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  • Consumer Survey Responses

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    Navneet Bhambhani
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    A survey was conducted of 20 consumers about their milk consumption habits and preferences. Key findings include: - 100% of respondents consume milk, with 50% consuming once per day and 45% twice daily - The most preferred brand was Lacnor at 50%, followed by Amul at 35% - 80% of respondents preferred a brand due to branding over other factors like price or quality - Packaging was considered the most important factor by 40% of respondents, followed by labeling at 20%

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    A survey was conducted of 20 consumers about their milk consumption habits and preferences. Key findings include: - 100% of respondents consume milk, with 50% consuming once per day and 45% twice daily - The most preferred brand was Lacnor at 50%, followed by Amul at 35% - 80% of respondents preferred a brand due to branding over other factors like price or quality - Packaging was considered the most important factor by 40% of respondents, followed by labeling at 20%

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    22 views17 pages

    Consumer Survey Responses

    Uploaded by

    Navneet Bhambhani
    A survey was conducted of 20 consumers about their milk consumption habits and preferences. Key findings include: - 100% of respondents consume milk, with 50% consuming once per day and 45% twice daily - The most preferred brand was Lacnor at 50%, followed by Amul at 35% - 80% of respondents preferred a brand due to branding over other factors like price or quality - Packaging was considered the most important factor by 40% of respondents, followed by labeling at 20%

    Copyright:

    © All Rights Reserved
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    of 17

    CONSUMER

    SURVEY
    RESPONSES
    :-

    1) DO YOU CONSUME
    MILK?

    options

    responses

    yes

    20

    no

    responses

    yes; 100%
    yes

    no

    reponses

    2) HOW MANY TIMES IN A


    DAY DO YOU CONSUME
    MILK?

    Option

    Reponses

    ONCE

    10

    TWICE

    THRICE

    THRICE; 5

    ONCE; 50
    TWICE; 45

    ONCE

    TWICE

    THRICE

    RESPONSES

    3) WHICH BRAND OF MILK


    DO TO PREFER THE MOST?

    OPTIONS

    RESPONSES

    Lacnor

    10

    Unikai

    Amul

    Rainbow

    V-soy

    RAINBOW; 10%

    LACNOR; 50%
    AMUL; 35%

    UNIKAI; 5%
    LACNOR

    UNIKAI

    AMUL

    RAINBOW

    V-SOY

    4) WHY DO YOU PREFER THE


    BRAND YOU MENTIONED ABOVE?

    OPTIONS

    RESPONSES

    Price

    Quality

    Branding

    16

    Labeling

    Packaging

    RESPONSES

    QUALITY; 15%
    PRICE; 5%

    BRANDING; 80%

    PRICE

    QUALITY

    BRANDING

    LABELING

    PACKAGING

    RESPONSES

    5) WHICH OF THE FOLLOWING


    FACTOR IS MOST IMPORTANT?

    OPTIONS

    RESPONSES

    Price

    Offer

    Branding

    Labeling

    Packaging

    Price; 35%
    Packaging; 40%

    Branding; 5%
    Labeling; 20%

    Price

    Offer

    Branding

    Labeling

    Packaging

    RESPONSES

    6) HOW MUCH DO YOU


    NORMALLY SPEND ON YOUR
    PURCHASE OF MILK (IN A
    MONTH)?

    10DHS; 10%

    50DHS -60DHS; 35%

    OPTIONS

    RESPONSES

    10DHS

    20DHS-30 DHS

    40DHS -50DHS

    50DHS -60DHS

    20DHS-30 DHS; 35%

    40DHS -50DHS; 20%


    10DHS

    20DHS-30 DHS

    40DHS -50DHS

    50DHS -60DHS

    7) WHICH OF THE FOLLOWING


    PACKAGING MATERIAL DO YOU
    USE MORE OFTEN?
    OPTIONS

    RESPONSES

    Tetra pak

    10

    Plastic bottles

    Glass bottles

    Cans

    Pouch

    RESPONSES
    Pouch; 15%

    Glass bottles; 5%

    Tetra pak; 50%

    Plastic bottles; 30%

    Tetra pak

    Plastic bottles

    Glass bottles

    Cans

    Pouch

    8) RATE THE PACKAGING OF THE


    MILK THAT YOU USE CURRENTLY?

    OPTIONS

    RESPONSES

    Excellent

    Good

    16

    Fair

    Poor

    RESPONSES

    Fair; 5%
    Excellent; 15%

    Good; 80%

    Excellent

    Good

    Fair

    Poor

    9) HOW OFTEN YOU DO


    LOOK UPON THE
    LABELING MATERIAL?

    OPTIONS

    RESPONSES

    Very often

    Often

    Rarely

    Never

    RESPONSES
    Never; 5%

    Very often; 30%


    Rarely; 25%

    Often; 40%
    Very often

    Often

    Rarely

    Never

    10) WHAT INFORMATION DO YOU


    THINK IS IMPORTANT TO BE
    MENTIONED IN THE LABELING?

    RESPONSES
    Nutrition content; 20%

    OPTIONS

    RESPONSES

    Production date
    and expiry date

    16

    Price

    Nutrition content

    Ingredients

    0
    Production date and expiry date; 80%

    Production date and expiry date


    Nutrition content

    Price
    Ingredients

    11) WHICH OF THE FOLLOWING


    DO YOU THINK IS THE BEST KIND
    OF PACKAGING FOR MILK?

    RESPONSES
    POUCHES; 10%
    CANS; 5%

    OPTION

    RESPONSES

    Tetra pak

    14

    Plastic bottles

    Glass bottles

    Cans

    Pouches

    GLASS BOTTLE; 10%

    PLASTIC BOTTLE; 5%

    TETRA PAK; 70%

    TETRA PAK
    CANS

    PLASTIC BOTTLE
    POUCHES

    GLASS BOTTLE

    12) TO ME ATTRACTIVE
    PACKAGING TECHNIQUE IS AS
    IMPORTANT AS THE QUALITY OF
    MILK?

    RESPONSES

    Disagree; 25%

    OPTIONS

    RESPONSES

    Strongly agree

    Agree

    11

    Neither agree or
    disagree

    Disagree

    Strongly
    disagree

    Agree; 55%

    Neither agree or disagree; 20%

    Strongly agree
    Disagree

    Agree
    Strongly disagree

    Neither agree or disagree

    13) WOULD YOU AGREE TO PAY


    EXTRA IF AN IMPROVEMENT IS
    BROUGHT IN THE PACKAGING
    OF MILK?

    OPTIONS

    RESPONSES

    YES

    15

    NO

    RESPONSES

    NO; 25%

    YES; 75%

    YES

    NO

    RESPONSES

    14) WHICH OF THE FOLLOWING


    PACKAGING IS INAPPROPRIATE
    FOR MILK?

    TETRA PAK; 5%
    PLASTIC BOTTLE; 5%
    GLASS BOTTLE; 5%

    OPTIONS

    RESPONSES

    Tetra pak

    Plastic bottles

    Glass bottles

    Cans

    Pouches

    POUCHES; 40%

    CANS; 45%

    TETRA PAK
    CANS

    PLASTIC BOTTLE
    POUCHES

    GLASS BOTTLE

    15) IS THERE SOMETHING THAT


    YOU WOULD LIKE TO CHANGE
    ABOUT THE PACKAGING OF
    MILK?

    OPTIONS

    RESPONSES

    YES

    NO

    16

    RESPONSES
    YES; 20%

    NO; 80%
    YES

    NO

    Does attractive packagiung effect


    resuable packaging
    kind if packging
    change in packaginh
    pay extra

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