LEVELS OF

COMMUNICATION
 LEVELS OF COMMUNICATION
 Communication is a universal and multi-
dimensional activity.
 There are many levels at which people or

organizations can communicate.

LEVELS OF COMMUNICATION

 Extra Personal Communication

 Intra Personal Communication
 Inter Personal Communication
 Organizational Communication
 Mass Communication
EXTRA PERSONAL COMMUNICATION
 Communicationbetween human beings
and non-human entities.
For example animals
EXTRA PERSONAL COMMUNICATION
 For Eg:- When your pet comes to you
wagging its tail as soon as you return
home from work, a parrot responding to
your greeting is another example of extra
personal communication.
EXTRA PERSONAL COMMUNICATION
 More than any other form, this form
requires perfect co-ordination and
understanding between the sender and
the receiver.
EXTRA PERSONAL COMMUNICATION

 Atleast one of them transmits information

or responds in sign language.
INTRA-PERSONAL COMMUNICATION
 Intra Personal communication implies
communication within the self or inside of
oneself.
 This kind of communication pertains to

thinking, which is the basis of information

processing.
 INTRA-PERSONAL
COMMUNICATION
The individual becomes his or her own
sender and receiver through an ongoing
process in his mind.
INTRA-PERSONAL COMMUNICATION
 Without such internal dialogue, you
cannot proceed to the further levels of
communication-interpersonal and
organizational.
INTRA PERSONAL COMMUNICATION
 Infact while we are communicating with
the other party, internal dialogue with
oneself continues concurrently
(simultaneoulsy).
INTRA PERSONAL COMMUNICATION
 At times you motivate yourself or
consciously resolve to complete a certain
task.
 Self-motivation, self-determination and the

like take place at intra-personal level.

INTER PERSONAL COMMUNICATION
 Exchange
of information between one
to one is called “ inter-personal
communication”.

 The basic characteristic feature of

inter-personal communication is oral
and face to face communication.
INTERPERSONAL COMMUNICATION
INTER-PERSONAL COMMUNICATION
 InInter-personal communication there are
a few participants involved, the
interactants are in close physical proximity
to each other and there is a quick
feedback.
INTER-PERSONAL COMMUNICATION
 Ifa doubt occurs it can be instantly
clarified.
 INTER-PERSONAL COMMUNICATION
 Trust
and confidence play an important
role in interpersonal aspects of
communication.

 There would always be ineffective

communication, if the sub-ordinates do
not trust the boss or manager.
 INTER-PERSONAL COMMUNICATION
 Non-verbal communication plays a
significant role in the interpretation of a
message in this form of communication
due to the proximity of the people
involved.
INTER-PERSONAL COMMUNICATION
 The tone, the gestures, proximity or
an occasional touching of hands etc
play a significant role in interpersonal
communication .

 Interpersonal communication can be

formal or informal.
INTER-PERSONAL COMMUNICATION
 Your interaction with a sales clerk in a
store is different from that with your
friends and family members.

 Interview is the best method of

interpersonal communication.
ORGANIZATIONAL COMMUNICATION
 Whether an organization is large or small,
sharing information among its part and
the outside world is the glue that binds
the organization together.
ORGANIZATIONAL
COMMUNICATION
ORGANIZATIONAL COMMUNICATION
 Organizations lay stress on team work
and therefore in such team based
organization communication becomes its
life blood in which the information flows
down, up and across the organization.
ORGANIZATIONAL COMMUNICATION
 Communication is extremely necessary
for the sustenance of any organization.
 Generally we speak of two forms of

organizational communication in
accordance with the two types of
activities.
ORGANIZATIONAL COMMUNICATION
Internal-OperationalCommunication
External-Operational Communication
Personal
INTERNAL-OPERATIONAL
COMMUNICATION
 Allcommunication that occurs in
conducting work within an organization
is classified as Internal-operational
communication.
 INTERNAL-OPERATIONAL
COMMUNICATION
 We achieve following goals in inter-
personal communication-

 Ordering the staff

 Discussion of plans and problems
 Instructions and guidance
 Maintaining discipline
INTERNAL-OPERATIONAL
COMMUNICATION
 Information may travel down, up, and
across.
 In organizations much
communication can be exchanged
internally by telephones, e-mails, fax,
memos etc.
EXTERNAL-OPERATIONAL
COMMUNICATION
 The work related communication that
an organization does with people
outside the organization is called
external-operational communication.
EXTERNAL-OPERATIONAL
COMMUNICATION
 It takes place between one
organization and other organizations,
communication with governmental
agencies, authorities, communication
with customers or public in general.
EXTERNAL-OPERATIONAL
COMMUNICATION
 Importantmessages to outsiders are
conveyed through letters, reports,
website and sometimes through oral
presentations.
EXTERNAL-OPERATIONAL
COMMUNICATION
 Phone,
fax, video tape can also be
used as means of external
communication.
EXTERNAL-OPERATIONAL
COMMUNICATION
 Sometimes, informal external
communication is brought into practice
by the top managers in order to know
the needs of the customer or to gather
information that might be useful to their
organization.
PERSONAL COMMUNICATION
 All
communication in an organization
that occurs without purpose as far as
business is concerned is called
personal communication.
 MASS COMMUNICATION
 Forthis type of communication we require
a mediator to transmit information.
 Journals, books, television, newspapers.
3- MASS COMMUNICATION

.
MASS COMMUNICATION
1.Internet -
MASS COMMUNICATION
Television
MASS COMMUNICATION

3 - Radio
MASS COMMUNICATION
4 – Newspaper & magazine
 MASS COMMUNICATION
 Since the messages are for large
audience that is heterogeneous (varied,
diverse) and anonymous, the approach is
impersonal.
 MASS COMMUNICATION
 Press interviews given by the chairman of
a large firm, advertisement for a particular
product or service take place through
mass media.
 It is generally persuasive in style and

requires utmost care on the part of the

sender in encoding the message.
CHARACTERISTICS OF MASS
COMMUNICATION
 Large reach
 Impersonality
Presence of a gatekeeper
LARGE REACH

 Mass media communication reach

audience scattered over a wide
geographical area.
IMPERSONALITY

 Thiskind of communication is largely

impersonal as the participants are
unknown to one another.
 PRESENCE OF A GATE-KEEPER
 Mass communication needs additional
persons to convey the message from
sender to receiver.
 This gatekeeper or mediator could be a

person active in transferring or sending

information from the source to the target
audience.
PRESENCE OF A GATE-KEEPER
 For example in a newspaper the
editor makes choices and decides
which news makes it to the hands of
the reader.
 The editor is therefore the gatekeeper

in the mass communication process.