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From: sayuritakahashi96@gmail.com
laemit@gmail.com
To: sam.zell@gmail.com
Sent: July, 28 20!
Su"#ect: $%&ate on 'enn (all (arket )esearch

*ear (r. +ell,
,ith re-erence to the 'enn (all %ro#ect, here is the in-ormation you re.ueste&.
The i&ea o- inclu&ing an /0( store in the 'enn (all occurre& to us "ecause as you kno1, our main
%otential target market are stu&ents 1ith small "u&gets "ut concerne& a"out -ashion tren&s. Thus,
the choice o- this "ran& a%%eare& o"2ious to us "ecause it com"ines "oth -ashion an& reasona"le
%rices. 3n a&&ition, our 45om%letely /0(6 store %ro#ect 1oul& also inclu&e home goo&s &esigne&
"y /0(, an online catalog ser2ice 1ith -ree &eli2ery at the store an& a 5lothes 7ank to sell gently8
use& clothes -or 2ery lo1 %rices or gi2e them to charities in 'hila&el%hia.
3n this last 1eek, 1e sur2eye& ! %eo%le9 o- those, -our 1ere males an& ten 1ere -emales. (ost o-
them li2e in 5ity $ni2ersity an& 1oul& "e intereste& in our store %ro#ect. ,e no1 nee& to analyze
our &ata, inter%ret the charts an& gra%hs 1e 1ill make 1ith the &ata 1e collecte& an& 1rite a short
recommen&ation -or the 'enn (all "ase& on that &ata.
,e %lan to sen& you our recommen&ation "y (on&ay, :ugust !
th
. 'lease let us kno1 i- you ha2e
any .uestions.
Sincerely,
Sayuri Takahashi 0 ;aetitia (ichel