COMPARISON OF SEVEN LEADING QSR / FAST FOOD BRANDS OF INDIA

Global Year Number of revenue started in outlets $ Bio India in India 1 McDonald's Yum Brands 2 Pizza Hut 3 KFC 4 Café Coffee Day 5 Barista Lavazza 6 Subway 7 Domino's Pizza TOTAL 7 brands 23.5 11.3 N.A. N.A. 0.14 (est.) 1.6 8 (est.) 5.5 1996 1995 1996 1995 1996 2000 2001 1995 160 217 147 70 845 236 153 274 1885 NCR + Mumbai + Bangalore = 965 Number India's Number India of cities World of percentileNumber of present rank by # countries position outlets in India outlets available in world in world 36 35 35 16 128 30 25 62 20 16 11 25 1 1* 12 6 118 110 97 109 3 90* 90 59 13 10 17 15 11 23 32,000 36,000 13,200 15,600 850 250 32,000 8,900 20 14 114 29 24 33 267 35 19 158 67 37 54 420 18 7 117 34 26 49 283 Number of outlets by city Total NCR Mumbai 50 32

Delhi 33

Note : 1 Figures are updated as on Dec 21, '09. These therefore differ from figures within the posts I - VI of the series on QSR restaurants in blog Marke 2 * Parent company Lavazza is not in coffee retailing, it's into coffee roasting 3 The Yum Brands company includes Taco Bell and two minor brands, in addition to Pizza Hut & KFC

F INDIA
of outlets by city Bangalore Chennai 15 3 Hyderabad 7 Pune 9 Top 8 Kolkata Ahmedabad metros 1 4 121 Top 8 metros as % allIndia 76

20 9 138 30 16 34 262

12 10 44 12 11 18 110

6 9 37 19 19 16 113

6 2 48 8 8 14 95

4 5 39 15 8 12 84

1 0 17 4 4 5 35

102 61 598 189 129 202 1402

69 87 71 80 84 74 74

estaurants in blog Marketer's Kaleidoscope.

DISTRIBUTION OF INDIA's URBAN POPULATION BY CITY TIER
Number of cities 8 % share of households 29 Income per household 186,000 % Share of total disposable income 39

Tier 1 Major cities

Tier 2 Mainstream cities

26

15

129,000

14

Tier 3 Climbers

33

9

136,000

9

Tier 4 Small towns Total towns

5,094

47

114,000

39

5,161

100

100

India's urban population = 29% All-india population

TION BY CITY TIER

Share of total posable income

pizza hut ghaziabad gurgaon NOIDA 3 6 6

kfc lucknow ludhiana julundhur kochi chandigarh amritsar 2 2 1 1 2 1 16

36 10 3 Barista Lavazza ghaziabad 2 gurgaon 25 new delhi 29 noida 11

1.12 1.43 1.61