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  • Sagarmatha Silks: Presented By: Pradip Bhattarai Roll No.: 18 Kaustubh

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    Prajiv Bhattarai
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    Sagarmatha Silks is a pashmina and silk manufacturing company established in 1993 in Nepal. It is owned by Mr. Shankar Prasad Pandey, who has an MBA. The factory is located in New Baneshwar. Sagarmatha Silks produces the finest quality pashmina and silk products using raw materials like pashmina yarn and silk yarn. It targets cosmopolitan and working women from middle to upper middle class families. The company exports 98% of its products to international brands like Hugo Boss and Ralph Lauren, while selling the remaining 2% from its factory outlet. It promotes through trade fairs and exhibitions and relies on word of mouth.

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    silk industry

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    Sagarmatha Silk

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    Sagarmatha Silks is a pashmina and silk manufacturing company established in 1993 in Nepal. It is owned by Mr. Shankar Prasad Pandey, who has an MBA. The factory is located in New Baneshwar. Sagarmatha Silks produces the finest quality pashmina and silk products using raw materials like pashmina yarn and silk yarn. It targets cosmopolitan and working women from middle to upper middle class families. The company exports 98% of its products to international brands like Hugo Boss and Ralph Lauren, while selling the remaining 2% from its factory outlet. It promotes through trade fairs and exhibitions and relies on word of mouth.

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    © All Rights Reserved
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    30 views9 pages

    Sagarmatha Silks: Presented By: Pradip Bhattarai Roll No.: 18 Kaustubh

    Uploaded by

    Prajiv Bhattarai
    Sagarmatha Silks is a pashmina and silk manufacturing company established in 1993 in Nepal. It is owned by Mr. Shankar Prasad Pandey, who has an MBA. The factory is located in New Baneshwar. Sagarmatha Silks produces the finest quality pashmina and silk products using raw materials like pashmina yarn and silk yarn. It targets cosmopolitan and working women from middle to upper middle class families. The company exports 98% of its products to international brands like Hugo Boss and Ralph Lauren, while selling the remaining 2% from its factory outlet. It promotes through trade fairs and exhibitions and relies on word of mouth.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    Sagarmatha Silks

    Presented By:
    Pradip Bhattarai
    Roll No. : 18
    Kaustubh
    Profile
    Name: Sagarmatha Silks
    Established On : 1993 A.D
    Owners Name: Mr. Shankar Prasad Pandey
    Owners Qualification :MBA (TU, 2050 BS)
    Factory Site: New Baneshwar
    Involvement :FNCCI, Member
    Nepal Pashmina Association(Ex- Chairman)

    Introduction to Pashmina
    Pashmina is the softest, exotically delicate, lightest,
    warmest and the finest natural insulating fiber.
    Also known by different names like "Diamond Fiber" and
    "Soft Gold of High Asia.
    The main raw materials are 'Pashmina Yarn' and 'Silk
    Yarn' plus dyes and chemicals.
    Production process of pashmina product generally
    includes weaving, dyeing, processing, fringing, tassels,
    embroidery, beadwork, printing ,labeling etc.


    Cont
    The material which has less than 16.5 microns is
    pashmina fibre.
    This is tested by Optical Fibre Diameter Analysis
    (OFDA) machine.

    Market Segmentation & Targeting
    Niche Market
    More than 80 % of the item is for ladies
    Age wise
    Income wise
    Targeting
    Cosmopolitan women
    Working women
    Middle class to upper middle class family




    Products
    Muffler
    Scarf
    Sweater
    Gloves
    Hand Warmers
    Cardigans



    Cap and hats
    Shawl
    Muffler
    Blanket
    Jumper
    Stole


    Price
    Premium pricing
    Private labels for Hugo Boss, Ralph Lauren, Tiarac etc
    Markup pricing for others
    Place
    98% of total production is exported
    2 % sales is done through the factory outlet. Mainly with
    in family and friends.
    Through exclusive store
    Sales dependent on the international importers and big
    brands
    Online retail sale is not available.
    Promotion
    Correspondence and sampling
    Participation in international exhibition and trade fairs.
    Word of Mouth has helped increase in sales

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