20141201

ARO / MMX
3 ARO / MMX

IX Survey
11

2014 12 01

I
X

ARO / MMX

2014 12 01

4G

2014 12 01

A
R
O

/(1)
15.6%10.327
emome(2)

(000)

[M] EMOME.NET

Emome

[M] FETNET.NET

()

2,108

15.6

10.3

27

1,461

10.8

6.6

14

514

3.8

10.3

38

[M] TAIWANMOBILE.COM

481

3.6

12.1

29

TSTARTEL.COM + VIBO.COM.TW

135

1.0

6.9

20

[P] TSTARTEL.COM

119

0.9

4.9

13

[P] VIBO.COM.TW

51

0.4

6.7

25

2014 12 01

A
R
O

12013

emome

comScore Media MetrixARO 2014

10

emome

Composition Index PV

Composition Index UV

[M] EMOME.NET

48.5

[M] EMOME.NET

48.2

[M] FETNET.NET

[M] TAIWANMOBILE.COM

50%
All Males

105
95

115
84

106

[P] VIBO.COM.TW

100%

93
0

100

62

[M] EMOME.NET

144

63

[M] FETNET.NET

101

[P] TSTARTEL.COM

44.7

0%

99

[M] TAIWANMOBILE.COM

40.3

[P] VIBO.COM.TW

101

[M] FETNET.NET

45.3

[P] TSTARTEL.COM

99

143

84

[M] TAIWANMOBILE.COM

119

111

[P] TSTARTEL.COM

87

139

[P] VIBO.COM.TW

54
0

100

All Females

1 Composition Index UV100

2 Composition Index PV100
2014 12 01

A
R
O

comScore Media MetrixARO 2014

10

comScore Source/
LossGoogleYahooemome
Mobile01
% of Entries
[P] Google Sites

EMOME.NET

FETNET.NET

TAIWANMOBILE.COM

TSTARTEL.COM

VIBO.COM

17.3

21.0

22.2

30.6

[C] Google Search

2.4

5.2

4.8

6.1

[M] YOUTUBE.COM

1.3

0.6

1.7

[P] PIXNET

8.5

0.4

0.6

10.5

13.1

13.0

[S] Yahoo Taiwan Homepages

3.8

1.5

1.3

[S] Yahoo Taiwan Search

3.5

8.5

8.1

[P] Facebook

5.0

5.4

2.9

[P] Logon

3.7

2.2

2.2

[P] Microsoft Sites

2.8

0.3

0.5

[M] PCHOME.COM.TW

0.6

0.9

[M] MOBILE01.COM

0.5

0.3

[M] Next Media Taiwan

0.5

0.4

[P] Yahoo Sites

2014 12 01

1.2

A
R
O

67.3

14.8

8.3

6.5

4.3

1.9

3.6

comScore Media MetrixARO 2014

10

comScore Source/LossGoogle Sites

% of Exits
[P] Google Sites

EMOME.NET

FETNET.NET

TAIWANMOBILE.COM

TSTARTEL.COM

VIBO.COM

16.6

20.1

16.9

21.4

[C] Google Search

4.1

5.8

2.5

2.4

[M] YOUTUBE.COM

1.9

0.8

1.2

10.7

1.9

1.0

[M] HINET.NET

3.3

0.3

0.4

[P] Yahoo Sites

8.5

9.1

7.5

16.2

3.8

[S] Yahoo Taiwan Homepages

3.7

3.6

3.4

7.2

2.1

[S] Yahoo Taiwan Search

2.4

3.1

2.1

2.3

[P] Logoff

6.8

4.3

3.0

3.6

[P] Facebook

6.0

7.5

6.8

3.9

[P] PIXNET

2.8

[M] MOBILE01.COM

0.7

[P] Microsoft Sites

3.2

[P] Chunghwa Telecom

2014 12 01

73.3

4.3

0.6

0.3

1.2

0.3

0.4

comScore Media MetrixARO 2014

10

A
R
O

comScore Cross Visiting

344G
34
/
EMOME.NET

FETNET.NET

INDEX

TAIWANMOBILE.COM

INDEX

TSTARTEL.COM

INDEX

VIBO.COM

INDEX

INDEX

158

180

171

212

289

157

180

167

202

184

/-

151

162

167

192

182

144

146

147

183

170

-/

136

140

-/

136

/-

170

/-

158

133

-/

135

/-

120

169

157

/-

121

120

117

167

-/

145

121

118

117

161

-/

143

116

/-

118

113

-/

146

/-

125

113

117

108

137

121

INDEX100
2014 12 01

comScore Media MetrixARO 2014

10

A
R
O


comScore Media Metrix

comScore Source/Loss

15.6%
10.327

emome

GoogleYahoo
emome
Mobile01
Google
Sites

comScore Cross Visiting34

emome

2014 12 01

34
/

A
R
O

IX

2014 12 01


4G LTE

I
X

20141179
2,114

2014 12 01

Key Findings

(76.7%)

(47.7%)(28%)
(17.8%)
(66.3%)
(61.3%)

(42.5%)(31.4%)
/(24.9%)
(23.3%)
(33.5%)/
(31.8%)(30.1%)

1(70.1%)
(47.7%)
(27.1%)

(7)
5.145.39

(73.5%)
(67%)

2014 12 01

I
X

Key Findings

(67.6%)
5723G/3.5G/
3.75G(82.7%)4G LTE
17.2%

I
X

(7)
4.98
5.15T STAR
5.03

2014 12 01

I
X

(47.7%)
(28%)(1
7.8%)

2014 12 01

(66.3%)(61.3%)

(41.9%)
243539

I
X

2014 12 01

I
X

1
(70.1%)2
26.4%3
(3.4%)

2014 12 01

(67.8%
)
(47.7%)(
27.1%)
(24%)(17.8%)

(76.7%)

19

40

2014 12 01

I
X

I
X

(42.5%)
35-39
(31.4%)
20-34
/(24.9%)
2014 12 01

(33.5%)
/(31.8%)

(30.1%)
39

I
X

(73.5%)
(67%)

(86.9%)
T STAR(79.4%)A+(73.6%)

2014 12 01

7
5.14
5.39

I
X

(67.6%)
20-34

2014 12 01

3G/3.5
G/3.75G(82.7%)4G LTE
17.2%

I
X

572
401
800

(57.1%)
1940
3G/3.5G/
3.75G56.8%
4G LTE(58.8%)2

2014 12 01

3G/3.5
G/3.75G525
354750
4G LTE799
620
1055

I
X

(69.4%)
(75.8%)
T STAR(67.7%)
(67.5%)
2014 12 01

74.98
5.15
T STAR5.03

4G LTE

I
X

3G/3.5G/3.75
G4G LTE
(46.6%)
40
(53.4%)
24

2014 12 01

4G LTE
(62.6%)
(52.2%)
(26.6%)

2014 12 01

I
X

(47.7%)(28%)
(17.8%)
(66.3%)(61.3%)

(70.6%)
(73.5%)(67%)
(69.4%)

I
X

4G LTE4G LTE3G/3.5G/3.75G
4G LTE46.6%4G LTE

2014 12 01

1051

49.7%

1063

50.3%

19

276

13.1%

20-24

159

7.5%

25-29

158

7.5%

(IX Survey)

CyberPanel

2014/11/072014/11/09
N=2,114
95%,2.13%
201410

2014 12 01

30-34

195

9.2%

35-39

195

9.2%

40

1131

53.5%

955

45.2%

558

26.4%

601

28.4%

I
X

m
c

marcom@insightxplorer.com
(02) 3322-2882