W H AT H A V E YO U LEA R N ED

FR O M YO U R A U D IEN C E
FEED B A C K ?
Callum Townshend and Matthew GK

 We used many stages of audience

feedback throughout our project this

year. It was a great way of getting
quick feedback and taking the
peoples opinions and adding them
to our film.

 We started off with a focus group to pitch our film

idea to before anything was filmed to see if they

liked the idea of our film. We asked questions that
we were unsure of as a group and thought an
outside perspective would work very well. They
really enjoyed the idea of our film but they also
gave us some constructive criticism that helped as
bring the ideas together. We asked them if they
felt the video should have a girl in it as we were
unsure but they came up with a great idea that the
film shouldnt have a woman because it will
portray the man even stronger as the camera will
solely be on him.

 We also did a focus group and we got good

feedback on a draft of our music video without any

post production and their opinions helped shape
our decision into making some vital aspects of our
video. Firstly we gave them the choice of night or
day. The focus group decided on night time but we
were thinking day time would be better suited. In
the end due to the feedback of the focus group we
chose to film in both times of day. This will
represent the transition between Mike's mood and
its change. We learnt that by using the whole day
we can suit peoples preference and it also
matches our ideas for the music video.

Outfit we decided on

Secondly in outfits the group agreed that the

protagonist had to stand out, that his emotions

had to mirror his outfit possibly by a hood covering
his head. For location the group decided on public
areas but when they are empty to symbolise
loneliness which is exactly what we were looking
for. We asked our peer group weather or not it was
a good idea to choose derelict locations to
emphasise the protagonists loneliness. It was vital
that we got some opinions on this as it is what the
majority of the representation in the video is based
on. To our relief they agreed that it was a good
idea.

Post Production
We also held another focus group as we had

some doubts about our post production. We

had to decide whether to add lyrics onto the
screen for effect and whether they like our
editing pace. Our feedback taught us that the
film was a bit too bland and the lyrics would
be a great touch to eradicate this minor
problem. We also learnt that our editing pace
was a bit slow so we decided to shorten shots
and speed the pace on the beat which was
very effective and took our music video to a
better quality.