COMPARISON OF SEVEN LEADING QSR / FAST FOOD BRANDS OF INDIA

Number India's Number India

Global Year Number of of cities World of percentileNumber of Number of outlets by city
revenue started in outlets present rank by # countries position outlets Total
$ Bio India in India in India outlets available in world in world Delhi NCR Mumbai

1 McDonald's 23.5 1996 160 36 20 118 17 32,000 33 50 32

Yum Brands 11.3 1995 217 35 16 110 15 36,000

2 Pizza Hut N.A. 1996 147 35 11 97 11 13,200 20 35 18

3 KFC N.A. 1995 70 16 25 109 23 15,600 14 19 7

4 Café Coffee 0.14 1996 845 128 1 3 850 114 158 117
Day (est.)
5 Barista 1.6 2000 236 30 1* 90* 250 29 67 34
Lavazza
6 Subway 8 2001 153 25 12 90 13 32,000 24 37 26
(est.)
7 Domino's 5.5 1995 274 62 6 59 10 8,900 33 54 49
Pizza
TOTAL 7 brands 1885 267 420 283

NCR + Mumbai + Bangalore = 965

Note :
1 Figures are updated as on Dec 21, '09. These therefore differ from figures within the posts I - VI of the series on QSR restaurants in blog Marke

2 * Parent company Lavazza is not in coffee retailing, it's into coffee roasting

3 The Yum Brands company includes Taco Bell and two minor brands, in addition to Pizza Hut & KFC
F INDIA

of outlets by city Top 8 metros

Top 8 as % all-
Bangalore Chennai Hyderabad Pune Kolkata Ahmedabad metros India

15 3 7 9 1 4 121 76

20 12 6 6 4 1 102 69

9 10 9 2 5 0 61 87

138 44 37 48 39 17 598 71

30 12 19 8 15 4 189 80

16 11 19 8 8 4 129 84

34 18 16 14 12 5 202 74

262 110 113 95 84 35 1402 74

estaurants in blog Marketer's Kaleidoscope.

 DISTRIBUTION OF INDIA's URBAN POPULATION BY CITY TIER

Number of % share of Income per % Share of total

cities households household disposable income
Tier 1 8 29 186,000 39
Major cities

Tier 2 26 15 129,000 14
Mainstream cities

Tier 3 33 9 136,000 9
Climbers

Tier 4 5,094 47 114,000 39

Small towns

Total towns 5,161 100 100

India's urban population = 29% All-india population

TION BY CITY TIER

Share of total
posable income
 pizza hut kfc

ghaziabad 3 lucknow 2
gurgaon 6 ludhiana 2
NOIDA 6 julundhur 1
kochi 1
chandigarh 2
36 amritsar 1
10
3 16

Barista Lavazza
ghaziabad 2
gurgaon 25
new delhi 29
noida 11

1.1216
1.4313

1.605346