MB 112

*MB112*

II Semester M.B.A. Examination, January 2015

MANAGEMENT
Course 12 : Executive Communication and Research Methodology
Time : 3 Hours

Max. Marks : 75
SECTION A

1. Answer all sub-questions. Each sub-question carries 2 marks.

(25=10)

a) What is filtering ?
b) Define freezing.
c) What is a memo ?
d) Define applied research.
e) State the difference between rating scale and ranking scale.
SECTION B
Answer any two questions. Each question carries 10 marks.

(210=20)

2. Explain briefly the process of communication.

3. What are the different types of organizational communication ?
4. Bring out the objectives and criteria of good research.
5. What is scaling technique ? Discuss briefly few types of scaling techniques.
SECTION C
Answer any three questions. Each question carries 15 marks.

(315=45)

6. Explain the verbal and non-verbal barriers to communication with suitable examples.
7. Give an account of the components of body language and mention their importance
in communication.
8. What is informal communication ? Bring out the merits and demerits of informal
communication.
P.T.O.

*MB112*

MB 112

9. Draft a letter to the department, seeking clarification about the discrepancies in

the Internal Assessment.
Internal Assessment
Marks list announced in the website. Address it to the concerned authority and
use proper salutations.
10. Discuss the types of research design in detail and bring out their importance in
success of the research.
11. Write a note on :
a) Type I and Type II errors.
b) Business etiquettes.
c) Ethics in communication.