ACTIVITY 1.

1
MKTG 101
Mr. ALEXIS P. MOJICA

MARKETING YOURSELF IN THE REAL WORLD

Planning for a career and obtaining a job entails the process of marketing
yourself. It involves thoughtful planning, implementation and control. You may have
terrific assets including several past extracurricular activities here in
school, relevant work experience,
an
impressive grade point average, solid communications skills and admirable leadersh
ip
qualities. However, you still need to market yourself systematically and aggressively
. Even the best products can remain unsold unless marketed effectively.
Same as the process of obtaining employment in the real world after your
graduation. It involves the same activities that marketing managers use to develop
and introduce products in the market place. The only distinction is
that you are marketing yourself instead of a product.
You must know your product , which is YOU, so that you can market
yourself effectively to prospective employers.

Lets Try This Self Assessment Activity!

Assessing Yourself
1. What are your personal goals in life?
2. Cite your desired job environment that you are planning to pursue after
graduation.
Internal Assessment
1. What do you think are your strengths and weaknesses?
2. What can you do to enhance your strengths, minimize your weaknesses?
3. To be able to market yourself professionally,
what type of competitive advantage do you have?
External Analysis
1. What are the trends in the environment and business society that could
have an impact on your job and career development in the future?
2. How important is high initial salary to you?
Competitive Analysis

1. In your own view, what do you think are the

type of background, experiences, strengths and
weaknesses that your competitors have and what can you do to overcome
them?
2. What is your edge among your competitors?
*** GOODLUCK! ***