JIKIRI F.

CLERINO
3017 Gebelyn Compound Halang, Calamba City, Laguna
0927 314 2038 clerinojikz78@gmail.com

Summary of Qualifications
My expertise includes business development, marketing, sales, and strategic account management
acquired from 14-years of experience working in different industries such as consumer goods
manufacturing & distribution, academe, shared service, and now in financial and business solutions
(money remittance, payment acceptance, cash management, insurance and loans). My strengths
comprise management, organization, negotiation and tactical decision making. I have worked and
established connection with Department of Trade and Industry on its programs for enterprises.

Professional Background
July 2015 – DOMESTIC SALES BUSINESS HEAD
Present P.J. Lhuillier, Inc. (Cebuana Lhuillier Business Solutions) Makati City

Spearheaded the business expansion in South Luzon. On boarded corporate

remittance agents with 500 doors, 140 retail remittance agents, and 8 partners for
payment acceptance. Achieved 115% above target for insurance premium sales
and 110% for loan disbursement.

▪ Ranking department head and reports directly to General Manager.

▪ Manage, coaches and develops a team of business development and sales
professionals.
▪ Has instigated the first sales unit on regionwide to cater requirements of
corporations, financial institutions and small to medium enterprises on
payment acceptance and cash management solutions, money remittance,
retail digital business, loans and insurance.
▪ Has inaugurated system and process for the first sales operation in South
Luzon.
▪ Partner management.
▪ Recommends and overall in charge of implementing strategies and
programs.

December 2013 – CORPORATE ACCOUNT MANAGER

June 2015 P.J. Lhuillier, Inc. (Cebuana Lhuillier Business Solutions) Makati City

110% above target achieved on revenue for payment acceptance and cash
management solutions.

▪ Acquired partnerships with key accounts such as Philippine Airlines, Cebu

Pacific, Bounty Group, Air Asia, Fresh Options Farms, Ayala Land and
Burger Machine Holdings.
▪ Managed biggest partners such as Chooks to go, SMART, Globe and PLDT.
▪ Strategic account management.
▪ Evaluated contracts and agreement with different units of both PJ Lhuillier
Group and partners’.
June 2013 – CORPORATE SALES OFFICER
October 2013 Family Entertainment Center Inc. (SM Prime Holdings)
Mall of Asia Annex Bldg., Pasay City

▪ Was directly reporting to Senior Sales and Marketing Manager.

▪ Acquisition of corporate accounts for family entertainment business units
of SM Supermalls such as SM Bowling, SM Ice Skating, Nido Fortified
Science Discovery Center, SM By the bay amusement park, SM Sky Fun
Tagaytay and SM Cruise by the Bay.
▪ Coordination with third party agencies for events.

March 2012 – SALES EXECUTIVE

May 2013 DPO Philippines Inc. Prestige Tower Emerald Ave. Ortigas

▪ Was directly reporting to Country Manager.

▪ Involved in the trading and distribution business processes such as
shipment monitoring, inventory and stocks movement, procurement
and selling of poultry commodities at an acceptable margin.
▪ Worked with the customer’s Research and Development team for
product applications.
▪ Managed collections of payment.

Accounts developed

Richmonde Hotel Diamond Hotel

Uncle Cheffy Group Pier One & Chic-boy
Reyes BarbecueMarriott Sariwon Korean Restauant
MicrotelSumosam Old Vine Group
Metro Gaisano

January 2011 – SENIOR SALES EXECUTIVE FOR FOOD SERVICE DIVISION

February 2012 Gourmet Farms Inc. Silang, Cavite / Pasong Tamo Ext., Taguig City

▪ Was directly reporting to Sales and Marketing Manager.

▪ Supervised 5 sales executives and 1 marketing assistant.
▪ Implemented sales strategies and marketing programs.
▪ Trained and developed sales executives on sales operation, product
presentation and account management.
▪ Managed and developed key accounts such as Jollibee Foods
Corporation, Philippine Airlines, Figaro, Bo’s Coffee, Pizza Hut,
Yellowcab Co., Domino’s Pizza, Food Service distributors, Big Food
(Cebu and Bohol) and Spuds Enterprises (Zamboanga).
▪ Worked with partner’s Product Development Team for launching of
coffee blends, coffee and herbal tea concoctions, and menu recipes
for the application of salad dressings, organic lettuces, herbs and
pasta sauces.
▪ Acquired best deals with suppliers of coffee machines, office supplies,
marketing collaterals, uniform and materials for sampling and
caterings events.
July 2009 – MARKETING AND SALES EXECUTIVE
December 2010 Gourmet Farms Inc. Silang, Cavite / Pasong Tamo Ext., Taguig City

▪ Was in charge of non-traditional market which includes marketing and

selling of products in corporate clients. Implemented regular contracts
with United Laboratories, Wyeth Philippines, all UCPB branches, UCPB
caterer, UCPB convenient store, Sunlife Philippines, Manila North
Tollways Corp., Unionbank, In House Corporate Affairs Office
(Malacanang), and Stellar Global Solutions.
▪ Developed Portable Gourmet Coffee Solutions (brewed coffee delivery
customized for call centers, BPO, offices, hospitals and events).
Acquired partnerships with Thomson Reuters, Citibank, Manila
International Airport, Ingram Micro and caterers.
▪ Procurement of marketing materials and resources needed for coffee
sampling and events.
▪ Created and implemented marketing plan and programs (below-the-
line) that increased sales revenue for brewed coffee delivery.

September 2007 – ADMISSIONS AND MARKETING ASSISTANT

June 2009 De La Salle Canlubang
Laguna Boulevard LTI Spine Biñan, Laguna

▪ Conducted career orientations to graduating high school students.

▪ Telemarketing and email communication for conversion of leads.
▪ Provided pertinent information about the university, the facilities,
programs and curriculum. This also includes conducting tours inside
the campus with high profile people, parents, students and foreigners.
▪ Created marketing materials such as infomercials, tarpaulins, banners,
fliers and forms.
▪ Assisted in the planning and execution of marketing campaigns and
events.

April 2006 – PURCHASING AND LOGISTICS COORDINATOR

December 2006 Photocircuits Philippines Inc.
Carmelray Industrial Park II Calamba City, Laguna

▪ Acquired good deals of printed circuit boards with suppliers in Hong

Kong, China, Taiwan, Japan and Singapore.
▪ Coordinated with forwarders & couriers in nearby Asian countries for
the shipments.
▪ Arranged inbound & outbound shipment locally and internationally.
▪ Monitored vendor’s KPI regularly.

April 2005 – OFFICE ASSISTANT

March 2006 Photocircuits Philippines Inc.,
Carmelray Industrial Park II Calamba City, Laguna

▪ Provided clerical and administrative assistance to engineers in

Production, Purchasing and Logistics department.
 Education

Pre MBA Leadership and Management Development Program

February 10 – Ateneo de Manila University Graduate School of Business
May 21, 2016 Salcedo, Makati City Campus

▪ Director’s Award for Academic Excellence

Diploma Course Marketing Diploma Program

August 2012 – Ateneo de Manila University Graduate School of Business
September 2012 Salcedo, Makati City Campus

College Bachelor of Science in Information Technology

May 2001 – AMA Computer College Calamba City, Laguna
December 2004

▪ Dean’s Lister for 1st& 2nd Trimester SY 2003-2004

▪ Best in Thesis (Educational game software)

Secondary Colegio de San Juan de Letran

June 1997 – Bucal, Calamba City, Laguna
April 2001

▪ Academic Awardee

Seminars/Trainings Attended
▪ Superior Selling Skills by Mansmith Fielders
▪ Key Accounts Management by Mansmith Fielders
▪ Strategic Account Management by Mansmith Fielders
▪ Influencing Skills by Mansmith Fielders
▪ Personality Development by Ateneo de Manila University Professional Schools
▪ Coaching People - PJ Lhuillier, Inc.
▪ Image Plus - PJ Lhuillier, Inc.
▪ Accounting for Non-Accountants – PJ Lhuillier, Inc.
▪ Problem Analysis and Decision Making – PJ Lhuillier, Inc.
▪ Supervisory Skills Training – PJ Lhuillier, Inc.
▪ Leadership Training – Gourmet Farms Inc. Silang, Cavite
▪ Seven Habits of Highly Effective People – De La Salle Canlubang, Laguna Blvd. Biñan, Laguna

Character References
(Available upon request)