CORPORATE

COMMUNICATION
KEY SUB-FUNCTIONS

KEY FUNTIONS WITHIN CORPORATE

COMMUNICATION

CORPORATE
COMMUNICATI
ON

INTERNAL
COMMUNICATI
ON
EXTERNAL
COMMUNICATI
ON

INTERNAL COMMUNICATION
Internal communication is the
dialogic process between employees
and employer, and employees and
employees within an organization.

*Employees are the most important audience in an

Organization.

TOOLS

One-on-One meetings
Emails/Voicemails
Intranet
Newsletters/Bulletins
Events
Visual on screen messaging
Desktop alerts
Internal Social media

EXTERNAL COMMUNICATION
External Communication is the
exchange of information and messages
between an organization and other
organizations, groups, or individuals
outside its formal structure.

* External Communication creates the picture of your

company in the eye of the general public and the media

TOOLS

Targeted Emails
Websites/Corporate Blogs
Social Media
Press releases
Press conferences
Large-scale Events
Information Brochures/Newsletters