A

TREATMENT
FOR A
Advertisement

Theres Always Help

PREPARED
BY

Daniel James

Connexcast
72 Finlay Street
Hammersmith and Fulham
Putney
SW6 6HH
danieljames25@connexcast.co.uk

13th January 2015

It is proposed that the advertisement will be of 25- 30 seconds duration, filmed

at the house of the director and on a nearby street to this first location and
edited at our Sutton facility.

The advert will be aimed at teenagers who go to high school.

The advert will show a boy receiving a text message from a bully; the rest of the
advert will be dark and dull with the boy running to his room. After this, the boy
will receive a text from a bullying helpline, which will make his feel much more
confident. The boy will leave his house and the sky will be bright and sunny and
the mood of the advert will be much more uplifting.

Several locations have been visited and a shortlist has been drawn up:
Suggested locations are:

The actors house

A street nearby to the house

The advertisement will include the following:

a) Long shots
b) Close ups
c)

Extreme close ups

d) Mid shots
e) Panning
f)

A variety of video transitions such as dissolve and iris

These will be linked together through a variety of different video transitions. By

doing this, it will make my work flow and it will look much more professional and
slick.

Structure
The advertisement will be in colour and in PAL 4:3.
The advertisement will start with a close up of the actor.
Cut to
Then he will receive a text message from the bully.
There will then be a close up of the text to show the audience what the content
of the message was.
The mood of the advertisement will change, and the actor will storm up to his
room.
Then there will be a long shot of the actor lying in his bed, trying to hide.
He will receive another message but this time it is from a bullying helpline, this
will be a long shot.
Once again there will be a close up on the text message received to allow the
audience to understand what the message says.
The mood of the advertisement will change again, but to a more uplifting and
joyful mood. There will be a range of different shots of the actor walking out of
his house. Also the background will show a happier mood, for example it will be
sunny.

Budget
Filming
Canon EOS 1100D camera - 183
Libec TH950/650/H22 tripod - 168
Actors - 250
Editing
MacBook Pro Laptop with Final Cut 7, Avid Media Composer 6 and Adobe
Premiere - 25
Subtotal - 626

Production Contingency @10%

Travel Expenses @40p per mile
N/A
Total production budget
626
Schedule
The production will be produced within the timescale that will be indicated by our
shooting and editing schedules. Connexcast will ensure that all location filming is
carefully planned to take into account the safety of the crew and the general
public and any production contingencies. The finished advertisement will be
available for viewing at an appropriate time in order for any changes to be made
before the suggested release date.

Sources of requirements

I will hire the Canon EOS 1100D camera from a company on the internet
called HIREacamera.com
I will hire the Libec TH950/650/H22 tripod from a company on the internet
called DV Camera Hire
The actors that I want to hire will be from a company called Guru.

Guarantee of Satisfaction

Initial discussion on the advertisement content will take place.

Production equipment will be used in a safe operational manner at all

times.

Connexcast is covered by Public Liability Insurance to the sum of

1,000,000.

A copy of all rushes (camera original material) will be supplied on

request in DVD format.

A rough cut (initial trial edit) version of the advertisement will be

supplied for inspection and discussion.

A meeting to discuss the final master version will be organised with a

focus group of interested parties.

The completed advertisement will be provided on DVD for inspection.

The completed advertisement will not be released until the client is

completely satisfied with technical quality and content.

Connexcast
13th January 2015

Connexcast asserts its rights as authors of this treatment in accordance

with the Copyright, Designs and Patents act 1988. Any unauthorised
copying of this work will result in prosecution.