Consumption Journal- Week 1

Name: M.Shan Malik

ID: 13E00002
Date

Place of
purchase

Item/
Service
purchased

Brand
name

Price in
PKR

Reason for
purchase

14-04-2014

Hyper Star

Shampoo

LOreal

375

Suits my hair

14-04-2014

Hyper Star

Shaving gel

Gillette

210

Been using it for

years

15-04-2014

TCS

Courier
service

TCS

1362

Package was sent

through TCS

15-04-2014

Workplace
Canteen

Fizzy drink

7up

40

To quench my
thirst

16-04-2014

Cobblers
Outlet

Shoes

Cobblers

6800

17-04-2014

Hyper Star

Rite biscuit

Bisconni

Family insisted on
buying it

17-04-2014

Hyper Star

Fizzy drink

7up

40

17-04-2014

Hyper Star

Gourmet

Bread

65

I wanted to
ponder over
something and
7up popped in my
mind.
Has the best
quality bread in
town

17-04-2014

Hyper Star

Plain
yogurt

Nestle

66

Its flavor is quite

good and my
family appreciates
it too.

17-04-2014

Hyper Star

Washing
powder

Surf
Excel

112

Cleans clothes
well

Comfortable and
durable

Feelings
associated with
purchase
My hair are
falling and they
need proper care
and treatment.
My shave is
hard and Gillette
suits my skin.
TCS has a very
reliable and
efficient service.
I feel refreshed
when I drink
7up.
I had to buy a
new pair of
shoes for office
wear.
Having it for
quite some years
and like its taste.
Makes me feel
clear and helps
simplify things.
Quality of bread
is good.
Convenience of
location.
Nestle is an old
brand and gives
feelings of
reliability of
same taste
always.
Surf excel is
trustworthy for
providing
cleanliness.