HAYDON

MEDIA

Proposal
Producer(s): Tara Wilton

Production Title: Music Video

Brief: The task is to create a music video to a song of personal choice and
to follow the typical conventions of the genre that this song belongs to. In
this case, it is the Indie genre.

Aim:
To create a music video to the song by the Indie artist Ed Sheeran called
Autumn Leaves.

Description of your intentions:

The song has a deep meaning to it behind the lyrics so I want to create a
narrative music video that is able to turn the lyrics into some kind of story.
The cuts will keep in time with the lyrics and the beat of the song to
ensure that it looks and feels professional and up to the standard of
existing music videos. I will film in a variety of locations in order to ensure
the audience is kept entertained and are able to enjoy the versatility in
the music video. The mise en scene will be kept minimalistic and modest
in order to fit with the conventions of the Indie genre, this will include
natural hair/make-up, ordinary clothes and remote settings.

Target Audience:
My target audience will be fans of the Indie genre as the song fits into that
category. My primary consumer would be approximately aged 15-20 with
perhaps more of a female audience. The majority of my target audience is
young adults that are familiar with Ed Sheerans music.

Similar Products:

Other Ed Sheeran songs such as The A Team and Give Me Love.

The videos that have inspired me are Pretty Hurts by Beyonc and Im
not the only one by Sam Smith as well as all of Ed Sheerans music
videos.