A2 Media Proposal

Song Name Sal Paradise Artist The Crookes. Video Genre A hybrid of narrative and performance. Director: Hayden Yau Producer: Hayden Yau Sound Person: Hayden Yau Editor: Hayden Yau Audience - Males aged 17-24 because this is the typical age group of people that like indie music. The Video starts with a mysterious/humorous looking character that is wearing a cartoon mask and holding a guitar. The character walks whilst playing the guitar throughout the video looking for a something. At the end the man walks of leaving his guitar and mask/identity becoming a different person My music video will be mainly narrative and it will contain elements of a performance video. I thought that if I chose more than one of the music video genres, it will at least manage to reach the target audience. Also in my questionnaire result many people chose narrative over the other two genres which is another reason why I chose this The song I will be using is Sal Paradise by The Crookes which is a slow, cheerful and almost relaxing sounding piece. My main protagonist will be wearing a mask of a cartoon character which would maybe be a unique selling point as people might be interested in seeing something really different. Another reason of the mask is because of my song choice, the lyrics are negative but the actual song sounds sort of cheerful. If I have chosen a completely depressing looking character it will kill the mood of my music video. The idea of the video is to create independence from other music videos that already exist. Reason being is because the genre of music is indie which will only appeal to a certain audience; I will have to create a video that will be different and appeals to them. The mask in the video may also attract young children because they might happen to like that cartoon character. The location I will be shooting in will be in Sturminster Newton which is a local area. Shots will be both exterior and interior; it will be shot during daylight. The weather these days will be grey and cold which will suit my video as it will help portray negativity.