How appropriate is Houghton s use of partnerships as a means of achieving his stra

tegy? What benefits and risks do you see?

What advice would you offer about establishing alliances? Why...
What broad implications will the concept of Corning as an evolving network
the firm s management practices , strategy and culture?

have on

What are the criteria for evaluating the three proposals before the management c
ommittee? How do the proposals meet these criteria?
What are your specific recommendations to the management committee about the thr
ee proposals before them?

The criteria for evaluating the proposals in front of the management committee a
re : Alignment to the strategic vision of the company
Supporting the concept of Network of alliances
To strive in the emerging competition
Proposal 1:Involves breaking alliance with Ciba-Geigy, a company that has the same
same values as Corning.
There are concerns with regard to alignment with strategy
Proposal 2:Would help to excel in the peripherals market
Partnership with IBM could lead to a great alliance supporting the conce
pt of network off alliances
Proposal 3:An alliance with Asahi would help sustain and grow in the intense compet
ition in the communication sector
Supports the concept of network of alliances
Is in alignment with the strategy of technological excelence and innovat
ion