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Compet Nike
Compet Nike
Josh Fernino
Brent Hare
Victor Hemmati
Lance Hollister
Chris Kerschen
Ty Parasiliti
Vincent Ukwu
Nike
Adidas
Group
Under
Armour
2008
5.47
2.41
4.63
professional development
Enhance work performance
Identify mentors
Assist in recruiting diverse professionals
Develop community interaction
Encourage increased teamwork
On March 10, 2009, Nike introduced the ultimate apparel system for select
college teams as they march into tournament madness with superior
innovation from head to toe.
Nike is introducing a 360 degree approach complete with new base layer
apparel, unique uniforms and customized footwear.
Nike will outfit the following Universitys:
Duke
Gonzaga
The University of Memphis
Michigan State
University of Oregon
Jordan
LeBron James
Kobe Bryant
Tiger Woods
University
South Carolina University
University of Utah
University of Delaware
University of Hawaii
University of South Florida
Nike Air
Nike Zoom
Nike Air Max
Nike Shox
Nike was the clear market leader, with 31% of the global athletic
footwear market in 2007 (graphs below). Looking at the market in the
United States, Europe, or Asia reveals a similar picture: Nike's market
share in these regions hovers around 36%, followed by Adidas at 20%,
with Puma and New Balance as distant third and fourth. The global
market for athletic footwear is concentrated, with the top four firms
controlling 71%. By contrast, the market for athletic apparel is both
larger ($49.5 billion in 2005) and more diffuse; the top five firms
control only 27% of the market. Nike is, however, also the global leader
in apparel, with a 7% market share in 2007.
waste.