NATIONAL GEOGRAPHIC,

What Happened?
By: Allyn Skelton, Noah Swadener, and Zachary Hunt

Cover Differences

August 1964

November 2014

1. Extra border in 1964

2. Magazine title
obscured in 2014
3. Sensationalized
articles in 2014
Fig. 1 Issue #823
(National
Geographic Covers)

Fig. 2 Issue #1426

(National Geographic
Covers)

Advertising
12 pages of ads in 1964, 28 pages of ads in
2014.
Greatest demographic - males ages 25-54
The 1964 advertisements were only at the
front and back of the issue

The Slight, Big Changes

1.
2.
3.

The start of National Geographic, a much different time

Reason for reading has changed
National Geographic is exploring different avenues of information
delivery
Television
Internet
Commercials
Videos

Article Length
1. Was longer
2. Now Shorter
3. Why the change?
i. People have access to information
ii. Attention span
iii. Reason for reading

Design
Layout
1. Logo
2. Picture
3. Headings

Fig 3. 1988 Index (Retinart)

Fig 4. 2009 Index (Retinart)

Graphic Design & Picture Placement

Why:
Ease of reading
Appearance
How:
Research
Technologies

Works Cited
"EVOLUTION OF NATIONAL GEOGRAPHIC MAGAZINE."
press.nationalgeographic.com. Web. 23 Feb. 2015.
"National Geographic Covers." National Geographic Covers. Cover Browser,
Web. 24 Feb. 2015.
National Geographic Magazine: 50 Years of Covers. National Geographic.
W Web. 23 Feb. 2015.
"National Geographic Total Audience Profile." National Geographic Magazine
Demographic Editions. National Geographic, 2014. Web. 10 Mar. 2015.
Retinart. Retinart. Retinart.net. Web. 23 Feb. 2015.