Introduction

(Thomas Nagel, 1970 p.79) altruism is not abject self-sacrifice, but merely a willingness
to act in the consideration of the interests of other persons, without the need of ulterior
motives (lying beneath or beyond what is revealed or evident).Altruistic behavior certainly
present in all earth habitants. Altruism elicits when some other citizen is in need,
regardless with the relationship to that person. People tend to help when they recognize
that someone needs help and tend to feel personal responsibility for reducing the
persons distress, say for instance, a motorist who is compromised in the street and has
difficulty in moving out his car into the nearest auto shop, without asking for someone
elses help there would be someone who will always come to offer for some help without
charging for any cost, just the mere fact that you will recognize their act is sometimes
enough to show compensation and satisfaction for the volunteer. Some cases where
altruistic act occurs are when there are some unexpected occurrences, at times of
natural calamities like typhoons, floods, and earthquakes.
For a certain reason, helping relieves the feeling of guilt when seeing someone whos
suffering. But in this digital culture where life is getting too tough and time has been
literally turned into gold where also time is our prime commodity due to fast transition of
the world and commercialization, is it still possible to elicit altruistic behavior in an
individual even in a busy place without asking for some help? Does someone will spare
some time to help someone who is compromised? Could we consider the fact that
altruism has gender/physical preferences?. This social experiment will empirically
provide supporting evidence whether the sense of voluntarism in helping still exist on
digital culture or it has some preference whether it is on the aspect of physical
appearance or in gender matter.
http://www.scribd.com/doc/76866770/Altruism-in-Experiments
http://www.altruists.org/about/altruism/
http://www.pbs.org/thisemotionallife/topic/altruism/altruism-happiness
http://psychology.about.com/od/aindex/g/what-is-altruism.htm