Social Media and its Impact on the Branding of City FM89

Questionnare for the Admin and marketing employees

Abdul Basit

1. Name: ______________
2. Age: _____________
3. Qualification: ________________
4. Occupation: _______________________
5. Did City FM89 conduct any research studies before appearing officially in Social
media?
6. Did the marketing department show any special interest in social media marketing?
7. How did the marketing on social media was initiated?
8. Do all official accounts on social media like Facebook, Twitter, and Instagram are
managed by one person? If Not? then is there any coordination among them like do
they have any specific daily planning or not?
9. What motivates City FM89 to be on Social media?
10. What was the result of social media presence in the first month?
11. Have your audience ever contacted you through the official account of City FM89 for
their requests?
12. Has your audience mentioned your official social media account in their calls to the
RJs?
13. What was the strategy of City FM89 to engage the audience on the official account of
City FM89?
14. Does City FM89 seek advice from any expertise like Social Media Analyst?
15. Does the official account of RJs are created as a part of the social media marketing
campaign?
16. Does the RJs/ marketing employees of City FM89 showed any resistance in the
decision of initiating a social media marketing campaign?
17. Which media was utilized in spreading the word about the social media presence of
CityFM89.?
18. As an admin, what was the worst experience on the official account?
19. As an admin, what was the best experience on the official account?