MULTIMEDIA INDUSTRY STUDY NOTES

Structural Factors:
o About 330 employees consisting tradespeople, trades assistants, printers,
marketing and sales representatives, supervising managers and customer
service/clerical workers.
o Each department have specialized managers (e.g. production, sales, quality, etc.),
which they report to.
o Marketing/Sales are responsible for dealing with the clients, and to sell OAPs
services.
o Use samples of past clients, various awards won throughout the industry, and their
strict time promises to advertise their services if successful a contract will be
negotiated, and the next step is for the client to send through the file. The file is then
modified for printing purposes solely with Prinigy

Technical considerations:
Tools
Equipment/plant
Production techniques, for example, mass production, mechanization,
specialization

Environmental factors:
o For the printing industry, companies are making the effort their companies to use
only certified paper, and be as green as possible.
o Environmentally certified paper is the only paper used in OAP.
o Chemical solvents are no longer is use, after burners for printed products is used to
burn all residual chemicals.
o Recyclable products are put into specific bins.
o Waste is measured (discussed on how to be minimized) and dealt with accordingly.
o OAP is huge on being as environmentally cautious as possible, although a lot of
waste is produced.
o Govt. legislation environmental, paper taxes, finance, pollution, imports/exports,
OHS (workers safety) regulate what the company must do in order to comply.
o All paper is imported/exported

Sociological factors:
Issues relating to a business
Workplace cultures
The role of a business in the focus industry

Personnel issues:
Industrial relations
Entry level training requirements
Roles of industry personnel

Occupational health and safety
Signage
OHS principles and requirements
Personal protective equipment (PPE)
Safe working practices
First Aid
Materials handling