Brand Preference of P&G Product

Questionnaire

Name of the Retailer: ____________________________________________

Shop Name: _________________________
Sign: ______________

1) Are you loyal retailer for the P&G product?

A) Yes always
B) Slightly
C) Only for quality
2) Are you aware about different brands of P&G product?
A) Slightly
B) Strongly
C) Not much
3) Which is the most preferable product of P&G that you stock?
A) Tide
B) Head & Shoulder shampoo
C) Pampers
D) Others

4) Do you think P&G product get good publicity?

A) Yes
B) No
5) Does P&G Product align with the values & beliefs of people?
A) Yes
B) No
C) Dont know
6) Do you think company sponsorship helps them builds a stronger brand?
A) Yes
B) No
7) What are the sources of P&G product brand information?
A) Point of sales
B) Websites
C) TV adds
D) Others
8) Do you think that P&G is the strong brand?
A) Yes
B) No

9) What is consumer expectation from P&G brand product?

A) Good quality
B) Packaging
C) Availability
10) What changes you would like to see in P&G product?
A) More product range
B) More quantity
C) Better packaging
11) Which of the following schemes you are look for P&G brand product?
A) Price off
B) Extra quality
C) Bundles offers
12) To what extent the P&G product been successful to meet your needs?
A) To the fullest extent
B) 80%-90%
C) 50%-80%
D) Less than 50%

Thank You