History

PT AQUA Golden Mississippi was established in 1973 by Tirto Utomo as the pioneer of bottled mineral
water company in Indonesia. The first factory was built in Bekasi. Throughout 30 years of experience,
the company has expanded into 14 factories throughout Indonesia.
In 1998 a strategic alliance occurred between AQUA Group (with PT Tirta Investama as its holding
company) and DANONE Group. The merger has further improved AQUA's performance in terms of
product quality, market share and the industry's advanced bottling technology requirements.
Under the flag of Danone-AQUA, the company provides far-reaching services throughout Indonesia and
is available in more than 1,000,000 outlets across Indonesia to ensure the availability of AQUA
products to its loyal consumers. (http://www.aqua.com)

Vision:AQUA has become part of the family more healthy Indonesia for over 30 years. As a pioneer in the
bottled water since it was founded in 1973, is now AQUA become an integral part of healthy living
communityIndonesia. Then and now, AQUA still and always be the largest and leading Indonesia. Volume
sales of AQUA is the world's largest sales volume for the category of mineral water.
Mission:AQUA has always wanted to do a program for healthy consumers in Indonesia, including the
ACTION program (AQUA for Healthy Families Indonesia) and AuAI (AQUA for Kids Indonesia).
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Mision :
The mission helps people around the world grow, live better and get more out
of life through tastier, more varied and healthier food products every day.
AQUA cares about our health for the present and future that is why we have a
wide range customer programs that are committed to our health, such as:
AQUA untuk Keluarga Sehat Indonesia (AKSI), AQUA Quality Commitment
(AQC) and AQUA untuk Anak Indonesia (AuAI). There is some mission of
Danone AQUA Group that should be performed in order to reach their vision:
- Brand: Strengthen the brand image by increasing the products quality.
- Product: Keep performing Research and Development Activities to develop
more innovative products.
- Production: Increase the capacity of the AQUA factories to fulfill the
demand.
- Marketing: Develop proper pricing strategy which is suitable with the market
condition.
- Distribution: Expand the distribution areas of all AQUA products.

Achievement
Certifications
Currently, AQUA factories all over Indonesia have fulfilled the required production standards to provide your family the best
drinking water

ISO 9001:2000 (Quality Management System)

All AQUA factories have the ability to meet a variety of international requirements based on product characteristics.
ISO 14001 (Environmental System Management)
The ISO 14001 is a component of a management system that involves organizational structure, activity planning,
responsibility, standardized practices and resources for the development, application and achievement of systems for the
management and maintenance of environmental protection policy.
HACCP (Hazard Analysis and Critical Control Points)
A systematic concept for the identification of potential hazard that could affect product safety.
GMP (Good Manufacturing Practices)
153 requirements stipulated by the DANONE group in relation to the best production process.
2007
Indonesia Platinum Brand Award
2006
Indonesia Best Brand Award
Indonesian Golden Brand Award
2005
Packaging Consumer Branding Award 2005, Gold
Indonesian Best Brand Award
Indonesian Golden Brand Award
2004
Superbrand 2004
Indonesian Best Brand Award
2003
Indonesia Customer Satisfaction Award
Indonesian Best Brand Award
Value Creator Award 2003
Charter of Excellence in Primary Education (Piagam Pendidikan Dasar Bermutu)

Some wisdom PT Aqua Golden Mississippi to increase consumer confidence and community
service programs :
- Innovation Close the bottle New To Maintain Natural Goodness .
- Environmental Conservation , a program called " Forest School " is designed for .
Involving schools in order to participate in the preservation of the environment .
- Healthy Living Water , clean water healthy living program is a program designed by
the Company to contribute to efforts to improve the welfare of the community
through improved environmental sanitation .
- Utilization and recycling , aqua recycle used water from sinks gallon and domestic
purposes to be used again
- Sewage treatment , to ensure water used can be recovered or can be disposed of
safely in accordance with quality stone that has been set by the government , aqua
meembangun wastewater treatment plant ( WWTP ) .