CVCITC

Cagayan Valley Computer and Information Technology College, Inc.

No. 28 Carreon Street, Centro East, Santiago City, Tel. No. (078) 3050-139
www.cvcitc.edu.ph; www.facebook.com/cvcitc.santiago.official; www.twitter.com/cvcitc
HOURS

1st
Week
1s Meet

SUBJECT MATTER

I. Branding
1.
2.
3.
4.

Brand
Brand name
Brand mark
Institutional
brand

SPECIFIC OBJECTIVES

At the end of the lesson, you are

expected to:
1.
Define the following terms:
branding, brand, brand
name, brand mark,
trademark and institutional
brand;
2.
Enumerate various
existing brands;
3.
Differentiate brand name
and brand mark
4.
Explain the characteristics
of good brand names
5.
Appreciate the importance
of branding.
6.
Create a new brand name
of a certain product

LEARNING
STRATEGIES

Lecture/
Discussion

EVALUATIVE
MEASURES

Intelligence
Class
Participation

Springboard
Naming and
labeling
strategy

VALUING

Cooperative
Output of
activity

Creativity

REFERENCES/
MATERIALS

Textbook:
Mendoza,
Shirley I.
Modules of
Marketing,
Rex Book
Store, In.,
2003
PowerPoint
Empty
bottles of
Soda
products

EXPECTED
OUTCOME/ OUTPUT

Created a new
brand name of a
certain product