Professional Documents
Culture Documents
BOUTIQUE
(Women Designer Wear)
REGIONAL OFFICE
SINDH
5TH Floor, Bahria
Complex II, M.T. Khan
Road,
Karachi.
Tel: (021) 111-111-456
Fax: (021) 5610572
Helpdeskkhi@smeda.org.pk
REGIONAL OFFICE
NWFP
Ground Floor
State Life Building
The Mall, Peshawar.
Tel: (091) 9213046-47
Fax: (091) 286908
helpdesk
-pew@smeda.org.pk
helpdesk@smeda.org.pk
May, 2007
REGIONAL OFFICE
BALOCHISTAN
Bungalow No. 15-A
Chaman Housing Scheme
Airport
Road,
Quetta.
Tel:
(081)
831623,
831702
Fax: (081) 831922
helpdesk -qta@smeda.org.pk
Pre-Feasibility Study
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the
subject
matter and provide a general idea and information on the said area. All the
material
included in this document is based on data/information gathered from
various
sources and is based on certain assumptions. Although, due care and
diligence has
been taken to compile this document, the contained information may vary
due to any
change in any of the concerned factors, and the actual results may differ
substantially
from the presented information. SMEDA does not assume any liability
for any
financial or other loss resulting from this memorandum in
consequence of
undertaking this activity. Therefore, the content of this memorandum
should not be
relied upon for making any decision, investment or otherwise. The
prospective user
of this memorandum is encouraged to carry out his/ her own due
diligence and
gather any information he/she considers necessary for making an informed
decision.
The content of the information memorandum does not bind SMEDA in any
legal or
other form.
DOCUMENT CONTROL
Document No.
PREF-57
Revision
Prepared by
SMEDA-Punjab
Approved by
GM Punjab
Revision Date
Issued by
Library Officer
2
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
INTRODUCTION ............................................................................5
1.1
1.2
1.3
1.4
PROJECT BRIEF............................................................................5
OPPORTUNITY RATIONALE...............................................................5
PROPOSED CAPACITY....................................................................5
TOTAL PROJECT COST...................................................................6
MARKETING..................................................................................6
1.1 TOTAL.......................................................................................7
RAW MATERIAL.............................................................................8
4.1 RAW MATERIAL............................................................................8
PRODUCTS ...................................................................................9
6.1 PRODUCT MIX.............................................................................9
Ethnic Wear ...................................................................................9
Contemporary Wear .......................................................................9
Western Wear ................................................................................9
2.1 COSTS OF GOODS SOLD AND OTHER EXPENSES..................................10
10
12
13
FINANCIAL ANALYSIS.................................................................15
13.1
13.2
13.3
14
Pre-Feasibility Study
14.1
14.2
14.3
14.4
14.5
PRODUCTION ASSUMPTIONS...
OPERATING ASSUMPTIONS...
CASH FLOW ASSUMPTIONS...
EXPENSE ASSUMPTIONS...
FINANCIAL ASSUMPTIONS...
..18
.18
.18
..18
..18
4
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
1 INTRODUCTION
1.1 Project Brief
The pre-feasibility study focuses on the establishment of women
designer wear Boutique including the operations of apparel designing,
manufacturing, selling and marketing. The study has been designed to
capture the dynamics of the Boutique industry, with its many
components and possible strategic opportunities.
1.2 Opportunity Rationale
Clothing is a beautiful visual demonstration of the social and emotional
needs of people wearing it. It also portrays in a clearly understood visual
manner, what people of different cultures and styles want socially.
Fashion, through times, has gone through so many rapid changes and
bizarre extremes that it has examples of nearly every kind of clothing
function.
However, in a boutique business, the specifications and descriptions of
the
designs
and clothes are so general that they can fit more than one costume,
which
actually
are quite different in nature from each other and this is solely dependent
on the taste of the people.
The range of Pakistani dresses is remarkably wide, according to the
vast cultures, geographical differences, purchasing capacities, influence of
the western culture, and bewildering diversities of the ethnic groups. One
has, therefore, to sift and isolate, and then relate and bring together, the
ideas for creating various designs, which can fit in the context of the
fashion in vogue and the culture in practice.
In reference to Pakistan, the Boutique business is quite in vogue but has
yet
to
be
formalized. The market of this enterprise is quite scattered and
unorganized. There are a few major players in Boutique business and
these entrepreneurs have also taken an initiative based on their caprice
and
experience
in
the
field
of
fashion
design.
However, there is a massive potential in this field, if one has the ability to
design
and
market his/her products through introducing innovative designs both in
stitching as well as the fabric sector.
Furthermore, there is massive export potential in this sector, as the
demand of Pakistani dresses, especially in countries like UAE, USA, and
UK,
is
massive
due
to
a high number of Pakistani expatriates who have settled in these
countries. The Boutique business can also be expanded into a more
profitable venture by providing stitching facilities to other boutiques,
which
do
not
own
a
stitching
unit
or
are
lacking this facility.
Pre-Feasibility Study
30
5
5
750
3 MARKETING
The marketing of boutique follows the conventional marketing pattern
which is dependent on selection of venue of the outlet/s and the
product mix (designs and sizes), as well as the promotional strategy.
Furthermore, the boutique owner has to marketing techniques like:
x Usage of print media i.e. printing of posters and pamphlets as well as
displaying it and distributing it at proper places
x Advertisement in print media i.e. newspapers and fashion magazines, etc.
6
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
2000 - 2001
Value (Rs. 000)
1,415,124
501,917
46,861
2,107
463,346
63,438
17,723
286
27
2,510,826
1.1 Total
Source: Federal Bureau of Statistics
Pre-Feasibility Study
4 RAW MATERIAL
4.1 Raw Material
The raw-material required for such sort of projects, would be as follows:
x Fabric: The fabric, which is the basic raw material requirement for a
boutique
and a major component of the cost, can be obtained from wholesale
markets
or
from markets specializing in designer cloth at Faisalabad, Karachi, and
Lahore.
x Accessories: Accessories such as buttons, laces, zippers, elastics,
threads,
needles, embroidery threads, glasses, etc. will be procured from the
local market at competitive rates.
x Labels, tags and packaging: Labels and tags can be obtained on
order, as these serve as an identity for the boutique and are useful for
promotion.
5
presentation
at
the outlet. The garments will also be tagged for identification of sizes,
prices,
addresses, handling instructions, etc.
x Presentation/Market: Once the designer wear garment is ready after
going through the above-mentioned process, it is presented at the
outlet/shop for sale to the clientele.
In case of over-lock stitching, it will be done in-house. The stitching of buttonholes as
well as elastic embedding will be outsourced. This will cost approximately @Rs.5 per
dress.
3
8
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
Designing
Pattern Making
Finishing
Presentation
Embroidery
Stitching
Cutting
Market/Clientele
6 PRODUCTS
6.1 Product Mix
Products will be priced at the high end to reflect the quality and
exclusiveness
associated with the brand. High-end materials such as Crinkle Chiffon,
Georjot
Chiffon, Chinese Raw Silk, Medium Silk, Leafy Print Jamawar, Chamose
Silk
etc
will be used. This boutique will offer following product categories of
women wears:
Casual Wear
Semi Formal Wear
Formal Wear
Each product category will include the following product lines:
Ethnic Wear
Formal Wear - Party dresses and special occasion
dresses Contemporary Wear
Fusion Wear - Combination of eastern and western wear, suitable for the
international market as well.
Western Wear
Tops, Pants and various other styles
The combination of outfits for the proposed outlet will be as follows
9
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
% Of Total Outfits
34%
33%
33%
10
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
8 MACHINERY/EQUIPMENT DETAILS
The boutique will require a small in-house stitching unit. The cost of the stitching
machinery will be as follows:
Table 8-1Machinery Detail4
Stitching Machinery 5
Single needle lock stitching machine
Over lock Machine
Embroidery
Total
No.
4
1
1
Rs/Unit
19,900
56,800
29,900
Rs
79,600
56,800
29,900
166,300
No.
1
1
2
1
1
Rs/Unit
25,000
12,000
3,500
12,000
30,000
Rs
25,000
12,000
7,000
12,000
30,000
86,000
11
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
168,000
437,884
45,000
Sq.ft
600
36
100
64
10 Marla House
12
Pre-Feasibility Study
10 PROJECT ECONOMICS
10.1 Project Cost
Description
Machinery & equipment
Furniture & Fixture (Interior Decoration)
Office equipment
Security Deposits for Premises6
Pre-operating expenses
Salaries7
Promotional Expenses
Total Capital Cost
Working Capital
Raw material (Fabric & Accessories)
Prepaid Rent (Boutique and Stitching Unit)
Total Working capital
Project Cost
Cost (Rs.)
166,300
437,884
86,000
213,000
31,000
67,246
1,299,430
104,680
426,000
530,680
1,830,110
67%
1.50
3,684,374
Rs.
60%
40%
13
PREF-57/May, 2007/ Rev 02
1,098,066
732,044
Pre-Feasibility Study
14
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
13 FINANCIAL ANALYSIS
13.1 Projected Income Statement
Rs(000)
Year - I
Sales/Revenue
Cost of Sales
Gross Profit
Operating Expenses:
Administrative Expenses
Rent
Year - II
Year - III
Year - IV
Year - V
Year - VI
Year - VII
Year - VIII
Year - IX
Year - X
3,362
1,428
1,934
3,920
1,606
2,315
4,533
1,806
2,727
5,206
2,027
3,179
5,943
2,269
3,674
6,749
2,545
4,204
7,631
2,836
4,795
8,595
3,153
5,441
9,646
3,500
6,146
10,225
3,701
6,524
534
852
563
937
595
1,031
629
1,134
666
1,247
705
1,372
336
1,509
360
1,660
386
1,826
402
2,009
548
814
1,101
1,416
1,761
2,127
2,950
3,421
3,934
4,113
Financial Charges
L C + Bank Charges
97
-
77
-
56
-
36
-
10
-
450
90
737
147
1,045
209
1,380
276
1,750
350
2,127
425
2,950
590
3,421
684
3,934
787
4,113
823
360
590
836
1,104
1,400
1,702
2,360
2,737
3,147
3,291
360
950
1,786
2,890
4,290
5,992
8,352
11,089
14,236
360
950
1,786
2,890
4,290
5,992
8,352
11,089
14,236
17,527
Operating Profit
Taxation
20%
15
PREF-57/May, 2007/ Rev 02
Pre-Feasibility Study
548
32
814
27
Year 4
1,101
23
1,416
20
Year 6
1,761
17
Year 7
2,127
14
2,950
12
Year 8
3,421
10
Year 9
3,934
9
Year 10
4,113
7
23
20
18
17
15
13
12
11
10
864
8
1,145
8
1,454
9
1,794
10
2,156
12
2,975
12
3,443
13
3,954
14
4,130
9
1,098
732
1,830
Cash Increase/(Decrease)
1,703
252
213
244
90
799
1,703
872
1,153
1,463
1,804
2,168
2,987
3,456
3,968
4,139
223
147
371
203
209
412
182
276
458
157
350
507
425
425
590
590
684
684
787
787
823
823
3,181
3,316
501
741
1,005
1,297
1,743
2,397
2,772
1,703
2,204
2,945
3,950
5,247
6,990
2,204
2,945
3,950
5,247
6,990
16
PREF-57/May, 2007/ Rev 02
Year 5
25
2,502
Closing Balance
Year 3
605
67
Total Sources
Applications:
Fixed Assets
Preliminary Expenses
Re -Payment of Loan
L C Charges
Tax
Opening Balance
Year 2
Pre-Feasibility Study
Year - I
Tangible Fixed Assets
Preliminary Expenses
Current Assets:
Accounts Receivable
Cash in Hand / Bank
Year - II
Year - III
Year - IV
Year - V
Year - VI
Year - VII
Year - VIII
Year - IX
227
181
204
154
184
131
166
111
149
95
134
80
121
68
109
58
67
1,703
78
2,204
91
2,945
104
3,950
119
5,247
135
6,990
153
9,387
172
12,159
193
15,340
204
18,656
2,178
2,641
3,351
4,331
5,609
7,339
9,729
12,497
15,680
18,991
1,098
360
1,098
950
1,098
1,786
1,098
2,890
1,098
4,290
1,098
5,992
1,098
8,352
1,098
11,089
1,098
14,236
1,098
17,527
586
439
293
146
Current Liabilities:
Current Portion
Accounts Payable
135
153
174
197
221
249
279
311
346
366
2,178
2,641
3,351
4,331
5,609
7,339
9,729
12,497
15,680
18,991
Owners Equity:
Capital
Accumulated Profit
17
PREF-57/May, 2007/ Rev 02
98
49
Rs(000)
Year - X
88
42
Pre-Feasibility Study
14 KEY ASSUMPTIONS
14.1 Production Assumptions
Number of Stitching Machines
Production Capacity (No. of dresses per
month) Capacity Utilization for the first
year
Self Production (% of total production)
Dresses manufactured on CMT basis (% of total production)
5
750
55%
60%
40%
8
25
25
10
15(of 30%
of sales)
2%
1%of
machinery
cost
1%
5%
5%
10%
10 Years
40:60
14%
5Years
2
18
PREF-57/Mayy, 2007/ Rev 02