Presented by:

Nivedita kumari
Ravish khan
(DFT-V)

MANAGEMENT TEAM PROFILE

CEO Pearl Uppal is an internet industry veteran and has extensive

experience at companies such as Yahoo, Rediff and GE. She Graduated
from IIT Delhi and is also a gold medalist from Delhi College of
Engineering.

Harish Bahl is the Indian Investor, Co-Founder and Chariman of FNY.

Harish is the founder CEO of Smile Interactive and has incubated and
grown several successful leading online businesses like Quasar (WPP
Digital & Smile JV), Tyroo (Smile & Yahoo JV), Zoomtra and Zumtra. He is
also the chairman of the Digital Agencies Committee of the Internet and
Mobile Association of India.

Rahul Narverkar is Fashion and Yous Director of Sourcing who prior to

joining Fashion and You, was the Senior General Manager, DLF Retail
Developers. Narverkar has over 15 years of experience in retail and
media. The website company is owned by Gold square Sales India Private
Limited.

COMPANY PROFILE

Fashion and You is a is a pure click company formed in early 2010. FNY partners with
high fashion and luxury brands across fashion apparel, designer wear, accessories,
footwear, watches, jewelry, fragrances, kids, home dcor, and holds private sales
events for these brands on www.fashionandyou.com at prices up to 80% off.

Currently Fashion and You have associations with more than 1500 brands and
supplier partners nationally and more than 100 international brands & exclusive tieups globally.

www.fashionandyou.com boasts of a strong member base of 5.7 million people

servicing 8,000 pin codes of India.

Fashion and You has over 2.7 million registered users and are the countrys most
well funded e-commerce website.

E-COMMERCE Mode- Business to Consumer (B2C).

Target segment - Men, Women & Children..
Brands Reebok, Lacoste, Versace, Gucci, Dior, Calvin
Klein, Polo, Diesel etc.
Fashion and You orders products straight from supplier
& delivers them to its members in a limited-time.
Everyday, 20 New Mega "Sale Events" start at 9:00 AM continue for 3-5 days - Discounts up to 80 % available.

Categories
WOMENS

Ethnic wear, Western wear, Footwear, Fragrance, Fashion

jewelry, night wear, lingerie, swim wear, hair care, skin care,
makeup.

MENS

Western wear, Footwear, Sports wear, Fragrances, Inner wear,

Ethnic wear, Skin care, Grooming, Winter wear

ACCESORIES

Watches and bags, and handbags, Eye wear, Personal

accessories

KIDS

Apparel, Footwear, Accessories

HOME AND LIVING

Decor and Utility, Kitchen ware, Table ware, Bath, Linen bar,
Furniture

LOUNGE

Womens wardrobe, Mens closet accessorize

FASHION

GARAGE

Womens wardrobe, Mens closet

Every day sale

Everyday 20 New Mega "Sale Events" start at 9:00 AM

and lasts for 3-5 days. The wide array of brands across
fashion and lifestyle categories offers a plethora of
products that are available at irresistible prices.

Ordering
4 steps to place the order
Select product/s of your choice and add to your
shopping cart.
Sign-In for existing users or Sign up for new
members using your registered ID and password.
Enter the shipping address
Choose a payment option from Net banking,
Debit/Credit card, wallet or COD.

Payment

Safe & Secure Payment Options:

Fashion And You offer highest standards of security to ensure
that our customers shopping experience is safe and secure.
Thus all Net Banking, Debit/Credit card transactions are
processed using a secure encrypted connection to keep
transactional details confidential.
Pay for your shopping by choosing from following options:
NET BANKING
CREDIT/DEBIT CARDS
WALLET
Cash on Delivery (COD) - available on select pin codes with
a minimum shipping charge

Once an Order is placed:

Pre-paid order is auto-confirmed.
For Cash On Delivery (COD) order, user receives an automated
confirmation call.
Updating at various stages of order by:
Registered email ID with company.
SMS on users registered mobile number.

Delivery:
1. For EXPRESS
Product/s -
Order is shipped directly from
warehouse within 24/48 hours of
order confirmation.
During special events-products

Delivery
2. For NON-EXPRESS Product/s -
Products are sourced from different locations across
India.
Deliver within 7-14 days business days, depending upon
your location.

Shipping charges:
Credit Card-Free delivery.
Cash on Delivery (COD):
Charges Rs.99 For products valued up to Rs.999.
Accepted cards:
Visa, MasterCard, Maestro, American Express, Mobikwik.

Facebook Page

Twitter Page

Google+ connect

Terms & Conditions

fashionandyou.com does not deliver outside India.

Fashionandyou.com dispatches all parcels using a courier
chosen according to your order or the type of products sold on
fashionandyou.com to offer you a fast and reliable delivery
service. With this service, your parcel is delivered within 2 7
working days of being dispatched .You can track your delivery
via the My Account / My orders page.
INR 100 (Rupees one hundred only) is charged for every single
transaction made under Cash on Delivery option.
It takes between 3-4 weeks to deliver your order from the date
you make a purchase on our site . Therefore it takes 2 to 3
weeks after the end of each sale to receive the suppliers
merchandise in our Order Processing Center.

PROCESSING CUSTOMER
RETURNS:

fashionandyou.comhasputinplaceno
hassleprocedurestoensurethatyoucan
buy
fromusinconfidenceandreturntheitemifithassizeissues(apparela
nd
footwearonly)oriftheitemisfaultyornotwhatyouordered.
Fashionandyou.comacceptsreturnswithsizeissuesonlyfor:Apparel&
Footwear
Onlystorecreditwillbegivenforsuchreturns.Itemsmustbeunused,u
nworn,
unwashedandundamaged.Returnitemswillonlybeacceptedintheiro
riginal
packaging,including:hangers,polyesterbags,hangtagsongarments,
shoe
boxesordustbags.Anyitemsthathavebeendamaged,soiledoraltere
dwillnot beacceptedandwillbesentbacktothecustomer.

CUSTOMER RETURNS CONTD

Returnscanbemadeinthefollowingways:
Intimateussothatwecanpickuptheproduct(s)fromyourdo
orstep.
Shouldyouwishtoreturnallorapartofyourorder,youneedt
oletusknow
within3workingdaysfromthedateofreceivingyourparcel.Y
oucaneithercall ourCustomerSupportNo.+91124
4125000between10amand7pm,onall7DAYS
andchoosethereturnoptionoverthephonetoreachourdedi
catedhelplinefor
returnsorwritetoussupport@fashionandyou.com
Aftervalidatingyourreturnrequestoverphonewewillsendyo
uanemail
authorizingareturn.Themailwillhavealinkthatgivesyouac

Refundsaremadeasfollows:

Ifthepaymentwasmadeincashthentherefundismadeinth
eformofa cheque.
Ifthepaymentismadeusingacredit/debitcard(oranyformo
fnetbanking)
thentheamountiscreditedbacktothesameaccountfromwh
ichthepayment wasmade.
Whenarefundistobemadeduetosizingissuesfromcustom
ersend(for
apparelandfootwear)thentheamountisrefundedintheform
ofstorecredits.

Competitors

Nationally,FashionandYou.comfacesstiffcompetitionfr
omalotof
establishedandemergingonlineapparelretailerssuch
as

Myntra.com
Exclusively.in
shoppersstop.com
bestylish.comand
futurebazaar.com.

GROWTH
In an interview in early 2011, CEO Pearl Uppal was asked what the five year
plans for FNY were. She said she wanted FNY to be the global leader in online
apparel retail and wanted to be responsible for the10% of sales for major
apparel brands.

According to a report by the company itself, within 15 months, the

company had over 1.8 million member. Every 6 minutes they have a new
member registered. They are working with over 400 brands and have an
outreach in over 550 cities.

They also have more than 11,00,000 page views per day with 75,000
members logging on everyday at exact 11AM (start time of a sales
event). FNY has been growing at a rate of 35% since its inception.

INTERNAL STRUCTURE
FUNCTIONING

FNY has an employee base of 250 employees working in different

departments FNY has four major departments Marketing, Sourcing,
Supply Chain and CRM.

The companys Headquarters lie in Gurgaon while its sourcing offices

are in Gurgaon and Bangalore and Mumbai.

Decision making in FNY is centralized which means all departments and

offices report directly to the HQ and receive orders from there.

SUPPLY CHAIN MANAGEMENT

FNYs supply chain remains a mystery as the company is very secretive about it.
However, in a company report for the suppliers and prospective suppliers, hints about its
supply chain are provided.

As the company is not into manufacturing and only into retailing, its suppliers are the
brands itself.

FNYs Supply Chain (SC) is an 7 step process.

In its first step, FNY signs an agreement with the supplier the brand for sale of its
product
After this, an e-catalogue is produced in FNYs in house studio. If the catalogue is
approved by the reviewers, promotions to all members via Email/SMS and social
media are delivered about the sales event.
Then, the sales event is launched at 11AM and lasts for 3 straight days.
At the end of the sales event, the company tallies up all orders and a purchase order
is issued and sent to the supplier.
The supplier then sends the products ordered and these are delivered directly to
FNYs processing unit where they are sorted and packed in FNYs packaging.

STRENGTHS
Very Well Funded ($48 million) As mentioned earlier, FNY is one of the most well
funded online retailer in the country.
Early Mover Advantage the fact that FNY set up shop in 2010 and gained
tremendous pace in a short span of time while others were still in their infant phase
attracted a lot of interest from investors and generated a lot of interest amongst
consumers.
Board with a lot of experience in the area Their CEO, Chairman and Director for
Sourcing are all well established and know in the industry.
Excellent investors to add more experience in the pot - FNYs list of investors
incorporates both Indian and foreign investors who have invested in some of the
worlds most famous companies. Their expertise can be of great value to FNY

WEAKNESSES
Website not as easy to operate as others like yebhi.com Yebhi has a very
easy and user-friendly category list and search program.
Consumer doubts over authenticity of products
Slow deliveries FNYs supply chain has a bit of a flaw where they can never
be sure of how many products are available with the supplier as the Purchase
Orders is issued after the sale event ends.
List of products not very well defined FNYs category does not.
Not enough TVC Like Myntra.com, FNY does not involve in a lot of Television
Commercials.

OPPORTUNITIES
Entry into neighboring countries Entering or launching their web-site in Bangladesh, Sri
Lanka, Pakistan, Nepal and Bhutan to attract more customers.
Mobile Application use of internet on mobile phones increasing drastically and FNY can
really benefit from a mobile application which allows customers to purchase products from
their mobile devices.
Global Presence Entering more countries around the world will be a good idea as their
business model of sales events is very unique.
Indian Handicrafts India has a massive handicrafts industry and there is a strong demand
for it. Selling handicrafts on their websites can be a good opportunity.
Different Website Versions FNY can have different website versions for different states or
regions of the country catering to the local market by selling local products.

THREATS
Amazon.coms entry into the Indian Market in early 2012 Amazon.com the worlds largest
online retailer announced its plans of entering the Indian online market in early 2011.This
entry will happen in 2012 and is a major threat to FNY as Amazon have a global reputation
and are a global leader in all product categories.
Rival websites getting equal interest from investors As mentioned above, many pure click
companies are receiving heavy investments from both national and international investors.
This can be a major threat to FNY.
Rival websites advertising heavily Myntra.com new campaign of Television Commercials is
swooping the Indian Commercial space
Indian customer still not confident enough to shop online Indian citizens are still wary of
online retailers disclosing confidential information such as credit card details. They are 17
also not confident in the quality of a product ordered through electronic channels as they still
believe in touch and feel.

CUSTOMER DEMOGRAPHICS

52% of FNYs shoppers are female, 48% male

Amongst the 52% female, 53% are between the ages 25-35, 32%
between ages 18-25, 14% are above 35 years and 1% are below 18.

Amongst the 48% male shoppers, 42% of the shoppers are above 35
years of age, 34% lie between ages 25-35, 23% between ages 18-25
and 1% of them is below 18 years of age.

Apart from big cities, FNY shoppers are also found in tier 2 & tier 3
cities. However, 39% of the shoppers are from Delhi/NCR, 19% from
Mumbai, 13% from Bangalore, 6% from Hyderabad, 4% from Pune, 4%
from Chennai and 1

Achievements

Company Achievements

Star Retailer Debutant Award 2010 in the award ceremony held by

Franchise

India

on

December

12,

2010

in

New

Delhi.

Fashionandyou.com recognized by Dataquest amongst the top 20

Hottest

Ecommerce

Startups

From

India.

WAT Awards: Fashion And You got a Silver in the Ecommerce site
of the year category.

Visit us

Official website: www.fashionandyou.com

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