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    Within 2 Years: Objectives

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    habibrah_007
    The document outlines the objectives of Chocolate Home, including a mission to provide the finest quality chocolates made on premises and become a retail leader in Bangladesh. The vision is to cover most main cities in Bangladesh. Market objectives predict Chocolate Home will capture 44% of the market after 2 years and 71% after 5 years. Financial objectives include increasing marketing funding by at least 15% annually for 5 years and increasing capital funding by at least 10% each year.

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    Within 2 Years: Objectives

    Uploaded by

    habibrah_007
    3 views2 pages
    The document outlines the objectives of Chocolate Home, including a mission to provide the finest quality chocolates made on premises and become a retail leader in Bangladesh. The vision is to cover most main cities in Bangladesh. Market objectives predict Chocolate Home will capture 44% of the market after 2 years and 71% after 5 years. Financial objectives include increasing marketing funding by at least 15% annually for 5 years and increasing capital funding by at least 10% each year.

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    Objectives

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    The document outlines the objectives of Chocolate Home, including a mission to provide the finest quality chocolates made on premises and become a retail leader in Bangladesh. The vision is to cover most main cities in Bangladesh. Market objectives predict Chocolate Home will capture 44% of the market after 2 years and 71% after 5 years. Financial objectives include increasing marketing funding by at least 15% annually for 5 years and increasing capital funding by at least 10% each year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views2 pages

    Within 2 Years: Objectives

    Uploaded by

    habibrah_007
    The document outlines the objectives of Chocolate Home, including a mission to provide the finest quality chocolates made on premises and become a retail leader in Bangladesh. The vision is to cover most main cities in Bangladesh. Market objectives predict Chocolate Home will capture 44% of the market after 2 years and 71% after 5 years. Financial objectives include increasing marketing funding by at least 15% annually for 5 years and increasing capital funding by at least 10% each year.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Objectives:

    Corporate objectives:
    Mission:

    To provide the finest and freshest best quality chocolates made premises at each
    location.
    To become a retail leader in chocolate market in Bangladesh.

    Vision:
    Cover most of the main cities of Bangladesh.

    Market objectives:

    Within 2 years

    Others
    (56%)

    Chocolate
    Home
    (44%)

    Fig: 1.1: Market Share after two years


    After two years we will be able to cover approximately 44% of the total market share by
    providing our best quality chocolates with superior service.

    After 5 years
    Others
    (29%)

    Chocolate
    Home
    (71%)

    Fig: 1.2: Market Share after five years


    By the next three years our market share will become approximately 71% what is the biggest part
    of total market share.

    Financial Objectives:
    Our financial objectives include the following:
    1.
    2.
    3.
    4.
    5.

    Increase marketing funding at least 15% over the next one year.
    Increase marketing funding 30% over the next two years.
    Increase marketing funding 55% over the next two years.
    Increase marketing funding 100% over the next five years.
    Increase capital funding by 10% in the next years budget and at least 10% every year after
    that

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