DJAK 2013 AWARDS
Young Creative Chevrolet
WE HAVE OUR GOAL
GLVLGYI ANETT,
KORMOS ANNA ZSFIA,
MIOVC MRTON ZSOLT
Young Creative Chevrolet, divat

kategria, nemzetkzi I. dj
Young Creative Chevrolet, fashion
category, international 1st prize
GOTTLIEB RKA (BKF)
Young Creative Chevrolet, divat

kategria, II. dj
Young Creative Chevrolet,
fashion category, 2nd prize
TTH LILLA,
ZEMLYNSZKI GABRIELLA (DMA)

divat kategria, III. dj
fashion category, 3rd prize
KALSZI BENJAMIN (MOME)

grafika kategria, I. dj
visual arts category, 1st prize
NYIRI ANNA (DMA)

grafika kategria, II. dj
visual arts category, 2nd prize
PUSKS MARCELL (BKF)

grafika kategria, III. dj
visual arts category, 3rd prize
Techtextil
TEXTILSTRUKTRK
A BIOMORF PTSZET
SZMRA
TEXTILE STRUCTURES
FOR BIOMORPH
ARCHITECTURE
TEMESI APOLKA (MOME)
Techtextil-plyzat,
mikroptszet kategria, II. dj
Techtextil competition, micro
architecture category, 2nd prize
METAMORFZIS
METAMORPHOSIS
SZAB RKA (BME)
Techtextil-plyzat,
mikroptszet kategria, II. dj
Techtextil competition, micro
architecture category, 2nd prize
BKV-Preis
POHRKSZLET
GLASS SET
HERTER KATALIN (MOME)
Bayerischer Kunstgewerbe-
Verein-dj, klndj
Bayerischer Kunstgewerbe-
Verein Prize, special award
HAZAI DJAK
HUNGARIAN
AWARDS
Magyar Formatervezsi Dj
DSI INHALO
CO&CO
DESIGNCOMMUNICATION KFT.,
COSOVAN ATTILA,
COSOVAN TAMS,
HOFFER GBOR,
HOSSZ GERGELY,
KAVALECZ ESZTER,
NAGY RICHRD,
ORAVECZ ANDRS,
SMEGI VA
SALT PHARMA KFT.
GIAFORM KFT.
Magyar Formatervezsi Dj,

termk kategria
Hungarian Design Award,
product category
PETRA FLDI, 2012/2013,
ESKABT-KOLLEKCI
PETRA FLDI, 2012/2013,
RAINCOAT COLLECTION
FLDI PETRA

termk kategria
product category
FACES JTK
FACES GAME
BENEDEK ZSANETT,
LAKOS DNIEL

terv kategria
concept category
A KISKAKAS GYMNT
FLKRAJCRJA
LITTLE ROOSTERS
DIAMOND BUTTON
RUTTKAY ZSFIA,
KARASZ DNIEL,
SZEPESI SZCS BARBARA
MOHOLY-NAGY MVSZETI
EGYETEM, KREATV
TECHNOLGIA LABOR

vizulis kommunikci kategria
Hungarian Design Award, visual
communication category
LIGHT ME LMPACSALD
LIGHT ME LAMP FAMILY
PAIS PANNI,
PSPK BALZS,
COSOVAN ATTILA

dik kategria
student category
DORA KERKPROS-
BUKSISAK
DORA BICYCLE HELMET
FILCZER BALZS (MOME)

dik kategria
student category
STARRY LIGHT BY
ANAGRAPHIC, ARCULAT
STARRY LIGHT
BY ANAGRAPHIC,
BRAND IDENTITY
FARKAS ANNA

az Emberi Erforrsok
Minisztriuma Kultrrt Felels
llamtitkrsgnak klndja,
vizulis kommunikci kategria
Hungarian Design Award, Special
Prize awarded by the State
Secretariat for Culture of the
Ministry of Human Resources,
visual communication category
JAT PROJEKT
BALZS KLRA (MOME)

az Emberi Erforrsok
Minisztriuma Felsoktatsrt
Felels llamtitkrsgnak
klndja, dik kategria
Hungarian Design Award, special
prize awarded by the State
Secretariat for Higher Education
of the Ministry of Human
Resources, student category
KIS
HUNGARIKUMHATROZK
LITTLE HUNGAROPEDIA
SERIES
LDOZ KRISZTIN,
SZAB ZSFIA,
HANULA ZSOLT,
UGHY SZABINA

az Emberi Erforrsok
Minisztriuma Felsoktatsrt
Felels llamtitkrsgnak
klndja, dik kategria
special prize awarded
by the State Secretariat
for Higher Education
of the Ministry of Human
Resources, student category
SHIN TKEZGARNITRA
SHIN DINING SET
GYIMTHY GYRGY
MOBILIA-ARTICA KFT.

a Hipavilon Magyar Szellemi
Tulajdon gynksg Nonprofit
Kft. klndja, terv kategria
prize awarded by the Hipavilon
Hungarian Intellectual Property
Agency Nonprofit Ltd.,
concept category
ZIGZA
BETONPADRENDSZER
ZIGZA CONCRETE BENCH
SYSTEM
PAUNOCH RENTA,
VARGA PTER ISTVN
VPI BETONMANUFAKTRA,
VAJDA SZABOLCS,
VARGA PTER ISTVN
XIII. KERLETI
KZSZOLGLTAT ZRT.

a Magyar Formatervezsi Tancs
klndja, termk kategria
prize awarded by the Hungarian
Design Council, product category
XVIII. Orszgos
Tervezgrafikai Biennl
18th National
Graphic Design Biennal
NAGY RON (MKE)
XVIII. Orszgos Tervezgrafikai

Biennl, Emberi Erforrsok
Minisztriumnak dja
18th National Graphic Design
Biennial, awarded by the Ministry
of Human Resources
GRYLLUS BRIS (MOME)

Biennl, Emberi Erforrsok
Minisztriumnak dja
Biennial, awarded by the Ministry
of Human Resources
LNG ANNA (MKE)

Biennl, Bkscsaba
Megyei Jog Vros
nkormnyzatnak dja
Biennial, Municipality
Award by Bkscsaba
Graphifest
COMPOSITE
KOVCS MNIKA (MOME)
GraphifestMatt-plyzat,
szakmai fdj
GraphifestMatt Contest, winner
CULINARIA
RIBA HILKA
klndj
GraphifestMatt Contest,
special award
LTVNYKONYHA
OPEN KITCHEN
SZEBENYI DVID (BKF)
klndj
special award
WHAT YOU SEE
IS WHAT YOU GET
CSUPORT ANDREA,
DEMECZKY NRA,
HERR GNES
(BKF, MOME)
klndj
special award
EGY CSIPETNYI IRNIA
A PINCH OF IRONY
DEMECZKY NRA (MOME)
klndj
special award
KZSSGI MEZ-
GAZDLKODS KIADVNY
BOOK CONCEPT FOR
THE COMMUNITY
AGRICULTURE
HASENSTAUB LVIA
Graphifest, Aranyrajzszg Dj,

Az v Plyakezd
Tervezgrafikusa dj
Graphifest, Aranyrajzszg Prize,
Startup Graphic Artist
of the Year Award
KELLO-ARCULAT
KELLO IDENTITY
BERECZ ANDRS (MKE)

Szuvern Tervezgrafika dj
Sovereign Graphic Design Award
GRAPHASEL
DESIGN STUDIO

Az v Grafikai Stdija dj
Graphic Design Studio
of the Year Award
JOS SIMON
Graphifest, Az utbbi vek

tervezgrafikai tevkenysgrt
jr Aranyrajzszg Dj
GraphifestFor recent
achievement in graphic design
Aranyrajzszg Award
HIDDEN CHARACTERS,
NAGY DNIEL,
ORBN PTER
BKK Logtervezsi plyzata,

I. dj
BKK Logo Design Competition,
1st prize
Cgr a j bornak
Label for good wines
RUPPERT CABERNET
FRANC, BORCMKE
RUPPERT, CABERNET
FRANC, WINE ETIQUETTE
RADIMSZKY ANNA
Cgr a j bornak, I. dj
Label for good wines competition,
1st prize
ANONYM PINCE
PINOT NOIR, BORCMKE
ANONYM CELLAR, PINOT
NOIR, WINE ETIQUETTE
KISS ZSOMBOR
Cgr a j bornak, II. dj

2nd prize
VCSEI PINCE
SYRAH, BORCMKE
VCSEY CELLAR,
SYRAH, WINE ETIQUETTE
BOGNR ENIK
Cgr a j bornak,
dnts, kznsgdj
finalist, audience award
13. ARC killts
ROSSZ NEVELS
BAD EDUCATION
FRENY TEODRA
13. ARC killts, I. dj

13th ARC Exhibition, 1st prize
AZ NEM LEHET,
HOGY ANNYI...
IT CANNOT BE,
THAT ALL
KUN DVID,
SZAB ESZTER JUDIT
13. ARC killts, II. dj

13th ARC Exhibition, 2nd prize
MR MEGINT HINYZIK
MISSING AGAIN
DOBI NRA, GSPR ATTILA
13. ARC killts, III. dj

13th ARC Exhibition, 3rd prize
KZFOGS
HANDSHAKE
FANISZL DM (BKF)
13. ARC killts, HVG-klndj

13th ARC Exhibition,
HVG special award
EGYEDL HAGYTAK
LEFT ALONE
ZSIDEK BARBARA (BKF)
13. ARC killts, kznsgdj

13th ARC Exhibition,
audience award
Gombold jra! (Kzp-Eurpa)
Re-button it! (Central Europe)
BAO BAO
NUBU,
GARAM JUDIT,
HAJDU ANETT,
KOVCS ADL
Gombold jra! (Kzp-Eurpa),

Oldhands ltzk kategria, I. dj
Re-button it! (Central Europe),
Oldhands clothing category,
1st prize
FIGURIN
MASAMOD,
ERDEI ILDIK VIRG

Oldhands kiegszt kategria,
I. dj
Oldhands accessories category,
1st prize
BEDCLOTHES
INQ CONCEPT, CSK ORSOLYA

Newcomer ltzk kategria,
I. dj
Newcomer clothing category,
1st prize
RENDSZER S FORMA
STRUCTURE AND FORM
KOVCS GNES (MOME)

Newcomer kiegszt kategria,
I. dj
Newcomer accessories category,
1st prize
HALASI RITA MRIA (sz. 1972)
DESIGNSZAKRT, KURTOR
A MAGYAR DESIGN VKNYV 2013

FSZERKESZTPROJEKTVEZETJE
Az ELTE Blcsszettudomnyi karn folytatott magyar

eszttika szakos tanulmnyaival egy idben kezdte plyjt
Magyarorszg els designmagazinjnl, az Atriumnl
1995-ben. 1998 s 2004 kztt a ktnyelv magazin fszer-
kesztje volt. Ezzel prhuzamosan designszakknyveket
fordtott, szerkesztett s szaklektorlt (pldul A vas
metamorfzisa, A loft, Design a 21. szzadban, Design
kziknyv, Kpes btor enciklopdia), tovbb nagyszabs
designkilltsokat s rendezvnyeket szervezett. 2004-tl
a Moholy-Nagy Mvszeti Egyetem hivatalos killthelye,
a Ponton Galria igazgatja. Emellett az elmlt tz vben
rangos nemzetkzi designfesztivlok hivatalos program-
jaknt szmos (vndor)killtst szervezett az egyetem
rszre. Kurtorknt s projektvezetknt rszese a MOME
bel- s klfldn megvalsul projektjeinek. 2008 s 2013
kztt a Design Ht Budapest fesztivl vezet kurtoraknt
tevkenykedett. Nevhez fzdik a fesztivl szmos llan-
d programeleme s az esemnysor nemzetkziv ttele.
2011-tl a Magyar Formatervezsi Tancs tagja. Jelenleg
egyetemi megbzatsai mellett a a Vienna Design Week
magyar programsorn dolgozik mint kurtor, Magyarorszg
vendgorszg sttuszhoz kapcsoldan.
Fot Photo
Emmer Lszl
RITA MRIA HALASI (b. 1972)
DESIGN EXPERT, CURATOR
EDITOR-IN-CHIEF AND PROJECT LEADER

OF THE HUNGARIAN DESIGN YEARBOOK 2013
She began her career at Atrium, the first Hungarian design

periodical in 1995 parallel with her studies at the Hungarian
Aesthetics Department of the ELTE Faculty of Arts. She
was the editor-in-chief of the bilingual periodical between
1998 and 2004. In addition, she translated, edited and
proofed professional literature and informative books (e.g.
Metamorphosis of iron, The loft, Design in the 21st century,
Design manual, Furniture World Styles) and organised
large-scale design exhibitions and events. Director of the
Ponton Gallery, the official exhibition site of Moholy-Nagy
University of Art and Design Budapest since 2004. In the
past ten years, she has organised numerous (travelling)
exhibitions for MOME as part of the official programme at
the most prominent design events and festivals. Rita was
involved in the national and international projects of MOME
as curator and project manager. She was the chief curator
of Budapest Design Week festival between 20082013. She
pushed to make the festival international and developed
several permanent programme elements. Shes been the
member of the Hungarian Design Council since 2011. In
addition to her position at the university, she is currently
working on programmes for Hungary as guest of honour
country at the Vienna Design Week as the curator of the
Hungarian presence in Vienna.
213 SZERZK AUTHORS
HOFFMANN PETRA (sz. 1981)
DESIGNSZAKRT, BLOGGER
A MAGYAR DESIGN VKNYV 2013

SZERKESZTJE S PROJEKTMENEDZSERE
A KREA Kortrs Mvszeti Iskolban vgzett lakberen-

dezknt, majd az Etvs Lornd Tudomnyegyetemen
mveldsszervezknt, 2013-ban pedig a Moholy-Nagy
Mvszeti Egyetem design s mvszetelmlet szakn
szerzett BA diplomt. 2010-ben alaptotta meg az egyik
legnpszerbb hazai designtematikus blogot, a Stilblogot
(www.stilblog.hu). A 2013 szn indul Inspirl Design-
elmlet programsorozat egyik tletgazdja s fszervez-
je. Szakmai rdekldsnek kzppontjban a szocilisan
rzkeny designterletek szerepelnek; a tmnak szentelt,
2014-ben napvilgot ltott www.designforall.hu webolda-
lon a fenntarthat tervezs s az inkluzv design szellemi-
sgben szletett legkiemelkedbb hazai s nemzetkzi
pldkat mutatja be. Jelenleg a MOME Designelmlet-
mesterkpzs hallgatja.
PETRA HOFFMANN (b. 1981)
DESIGN EXPERT, BLOGGER
EDITOR AND PROJECT MANAGER

OF THE HUNGARIAN DESIGN YEARBOOK 2013
She graduated from KREA School of Contemporary Arts as

an interior designer, later graduated from ELTE as cultural
event organiser, then gained her BA at the Department of
Art and Design History of Moholy-Nagy University of Art and
Design in 2013. Petra started Stilblog (www.stilblog.hu), one
of the most popular design themed blog in Hungary in 2010.
She was the innovator and key organiser of the programme
series Inspiring Design Theory launched in autumn 2013.
She focuses her professional interest on socially sensitive
areas of design; www.designforall.hu, the website launched
in 2014 and dedicated to this theme showcases the best
Hungarian and international works produced in the spirit
of sustainable design and inclusive design. She is currently
going to the Design Theory master programme of MOME.
KOVCS DNIEL (sz. 1983)
MVSZETTRTNSZ, JSGR
A MAGYAR DESIGN VKNYV 2013 SZERKESZTJE
Az Etvs Lornd Tudomnyegyetemen s a rmai

La Sapienza Egyetemen tanult, majd diplomzst
kveten a legolvasottabb magyar ptszeti s design-
magazinok kz sorolhat www.hg.hu szerkesztje lett.
20092013 kztt a lap fszerkesztje. 2011-tl a Kortrs
ptszeti Kzpont kuratriumi tagja; 20112013 kztt
a CreativeMornings budapesti fszervezje. Elssorban
az ptszet, a design, a mdiadesign s a tervezgrafika
terletn publikl; a tudomnyos ismeretterjeszts irnti
elktelezettsgt a szecesszis Budapestrl rt knyve s
Wikipdia-szcikkei jelzik. 2014 februrjtl a Moholy-
Nagy Mvszeti Egyetemen dolgozik.
Fot Photo
Molnr Szabolcs
DNIEL KOVCS (b. 1983)
ART HISTORIAN, JOURNALIST
EDITOR OF THE HUNGARIAN DESIGN YEARBOOK 2013
He studied at Etvs Lrnd University (ELTE) and

The Sapienza University of Rome. After graduation,
he became the editor of www.hg.hu, the Hungarian
architecture and design magazine with the largest
reader base. He was editor-in-chief between 20092013.
He became member of the Board of Curators at the
Hungarian Contemporary Architecture Centre in 2011
and worked as the chief organiser of CreativeMornings
in Budapest between 20112013. He publishes primarily
in the fields of architecture, design, media design and
graphic design. His commitment to popular science is
demonstrated by his book on Art Nouveau Budapest
and his entries in Wikipedia. He began working
at MOME in February 2014.
215
MRTON SZENTPTERI (b. 1973)
INTELLECTUAL HISTORIAN, DESIGN CRITIC
EDITOR OF THE HUNGARIAN DESIGN YEARBOOK 2013
He studied literature, linguistics, aesthetics, history of

philosophy and history at ELTE, LUniversit degli Studi
di Napoli LOrientale and the Central European University
between 19932002. Mrton was a junior research fellow
(JRF) of the Hungarian Academy of Sciences (MTA) through
20052009, resident Mellon Fellow at the Royal Netherlands
Academy of Arts and SciencesNetherlands Institute
for Advanced Study (NIAS, KNAW, Wassenaar) between
20062007, and the Marie Curie Intra-European Fellow of
the European Commission at the University of Oxford in
the 2010/2011 term, where he was also the senior visiting
research fellow of the Modern European History Research
Centre and the Plumer Fellow of St Annes College. He wrote
several monographs (Egyetemes tudomny Erdlyben /
J. H. Alsted and the Herborn Legacy in Transylvania, 2008
and Design s kultra / Design and culture, 2010) and
edited numerous anthologies in design theory (Trpotika
/ Poetics of Space, 2010 and Narratv design / Narrative
design, 2013). He was a contributing editor of Magyar
Narancs (20022006), OCTOGON architecture&design
(20022005) and ptszfrum (Architects Forum, 2005).
He is currently the editor of Helikon (MTA), Obeliscus, and
Disegno. PhD in Literary Studies (2005), tenured associate
professor in design culture at MOME (2008).
SZENTPTERI MRTON (sz. 1973)
ESZMETRTNSZ, DESIGNKRITIKUS
A MAGYAR DESIGN VKNYV 2013 SZERKESZTJE
1993-tl 2002-ig irodalomtudomnyt, nyelvszetet, eszt-

tikt, filozfiatrtnetet s trtnelemtudomnyt tanult az
ELTE-n, az Istituto Universitario Orientaln (ma: LUniver-
sit degli Studi di Napoli LOrientale) s a Central European
Universityn. 2005-tl 2009-ig az MTA ifj kutatja (JRF),
2006-tl 2007-ig rezidens Mellon Fellow a Holland Kirlyi
Akadmin (NIAS, Wassenaar), a 2010/2011-es tanvben
pedig az Eurpai Bizottsg Marie Curie Intra-European
Fellow-ja az Oxfordi Egyetemen, ahol egyttal a Modern
European History Research Centre vendgkutatja s
a St Annes College Plumer Fellow-ja. Tbb nll
monogrfia szerzje (Egyetemes tudomny Erdlyben,
2008; Design s kultra, 2010), szmos designelmleti
antolgia szerkesztje (Trpotika, 2010; Narratv design,
2013). Szerkeszt munkatrsa volt a Magyar Narancsnak
(20022006), az OCTOGON architecture&designnak (2002
2005) s az ptszfrumnak (2005); jelenleg is szerkesz-
tje a Helikonnak (MTA), az Obeliscusnak s a Disegnnak.
Az irodalomtudomnyok doktora (2005), egyetemi docens
(2008), designelmletbl habilitlt a MOME-n (2013).

SZERZK AUTHORS
IMPRESSZUM
IMPRINT
Felels kiad
Publisher
KOPEK GBOR
Fszerkeszt
Editor-in-chief
HALASI RITA MRIA
Szerkesztk
Editors
HOFFMANN PETRA
KOVCS DNIEL
SZENTPTERI MRTON
Projektmenedzserek
Project managers
BODNR BARBARA
HOFFMANN PETRA
Kiadvnyterv
Graphic design
KATYI DM
Fordtk
Translators
ROZSNYIK LSZL
SZSZ CSABA
WOLF CSABA
Korrektor
Proofreader
HELFRICH JUDIT
ISSN 2064-7603
Szakmai tancsad testlet
Professional Advisory Board
KOPEK GBOR DLA,
rektor, MOME
Rector of MOME
ZSTR LSZL DLA,
rektorhelyettes, MOME
Vice-rector of MOME
BARCZA DNIEL DLA,
igazgat,
Design Intzet, MOME
Head of MOME Design Institute
FLP JZSEF DLA,
igazgat,
Mdia Intzet, MOME
Head of MOME Media Institute
BALLA DRA DLA,
tanszkvezet,
Tervezgrafika Tanszk, MOME
Head of MOME Graphic Design
Department
HARMATI HEDVIG DLA,
tanszkvezet,
Textiltervez Tanszk, MOME
Head of MOME Fashion and
Textile Design Department
KOS PL,
tanszkvezet,
Formatervez Tanszk, MOME
Head of MOME Product Design
Department
Anyaggyjts
Contributors
HALASI RITA MRIA
HOFFMANN PETRA
KOVCS DNIEL
SZENTPTERI MRTON
BODNR BARBARA
DISI RITA
HIRSCH BORKA
KACSKOVICS ATTILA
KOMLSI DRA
KRSI BOGLRKA
NAGY SRA VILMA
RAKONCZAI GBOR
RAKOVSZKY ZSFIA
SZNYEG-SZEGVRI ESZTER
SZCS ANDA
VARGA CSILLA
Pldnyszm
Copies
2000
Bettpus
Typeface
WESTEINDE CAPTION
Papr
Paper
belv inner pages
CLARO BULK 1.1., 115 G
bort cover
MATT MNYOM
MATTE ART PAPER 350 G
Nyomda
Print
DEMAX MVEK
NYOMDAIPARI KFT.
Tmogat
Sponsor
KZIGAZGATSI S
IGAZSGGYI MINISZTRIUM
MINISTRY OF JUSTICE AND
PUBLIC ADMINISTRATION
COPYRIGHT
SZVEG S DESIGN, 2014,
MOME ALAPTVNY
COPYRIGHT
TEXT AND DESIGN, 2014,
MOME FOUNDATION
MINDEN JOG FENNTARTVA!

ALL RIGHTS RESERVED!
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Website
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Hungarian Design Yearbook 2013

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Hungarian Design Yearbook 2013

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MAGYAR

Az ember az egyetlen, aki a kreativitst gyakorolni tudja.

Only man can use creativity. Man assembles the world,

SZVEG: HALASI RITA MRIA

A Moholy-Nagy Mvszeti Egyetem a magyar design-

TEXT: RITA MRIA HALASI

Moholy-Nagy University of Art and Design Budapest has

KVET TERVEZS MAGYARORSZGON

SZVEG: SZENTPTERI MRTON

KI TUDJA, TALN MOHCS TA JELLEMZ RNK

1 A spolia (lat.) korbbi pletek ptanyagainak s dekoratv eleme-

FOLLOW-UP DESIGN IN HUNGARY

TEXT: MRTON SZENTPTERI

IT MAY BE SINCE THE LOST BATTLE OF MOHCS,

1 Spolia (Latin) means the re-use of the building materials and

DIVATSZ A STARTUP, DE MEDDIG?

SZVEG: KOVCS DNIEL

RES BUDAPESTI KIRAKATOKON A MAGYAR ZLETI

A startup fogalmnak tartalma folyamatosan vltozik.

1 Bojr Gbor: A bauxitot tall diszn s a magyar startupok.

STARTUP IS THE CURRENT BUZZWORD,

TEXT: DNIEL KOVCS

UP-AND-COMING AND SUCCESSFUL FACES FROM

The meaning of the concept startup is continually changing.

1 Bojr, G., A bauxitot tall diszn s a magyar startupok. Forbes,

SZVEG: HOFFMANN PETRA

RM LTNI, AHOGY A KERKPROZS HAZNKBAN

TEXT: PETRA HOFFMANN

IT IS NICE TO SEE THAT CYCLING IS GAINING

SZVEG: KOVCS DNIEL

OPERETT? GULYS? CIGNYZENE? PASSZ!

A romkocsma nem hely, hanem brand s ltllapot. Br

1 Zsendovits bel. Lsd Somlydy Nra: Szimpla-trtnelem: Rom-

THE RISE AND EFFECTS OF THE RUIN

TEXT: DNIEL KOVCS

OPERETTA? GOULASH? GIPSY MUSIC? IT IS PAST!

Instead of referring to a place, ruin pubs rather mean

1 bel Zsendovits. See Somlydy, N., Szimpla-trtnelem: Romkocsmk

SZVEG: HOFFMANN PETRA

A SIKERES RVNYESLS ELENGEDHETETLEN

TEXT: PETRA HOFFMANN

BASIC COMPETENCIES REQUIRED FOR THE ACHIEVEMENT

SZVEG: SZENTPTERI MRTON

AZT MONDTA A KLT: A MOZDULATLANUL,

1 Tournier, Michel: Gspr, Menyhrt, Boldizsr. Fordtotta Szabolcs

TEXT: MRTON SZENTPTERI

AS THE POET SAID: STAGNANT, LIFELESS WATER

1 Attila Jzsef: No Shriek of Mine. The above citation is translated

A MAGYAR DESIGN VKNYV 2013 NGYFS

Szeretnnk hangslyozni, hogy a Magyar Design vknyv

THE FOUR MEMBER EDITORIAL STAFF OF THE

We underline that the Hungarian Design Yearbook is

SZVEG: SZENTPTERI MRTON

A kraft mai renesznsza a designtrtnetben nem elzm-

THE RENAISSANCE OF CRAFT

TEXT: MRTON SZENTPTERI

Todays Renaissance of craft is not unprecedented in the

A fa rejtett eszttikai minsgt

Revealing the hidden aesthetics

Szikszai Lszl btortervez

The name of Lszl Szikszai,

Katona Barbara egy specilis

For this jewellery collection,

LED VIDEO WALL