Grammar Chapter 4 Take Home Test

(Worth 120 pts)

Student Created Commercials

READY, SET, ACTION

For this take home test you are an advertiser/director. You will create
a commercial for four of the eight Propaganda Devices we have gone
over in class (glittering generality, testimonial, transfer, name calling, card
stacking, bandwagon, snob appeal, and reward).

Each recorded commercial needs to be 90 seconds or less. The

commercial must be selling a product, or aim to grab the viewers
attention to try to persuade them to buy into the product etc.
You can use your parents, friends, neighbors, dog, etc., in your
commercials.
Remember that you are trying to sell something. Having a great
presentation means that you will:
1. Visually record each commercial
2. Have great settings for each commercial
3. Have great products to sell
4. Use great voice/expression
5. Speak loud and clearly
6. Be creative and think outside of the box (if using original items
make sure you change the name of products)
7. Follow the attached checklist
8. Use descriptive language in each commercial
9. Complete your commercial plans paper
Your final product needs to be uploaded to Dropbox by October 21, 2015
If files needs to be separated before emailing due to size, that is fine.
Each commercial needs to have a well written and thought out plan.
Make sure you fill out the Commercial Plans paper that is attached to this
packet.
Strive for Excellence and HAVE FUN!
Any questions- Let Ms. Cook know
ccook@mzcs.net

Grammar Chapter 4 Take Home Test Checklist

10.

___________ I visually recorded each commercial

11.

___________ Each commercial is 90 seconds or less

12.

___________ I have four great settings (each setting should be different)

13.

___________ I have a good product(each product should be different)

14.

___________ I used great voice

15.

___________ I used great expression(s)

16.

___________ I spoke loud and clearly

17.

___________ I am in at least 2 of the 4 commercials

18.

___________ I was very creative and though outside of the box

(if using original items make sure you change the name of products)

19.

___________ I uploaded all 4 of my visual commercials to

Dropbox by 8am on October 21, 2015

20.

___________ I Followed this checklist

Examples of Deceptive Language:

Loaded Words

Best buy
Better than

Doublespeak

Bathroom tissue (toilet paper)

Civil disorder (riot)

Carefree

Correctional Facility (Jail, prison)

Discount

Dentures (false teeth)

Easier

Disadvantaged (poor)

Extra strong

Encore telecast (rerun)

Fortified
Fresh
Guaranteed
Improved
Longer lasting
Lowest
Maximum
More natural
More powerful
New/newer
Plus
Stronger
Ultra
Virtually

Funeral director (undertaker)

Genuine imitation leather (vinyl)
Inner city (slum, ghetto)
Memorial park (cemetery)
Mobile home (house trailer)
Nervous wetness (sweat)
Occasional irregularity (constipation)
Passed away (died)
People expressways (sidewalks)
Personal flotation device (life preserver)
Pre-owned or experienced (used)
Pupil station (students desk)
Senior citizen (old person)
Terminal living (dying)

Types of Commercials

Commercial Plans
Commercial Type #1:

Actors in my commercial:

Setting for my commercial:

Product I am selling:

How will my commercial go (write at least 8 sentences that will help you to set up/lay
the foundation to your commercial):

Commercial Type #2:

Actors in my commercial:

Setting for my commercial:

Product I am selling:

How will my commercial go (write at least 8 sentences that will help you to set up/lay
the foundation to your commercial):

Commercial Type #3:

Actors in my commercial:

Setting for my commercial:

Product I am selling:

How will my commercial go (write at least 8 sentences that will help you to set up/lay
the foundation to your commercial):

Commercial Type #4:

Actors in my commercial:

Setting for my commercial:

Product I am selling:

How will my commercial go (write at least 8 sentences that will help you to set up/lay
the foundation to your commercial):