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  • Elysian Foods Case Study

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    brajesh811
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    Group 10 proposes developing city clusters in the US for a nationwide rollout of Elysian Foods, grouping cities with similar traits to test markets to apply sales relationships. A phased rollout is suggested instead of immediate national coverage. City clusters allow applying test market findings more broadly while accounting for regional differences, though characterizing some areas may be difficult. Word-of-mouth effects are also difficult to directly measure but important.

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    Elysian Foods Case study

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    Group 10 proposes developing city clusters in the US for a nationwide rollout of Elysian Foods, grouping cities with similar traits to test markets to apply sales relationships. A phased rollout is suggested instead of immediate national coverage. City clusters allow applying test market findings more broadly while accounting for regional differences, though characterizing some areas may be difficult. Word-of-mouth effects are also difficult to directly measure but important.

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    48 views2 pages

    Elysian Foods Case Study

    Uploaded by

    brajesh811
    Group 10 proposes developing city clusters in the US for a nationwide rollout of Elysian Foods, grouping cities with similar traits to test markets to apply sales relationships. A phased rollout is suggested instead of immediate national coverage. City clusters allow applying test market findings more broadly while accounting for regional differences, though characterizing some areas may be difficult. Word-of-mouth effects are also difficult to directly measure but important.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    BRM Case Study - Elysian Foods

    Group 10(Section A)
    Brajesh M(14A)
    Nikhil Bharadwaj(27A)
    Priyankas Keshavdas(32A)
    Satyaki Mascharak(45A)
    Venkatraman S(53A)

    Nationwide Rollout
    - We suggest the development of clusters of cities in the US
    - This should be done such that the cities that share character traits with a particular test market are grouped
    together
    - The observed relationship between sales and independent variables such as advertising spend and
    discounts in test cities can then be applied to other cities in the cluster
    - A national roll-out across the country would be difficult, it is therefore suggested to do a phase-by-phase
    rollout of the product

    Advantages
    Ability to group entities with
    similar character traits
    Has a logical basis

    Easy to understand and apply

    Disadvantages
    Wont work where similar
    character traits are hard to
    find
    If applied incorrectly , it
    could create clusters that are
    not exclusive and exhaustive

    A variable that
    cannot be
    immediately
    measured is Word
    of Mouth publicity
    that the product
    gets

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