PAST, PRESENT,

AND THE FUTURE

OF GRAPHIC DESIGN
Patricia Ann Cortez
BSIT
Multimedia Technology
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 Earliest Graphic •
Design
Earliest Graphic Design

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Earliest Graphic
Design •
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 The 1960s

At one time, only wealthy people
had televisions in their homes, but
by the 1960s and into the 1970s,
TVs became as commonplace as
radios. The face of design changed
because of the influence of
television advertising.
The political protests of the time
also inspired the reemergence of
poster art. This time the art focused
on civil rights and the Vietnam War.
Everyday Americans began to use
flyers with these designs to get
their messages out.
 The 1970s
In the 1970s, influences from other
cultures began to filter into designs all
over the world. Japan recovered from
WWII and quickly became a major
player in the industry. As the rest of the
world influenced Japan, Japan also
changed the rest of the world.
Some of the elements from Japanese
art that became more common were
things such as symmetry, colors that
meshed well together and icons in the
center of the design. Although
psychedelic designs continued into
the 70s, designs also began to include
people touting various products and
the use of icons.
The 1980s •

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 The 1990s

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THE PRESENT
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 THE PRESENT

Few things have affected the history of graphic design as significantly as the
rise of technology and digital transformation. We can only look back in awe at
the impact the digital revolution has had on the way we work, communicate,
and socialize. Some of the modern graphic design trends we’re seeing today
include:

1) Today’s customers are busier and more rushed than ever before.
They don’t have the time to deal with design companies who can’t
convey their personality and intent within the simplest possible
graphic. In the past, companies who wanted to make a big impact
would go big, bold, and even complex with their logo designs and
websites. Today, simplicity is the key to success.
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3) Lately, it seems that modern graphic design is on
a path toward trends that are simpler, yet more
immersive at the same time. The history of graphic
design has evolved to a point where experts have
recognized the importance of customer experience,
and what that means to visual content.

Function has overridden superfluous design details

today, and brands are striving to reduce their core
assets, while simultaneously packing more meaning
into every element.
 THE FUTURE

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